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ู„ุฐุง ุณูŠุถุนูˆู† ู…ู† 20 ุงูˆ 40 ููŠ ูƒู„ ู…ุฑุฉ ูˆุณุชุฑุชูุน ูƒู„ู‡ุง ุจู†ูุณ ุงู„ุทุฑูŠู‚ุฉ ู…ุซู„ ุนุงุฆู„ุฉ ูˆุงุญุฏุฉ ุณุชุฑุชูุน ููŠ ุจู†ูŠุงู†ู‡ุง
So they'll put 20 or 40 up at a time, and they just go up in the same way as a single-family dwelling would go up here in an area.
ูˆุงู„ูƒุซุงูุฉ ุงู„ุณูƒุงู†ูŠุฉ ุบูŠุฑ ู…ุนู‚ูˆู„ุฉ
And the density is quite incredible.
ูˆุงุญุฏ ุงู„ุงุดูŠุงุก ููŠ ู‡ุฐู‡ ุงู„ุตูˆุฑุฉ ุงู„ุชูŠ ุงูˆุฏ ุงู„ุงุดุงุฑุฉ ุงู„ูŠู‡ุง ู‡ูˆ ุงู†ู†ูŠ ุนู†ุฏู…ุง ุฑุฃูŠุช ู‡ุฐู‡ ุงู„ุงู†ูˆุงุน ู…ู† ุงู„ุงุจู†ูŠุฉ ุงุตุจุช ุจุงู„ุฐู‡ูˆู„ ู„ุฑุคูŠุฉ ุงู†ู‡ู… ู„ุง ูŠุณุชุฎุฏู…ูˆู† ู†ุธุงู… ุชูƒูŠูŠู ู…ุฑูƒุฒูŠ ูƒู„ ู†ุงูุฐุฉ ูƒุงู† ููŠู‡ุง ู…ูƒูŠู
And one of the things in this picture that I wanted to point out is that when I saw these kinds of buildings, I was shocked to see that they're not using a central air-conditioning system; every window has an air conditioner in it.
ูˆุงู†ุง ู…ุชุฃูƒุฏ ุงู†ู‡ ูŠูˆุฌุฏ ุฃุดุฎุงุต ู‡ู†ุง ูŠุนุฑููˆู† ุจุดูƒู„ ุงูุถู„ ู…ู†ูŠ ุนู† ุงู„ูƒูุงุกุฉ ูˆู„ูƒู†ูŠ ู„ุง ุงุชุฎูŠู„ ุงู† ู„ูƒู„ ุดู‚ุฉ ู…ูƒูŠูู‡ุง ุงู„ุฎุงุต ุณุชูƒูˆู† ุทุฑูŠู‚ุฉ ูุนุงู„ุฉ ู„ุชุจุฑูŠุฏ ู…ุจู†ู‰ ุจู‡ุฐุง ุงู„ูƒุจุฑ
And I'm sure there are people here who probably know better than I do about efficiencies, but I can't imagine that every apartment having its own air conditioner is a very efficient way to cool a building on this scale.
ูˆุนู†ุฏู…ุง ุชุจุฏุง ุงู„ู†ุธุฑ ุงู„ู‰ ู‡ุฐุง ูˆ ุชุจุฏุฃ ุจุงู„ุญุณุงุจ ุนู„ู‰ ู…ุณุชูˆู‰ ู…ุฏูŠู†ุฉ ูƒุงู…ู„ุฉ ุจุญุฌู… ุดุงู†ุบู‡ุงูŠ ุงู†ู‡ุง ุบุงุจุฉ ู…ู† ู†ุงุทุญุงุช ุงู„ุณุญุงุจ
And when you start looking at that, and then you start factoring up into a city the size of Shanghai, it's literally a forest of skyscrapers.
ุดูŠุก ู…ุฐู‡ู„ ุŒ ุจุงู„ู†ุธุฑ ุฅู„ู‰ ุงู„ุณุฑุนุฉ ุงู„ุชูŠ ุชุชุญูˆู„ ููŠู‡ุง ู‡ุฐู‡ ุงู„ู…ุฏู†
It's breathtaking, in terms of the speed at which this city is transforming.
ูˆูŠู…ูƒู†ูƒู… ุฃู† ุชุฑูˆุง ููŠ ู…ู‚ุฏู…ุฉ ู‡ุฐู‡ ุงู„ุตูˆุฑุฉ ุงู†ู‡ ุงุฎุฑ ู…ู†ุทู‚ุฉ ุตุงู…ุฏุฉ
And you can see in the foreground of this picture, it's still one of the last areas that was being held up.
ุงู…ุง ุงู„ุงู† ููƒู„ ุดูŠุก ุฐู‡ุจ -- ุญุฏุซ ู‡ุฐุง ู‚ุจู„ ุซู…ุงู†ูŠุฉ ุฃุดู‡ุฑ ุชู‚ุฑูŠุจุงู‹ ูˆุงุฑุชูุงุนุงุช ุดุงู‡ู‚ุฉ ุชุธู‡ุฑ ููŠ ุชู„ูƒ ุงู„ู…ู†ุทู‚ุฉ ุงู„ู…ุฑูƒุฒูŠุฉ
Right now that's all cleared out -- this was done about eight months ago -- and high-rises are now going up into that central spot.
ุงูŠ ุงู† ู†ุงุทุญุฉ ุงู„ุณุญุงุจ ุชุจู†ู‰ ุจูŠู† ู„ูŠู„ุฉ ูˆุถุญุงู‡ุง ุญุฑููŠุง ููŠ ุดุงู†ุบู‡ุงูŠ
So a skyscraper is built, literally, overnight in Shanghai.
ู…ุคุฎุฑุง ุฐู‡ุจุช ู„ู‡ู†ุงูƒ ูˆุจุฏุฃุช ุจุงู„ู†ุธุฑ ุงู„ู‰ ุงูƒุจุฑ ุตู†ุงุนุงุช ุงู„ุตูŠู†
Most recently I went in, and I started looking at some of the biggest industries in China.
ูˆู‡ุฐู‡ ู‡ูŠ ุจูˆุณุชูŠู„ ุฎุงุฑุฌ ุดู†ุบู‡ุงูŠ
And this is Baosteel, right outside of Shanghai.
ูˆู‡ุฐุง ู…ุตุฏุฑ ุงู„ูุญู… ู„ู…ุตู†ุน ุงู„ููˆู„ุงุฐ-- ู…ุณุงุญุชู‡ 18 ูƒูŠู„ูˆ ู…ุชุฑ ู…ุฑุจุน
This is the coal supply for the steel factory -- 18 square kilometers.
ุนู…ู„ูŠุฉ ูƒุจูŠุฑุฉ ุฌุฏุง. ุงุนุชู‚ุฏ ุงู†ู‡ ูŠูˆุฌุฏ 15 ุงู„ู ุนุงู…ู„ ุฎู…ุณ ู…ู† ู‡ุฐู‡ ุงู„ุฃุฌู‡ุฒุฉ ูˆ ุฃุนุชู‚ุฏ ุฃู† ุงู„ุณุงุฏุณุฉ ุนู„ู‰ ุงู„ุทุฑูŠู‚
It's an incredibly massive operation, I think 15,000 workers, five cupolas, and the sixth one's coming in here.
ุฅู†ู‡ู… ูŠุจู†ูˆู† ู…ุญุทุงุช ุตู‡ุฑ ุถุฎู…ุฉ ุฌุฏุงู‹ ููŠ ู…ุญุงูˆู„ุฉ ู„ู…ูˆุงุฌู‡ุฉ ุงู„ุทู„ุจ ุงู„ูƒุจูŠุฑ ุนู„ู‰ ุงู„ููˆู„ุงุฐ ููŠ ุงู„ุตูŠู†
So they're building very large blast furnaces to try to deal with the demand for steel in China.
