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ุนู†ุฏู…ุง ู†ููƒุฑ ููŠ ูู† ุงู„ุชุตูˆูŠุฑ ุงู„ู„ูˆุญูŠุŒ ู†ู…ูŠู„ ู„ู…ุซู„ ู‡ูƒุฐุง ุฃุดูŠุงุก.
When you think about portraiture, you tend to think about stuff like this.
ุงู„ุดุงุจ ุนู„ู‰ ุงู„ูŠุณุงุฑ ูŠุฏุนู‰ ุฌูŠู„ุจุฑุช ุณุชูŠูˆุงุฑุช.
The guy on the left is named Gilbert Stuart.
ู‡ูˆ ุฃุญุฏ ุฃูˆุงุฆู„ ุฑุณุงู…ูŠ ุงู„ู„ูˆุญุงุช ููŠ ุงู„ูˆู„ุงูŠุงุช ุงู„ู…ุชุญุฏุฉ.
He's sort of the first real portraitist of the United States.
ูˆ ููŠ ุงู„ูŠู…ูŠู† ุงู„ู„ูˆุญุฉ ุงู„ุชูŠ ุฑุณู…ู‡ุง ู„ุฌูˆุฑุฌ ูˆุงุดู†ุทูˆู† ู…ู†ุฐ ุนุงู… 1796.
And on the right is his portrait of George Washington from 1796.
ู‡ุฐุง ู…ุง ูŠุฏุนู‰ ู„ูˆุญุฉ ู„ุงู†ุฏุณ ุฏูˆู†.
This is the so-called Lansdowne portrait.
ูˆุงุฐุง ู†ุธุฑุชู… ุงู„ู‰ ู‡ุฐู‡ ุงู„ู„ูˆุญุฉุŒ ู‡ู†ุงูƒ ุงู„ูƒุซูŠุฑ ู…ู† ุงู„ุฑู…ุฒูŠุฉุŒ ุฃู„ูŠุณ ูƒุฐู„ูƒุŸ
And if you look at this painting, there's a lot of symbolism, right?
ู„ุฏูŠู†ุง ู‚ูˆุณ ู‚ุฒุญ ู…ู† ุงู„ู†ุงูุฐุฉ. ูˆ ู„ุฏูŠู†ุง ุงู„ุณูŠู.
We've got a rainbow out the window. We've got a sword.
ูˆ ู„ุฏูŠู†ุง ุงู„ุฑูŠุดุฉ ุนู„ู‰ ุงู„ู…ูƒุชุจ.
We've got a quill on the desk.
ุชู‡ุฏู ูƒู„ ู‡ุฐู‡ ุงู„ุฃุดูŠุงุก ู„ุฅุณุชุญุถุงุฑ ุฌูˆุฑุฌ ูˆุงุดู†ุทู† ูƒุฃุจ ู„ู‡ุฐู‡ ุงู„ุฃู…ุฉ.
All of these things are meant to evoke George Washington as the father of the nation.
ูˆู‡ุฐู‡ ู„ูˆุญุชูŠ ู„ุฌูˆุฑุฌ ูˆุงุดู†ุทู†.
This is my portrait of George Washington.
ูˆ ู‡ุฐุง ู…ุฎุทุท ู†ุธุฑูŠุŒ ูู‚ุท ุงุณุชุจุฏู„ู†ุง ุงู„ุฃุญุฑู ุจุงู„ูƒู„ู…ุงุช.
And this is an eye chart, only instead of letters, they're words.
ูˆ ุงู„ูƒู„ู…ุงุช ู‡ูŠ 66 ูƒู„ู…ุฉ ููŠ ุฎุทุงุจุงุช ุงู„ุงุชุญุงุฏ ู„ุฌูˆุฑุฌ ูˆุงุดู†ุทู† ุจุดุฃู† ุงู„ุฏูˆู„ุฉ ูˆ ุงู„ุชูŠ ุงุณุชุฎุฏู…ู‡ุง ุฃูƒุซุฑ ู…ู† ุฃูŠ ุฑุฆูŠุณ ุขุฎุฑ.
And what the words are is the 66 words in George Washington's State of the Union addresses that he uses more than any other president.
ู„ุฐู„ูƒ "ุงู„ุณุงุฏุฉ" ู„ู‡ุง ุฑู…ุฒูŠุชู‡ุง ุงู„ุฎุงุตุฉ ูˆ ุจู„ุงุบุชู‡ุง ุงู„ุฎุงุตุฉ.
So "gentlemen" has its own symbolism and its own rhetoric.
ูˆู‡ุฐุง ุญู‚ุงูŽ ุฐูˆ ู…ุบุฒู‰ ุฅุณุชุฎุฏุงู…ู‡ ู„ู‡ุฐู‡ ุงู„ูƒู„ู…ุฉ ุฃูƒุซุฑ ู…ู† ุบูŠุฑู‡ุง.
And it's really kind of significant that that's the word he used the most.
ูˆู‡ุฐุง ุงู„ู…ุฎุทุท ุงู„ู†ุธุฑูŠ ู„ุฌูˆุฑุฌ ุจูˆุด ุงู„ุซุงู†ูŠ: ุงู„ุฐูŠ ูƒุงู† ุฑุฆูŠุณุง ุนู†ุฏู…ุง ู‚ุฏู…ุช ู‡ุฐู‡ ุงู„ุฌุฒุก.
This is the eye chart for George W. Bush, who was president when I made this piece.
