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(Laughter) This is a house based on a Budweiser can.
(Rires) Voici une maison inspirée d'une cannette de Budweiser.
en-fr
It doesn't look like a can of beer, but the design take-offs are absolutely unmistakable: the barley hops design worked up into the eaves, then the dentil work comes directly off the can's red, white, blue and silver.
Bira kutusuna benzemiyor, ama tasarım çalışmalarımız kesinlikle hatasız. arpa tasarımı saçaklara kadar çıkıyor, ve saçak görüntüsü doğrudan kutuların kırmızı, beyaz, mavi ve gümüşi renkleriyle oluşuyor.
en-tr
Then, these corbels going down underneath the eaves are that little design that comes off the can.
Aceste console de sub streaşină sunt la fel cu desenul de pe doză.
en-ro
I just put a can on a copier and kept enlarging it until I got the size I want.
Prostě jsem okopíroval plechovku a obrázek zvětšil, jak jsem potřeboval.
en-cs
Then, on the can it says, "This is the famous Budweiser beer, we know of no other beer, blah, blah, blah."
Op het blikje staat geschreven: "Dit is het beroemde Budweiser bier, er is geen ander bier dat, bla bla bla..."
en-nl
So we changed that and put, "This is the famous Budweiser house. We don't know of any other house ..."
Ние го променихме и сложихме: "Това е известната къща Бъдвайзер. Ние друга къща не познаваме" и т.н.
en-bg
This is a deadbolt.
این یه نوع قفل هست. از یک ماشین تراش متعلق به دهه‌ی ٬۱۹۳۰
en-fa
It's a fence from a 1930s shaper, which is a very angry woodworking machine.
que é uma máquina de trabalho em madeira muito perigosa.
en-pt-br
And they gave me the fence, but they didn't give me the shaper, so we made a deadbolt out of it.
به من همین یک قسمت از ماشین تراش رو دادند٬ به خاطر همین یه قفل ازش ساختیم.
en-fa
That'll keep bull elephants out, I promise.
Ten odolá i stádu slonů.
en-cs
(Laughter) And sure enough, we've had no problems with bull elephants.
És tényleg nem volt soha gondunk az elefántbikákkal.
en-hu
(Laughter) The shower is intended to simulate a glass of beer.
(смех) Душ был задуман как имитация пивного стакана.
en-ru
We've got bubbles going up there, then suds at the top with lumpy tiles.
که حباب‌هایی که رو به بالا می‌رن و کفی که اون بالا داریم که با کاشی‌های ناصاف درست شده‌اند.
en-fa
Where do you get lumpy tiles? Well, of course, you don't.
Skąd się bierze kanciaste kafelki? Cóż, oczywiście ich nie ma.
en-pl
But I get a lot of toilets, and so you just dispatch a toilet with a hammer, and then you have lumpy tiles.
그러나 변기를 많이 얻는데, 변기들을 망치로 부수면,. 우툴두툴한 타일이 나옵니다.
en-ko
And then the faucet is a beer tap.
E poi il rubinetto lì è una spina per la birra.
en-it
(Laughter) Then, this panel of glass is the same panel of glass that occurs in every middle-class front door in America.
(צחוק) והמשטח הזה של זכוכית הוא אותו משטח זכוכית שנמצא בכל דלת כניסה מהמעמד הבינוני באמריקה.
en-he
We're getting tired of it. It's kind of clichéd now.
Nhưng chúng tôi thấy nó tẻ ngắt; và giờ nó chỉ là một bản sao.
en-vi
If you put it in the front door, your design fails.
Vì thế nếu đặt nó ở cửa trước, thiết kế của bạn sẽ rất tồi.
en-vi
So don't put it in the front door; put it somewhere else.
Quindi non mettetelo nel portone, mettetelo da qualche altre parte. E' un bel pannello di vetro.
en-it
It's a pretty panel of glass.
Nếu bạn đặt nó ở cửa trước,
en-vi
But if you put it in the front door, people say, "Oh, you're trying to be like those guys, and you didn't make it."
Ali ako ga stavite na ulazna vrata, ljudi će reći: "Aha, pokušavate njih da imitirate, ali nije vam uspelo." Zato ga ne stavljajte tamo.
en-sr
Then, another bathroom upstairs.
Oben gibt es ein weiteres Badezimmer.
en-de
This light up here is the same light that occurs in every middle-class foyer in America.
