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ุฅู†ูƒ ู„ู… ุชุนุฏ ุชุจุญุซ ุนู† ุญู‚ูŠู‚ุฉ ู…ูุฑุฏุฉ ุจุนุฏ ุงู„ุขู†ุŒ ุฅู†ูƒ ุชุจุญุซ ุนู† ุงู„ู…ุนุฑูุฉุŒ ุงู„ุชูŠ ุชูƒูˆู† ุดูŠุฆู‹ุง ุฃุนู‚ุฏ ุจูƒุซูŠุฑ ูˆ ุญุณุงุณู‹ุง ุฃูƒุซุฑ.
You're not exactly looking for a singular fact anymore, you're looking for knowledge, which is something way more complicated and delicate.
ูˆ ู„ู„ุญุตูˆู„ ุนู„ู‰ ุงู„ู…ุนุฑูุฉุŒ ุนู„ูŠูƒ ุจุฌู„ุจ 10 ุฃูˆ 20 ุฃูˆ 100 ุญู‚ูŠู‚ู‰ุฉ ุนู„ู‰ ุงู„ุทุงูˆู„ุฉ ูˆ ุงู„ุงุนุชุฑุงู ุจู‡ุง ูˆ ู‚ูˆู„ุŒ "ู†ุนู…ุŒ ูƒู„ ู‡ุฐุง ู‡ูˆ ุงู„ุญู‚ูŠู‚ุฉ."
And to get to knowledge, you have to bring 10 or 20 or 100 facts to the table and acknowledge them and say, "Yes, these are all true."
ูˆ ู„ูƒู† ุจุณุจุจ ูƒูˆู†ูŠ ุฃู†ุงุŒ ุดุงุจุง ุฃูˆ ุนุฌูˆุฒุง ุŒ ุฃุณูˆุฏ ุฃูˆ ุฃุจูŠุถุŒ ู…ุซู„ูŠุง ุฃูˆ ุนุงุฏูŠุง ุŒ ุณุฃู‚ูŠู…ู‡ุง ุจุดูƒู„ู ู…ุฎุชู„ูุŒ
But because of who I am, young or old, black or white, gay or straight, I will value them differently.
ูˆ ุณุฃู‚ูˆู„ุŒ "ู†ุนู…ุŒ ู‡ุฐุง ุตุญูŠุญุŒ ูˆ ู„ูƒู† ู‡ุฐุง ู…ู‡ู…ูŒ ุจุงู„ู†ุณุจุฉ ุฅู„ูŠ ุฃูƒุซุฑ ู…ู† ู‡ุฐุง."
And I will say, "Yes, this is true, but this is more important to me than that."
ูˆ ู‡ู†ุง ูŠุตุจุญ ุงู„ุฃู…ุฑ ู…ุซูŠุฑู‹ุงุŒ ู„ุฃู†ู†ุง ู‡ู†ุง ู†ุตุจุญ ุฅู†ุณุงู†ูŠูŠู†.
And this is where it becomes interesting, because this is where we become human.
ู‡ู†ุง ุญูŠุซ ู†ุจุฏุฃ ุจุงู„ู†ู‚ุงุดุŒ ู„ุชุดูƒูŠู„ ู…ุฌุชู…ุน.
This is when we start to argue, to form society.
ูˆ ู„ู†ุตู„ ุญู‚ูŠู‚ุฉู‹ ุฅู„ู‰ ู…ูƒุงู†ู ู…ุงุŒ ู†ุญุชุงุฌ ุฅู„ู‰ ุชุตููŠุฉ ุฌู…ูŠุน ุงู„ุญู‚ุงุฆู‚ ู‡ู†ุงุŒ ู…ู† ุฎู„ุงู„ ุงู„ุฃุตุฏู‚ุงุก ูˆ ุงู„ุฌูŠุฑุงู† ูˆ ุงู„ุฃู‡ู„ ูˆ ุงู„ุฃุทูุงู„ ูˆ ุดุฑูƒุงุก ุงู„ุนู…ู„ ูˆ ุงู„ุฌุฑุงุฆุฏ ูˆ ุงู„ู…ุฌู„ุงุชุŒ ู„ู†ุณุชู†ุฏ ููŠ ุงู„ู†ู‡ุงูŠุฉ ุฅู„ู‰ ุญู‚ูŠู‚ุฉ ุญู‚ูŠู‚ูŠุฉุŒ ุงู„ุชูŠ ุชูƒูˆู† ุดูŠุฆู‹ุง ุชุถุนู ู…ุญุฑูƒุงุช ุงู„ุจุญุซ ููŠ ุงู„ู…ุณุงุนุฏุฉ ุนู„ู‰ ุชุญู‚ูŠู‚ู‡.
And to really get somewhere, we need to filter all our facts here, through friends and neighbors and parents and children and coworkers and newspapers and magazines, to finally be grounded in real knowledge, which is something that a search engine is a poor help to achieve.
ู„ุฐุงุŒ ู„ู‚ุฏ ูˆุนุฏุชูƒู… ุจู…ุซุงู„ ูู‚ุธ ู„ุฃุฑูŠูƒู… ู„ู…ุงุฐุง ู‡ูˆ ู…ู† ุงู„ุตุนูˆุจุฉ ุจู…ูƒุงู† ุงู„ูˆุตูˆู„ ุฅู„ู‰ ู†ู‚ุธุฉ ุงู„ู…ุนุฑูุฉ ุงู„ุฎุงู„ุตุฉุŒ ุงู„ู…ูˆุถูˆุนูŠุฉ -- ูƒุบุฐุงุก ู„ู„ููƒุฑ.
So, I promised you an example just to show you why it's so hard to get to the point of true, clean, objective knowledge -- as food for thought.
