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๊ทœ์ •์ด๋ผ๋Š” ๊ฒƒ์ด ์žˆ์Šต๋‹ˆ๋‹ค.
it's called regulation.
IWSLT2017
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1๋งˆ์ผ์— 54์„ผํŠธ๋ผ๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋ฌด์—‡์ผ๊นŒ์š”?
So 54 cents a mile, what is that?
IWSLT2017
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์ด๊ฒƒ์€ ๋ฏธ๊ตญ ์ •๋ถ€๊ฐ€ ์ž๋™์ฐจ๋ฅผ ์†Œ์œ ํ•˜๋Š” ๋น„์šฉ์„ ๋งˆ์ผ๋กœ ๊ณ„์‚ฐํ•œ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
Well, that is what the US government has determined that the cost of owning a car is per mile.
IWSLT2017
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์—ฌ๋Ÿฌ๋ถ„์€ ๋ฏธ๊ตญ ์–ด๋””์—์„œ๋“  ๋ˆ„๊ตฐ๊ฐ€๋ฅผ ํƒœ์šฐ๊ณ  1๋งˆ์ผ์— 54์„ผํŠธ๋‚˜ ํ˜น์€ ๊ทธ๋ณด๋‹ค ๋” ์ €๋ ดํ•˜๊ฒŒ ๊ทธ ์‚ฌ๋žŒ์ด ๊ฐ€๊ณ ์‹ถ์€ ์–ด๋””๋“  ๋ฐ๋ ค๋‹ค ์ค„ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
You can pick up anybody in the United States and take them wherever they want to go at a moment's notice, for 54 cents a mile or less.
IWSLT2017
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ํ•˜์ง€๋งŒ 1๋งˆ์ผ์— 60์„ผํŠธ๋ฅผ ๋ถ€๊ณผํ•˜๋ฉด ์—ฌ๋Ÿฌ๋ถ„์€ ๋ฒ”์ฃ„์ž๊ฐ€ ๋ฉ๋‹ˆ๋‹ค.
But if you charge 60 cents a mile, you're a criminal.
IWSLT2017
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ํ•˜์ง€๋งŒ 1๋งˆ์ผ์— 60์„ผํŠธ๋กœ ๊ฐ€๊ฒฉ์„ ์˜ฌ๋ฆฌ๋ฉด LA์—์„œ 50๋งŒ๋ช…์„ ์ถ”๊ฐ€๋กœ ์นดํ’€์— ์ฐธ์—ฌ์‹œํ‚ฌ ์ˆ˜ ์žˆ๋‹ค๋ฉด์š”?
But what if for 60 cents a mile we could get half a million more people carpooling in Los Angeles?
IWSLT2017
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1๋งˆ์ผ์— 60์„ผํŠธ๋กœ ๊ฐ€๊ฒฉ์„ ์˜ฌ๋ฆฌ๋ฉด ๋ฏธ๊ตญ ์ „์—ญ์—์„œ ์นดํ’€์— 500๋งŒ๋ช…์ด ๋” ์ฐธ์—ฌํ•˜๊ฒŒ ๋œ๋‹ค๋ฉด ๋ง์ž…๋‹ˆ๋‹ค.
And what if at 60 cents a mile we could get 50 million people carpooling in the United States?
IWSLT2017
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๊ทธ๋ ‡๊ฒŒ ํ•  ์ˆ˜ ์žˆ๋‹ค๋ฉด ๋ง์ด์ฃ . ๊ทธ๋ฆฌ๊ณ  ์ด๊ฒƒ์€ ์šฐ๋ฆฌ๊ฐ€ ํ•ด์•ผ ํ•˜๋Š” ์ผ์ž…๋‹ˆ๋‹ค.
If we could, it's obviously something we should do.
IWSLT2017
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์ง€ํŠธ๋‹ˆ์˜ ์ด์•ผ๊ธฐ๋กœ ๋Œ์•„๊ฐ€ ๋ณด๊ฒ ์Šต๋‹ˆ๋‹ค.
And so it goes back to the lesson of the jitney.
IWSLT2017
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1915๋…„์— ์ด๊ฒƒ์ด ์‹œ์ž‘๋˜๊ณ  ๊ทœ์ œ๋กœ ์–ต์••๋˜์ง€ ์•Š๊ณ  ๊ณ„์† ์ด์–ด์กŒ๋‹ค๊ณ  ์ƒ์ƒํ•ด ๋ณด์‹œ๊ธฐ ๋ฐ”๋ž๋‹ˆ๋‹ค.
If by 1915 this thing was taking off, imagine without the regulations that happened, if that thing could just keep going.
IWSLT2017
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์˜ค๋Š˜๋‚  ๋„์‹œ๋“ค์ด ์–ด๋–ป๊ฒŒ ๋ฐ”๋€Œ์–ด์ ธ ์žˆ์„๊นŒ์š”?
How would our cities be different today?
IWSLT2017
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์ฃผ์ฐจ์žฅ ์ž๋ฆฌ์— ๊ณต์›์ด ๋“ค์–ด์„œ์ง€ ์•Š์•˜์„๊นŒ์š”?
Would we have parks in the place of parking lots?
IWSLT2017
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๊ทธ ๊ธฐํšŒ๋ฅผ ์šฐ๋ฆฌ๋Š” ์žƒ์–ด๋ฒ„๋ ธ์Šต๋‹ˆ๋‹ค.
Well, we lost that chance.
IWSLT2017
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ํ•˜์ง€๋งŒ ๊ธฐ์ˆ ์„ ํ†ตํ•ด ๋‹ค๋ฅธ ๊ธฐํšŒ๋ฅผ ์–ป๊ฒŒ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
But technology has given us another opportunity.
IWSLT2017
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์ €๋Š” ๋ฌด์ธ์ž๋™์ฐจ์— ๋Œ€ํ•ด ๊ทธ ๋ˆ„๊ตฌ๋ณด๋‹ค ๊ธฐ๋Œ€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์šฐ๋ฆฌ๊ฐ€ ์ง„์ • 5๋…„, 10๋…„ ์‹ฌ์ง€์–ด 20๋…„์„ ์ƒˆ๋กœ์šด ๋„์‹œ๊ฐ€ ๋งŒ๋“ค์–ด ์ง€๊ธฐ๊นŒ์ง€ ๊ธฐ๋‹ค๋ ค์•ผ ํ•˜๋Š” ๊ฒƒ์ผ๊นŒ์š”?
Now, I'm as excited as anybody else about self-driving cars but do we have to really wait five, 10 or even 20 years to make our new cities a reality?
IWSLT2017
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์šฐ๋ฆฌ๊ฐ€ ์˜ค๋Š˜๋‚  ๊ฐ€์ง€๊ณ  ์žˆ๋Š” ๊ธฐ์ˆ ๋ ฅ์œผ๋กœ ๊ทธ๋ฆฌ๊ณ  ์กฐ๊ธˆ ๋” ๋˜‘๋˜‘ํ•œ ๊ทœ์ œ๋กœ ์šฐ๋ฆฌ๋Š” ๋ชจ๋“  ์ž๋™์ฐจ๋กœ ๋™์Šนํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์šฐ๋ฆฌ๋Š” ์šฐ๋ฆฌ์˜ ๋„์‹œ๋ฅผ ๋ฐ”๋กœ ์˜ค๋Š˜ ๋˜์ฐพ์„ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
With the technology in our pockets today, and a little smart regulation, we can turn every car into a shared car, and we can reclaim our cities starting today.
