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the "New South," by which he meant a diversification of the economy away from agriculture, and a
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shift from the "Old South" attitudes of slavery and rebellion. As part of the effort to modernize
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the South, Grady and many others also supported the creation of the Georgia School of Technology
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(now the Georgia Institute of Technology), which was founded on the city's northern outskirts in
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1885. With Grady's support, the Confederate Soldiers' Home was built in 1889.
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In 1880, Sister Cecilia Carroll, RSM, and three companions traveled from Savannah, Georgia to
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Atlanta to minister to the sick. With just 50 cents in their collective purse, the sisters opened
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the Atlanta Hospital, the first medical facility in the city after the Civil War. This later became
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known as Saint Joseph's Hospital.
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Expansion and the first planned suburbs
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Starting in 1871, horse-drawn, and later, starting in 1888, electric streetcars fueled real estate
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development and the city's expansion. Washington Street south of downtown and Peachtree Street
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north of the central business district became wealthy residential areas.
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In the 1890s, West End became the suburb of choice for the city's elite, but Inman Park, planned as
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a harmonious whole, soon overtook it in prestige. Peachtree Street's mansions reached ever further
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north into what is now Midtown Atlanta, including Amos G. Rhodes' (founder of the Rhodes Furniture
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Company in 1875) mansion, Rhodes Hall, which can still be visited.
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Atlanta surpassed Savannah as Georgia's largest city by 1880.
Disenfranchisement of black people
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As Atlanta grew, ethnic and racial tensions mounted. Late 19th- and early 20th-century immigration
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added a very small number of new Europeans to the mix. After Reconstruction, whites had used a
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variety of tactics, including militias and legislation, to re-establish political and social
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supremacy throughout the South. Starting with a poll tax in 1877, by the turn of the century,
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Georgia passed a variety of legislation that completed the disfranchisement of black people. Not
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even college-educated men could vote. Nonetheless, African Americans in Atlanta had been
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developing their own businesses, institutions, churches, and a strong, educated middle class.
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Meanwhile, the 2nd Ku Klux Klan era, (19151944) headed by William J. Simmons, and the 3rd Ku Klux
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Klan era, (1946present) headed by Dr. Samuel Green, both started off in Atlanta.
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Coca-Cola
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The identities of Atlanta and Coca-Cola have been intertwined since 1886, when John Pemberton
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developed the soft drink in response to Atlanta and Fulton County going "dry". The first sales were
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at Jacob's Pharmacy in Atlanta. Asa Griggs Candler acquired a stake in Pemberton's company in 1887
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and incorporated it as the Coca Cola Company in 1888. In 1892, Candler incorporated a second
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company, The Coca-Cola Company, the current corporation. By the time of its 50th anniversary, the
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drink had reached the status of a national icon in the USA. Coca-Cola's world headquarters have
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remained in Atlanta ever since. In 1991, the company opened the World of Coca-Cola, which has
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remained one of the city's top visitor attractions.
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Cotton States Expo and Booker T. Washington speech
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In 1895, the Cotton States and International Exposition was held at what is now Piedmont Park.
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Nearly 800,000 visitors attended the event. The exposition was designed to promote the region to
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the world and showcase products and new technologies, as well as to encourage trade with Latin
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America. The exposition featured exhibits from several states, including various innovations in
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agriculture and technology. President Grover Cleveland presided over the opening of the exposition,
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but the event is best remembered for the both hailed and criticized "Atlanta Compromise" speech
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given by Booker T. Washington in which Southern black people would work meekly and submit to white
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political rule, while Southern whites guaranteed that black people would receive basic education
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and due process in law.
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Streetcar suburbs and World War II: 1906–1945
1906 massacre and results
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Competition between working-class whites and black for jobs and housing gave rise to fears and
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tensions. In 1906, print media fueled these tensions with hearsay about alleged sexual assaults on
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white women by Black men, triggering the Atlanta massacre of 1906, which left at least 27 people
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dead (25 of them black) and over 70 injured. Many Black businesses were destroyed.
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Rise of Sweet Auburn
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Black businesses started to move from the previously integrated business district downtown to the
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relative safety of the area around the Atlanta University Center west of downtown, and to Auburn
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Avenue in the Fourth Ward east of downtown. "Sweet" Auburn Avenue became home to Alonzo Herndon's
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Atlanta Mutual, the city's first black-owned life insurance company, and to a celebrated
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concentration of black businesses, newspapers, churches, and nightclubs. In 1956, Fortune magazine
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called Sweet Auburn "the richest Negro street in the world", a phrase originally coined by
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civil-rights leader John Wesley Dobbs. Sweet Auburn and Atlanta's elite black colleges formed the
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nexus of a prosperous black middle class and upper class, which arose despite enormous social and
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legal obstacles.
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Jim Crow laws
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Jim Crow laws were passed in swift succession in the years after the riot. The result was in some
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cases segregated facilities, with nearly always inferior conditions for black customers, but in
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many cases it resulted in no facilities at all available to black people, e.g. all parks were
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designated whites-only (although a private park, Joyland, did open in 1921). In 1910, the city
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council passed an ordinance requiring that restaurants be designated for one race only, hobbling
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black restaurant owners who had been attracting both black and white customers. In the same year,
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Atlanta's streetcars were segregated, with black patrons required to sit in the rear. If not enough
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seats were available for all white riders, the black people sitting furthest forward in the trolley
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were required to stand and give their seats to whites. In 1913, the city created official
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boundaries for white and black residential areas. And in 1920, the city prohibited black-owned
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salons from serving white women and children.
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Beyond this, black people were subject to the South's "racial protocol", whereby, according to the
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New Georgia Encyclopedia:
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[A]ll blacks were required to pay obeisance to all whites, even those whites of low social
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standing. And although they were required to address whites by the title "sir," blacks rarely
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received the same courtesy themselves. Because even minor breaches of racial etiquette often
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resulted in violent reprisals, the region's codes of deference transformed daily life into a
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theater of ritual, where every encounter, exchange, and gesture reinforced black inferiority.
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In 1913, Leo Frank, a Jewish supervisor at a factory in Atlanta, was put on trial for raping and
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murdering a 13-year-old white employee from Marietta, a suburb of Atlanta. After doubts about
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Frank's guilt led his death sentence to be commuted in 1915, riots broke out in Atlanta among
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whites. They kidnapped Frank from the State Prison Farm in the city of Milledgeville, with the
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collusion of prison guards, and took him to Marietta, where he was lynched. Later that year, the
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Klan was reborn in Atlanta.
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Country music scene
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Many Appalachian people came to Atlanta to work in the cotton mills and brought their music with
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them. Starting with a 1913 fiddler's convention, Atlanta became the center of a thriving
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country-music scene. Atlanta was an important center for country music recording and talent
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recruiting in the 1920s and 1930s, and a live music center for an additional two decades after
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that.
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Growth
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In 1914, Asa Griggs Candler, the founder of The Coca-Cola Company and brother to former Emory
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President Warren Candler, persuaded the Methodist Episcopal Church South to build the new campus of
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Emory University in the emerging affluent suburb of Druid Hills, which borders northeastern
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Atlanta.
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Great Atlanta Fire of 1917
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On May 21, 1917, the Great Atlanta Fire destroyed 1,938 buildings, mostly wooden, in what is now
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the Old Fourth Ward. The fire resulted in 10,000 people becoming homeless. Only one person died, a
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