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์•Œ: ์•„์‹œ๋‹ค์‹œํ”ผ ์ด ๋ถ„์•ผ์— 15๋…„ ์ •๋„ ์žˆ์—ˆ์ž–์•„์š”.
AG: I think that the crossing -- you know, I've only been in the business world for 15 years.
IWSLT2017
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์ œ๊ฐ€ ๊นจ๋‹ฌ์€ ๊ฒƒ ์ค‘ ํ•˜๋‚˜๊ฐ€ ์ƒˆ๋กœ์šด ์ œํ’ˆ์ด๋‚˜ ์„œ๋น„์Šค๊ฐ€ ๊ธฐ์กด์˜ ๊ฒƒ๋ณด๋‹ค ๋น„์‹ธ๊ฑฐ๋‚˜ ์‹ธ๋ฉด ์ค‘์š”ํ•˜๋‹ค๋Š” ๊ฒƒ์ด์—ˆ์–ด์š”.
But one of the things I've learned is that apparently it matters if a new product or service is more expensive than the incumbent, or cheaper than.
IWSLT2017
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๋” ์ €๋ ดํ•˜๋ฉด ๋ณ€ํ™”๋ฅผ ์ผ์œผํ‚ฌ ์ˆ˜ ์žˆ๋‹ค๊ณ  ๋ฐํ˜€์กŒ์ฃ .
Turns out, it makes a difference if it's cheaper than.
IWSLT2017
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๊ทธ๋ฆฌ๊ณ  ๊ทธ ์„ ์„ ๋„˜์–ด์„œ๋ฉด ์•„์ฃผ ๋งŽ์€ ๋ณ€ํ™”๊ฐ€ ์ผ์–ด๋‚˜์š”.
And when it crosses that line, then a lot of things really change.
IWSLT2017
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์ด๋Ÿฐ ๋ฐœ์ „์— ์ž์ฃผ ๋†€๋ผ์š”.
We are regularly surprised by these developments.
IWSLT2017
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์œ„๋Œ€ํ•œ ๊ฒฝ์ œํ•™์ž์ธ ๋ฃจ๋”” ๋ˆ๋ถ€์‰ฌ๋Š” ์ด๋Ÿฐ ๋ง์„ ํ–ˆ์ฃ . "๋ชจ๋“  ๊ฒƒ์€ ์‹œ์ž‘ํ•˜๋Š” ๋ฐ์—๋Š” ์ƒ๊ฐํ–ˆ๋˜ ๊ฒƒ๋ณด๋‹ค ์˜ค๋žœ ์‹œ๊ฐ„์ด ๊ฑธ๋ฆฌ๊ณ , ์ƒ๊ฐํ–ˆ๋˜ ๊ฒƒ๋ณด๋‹ค ๋” ๋นจ๋ฆฌ ๋ฒŒ์–ด์ง„๋‹ค."
The late Rudi Dornbusch, the great economist said, "Things take longer to happen then you think they will, and then they happen much faster than you thought they could."
IWSLT2017
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ํ˜„์žฌ ๊ทธ๋ ‡๋‹ค๊ณ  ์ƒ๊ฐํ•ด์š”.
I really think that's where we are.
IWSLT2017
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์–ด๋–ค ์‚ฌ๋žŒ๋“ค์€ "ํƒœ์–‘ ๋ฐœ์ „ ํŠน์ด์ "์ด๋ผ๋Š” ๋ง์„ ์“ฐ๋Š”๋ฐ์š”, ๋Œ€๋ถ€๋ถ„์˜ ์žฅ์†Œ์—์„œ ์ง€์›์„ ๋ชป๋ฐ›์ง€๋งŒ ๊ทธ๋ฆฌ๋“œ ํŒจ๋ฆฌํ‹ฐ ์•„๋ž˜๋กœ ๋–จ์–ด์ง€๋ฉด ์ด๊ฒŒ ๊ธฐ๋ณธ ์„ ํƒ์ด ๋  ๊ฒƒ์ด๋ผ๋Š” ๋ง์ด์—์š”.
Some people are using the phrase "The Solar Singularity" now, meaning when it gets below the grid parity, unsubsidized in most places, then it's the default choice.
IWSLT2017
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์–ด์ œ ์žˆ์—ˆ๋˜ ๋ฐœํ‘œ ์ค‘์— ์žˆ์—ˆ๋˜ ์ง€ํŠธ๋‹ˆ ๋ง์ธ๋ฐ์š”, ์ด๋ฅผ ๋Šฆ์ถ”๋ ค๊ณ  ๋ฒ•์•ˆ๋“ค์„ ๋ฐœ์˜ํ•˜๋ ค๋Š” ๋…ธ๋ ฅ๋„ ์žˆ์–ด์š”.
Now, in one of the presentations yesterday, the jitney thing, there is an effort to use regulations to slow this down.
IWSLT2017
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๊ทธ๋Ÿฐ๋ฐ ํšจ๊ณผ๊ฐ€ ์žˆ์„๊ฑฐ๋ผ๊ณ  ์ƒ๊ฐํ•˜์ง„ ์•Š์•„์š”.
And I just don't think it's going to work.