ูˆ ูƒูŠู ุชุญูˆู„ู†ุงุŒ ู…ู† " ุงู„ุณุงุฏุฉ " ุฅู„ู‰ " ุงู„ุฑุนุจ " ููŠ 43 ุฎุทูˆุฉ ุจุณูŠุทุฉุŒ ูŠุฎุจุฑู†ุง ุฃูƒุซุฑ ุนู† ุงู„ุชุงุฑูŠุฎ ุงู„ุฃู…ุฑูŠูƒูŠุŒ ูˆ ูŠุนุทูŠู†ุง ู†ุธุฑุฉ ู…ุฎุชู„ูุฉ ุฃูƒุซุฑ ู…ู† ู…ุฌุฑุฏ ุงู„ู†ุธุฑ ุจุณู„ุณู„ุฉ ู…ู† ุงู„ุฑุณูˆู…ุงุช.
And how you get there, from "gentlemen" to "terror" in 43 easy steps, tells us a lot about American history, and gives you a different insight than you would have looking at a series of paintings.
ู‡ุฐู‡ ุงู„ู‚ุทุน ุชุนุทูŠู†ุง ุฏุฑุณุงูŽ ููŠ ุชุงุฑูŠุฎ ุงู„ูˆู„ุงูŠุงุช ุงู„ู…ุชุญุฏุฉ ู…ู† ุฎู„ุงู„ ุงู„ุฎุทุงุจุงุช ุงู„ุณูŠุงุณูŠุฉ ู„ู‚ุงุฏุชู‡ุง.
These pieces provide a history lesson of the United States through the political rhetoric of its leaders.
ุฑูˆู†ุงู„ุฏ ุฑูŠุบุงู† ุฃู…ุถู‰ ุงู„ูƒุซูŠุฑ ู…ู† ุงู„ูˆู‚ุช ูŠุชุญุฏุซ ุนู† ุงู„ุนุฌุฒ.
Ronald Reagan spent a lot of time talking about deficits.
ุจูŠู„ ูƒู„ูŠู†ุชูˆู† ุฃู…ุถู‰ ุงู„ูƒุซูŠุฑู…ู† ุงู„ูˆู‚ุช ูŠุชุญุฏุซ ุนู† ุงู„ู‚ุฑู† ุงู„ุฐูŠ ู„ู† ูŠุณุชู…ุฑ ุฑุฆูŠุณุงูŽ ููŠู‡ุŒ ู„ูƒู† ุฑุจู…ุง ุฒูˆุฌุชู‡ ุณุชุตุจุญ ุฑุฆูŠุณุฉ.
Bill Clinton spent a lot of time talking about the century in which he would no longer be president, but maybe his wife would be.
ู„ูŠู†ุฏูˆู† ุฌูˆู†ุณูˆู† ูƒุงู† ุงู„ุฑุฆูŠุณ ุงู„ุฃูˆู„ ูŠู„ู‚ูŠ ุฎุทุงุจ ุญุงู„ ุงู„ุฏูˆู„ุฉ ููŠ ูˆู‚ุช ุฐุฑูˆุฉ ุงู„ู…ุดุงู‡ุฏุฉ ุงู„ุชู„ูุฒูŠูˆู†ูŠุฉ; ุจุฏุฃ ูƒู„ ู…ู‚ุทุน ุจุฎุทุงุจู‡ ุจูƒู„ู…ุฉ " ุงู„ู„ูŠู„ุฉ "
Lyndon Johnson was the first President to give his State of the Union addresses on prime-time television; he began every paragraph with the word "tonight."
ูˆ ุฑูŠุชุดุงุฑุฏ ู†ูŠูƒุณูˆู† ุŒุฃูˆ ุจุดูƒู„ ุฃุฏู‚ุŒ ูƒุงุชุจ ุฎุทุงุจุงุชู‡ุŒ ุดุงุจ ูŠุฏุนู‰ ูˆูŠู„ูŠุงู… ุณุงููŠุฑุŒ ุฃู…ุถู‰ ุงู„ูƒุซูŠุฑ ู…ู† ุงู„ูˆู‚ุช ุจุงู„ุชููƒูŠุฑ ููŠ ุงู„ู„ุบุฉ ูˆ ุงู„ุชุฃูƒุฏ ุฃู† ุฑุฆูŠุณู‡ ุชูู†ู† ููŠ ุฎุทุงุจ ุงู„ุตุฏู‚
And Richard Nixon, or more accurately, his speechwriter, a guy named William Safire, spent a lot of time thinking about language and making sure that his boss portrayed a rhetoric of honesty.
ูŠุธู‡ุฑ ู‡ุฐุง ุงู„ู…ุดุฑูˆุน ุนู„ู‰ ุดูƒู„ ุณู„ุณู„ุฉ ู…ู† ุงู„ู…ู†ุญูˆุชุงุช ุงู„ู…ุชุฌุงู†ุณุฉ.
This project is shown as a series of monolithic sculptures.
ุฅู†ู‡ุง ุณู„ุณู„ุฉ ุฎุงุฑุฌูŠุฉ ู…ู† ุงู„ุตู†ุงุฏูŠู‚ ุงู„ุฎููŠูุฉ.
It's an outdoor series of light boxes.
ูˆ ู…ู† ุงู„ู…ู‡ู… ู…ู„ุงุญุธุฉ ุฃู†ู‡ู… ุจู†ูุณ ุงู„ู†ุทุงู‚ุŒ ู„ุฐู„ูƒ ุฅุฐุง ูˆู‚ูุช 20 ู‚ุฏู…ุงูŽ ู„ู„ุฎู„ู ูˆ ู‚ุฑุฃุช ู…ุง ุจูŠู† ู‡ุฐู‡ ุงู„ุฎุทูˆุท ุงู„ุณูˆุฏุงุกุŒ ู„ุฏูŠูƒ 20/20 ุฑุคูŠุฉ ู…ุฎุชู„ูุฉ.