IWSLT2017
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๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.
Thank you.
IWSLT2017
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ํฌ๋ฆฌ์Šค ์—”๋”์Šจ: ํŠธ๋ž˜๋น„์Šค ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.
Chris Anderson: Travis, thank you.
IWSLT2017
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ํŠธ๋ ˆ๋น„์Šค ์บ˜๋Ÿฌ๋‹‰: ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.
Travis Kalanick: Thank you.
IWSLT2017
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ํฌ๋ฆฌ์Šค: ์ €๋Š” ๋‹น์‹ ์ด ์„ธ์šด ํšŒ์‚ฌ๊ฐ€ ๋ฏฟ์ด ์–ด๋ ค์šด ์ •๋„ ๋งŽ์€ ๊ฒƒ์„ ์ด๋ฃจ์—ˆ๋Š”๋ฐ
CA: You know -- I mean the company you've built is absolutely astounding.
IWSLT2017
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์—ฌ๊ธฐ์„œ๋Š” ์•„์ฃผ ์ž‘์€ ๋ถ€๋ถ„๋งŒ ์ด์•ผ๊ธฐํ•˜์…จ์Šต๋‹ˆ๋‹ค -- ์ž‘์ง€๋งŒ ๊ฐ•๋ ฅํ•œ ๋ถ€๋ถ„๋งŒ์š” -- ๊ฐœ์ธ ์†Œ์œ ์˜ ์ฐจ๋ฅผ ๋Œ€์ค‘๊ตํ†ต์œผ๋กœ ๋ฐ”๊พผ๋‹ค๋Š” ์ƒ๊ฐ์€ ์•„์ฃผ ๋ฉ‹์ง„ ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค.
You only just talked about a small part of it here -- a powerful part -- the idea of turning cars into public transport like that, it's cool.
IWSLT2017
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ํ•˜์ง€๋ฉด ๋ช‡ ๊ฐ€์ง€ ๊ถ๊ตผํ•œ ์ ์ด ์žˆ์Šต๋‹ˆ๋‹ค. ๊ถ๊ตผํ•ด ํ•˜๋Š” ์‚ฌ๋žŒ๋“ค์ด ์žˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
But I've got a couple other questions because I know they're out there on people's minds.
IWSLT2017
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์ฒซ ๋ฒˆ์งธ๋กœ ์ œ๊ฐ€ ์ „ํ™”๊ธฐ๋ฅผ ์ผœ์„œ ์šฐ๋ฒ„์— ์˜ˆ์•ฝ์„ ํ•˜๋ ค๊ณ  ํ–ˆ๋Š”๋ฐ ์•ฑ์„ ์ฐพ์„ ์ˆ˜๊ฐ€ ์—†์—ˆ์Šต๋‹ˆ๋‹ค.
So first of all, last week I think it was, I switched on my phone and tried to book an Uber and I couldn't find the app.
IWSLT2017
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์•„์ฃผ ๊ณผ๊ฐํ•˜๊ณ  ๋Œ€๋‹ดํ•˜๊ณ  ์šฉ๊ฐํ•˜๊ฒŒ ์žฌ ๋””์ž์ธ์„ ํ•˜์…จ๋”๊ตฐ์š”.
You had this very radical, very bold, brave redesign.
IWSLT2017
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ํŠธ๋ž˜๋น„์Šค: ๊ทธ๋ ‡์Šต๋‹ˆ๋‹ค.
TK: Sure.
IWSLT2017
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ํฌ๋ฆฌ์Šค: ์–ด๋–ป๊ฒŒ ๋˜๊ณ  ์žˆ์Šต๋‹ˆ๊นŒ?
CA: How did it go?
IWSLT2017
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์‚ฌ๋žŒ๋“ค์ด ์•ฑ์„ ์ฐพ์ง€ ๋ชปํ•œ๋‹ค๋Š” ๊ฒƒ์„ ์•Œ๊ณ  ๊ณ„์…จ์Šต๋‹ˆ๊นŒ?
Did you notice other people not finding the app that day?
IWSLT2017
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์ด ๋””์ž์ธ์œผ๋กœ ์‚ฌ๋žŒ๋“ค์˜ ๋งˆ์Œ์„ ์–ป์„ ๊ณ„ํš์ž…๋‹ˆ๊นŒ?
Are you going to win people over for this redesign?
IWSLT2017
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ํŠธ๋ž˜๋น„์Šค: ๋จผ์ € ์ œ๊ฐ€ ์ด์•ผ๊ธฐํ•˜๊ณ  ์‹ถ์€ ๊ฒƒ์€ ์šฐ๋ฆฌ๊ฐ€ ์ด๋ฃจ๋ ค๊ณ  ํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
TK: Well, first I should probably just say, well, what we were trying to accomplish.
IWSLT2017
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๊ทธ๋ฆฌ๊ณ  ์ €ํฌ๊ฐ€ ๊ฑธ์–ด์˜จ ๊ธธ์„ ์กฐ๊ธˆ ์•„์‹ ๋‹ค๋ฉด ๋” ์ดํ•ดํ•˜๊ธฐ ์‰ฌ์šธ ๊ฒ๋‹ˆ๋‹ค.
And I think if you know a little bit about our history, it makes a lot more sense.
IWSLT2017
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์ €ํฌ๊ฐ€ ์ฒ˜์Œ ์‹œ์ž‘ ํ–ˆ์„ ๋•Œ ์•ฑ ์•„์ด์ฝ˜์€ ๋‹จ์ง€ ๊ฒ€์€์ƒ‰ ์ฐจ๋ฅผ ์˜๋ฏธ ํ–ˆ์Šต๋‹ˆ๋‹ค.
Which is, when we first got started, it was just black cars.
IWSLT2017
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๋ง ๊ทธ๋Œ€๋กœ ๋ฒ„ํŠผ์„ ๋ˆ„๋ฅด๊ณ  Sํด๋ž˜์Šค๋ฅผ ํƒ„๋‹ค๋Š” ๋œป์ด์—ˆ์Šต๋‹ˆ๋‹ค.
It was literally you push a button and get an S-Class.
IWSLT2017
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๊ทธ๋ž˜์„œ ์ €ํฌ๊ฐ€ ํ•œ ๊ฒƒ์€ ๊ณ ๊ธ‰ ์Šน์šฉ์ฐจ์˜ ๋งˆํฌ์™€ ๋น„์Šทํ•œ ์„ฑ์žฅ์ค‘์ธ ๊ณ ๊ธ‰ ๋ธŒ๋žœ๋“œ๋ฅผ ์—ฐ์ƒํ•˜๊ฒŒ ํ•˜๋ ค ํ–ˆ์Šต๋‹ˆ๋‹ค.