ู‡ุฐู‡ ุซู„ุงุซ ู…ู† ู‡ุฐู‡ ุงู„ุฃูุฑุงู† ุงู„ุชูŠ ุชุธู‡ุฑ ููŠ ู„ู‚ุทุฉ ูˆุงุญุฏุฉ
So this is three of the visible blast furnaces within that shot.
ูˆู…ู† ุฌุฏูŠุฏ ุนู†ุฏ ุงู„ู†ุธุฑ ู„ู‡ุฐู‡ ุงู„ุตูˆุฑ ูŠูˆุฌุฏ ู‡ู†ุงูƒ ุดูŠุก ู…ุณุชู…ุฑ ุบูŠุฑ ูˆุงุถุญ ุชุฑูˆู†ู‡
And again, looking at these images, there's this constant, like, haze that you're seeing.
ู‡ุฐู‡ ุชุจูŠู† ู„ูƒู… ุŒ ุจุงู„ุณุฑุนุฉ ุงู„ูุนู„ูŠุฉ ุŒ ุนุงู…ู„ ูŠู‚ูˆู… ุจุชุฑูƒูŠุจ ูุงุตู„ ุฌู‡ุฏ
This is going to show you, real time, an assembler. It's a circuit breaker.
10 ุณุงุนุงุช ููŠ ุงู„ูŠูˆู… ูˆุจู‡ุฐู‡ ุงู„ุณุฑุนุฉ
10 hours a day at this speed.
ุงุนุชู‚ุฏ ุงุญุฏ ุงู„ู‚ุถุงูŠุง ุงู„ุชูŠ ู†ูˆุงุฌู‡ู‡ุง ู…ุน ุงู„ุตูŠู† ุงู†ู‡ู… ูŠุณุชุฎุฏู…ูˆู† ุงู„ูƒุซูŠุฑ ู…ู† ุงู„ุชูƒู†ูˆู„ูˆุฌูŠุง ุงู„ุญุฏูŠุซุฉ
I think one of the issues that we here are facing with China, is that they're using a lot of the latest production technology.
ููŠ ุชู„ูƒ ุงู„ุตูˆุฑุฉ ูŠูˆุฌุฏ ุชู‚ุฑูŠุจุงู‹ 400 ุดุฎุต ูŠุนู…ู„ูˆู† ุนู„ู‰ ุงู„ุงุฑุถ
In that one, there were 400 people that worked on the floor.
ูˆุณุงู„ุช ุงู„ู…ุฏูŠุฑ ุงู† ูŠุดูŠุฑ ุงู„ู‰ ุฎู…ุณุฉ ู…ู† ุงุณุฑุน ุงู„ู…ู†ุชุฌูŠู† ูˆุฐู‡ุจุช ุจุนุฏู‡ุง ูˆู†ุธุฑุช ุงู„ู‰ ูƒู„ ูˆุงุญุฏ ู„ู…ุฏุฉ 15 ุงูˆ 20 ุฏู‚ูŠู‚ุฉ ูˆุงุฎุชุฑุช ู‡ุฐู‡ ุงู„ู…ุฑุฃุฉ
And I asked the manager to point out five of your fastest producers, and then I went and looked at each one of them for about 15 or 20 minutes, and picked this one woman.
ูˆูƒุงู†ุช ูƒุณุฑุนุฉ ุงู„ุจุฑู‚ ุงู„ุทุฑูŠู‚ุฉ ุงู„ุชูŠ ุชุนู…ู„ ุจู‡ุง ู„ุง ุชุตุฏู‚
And it was just lightning fast; the way she was working was almost unbelievable.
ูˆู‡ุฐู‡ ู‡ูŠ ุงู„ุญูŠู„ุฉ ุงู„ุชูŠ ุงุชู‚ู†ูˆู‡ุง ู‡ู†ุง ูˆุงู„ุชูŠ ูŠููˆุฒูˆู† ู…ู† ุฎู„ุงู„ู‡ุง ูˆู‡ูŠ ุงู†ู‡ู… ูŠุณุชุฎุฏู…ูˆู† ุฌู…ูŠุน ุงู„ุชู‚ู†ูŠุงุช ุงู„ุญุฏูŠุซุฉ ูˆ ุฃุฌู‡ุฒุฉ ุงู„ุญู‚ู† ูˆูˆุถุน ูƒู„ ุงู„ู…ูƒูˆู†ุงุช ููŠ ุงู„ุชุดุบูŠู„ ู„ูƒู† ุงู„ุชุฌู…ูŠุน ู‡ูˆ ุงู„ุฐูŠ ูŠุญุถุฑูˆู† ููŠู‡ ุงู„ุนู…ุงู„ ุงู„ุฑูŠููŠูŠู† ูŠุฑูŠุฏูˆู† ุงู„ุนู…ู„ ุจุดุบู
But that is the trick that they've got right now, that they're winning with, is that they're using all the latest technologies and extrusion machines, and bringing all the components into play, but the assembly is where they're actually bringing in -- the country workers are very willing to work. They want to work.
ู‡ู†ุงูƒ ุญุดุฏ ูƒุจูŠุฑ ู…ู† ุงู„ุงุดุฎุงุต ูŠุฑูŠุฏ ุงู„ุนู…ู„
There's a massive backlog of people wanting their jobs.
ุฐู„ูƒ ุงู„ูˆุถุน ุณูŠุจู‚ู‰ ู„ู…ุฏุฉ 10-15 ุณู†ุฉ ูˆุฅุฐุง ุงุฏุฑูƒูˆุง ู…ุง ูŠุฑูŠุฏูˆู† ูˆ ู‡ูˆ ูƒู…ุง ุชุนู„ู…ูˆู† 400-500 ู…ู„ูŠูˆู† ุดุฎุต ูŠุงุชูŠ ู„ู„ู…ุฏู†
That condition's going to be there for the next 10 to 15 years if they realize what they want, which is, you know, 400 to 500 million more people coming into the cities.
ููŠ ู‡ุฐู‡ ุงู„ุญุงู„ุฉ ุจุงู„ุฐุงุช -- ูˆู‡ุฐุง ู‡ูˆ ุฎุท ุงู„ุชุฌู…ูŠุน ุงู„ุฐูŠ ุฑุฃูŠุชู‡ ุŒ ูˆู‡ุฐู‡ ู„ู‚ุทุฉ ู…ู† ุฐู„ูƒ.
In this particular case -- this is the assembly line that you saw; this is a shot of it.
ุงุถุทุฑุฑุช ู„ุงุณุชุฎุฏุงู… ูุชุญุฉ ุตุบูŠุฑุฉ ุฌุฏุง ู„ู„ุญุตูˆู„ ุนู„ู‰ ุนู…ู‚ ุงู„ู…ูŠุฏุงู†.
I had to use a very small aperture to get the depth of field.
ูƒุงู† ุนู„ูŠ ุฃู† ุฃุทู„ุจ ู…ู†ู‡ู… ุงู„ุชุฌู…ุฏ ู„ู…ุฏุฉ 10 ุซูˆุงู† ู„ู„ุญุตูˆู„ ุนู„ู‰ ู‡ุฐู‡ ุงู„ู„ู‚ุทุฉ.
I had to have them freeze for 10 seconds to get this shot.
ุงุณุชุบุฑู‚ ุงู„ุฃู…ุฑ ู…ู†ูŠ ุฎู…ุณ ู…ุญุงูˆู„ุงุช ูˆู‡ู…ูŠุฉ ู„ุฃู†ู‡ู… ูƒุงู†ูˆุง ููŠ ุญุฑูƒุฉ ุฏุงุฆู…ุฉ ูˆ ูƒุงู† ุฅุจุทุงุคู‡ู… ู…ุณุชุญูŠู„ ุญุฑููŠุง.
It took me five fake tries because they were just going. To slow them down was literally impossible.