And it's important to note that they're to scale, so if you stand 20 feet back and you can read between those two black lines, you have 20/20 vision.
ู‡ุฐู‡ ู„ูˆุญุฉ ูู†ูŠุฉ ูˆ ูŠูˆุฌุฏ ุงู„ูƒุซูŠุฑ ู…ู† ู‡ุฐุง.
This is a portrait. And there's a lot of these.
ูˆ ูŠูˆุฌุฏ ุงู„ูƒุซูŠุฑ ู…ู† ุงู„ุทุฑู‚ ู„ุนู…ู„ ู‡ุฐุง ุงู„ุดูŠุก ู…ู† ุฎู„ุงู„ ุงู„ุจูŠุงู†ุงุช ูˆ ุงู„ู…ุนู„ูˆู…ุงุช.
There's a lot of ways to do this with data.
ูˆุจุฏุฃุช ุฃุจุญุซ ุนู† ูˆุณูŠู„ุฉ ู„ู„ุชููƒูŠุฑ ุนู† ูƒูŠููŠุฉ ุงู„ู‚ูŠุงู… ุจุดูƒู„ ุฃูƒุซุฑ ุฏูŠู…ู‚ุฑุงุทูŠุฉ ู…ู† ุงู„ู„ูˆุญุงุช ุงู„ูู†ูŠุฉุŒ ุดูŠุก ุฃูƒุซุฑ ุญูˆู„ ุจู„ุฏูŠุŒ ูˆุนู† ุงู„ุฃู…ูˆุฑ ุงู„ุชูŠ ุชุญุฏุซ ููŠู‡ุง.
I started looking for a way to think about how I can do a more democratic form of portraiture, something that's more about my country and how it works.
ูƒู„ 10 ุณู†ูˆุงุชุŒ ู†ู‚ูˆู… ุจุฅุฌุฑุงุก ุชุนุฏุงุฏ ุณูƒุงู† ููŠ ุงู„ูˆู„ุงูŠุงุช ุงู„ู…ุชุญุฏุฉ.
Every 10 years, we make a census in the United States.
ู†ู‚ูˆู… ุจุนุฏ ุงู„ู†ุงุณ ุญุฑููŠุงูŽุŒ ู„ู…ุนุฑูุฉ ู…ู† ุงู„ุฐูŠ ูŠุนูŠุด ูˆ ุฃูŠู†ุŒ ุฃูŠ ู†ูˆุน ู…ู† ุงู„ูˆุธุงุฆู ู„ุฏูŠู†ุงุŒ ุงู„ู„ุบุงุช ุงู„ุชูŠ ู†ุชุญุฏุซ ุจู‡ุง ููŠ ุจู„ุฏู†ุง.
We literally count people, find out who lives where, what kind of jobs we've got, the language we speak at home.
ูˆ ู‡ุฐุง ุดูŠุก ู…ู‡ู… ู„ู„ุบุงูŠุฉ.
And this is important stuff -- really important stuff.
ูˆ ู„ูƒู†ู‡ ู„ุง ูŠุนุทูŠู†ุง ููƒุฑุฉ ูƒุงููŠุฉ ุนู† ุฃู†ูุณู†ุง.
But it doesn't really tell us who we are.
ูˆู„ุง ูŠุฎุจุฑู†ุง ุนู† ุฃุญู„ุงู…ู†ุง ูˆ ุชุทู„ุนุงุชู†ุง.
It doesn't tell us about our dreams and our aspirations.
ู„ุฐู„ูƒ ููŠ ุนุงู… 2010 ู‚ุฑุฑุช ุฃู† ุฃู‚ูˆู… ุจุชุนุฏุงุฏูŠ ุงู„ุฎุงุต.
And so in 2010, I decided to make my own census.
ูˆ ุจุฏุฃุช ุจุงู„ุจุญุซ ุนู† ุฌุฒุก ู…ู† ุงู„ุจูŠุงู†ุงุช ุชุญุชูˆูŠ ุงู„ุนุฏูŠุฏ ู…ู† ุงู„ุชูุงุตูŠู„ ูƒุชุจู‡ุง ุงู„ุฃู…ูŠุฑูƒูŠูŠู† ุงู„ุนุงุฏูŠูŠู†.
And I started looking for a corpus of data that had a lot of descriptions written by ordinary Americans.
ูˆุงุชุถุญ ู„ูŠ ุฃู† ู‡ู†ุงูƒ ุจูŠุงู†ุงุช ุฅุญุตุงุฆูŠุฉ ุฌุงู‡ุฒุฉ ูˆ ู…ู‹ุนุฏุฉ ูู‚ุท ู„ูŠุชู… ุฃุฎุฐู‡ุง.
And it turns out that there is such a corpus of data that's just sitting there for the taking.
ุฅู†ู‡ุง ู…ูˆุงู‚ุน ุงู„ุชุนุงุฑู ุงู„ุฅู„ูƒุชุฑูˆู†ูŠุฉ.
It's called online dating.