IWSLT2017
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์• ํ‹€๋žœํƒ€ ํ‹ฐํŒŒํ‹ฐ ์˜์žฅ์ธ ๋ฐ๋น„ ๋‘˜๋ฆฌ๋ผ๋Š” ์—ฌ์„ฑ์ด ์žˆ๋Š”๋ฐ์š”.
There's a woman in Atlanta, Debbie Dooley, who's the Chairman of the Atlanta Tea Party.
IWSLT2017
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์ด๋Ÿฌํ•œ ๋…ธ๋ ฅ์˜ ์ผํ™˜์œผ๋กœ ํƒœ์–‘ ํŒจ๋„์— ์„ธ๊ธˆ์„ ๋ถ€๊ณผํ•˜๊ณ  ๊ทœ์ œํ•˜๋ผ๊ณ  ํ† ๋ก ์— ๋‚ด๋ณด๋ƒˆ์Šต๋‹ˆ๋‹ค.
They enlisted her in this effort to put a tax on solar panels and regulations.
IWSLT2017
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๊ทธ๋…€๋Š” ์‚ด๋˜ ์ง‘ ์ง€๋ถ•์— ๋ง‰ ํƒœ์–‘ ํŒจ๋„์„ ๋ถ€์ฐฉํ–ˆ๊ธฐ์— ์ด ๋ถ€ํƒ์„ ์ดํ•ดํ•  ์ˆ˜ ์—†์—ˆ์ฃ .
And she had just put solar panels on her roof and she didn't understand the request.
IWSLT2017
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๊ทธ๋ž˜์„œ ๊ทธ๋…€๋Š” ์‹œ์—๋ผ ํด๋Ÿฝ๊ณผ ํ•จ๊ป˜ ๊ทธ๋ฆฐํ‹ฐํŒŒํ‹ฐ๋ผ๋Š” ์กฐ์ง์„ ๋งŒ๋“ค์—ˆ์Šต๋‹ˆ๋‹ค.
And so she went and formed an alliance with the Sierra Club and they formed a new organization called the Green Tea Party.
IWSLT2017
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๊ทธ๋ฆฌ๊ณ  ๊ทธ ์ œ์•ˆ์„ ๊ฑฐ์ ˆํ–ˆ์ฃ .
And they defeated the proposal.
IWSLT2017
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๊ทธ๋ฆฌ๊ณ  ๋์œผ๋กœ, ์งˆ๋ฌธ์— ๋‹ต์„ ํ•˜์ž๋ฉด, ์•ฝ๊ฐ„ ์‹œ์‹œํ•˜๊ณ  ์ง„๋ถ€ํ• ์ง€๋„ ๋ชจ๋ฅด์ง€๋งŒ 10๋…„ ์ „์—, ํฌ๋ฆฌ์Šคํ‹ฐ๋‚˜๊ฐ€ ๋งํ•˜๊ธธ, ์—ฌ๊ธฐ ๊ณ„์‹  ๋ถ„๋“ค ์ค‘์— ๊ธฐํ•˜๊ธ‰์ˆ˜ ๊ณก์„ ์„ ๋งŒ๋“œ๋Š” ๋ฐ ์žˆ์–ด์„œ ํฌ๊ฒŒ ์ผ์กฐํ•˜์‹  ๋ถ„๋“ค์ด ์žˆ์„ ๊ฑฐ์˜ˆ์š”.
So, finally, the answer to your question is, this sounds a little corny and maybe it's a clichรฉ, but 10 years ago -- and Christiana referred to this -- there are people in this audience who played an incredibly significant role in generating those exponential curves.
IWSLT2017
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์–ด๋–ค ๋ถ„๋“ค์€ ๊ฒฝ์ œ์ ์œผ๋กœ ๋งž์ง€๋Š” ์•Š์•˜๋”๋ผ๋„ ์„ธ๊ณ„์ ์ธ ํ˜๋ช…์„ ๋ถˆ๋Ÿฌ์ผ์œผ์ผฐ์Šต๋‹ˆ๋‹ค.
And it didn't work out economically for some of them, but it kick-started this global revolution.
IWSLT2017
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์ด์ œ ์—ฌ๊ธฐ ๊ณ„์‹  ๋ถ„๋“ค์ด ์šฐ๋ฆฌ๊ฐ€ ์ด๋ค„๋‚ผ ๊ฒƒ์ด๋ผ๋Š” ๊ฑธ ์•„์…จ์œผ๋‹ˆ ์–ด๋–ค ์ผ์„ ํ•˜์‹ค๊นŒ์š”?
And what people in this audience do now with the knowledge that we are going to win this.
IWSLT2017
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ํ•˜์ง€๋งŒ ์–ผ๋งˆ๋‚˜ ๋น ๋ฅด๊ฒŒ ์ด๋ค„๋‚ผ ๊ฒƒ์ธ์ง€๊ฐ€ ํ›จ์”ฌ ์ค‘์š”ํ•ฉ๋‹ˆ๋‹ค.
But it matters a lot how fast we win it.
IWSLT2017
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ํฌ๋ฆฌ์Šค: ์•„์ฃผ ํž˜์žˆ๋Š” ๊ฐ•์—ฐ์ด์—ˆ์–ด์š”.
CA: Al Gore, that was incredibly powerful.