ูƒุงู†ูˆุง ู…ุดุบูˆู„ูŠู† ุจุงู„ู‚ูŠุงู… ุจู‡ุฐุง ุงู„ุนู…ู„ ุทูˆุงู„ ุงู„ู†ู‡ุงุฑ ุญุชู‰ ุทู„ุจ ู…ู†ู‡ู… ุงู„ู…ุฏูŠุฑ ูˆ ุจุตูˆุช ุตุงุฑู… "ุญุณู†ุงู‹ ุŒ ูู„ูŠุชูˆู‚ู ุงู„ุฌู…ูŠุน "
They were just wound up doing these things all day long, until the manager had to, with a stern voice, say, "Okay, everybody freeze."
ู„ู… ุชูƒู† ุณูŠุฆุฉ ู„ู„ุบุงูŠุฉ ุŒ ูˆู„ูƒู†ู‡ู… ู…ู†ุฏูุนูŠู† ุฅู„ู‰ ุฅู†ุชุงุฌ ู‡ุฐู‡ ุงู„ุฃุดูŠุงุก ุจู…ุนุฏู„ ู„ุง ูŠุตุฏู‚.
It wasn't too bad, but they're driven to produce these things at an incredible rate.
ู‡ุฐุง ู…ุนู…ู„ ู†ุณูŠุฌ ูŠุตู†ุน ุญุฑูŠุฑ ุตู†ุงุนูŠ ุŒ ูˆู‡ูˆ ู†ุงุชุฌ ุซุงู†ูˆูŠ ู„ู„ู†ูุท.
This is a textile mill doing synthetic silk, an oil byproduct.
ูˆู…ุง ุชุฑูˆู†ู‡ ู‡ู†ุง ู‡ูˆ ุŒ ู…ุฑุฉ ุฃุฎุฑู‰ ุŒ ุฃุญุฏ ุฃู‡ู… ู…ุตุงู†ุน ุงู„ู†ุณูŠุฌ ุนุงู„ูŠุฉ ุงู„ุชู‚ู†ูŠุฉ.
And what you're seeing here is, again, one of the most state-of-the-art textile mills.
ู‡ู†ุงูƒ 500 ู…ู† ู‡ุฐู‡ ุงู„ุขู„ุงุช ุŒ ูˆ ุชุจู„ุบ ู‚ูŠู…ุชู‡ุง ู†ุญูˆ 200000 ุฏูˆู„ุงุฑ ู„ูƒู„ ู…ู†ู‡ู…ุง.
There are 500 of these machines; they're worth about 200,000 dollars each.
ุจุญูŠุซ ูŠูƒูˆู† ู„ุฏูŠูƒ ู†ุญูˆ 12 ุดุฎุตุง ู„ุชุดุบูŠู„ ู‡ุฐุง ุŒ ูŠู‚ูˆู…ูˆู† ูู‚ุท ุจุชูุญุตู‡ุง -- ูŠู‚ูˆู…ูˆู† ูู‚ุท ุจุงู„ู…ุดูŠ ุจูŠู† ุชู„ูƒ ุงู„ุขู„ุงุช
So you have about 12 people running this, and they're just inspecting it -- and they're just walking the lines.
ุฌู…ูŠุน ุงู„ุขู„ุงุช ุชุนู…ู„ ู…ู† ุงู„ู…ุฐู‡ู„ ุฑุคูŠุฉ ุญุฌู… ู‡ุฐู‡ ุงู„ุตู†ุงุนุงุช
The machines are all running, absolutely incredible to see what the scale of industries are.
ูˆุจุฏุฃุช ููŠ ุงู„ุนุซูˆุฑ ุนู„ู‰ ู…ุฒูŠุฏ ูˆู…ุฒูŠุฏ ู…ู† ุงู„ู…ุตุงู†ุน.
And I started getting in further and further into the factories.
ูˆู‡ุฐุง ู‡ูˆ ุงู„ู„ูˆุญ ุงู„ู…ุฒุฏูˆุฌ ุŒ ูˆู„ุฐุง ูุฅู†ู†ูŠ ุฃู‚ูˆู… ุจุนู…ู„ ุฃุฒูˆุงุฌ ู„ู…ุญุงูˆู„ุฉ ุงู„ุดุนูˆุฑ ุจุงู„ุญุฌู… ููŠ ู‡ุฐู‡ ุงู„ุฃู…ุงูƒู†.
And that's a diptych. I do a lot of pairings to try and get the sense of scale in these places.
ู‡ุฐุง ู‡ูˆ ุงู„ุฎุท ุงู„ุฐูŠ ูŠุญุตู„ูˆู† ููŠู‡ ุนู„ู‰ ุงู„ุฎูŠูˆุท ูˆ ูŠู‚ูˆู…ูˆู† ุจุฌุฏู„ ุงู„ุฎูŠูˆุท ู…ุน ุจุนุถู‡ุง ู„ุชุฌู‡ูŠุฒู‡ุง ู‚ุจู„ ุงู„ุฏุฎูˆู„ ุฅู„ู‰ ุงู„ู…ุตู†ุน
This is a line where they get the threads and they wind the threads together, pre-going into the textile mills.
ู‡ู†ุง ุดูŠุก ูŠุชุทู„ุจ ุฌู‡ุฏุงู‹ ุจุดุฑูŠุงู‹ ุฃูƒุซุฑ ูˆุงู„ุฐูŠ ู‡ูˆ ุตู†ุงุนุฉ ุงู„ุฃุญุฐูŠุฉ.
Here's something that's far more labor-intensive, which is the making of shoes.
ูŠูˆุฌุฏ ู†ุญูˆ 1500 ุนุงู…ู„ ููŠ ู‡ุฐุง ุงู„ุทุงุจู‚.
This floor has about 1,500 workers on this floor.
ุงู„ุดุฑูƒุฉ ู†ูุณู‡ุง ู„ุฏูŠู‡ุง ุญูˆุงู„ูŠ 10000 ู…ูˆุธู ุŒ ูˆูŠุตู†ุนูˆู† ุฃุญุฐูŠุฉ ู„ู„ุณูƒุงู† ุงู„ู…ุญู„ูŠูŠู†.
The company itself had about 10,000 employees, and they're doing domestic shoes.
ูƒุงู† ู…ู† ุงู„ุตุนุจ ุฌุฏุง ู„ู„ูˆุตูˆู„ ุงู„ู‰ ุงู„ุดุฑูƒุงุช ุงู„ุฏูˆู„ูŠุฉ ู„ุฃู†ู‡ ูƒุงู† ุนู„ูŠ ุงู„ุญุตูˆู„ ุนู„ู‰ ุชุตุฑูŠุญ ู…ู† ุดุฑูƒุงุช ู…ุซู„ ู†ุงูŠูƒูŠ ูˆุฃุฏูŠุฏุงุณ ุŒ ูˆุฃู†ู‡ ู…ู† ุงู„ุตุนุจ ุฌุฏุง ุงู„ุญุตูˆู„ ุนู„ูŠู‡ุง.
It was very hard to get into the international companies because I had to get permission from companies like Nike and Adidas, and that's very hard to get.
ูˆุงู†ู‡ู… ู„ุง ูŠุฑูŠุฏูˆู† ุงู„ุณู…ุงุญ ู„ูŠ ุจุงู„ุฏุฎูˆู„ ูˆ
And they don't want to let me in.
ู„ูƒู† ุงู„ู…ุญู„ูŠ ูƒุงู† ุฃุณู‡ู„ ุจูƒุซูŠุฑ.
But the domestic was much easier to do.
ูุฅู†ู‡ ูŠูˆูุฑ ู„ูƒ ุงู„ุดุนูˆุฑ ุŒ ูˆู…ุฑุฉ ุฃุฎุฑู‰ -- ูˆู‡ุฐุง ู‡ูˆ ุงู„ู…ูƒุงู† ุŒ ุญู‚ุง ุŒ ู‡ุฌุฑุฉ ูƒุงู…ู„ุฉ ู„ู„ูˆุธุงุฆู ุจุฏุฃุช ุจุงู„ุงู†ุชู‚ุงู„ ู„ู„ุตูŠู† ูˆุตู†ุน ุงู„ุฃุญุฐูŠุฉ. ู†ุงูŠูƒูŠ ูƒุงู†ุช ู…ู† ุงู„ุฃูˆุงุฆู„.