ู„ุฐู„ูƒ ููŠ ุนุงู… 2010 ุŒ ุฃู†ุถู…ู…ุช ุงู„ู‰ 21 ู…ูˆู‚ุน ุฎุฏู…ุงุช ุชุนุงุฑู ู…ุฎุชู„ูุŒ ูƒุฑุฌู„ ุดุงุฐ ุฌู†ุณูŠุงูŽ ุŒ ุฑุฌู„ ุณูˆูŠ ุฅู…ุฑุฃุฉ ุดุงุฐุฉ ูˆ ุฅู…ุฑุฃุฉ ุณูˆูŠุฉุŒ ููŠ ูƒู„ ุนู†ูˆุงู† ุจุฑูŠุฏูŠ ููŠ ุฃู…ุฑูŠูƒุง ูˆ ุญู…ู„ุช ุญูˆุงู„ูŠ 19 ู…ู„ูŠูˆู† ู…ู„ู ุชุนุงุฑู ุดุฎุตูŠ ุนู† ุญูˆุงู„ูŠ 20 ุจุงู„ู…ุงุฆุฉ ู…ู† ุงู„ุณูƒุงู† ุงู„ุจุงู„ุบูŠู† ู…ู† ุงู„ูˆู„ุงูŠุงุช ุงู„ู…ุชุญุฏุฉ.
So in 2010, I joined 21 different online dating services, as a gay man, a straight man, a gay woman and a straight woman, in every zip code in America and downloaded about 19 million people's dating profiles -- about 20 percent of the adult population of the United States.
ุจุงู„ู†ุณุจุฉ ู„ูŠ ู„ุฏูŠ ู…ุฑุถ ุงู„ูˆุณูˆุงุณ ุงู„ู‚ู‡ุฑูŠ.
I have obsessive-compulsive disorder.
ู‡ุฐุง ุณูŠุตุจุญ ู…ุฒุนุฌุง ุจุดูƒู„ ูˆุงุถุญ. ูู‚ุท ุณุงูŠุฑูˆู†ูŠ.
This is going to become really freaking obvious. Just go with me.
ู‚ู…ุช ุจูุฑุฒ ูƒู„ ู‡ุฐู‡ ุงู„ุจูŠุงู†ุงุช ุจุงู„ุนู†ูˆุงู† ุงู„ุจุฑูŠุฏูŠ.
So what I did was I sorted all this stuff by zip code.
ูˆ ุฏู‚ู‚ุช ุงู„ุจูŠุงู†ุงุช ููŠ ู…ูุญู„ู„ ูƒู„ู…ุฉ.
And I looked at word analysis.
ู‡ุฐู‡ ุจุนุถ ู…ู„ูุงุช ุงู„ุชุนุงุฑู ุงู„ุดุฎุตูŠ ู…ู† ุนุงู… 2010 ูˆ ุงู„ู…ู…ู‘ูŠุฒุฉ ุจูƒู„ู…ุฉ "ูˆุญูŠุฏ"
These are some dating profiles from 2010 with the word "lonely" highlighted.
ุฅุฐุง ู†ุธุฑู†ุง ู„ู‡ุฐู‡ ุงู„ู…ู„ูุงุช ุจุดูƒู„ ุทูˆุจูˆุบุฑุงููŠุŒ ุฅุฐุง ุชุฎูŠู„ู†ุง ุงู„ุฃู„ูˆุงู† ุงู„ุฏุงูƒู†ุฉ ุนู„ู‰ ุงู„ุฃู„ูˆุงู† ุงู„ูุงุชุญุฉ ูŠู…ูƒู†ูƒ ุฃู† ุชุฑู‰ ุฃู† ุฃุจุงู„ุงุชุดูŠุง ู…ูƒุงู† ูˆุญูŠุฏ ุฌุฏุงูŽ.
If you look at these things topographically, if you imagine dark colors to light colors are more use of the word, you can see that Appalachia is a pretty lonely place.
ูŠู…ูƒู†ูƒ ุฑุคูŠุฉ ุฃู† ู†ุจุฑุงุณูƒุง ู„ูŠุณ ุจุงู„ู…ูƒุงู† ุงู„ุจู‡ูŠุฌ.
You can also see that Nebraska ain't that funny.
ู‡ุฐู‡ ุฎุฑูŠุทุฉ ุบุฑูŠุจุฉ ูู…ุง ูŠุธู‡ุฑ ู„ูƒ ู…ู† ุฎู„ุงู„ู‡ุง ุฃู† ุงู„ู†ุณุงุก ููŠ ุฃู„ุงุณูƒุง ุจุญุงุฌุฉ ุฃู† ูŠุฌุชู…ุนูˆุง ู…ุน ุงู„ุฑุฌุงู„ ููŠ ุฌู†ูˆุจ ู†ูŠูˆ ู…ูƒุณูŠูƒูˆุŒ ู„ู‚ุถุงุก ูˆู‚ุช ู…ู…ูŠุฒ.
This is the kinky map, so what this is showing you is that the women in Alaska need to get together with the men in southern New Mexico, and have a good time.
ู„ุฏูŠ ู‡ุฐุง ุนู„ู‰ ู…ุณุชูˆู‰ ู…ููุตู„ ุฌู…ูŠู„ ุฌุฏุงูŽุŒ ู„ุฐู„ูƒ ุจุฅู…ูƒุงู†ูŠ ุฃู† ุฃู‚ูˆู„ ุฃู† ุงู„ุฑุฌุงู„ ููŠ ุงู„ุฌุฒุก ุงู„ุดุฑู‚ูŠ ู…ู† ู„ูˆู†ุบ ุงูŠู„ุงู†ุฏ ุฃูƒุซุฑ ุงุณุชู…ุชุงุนุงูŽ ุฃู† ูŠุชู… ุชูˆุจูŠุฎู‡ู‡ู… ุฃูƒุซุฑ ู…ู† ุงู„ุฑุฌุงู„ ููŠ ุงู„ุฌุฒุก ุงู„ุบุฑุจูŠ ู…ู† ู„ูˆู†ุบ ุขูŠู„ุงู†ุฏ.
And I have this at a pretty granular level, so I can tell you that the men in the eastern half of Long Island are way more interested in being spanked than men in the western half of Long Island.