IWSLT2017
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๋งŒ์•ฝ ์˜ฌํ•ด๊ฐ€ ๋ฐ”๋กœ ๋ง์”€ํ•˜์‹ ๋Œ€๋กœ ์ •์น˜์ ์ธ ๋ฌธ์ œ๊ฐ€ ๋ฐ”๋€Œ๋Š” ๊ทธ ํ•ด๋ผ๋ฉด, ์ด๊ฑด ๋”์ด์ƒ ์ •์น˜์ ์ธ ์ด์Šˆ๊ฐ€ ์•„๋‹™๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ๊ณผํ•™๊ณผ, ์ด๋Ÿฐ ํˆฌ์ž ๊ธฐํšŒ์™€ ๊ทธ ๋‚ ์„ ์ด๋ค„๋‚ผ ๊ฒƒ์ด๋ผ๋Š” ์ด์œ ๋“ค๋กœ ๋’ท๋ฐ›์นจํ•˜์—ฌ ๋‹ค๋ฅธ ์ชฝ์— ์žˆ๋Š” ์‚ฌ๋žŒ๋“ค์„ ํ•œ๋ฐ ๋ชจ์•˜์–ด์š”. ์ •๋ง ํฅ๋ถ„๋˜๋„ค์š”.
If this turns out to be the year, that the partisan thing changes, as you said, it's no longer a partisan issue, but you bring along people from the other side together, backed by science, backed by these kinds of investment opportunities, backed by reason that you win the day -- boy, that's really exciting.
IWSLT2017
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์ •๋ง ๊ฐ์‚ฌ๋“œ๋ฆฝ๋‹ˆ๋‹ค.
Thank you so much.
IWSLT2017
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์•Œ: ๋‹ค์‹œ TED์— ์ดˆ๋Œ€ํ•ด์ค˜์„œ ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.
AG: Thank you so much for bringing me back to TED.
IWSLT2017
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๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.
Thank you!
IWSLT2017
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์˜ค๋Š˜, ์•„์นจ์— ์ €๋Š” ๋ฏธ๋ž˜์˜ ์ธ๊ฐ„ ์ค‘์‹ฌ์˜ ๊ตํ†ต์— ๋Œ€ํ•ด์„œ ์ด์•ผ๊ธฐํ•˜๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค. ์–ด๋–ป๊ฒŒ ์šฐ๋ฆฌ๊ฐ€ ๊ตํ†ต์ฒด์ฆ๊ณผ, ํ™˜๊ฒฝ์˜ค์—ผ ๊ทธ๋ฆฌ๊ณ  ์ฃผ์ฐจ ๋ฌธ์ œ๋ฅผ ๋” ๋งŽ์€ ์‚ฌ๋žŒ๋“ค์„ ์ ์€ ์ˆ˜์˜ ์ฐจ์— ํƒœ์›€์œผ๋กœ์จ ํ•ด๊ฒฐ ํ•  ์ˆ˜ ์žˆ๋Š”์ง€์— ๋Œ€ํ•ด์„œ ๋ง์ด์ฃ . ๊ทธ๋ฆฌ๊ณ  ์–ด๋–ป๊ฒŒ ์ด๊ฒƒ์„ ์šฐ๋ฆฌ ์ฃผ๋จธ๋‹ˆ์— ์žˆ๋Š” ๊ธฐ์ˆ ๋กœ ์ด๋ฃฐ ์ˆ˜ ์žˆ๋Š”์ง€ ์ด์•ผ๊ธฐํ•  ๊ฒ๋‹ˆ๋‹ค.
Today I wanted to -- well, this morning -- I want to talk about the future of human-driven transportation; about how we can cut congestion, pollution and parking by getting more people into fewer cars; and how we can do it with the technology that's in our pockets.
IWSLT2017
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๋„ค, ์Šค๋งˆํŠธํฐ ์ด์•ผ๊ธฐ ์ž…๋‹ˆ๋‹ค.
And yes, I'm talking about smartphones ...
IWSLT2017
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๋ฌด์ธ ์ž๋™์ฐจ ๋ง๊ณ ์š”.
not self-driving cars.
IWSLT2017
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ํ•˜์ง€๋งŒ ์ œ ์ด์•ผ๊ธฐ๋ฅผ ์‹œ์ž‘ํ•˜๊ธฐ ์œ„ํ•ด์„  100๋…„์„ ๊ฑฐ์Šฌ๋Ÿฌ ์˜ฌ๋ผ๊ฐ€์•ผ ํ•ฉ๋‹ˆ๋‹ค.
But to get started we've got to go back over 100 years.
IWSLT2017
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์™œ๋ƒํ•˜๋ฉด ์šฐ๋ฒ„๊ฐ€ ์ƒ๊ธฐ๊ธฐ ์ „์— ์šฐ๋ฒ„ ํ˜•์‹์ด ์ด๋ฏธ ์กด์žฌํ–ˆ์—ˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
Because it turns out there was an Uber way before Uber.
IWSLT2017
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๊ทธ๋ฆฌ๊ณ  ๊ทธ๊ฒƒ์ด ์—ฌํƒœ๊ป ์‚ด์•„ ๋‚จ์•˜๋‹ค๋ฉด ๊ตํ†ต์˜ ๋ฏธ๋ž˜๊ฐ€ ์ด๋ฏธ ์ด๋ฃจ์–ด์กŒ์„ ์ง€๋„ ๋ชจ๋ฆ…๋‹ˆ๋‹ค.