ุณูˆู ุฃุฌุฑูŠ ุจุถุนุฉู‹ ู…ู† ุงู„ุงุณุชูุณุงุฑุงุชุŒ ูˆ ุงู„ุงุณุชุนู„ุงู…ุงุช ุงู„ุจุณูŠุทุฉ.
I will conduct a couple of simple queries, search queries.
ุณูˆู ู†ุจุฏุฃ ุจ "ู…ูŠุดูŠู„ ุฃูˆุจุงู…ุง," ุงู„ุณูŠุฏุฉ ุงู„ุฃูˆู„ู‰ ู„ู„ูˆู„ุงูŠุงุช ุงู„ู…ุชุญุฏุฉ.
We'll start with "Michelle Obama," the First Lady of the United States.
ูˆ ุณูˆู ู†ู†ู‚ุฑ ุนู„ู‰ ุตูˆุฑ.
And we'll click for pictures.
ุฅู†ู‡ุง ุชุฌุฑูŠ ุฌูŠุฏู‹ุงุŒ ูƒู…ุง ุชุฑูˆู†.
It works really well, as you can see.
ุฅู†ู‡ุง ู†ุชุงุฆุฌ ุจุญุซู ู…ู…ุชุงุฒุฉุŒ ุชู‚ุฑูŠุจู‹ุง.
It's a perfect search result, more or less.
ุฅู†ู‡ุง ู‡ูŠ ูู‚ุท ููŠ ุงู„ุตูˆุฑุฉุŒ ูˆ ู„ุง ุญุชู‰ ุงู„ุฑุฆูŠุณ ู…ุนู‡ุง.
It's just her in the picture, not even the President.
ูƒูŠู ูŠุญุฏุซ ู‡ุฐุงุŸ
How does this work?
ุจุจุณุงุทุฉ ุดุฏูŠุฏุฉ.
Quite simple.
ูŠุณุชุนู…ู„ ุบูˆุบู„ ุจุนุถ ุงู„ุฐูƒุงุก ู„ุฅูƒู…ุงู„ ู‡ุฐุงุŒ ูˆ ู„ูƒู† ุจุจุณุงุทุฉ ุดุฏูŠุฏุฉุŒ ุฅู†ู‡ู… ูŠู†ุทุฑูˆู† ุฅู„ู‰ ุดูŠุฆูŠู† ุฃูƒุซุฑ ู…ู† ุฃูŠ ุดูŠุกู.
Google uses a lot of smartness to achieve this, but quite simply, they look at two things more than anything.
ุฃูˆู„ู‹ุงุŒ ู…ุงุฐุง ุชู‚ูˆู„ ุงู„ุชุณู…ูŠุฉ ุงู„ุชูˆุถูŠุญูŠุฉ ุชุญุช ุงู„ุตูˆุฑุฉ ุชุญุช ูƒู„ ู…ูˆู‚ุนุŸ
First, what does it say in the caption under the picture on each website?
ู‡ู„ ุชู‚ูˆู„ "ู…ูŠุดูŠู„ ุฃูˆุจุงู…ุง" ุชุญุช ุงู„ุตูˆุฑุฉุŸ
Does it say "Michelle Obama" under the picture?
ู…ุคุดุฑ ุฌูŠุฏ ุฌุฏู‹ุง ุฅู†ู‡ุง ู‡ูŠ ููŠ ุงู„ุญู‚ูŠู‚ุฉ.
Pretty good indication it's actually her on there.
ุซุงู†ูŠู‹ุงุŒ ูŠู†ุธุฑ ุบูˆุบู„ ุฅู„ู‰ ู…ู„ู ุงู„ุตูˆุฑุฉุŒ ุงุณู… ุงู„ู…ู„ู ูƒู…ุง ู‡ูˆ ู…ุฑููˆุนูŒ ุนู„ู‰ ุงู„ู…ูˆู‚ุน.
Second, Google looks at the picture file, the name of the file as such uploaded to the website.
ู…ุฑุฉ ุฃุฎุฑู‰ุŒ ู‡ู„ ูŠุฏุนู‰ "ู…ุดูŠู„ ุฃูˆุจุงู…ุง.jpeg"ุŸ
Again, is it called "MichelleObama.jpeg"?
ู…ุคุดุฑูŒ ุฌูŠุฏูŒ ุฌุฏู‹ุง ุฅู†ู‡ุง ู„ูŠุณุช ุตูˆุฑุฉ ูƒู„ูŠู†ุช ุฅูŠุณุชูˆูˆุฏ.
Pretty good indication it's not Clint Eastwood in the picture.
ุฅุฐู‹ุงุŒ ู„ุฏูŠูƒ ู‡ุฐูŠู† ุงู„ุงุซู†ูŠู† ูˆ ุณุชุญุตู„ ุนู„ู‰ ู†ุชุงุฆุฌ ุจุญุซู ูƒู‡ุฐู‡ -- ุชู‚ุฑูŠุจู‹ุง.
So, you've got those two and you get a search result like this -- almost.
ุงู„ุขู†ุŒ ููŠ 2009ุŒ ูƒุงู†ุช ู…ูŠุดูŠู„ ุฃูˆุจุงู…ุง ุถุญูŠุฉู‹ ู„ุญู…ู„ุฉู ุนู†ุตุฑูŠุฉุŒ ุญูŠุซ ู‚ุงู… ุงู„ู†ุงุณ ุจุฅู‡ุงู†ุชู‡ุง ู…ู† ุฎู„ุงู„ ู†ุชุงุฆุฌ ุงู„ุจุญุซ.
Now, in 2009, Michelle Obama was the victim of a racist campaign, where people set out to insult her through her search results.