And so what we did was almost what I would call an immature version of a luxury brand that looked like a badge on a luxury car.
IWSLT2017
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๊ทธ๋ฆฌ๊ณ  ์ €ํฌ๊ฐ€ ์ „ ์„ธ๊ณ„๋กœ ๋ป—์–ด ๋‚˜๊ฐ€๋ฉด์„œ Sํด๋ž˜์Šค ๋ถ€ํ„ฐ ์ธ๋„์˜ ์ธ๋ ฅ๊ฑฐ๊นŒ์ง€ ๋‹ค๋ฃจ๊ฒŒ ๋˜์ž ์ €ํฌ์—๊ฒŒ ์ค‘์š”ํ•œ ๊ฒƒ์ด ๋” ๋ฒ”์šฉ์ ์ด๊ณ  ์ง€์—ญ ์นœํ™”์ ์ด๋ฉฐ ์šฐ๋ฆฌ๊ฐ€ ์‚ด๊ณ  ์žˆ๋Š” ๋„์‹œ์— ๊ด€๋ จ๋˜๋Š” ๊ฒƒ์ด์—ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๊ทธ๋Ÿฐ ๋…ธ๋ ฅ์„ ์•ฑ์˜ ํŒจํ„ด๊ณผ ์•„์ด์ฝ˜์—์„œ ๋ณด์‹ค ์ˆ˜ ์žˆ๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
And as we've gone worldwide and gone from S-Classes to auto rickshaws in India, it became something that was important for us to be more accessible, to be more hyperlocal, to be about the cities we were in and that's what you see with the patterns and colors.
IWSLT2017
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๊ทธ๋ฆฌ๊ณ  ๋” ์ƒ์ง•์ ์ด ๋˜๊ธฐ ์œ„ํ•ด์„œ ์ž…๋‹ˆ๋‹ค. ์™œ๋ƒํ•˜๋ฉด U๋ผ๋Š” ๋‹จ์–ด๊ฐ€ ์‚ฐํฌ๋ฆฌ์ŠคํŠธ์–ด๋กœ ์•„๋ฌด ์˜๋ฏธ๊ฐ€ ์—†๊ณ  U๋ผ๋Š” ๋œป์ด ๋ถ๊ฒฝ์–ด๋กœ ์•„๋ฌด ์˜๋ฏธ๊ฐ€ ์—†๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
And to be more iconic, because a U doesn't mean anything in Sanskrit, and a U doesn't mean anything in Mandarin.
IWSLT2017
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์ด๊ฒƒ์ด ์•ฑ์˜ ๋””์ž์ธ์— ๊ด€ํ•œ ๋‚ด์šฉ์ž…๋‹ˆ๋‹ค.
And so that was a little bit what it was about.
IWSLT2017
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์ด์ œ ์‚ฌ๋žŒ๋“ค์ด ์ƒˆ๋กญ๊ฒŒ ๋ฐ”๋€ ๊ฒƒ์„ ์ฒ˜์Œ ๋งˆ์ฃผํ•˜๋ฉด ์†์— ๋•€๋„ ๋‚˜๊ณ , ๋ญ ์ด๋Ÿฐ ์ €๋Ÿฐ -- ์กฐ๊ธˆ์€ ๊ฑฑ์ •๋„ ํ•˜๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค.
Now, when you first roll out something like that, I mean, your hands are sweating, you've got -- you know, you're a little worried.
IWSLT2017
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์ €ํฌ๊ฐ€ ๋ณธ ๊ฒฐ๊ณผ๋Š” ๋งŽ์€ ์‚ฌ๋žŒ๋“ค์ด -- ์‹ค์ œ๋กœ ์ดˆ๊ธฐ์— ๋งŽ์€ ์‚ฌ๋žŒ๋“ค์ด ์•ฑ์„ ์—ด์–ด๋ณด๋Š” ๊ฒƒ์„ ๋ณผ ์ˆ˜ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค. ์™œ๋ƒํ•˜๋ฉด ์—ด์—ˆ์„ ๋•Œ ์–ด๋–ค ์•ฑ์ธ์ง€ ์‚ฌ๋žŒ๋“ค์ด ๊ถ๊ตผํ•ด ํ•˜๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
What we saw is a lot of people -- actually, at the beginning, we saw a lot more people opening the app because they were curious what they would find when they opened it.
IWSLT2017
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๊ทธ๋ฆฌ๊ณ  ์ด์šฉ ํšŸ์ˆ˜๋„ ์ €ํฌ์˜ ์˜ˆ์ƒ๋ณด๋‹ค ์กฐ๊ธˆ ์ฆ๊ฐ€ ํ–ˆ์Šต๋‹ˆ๋‹ค.
And our numbers were slightly up from what we expected.
IWSLT2017
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ํฌ๋ฆฌ์Šค: ์ข‹์Šต๋‹ˆ๋‹ค, ํ›Œ๋ฅญํ•˜๋„ค์š”.
CA: OK, that's cool.
IWSLT2017
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๋‹น์‹ ์€ ๋งํ•˜์ž๋ฉด ์•ฝ๊ฐ„ ์ˆ˜์ˆ˜๊ป˜๋ผ๊ฐ™์€ ์‚ฌ๋žŒ์ž…๋‹ˆ๋‹ค.
Now, so you, yourself, are something of an enigma, I would say.
IWSLT2017
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์ง€๊ธˆ๊นŒ์ง€ ํ•จ๊ป˜ ํ•ด์˜จ ์ง€์›์ž๋“ค๊ณผ ํ›„์›์ž๋“ค์€ ๊ฐ•๋ ฅํ•˜๊ณ  ๊ฒฌ๊ณ ํ•œ ํƒ์‹œ ์‚ฐ์—…๋“ฑ ๊ณผ์˜ ์ดํ•ด๊ด€๊ณ„์—์„œ ๊ฒจ๋ฃฐ ์ˆ˜ ์žˆ๋Š” ์œ ์ผํ•œ ๊ธฐํšŒ๋Š” ๋งน๋ ฌํ•˜๊ณ , ๋ˆ์งˆ๊ธฐ๊ฒŒ ๊ฒฝ์Ÿํ•  ์ˆ˜ ์žˆ๋Š” ์‚ฌ๋žŒ์„ ๊ฐ–์ถ”๋Š” ๊ฒƒ์ด๋ผ ๋ฏฟ๊ณ  ์žˆ๊ณ  ๋‹น์‹ ์€ ๊ทธ ์ž์งˆ์„ ์ถฉ๋ถ„ํžˆ ์ฆ๋ช…ํ–ˆ์Šต๋‹ˆ๋‹ค
Your supporters and investors, who have been with you the whole way, believe that the only chance of sort of taking on the powerful, entrenched interests of taxi industry and so forth, is to have someone who is a fierce, relentless competitor, which you've certainly proved to be.