And if it had survived, the future of transportation would probably already be here.
IWSLT2017
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์—ฌ๋Ÿฌ๋ถ„๊ป˜ ์ง€ํŠธ๋‹ˆ๋ฅผ ์†Œ๊ฐœํ•ฉ๋‹ˆ๋‹ค.
So let me introduce you to the jitney.
IWSLT2017
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1914๋…„์— ์ด๊ฒƒ์€ LP ๋“œ๋ ˆ์ดํผ๊ฐ€ ๋งŒ๋“ค์—ˆ์Šต๋‹ˆ๋‹ค.
In 1914 it was created or invented by a guy named LP Draper.
IWSLT2017
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๊ทธ๋Š” LA์˜ ์ž๋™์ฐจ ํŒ๋งค์›์ด์—ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์–ด๋А๋‚  ์˜๊ฐ์ด ๋– ์˜ค๋ฅด๊ฒŒ ๋ฉ๋‹ˆ๋‹ค.
He was a car salesman from LA, and he had an idea.
IWSLT2017
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์ •ํ™•ํžˆ๋Š”, ๊ทธ๊ฐ€ LA ์‹œ๋‚ด๋ฅผ ๊ฑธ์–ด๋‹ค๋‹ˆ๋‹ค๊ฐ€ ์ œ ๊ณ ํ–ฅ์ด๊ธฐ๋„ ํ•ฉ๋‹ˆ๋‹ค. ํŠธ๋กค๋ฆฌ๋ฅผ ๋ณด๊ฒŒ ๋ฉ๋‹ˆ๋‹ค. ์‚ฌ๋žŒ๋“ค์ด ๋ชฉ์ ์ง€์— ๊ฐ€๊ธฐ ์œ„ํ•ด์„œ ๊ธธ๊ฒŒ ์ค„์„ ์„œ๋Š” ๋ชจ์Šต๊ณผ ํ•จ๊ป˜ ๋ง์ด์ฃ .
Well, he was cruising around downtown Los Angeles, my hometown, and he saw trolleys with long lines of people trying to get to where they wanted to go.
IWSLT2017
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๊ทธ๊ฐ€ ๋งํ–ˆ์Šต๋‹ˆ๋‹ค. ๋‚ด ์ฐจ์—๋‹ค๊ฐ€ ์‚ฌ์ธ์„ ๋ถ™์—ฌ์„œ 5์„ผํŠธ์˜ ์†์–ด์ธ ์ง€ํŠธ๋‹ˆ๋งŒ ๋‚ด๋ฉด ์–ด๋””๋“  ๋ฐ๋ ค๋‹ค ์ค€๋‹ค๋ฉด ์–ด๋–จ๊นŒ? ๊ทธ๋Ÿฌ์ž ์‚ฌ๋žŒ๋“ค์ด ํƒ€๊ธฐ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค. ๋น„๋‹จ LA์—์„œ๋งŒ ์ผ์–ด๋‚œ ์ผ์ด ์•„๋‹ˆ๋ผ ์ „๊ตญ์œผ๋กœ ํผ์ € ๋‚˜๊ฐ”์Šต๋‹ˆ๋‹ค.
He said, well, why don't I just put a sign on my car that takes people wherever they want to go for a jitney -- And so people jumped on board, and not just in Los Angeles but across the country.
IWSLT2017
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๋ถˆ๊ณผ 1๋…„๋„ ์•ˆ ๊ฑธ๋ฆฐ 1915๋…„ ์ฏค์—๋Š” ์‹œ์—ํ‹€์—์„œ๋งŒ ํ•˜๋ฃจ ํ‰๊ท  5๋งŒ๋ช…์˜ ์Šน๊ฐ์ด ํ•˜๋ฃจ 4๋งŒ5์ฒœ๋ช…์˜ ์Šน๊ฐ์ด ์บ”์ž์Šค์—์„œ ๊ทธ๋ฆฌ๊ณ  ํ•˜๋ฃจ 15๋งŒ๋ช…์˜ ์Šน๊ฐ์ด LA์—์„œ ์ด์šฉํ–ˆ์Šต๋‹ˆ๋‹ค.
And within one year, there were 50,000 rides per day in Seattle, 45,000 rides per day in Kansas and 150,000 rides per day in Los Angeles.
IWSLT2017
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๋น„๊ต๋Œ€์ƒ์„ ์ข€ ๋“œ๋ฆฌ์ž๋ฉด LA์—์„œ ์šฐ๋ฒ„๋ฅผ ์ด์šฉํ•˜๋Š” ์Šน๊ฐ์˜ ์ˆ˜๋Š” ํ•˜๋ฃจ์— 15๋งŒ 7์ฒœ๋ช… ์ž…๋‹ˆ๋‹ค...
To give you some perspective, Uber in Los Angeles is doing 157,000 rides per day, today ...
IWSLT2017
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100๋…„ ๋’ค ์˜ค๋Š˜๋‚ ์— ๋ง์ด์ฃ .
100 years later.