ูƒุงู† ู‡ู†ุงูƒ ุตูˆุฑุฉูŒ ู‚ุฏ ุงู†ุชุดุฑุช ุจุดูƒู„ู ูƒุจูŠุฑู ููŠ ุงู„ุงู†ุชุฑู†ุช ุญูŠุซ ุชู… ุชุดูˆูŠู‡ ูˆุฌู‡ู‡ุง ู„ุชุดุจู‡ ู‚ุฑุฏู‹ุง.
There was a picture distributed widely over the Internet where her face was distorted to look like a monkey.
ูˆ ุชู… ู†ุดุฑ ู‡ุฐู‡ ุงู„ุตูˆุฑุฉ ููŠ ูƒู„ ู…ูƒุงู†.
And that picture was published all over.
ูˆ ู†ุดุฑู‡ุง ุงู„ู†ุงุณ ุจุดูƒู„ู ู…ู‚ุตูˆุฏู ุจู‚ูˆุฉุŒ ู„ูˆุถุนู‡ุง ู‡ู†ุงูƒ ููŠ ู†ุชุงุฆุฌ ุงู„ุจุญุซ.
And people published it very, very purposefully, to get it up there in the search results.
ุชุฃูƒุฏูˆุง ู…ู† ูƒุชุงุจุฉ "ู…ูŠุดูŠู„ ุฃูˆุจุงู…ุง" ููŠ ุงู„ุชุณู…ูŠุฉ ุงู„ุชูˆุถูŠุญูŠุฉ ูˆ ุชุฃูƒุฏูˆุง ู…ู† ุฑูุน ุงู„ุตูˆุฑุฉ ุชุญุช ู…ุณู…ู‰ "ู…ูŠุดูŠู„ ุฃูˆุจุงู…ุง.jpeg"ุŒ ุฃูˆ ู…ุง ุดุงุจู‡ ุฐู„ูƒ.
They made sure to write "Michelle Obama" in the caption and they made sure to upload the picture as "MichelleObama.jpeg," or the like.
ุณุชุฑู‰ ู„ู…ุงุฐุง -- ู„ู„ุชู„ุงุนุจ ููŠ ู†ุชุงุฆุฌ ุงู„ุจุญุซ.
You get why -- to manipulate the search result.
ูˆ ู‚ุฏ ู†ุฌุญุช ุฃูŠุถู‹ุง.
And it worked, too.
ู„ุฐุง ุนู†ุฏู…ุง ุจุญุซุช ููŠ ุบูˆุบู„ ุนู† ุตูˆุฑุฉ "ู…ูŠุดูŠู„ ุฃูˆุจุงู…ุง" ุนุงู… 2009ุŒ ุธู‡ุฑุช ุตูˆุฑุฉ ุงู„ู‚ุฑุฏ ุงู„ู…ุดูˆู‡ ููŠ ุงู„ุฃุนู„ู‰ ุจูŠู† ุงู„ู†ุชุงุฆุฌ ุงู„ุฃูˆู„ู‰.
So when you picture-Googled for "Michelle Obama" in 2009, that distorted monkey picture showed up among the first results.
ุงู„ุขู†ุŒ ุงู„ู†ุชุงุฆุฌ ุชุชุตูู‰ ุจู†ูุณู‡ุงุŒ ูˆ ู‡ู†ุง ุชูƒู…ู† ุฌู…ุงู„ูŠุชู‡ุงุŒ ู„ุฃู† ู…ุนุงูŠูŠุฑ ุบูˆุบู„ ุชุชู„ุงุฆู… ูƒู„ ุณุงุนุฉุŒ ูƒู„ ูŠูˆู….
Now, the results are self-cleansing, and that's sort of the beauty of it, because Google measures relevance every hour, every day.
ูˆ ู…ุน ุฐู„ูƒุŒ ู„ู… ูŠู‚ู… ุบูˆุบู„ ุจุชุณูˆูŠุฉ ู‡ุฐุง ู‡ุฐู‡ ุงู„ู…ุฑู‘ุฉุŒ ูู‚ุท ููƒุฑูˆุงุŒ " ู‡ุฐุง ุนู†ุตุฑูŠ ูˆ ู‡ูŠ ู†ุชุงุฆุฌ ุจุญุซู ุณูŠุฆุฉ ูˆ ุณูˆู ู†ู‚ูˆู… ุจุงู„ุนูˆุฏุฉ ูˆ ู…ุณุญู‡ุง ูŠุฏูˆูŠู‹ุง.
However, Google didn't settle for that this time, they just thought, "That's racist and it's a bad search result and we're going to go back and clean that up manually.
ุณู†ู‚ูˆู… ุจูƒุชุงุจุฉ ุจุนุถ ุงู„ุฃูƒูˆุงุฏ ู„ุฅุตู„ุงุญู‡ุงุŒ" ุงู„ุฃู…ุฑ ุงู„ุฐูŠ ูุนู„ูˆู‡.
We are going to write some code and fix it," which they did.
ูˆ ู„ุง ุฃุนุชู‚ุฏ ุฃู† ุฃูŠ ุฃุญุฏู ููŠ ู‡ุฐู‡ ุงู„ู‚ุงุนุฉ ูŠุนุชู‚ุฏ ุจุฃู†ู‡ุง ููƒุฑุฉูŒ ุณูŠุฆุฉ.
And I don't think anyone in this room thinks that was a bad idea.
ูˆ ู„ุง ุฃู†ุง ุฃูŠุถู‹ุง.
Me neither.
ู„ูƒู† ุจุนุฏู‡ุงุŒ ุชู…ุฑ ุจุถุนุฉ ุณู†ูŠู†ุŒ ูˆ ูŠุตุจุญ ุฃูƒุซุฑ ุจุญุซู ุนู„ู‰ ุบูˆุบู„ ู‡ูˆ ุงู†ุฏุฑุดุŒ ุงู†ุฏุฑุด ุจู‡ุฑู†ุบ ุจุฑูŠููŠูƒุŒ ูุนู„ ู…ุง ูุนู„ู‡.