ู‡ุฐุง ุณูŠูƒูˆู† ู„ุฅุจุนุงุฏูƒู… ู…ู† ู‡ุฐุง ุงู„ู…ุคุชู…ุฑ ูƒู„ู‡.
This will be your one takeaway from this whole conference.
ุณุชุจู‚ู‰ ู‡ุฐู‡ ุงู„ุญู‚ูŠู‚ุฉ ุนุงู„ู‚ุฉ ุจุฃุฐู‡ุงู†ูƒู… ู„ู…ุฏุฉ ุชู‚ุงุฑุจ ุงู„30ุนุงู…ุงูŽ.
You're going to remember that fact for, like, 30 years.
ูˆ ุนู†ุฏู…ุง ู†ุชุญูˆู„ ู…ู† ู‡ุฐุง ุฅู„ู‰ ู…ุณุชูˆู‰ ุฎุฑุงุฆุทูŠุŒ ุจุฅู…ูƒุงู†ูƒ ุฑุณู… ุงู„ุฎุฑุงุฆุท ูˆ ุงู„ู‚ูŠุงู… ุจู†ูุณ ุงู„ุฎุฏุนุฉ ุงู„ุชูŠ ุนู…ู„ุชู‡ุง ุจุงู„ู…ุฎุทุทุงุช ุงู„ู†ุธุฑูŠุฉ.
When you bring this down to a cartographic level, you can make maps and do the same trick I was doing with the eye charts.
ุชุณุชุทูŠุน ุชุบูŠูŠุฑ ุงุณู… ุฃูŠ ู…ุฏูŠู†ุฉ ููŠ ุงู„ูˆู„ุงูŠุงุช ุงู„ู…ุชุญุฏุฉ ุจูƒู„ู…ุงุช ูŠุณุชุนู…ู„ู‡ุง ุงู„ู†ุงุณ ููŠ ุชู„ูƒ ุงู„ู…ุฏูŠู†ุฉ ุฃูƒุซุฑ ู…ู† ุฃูŠ ู…ูƒุงู† ุขุฎุฑ.
You can replace the name of every city in the United States with the word people use more in that city than anywhere else.
ุฅุฐุง ุถุฑุจุช ู…ูˆุนุฏุงู‘ ู…ุน ุฃุญุฏู‡ู… ู…ู† ุณูŠุงุชู„ุŒ ูˆ ู‡ุฐุง ู…ู†ุทู‚ูŠ ู„ู„ุบุงูŠุฉ.
If you've ever dated anyone from Seattle, this makes perfect sense.
ุณุชุฌุฏ "ุฌุฐุงุจ." ุณุชุฌุฏ"ุบุตุฉ."
You've got "pretty." You've got "heartbreak."
ุณุชุฌุฏ "ุนุฑุจุฉ." ุณุชุฌุฏ"ุณูŠุฌุงุฑุฉ."
You've got "gig." You've got "cigarette."
ูŠุนุฒููˆู† ููŠ ูุฑู‚ุฉ ูˆ ูŠุฏุฎู†ูˆู†.
They play in a band and they smoke.
ูˆููŠ ุงู„ุฃุนู„ู‰ุŒุณุชุดุงู‡ุฏูˆู† "ุจุฑูŠุฏ ุฅู„ูƒุชุฑูˆู†ูŠ."
And right above that you can see "email."
ุชู„ูƒ ุฑูŠุฏู…ูˆู†ุฏุŒ ูˆุงุดู†ุทู†ุŒ ูˆ ู‡ูŠ ู…ู‚ุฑ ุดุฑูƒุฉ ู…ุงูŠูƒุฑูˆุณูˆูุช.
That's Redmond, Washington, which is the headquarters of the Microsoft Corporation.
ูŠู…ูƒู€ู‘ู†ูƒ ุชูˆู‚ุน ุจุนุถ ู…ู† ู‡ุฐุง-- ู„ุฐู„ูƒุŒู„ูˆุณ ุฃู†ุฌู„ูˆุณ ู‡ูŠ "ุงู„ุนู…ู„" ูˆุณุงู† ูุฑุงู†ุณูŠุณูƒูˆ "ู…ุซู„ูŠ ุงู„ุฌู†ุณ".
Some of these you can guess -- so, Los Angeles is "acting" and San Francisco is "gay."
ูˆ ุจุนุถู‡ุง ุงู„ุขุฎุฑ ุฃูƒุซุฑ ุชุฑุงุฌูŠุฏูŠุฉ.
Some are a little bit more heartbreaking.
ููŠ ุจุงุชูˆู† ุฑูˆุฌุŒ ูŠุชุญุฏุซูˆู† ุนู† ุฃู† ุชุตุจุญ ู…ุชุนุฑุฌุง; ููŠ ุงู„ู…ุตุจ ููŠ ู†ูŠูˆ ุฃูˆุฑู„ูŠุงู†ุฒุŒ ู„ุง ูŠุฒุงู„ ุงู„ุญุฏูŠุซ ุนู† ุงู„ููŠุถุงู†ุงุช.
In Baton Rouge, they talk about being curvy; downstream in New Orleans, they still talk about the flood.
ุงู„ู†ุงุณ ููŠ ุงู„ุนุงุตู…ุฉ ุงู„ุฃู…ูŠุฑูƒูŠุฉ ุณูŠู‚ูˆู„ูˆู† ุฃู†ู‡ู… ู…ุซูŠุฑูˆู† ู„ู„ุงู‡ุชู…ุงู….
Folks in the American capital will say they're interesting.