IWSLT2017
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๊ทธ๋ฆฌ๊ณ  ์—ฌ๊ธฐ ํŠธ๋กค๋ฆฌ ์šด์ „์ˆ˜๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค. ๋‹น์‹œ์— ์กด์žฌํ–ˆ๋˜ ๋…์  ์šด์†ก์ˆ˜๋‹จ์ด์—ˆ์Šต๋‹ˆ๋‹ค.
And so these are the trolley guys, the existing transportation monopoly at the time.
IWSLT2017
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๊ทธ๋“ค์€ ๋ถ„๋ช… ์ง€ํŠธ๋‹ˆ์˜ ํฐ ์„ฑ๊ณต์ด ๋‹ฌ๊ฐ‘์ง€ ์•Š์•˜์Šต๋‹ˆ๋‹ค.
They were clearly not happy about the jitney juggernaut.
IWSLT2017
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๊ทธ๋ž˜์„œ ๊ทธ๋“ค์ด ์›€์ง์ด๊ธฐ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ „๊ตญ์— ์žˆ๋Š” ๋„์‹œ์— ๊ฐ์ข… ๊ทœ์ œ๋ฅผ ๋„์ž…ํ•ด์„œ ์ง€ํŠธ๋‹ˆ์˜ ์„ฑ์žฅ์„ ๋‘”ํ™”์‹œํ‚ค๋ ค๊ณ  ํ–ˆ์Šต๋‹ˆ๋‹ค.
And so they got to work and they went to cities across the country and got regulations put in place to slow down the growth of the jitney.
IWSLT2017
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์˜จ๊ฐ– ๋‹ค์–‘ํ•œ ๊ทœ์ œ๋“ค์ด ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
And there were all kinds of regulations.
IWSLT2017
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์–ด๋–ค ๋„์‹œ์—๋Š” ๋งค์šฐ ๋น„์‹ผ ๋ฉดํ—ˆ์ฆ์ด ํ•„์š”ํ–ˆ์Šต๋‹ˆ๋‹ค.
There were licenses -- often they were pricey.
IWSLT2017
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์–ด๋–ค ๋„์‹œ์—์„œ๋Š” ๋งŒ์•ฝ ์—ฌ๋Ÿฌ๋ถ„์ด ์ง€ํŠธ๋‹ˆ ์šด์ „์ˆ˜๋ผ๋ฉด ํ•˜๋ฃจ 16์‹œ๊ฐ„์„ ํ•„์ˆ˜๋กœ ์šด์ „ํ•ด์•ผ ํ–ˆ์Šต๋‹ˆ๋‹ค.
In some cities, if you were a jitney driver, you were required to be in the jitney for 16 hours a day.
IWSLT2017
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๋˜ ๋‹ค๋ฅธ ๋„์‹œ์—์„œ๋Š” ์ง€ํŠธ๋‹ˆ ํ•œ ๋Œ€์— ๋‘ ๋ช…์˜ ์šด์ „์ˆ˜๊ฐ€ ํ•„์š”ํ–ˆ์Šต๋‹ˆ๋‹ค.
In other cities, they required two jitney drivers for one jitney.
IWSLT2017
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๊ทธ ์ค‘์— ๊ฐ€์žฅ ํฅ๋ฏธ๋กœ์šด ๊ทœ์ œ๋Š” ๋’ท์ขŒ์„์— ๋“ฑ์„ ๋‹ฌ์•„์•ผ ํ–ˆ์Šต๋‹ˆ๋‹ค. ๋ชจ๋“  ์ง€ํŠธ๋‹ˆ์— ๋ง์ด์ฃ -- ์ƒˆ๋กœ์šด ์น˜๋ช…์ ์ธ ํ˜์‹ ์„ ๋ฉˆ์ถ”๊ธฐ ์œ„ํ•ด์„œ์ฃ . ๊ทธ๋“ค์€ ์ด๊ฑธ ์Šคํ‘ธ๋‹์ด๋ผ๊ณ  ๋ถˆ๋ €์Šต๋‹ˆ๋‹ค.
But there was a really interesting regulation which was they had to put a backseat light -- install it in every Jitney -- to stop a new pernicious innovation which they called spooning.
IWSLT2017
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์ข‹์Šต๋‹ˆ๋‹ค, ๊ทธ๋ž˜์„œ ๋ฌด์Šจ ์ผ์ด ์ผ์–ด๋‚ฌ์„๊นŒ์š”?
All right. So what happened?
IWSLT2017
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์ผ๋…„๋„ ๊ฑธ๋ฆฌ์ง€ ์•Š์•„ ํฌ๊ฒŒ ์„ฑ์žฅํ•œ ์ด ์‚ฌ์—…์ด
Well, within a year this thing had taken off.
IWSLT2017
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1919๋…„ ์ฏค์— ์™„์ „ํžˆ ๊ทœ์ œ๋˜์–ด ์—†์–ด์ง€๊ฒŒ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
But the jitney, by 1919, was regulated completely out of existence.
IWSLT2017
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๋ฌด์ฒ™ ๋ถˆํ–‰ํ•œ ์ผ์ž…๋‹ˆ๋‹ค.
That's unfortunate ...