But then, a couple of years go by, and the world's most-Googled Anders, Anders Behring Breivik, did what he did.
ู‡ุฐุง ููŠ 22 ูŠูˆู„ูŠูˆ "ุชู…ูˆุฒ" ุนุงู… 2011ุŒ ูˆ ู‡ูˆ ูŠูˆู…ูŒ ูุธูŠุน ููŠ ุชุงุฑูŠุฎ ุงู„ู†ุฑูˆูŠุฌ.
This is July 22 in 2011, and a terrible day in Norwegian history.
ู‡ุฐุง ุงู„ุฑุฌู„ุŒ ุฅุฑู‡ุงุจูŠุŒ ูุฌู‘ุฑ ุจุถุน ู…ุจุงู†ู ุญูƒูˆู…ูŠุฉู ุนู„ู‰ ุจุนุฏ ู…ุฑู…ู‰ ุญุฌุฑ ู…ู† ู…ูƒุงู†ู†ุง ู‡ู†ุง ุงู„ุขู† ููŠ ุฃูˆุณู„ูˆุŒ ุงู„ู†ุฑูˆูŠุฌ ูˆ ุณุงูุฑ ุจุนุฏู‡ุง ุฅู„ู‰ ุฌุฒูŠุฑุฉ ุฃูˆุชูˆูŠุง ูˆ ุฑู…ู‰ ุงู„ุฑุตุงุต ูˆ ู‚ุชู„ ู…ุฌู…ูˆุนุฉู‹ ู…ู† ุงู„ุฃุทูุงู„.
This man, a terrorist, blew up a couple of government buildings walking distance from where we are right now in Oslo, Norway and then he traveled to the island of Utรธya and shot and killed a group of kids.
ู…ุงุช ุชู‚ุฑูŠุจู‹ุง 80 ุดุฎุตู‹ุง ุฐู„ูƒ ุงู„ูŠูˆู….
Almost 80 people died that day.
ูˆ ูŠุตู ุงู„ูƒุซูŠุฑ ู…ู† ุงู„ุฃุดุฎุงุต ู‡ุฐุง ุงู„ุนู…ู„ ุงู„ุฅุฑู‡ุงุจูŠ ููŠ ุฎุทูˆุชูŠู†ุŒ ุฃู†ู‡ ูุนู„ ุดูŠุฆูŠู†: ูุฌู‘ุฑ ุงู„ู…ุจุงู†ูŠ ูˆ ู‚ุชู„ ุงู„ุฃุทูุงู„.
And a lot of people would describe this act of terror as two steps, that he did two things: he blew up the buildings and he shot those kids.
ู‡ุฐุง ู„ูŠุณ ุจุตุญูŠุญ.
It's not true.
ู„ู‚ุฏ ูƒุงู†ุช ุซู„ุงุซุฉ ุฎุทูˆุงุช.
It was three steps.
ูุฌู‘ุฑ ุชู„ูƒ ุงู„ู…ุจุงู†ูŠ ูˆ ู‚ุชู„ ุฃูˆู„ุฆูƒ ุงู„ุฃุทูุงู„ุŒ ูˆ ุฌู„ุณ ูˆ ุงู†ุชุธุฑ ุงู„ุนุงู„ู… ู„ูŠุจุญุซูˆุง ุนู†ู‡ ููŠ ุบูˆุบู„.
He blew up those buildings, he shot those kids, and he sat down and waited for the world to Google him.
ูˆ ู‚ุฏ ุฌู‡ู‘ุฒ ุงู„ุฎุทูˆุงุช ุงู„ุซู„ุงุซ ุจุฏู‚ุฉ ู…ุชุณุงูˆูŠุฉ.
And he prepared all three steps equally well.
ูˆ ุฅุฐ ูƒุงู† ู‡ู†ุงูƒ ุดุฎุตูŒ ู‚ุฏ ูู‡ู… ููˆุฑู‹ุง ู‡ุฐุงุŒ ูƒุงู† ู…ุทูˆุฑ ุงู†ุชุฑู†ุช ุณูˆูŠุฏูŠุŒ ุฎุจูŠุฑ ู…ุญุฑูƒ ุงู„ุจุญุซ ุงู„ุฃู…ุซู„ ููŠ ุณุชูˆูƒู‡ูˆู„ู… ูŠุณู…ู‰ุŒ ู†ูŠูƒูŠ ู„ูŠู†ูƒููŠุณุช.
And if there was somebody who immediately understood this, it was a Swedish web developer, a search engine optimization expert in Stockholm, named Nikke Lindqvist.
ูˆ ู‡ูˆ ุดุฎุตูŒ ุณูŠุงุณูŠูŒ ุฌุฏู‹ุง ูˆ ูƒุงู† ุญุงุถุฑุง ุชู…ุงู…ู‹ุง ููŠ ูˆุณุงุฆู„ ุงู„ุชูˆุงุตู„ุŒ ูˆ ู…ุฏูˆู†ุชู‡ ูˆ ุงู„ููŠุณุจูˆูƒ.
He's also a very political guy and he was right out there in social media, on his blog and Facebook.
ูˆ ุฃุฎุจุฑ ุงู„ุฌู…ูŠุนุŒ "ู„ูˆ ูƒุงู† ู‡ู†ุงูƒ ุดูŠุกูŒ ูŠุฑูŠุฏู‡ ู‡ุฐุง ุงู„ุดุฎุต ุงู„ุขู†ุŒ ู‡ูˆ ุณูŠุทุฑุชู‡ ุนู„ู‰ ุตูˆุฑุชู‡.
And he told everybody, "If there's something that this guy wants right now, it's to control the image of himself.
ูู„ู†ุฑ ุฅู† ูƒู†ุง ู†ุณุชุทูŠุน ุชุดูˆูŠู‡ ู‡ุฐุง.