Тази лампа там е подобна на всички лампи в антретата на средната класа на Америка.
en-bg
Don't put it in the foyer.
توی سرسرا قرارش ندید!
en-fa
Put it in the shower, or in the closet, but not in the foyer.
بگذاریدش توی حمام یا توی کمد٬ اما نه توی سرسرا!
en-fa
Then, somebody gave me a bidet, so it got a bidet.
Và có người đã đưa cho tôi một cái bồn cầu, và nó đây.
en-vi
(Laughter) This little house here, those branches there are made out of Bois d'arc or Osage orange.
(笑) この小さな家にある 枝状の部分はオーセージ・オレンジで作られています
en-ja
These pictures will keep scrolling as I talk a little bit.
ove slike će se vrteti dok ja pričam.
en-sr
In order to do what I do, you have to understand what causes waste in the building industry.
為了要做到我所做的, 你必須要了解, 建築工業中廢棄物的來源。
en-zh-tw
Our housing has become a commodity, and I'll talk a little bit about that.
Le nostre case sono diventate una merce, e ne parlerò un po'.
en-it
But the first cause of waste is probably even buried in our DNA.
我々のDNAに組み込まれているのだと思います
en-ja
Human beings have a need for maintaining consistency of the apperceptive mass.
이간은 대중을 위해 일관성을 유지할 필요가 있습니다.
en-ko
What does that mean?
どういうことでしょうか?
en-ja
What it means is, for every perception we have, it needs to tally with the one like it before, or we don't have continuity, and we become a little bit disoriented.
Azt jelenti, hogy minden egyes percepciónak, azaz érzékelésnek össze kell illenie az azt megelőző hasonlókkal, vagy sérül a folyamatosság, és kicsit összezavarodunk.
en-hu
So I can show you an object you've never seen before.
אז אני יכול להראות לכם חפץ שלא ראית אף פעם.
en-he
Oh, that's a cell phone.
Oh, è un telefono cellulare.
en-it
But you've never seen this one before.
لكنكم لم يسبق لكم إمتلاك واحد منه مسبقا.
en-ar
What you're doing is sizing up the pattern of structural features, and then you go through your databanks: Cell phone. Oh! That's a cell phone.
Những gì bạn đang làm là tăng kích cỡ của những đặc tính cấu trúc này, và sẽ thông qua kho dữ liệu của bạn -- brrrr, điện thoại di động. Ồ, đó chỉ là một chiếc điện thoại di động thôi.
en-vi
If I took a bite out of it, you'd go, "Wait a second.
Se ne prendeste un pezzo, direste: "Aspetta un attimo.
en-it
(Laughter) "That's not a cell phone.
"Bu bir ceptelefonu olamaz.
en-tr
That's one of those new chocolate cell phones."
"É um daqueles novos telemóveis de chocolate".
en-pt
(Laughter) You'd have to start a new category, right between cell phones and chocolate.
(Gelächter) Und Sie müssten eine neue Kategorie aufmachen, genau in der Mitte zwischen Handys und Schokolade.
en-de
(Laughter) That's how we process information.
Így dolgozzuk fel az információkat. Nos, ha ezt lefordítjuk az építőipar nyelvére,
en-hu
You translate that to the building industry.
Si nous avons un mur de vitres, et qu'une seule soit fêlée
en-fr
If we have a wall of windowpanes and one pane is cracked, we go, "Oh, dear. That's cracked. Let's repair it.
chúng ta nói, "Ô không. Nó hỏng rồi. Phải đem đi sửa thôi. Vậy hãy gỡ nó xuống, vứt đi để không ai có thể dùng được nữa và thay một cái mới vào."
en-vi
Let's take it out and throw it away so nobody can use it and put a new one in."
בגלל שזה מה שעושים עם שמשה סדוקה.
en-he
Because that's what you do with a cracked pane.
Negeer dat het ons leven totaal niet beïnvloedt.
en-nl
It only rattles that expected pattern and unity of structural features.
予期されたパターンと構造上の統一性を かき乱すだけなのに
en-ja
However, if we took a small hammer, and we added cracks to all the other windows -- (Laughter) then we have a pattern.
Niemniej jednak, gdybyśmy wzięli mały młotek, i zrobilibyśmy pęknięcia na pozostałych szybach, to byłby wzór. Ponieważ psychologia postaci gestalt podkreśla rozpoznanie wzoru,
en-pl
Because Gestalt psychology emphasizes recognition of pattern over parts that comprise a pattern.