ุงู„ู†ุงุณ ููŠ ุจุงู„ุชูŠู…ูˆุฑุŒ ู…ูŠุฑูŠู„ุงู†ุฏุŒ ุณูŠู‚ูˆู„ูˆู† ุฃู†ู‡ู… ุฎุงุฆููˆู†.
People in Baltimore, Maryland, will say they're afraid.
ู‡ุฐู‡ ู†ูŠูˆ ุฌูŠุฑุณูŠ.
This is New Jersey.
ู„ู‚ุฏ ู†ุดุฃุช ููŠ ู…ูƒุงู† ูŠุฌู…ุน ูƒูˆู†ู‡ "ู…ุฒุนุฌุง" ูˆ "ุณุงุฎุฑุง"
I grew up somewhere between "annoying" and "cynical."
ูˆู…ุฏูŠู†ุฉ ู†ูŠูˆูŠูˆุฑูƒ ุฑู‚ู… ูˆุงุญุฏ ููŠ ุงู„ุนุงู„ู… "ุงู„ุขู†" ุญูŠุซ ุฃู†ู†ูŠ" ุฃุนู…ู„ ุงู„ุขู† ูƒู†ุงุฏู„ุŒ ูˆู„ูƒู†ู†ูŠ ูุนู„ูŠุงูŽ ู…ู…ุซู„"
And New York City's number one word is "now," as in, "Now I'm working as a waiter, but actually I'm an actor."
ุฃูˆ " ุฃู†ู†ูŠ ุงู„ุขู† ุฃุณุชุงุฐ ุงู„ู‡ู†ุฏุณุฉ ููŠ ุฌุงู…ุนุฉ ู†ูŠูˆูŠูˆุฑูƒุŒ ูˆู„ูƒู† ููŠ ุงู„ูˆุงู‚ุน ุฃู†ุง ูู†ุงู†".
Or, "Now I'm a professor of engineering at NYU, but actually I'm an artist."
ูˆุฅุฐุง ุฐู‡ุจุช ุดู…ุงู„ ุงู„ูˆู„ุงูŠุฉุŒุณุชุฑู‰ "ุฏูŠู†ุงุตูˆุฑ".
If you go upstate, you see "dinosaur."
ุชู„ูƒ ู‡ูŠ ุณูŠุฑุงูƒูŠูˆุฒ.
That's Syracuse.
ุฃูุถู„ ู…ูƒุงู† ู„ุชู†ุงูˆู„ ุงู„ุทุนุงู… ููŠ ุณูŠุฑุงูƒูŠูˆุฒุŒ ู†ูŠูˆูŠูˆุฑูƒุŒ ู‡ูˆ ู…ุทุนู… ุดูˆุงุก ู…ู„ุงุฆูƒุฉ ุงู„ุฌุญูŠู… ูŠุฏุนู‰ ู…ุทุนู… ุดูˆุงุก ุงู„ุฏูŠู†ุงุตูˆุฑ.
The best place to eat in Syracuse, New York, is a Hell's Angels barbecue joint called Dinosaur Barbecue.
ูˆู‡ูˆ ุฃูุถู„ ู…ูƒุงู† ู„ู…ู‚ุงุจู„ุฉ ุดุฎุต ุนู„ู‰ ู…ูˆุนุฏ.
That's where you would take somebody on a date.
ุฃุนูŠุด ููŠ ู…ูƒุงู†"ุบูŠุฑ ุฎุงุถุน ู„ู„ู‚ูˆุงุนุฏ" ูˆ"ู…ุชู‚ู„ุจ ุตูŠููŠุงูŽ"ุŒ ูˆุณุท ู…ุงู†ู‡ุงุชู†.
I live somewhere between "unconditional" and "midsummer," in Midtown Manhattan.
ูˆู‡ุฐู‡ ู‡ูŠ ุงู„ุฃุฑุณุชู‚ุฑุงุทูŠุฉ ุดู…ุงู„ ุจุฑูˆูƒู„ูŠู†ุŒ ู‡ู†ุงูƒ ุณุชุฑู‰ "Dj" ูˆ"ุงู„ู†ุงุณ ุฐูˆูˆ ุงู„ุฌุงุฐุจูŠุฉ" ูˆ "ู…ุญุจูˆ ู…ูˆุณูŠู‚ู‰ ุงู„ุฌุงุฒ" ูˆ "ุงู„ู…ุฏู†ูŠ".
And this is gentrified North Brooklyn, so you've got "DJ" and "glamorous" and "hipsters" and "urbane."
ู„ู‡ุฐุง ู‡ุฐู‡ ู„ูˆุญุฉ ุฃูƒุซุฑ ุฏูŠู…ูˆู‚ุฑุงุทูŠุฉ.
So that's maybe a more democratic portrait.
ูˆ ูƒุงู†ุช ุงู„ููƒุฑุฉุŒู…ุงุฐุง ู„ูˆ ุนู…ู„ู†ุง ุฎุฑุงุฆุท ุจูˆู„ุงูŠุฉ ุญู…ุฑุงุก ูˆ ูˆู„ุงูŠุฉ ุฒุฑู‚ุงุก ุจู†ุงุกูŽ ุนู„ู‰ ู…ุง ู†ุฑูŠุฏ ุงู„ู‚ูŠุงู… ุจู‡ ููŠ ู…ุณุงุก ุงู„ุฌู…ุนุฉุŸ
And the idea was, what if we made red-state and blue-state maps based on what we want to do on a Friday night?
ู‡ุฐู‡ ุตูˆุฑุฉ ุฐุงุชูŠุฉ.
This is a self-portrait.