Let's see if we can distort that.
ูู„ู†ุฑ ุฅู† ูƒู†ุงุŒ ููŠ ุงู„ุนุงู„ู… ุงู„ู…ุชุญุถู‘ุฑุŒ ู†ุณุชุทูŠุน ุงู„ุชุธุงู‡ุฑ ุถุฏ ู…ุง ูุนู„ู‡ ู…ู† ุฎู„ุงู„ ุฅู‡ุงู†ุชู‡ ููŠ ู†ุชุงุฆุฌ ุงู„ุจุญุซ."
Let's see if we, in the civilized world, can protest against what he did through insulting him in his search results."
ูˆ ูƒูŠูุŸ
And how?
ุฃุฎุจุฑ ุฌู…ูŠุน ู‚ุฑุงุฆู‡ ูˆ ู…ุชุงุจุนูŠู‡ุŒ "ุงุฐู‡ุจูˆุง ุฅู„ู‰ ุดุจูƒุฉ ุงู„ุงู†ุชุฑู†ุชุŒ ุฌุฏูˆุง ุตูˆุฑู‹ุง ู„ูุถู„ุงุช ูƒู„ุจ ุนู„ู‰ ุงู„ุฃุฑุตูุฉ -- ุฌุฏูˆุง ุตูˆุฑู‹ุง ู„ูุถู„ุงุช ูƒู„ุจ ุนู„ู‰ ุงู„ุฃุฑุตูุฉ -- ุงู†ุดุฑูˆู‡ุง ููŠ ู…ุบุฐูŠุงุช ุฃุฎุจุงุฑูƒู…ุŒ ูˆ ุนู„ู‰ ู…ูˆุงู‚ุนูƒู…ุŒ ูˆ ู…ุฏูˆู†ุชุงูƒู….
He told all of his readers the following, "Go out there on the Internet, find pictures of dog poop on sidewalks -- find pictures of dog poop on sidewalks -- publish them in your feeds, on your websites, on your blogs.
ุชุฃูƒุฏูˆุง ู…ู† ูƒุชุงุจุฉ ุงุณู… ุงู„ุฅุฑู‡ุงุจูŠ ููŠ ุงู„ุชุณู…ูŠุฉ ุงู„ุชูˆุถูŠุญูŠุฉุŒ ุชุงูƒุฏูˆุง ู…ู† ุชุณู…ูŠุฉ ู…ู„ู ุงู„ุตูˆุฑุฉ "ุจุฑูŠููŠูƒ.jpeg."
Make sure to write the terrorist's name in the caption, make sure to name the picture file "Breivik.jpeg."
ุฏุนูˆู†ุง ู†ุนู„ู‘ู… ุบูˆุบู„ ุฃู† ู‡ุฐุง ู‡ูˆ ูˆุฌู‡ ุงู„ุฅุฑู‡ุงุจูŠ."
Let's teach Google that that's the face of the terrorist."
ูˆ ู‚ุฏ ู†ุฌุญุช ุงู„ุฎุทุฉ.
And it worked.
ุจุนุฏ ุนุงู…ูŠู† ู…ู† ุงู„ุญู…ู„ุฉ ุถุฏ ู…ูŠุดูŠู„ ุฃูˆุจุงู…ุงุŒ ูƒุงู†ุช ุญู…ู„ุฉ ุงู„ุชุดูˆูŠู‡ ุถุฏ ุฃู†ุฏุฑุด ุจูŠู‡ุฑูŠู†ุบ ุจุฑูŠููŠูƒ ู‚ุฏ ู†ุฌุญุช.
Two years after that campaign against Michelle Obama, this manipulation campaign against Anders Behring Breivik worked.
ุฅู† ูƒู†ุช ุชุจุญุซ ุนู†ู‡ ููŠ ุตูˆุฑ ุบูˆุบู„ ุจุนุฏ ุฃุณุงุจูŠุน ู…ู† ุญุฏุซ 22 ูŠูˆู„ูŠูˆ ููŠ ุงู„ุณูˆูŠุฏุŒ ูุณุชุฌุฏ ุตูˆุฑู‹ุง ู„ูุถู„ุงุช ูƒู„ุจ ู‚ุฏ ุงุนุชู„ุช ู†ุชุงุฆุฌ ุงู„ุจุญุซุŒ ูƒุงุญุชุฌุงุฌู ุจุณูŠุท.
If you picture-Googled for him weeks after the July 22 events from Sweden, you'd see that picture of dog poop high up in the search results, as a little protest.
ุจุดูƒู„ู ุบุฑูŠุจุŒ ู„ู… ูŠุชุฏุฎู„ ุบูˆุบู„ ู‡ุฐู‡ ุงู„ู…ุฑู‘ุฉ.
Strangely enough, Google didn't intervene this time.
ู„ู… ูŠุชุฏุฎู„ูˆุง ูˆ ูŠุญุฐููˆุง ูŠุฏูˆูŠู‹ุง ู†ุชุงุฆุฌ ุงู„ุจุญุซ ุงู„ุนู„ูŠุง ุชู„ูƒ.
They did not step in and manually clean those search results up.
ู„ุฐุงุŒ ุณุคุงู„ ุงู„ู…ู„ูŠูˆู† ุฏูˆู„ุงุฑุŒ ู‡ู„ ู‡ู†ุงูƒ ุฃูŠ ูุฑู‚ู ุจูŠู† ู‡ุฐูŠู† ุงู„ุญุฏุซูŠู† ู‡ู†ุงุŸ
So the million-dollar question, is there anything different between these two happenings here?