IWSLT2017
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๋ช‡๋ช‡ ์‚ฌ๋žŒ๋“ค์€ ๋‹น์‹ ์ด ๊ทธ๋Ÿฐ ์ž์งˆ์„ ๋„ˆ๋ฌด ๊ณผํ•˜๊ฒŒ ๊ฐ–์ถ”์—ˆ๋‹ค ์—ผ๋ คํ•˜๋Š” ์‚ฌ๋žŒ๋„ ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์•ฝ 1~2๋…„ ์ „์— ํ•œ ์—ฌ์„ฑ์ด ์šฐ๋ฒ„ ์„œ๋น„์Šค ์ด์šฉ ์ค‘ ์„ฑํญํ–‰์„ ๋‹นํ•œ ๊ฑธ๋กœ ํฐ ๋ฌธ์ œ๊ฐ€ ๋์—ˆ์Šต๋‹ˆ๋‹ค.
Some people feel you've almost taken that culture too far, and you know -- like a year or two ago there was a huge controversy where a lot of women got upset.
IWSLT2017
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๊ทธ ๊ธฐ๊ฐ„๋™์•ˆ ํšŒ์‚ฌ ๋‚ด๋ถ€์ ์œผ๋กœ๋Š” ์–ด๋–ป๊ฒŒ ๋ฐ›์•„ ๋“ค์˜€์Šต๋‹ˆ๊นŒ?
How did it feel like inside the company during that period?
IWSLT2017
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์‚ฌ์—…์ด ๋ฌด๋„ˆ์ง„๋‹ค๋Š” ๊ฒƒ์„ ๋А๊ผˆ์Šต๋‹ˆ๊นŒ?
Did you notice a loss of business?
IWSLT2017
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์–ด๋–ค ๊ตํ›ˆ์„ ์–ป๊ฒŒ ๋˜์…จ์Šต๋‹ˆ๊นŒ?
Did you learn anything from that?
IWSLT2017
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ํŠธ๋ž˜๋น„์Šค: ๊ธ€์Ž„์š”...์ œ ์ƒ๊ฐ์—” -- ์ €๋Š” ๊ณ ๋“ฑํ•™๊ต ๋•Œ๋ถ€ํ„ฐ ๊ธฐ์—…๊ฐ€์ ์ธ ๋งˆ์ธ๋“œ๋ฅผ ๊ฐ–๊ณ  ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์‚ฌ๋žŒ๋“ค์€ ๋‹ค์–‘ํ•œ ๋ฐฉ๋ฒ•์œผ๋กœ ์‚ฌ์—…๊ฐ€๋“ค์ด ํž˜๊ฒจ์šด ์‹œ๊ฐ„์„ ๋ณด๋‚ด๋Š” ๊ฒƒ์„ ๋ณผ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ €ํฌ์—๊ฒŒ๋Š” ์•ฝ 1๋…„ ๋ฐ˜ ์ „์— ์ผ์–ด๋‚ฌ์Šต๋‹ˆ๋‹ค. ์ €ํฌ์—๊ฒŒ๋„ ํž˜๊ฒจ์šด ์‹œ๊ฐ„์ž„์—๋Š” ๋ถ„๋ช…ํ–ˆ์Šต๋‹ˆ๋‹ค.
TK: Well, look, I think -- I've been an entrepreneur since I've been in high school and you have -- In various different ways an entrepreneur will see hard times and for us, it was about a year and a half ago, and for us it was hard times, too.
IWSLT2017
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๋‚ด๋ถ€์ ์œผ๋กœ๋Š” ์ œ ์ƒ๊ฐ์—๋Š” ์šฐ๋ฆฌ๋Š” ํ›Œ๋ฅญํ•œ ์‚ฌ๋žŒ๋“ค์ด ์—ด์‹ฌํžˆ ์ผํ–ˆ์ง€๋งŒ ๊ฒ‰์œผ๋กœ๋Š” ๋“œ๋Ÿฌ๋‚˜ ๋ณด์ด์ง€ ์•Š๋Š”๋‹ค๊ณ  ๋А๊ผˆ์Šต๋‹ˆ๋‹ค.
Now, inside, we felt like -- I guess at the end of the day we felt like we were good people doing good work, but on the outside that wasn't evident.
IWSLT2017
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๊ทธ๋ž˜์„œ ์ €ํฌ๊ฐ€ ํ•ด์•ผ ํ–ˆ๋˜ ๋งŽ์€ ๊ฒƒ๋“ค์€ ์ผ์ข…์˜ ์šฐ๋ฆฌ๋Š” ์•„์ฃผ ์ž‘์€ ํšŒ์‚ฌ์—์„œ๋ถ€ํ„ฐ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ œ ๋ง์€, ๋ง ๊ทธ๋Œ€๋กœ 2๋…„ ๋ฐ˜ ์ •๋„ ์ „์—๋Š” ํšŒ์‚ฌ ์ „ ์ง์›์ด 400๋ช… ์ด์—ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ง€๊ธˆ์€ 6,500๋ช… ์ž…๋‹ˆ๋‹ค.
And so there was a lot that we had to do to sort of -- We'd gone from a very small company -- I mean if you go literally two and a half years ago, our company was 400 people, and today it's 6,500.
IWSLT2017
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๊ทธ๋ฆฌ๊ณ  ์ด๋Ÿฐ ์„ฑ์žฅ์„ ๊ฑฐ์น˜๋ฉด์„œ ๋ฌธํ™”์  ๊ฐ€์น˜๋ฅผ ๊ฒฌ๊ณ ํ•˜๊ฒŒ ํ•ด์•ผ ํ•œ๋‹ค๊ณ  ์‚ฌ๋žŒ๋“ค์—๊ฒŒ ํ•ญ์ƒ ์ด์•ผ๊ธฐ ํ•ฉ๋‹ˆ๋‹ค.
And so when you go through that growth, you have to sort of cement your cultural values and talk about them all of the time.
IWSLT2017
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๊ทธ๋ฆฌ๊ณ  ์ง€์†์ ์œผ๋กœ ํ™•์ธ์„ ํ•˜๋ฉฐ ๋งํ•ฉ๋‹ˆ๋‹ค. "์šฐ๋ฆฌ๋Š” ํ›Œ๋ฅญํ•˜๊ณ  ์—ด์‹ฌํžˆ ์ผํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๊นŒ?
And make sure that people are constantly checking to say, "Are we good people doing good work?"
IWSLT2017
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๊ทธ๋ ‡๊ฒŒ ํ‰๊ฐ€์ง€์— ์ฒดํฌ๋ฅผ ํ•˜๊ณ  ๋‚˜๋ฉด ๊ทธ ๋‹ค์Œ ๋ถ€๋ถ„์€ ์ž์‹ ์˜ ์ด์•ผ๊ธฐ๋ฅผ ํ•˜๋Š” ๋ถ€๋ถ„์ด ์žˆ์Šต๋‹ˆ๋‹ค.
And if you check those boxes, the next part of that is making sure you're telling your story.