über den Teilen, aus denen ein Muster besteht.
en-de
We'll go, "Ooh, that's nice."
Wir sagen: "Ooh, das ist schön."
en-de
So, that serves me every day.
그게 저에겐 매일 유용합니다.
en-ko
Repetition creates pattern.
Повторение приводит к созданию образа.
en-ru
If I have 100 of these, 100 of those, it makes no difference what these and those are.
如果我有上千個這種東西和那種東西, 這些和那些將不會有任何不同。
en-zh-tw
If I can repeat anything, I have the possibility of a pattern, from hickory nuts and chicken eggs, shards of glass, branches.
Als ik iets, wat dan ook kan herhalen, kan ik een patroon maken, met noten, eieren, glasscherven, takken.
en-nl
It doesn't make any difference.
Hiç farketmez.
en-tr
That causes a lot of waste in the building industry.
Nó chỉ tạo ra nhiều rác thải trong ngành chế xuất xây dựng.
en-vi
The second cause is, Friedrich Nietzsche, along about 1885, wrote a book titled "The Birth of Tragedy."
Po drugie, Friedrich Nietzsche, gdzieś w 1885, napisał książkę zatytułowaną "Narodziny tragedii".
en-pl
And in there, he said cultures tend to swing between one of two perspectives: on the one hand, we have an Apollonian perspective, which is very crisp and premeditated and intellectualized and perfect.
În acea carte spunea că diverse culturi tind să oscileze între două perspective. Pe de o parte, avem o perspectivă apollonică, foarte aspră şi premeditată şi intelectualizată şi perfectă.
en-ro
On the other end of the spectrum, we have a Dionysian perspective, which is more given to the passions and intuition, tolerant of organic texture and human gesture.
وعلى الطرف المقابل من السلسله، لدينا وجهة النظر الديونيسيانيه، التى هى اكثر نظرا إلى المشاعر والنوايا، متسامحة مع النسيج العضوى والإيماءات الإنسانية.
en-ar
So the way the Apollonian personality takes a picture or hangs a picture is, they'll get out a transit and a laser level and a micrometer.
Felul în care personalitatea Apollonică face o poză, sau agaţă un tablou, e că vor lua un teodolit şi un nivelmetru cu laser şi un micrometru.
en-ro
"OK, honey. A thousandth of an inch to the left.
"Được rồi, các bạn thân mến. Một nghìn inch về bên trái.
en-vi
That's where we want the picture. Right. Perfect!"
Đó là nơi chúng tôi muốn treo bức tranh. Sang phải một chút. Tuyệt vời." Xác định ở thẳng đứng, vuông vắn và trung tâm.
en-vi
The Dionysian personality takes the picture and goes: (Laughter) That's the difference.
Dionysos kişiliği ise resmi alır ve gidip ... (Kahkahalar) Aradaki fark budur. Ben hataya yer veririm.
en-tr
I feature organic process.
أنا أميز العملية العضوية --
en-ar
Dead center John Dewey.
złoty środek Johna Deweya.
en-pl
Apollonian mindset creates mountains of waste.
نگاه آپولویی کوهی از تلفات و زباله ایجاد می‌کنه.
en-fa
If something isn't perfect, if it doesn't line up with that premeditated model?
Se algo não é perfeito, se não está alinhado com o tal modelo premeditado... lixeira.
en-pt
Dumpster.
"Oops, ein Kratzer, Mülleimer.
en-de
"Oops. Scratch. Dumpster."
Oops isto, oops aquilo.
en-pt-br
"Oops" this, "oops" that. Landfill, landfill, landfill.
Müllkippe. Müllkippe."
en-de
The third thing is arguably -- The Industrial Revolution started in the Renaissance with the rise of humanism, then got a little jump start along about the French Revolution.
הדבר השלישי הוא ניתן לוויכוח -- המהפכה התעשייתית התחילה ברנסנס עם העלייה של הומאניזם ואז קיבלה המרצה עם המהפכה הצרפתית.
en-he
By the middle of the 19th century, it's in full flower.
Cho đến giữa thế kỉ 19, nó nở rộ.
en-vi
And we have dumaflaches and gizmos and contraptions that will do anything that we, up to that point, had to do by hand.