ู‡ู„ ู‡ู†ุงูƒ ุฃูŠ ุดูŠุกู ู…ุฎุชู„ู ุจูŠู† ู…ุง ุญุตู„ ู…ุน ู…ูŠุดูŠู„ ุฃูˆุจุงู…ุง ูˆ ู…ุง ุญุฏุซ ู…ุน ุฃู†ุฏุฑุด ุจู‡ุฑูŠู†ุบ ุจุฑูŠููŠูƒุŸ
Is there anything different between what happened to Michelle Obama and what happened to Anders Behring Breivik?
ุจุงู„ุทุจุน ู„ุง.
Of course not.
ุฅู†ู‡ ู†ูุณ ุงู„ุดูŠุก ุชู…ุงู…ู‹ุงุŒ ูˆ ู…ุน ุฐู„ูƒ ุชุฏุฎู„ ุบูˆุบู„ ููŠ ู‚ุถูŠุฉู ูˆ ู„ู… ูŠุชุฏุฎู„ ููŠ ุงู„ุฃุฎุฑู‰ .
It's the exact same thing, yet Google intervened in one case and not in the other.
ู„ู…ุงุฐุงุŸ
Why?
ู„ุฃู† ู…ูŠุดูŠู„ ุฃูˆุจุงู…ุง ุดุฎุตูŠุฉูŒ ู…ุฑู…ูˆู‚ุฉุŒ ู„ู‡ุฐุง ุงู„ุณุจุจุŒ ูˆ ุฃู†ุฏุฑุด ุจู‡ุฑูŠู†ุบ ุจุฑูŠููŠูƒ ุดุฎุตูŒ ุฏู†ูŠุก.
Because Michelle Obama is an honorable person, that's why, and Anders Behring Breivik is a despicable person.
ุฅุฐู‹ุง ู…ุง ุงู„ุฐูŠ ูŠุญุตู„ ู‡ู†ุงุŸ
See what happens there?
ุชู‚ูŠูŠู… ุดุฎุตู ู…ุง ูŠุคุฎุฐ ุจุนูŠู† ุงู„ุงุนุชุจุงุฑ ูˆ ู‡ู†ุงูƒ ู„ุงุนุจูŒ ู‚ูˆูŠ ููŠ ุงู„ุนุงู„ู… ู…ุน ุตู„ุงุญูŠุฉ ุงู„ู‚ูˆู„ ู„ุชุญุฏูŠุฏ ู…ู† ูŠูƒูˆู†.
An evaluation of a person takes place and there's only one power-player in the world with the authority to say who's who.
"ุฃู†ุช ุชุนุฌุจู†ุงุŒ ุฃู†ุช ู„ุง ุชุนุฌุจู†ุง.
"We like you, we dislike you.
ู†ุญู† ู†ุซู‚ ุจูƒุŒ ู†ุญู† ู„ุง ู†ุซู‚ ุจูƒ.
We believe in you, we don't believe in you.
ุฃู†ุช ุนู„ู‰ ุญู‚ุŒ ู„ุณุช ุนู„ู‰ ุญู‚. ุฃู†ุช ุญู‚ูŠู‚ูŠุŒ ุฃู†ุช ู…ุฒูŠู.
You're right, you're wrong. You're true, you're false.
ุฃู†ุช ุฃูˆุจุงู…ุงุŒูˆ ุฃู†ุช ุจุฑูŠููŠูƒ."
You're Obama, and you're Breivik."
ู‡ุฐู‡ ู‡ูŠ ุงู„ู‚ูˆุฉ ุจุนูŠู†ู‡ุง.
That's power if I ever saw it.
ู„ุฐุง ุฃุทู„ุจ ู…ู†ูƒู… ุฃู† ุชุชุฐูƒุฑูˆุง ุฃู† ูˆุฑุงุก ูƒู„ ุฎูˆุงุฑุฒู…ูŠุฉ ุฏุงุฆู…ู‹ุง ู‡ู†ุงูƒ ุดุฎุตูŒุŒ ุดุฎุตูŒ ู…ุนุฏู‘ูŒ ุจู…ุนุชู‚ุฏุงุชู ุดุฎุตูŠุฉู ุญูŠุซ ู„ุง ูŠู…ูƒู† ู„ุฃูŠ ุดูŠูุฑุฉ ุฃู† ุชู‚ุถูŠ ุนู„ูŠู‡ุง ุชู…ุงู…ู‹ุง.
So I'm asking you to remember that behind every algorithm is always a person, a person with a set of personal beliefs that no code can ever completely eradicate.
ูˆ ุชูˆุฌู‘ูŽู‡ ุฑุณุงู„ุชูŠ ู„ูŠุณ ูู‚ุท ุฅู„ู‰ ุบูˆุบู„ุŒ ุจู„ ุฅู„ู‰ ูƒู„ ุงู„ู…ุคู…ู†ูŠู† ุจู‚ุฏุฑุฉ ุงู„ุดูŠูุฑุงุช ุญูˆู„ ุงู„ุนุงู„ู….
And my message goes out not only to Google, but to all believers in the faith of code around the world.
ุนู„ูŠูƒ ุชุญุฏูŠุฏ ุงู„ุงู†ุญูŠุงุฒ ุงู„ุดุฎุตูŠ ุงู„ุฎุงุต ุจูƒ.
You need to identify your own personal bias.
ุนู„ูŠูƒ ุฃู† ุชูู‡ู… ุฃู†ูƒ ุจุดุฑ ูˆุชุญู…ู„ ุงู„ู…ุณุคูˆู„ูŠุฉ ูˆูู‚ู‹ุง ู„ุฐู„ูƒ.
You need to understand that you are human and take responsibility accordingly.