IWSLT2017
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๊ทธ๋ฆฌ๊ณ  ์ œ ์ƒ๊ฐ์—” ์ €ํฌ๊ฐ€ ๋งŽ์€ ๊ตํ›ˆ์„ ์–ป์—ˆ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ์ œ ์ƒ๊ฐ์—” ๊ทธ๋Ÿฐ ๊ฒฝํ—˜์„ ํ•˜๊ณ  ์ €ํฌ๋Š” ๋” ๊ฐ•ํ•ด์กŒ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
And I think we learned a lot of lessons but I think at the end of it we came out stronger.
IWSLT2017
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ํ•˜์ง€๋งŒ ๋ถ„๋ช… ํž˜๋“  ์‹œ๊ฐ„์ด์—ˆ์Šต๋‹ˆ๋‹ค.
But it was certainly a difficult period.
IWSLT2017
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ํฌ๋ฆฌ์Šค: ์ œ๊ฐ€ ๋ณด๊ธฐ์—๋Š” ๋‹น์‹ ์ด ๊ฐ€๋Š” ๊ณณ๋งˆ๋‹ค ๋•Œ๋•Œ๋กœ ๋‹น์‹ ์„ ํž˜๋“ค๊ฒŒ ํ•˜๋Š” ์‚ฌ๋žŒ์„ ๋งŒ๋‚˜๋Š” ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค.
CA: It seems to me, everywhere you turn, you're facing people who occasionally give you a hard time.
IWSLT2017
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๋‰ด์š•์ด๋‚˜ ๋‹ค๋ฅธ ๊ณณ์˜ ๋ช‡๋ช‡์˜ ์šฐ๋ฒ„ ๋“œ๋ผ์ด๋ฒ„๋“ค์ด ๋ฐ”๋€ ์š”๊ธˆ ๋•Œ๋ฌธ์— ๋‹น์‹ ์—๊ฒŒ ๋งค์šฐ ํ™”๊ฐ€ ๋‚˜์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๊ทธ๋“ค์ด ๋งํ•˜๊ธฐ๋ฅผ ์šฐ๋ฒ„ ์šด์ „์ž๋กœ์„œ ๊ฑฐ์˜ ์ผํ•  ์ˆ˜ ์—†๋‹ค๊ณ  ์ด์•ผ๊ธฐํ•ฉ๋‹ˆ๋‹ค.
Some Uber drivers in New York and elsewhere are mad as hell now because you changed the fees and they can barely -- they claim -- barely afford the deal anymore.
IWSLT2017
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์–ด๋–ป๊ฒŒ -- ๋‹น์‹ ์ด ๋งํ–ˆ๋˜ ๊ฒƒ ์ฒ˜๋Ÿผ ์ตœ์ดˆ์— ์ด ์ผ์„ ์‹œ์ž‘ ํ–ˆ์„ ๋•Œ๋Š” ๋ฒ„ํŠผ์„ ๋ˆ„๋ฅด๋ฉด ์ฐจ๋ฅผ ์–ป์–ด ํƒ€๋Š”
How -- You know, you said that you started this originally -- just the coolness of pressing a button and summoning a ride.
IWSLT2017
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์ด ์ผ์€ ์‹œ์ž‘ ๋˜์—ˆ๊ณ  ๋‹น์‹ ์€ ์ „ ์„ธ๊ณ„์˜ ๊ฒฝ์ œ์— ๊ธฐ๋ณธ์ ์œผ๋กœ ์˜ํ–ฅ์„ ๋ฏธ์น˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ง€๊ธˆ๊นŒ์ง€๋Š” ๋ง์ด์ฃ .
This thing's taken off, you're affecting the whole global economy, basically, at this point.
IWSLT2017
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๋‹น์‹ ์ด ์›ํ•˜๋“  ์›์น˜ ์•Š๋˜ ์‚ฌ๋žŒ๋“ค์€ ๋‹น์‹ ์ด ์ผ์ข…์˜ ๋ฒ”๊ตญ๊ฐ€์  ์„ ์ง€์ž๋กœ์„œ ์„ธ์ƒ์„ ๋ฐ”๊พธ๊ธฐ๋ฅผ ์›ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
You're being forced to be, whether you want it or not, a kind of global visionary who's changing the world.
IWSLT2017
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์ œ ๋ง์€ -- ๋‹น์‹ ์€ ์–ด๋–ป๊ฒŒ ๋А๋ผ๊ณ  ์žˆ์Šต๋‹ˆ๊นŒ?
I mean -- who are you?
IWSLT2017
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๊ทธ๋ ‡๊ฒŒ ํ•˜๊ณ  ์‹ถ์€ ๋งˆ์Œ์ด ์žˆ์Šต๋‹ˆ๊นŒ?
Do you want that?
IWSLT2017
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์‚ฌ๋žŒ๋“ค์ด ์›ํ•˜๋Š” ์—ญํ™œ์„ ๋งก๊ณ  ์ดํ–‰ ํ•  ์ค€๋น„๊ฐ€ ๋˜์–ด ์žˆ์Šต๋‹ˆ๊นŒ?
Are you ready to go with that and be what that takes?
IWSLT2017
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ํŠธ๋ž˜๋น„์Šค: ์—ฌ๋Ÿฌ๊ฐ€์ง€ ์งˆ๋ฌธ์ด ์„ž์—ฌ ์žˆ๋Š” ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค ๊ทธ๋ž˜์„œ-- ๋จผ์ € ์š”๊ธˆ์— ๊ด€ํ•ด์„œ ๋ง์”€ ๋“œ๋ฆฌ๋ฉด -- ์ œ๊ฐ€ ํ•˜๊ณ ์‹ถ์€ ๋ง์€ ์ด๋ ‡์Šต๋‹ˆ๋‹ค.
TK: Well, there's a few things packed in that question, so -- First is on the pricing side -- I mean, keep in mind, right?
IWSLT2017
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์šฐ๋ฒ„์—‘์Šค๋กœ ์ €ํฌ๊ฐ€ ์ฒ˜์Œ ์‹œ์ž‘ํ–ˆ์„ ๋•Œ๋Š” ๋ง ๊ทธ๋Œ€๋กœ ๊ณ ๊ธ‰ ์Šน์šฉ์ฐจ ์„œ๋น„์Šค์— ๋น„ํ•ด 10์—์„œ 15% ์ •๋„ ์ €๋ ดํ–ˆ์Šต๋‹ˆ๋‹ค.
UberX, when we first started, was literally 10 or 15 percent cheaper than our black car product.
IWSLT2017
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์ด๊ฒƒ์ด ์ง€๊ธˆ์€ ๋งŽ์€ ๋„์‹œ์˜ ํƒ์‹œ๋น„์˜ ์ ˆ๋ฐ˜์ž…๋‹ˆ๋‹ค.
It's now in many cities, half the price of a taxi.