És most van egy csomó kütyünk és bigyónk, meg mindenfélét elvégző izénk, olyasmire, amit ezidáig kézzel kellett megcsinálnunk.
en-hu
So now we have standardized materials.
Úgyhogy most már szabványosított anyagaink vannak.
en-hu
Well, trees don't grow two inches by four inches, eight, ten and twelve feet tall.
Cóż, drzewa nie rosną w wymiarach dwa cale na cztery, 8, 10 i 12 stóp wysokości.
en-pl
(Laughter) We create mountains of waste.
Takže produkujeme tuny odpadu. Přímo v lese vlastně odvádějí
en-cs
And they're doing a pretty good job there in the forest, working all the byproduct of their industry -- with OSB and particle board and so forth and so on -- but it does no good to be responsible at the point of harvest in the forest if consumers are wasting the harvest at the point of consumption.
森林里, 和工业的副产品 - 还有定向结构刨花板和碎木板等等 - 但是这并没有 对采伐森林负责 如果消费者们浪费掉这些用以消耗的伐木,
en-zh-cn
And that's what's happening.
und das ist genau, was passiert. Und wenn etwas nicht dem Standard entspricht, dann heißt es gleich:
en-de
And so if something isn't standard, "Oops, dumpster." "Oops" this. "Oops, warped."
"Oops, lixão. Oops isso. Oops, deformado."
en-pt-br
If you buy a two-by-four and it's not straight, you can take it back.
Nếu bạn căn tỷ lệ ½ nhưng nó không thẳng, hãy thử lại.
en-vi
"Oh, I'm so sorry, sir. We'll get you a straight one."
"Oh, îmi cer scuze, domnule. Vă vom da unul drept."
en-ro
Well, I feature all those warped things because repetition creates pattern, and it's from a Dionysian perspective.
Eu coloco em destaque todas essas coisas tortas, porque a repetição cria um padrão, e é de uma perspetiva dionisíaca.
en-pt
The fourth thing is labor is disproportionately more expensive than materials.
że praca jest nieproporcjonalnie droższa od materiałów.
en-pl
Well, that's just a myth.
Nos, ez persze csak egy mítosz.
en-hu
And there's a story: Jim Tulles, one of the guys I trained -- I said, "Jim, it's time now.
Eine kleine Geschichte: Ich sagte zu Jim Tulles, einer der Jungs, die ich ausgebildet habe, "Jim, es ist an der Zeit.
en-de
I got a job for you as a foreman on a framing crew. Time for you to go."
我为你找了个构架队的工头职务。你现在可以去了。”
en-zh-cn
"Dan, I just don't think I'm ready."
Faut y aller." "Dan, je ne pense vraiment pas que je sois prêt."
en-fr
"Jim, now it's time. You're the down -- oh!"
"Джим, сега е момента. Ще се включиш."
en-bg
So we hired on.
Così abbiamo iniziato.
en-it
And he was out there with a tape measure, going through the trash heap, looking for header material, or the board that goes over a door, thinking he'd impress his boss -- that's how we taught him to do it.
Hij was bezig met zijn meetlint, in de afvalberg, op zoek naar steunbalken -- de steun die boven een deur ligt -- om indruk te maken op zijn baas -- zo hadden wij het hem geleerd. De opzichter kwam naar hem toe en vroeg: "Wat doe je?"
en-nl
The superintendent walked up and said, "What are you doing?"
"Ами, търся подходящо парче за над вратата",
en-bg
"Oh, just looking for header material," waiting for that kudos.
czekając na pochwałę. A on odowiedział "Nie, nie.
en-pl
He said, "I'm not paying you to go through the trash. Get back to work."
Indulás vissza melózni."
en-hu
And Jim had the wherewithal to say, "You know, if you were paying me 300 dollars an hour, I can see how you might say that.
И той е имал пълното основание да каже, казал е: "Знаеш ли, ако ми плащаше по 300$ на час, би могъл да ми говориш така,
en-bg
But right now, I'm saving you five dollars a minute.
pero así le estoy ahorrando 5$ por minuto.
en-es
Do the math."
Faccia i conti."
en-it
(Laughter) "Good call, Tulles. From now on, you guys hit this pile first."
(Tiếng cười) "Tốt lắm, Tulles. Từ bây giờ trở đi, các anh hãy đào cái đống này lên trước đi đã.
en-vi
And the irony is that he wasn't very good at math.
És ami vicces, nem is volt erős matekból a fölvigyázó."
en-hu