It just gives you a sense of, again -- and that's where, really, the whole migration of jobs started going over to China and making the shoes. Nike was one of the early ones.
ูˆูƒุงู† ุญู‚ุง -- ูŠูˆุฌุฏ ุนุงู…ู„ ูŠุชุนู„ู‚ ุจุงู„ุนู…ุงู„ุฉ ุจุดูƒู„ ูƒุจูŠุฑ ูˆ ูƒุงู† ู…ู† ุงู„ู…ู†ุทู‚ูŠ ุจุนุฏ ุฐู„ูƒ ุงู„ุฐู‡ุงุจ ุฅู„ู‰ ุณูˆู‚ ุงู„ุนู…ุงู„ุฉ
It was such a high labor component to it that it made a lot of sense to go after that labor market.
ู‡ุฐุง ุฃุญุฏ ุงู„ู‡ูˆุงุชู ุงู„ู…ุญู…ูˆู„ุฉ ุงู„ุนุงู„ูŠุฉ ุงู„ุชู‚ู†ูŠุฉ ูˆุงุญุฏุฉ ู…ู† ุฃูƒุจุฑ ุตุงู†ุนูŠ ุงู„ู‡ุงุชู ุงู„ู†ู‚ุงู„ ููŠ ุงู„ุตูŠู†.
This is a high-tech mobile phone: Bird mobile phone, one of the largest mobile makers in China.
ูˆุฃุนุชู‚ุฏ ุฃู† ุดุฑูƒุงุช ุงู„ู‡ุงุชู ุงู„ู†ู‚ุงู„ ุงู„ุชูŠ ุชุธู‡ุฑ ุŒ ุญุฑููŠุง ุŒ ุนู„ู‰ ุฃุณุงุณ ุฃุณุจูˆุนูŠ ุŒ ูˆูƒุงู† ู„ุฏูŠู‡ู… ู†ู…ูˆ ู‡ุงุฆู„ ููŠ ุงู„ู‡ูˆุงุชู ุงู„ู…ุญู…ูˆู„ุฉ.
I think mobile phone companies are popping up, literally, on a weekly basis, and they have an explosive growth in mobile phones.
ู‡ุฐุง ู‡ูˆ ุงู„ุบุฒู„ ูˆุงู„ู†ุณูŠุฌ ุญูŠุซ ูŠุตู†ุนูˆู† ุงู„ู‚ู…ุตุงู†. ูŠูˆู†ุฌูˆุฑ ุŒ ุงูƒุจุฑ ู…ุตู†ุน ู„ู„ู‚ู…ุตุงู† ูˆ ุงู„ู…ู„ุงุจุณ ูู‰ ุงู„ุตูŠู†.
This is a textile where they're doing shirts -- Youngor, the biggest shirt factory and clothing factory in China.
ูˆู‡ุฐู‡ ุงู„ู„ู‚ุทุฉ ุงู„ุชุงู„ูŠุฉ ู‡ู†ุง ู‡ูŠ ูˆุงุญุฏุฉ ู…ู† ุบุฑู ุงู„ุทุนุงู….
And this next shot here is one of the lunchrooms.
ูƒู„ ุดูŠุก ูุนุงู„ ุฌุฏุง.
Everything is very efficient.
ุฃุซู†ุงุก ุฅุนุฏุงุฏ ู‡ุฐู‡ ุงู„ู„ู‚ุทุฉุŒ ูƒุงู† ุงู„ู†ุงุณ ูŠู‚ุถูˆู† ููŠ ุงู„ู…ุชูˆุณุท 8 ุญุชูŠ 10 ุฏู‚ูŠู‚ุฉ ู„ุชู†ุงูˆู„ ูˆุฌุจุฉ ุบุฏุงุก.
While setting up this shot, people on average would spend eight to 10 minutes having a lunch.
ูƒุงู†ุช ู‡ุฐู‡ ูˆุงุญุฏุฉ ู…ู† ุฃูƒุจุฑ ุงู„ู…ุตุงู†ุน ุงู„ุชูŠ ุดุงู‡ุฏุชู‡ุง ุนู„ู‰ ุงู„ุงุทู„ุงู‚.
This was one of the biggest factories I've ever seen.
ู‡ู†ุง ูŠุตู†ุนูˆู† ุฃุฌู‡ุฒุฉ ุชุญุถูŠุฑ ุงู„ู‚ู‡ูˆุฉ ุŒ ุฃูƒุจุฑ ุตุงู†ุน ู„ู„ู‚ู‡ูˆุฉ ูˆ ุฃูƒุจุฑ ู…ุตู†ุน ู„ู„ุญุฏูŠุฏ ูŠุตู†ุนูˆู† ู…ู†ู‡ุง 20 ู…ู„ูŠูˆู†ุง ููŠ ุงู„ุนุงู„ู….
They make coffeemakers here, the biggest coffeemaker and the biggest iron makers -- they make 20 million of them in the world.
ู‡ู†ุงูƒ 21000 ู…ูˆุธู. ููŠ ู‡ุฐุง ุงู„ู…ุตู†ุน ุงู„ูˆุงุญุฏ -- ูˆูƒุงู† ู„ุฏูŠู‡ู… ุงู„ุนุฏูŠุฏ ู…ู†ู‡ู… -- ุทูˆู„ู‡ ู†ุตู ูƒูŠู„ูˆู…ุชุฑ.
There's 21,000 employees. This one factory -- and they had several of them -- is half a kilometer long.
ู‡ุฐู‡ ู…ู† ุงู„ุตูˆุฑ ุงู„ุญุฏูŠุซุฉ -- ู„ู‚ุฏ ุนุฏุช ู„ู„ุชูˆ ู‚ุจู„ ู†ุญูˆ ุดู‡ุฑ ุŒ ู„ุฐู„ูƒ ุฃู†ุชู… ุฃูˆู„ ู…ู† ูŠุชู…ูƒู† ู…ู† ุฑุคูŠุฉ ู‡ุฐู‡ ุŒ ุตูˆุฑ ุงู„ู…ุตุงู†ุน ุงู„ุฌุฏูŠุฏุฉ ุงู„ุชูŠ ุงู„ุชู‚ุทุชู‡ุง.
These are just recently shot -- I just came back about a month ago, so you're the first ones to be seeing these, these new factory pictures I've taken.
ุชุชุทู„ุจ ุงู„ุฃู…ุฑ ุญูˆุงู„ูŠ ุงู„ุณู†ุฉ ู„ู„ุชู…ูƒู† ู…ู† ุงู„ุฏุฎูˆู„ ุงู„ู‰ ู‡ุฐู‡ ุงู„ุฃู…ุงูƒู†.
So it's taken me almost a year to gain access into these places.
ููŠ ุฌุงู†ุจ ุขุฎุฑ ู…ู† ุฌูˆุงู†ุจ ู…ุง ูŠุญุฏุซ ููŠ ุงู„ุตูŠู† ู‡ูˆ ุฃู† ู‡ู†ุงูƒ ุญุงุฌุฉ ุญู‚ูŠู‚ูŠุฉ ู„ู„ู…ูˆุงุฏ ู‡ู†ุงูƒ.
The other aspect of what's happening in China is that there's a real need for materials there.
ุญุชู‰ ุงู„ูƒุซูŠุฑ ู…ู† ุงู„ู…ูˆุงุฏ ุงู„ู…ุนุงุฏ ุชุฏูˆูŠุฑู‡ุง ุงู„ุชูŠ ุชู… ุฌู…ุนู‡ุง ู‡ู†ุง ูŠุชู… ุฅุนุงุฏุฉ ุชุฏูˆูŠุฑู‡ุง ูˆ ุฅุฑุณุงู„ู‡ุง ุฅู„ู‰ ุงู„ุตูŠู† ููŠ ุงู„ุณูู†.