IWSLT2017
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๊ทธ๋ฆฌ๊ณ  ์šฐ๋ฒ„ ๋“œ๋ผ์ด๋ฒ„๋“ค์ด ์‹œ๊ฐ„๋‹น ๋ฒ„๋Š” ๋ˆ์€ ํƒ์‹œ ๊ธฐ์‚ฌ๋ณด๋‹ค ๋†’๋‹ค๋Š” ๊ฒƒ์„ ๋ณด์—ฌ์ค„ ์ž๋ฃŒ๋„ ๊ฐ€์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
And we have all the data to show that the divers are making more per hour than they would as taxi drivers.
IWSLT2017
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๊ฐ€๊ฒฉ์ด ๋‚ด๋ ค๊ฐ€๋ฉด ์ƒ๊ธฐ๋Š” ์ผ์€ ์‚ฌ๋žŒ๋“ค์ด ํ†ต์ƒ ์ผ์ƒ์ƒํ™œ์—์„œ ์ด๋Ÿฐ ์„œ๋น„์Šค๋ฅผ ์ด์šฉํ•˜์ง€ ์•Š๋Š” ์‹œ๊ฐ„์— ์šฐ๋ฒ„๋ฅผ ๋” ์ด์šฉํ•˜๊ฒŒ ๋˜๊ณ  ์ด๋Ÿฐ ์„œ๋น„์Šค๋ฅผ ์ด์šฉํ•ด ๊ฐ€์ง€ ์•Š๋˜ ๊ณณ์— ๊ฐ€๋Š”๋ฐ์—๋„ ์‚ฌ์šฉํ•˜๊ฒŒ ๋ฉ๋‹ˆ๋‹ค.
What happens is when the price goes down, people are more likely to take Uber at different times of the day than they otherwise would have, and they're more likely to use it in places they wouldn't have before.
IWSLT2017
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๊ทธ๋ฆฌ๊ณ  ์ด ์˜๋ฏธ๋Š” ๋“œ๋ผ์ด๋ฒ„๊ฐ€ ์†๋‹˜์„ ํƒœ์šฐ๊ณ  ์–ด๋””๋ฅผ ๊ฐ€๋“  ๋Œ์•„ ์˜ค๋Š”๊ธธ์— ์†๋‹˜์„ ํƒœ์šธ ์ˆ˜ ์žˆ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
And what that means for a driver is wherever he or she drops somebody off, they're much more likely to get a pickup and get back in.
IWSLT2017
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๊ทธ๋ฆฌ๊ณ  ๊ทธ ๋ง์ธ ์ฆ‰ ์‹œ๊ฐ„๋‹น ์†๋‹˜์„ ํƒœ์šฐ๋Š” ํšŸ์ˆ˜๊ฐ€ ๋Š˜์–ด๋‚˜๊ณ  ์ƒ์‚ฐ์ ์ธ ์‹œ๊ฐ„์ด ๋Š˜์–ด๋‚˜๊ณ  ์ˆ˜์ž…๋„ ์ฆ๊ฐ€ํ•œ๋‹ค๋Š” ๊ฒƒ ์ž…๋‹ˆ๋‹ค.
And so what that means is more trips per hour, more minutes of the hour where they're productive and actually, earnings come up.
IWSLT2017
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๊ทธ๋ฆฌ๊ณ  5~6์ฐจ๋ก€ ๊ฐ€๊ฒฉ์„ ์ธํ•˜ํ•œ ๋„์‹œ๋“ค์ด ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๊ทธ๋Ÿฐ ๊ฐ€๊ฒฉ ์ธํ•˜๋กœ ์ด์œค ์ฆ๊ฐ€๊ฐ€ ์ผ์–ด๋‚œ ๊ฒƒ๋„ ํ™•์ธํ–ˆ์Šต๋‹ˆ๋‹ค.
And we have cities where we've done literally five or six price cuts and have seen those price cuts go up over time.
IWSLT2017
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์‹ฌ์ง€์–ด ๋‰ด์š•์—์„œ๋„ ์ด์œค์ด ์ฆ๊ฐ€ํ–ˆ๋Š”๋ฐ-- ์ €ํฌ๋Š” "4 Septembers" ๋ผ๊ณ  ๋ถ€๋ฅด๋Š” ๋ธ”๋กœ๊ทธ ๊ฒŒ์‹œ๋ฌผ์ด ์žˆ์Šต๋‹ˆ๋‹ค -- ์ˆ˜์ž…์„ ๋น„๊ต ํ•ด๋ณด๋ฉด 9์›”๊ณผ ๋‹ค์Œ 9์›” ๊ทธ๋ฆฌ๊ณ  ๋‹ค์Œ 9์›”๊ณผ ๋ง์ž…๋‹ˆ๋‹ค.
So even in New York -- We have a blog post we call "4 Septembers" -- compare the earnings September after September after September.
IWSLT2017
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๋งค๋…„ ๊ฐ™์€ ๋‹ฌ์˜ ์ด์œค์„ ๋น„๊ตํ•œ ๊ฒฐ๊ณผ์ž…๋‹ˆ๋‹ค.
Same month every year.
IWSLT2017
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๊ทธ๋ฆฌ๊ณ  ์šฐ๋ฆฌ๊ฐ€ ๋ณด๋Š” ๊ฒƒ์€ ๊ฐ€๊ฒฉ์ด ์ธํ•˜๋  ์ˆ˜๋ก ์ˆ˜์ž…์ด ๋Š˜์–ด๋‚˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
And we see the earnings going up over time as the price comes down.
IWSLT2017
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๊ทธ๋ฆฌ๊ณ  ์ ์ • ๊ฐ€๊ฒฉ์„ ์ด๋ž€ ๊ฒƒ์ด ์žˆ์Šต๋‹ˆ๋‹ค -- ๊ณ„์†ํ•ด์„œ ๊ฐ€๊ฒฉ์„ ๋‚ฎ์ถœ ์ˆœ ์—†์Šต๋‹ˆ๋‹ค.
And there's a perfect price point -- you can't go down forever.
IWSLT2017
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๊ทธ๋ฆฌ๊ณ  ๊ฐ€๊ฒฉ์„ ์ธํ•˜ํ•ด๋„ ๋” ์ด์ƒ ์ˆ˜์ž…์ด ์ฆ๊ฐ€ํ•˜์ง€ ์•Š๋Š” ์ง€์—ญ์—๋Š” ๋‹ค์‹œ ๊ฐ€๊ฒฉ์„ ์˜ฌ๋ฆฝ๋‹ˆ๋‹ค.
And in those places where we bring the price down but we don't see those earnings pop, we bring the prices back up.
IWSLT2017
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์ด๊ฒƒ์ด ์ฒซ ์งˆ๋ฌธ์— ๋Œ€ํ•œ ๋Œ€๋‹ต์ž…๋‹ˆ๋‹ค.
So that addresses that first part.
IWSLT2017
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๊ทธ๋ฆฌ๊ณ  ์ˆ˜์ˆ˜๊ป˜๋ผ์™€ ๊ทธ์— ๊ด€๋ จ๋œ -- ์ œ ๋ง์€, ์ €์™€ ๊ฐ™์€ ๊ธฐ์—…๊ฐ€์—๊ฒŒ๋Š” ํฅ๋ถ„๋˜๋Š” ๊ฒƒ ์ค‘์˜ ํ•˜๋‚˜๊ฐ€ ๋ฌธ์ œ๋ฅผ ํ•ด๊ฒฐํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
And then the enigma and all of this -- I mean, the kind of entrepreneur I am is one that gets really excited about solving hard problems.