ูˆ ุฃู‚ูˆู„ ู‡ุฐุง ู„ุฃุชูŠ ุฃุนุชู‚ุฏ ุงู†ู†ุง ู‚ุฏ ูˆุตู„ู†ุง ุฅู„ู‰ ู†ู‚ุทุฉ ููŠ ูˆู‚ุชู†ุง ูˆู‡ูŠ ุฃู†ู‡ ุฃุตุจุญ ู…ู† ุงู„ุถุฑูˆุฑูŠ ู„ู„ุบุงูŠุฉ ุฃู† ู†ุฑุจุท ู‡ุฐูŠู† ุงู„ุญุจู„ูŠู† ุณูˆูŠู‹ุง ู…ุฑุฉ ุฃุฎุฑู‰ุŒ ุจุดูƒู„ู ู…ุญูƒู…: ูˆู‡ู…ุง ุงู„ุฅู†ุณุงู†ูŠุฉ ูˆ ุงู„ุชูƒู†ูˆู„ูˆุฌูŠุง.
And I say this because I believe we've reached a point in time when it's absolutely imperative that we tie those bonds together again, tighter: the humanities and the technology.
ุจุดูƒู„ู ู…ุญูƒู…ู ุฃูƒุซุฑ ู…ู† ุฃูŠ ูˆู‚ุช.
Tighter than ever.
ูˆุŒ ุฅู† ูƒุงู† ู‡ู†ุงูƒ ุฃูŠ ุดูŠุกู ุขุฎุฑุŒ ู„ูŠุฐูƒุฑู†ุง ุฃู† ู‡ุฐู‡ ุงู„ููƒุฑุฉ ุงู„ุฑุงุฆุนุฉ ูˆ ุงู„ู…ุบุฑูŠุฉ ุญูˆู„ ู†ุชุงุฆุฌ ุงู„ุจุญุซุŒ ุงู„ู†ุธูŠูุฉ ูˆ ุงู„ุบูŠุฑ ู…ู†ุญุงุฒุฉ ูู‡ูˆ ุฃู† ุชุธู„ ุฃุณุทูˆุฑุฉ.
And, if nothing else, to remind us that that wonderfully seductive idea of the unbiased, clean search result is, and is likely to remain, a myth.
ุดูƒุฑู‹ุง ู„ูˆู‚ุชูƒู…
Thank you for your time.
ุฌูŠู†ูŠ: ุนู†ุฏู…ุง ุฃุฎุจุฑุช ูˆุงู„ุฏุงูŠ ุฃู†ู†ูŠ ุดุงุฐุฉุŒ ุฃูˆู„ ุดูŠุก ู‚ุงู„ุงู‡ ู‡ูˆุŒ "ุณู†ุนูŠุฏูƒ ุฅู„ู‰ ุชุงูŠูˆุงู†"
Jenni Chang: When I told my parents I was gay, the first thing they said to me was, "We're bringing you back to Taiwan."
ุจุงู„ู†ุณุจุฉ ู„ู‡ุงุŒ ูŠุนุชุจุฑ ุชูˆุฌู‡ูŠ ุงู„ุฌู†ุณูŠ ุฎุทุฃ ุฃู…ุฑูŠูƒุง.
In their minds, my sexual orientation was America's fault.
ุฃูุณุฏู†ูŠ ุงู„ุบุฑุจ ุจุฃููƒุงุฑู‡ ุงู„ู…ู†ุญุฑูุฉุŒ ูˆู„ูˆู„ุง ู…ุบุงุฏุฑุฉ ุนุงุฆู„ุชูŠ ู„ุชุงูŠูˆุงู†ุŒ ู„ู…ุง ุญุตู„ ู‡ุฐุง ู„ุงุจู†ุชู‡ู…ุง ุงู„ูˆุญูŠุฏุฉ.
The West had corrupted me with divergent ideas, and if only my parents had never left Taiwan, this would not have happened to their only daughter.
ููŠ ุญู‚ูŠู‚ุฉ ุงู„ุฃู…ุฑุŒ ุชุณุงุฆู„ุช ุฅู† ูƒุงู†ูˆุง ู…ุญู‚ูŠู† ููŠ ุฐู„ูƒ.
In truth, I wondered if they were right.
ูŠูˆุฌุฏ ุจุงู„ุชุฃูƒูŠุฏ ุงู„ุนุฏูŠุฏ ู…ู† ุงู„ู…ุซู„ูŠูŠู† ููŠ ุขุณูŠุงุŒ ู…ุซู„ู…ุง ูŠูˆุฌุฏ ุงู„ุนุฏูŠุฏ ู…ู†ู‡ู… ููŠ ูƒู„ ุฌุฒุก ู…ู† ุงู„ุนุงู„ู….
Of course, there are gay people in Asia, just as there are gay people in every part of the world.
ูˆู„ูƒู† ู‡ู„ ุชุนุชุจุฑ ููƒุฑุฉ ุงู„ุนูŠุด ุนู„ู‰ ุงู„ู…ู„ุฆ ุŒ ูˆุชุนู„ู† ู„ู„ู†ุงุณ ู‡ุฐุง: "ุฃู†ุง ู…ุซู„ูŠ ูˆู‡ุฐู‡ ุฒูˆุฌุชูŠ ูˆู†ูุชุฎุฑ ุจุนูŠุดู†ุง ู…ุนุง." ู…ู† ุฐู„ูƒ ุงู„ู†ูˆุน ู…ู† ุงู„ุฃููƒุงุฑ ุงู„ุบุฑุจูŠุฉุŸ
But is the idea of living an "out" life, in the "I'm gay, this is my spouse, and we're proud of our lives together" kind of way just a Western idea?
ุฅุฐุง ู†ุดุฃุช ููŠ ุชุงูŠูˆุงู† ุฃูˆ ุฃูŠ ู…ูƒุงู† ุขุฎุฑ ุฎุงุฑุฌ ุงู„ุบุฑุจุŒ ู‡ู„ ูƒู†ุช ุณุฃุฌุฏ ู†ู…ุงุฐุฌ ู…ู† ุฃุดุฎุงุต ู…ุซู„ูŠูŠู† ุณุนุฏุงุก ูˆูŠุนูŠุดูˆู† ุญูŠุงุฉ ู…ุฒุฏู‡ุฑุฉุŸ
If I had grown up in Taiwan, or any place outside of the West, would I have found models of happy, thriving LGBT people?