ู‡ุฐู‡ ุงุนุชู…ุงุฏุงูŽ ุนู„ู‰ ุจุฑูŠุฏูŠ ุงู„ุฅู„ูƒุชุฑูˆู†ูŠุŒ ู…ู† ุญูˆุงู„ูŠ 500,000 ุฑุณุงู„ุฉ ุจุฑูŠุฏ ุฅู„ูƒุชุฑูˆู†ูŠ ุฃุฑุณู„ุชู‡ุง ููŠ 20ุนุงู…ุงูŽ.
This is based on my email, about 500,000 emails sent over 20 years.
ูŠู…ูƒู†ูƒ ุงู„ุชููƒูŠุฑ ููŠ ู‡ุฐู‡ ุนู„ู‰ ุฃู†ู‡ุง ุตูˆุฑุฉ ุดุฎุตูŠุฉ ูƒู…ูŠุงูŽ.
You can think of this as a quantified selfie.
ู„ุฐู„ูƒ ู…ุง ุฃู‚ูˆู… ุจู‡ ู‡ูˆ ุฅุฌุฑุงุก ู…ุนุงุฏู„ุฉ ููŠุฒูŠุงุฆูŠุฉ ุจู†ุงุกูŽ ุนู„ู‰ ุจูŠุงู†ุงุชูŠ ุงู„ุดุฎุตูŠุฉ.
So what I'm doing is running a physics equation based on my personal data.
ูŠุฌุจ ุฃู† ุชุชุตูˆุฑ ูƒู„ ุดุฎุต ุชู‚ุงุจู„ุช ู…ุนู‡.
You have to imagine everybody I've ever corresponded with.
ุจุฏุฃุช ุจู‡ุง ููŠ ุงู„ู…ู†ุชุตู ูˆุงู†ูุฌุฑุช ู…ุน ุงู„ุงู†ูุฌุงุฑ ุงู„ุนุธูŠู….
It started out in the middle and it exploded with a big bang.
ูˆ ูƒู„ ุฃุญุฏ ู„ู‡ ุฃู‡ู…ูŠุฉ ุนู„ู‰ ุงู„ุขุฎุฑุŒ ุงู„ุฃู‡ู…ูŠุฉ ุชุนุชู…ุฏ ุนู„ู‰ ูƒู…ูŠุฉ ุชุฑุงุณู„ูŠ ู…ุนู‡ู… ุฅู„ูƒุชุฑูˆู†ูŠุงุŒ ูˆู…ู† ุงู„ู„ุฐูŠู† ุชุฑุงุณู„ุช ู…ุนู‡ู… ุฅู„ูƒุชุฑูˆู†ูŠุงูŽุŒ
And everybody has gravity to one another, gravity based on how much they've been emailing, who they've been emailing with.
ูˆ ู‡ูŠ ุชู‚ูˆู… ุจุชุญู„ูŠู„ ุดุนูˆุฑูŠ ุงูŠุถุงูŽุŒ ู„ุฐู„ูƒ ุฅุฐุง ู‚ู„ุช "ุฃุญุจูƒ" ูุฅุฐุงูŽ ุฃู†ุช ุฃู‡ู… ุจุงู„ู†ุณุจุฉ ู„ูŠ.
And it also does sentimental analysis, so if I say "I love you," you're heavier to me.
ูˆ ุฃู†ุช ู†ุชุฌุฐุจ ู„ุนู†ูˆุงู† ุงู„ุฅูŠู…ูŠู„ ุจูˆุณุท ุงู„ุนู†ุงูˆูŠู†ุŒ ูˆ ุงู„ุฐูŠ ูŠุจุฏูˆ ูƒุงู„ู†ุฌูˆู… ุงู„ุฑุฆูŠุณูŠุฉ.
And you attract to my email addresses in the middle, which act like mainline stars.
ูˆุฌู…ูŠุน ุงู„ุฃุณู…ุงุก ู…ูƒุชูˆุจุฉ ุจุฎุท ุงู„ูŠุฏ.
And all the names are handwritten.
ุฃุญูŠุงู†ุงูŽ ุชู‚ูˆู… ุจุนู…ู„ ู‡ุฐู‡ ุงู„ุจูŠุงู†ุงุช ูˆู‡ุฐุง ุงู„ุนู…ู„ ูƒุญู‚ุงุฆู‚ ูˆู‚ุช ุญู‚ูŠู‚ูŠ ู„ุชุณู„ูŠุท ุงู„ุถูˆุก ุนู„ู‰ ู…ุดูƒู„ุฉ ู…ุนูŠู†ุฉ ููŠ ู…ุฏูŠู†ุฉ ู…ุนูŠู†ุฉ.
Sometimes you do this data and this work with real-time data to illuminate a specific problem in a specific city.
ู‡ุฐุง "ูˆุงู„ุฐุฑ ุจูŠ ุจูŠ ูƒ 9ู…ูŠู„ูŠู…ูŠุชุฑ" ู…ุณุฏุณ ุดุจู‡ ุฃูˆุชูˆู…ุงุชูŠูƒูŠ ุงู„ุฐูŠ ุชู… ุงุณุชุฎุฏุงู…ู‡ ููŠ ุงุทู„ุงู‚ ู†ุงุฑ ููŠ ุงู„ุญูŠ ุงู„ูุฑู†ุณูŠ ููŠ ู†ูŠูˆ ุงูˆุฑู„ูŠุงู†ุฒ ู‚ุจู„ ู†ุญูˆ ุนุงู…ูŠู† ููŠ ุนูŠุฏ ุงู„ุญุจ ููŠ ุฎู„ุงู ุญูˆู„ ู…ูˆู‚ู ุณูŠุงุฑุฉ.
This is a Walther PPK 9mm semiautomatic handgun that was used in a shooting in the French Quarter of New Orleans about two years ago on Valentine's Day in an argument over parking.