So a lot of the recycled materials that are collected here are being recycled and taken to China by ships.
ู‡ุฐุง ุงู„ู…ุนุฏู† ุงู„ู…ูƒุนุจ. ู‡ุฐู‡ ู‡ูŠ ุงู„ู…ุญุฑูƒุงุช ุŒ ุงู„ู…ุญุฑูƒุงุช ุงู„ูƒู‡ุฑุจุงุฆูŠุฉ ุญูŠุซ ูŠุญุตู„ูˆู† ุนู„ู‰ ุงู„ู†ุญุงุณ ูˆุงู„ุตู„ุจ ุงู„ุฑุงู‚ูŠ ู…ู† ุงู„ู…ุญุฑูƒุงุช ุงู„ูƒู‡ุฑุจุงุฆูŠุฉ ุŒ ูˆุฅุนุงุฏุฉ ุชุฏูˆูŠุฑู‡ุง.
That's cubed metal. This is armatures, electrical armatures, where they're getting the copper and the high-end steel from electrical motors out, and recycling them.
ูŠุฑุชุจุท ู‡ุฐุง ุจุงู„ุชุฃูƒูŠุฏ ู…ุน ูˆุงุฏูŠ ุงู„ุณูŠู„ูŠูƒูˆู† ููŠ ูƒุงู„ูŠููˆุฑู†ูŠุง.
This is certainly connected to California and Silicon Valley.
ูˆู„ูƒู† ู‡ุฐุง ู‡ูˆ ู…ุง ูŠุญุฏุซ ู„ู…ุนุธู… ุฃุฌู‡ุฒุฉ ุงู„ูƒู…ุจูŠูˆุชุฑ.
But this is what happens to most of the computers.
50 ููŠ ุงู„ู…ุฆุฉ ู…ู† ุฃุฌู‡ุฒุฉ ุงู„ูƒู…ุจูŠูˆุชุฑ ููŠ ุงู„ุนุงู„ู… ุชู†ุชู‡ูŠ ููŠ ุงู„ุตูŠู† ู„ุฅุนุงุฏุฉ ุชุฏูˆูŠุฑู‡ุง.
Fifty percent of the world's computers end up in China to be recycled.
ูˆูŠุดุงุฑ ุฅู„ู‰ูŠู‡ุง ุนู„ู‰ ุฃู†ู‡ุง ุงู„ู†ูุงูŠุงุช ุงู„ุฅู„ูƒุชุฑูˆู†ูŠุฉ.
It's referred to as "e-waste" there.
ูˆ ุฌุฒุก ู…ู† ุงู„ู…ุดูƒู„ุฉ.ุงู„ุทุฑูŠู‚ุฉ ุงู„ุชูŠ ูŠู‚ูˆู…ูˆู† ุจู‡ุง ุจุฅุนุงุฏุฉ ุชุฏูˆูŠุฑ ุงู„ุฃู„ูˆุงุญ ู‡ูŠ ุฃู†ู‡ู… ูŠุณุชุฎุฏู…ูˆู† ู‚ูˆุงู„ุจ ุงู„ูุญู… ุŒ ูˆุงู„ุชูŠ ุชุณุชุฎุฏู… ููŠ ุฌู…ูŠุน ุฃู†ุญุงุก ุงู„ุตูŠู† ุŒ ู„ูƒู†ู‡ู… ูŠู‚ูˆู…ูˆู† ุจุชุณุฎูŠู† ุงู„ุฃู„ูˆุงุญ ุŒ ูˆุจุงุณุชุฎุฏุงู… ุฃุฒูˆุงุฌ ู…ู† ุงู„ูƒู…ุงุดุงุช ูŠู‚ูˆู…ูˆู† ุจู†ุฒุน ูƒุงูุฉ ุงู„ู…ูƒูˆู†ุงุช.
And it is a bit of a problem. The way they recycle the boards is that they actually use the coal briquettes, which are used all through China, but they heat up the boards, and with pairs of pliers they pull off all the components.
ุงู†ู‡ู… ูŠุญุงูˆู„ูˆู† ุงู„ุญุตูˆู„ ุนู„ู‰ ุฌู…ูŠุน ุงู„ู…ุนุงุฏู† ุงู„ู‚ูŠู…ุฉ ู…ู† ุชู„ูƒ ุงู„ู…ูƒูˆู†ุงุช.
They're trying to get all the valued metals out of those components.
ูˆู„ูƒู† ุงู„ุฑูˆุงุฆุญ ุงู„ุณุงู…ุฉ -- ุนู†ุฏู…ุง ุชุฃุชูŠ ุงู„ู‰ ู…ุฏูŠู†ุฉ ููŠู‡ุง ู‡ุฐุง ุงู„ู†ูˆุน ู…ู† ุงู„ุนู…ู„ ุŒ ูŠู…ูƒู†ูƒ ุฃู† ุชุดู… ุงู„ุฑุงุฆุญุฉ ุฌูŠุฏุงู‹ ู‚ุจู„ ุฎู…ุณ ุฃูˆ 10 ูƒูŠู„ูˆู…ุชุฑุงุช ู‚ุจู„ ุงู„ูˆุตูˆู„ ุฅู„ู‰ ู‡ู†ุงูƒ.
But the toxic smells -- when you come into a town that's actually doing this kind of burning of the boards, you can smell it a good five or 10 kilometers before you get there.
ุฅู„ูŠูƒู… ุนู…ู„ูŠุฉ ุฃุฎุฑู‰ ุŒ ู…ู†ุงุทู‚ ุตู†ุงุนูŠุฉ ุฑูŠููŠุฉ ุญุชู‰ ุงู†ู‡ุง ู„ูŠุณุช ุฃู…ุงูƒู† ูƒุจูŠุฑุฉ -- ุงู†ู‡ุง ูƒู„ ู…ุง ููŠ ุงู„ุดุฑูุงุช ุงู„ุฃู…ุงู…ูŠุฉ ุงู„ุดุนุจูŠุฉ ุŒ ููŠ ุฏูŠุงุฑู‡ู… ุŒ ูˆุญุชู‰ ููŠ ู…ู†ุงุฒู„ู‡ู… ูŠู‚ูˆู…ูˆู† ุจุญุฑู‚ ุงู„ุฃู„ูˆุงุญ. ุฅุฐุง ูƒุงู† ู‡ู†ุงูƒ ู‚ู„ู‚ ุจุงู„ู†ุณุจุฉ ู„ุดุฎุต ูŠู…ุฑ ู…ู† ู‡ู†ุงู„ูƒ ู„ุฃู†ู‡ุง ุชุนุชุจุฑ ููŠ ุงู„ุตูŠู† ุบูŠุฑ ู…ุดุฑูˆุนุฉ ุŒ ู„ูƒู†ู‡ู… ู„ุง ูŠุณุชุทูŠุนูˆู† ูˆู‚ู ุงู„ู…ู†ุชุฌ ู…ู† ุงู„ู‚ุฏูˆู….
Here's another operation. It's all cottage industries, so it's not big places -- it's all in people's front porches, in their backyards, even in their homes they're burning boards, if there's a concern for somebody coming by -- because it is considered in China to be illegal, doing it, but they can't stop the product from coming in.
ู‡ุฐู‡ ุงู„ุตูˆุฑุฉ ุงู„ุดุฎุตูŠุฉ ุŒ ูˆ ุฃู†ุง ู„ุง ุฃุนุฑูŽู ุนุงุฏุฉ ุจู‡ุฐู‡ ุงู„ุตูˆุฑ ุŒ ูˆู„ูƒู†ูŠ ู„ู… ุฃุชู…ูƒู† ู…ู† ู…ู‚ุงูˆู…ุชู‡ุงุŒ ุญูŠุซ ุงู†ู‡ุง ูƒุงู†ุช ู…ู† ุฎู„ุงู„ ู…ุงูˆ ูˆุงู†ู‡ุง ูƒุงู†ุช ู…ู† ุฎู„ุงู„ ุงู„ู‚ูุฒุฉ ุงู„ูƒุจุฑู‰ ุงู„ู‰ ุงู„ุงู…ุงู… ูˆุงู„ุซูˆุฑุฉ ุงู„ุซู‚ุงููŠุฉ ุŒ ูˆุงู†ู‡ุง ุงู„ุขู† ุชุฌู„ุณ ุนู„ู‰ ุงู„ุดุฑูุฉ ู…ุน ู‡ุฐู‡ ุงู„ู†ูุงูŠุงุช ุงู„ุฅู„ูƒุชุฑูˆู†ูŠุฉ ุจุฌุงู†ุจู‡ุง.ุดูŠุก ู…ุฐู‡ู„ ูุนู„ุงู‹.