ู„ูŠุฒุง: ูƒุงู†ุช ู„ุฏูŠ ู†ูุณ ุงู„ู…ูุงู‡ูŠู….
Lisa Dazols: I had similar notions.
ูƒุฃุฎุตุงุฆูŠุฉ ุฅุฌุชู…ุงุนูŠุฉ ู„ู„ู…ุตุงุจูŠู† ุจุงู„ุฅูŠุฏุฒ ููŠ ุณุงู† ูุฑุงู†ุณูŠุณูƒูˆุŒ ู‚ุงุจู„ุช ุงู„ุนุฏูŠุฏ ู…ู† ุงู„ู…ู‡ุงุฌุฑูŠู† ุงู„ู…ุซู„ูŠูŠู†.
As an HIV social worker in San Francisco, I had met many gay immigrants.
ุฃุฎุจุฑูˆู†ูŠ ู‚ุตุตู‡ู… ู…ู† ุงู„ุงุถุทู‡ุงุฏ ุงู„ุฐูŠ ุชุนุฑุถูˆุง ุฅู„ูŠู‡ ููŠ ู…ุณู‚ุท ุฑุฃุณู‡ู…ุŒ ูู‚ุท ู„ูƒูˆู†ู‡ู… ู…ุซู„ูŠูŠูŽ ุงู„ุฌู†ุณุŒ ูˆุงู„ุณุจุจ ู…ู† ู„ุฌูˆุฆู‡ู… ุฅู„ูŠ ุงู„ูˆู„ุงูŠุงุช ุงู„ู…ุชุญุฏุฉ ุงู„ุฃู…ุฑูŠูƒูŠุฉ.
They told me their stories of persecution in their home countries, just for being gay, and the reasons why they escaped to the US.
ุฑุฃูŠุช ุงู„ุนู„ุงู…ุงุช ุงู„ุชูŠ ุฎู„ูู‡ุง ุงู„ุถุฑุจ ุงู„ู…ุจุฑุญ.
I saw how this had beaten them down.
ุจุนุฏ 10 ุณู†ูˆุงุช ู…ู† ู…ู…ุงุฑุณุชูŠ ู„ู‡ุฐุง ุงู„ุนู…ู„ุŒ ุงู‚ุชู†ุนุช ุฃู†ู†ูŠ ุจุญุงุฌุฉ ู„ู‚ุตุต ุฃูุถู„.
After 10 years of doing this kind of work, I needed better stories for myself.
ุฃุนุฑู ุฃู† ุงู„ุนุงู„ู… ุจุนูŠุฏ ุนู† ุงู„ูƒู…ุงู„ุŒ ู„ูƒู† ุจุงู„ุชุฃูƒูŠุฏ ู„ูŠุณุช ูƒู„ ู‚ุตุต ุงู„ุดูˆุงุฐ ู…ุฃุณุงูˆูŠุฉู‹.
I knew the world was far from perfect, but surely not every gay story was tragic.
ุฌูŠู†ูŠ: ูƒุฒูˆุฌูŠู†ุŒ ูƒู„ุงู†ุง ูƒุงู† ููŠ ุญุงุฌุฉ ู„ุฅูŠุฌุงุฏ ู‚ุตุต ุชุจุนุซ ููŠู†ุง ุงู„ุฃู…ู„.
JC: So as a couple, we both had a need to find stories of hope.
ู„ุฐู„ูƒุŒ ู‚ู…ู†ุง ุจุงู„ุชุฎุทูŠุท ู„ู„ุณูุฑ ุญูˆู„ ุงู„ุนุงู„ู… ูˆุงู„ุจุญุซ ุนู† ุฃุดุฎุงุต ุฃุทู„ู‚ู†ุง ุนู„ูŠู‡ู… ุงุณู… "ุงู„ู…ุซู„ูŠูŠู† ุงู„ุฎุงุฑู‚ูŠู†"
So we set off on a mission to travel the world and look for the people we finally termed as the "Supergays."
ุณูŠูƒูˆู† ู‡ุคู„ุงุก ู…ู† ุงู„ูุฆุฉ ุงู„ุชูŠ ู‚ุงู…ุช ุจุดุฆู ุฅุณุชุซู†ุงุฆูŠ ู„ู„ุนุงู„ู….
These would be the LGBT individuals who were doing something extraordinary in the world.
ุณูŠูƒูˆู† ู…ู† ุงู„ุฐูŠู† ูŠุชุญู„ูˆู† ุจุงู„ุดุฌุงุนุฉ ูˆุงู„ู…ุฑูˆู†ุฉุŒ ูˆุงู„ุฃู‡ู… ู…ู† ุฐู„ูƒุŒ ูุฎูˆุฑูŠู† ุจู…ุง ู‡ู… ุนู„ูŠู‡.
They would be courageous, resilient, and most of all, proud of who they were.
ูŠุนุชุจุฑูˆู† ู…ุซู„ูŠ ุงู„ุฃุนู„ู‰ ูˆู…ุง ุฃุทู…ุญ ุฃู† ุฃูƒูˆู† ุนู„ูŠู‡.
They would be the kind of person that I aspire to be.
ูƒุงู†ุช ุฎุทุชู†ุง ุฃู† ู†ู†ุดุฑ ู‚ุตุตู‡ู… ู„ู„ุนุงู„ู… ู…ู† ุฎู„ุงู„ ููŠู„ู… ู†ู‚ูˆู… ุจุชุตูˆูŠุฑู‡.
Our plan was to share their stories to the world through film.