IWSLT2017
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๊ทธ๋ฆฌ๊ณ  ์ œ๊ฐ€ ๋ฌ˜์‚ฌํ•˜๋Š” ๋ฐฉ๋ฒ•์ด ์ˆ˜ํ•™ ๊ต์ˆ˜๊ฐ™์ด ํ‘œํ˜„ํ•˜๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
And the way I like to describe it is it's kind of like a math professor.
IWSLT2017
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์•„์‹œ๊ฒ ๋‚˜์š”? ๋งŒ์•ฝ์— ์ˆ˜ํ•™๊ต์ˆ˜๊ฐ€ ํ’€์–ด์•ผ ๋˜๋Š” ์–ด๋ ค์šด ๋ฌธ์ œ๊ฐ€ ํ•˜๋‚˜๋„ ์—†๋‹ค๋ฉด ๊ทธ ์‚ฌ๋žŒ์€ ๋งค์šฐ ์Šฌํ”ˆ ์ˆ˜ํ•™ ๊ต์ˆ˜์ผ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
You know? If a math professor doesn't have hard problems to solve, that's a really sad math professor.
IWSLT2017
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๊ทธ๋ฆฌ๊ณ  ์ €ํฌ ์šฐ๋ฒ„๋Š” ์–ด๋ ค์šด ๋ฌธ์ œ๋ฅผ ์ข‹์•„ํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ €ํฌ๋Š” ์–ด๋ ค์šด ๋ฌธ์ œ์— ์—ด๊ด‘ํ•˜๊ณ  ๋ฌธ์ œ๋ฅผ ํ•ด๊ฒฐํ•˜๋Š” ๊ฒƒ์— ์—ด๊ด‘ํ•ฉ๋‹ˆ๋‹ค.
And so at Uber we like the hard problems and we like getting excited about those and solving them.
IWSLT2017
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ํ•˜์ง€๋งŒ ์–ด๋ ค์šด ๋ฌธ์ œ๋ผ๊ณ  ๋‹ค ์ข‹์•„ํ•˜๋Š” ๊ฒƒ์€ ์•„๋‹™๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ์šฐ๋ฆฌ๊ฐ€ ์ฐพ์„ ์ˆ˜ ์žˆ๋Š” ๋ฌธ์ œ ์ค‘์— ๊ฐ€์žฅ ์–ด๋ ค์šด ๋ฌธ์ œ๋ฅผ ํ’€๊ณ  ์‹ถ์–ดํ•˜๊ณ  ๊ทธ๋ฆฌ๊ณ  ์šฐ๋ฆฌ๊ฐ€ ๊ทธ๊ฒƒ์„ ํ•ด๊ฒฐํ•˜๊ธธ ์›ํ•˜๋Š” ์ด์œ ๋Š” ๊ทธ๊ฒƒ์— ์‚ฌ๋žŒ์„ ํฅ๋ถ„์‹œํ‚ค๋Š” ์š”์†Œ๊ฐ€ ์žˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
But we don't want just any math problem, we want the hardest ones that we can possibly find, and we want the one that if you solve it, there's a little bit of a wow factor.
IWSLT2017
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ํฌ๋ฆฌ์Šค: ์•ฝ 2๋…„ ํ›„์— -- ๋ญ ํ•œ 5๋…„ ํ›„๋ผ๊ณ  ํ•ฉ์‹œ๋‹ค, ์ž˜์€ ๋ชจ๋ฅด๊ฒ ์Šต๋‹ˆ๋‹ค๋งŒ -- ๋‹น์‹ ์€ ๋ฏฟ๊ธฐ ํž˜๋“  ๋ฌด์ธ ์ž๋™์ฐจ๋ฅผ ์ถœ์‹œํ•˜๊ฒŒ ๋˜๋ฉด ๊ทธ๋ฆฌ๊ณ  ์ง€๊ธˆ ์šฐ๋ฒ„๋ฅผ ์ด์šฉํ•˜๋Š” ๊ฒƒ๋ณด๋‹ค ์•„๋งˆ๋„ ์ €๋ ดํ•˜๊ฒŒ ์ƒ์šฉํ™” ํ•˜๊ฒŒ ๋˜๋ฉด
CA: In a couple years' time -- say five years' time, I don't know when -- you roll out your incredible self-driving cars, at probably a lower cost than you currently pay for an Uber ride.
IWSLT2017
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์ง€๊ธˆ ์šฐ๋ฒ„ ๋“œ๋ผ์ด๋ฒ„๋กœ ์ผํ•˜๋Š” ์ˆ˜๋ฐฑ๋งŒ์˜ ์‚ฌ๋žŒ๋“ค์—๊ฒ ๋ญ๋ผ๊ณ  ํ•˜์‹ค ๊ฒ๋‹ˆ๊นŒ?
What do you say to your army of a million drivers plus at that time?
IWSLT2017
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ํŠธ๋ž˜๋น„์Šค: ๋‹ค์‹œ ์„ค๋ช…ํ•ด์ฃผ์‹œ๊ฒ ์–ด์š”? ์–ธ์ œ๋ผ๊ณ ์š”?
TK: Explain that again -- at which time?
IWSLT2017
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ํฌ๋ฆฌ์Šค: ์–ธ์  ๊ฐ€ ๋ฌด์ธ์ž๋™์ฐจ๊ฐ€ ์ƒ์šฉํ™”๊ฐ€ ๋˜๋ฉด -- ํŠธ๋ž˜๋น„์Šค: ๊ทธ๋ž˜์š”, ๊ทธ๋ ‡์Šต๋‹ˆ๋‹ค. ์ฃ„์†กํ•ฉ๋‹ˆ๋‹ค. ์ œ๊ฐ€ ๊ทธ ๋ถ€๋ถ„์„ ๋น ๋œจ๋ ธ์Šต๋‹ˆ๋‹ค.
CA: At the time when self-driving cars are coming -- TK: Sure, sure, sure. Sorry, I missed that.
IWSLT2017
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ํฌ๋ฆฌ์Šค: ์‚ฌ๋žŒ๋“ค์—๊ฒŒ ๋ญ๋ผ๊ณ  ํ•˜์‹ค ๊ฒ๋‹ˆ๊นŒ?
CA: What do you say to a driver?
IWSLT2017
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ํŠธ๋ž˜๋น„์Šค: ์ผ๋‹จ ์ œ ์ƒ๊ฐ์—” ์ฒซ์งธ๋กœ ์ƒ์šฉํ™” ๊นŒ์ง€๋Š” ์ œ์ƒ๊ฐ์—๋Š” ๊ด‘๊ณ ๋‚˜ ๋Œ€์ค‘์—์„œ ์˜ˆ์ƒํ•˜๋Š” ๊ฒƒ๋ณด๋‹ค๋Š” ๋” ์˜ค๋žœ ์‹œ๊ฐ„์ด ๊ฑธ๋ฆด ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค.