This portrait -- I'm not usually known for portraits, but I couldn't resist this one, where she's been through Mao, and she's been through the Great Leap Forward, and the Cultural Revolution, and now she's sitting on her porch with this e-waste beside her. It's quite something.
ู‡ุฐุง ู‡ูˆ ุงู„ุทุฑูŠู‚ ุงู„ุฐูŠ ุนุจุฏ ู…ู† ู‚ุจู„ ู„ูˆุญุงุช ุงู„ูƒู…ุจูŠูˆุชุฑ ููŠ ูˆุงุญุฏุฉ ู…ู† ุฃูƒุจุฑ ุงู„ู…ุฏู† ุญูŠุซ ูŠู‚ูˆู…ูˆู† ุจุฅุนุงุฏุฉ ุงู„ุชุฏูˆูŠุฑ.
This is a road where it's been shored up by computer boards in one of the biggest towns where they're recycling.
ู‡ุฐู‡ ู‡ูŠ ุงู„ุตูˆุฑ ุงู„ุชูŠ ุฃุฑุฏุช ุฃู† ุฃุฑูŠู‡ุง ู„ูƒู…ุง.
So that's the photographs that I wanted to show you.
ุชุตููŠู‚ ุงุฑูŠุฏ ุงู† ุงู‡ุฏูŠ ุชู…ู†ูŠุงุชูŠ ู„ุงุจู†ุชูŠ.
I want to dedicate my wishes to my two girls.
ู„ู‚ุฏ ูƒุงู†ูˆุง ูŠุฌู„ุณูˆู† ุนู„ู‰ ูƒุชููŠ ุทูˆุงู„ ุงู„ูˆู‚ุช ุจูŠู†ู…ุง ูƒู†ุช ุฃููƒุฑ.
They've been sitting on my shoulder the whole time while I've been thinking.
ุงุญุฏู‡ุง ู…ูŠุบุงู† ุŒ ุงู„ุชูŠ ุนู„ู‰ ุงู„ูŠู…ูŠู† ุŒ ูˆูƒุงุชูŠุง ู‡ู†ุงูƒ.
One's Megan, the one of the right, and Katja there.
ูˆุจุงู„ู†ุณุจุฉ ู„ูŠ ุงู„ููƒุฑุฉ ุงู„ูƒุงู…ู„ุฉ -- ุงู„ุฃุดูŠุงุก ุงู„ุชูŠ ุฃุตูˆุฑู‡ุง ู‡ูŠ ู…ุตุฏุฑ ู‚ู„ู‚ ูƒุจูŠุฑ ุจุดุฃู† ุญุฌู… ุงู„ุชู‚ุฏู… ุงู„ุฐูŠ ุฃุญุฑุฒู†ุงู‡ ูˆู…ุง ู†ุณู…ูŠู‡ ุงู„ุชู‚ุฏู….
And to me the whole notion -- the things I'm photographing are out of a great concern about the scale of our progress and what we call progress.
ูˆุจู‚ุฏุฑ ู…ุง ู‡ู†ุงูƒ ุงุดูŠุงุก ุนุธูŠู…ุฉ ู‚ุงุจ ู‚ูˆุณูŠู† ุฃูˆ ุฃุฏู†ู‰ -- ูˆู‡ูˆ ูˆุงุถุญ ููŠ ู‡ุฐู‡ ุงู„ู‚ุงุนุฉ -- ู…ู† ุฌู…ูŠุน ุงู„ุฃุดูŠุงุก ุงู„ุชูŠ ู‡ูŠ ุนู„ู‰ ูˆุดูƒ ุงู„ุธู‡ูˆุฑ ูŠู…ูƒู† ุฃู† ุชุญู„ ุงู„ูƒุซูŠุฑ ู…ู† ุงู„ู…ุดุงูƒู„ ุŒ ูˆุฃู†ุง ุขู…ู„ ุญู‚ุง ุฃู† ู‡ุฐู‡ ุงู„ุฃู…ูˆุฑ ุณูˆู ุชู†ุชุดุฑ ููŠ ุฌู…ูŠุน ุฃู†ุญุงุก ุงู„ุนุงู„ู…. ูˆ ุชุจุฏุฃ ุจุงู„ุชุฃุซูŠุฑ ุฅูŠุฌุงุจูŠุงู‹.
And as much as there are great things around the corner -- and it's palpable in this room -- of all of the things that are just about to break that can solve so many problems, I'm really hoping that those things will spread around the world and will start to have a positive effect.
ูˆู‡ุฐู‡ ุฃุดูŠุงุก ู„ุง ุชุคุซุฑ ูู‚ุท ููŠ ุนุงู„ู…ู†ุง ุŒ ู„ุฃู†ู‡ุง ุชุจุฏุฃ ุจุงู„ุงู†ุชุดุงุฑ ูˆ ุงู„ุตุนูˆุฏ --- ูˆ ุฃู†ุง ุฃุคู…ู† ุจุฃู†ู†ุง ูŠู…ูƒู† ุฃู† ู†ุจุฏุฃ ุจุชุตุญูŠุญ ุขุซุงุฑ ุงุณุชู‡ู„ุงูƒู†ุง -- ูˆ ู„ูƒู† ุงู„ุงุณุชู‡ู„ุงูƒ ูŠุชุฒุงูŠุฏ ุจุดูƒู„ ูƒุจูŠุฑ ู‡ุฐุง ูŠุญุฏุซ ููŠ ุขุณูŠุง ุŒ ูˆ ูŠู†ู…ูˆ ุจู…ุนุฏู„ ุณุฑูŠุน ูˆุณุฑูŠุน ุฌุฏุงู‹ ุŒ ูˆู„ุฐุง ูุฅู†ู†ูŠ ู„ุง ุฃุนุชู‚ุฏ ุฃู†ู‡ ูŠู…ูƒู†ู†ุง ุชุญู‚ูŠู‚ ุงู„ู…ุณุงูˆุงุฉ. ูˆ ู„ูƒู† ููŠ ุงู„ู†ู‡ุงูŠุฉ ูŠุฌุจ ุฃู† ุชูƒูˆู† ุงู„ุงุณุชุฑุงุชูŠุฌูŠุฉ ุฃุนุชู‚ุฏ ุŒ ูˆู‡ู†ุง ูŠุชุนูŠู† ุนู„ูŠู†ุง ุฃู† ุชูƒูˆู† ู‚ู„ู‚ุง ู„ู„ุบุงูŠุฉ ุญูˆู„ ุชุทูˆุฑู‡ู….
And it isn't something that isn't just affecting our world, but it starts to go up -- because I think we can start correcting our footprint and bring it down -- but there's a growing footprint that's happening in Asia, and is growing at a rapid, rapid rate, and so I don't think we can equalize it. So ultimately the strategy, I think, here is that we have to be very concerned about their evolution,
ู„ุฃู†ู‡ุง ุณูˆู ุชูƒูˆู† ู…ุชุตู„ุฉ ุจุชุทูˆุฑู†ุง ูƒุฐู„ูƒ.
because it is going to be connected to our evolution as well.