IWSLT2017
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์™œ๋ƒํ•˜๋ฉด ์—ฌ๋Ÿฌ๋ถ„์ด ์ฐจ๋ฅผ ์–ป์–ด ํƒˆ ์ˆ˜ ์—†๋‹ค๋ฉด ๊ฐœ์ธ์ฐจ๋ฅผ ๊ตฌ๋งคํ•ด์•ผ ํ•˜๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
because, well, when you can't share a car, then you have to own one.
IWSLT2017
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๊ทธ๋ ‡๊ฒŒ ์ž๋™์ฐจ ๊ตฌ๋งค๊ฐ€ ๊ธ‰์ƒ์Šนํ–ˆ๊ณ  ๊ทธ๋ฆฌ๊ณ  2007๋…„ ๊ธฐ์ค€์œผ๋กœ ๋ฏธ๊ตญ์˜ ์ธ๊ตฌ์™€ ์ž๋™์ฐจ ์†Œ์œ ๋Ÿ‰์ด ๊ฐ™์€ ๊ฒƒ๋„ ๋†€๋ผ์šด ์ผ์€ ์•„๋‹™๋‹ˆ๋‹ค.
And car ownership skyrocketed and it's no wonder that by 2007, there was a car for every man, woman and child in the United States.
IWSLT2017
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๊ทธ๋ฆฌ๊ณ  ์ด๋Ÿฐ ํ˜„์ƒ์€ ๊ตญ์ œ์ ์œผ๋กœ ์ผ์–ด๋‚ฌ์Šต๋‹ˆ๋‹ค.
And that phenomenon had gone global.
IWSLT2017
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2011๋…„ ์ค‘๊ตญ์—์„œ๋Š” ๋ฏธ๊ตญ๋ณด๋‹ค ๋” ๋งŽ์€ ์ž๋™์ฐจ์˜ ํŒ๋งค๊ฐ€ ์ด๋ฃจ์–ด์กŒ์Šต๋‹ˆ๋‹ค.
In China by 2011, there were more car sales happening in China than in the US.
IWSLT2017
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์ด๋Ÿฐ ๊ฐœ์ธ์˜ ์ž๋™์ฐจ ์†Œ์œ ๋Š” ๋ฌผ๋ก  ๊ณต๊ณต ๋น„์šฉ์„ ์œ ๋ฐœํ•ฉ๋‹ˆ๋‹ค.
Now, all this private ownership of course had a public cost.
IWSLT2017
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๋ฏธ๊ตญ์—์„œ, ์šฐ๋ฆฌ๋Š” 1๋…„์— 70์–ต ์‹œ๊ฐ„์„ ๊ตํ†ต์ฒด์ฆ์— ์‚ฌ๋กœ์žกํ˜€ ๋‚ญ๋น„ํ•ฉ๋‹ˆ๋‹ค.
In the US, we spend 7 billion hours a year, wasted, sitting in traffic.
IWSLT2017
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1600์–ต ๋‹ฌ๋Ÿฌ ๋ถ„์˜ ์ƒ์‚ฐ์„ฑ ์†ํ•ด๊ฐ€ ๋ฌผ๋ก  ๊ตํ†ต์ฒด์ฆ ๋•Œ๋ฌธ์— ์ƒ๊ฒจ๋‚ฌ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์šฐ๋ฆฌ๊ฐ€ ๋งŒ๋“ค์–ด ๋‚ด๋Š” ํƒ„์†Œ ๋ฐœ์ž๊ตญ์˜ 1/5๊ฐ€ ์šฐ๋ฆฌ๊ฐ€ ์•‰์•„์„œ ๊ณตํšŒ์ „ํ•˜๊ณ  ์žˆ๋Š” ์ฐจ์—์„œ ์ƒ๊ฒจ๋‚ฉ๋‹ˆ๋‹ค.
160 billion dollars in lost productivity, of course also sitting in traffic, and one-fifth of all of our carbon footprint is spewed out in the air by those cars that we're sitting in.
IWSLT2017
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์—ฌ๊ธฐ๊นŒ์ง€๋Š” ์šฐ๋ฆฌ๊ฐ€ ์ฒ˜ํ•œ ๋ฌธ์ œ์˜ ๋‹จ 4%์— ์ง€๋‚˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค.
Now, that's only four percent of our problem though.
IWSLT2017
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์—ฌ๋Ÿฌ๋ถ„์ด ์ž๋™์ฐจ๋ฅผ ์†Œ์œ ํ•ด์•ผ ํ•œ๋‹ค๋Š” ์˜๋ฏธ๋Š” ์ž๋™์ฐจ ์†Œ์œ ์˜ 96%์˜ ์‹œ๊ฐ„์€ ์ฐจ๊ฐ€ ์ฃผ์ฐจ๋˜์–ด ์žˆ๋‹ค๋Š” ์˜๋ฏธ์ž…๋‹ˆ๋‹ค.
Because if you have to own a car then that means 96 percent of the time your car is sitting idle.
IWSLT2017
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๊ทธ๋ž˜์„œ ์šฐ๋ฆฌ์˜ ์˜ํ† ์™€ ๊ณต๊ฐ„์˜ 30%๋ฅผ ์ด ์‡ณ๋ฉ์–ด๋ฆฌ๋ฅผ ๋ณด๊ด€ํ•˜๋Š”๋ฐ ์“ด๋‹ค๋Š” ๊ฒ๋‹ˆ๋‹ค.