TK: Well, look, I think the first part is it's going to take -- it's likely going to take a lot longer than I think some of the hype or media might expect.
IWSLT2017
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๊ทธ๊ฒŒ ์ฒซ ๋ฒˆ์งธ๋กœ ํ•  ์ด์•ผ๊ธฐ์ด๊ณ ,
That's part one.
IWSLT2017
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๋‘ ๋ฒˆ์งธ๋กœ๋Š” ์ƒ์šฉํ™”๊ฐ€ ๋˜๊ธฐ๊นŒ์ง€๋Š” -- ์•„์ฃผ ๊ธด ๊ณผ๋„๊ธฐ๊ฐ€ ์žˆ์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
Part two is it's going to also take -- there's going to be a long transition.
IWSLT2017
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๋ฌด์ธ ์ž๋™์ฐจ๋“ค์€ ํŠน์ •์ง€์—ญ์—์„œ๋งŒ ์šดํ–‰๋ฉ๋‹ˆ๋‹ค.
These cars will work in certain places and not in others.
IWSLT2017
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์ €ํฌ์—๊ฒŒ๋Š” ํฅ๋ฏธ๋กœ์šด ๋„์ „์ž…๋‹ˆ๋‹ค.
For us it's an interesting challenge, right?
IWSLT2017
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์™œ๋ƒํ•˜๋ฉด -- ๊ตฌ๊ธ€์€ ์ด ์‚ฌ์—…์— 2007๋…„๋ถ€ํ„ฐ ํˆฌ์žํ•˜๊ธฐ ์‹œ์ž‘ํ–ˆ๊ณ , ํ…Œ์Šฌ๋ผ๋„ ํ•˜๊ณ  ์žˆ๊ณ , ์• ํ”Œ๋„ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ž๋™์ฐจ ์ œ์กฐ์‚ฌ๋“ค๋„ ์ด ์‚ฌ์—…์„ ์ง„ํ–‰ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
Because, well -- Google's been investing in this since 2007, Tesla's going to be doing it, Apple's going to be doing it, the manufacturers are going to be doing it.
IWSLT2017
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์ด๋Ÿฐ ์„ธ์ƒ์€ ์ข‹์€ ์˜๋„๋ฅผ ๊ฐ€์ง€๊ณ  ์‹คํ˜„์ด ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค.
This is a world that's going to exist, and for good reason.
IWSLT2017
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๋งค๋…„ ๋ฐฑ๋งŒ๋ช…์˜ ์‚ฌ๋žŒ๋“ค์ด ์ž๋™์ฐจ ์‚ฌ๊ณ ๋กœ ์‚ฌ๋งํ•ฉ๋‹ˆ๋‹ค.
A million people die a year in cars.
IWSLT2017
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๊ทธ๋ฆฌ๊ณ  ์šฐ๋ฆฌ๋Š” ์ด๋ฏธ ์ „ ์„ธ๊ณ„์—์„œ ์ˆ˜ ์‹ญ์–ต์˜ ํ˜น์€ ์ˆ˜ ์‹ญ์กฐ์˜ ์‹œ๊ฐ„๋™์•ˆ ์‚ฌ๋žŒ๋“ค์ด ์šด์ „๋Œ€๋ฅผ ์žก๊ณ  ์ขŒ์ ˆํ•˜๊ณ  ๋ถˆ์•ˆํ•ด ํ•˜๋ฉฐ ์‹œ๊ฐ„์„ ๋ณด๋‚ด๋Š” ๊ฒƒ์„ ๋ณด์•„ ์™”์Šต๋‹ˆ๋‹ค.
And we already looked at the billions or even trillions of hours worldwide that people are spending sitting in them, driving frustrated, anxious.
IWSLT2017
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๊ทธ๋ฆฌ๊ณ  ์‚ฌ๋žŒ๋“ค์—๊ฒŒ ์‹œ๊ฐ„์„ ๋˜๋Œ๋ ค ์ฃผ๋ฉฐ ์šด์ „์— ๋Œ€ํ•œ ๊ฑฑ์ •์„ ์—†์— ์คŒ์œผ๋กœ์จ ๋ฐœ์ „ํ•  ์‚ถ์˜ ์งˆ์— ๋Œ€ํ•ด์„œ ์ƒ๊ฐํ•ด ๋ณด์‹œ๊ธฐ ๋ฐ”๋ž๋‹ˆ๋‹ค.
And think about the quality of life that improves when you give people their time back and it's not so anxiety-ridden.
IWSLT2017
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์ œ ์ƒ๊ฐ์—” ์ข‹์€ ๋ฉด์ด ๋งŽ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
So I think there's a lot of good.
IWSLT2017
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๊ทธ๋ž˜์„œ ์ €ํฌ๋Š” ์ด๋ ‡๊ฒŒ ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ๋ฌผ๋ก  ๋ชจ๋“ ๊ฒƒ์ด ๋งค์šฐ ํž˜๊ฒน๊ฒ ์ง€๋งŒ ๊ธ์ •์ ์ธ ๋ฆฌ๋”์‰ฝ์œผ๋กœ ๋ฐ˜๋Œ€ํ•˜๋Š” ๋Œ€์‹ ์— -- ๊ธฐ์ˆ  ๋ฐœ์ „์— ๋ฐ˜๋Œ€ ํ•˜๋Š” ๋Œ€์‹ ์—, ํƒ์‹œ ์‚ฐ์—…์ด๋‚˜ ํŠธ๋กค๋ฆฌ ์‚ฐ์—…์—์„œ๋Š” ๋ฐ˜๋Œ€ ํ•  ์ง€๋„ ๋ชจ๋ฆ…๋‹ˆ๋‹ค๋งŒ -- ์šฐ๋ฆฌ๋Š” ๋ฐ›์•„ ๋“ค์ด๊ณ  ๋ฏธ๋ž˜์˜ ํ•œ ๋ถ€๋ถ„์ด ๋˜์–ด์•ผ ํ•œ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
And so the way we think about it is that it's a challenge, but one for optimistic leadership, Where instead of resisting -- resisting technology, maybe like the taxi industry, or the trolley industry -- we have to embrace it or be a part of the future.
IWSLT2017
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ํ•˜์ง€๋งŒ ์šฐ๋ฆฌ๊ฐ€ ์–ด๋–ป๊ฒŒ ๊ธ์ •์ ์œผ๋กœ ์ด๋Œ์–ด ๋‚˜๊ฐˆ ์ˆ˜ ์žˆ์„๊นŒ์š”?
But how do we optimistically lead through it?
IWSLT2017
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๋‹ค๋ฅธ ๋„์‹œ์™€ ์—ฐ๊ณ„ํ•  ์ˆ˜ ์žˆ๋Š” ๋ฐฉ๋ฒ•์ด ์žˆ์„๊นŒ์š”?
Are there ways to partner with cities?
IWSLT2017
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