ุฐู„ูƒ ุฌุฒุก ู…ู† ุชููƒูŠุฑูŠ ุŒ ูˆุฌุฒุก ู…ู† ุฃู…ู†ูŠุงุชูŠ ุŒ ูˆู‡ูˆ ุงู„ุฌู„ูˆุณ ู…ุน ู‡ุฐู‡ ุงู„ุฃููƒุงุฑ ููŠ ุนู‚ู„ู†ุง ุŒ ูˆุงู„ุชููƒูŠุฑ ุŒ "ูƒูŠู ุณุชูƒูˆู† ุญูŠุงุชู‡ู… ุนู†ุฏู…ุง ูŠุฑูŠุฏูˆู† ุฅู†ุฌุงุจ ุงู„ุฃุทูุงู„ ุŒ ุฃูˆ ุนู†ุฏู…ุง ูŠูƒูˆู†ูˆู† ุนู„ู‰ ุงุณุชุนุฏุงุฏ ู„ู„ุฒูˆุงุฌ 20 ุณู†ุฉ ู…ู† ุงู„ุขู†ุŸ -- ุฃูˆ ุฃูŠุง ูƒุงู† ุŒ 15 ุนุงู…ุง ู…ู† ุงู„ุขู† ุŸ"
So part of my thinking, and part of my wishes, is sitting with these thoughts in mind, and thinking about, "How is their life going to be when they want to have children, or when they're ready to get married 20 years from now -- or whatever, 15 years from now?"
ูˆุจุงู„ู†ุณุจุฉ ู„ูŠ ูƒุงู† ู‡ุฐุง ุฌูˆู‡ุฑ ู…ุง ูƒุงู† ูˆุฑุงุก ู…ุนุธู… ุชููƒูŠุฑูŠ. ููŠ ุนู…ู„ูŠ ุŒ ูˆุฃูŠุถุง ู„ู‡ุฐุง ุงู„ูุฑุตุฉ ุงู„ุชูŠ ู„ุง ุชุตุฏู‚ ู„ุฏูŠู†ุง ุจุนุถ ุงู„ุชู…ู†ูŠุงุช.
And to me that has been the core behind most of my thinking -- in my work, and also for this incredible chance to have some wishes.
ุงู„ุฃู…ู†ูŠุฉ ุงู„ุฃูˆู„ู‰ : ุชุบูŠูŠุฑ ุงู„ุนุงู„ู… .ุฃุฑูŠุฏ ุงุณุชุฎุฏุงู… ุตูˆุฑูŠ ู„ุงู‚ู†ุงุน ุงู„ู…ู„ุงูŠูŠู† ู…ู† ุงู„ู†ุงุณ ุนู„ู‰ ุงู„ู…ุดุงุฑูƒุฉ ููŠ ุงู„ุญูˆุงุฑ ุงู„ุนุงู„ู…ูŠ ุนู„ู‰ ุงู„ุงุณุชุฏุงู…ุฉ.
Wish one: world-changing. I want to use my images to persuade millions of people to join in the global conversation on sustainability.
ูˆู…ู† ุฎู„ุงู„ ุงู„ุงุชุตุงู„ุงุช ุงู„ูŠูˆู… ุฃุนุชู‚ุฏ ุฃู†ู‡ุง ู„ูŠุณุช ููƒุฑุฉ ุบูŠุฑ ูˆุงู‚ุนูŠุฉ.
And it is through communications today that I believe that that is not an unreal idea.
ูˆุชุงุจุนุช ุงู„ุจุญุซ --- ุฃุฑุฏุช ุฃู† ุฃุถุน ู…ุง ููŠ ููƒุฑูŠ ูˆู…ุฑูƒุฒุงู‹ ุนู„ู‰ ุดูŠุฆ ู…ุง. ู„ู… ุงุฑุบุจ ุงู† ุงุจุฏุฃ ู…ู† ู„ุงุดูŠุก
Oh, and I went in search -- I wanted to put what I had in mind, hitch it onto something. I didn't want a wish just to start from nowhere.
ุฃุญุฏู‡ุง ุจุฏุฃุชู‡ุง ู…ู† ู„ุง ุดูŠุก ุชู‚ุฑูŠุจุง ุŒ ูˆู„ูƒู† ุงู„ุฃุฎุฑู‰ ุŒ ูƒู†ุช ุฃุฑุบุจ ููŠ ู…ุนุฑูุฉ ู…ุง ูŠุญุฏุซ ุนู„ู‰ ู‡ุฐุง ุงู„ุนู…ู„ ุงู„ุขู†.
One of them I'm starting from almost nothing, but the other one, I wanted to find out what's going on that's working right now.
ูˆ ูŠูˆุฌุฏ ู…ู†ุชุฏู‰ ุฑุงุฆุน Worldchanging.com ูˆูŠุฒูˆุฑู‡ ู…ุง ูŠู‚ุฑุจ ู…ู† ู†ุตู ู…ู„ูŠูˆู† ุดุฎุต ููŠ ุงู„ุดู‡ุฑ.
And Worldchanging.com is a fantastic blog, and that blog is now being visited by close to half-a-million people a month.
ูˆุจุฏุฃุช ู„ู„ุชูˆ ู…ู†ุฐ ุญูˆุงู„ู‰ 14 ุดู‡ุฑุง .
And it just started about 14 months ago.
ูˆุฌู…ุงู„ ู…ุง ูŠุญุฏุซ ู‡ู†ุงูƒ ู‡ูˆ ุงู† ู„ู‡ุฌุฉ ุงู„ุญุฏูŠุซ ู‡ูˆ ุงู„ู†ุบู…ุฉ ุงู„ุชูŠ ุฃุญุจ.
And the beauty of what's going on there is that the tone of the conversation is the tone that I like.
ู…ุง ูŠูุนู„ูˆู†ู‡ ู‡ู†ุงูƒ ู‡ูˆ ุงู†ู‡ู… ู„ุง --- ุฃุนุชู‚ุฏ ุฃู† ุงู„ุญุฑูƒุฉ ุงู„ุจูŠุฆูŠุฉ ู‚ุฏ ูุดู„ุช ููŠ ุงู†ู‡ุง ุงุณุชุฎุฏู…ุช ุงู„ุนุตุง ูƒุซูŠุฑุง. ุงุณุชุฎุฏู…ุช ุงู„ู„ู‡ุฌุฉ ุงู„ู…ุฑูˆุนุฉ ูƒุซูŠุฑุงู‹ ุงู†ู‡ุง ุชู‚ู†ุน ุงู„ุฌูˆุงู†ุจ ุงู„ุฅูŠุฌุงุจูŠุฉ ู„ู…ุง ูŠุฌุฑูŠ ุจูŠุฆูŠุง ูˆู…ุญุงูˆู„ุฉ ุฅุฎุฑุงุฌู†ุง ู…ู† ู‡ุฐู‡ ุงู„ูˆุฑุทุฉ ุŒ
What they're doing there is that they're not -- I think the environmental movement has failed in that it's used the stick too much; it's used the apocalyptic tone too much; it hasn't sold the positive aspects of being environmentally concerned and trying to pull us out.
ููŠ ุญูŠู† ุฃู† ู‡ุฐุง ุงู„ุญูˆุงุฑ ุงู„ุฐูŠ ูŠุฌุฑูŠ ููŠ ู‡ุฐุง ุงู„ู…ู†ุชุฏู‰ ู‡ูˆ ุญูˆู„ ุงู„ุญุฑูƒุงุช ุงู„ุฅูŠุฌุงุจูŠุฉ. ุญูˆู„ ูƒูŠููŠุฉ ุชุบูŠูŠุฑ ุนุงู„ู…ู†ุง ุจุทุฑูŠู‚ุฉ ุฃูุถู„ ุŒ ูˆุจุณุฑุนุฉ.
Whereas this conversation that is going on in this blog is about positive movements, about how to change our world in a better way, quickly.