And so, up to 30 percent of our land and our space is used storing these hunks of steel.
IWSLT2017
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์šฐ๋ฆฌ๋Š” ์‹ฌ์ง€์–ด ์ž๋™์ฐจ๋ฅผ ์œ„ํ•ด์„œ ์ด๋Ÿฐ ๊ณ ์ธต ๊ฑด๋ฌผ์„ ์„ธ์šฐ๊ธฐ๋„ ํ•ฉ๋‹ˆ๋‹ค.
We even have skyscrapers built for cars.
IWSLT2017
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์ด๊ฒƒ์ด ์šฐ๋ฆฌ๊ฐ€ ์‚ด๊ณ  ์žˆ๋Š” ์„ธ์ƒ์ž…๋‹ˆ๋‹ค.
That's the world we live in today.
IWSLT2017
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์˜ค๋Š˜๋‚  ๋„์‹œ๋“ค์€ ์ด๋Ÿฐ ๋ฌธ์ œ๋ฅผ ๋ช‡์‹ญ ๋…„ ๋™์•ˆ ๊ฒช๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
Now, cities have been dealing with this problem for decades.
IWSLT2017
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์ด๊ฒƒ์„ ๋Œ€์ค‘ ๊ตํ†ต์ด๋ผ ๋ถ€๋ฆ…๋‹ˆ๋‹ค.
It's called mass transit.
IWSLT2017
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๊ทธ๋ฆฌ๊ณ  ์‹ฌ์ง€์–ด ๋‰ด์š•๊ณผ ๊ฐ™์€ ์ธ๊ตฌ๊ฐ€ ๊ฐ€์žฅ ๋ฐ€์ง‘๋œ ๋„์‹œ ์ค‘ ํ•˜๋‚˜์ด๋ฉฐ ์ •๊ตํ•œ ๋Œ€์ค‘ ๊ตํ†ต ์ฒด๊ณ„๋ฅผ ๊ฐ€์ง„ ๋„์‹œ์—์„œ๋„ ๋งค์ผ ๋‹ค๋ฆฌ๋ฅผ ๊ฑด๋„ˆ๋Š” ์ž๋™์ฐจ์˜ ์ˆ˜๊ฐ€ 250๋งŒ ๋Œ€๋‚˜ ๋ฉ๋‹ˆ๋‹ค.
And even in a city like New York City, one of the most densely populated in the world and one of the most sophisticated mass transit systems in the world, there are still 2.5 million cars that go over those bridges every day.
IWSLT2017
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์™œ์ผ๊นŒ์š”?
Why is that?
IWSLT2017
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๊ทธ ์ด์œ ๋Š” ๋Œ€์ค‘ ๊ตํ†ต์ด ์•„์ง ๋ชจ๋“  ์‚ฌ๋žŒ์˜ ์ง‘์„ ์—ฐ๊ฒฐํ•˜๋Š” ๋ฐฉ๋ฒ•์„ ์ฐพ์ง€ ๋ชปํ–ˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
Well, it's because mass transit hasn't yet figured out how to get to everybody's doorstep.
IWSLT2017
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๋‹ค์‹œ ์ œ๊ฐ€ ์‚ด๊ณ  ์žˆ๋Š” ์ƒŒํ”„๋ž€์‹œ์Šค์ฝ”๋กœ ๋Œ์•„์˜ค๋ฉด ์ƒํ™ฉ์€ ๋” ์‹ฌ๊ฐํ•ฉ๋‹ˆ๋‹ค. ๋‹ค๋ฅธ ๋„์‹œ์™€ ๋น„๊ตํ•ด๋„ ํ›จ์”ฌ ์‹ฌํ•ฉ๋‹ˆ๋‹ค.
And so back in San Francisco, where I live, the situation's much worse, in fact, much worse around the world.
IWSLT2017
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๊ทธ๋ž˜์„œ ์šฐ๋ฒ„๋ฅผ ์‹œ์ž‘ํ•œ 2010๋…„์— ์ €ํฌ๊ฐ€ ์›ํ–ˆ๋˜ ๊ฑด ๋ฒ„ํŠผ์„ ๋ˆ„๋ฅด๋ฉด ์ฐจ๋ฅผ ์–ป์–ด ํƒˆ ์ˆ˜ ์žˆ๋Š” ๊ฒƒ์ด์—ˆ์Šต๋‹ˆ๋‹ค.
And so the beginning of Uber in 2010 was -- well, we just wanted to push a button and get a ride.
IWSLT2017
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ํฐ ์•ผ๋ง์„ ๊ฐ€์ง€๊ณ  ์žˆ์ง€ ์•Š์•˜์Šต๋‹ˆ๋‹ค
We didn't have any grand ambitions.
IWSLT2017
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ํ•˜์ง€๋งŒ ์•Œ๊ณ  ๋ณด๋‹ˆ ๋งŽ์€ ์‚ฌ๋žŒ๋“ค์ด ๋ฒ„ํŠผ์„ ๋ˆ„๋ฅด๊ณ  ์ฐจ๋ฅผ ์–ป์–ด ํƒ€๊ณ  ์‹ถ์–ด ํ–ˆ๊ณ  ๊ทธ๋ฆฌ๊ณ  ๋งˆ์นจ๋‚ด ์ €ํฌ๊ฐ€ ์•Œ๊ฒŒ ๋œ ๊ฑด ์ค‘๋ณต๋œ ์š”์ฒญ์ด์—ˆ์Šต๋‹ˆ๋‹ค.