ุชู„ูƒ ู‡ูŠ ุณุฌุงุฆุฑูŠ.
Those are my cigarettes.
ู‡ุฐุง ู‡ูˆ ุงู„ู…ู†ุฒู„ ุงู„ุฐูŠ ุชู… ููŠู‡ ุฅุทู„ุงู‚ ุงู„ู†ุงุฑ.
This is the house where the shooting took place.
ุงุญุชูˆู‰ ุงู„ู…ุดุฑูˆุน ุนู„ู‰ ุงู„ู‚ู„ูŠู„ ู…ู† ุงู„ุฌุงู†ุจ ุงู„ู‡ู†ุฏุณูŠ.
This project involved a little bit of engineering.
ุญุตู„ุช ุนู„ู‰ ุณู„ุณู„ุฉ ุฏุฑุงุฌุฉ ุชู… ุชุฑูƒูŠุจู‡ุง ูƒู…ุญูˆุฑ ูŠุชู… ู‚ูŠุงุฏุชู‡ุง ุจูƒู…ุจูŠูˆุชุฑ.
I've got a bike chain rigged up as a cam shaft, with a computer driving it.
ุฐุงูƒ ุงู„ุญุงุณูˆุจ ูˆ ุงู„ุชู‚ู†ูŠุฉ ุชู… ูˆุถุนู‡ุง ููŠ ุตู†ุฏูˆู‚ุŒ
That computer and the mechanism are buried in a box.
ุงู„ุณู„ุงุญ ููŠ ุงู„ู…ู‚ุฏู…ุฉ ุชู… ู„ุญู…ู‡ ููŠ ู„ูˆุญ ุตู„ุจ.
The gun's on top welded to a steel plate.
ูˆูŠูˆุฌุฏ ุณู„ูƒ ุฐุงู‡ุจ ุญุชู‰ ุงู„ุฒู†ุงุฏุŒ ูˆ ุงู„ุญุงุณูˆุจ ููŠ ุงู„ุตู†ุฏูˆู‚ ูˆ ู…ุชุตู„ ุจุงู„ุฃู†ุชุฑู†ุช.
There's a wire going through to the trigger, and the computer in the box is online.
ุฅู†ู‡ ูŠุณุชู…ุน ุฅู„ู‰ ุชุบุฐูŠุฉ ุฅุฐุงุนุฉ 911 ู…ู† ู‚ุณู… ุดุฑุทุฉ ู†ูŠูˆ ุงูˆุฑู„ูŠุงู†ุฒุŒ ุญูŠุซ ุฃู†ู‡ ููŠ ุฃูŠ ูˆู‚ุช ูŠูุถุจุท ุฅุทู„ุงู‚ ู†ุงุฑ ููŠ ู†ูŠูˆ ุฃูˆุฑู„ูŠุงู†ุฒุŒ ุงู„ุณู„ุงุญ ูŠุทู„ู‚.
It's listening to the 911 feed of the New Orleans Police Department, so that anytime there's a shooting reported in New Orleans, the gun fires.
ุงู„ุขู†ุŒู‡ู†ุงูƒ ุทู„ู‚ุฉ ูุงุฑุบุฉุŒ ุฅุฐุงูŽ ู„ุง ูŠูˆุฌุฏ ุฑุตุงุต.
Now, there's a blank, so there's no bullet.
ูŠูˆุฌุฏ ุถูˆุก ูƒุจูŠุฑุŒ ุถุฌุฉ ูƒุจูŠุฑุฉ ูˆุงู„ุฃู‡ู… ู…ู† ุฐู„ูƒุŒ ู‡ู†ุงูƒ ุชุณุฌูŠู„ ุญุงู„ุงุช.
There's big light, big noise and most importantly, there's a casing.
ุญูˆุงู„ูŠ ุฎู…ุณุฉ ุญุงู„ุงุช ุฅุทู„ุงู‚ ุงู„ู†ุงุฑ ููŠ ุงู„ูŠูˆู… ููŠ ู†ูŠูˆ ุงูˆุฑู„ูŠุงู†ุฒุŒ ุชู… ุชุซุจูŠุช ู‡ุฐู‡ ุงู„ู‚ุทุนุฉ ุนู„ู‰ ู…ุฏู‰ ุฃุฑุจุนุฉ ุฃุดู‡ุฑุŒ ุงู„ุตู†ุฏูˆู‚ ู…ูู„ูŠุก ุจูˆุงุจู„ ู…ู† ุงู„ุฑุตุงุต.
There's about five shootings a day in New Orleans, so over the four months this piece was installed, the case filled up with bullets.
ุฃู†ุชู… ูŠุง ุดุจุงุจ ุชุนุฑููˆู† ู…ุงู‡ุฐุง-- ูŠุทู„ู‚ ุนู„ูŠู‡ ุงุณู… "ุชุตูˆูŠุฑ ุงู„ุจูŠุงู†ุงุช."
You guys know what this is -- you call this "data visualization."
ุนู†ุฏู…ุง ุชู‚ูˆู… ุจู‡ ุจุดูƒู„ ุตุญูŠุญุŒ ูŠุณู„ุท ุงู„ุถูˆุก.
When you do it right, it's illuminating.
ูˆ ุนู†ุฏู…ุง ุชู‚ูˆู… ุจู‡ ุจุดูƒู„ ุฎุงุทุฆ ุชู‚ูˆู… ุจุงู„ุชุฎุฏูŠุฑ.
When you do it wrong, it's anesthetizing.
ูู‡ูˆ ูŠุฎุชุฒู„ ุงู„ู†ุงุณ ููŠ ุฃุฑู‚ุงู….
It reduces people to numbers.