ูˆุงู†ู‡ุง ุชุจุญุซ ููŠ ุงู„ุชูƒู†ูˆู„ูˆุฌูŠุง ุŒ ูˆุงู†ู‡ุง ุชุจุญุซ ููŠ ุงู„ุฃุฌู‡ุฒุฉ ุงู„ุฌุฏูŠุฏุฉ ุงู„ู…ูˆูุฑุฉ ู„ู„ุทุงู‚ุฉ ุŒ ูˆุงู†ู‡ุง ุชุจุญุซ ููŠ ูƒูŠููŠุฉ ุงู„ุชููƒูŠุฑ ูˆูƒูŠููŠุฉ ุฅุนุงุฏุฉ ูˆุถุน ุงุณุชุฑุงุชูŠุฌูŠุฉ ุงู„ุชุญุฑูƒ ู†ุญูˆ ุงู„ุงุณุชุฏุงู…ุฉ.
And it's looking at technology, and it's looking at new energy-saving devices, and it's looking at how to rethink and how to re-strategize the movement towards sustainability.
ูˆู‡ูƒุฐุง ุจุงู„ู†ุณุจุฉ ู„ูŠ ุŒ ูุฅู† ุฃุญุฏ ุงู„ุงุดูŠุงุก ุงู„ุชูŠ ุงุนุชู‚ุฏุช ุฃู† ุฃุถุน ุฌุฒุก ู…ู† ุนู…ู„ูŠ ููŠ ุฎุฏู…ุฉ ุชุนุฒูŠุฒ ู…ูˆู‚ุน Worldchanging.com.
And so for me, one of the things that I thought would be to put some of my work in the service of promoting the Worldchanging.com website.
ุงู„ุจุนุถ ู…ู†ูƒู… ู‚ุฏ ูŠุนุฑู ุŒ ุงู†ู‡ ู…ู† ุฃุนุถุงุก TED ุณุชูŠูู† ุณุงุบู…ุงูŠุณุชุฑ ูˆุฃู†ุง ู†ุนู…ู„ ุนู„ู‰ ุจุนุถ ุงู„ุชุฎุทูŠุทุงุช. ูˆู‡ุฐุง ู„ุง ูŠุฒุงู„ ููŠ ุงู„ู…ุฑุงุญู„ ุงู„ุฃูˆู„ูŠุฉ. ู‡ุฐู‡ ู„ูŠุณุช ูƒู„ ุดูŠุก .ูˆู„ูƒู† ู…ุน ู‡ุฐู‡ ุงู„ุตูˆุฑ ุŒ ู…ุน Worldchanging.com ูŠู…ูƒู† ูˆุถุนู‡ุง ููŠ ุฃูŠ ู†ูˆุน ู…ู† ูˆุณุงุฆู„ ุงู„ุงุนู„ุงู….
Some of you might know, he's a TEDster -- Stephen Sagmeister and I are working on some layouts. And this is still in preliminary stages; these aren't the finals. But these images, with Worldchanging.com, can be placed into any kind of media.
ูˆูŠู…ูƒู† ู†ุดุฑู‡ุง ู…ู† ุฎู„ุงู„ ุดุจูƒุฉ ุงู„ุฅู†ุชุฑู†ุช ุŒ ูŠู…ูƒู† ุฃู† ุชุณุชุฎุฏู… ุนู„ู‰ ุฃู†ู‡ุง ู„ูˆุญุฉ ุฃูˆ ุนู„ู‰ ู…ุฑุงุจ ู„ู„ุญุงูู„ุงุช ุŒ ุฃูˆ ุฃูŠ ุดูŠุก ู…ู† ู‡ุฐุง ุงู„ู‚ุจูŠู„.
They could be posted through the Web; they could be used as a billboard or a bus shelter, or anything of that nature.
ู„ุฐู„ูƒ ู†ุญู† ู†ุจุญุซ ููŠ ู‡ุฐุง ุงู„ุฃู…ุฑ ููŠ ู…ุญุงูˆู„ุฉ ู†ุดุฑ ู‡ุฐู‡ ุงู„ููƒุฑุฉ
So we're looking at this as trying to build out.
ูˆ ุงู†ุชู‡ู‰ ุจู†ุง ุงู„ุฃู…ุฑ ุจู…ู†ุงู‚ุดุฉ ุฃู†ู‡ ููŠ ู…ุนุธู… ูˆุณุงุฆู„ ุงู„ุงุนู„ุงู… ุชุญุตู„ ููŠ ุงู„ุบุงู„ุจ ุนู„ู‰ ุตูˆุฑุฉ ู…ุน ุงู„ูƒุซูŠุฑ ู…ู† ุงู„ู†ุต ุŒ ูˆุงู„ู†ุต ู…ู†ุชุดุฑ ููŠ ูƒู„ ู…ูƒุงู†.
And what we ended up discussing was that in most media you get mostly an image with a lot of text, and the text is blasted all over.
ู…ุง ูƒุงู† ุบูŠุฑ ุนุงุฏูŠ ุŒ ูˆูู‚ุง ู„ุณุชูŠูู† ุŒ ู‡ูˆ ุฃู†ู‡ ุฃู‚ู„ ู…ู† ุฎู…ุณุฉ ููŠ ุงู„ู…ุฆุฉ ู…ู† ุงู„ุฅุนู„ุงู†ุงุช ุงู„ุชูŠ ุชู‚ูˆุฏ ููŠ ุงู„ูˆุงู‚ุน ู…ุน ุงู„ุตูˆุฑุฉ.
What was unusual, according to Stephen, is less than five percent of ads are actually leading with image.
ูˆุจุงู„ุชุงู„ูŠ ููŠ ู‡ุฐู‡ ุงู„ุญุงู„ุฉ ุŒ ู„ุฃู†ู‡ ูŠุฏูˆุฑ ุญูˆู„ ุงู„ูƒุซูŠุฑ ู…ู† ู‡ุฐู‡ ุงู„ุตูˆุฑ ูˆู…ุง ุชู…ุซู„ู‡ ุŒ ูˆุฃู†ูˆุงุน ุงู„ุฃุณุฆู„ุฉ ุงู„ุชูŠ ุชุทุฑุญู‡ุง ุŒ ูƒู†ุง ู†ุธู† ุฃู† ุชุฑูƒ ุงู„ุตูˆุฑ ุชู„ุนุจ ูˆุชู‚ุฏูŠู… ุดุฎุต ู…ุง ู„ูŠู‚ูˆู„ : "ุญุณู†ุง ุŒ ู…ุง ุนู„ุงู‚ุฉ Worldchanging.com ุŒ ู…ุน ู‡ุฐู‡ ุงู„ุตูˆุฑุŸ "
And so in this case, because it's about a lot of these images and what they represent, and the kinds of questions they bring up, that we thought letting the images play out and bring someone to say, "Well, what's Worldchanging.com, with these images, have to do?"
ูˆู†ุฃู…ู„ ุฃู† ุฐู„ูƒ ุณูŠู„ู‡ู… ุงู„ู†ุงุณ ุนู„ู‰ ุงู„ุฐู‡ุงุจ ุฅู„ู‰ ุฐู„ูƒ ุงู„ู…ูˆู‚ุน.
And hopefully inspire people to go to that website.
ุฅุฐุงู‹ Worldchanging.com ุŒ ูˆุจู†ุงุก ุฐู„ูƒ ุงู„ู…ู†ุชุฏู‰ุŒ ูˆุฃู†ุง ุนู„ู‰ ุฃู…ู„ ุฃู†ู‡ุง ู„ูŠุณุช -- ูˆุฃู†ุง ู„ุง ุฃุฑู‰ ุฃู†ู‡ุง ู†ูˆุน ู…ู† ุงู„ู…ู†ุชุฏูŠุงุช ุญูŠุซ ู†ู‚ูˆู… ุจู…ุชุงุจุนุฉ ุจุนุถู†ุง ุงู„ุจุนุถ ุญุชู‰ ุงู„ู…ูˆุช.
So Worldchanging.com, and building that blog, and it is a blog, and I'm hoping that it isn't -- I don't see it as the kind of blog where we're all going to follow each other to death.