But it just turned out that lots of people wanted to push a button and get a ride, and ultimately what we started to see was a lot of duplicate rides.
IWSLT2017
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์šฐ๋ฆฌ๋Š” ๋งŽ์€ ์‚ฌ๋žŒ๋“ค์ด ๊ฐ™์€ ์‹œ๊ฐ„์— ๊ฐ™์€ ๋ฒ„ํŠผ์„ ๋ˆŒ๋Ÿฌ ๊ทผ๋ณธ์ ์œผ๋กœ ๊ฐ™์€ ๊ณณ์— ๊ฐ€๊ณ  ์‹ถ์–ด ํ•œ๋‹ค๋Š” ๊ฒƒ์„ ์•Œ๊ฒŒ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
We saw a lot of people pushing the same button at the same time going essentially to the same place.
IWSLT2017
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๊ทธ๋ž˜์„œ ์ƒ๊ฐํ•ด ๋‚ธ ๊ฒƒ์ด ์–ด๋–ป๊ฒŒ ์ด ๋‘ ๊ฐ€์ง€ ์š”์ฒญ์„ ํ•˜๋‚˜๋กœ ๋งŒ๋“ค ์ˆ˜ ์žˆ์„์ง€ ์˜€์Šต๋‹ˆ๋‹ค.
And so we started thinking about, well, how do we make those two trips and turn them into one.
IWSLT2017
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์šฐ๋ฆฌ๊ฐ€ ๋งŒ์•ฝ ํ•  ์ˆ˜ ์žˆ๋‹ค๋ฉด ์ €๋ ดํ•œ ๋น„์šฉ์— ์ฐจ๋ฅผ ํƒˆ ์ˆ˜ ์žˆ์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ตœ๋Œ€ 50%๊นŒ์ง€ ์ €๋ ดํ•ด ์งˆ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๋„์‹œ๋ฅผ ์œ„ํ•ด์„œ๋„ ๋” ์ ์€ ์ˆ˜์˜ ์ž๋™์ฐจ๋ฅผ ๋” ๋งŽ์€ ์‚ฌ๋žŒ๋“ค์ด ์ด์šฉํ•  ์ˆ˜ ์žˆ์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
Because if we did, that ride would be a lot cheaper -- up to 50 percent cheaper -- and of course for the city you've got a lot more people and a lot fewer cars.
IWSLT2017
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๊ทธ๋ž˜์„œ ์šฐ๋ฆฌ์—๊ฒŒ ๊ฐ€์žฅ ํฐ ๋ฌธ์ œ๋Š” ์ด๊ฒƒ์ด ์‹คํ˜„ ๊ฐ€๋Šฅํ•œ ๊ฒƒ์ธ๊ฐ€? .
And so the big question for us was: would it work?
IWSLT2017
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์šฐ๋ฆฌ๊ฐ€ ์‚ฌ๋žŒ๋“ค์ด ๊ณต์œ  ํ•˜๊ณ  ์‹ถ์„๋งŒํผ ์ €๋ ดํ•œ ์šด๋ฐ˜ ์ˆ˜๋‹จ์„ ๋งŒ๋“ค ์ˆ˜ ์žˆ๋Š”๊ฐ€ ์˜€์Šต๋‹ˆ๋‹ค.
Could you have a cheaper ride cheap enough that people would be willing to share it?
IWSLT2017
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๊ทธ๋ฆฌ๊ณ  ๋‹คํ–‰์Šค๋Ÿฝ๊ฒŒ๋„ ๊ทธ ๋Œ€๋‹ต์€ ์••๋„์ ์œผ๋กœ ๊ทธ๋ ‡๋‹ค์˜€์Šต๋‹ˆ๋‹ค.
And the answer, fortunately, is a resounding yes.
IWSLT2017
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์ƒŒํ”„๋ž€์‹œ์Šค์ฝ”์—์„œ ์ €ํฌ๊ฐ€ ์šฐ๋ฒ„ํ’€์„ ์‹œํ–‰ํ•˜๊ธฐ ์ „์—๋Š” ๋ชจ๋“  ์‚ฌ๋žŒ๋“ค์ด ๊ทธ๋“ค์ด ๊ฐ€๊ณ  ์‹ถ์€ ๊ณณ์— ๊ฐ€๊ธฐ ์œ„ํ•ด ์ž๊ฐ€์šฉ์„ ์ด์šฉํ–ˆ์Šต๋‹ˆ๋‹ค.
In San Francisco, before uberPOOL, we had -- well, everybody would take their car wherever the heck they wanted.
IWSLT2017
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๊ทธ๋ฆฌ๊ณ  ์‚ฌ์ง„์— ๋ฐ์€ ๋ถ€๋ถ„์ด ์ž๋™์ฐจ๊ฐ€ ๊ฐ€์žฅ ๋งŽ์ด ๋ชฐ๋ฆฌ๋Š” ๋ถ€๋ถ„์ž…๋‹ˆ๋‹ค.
And the bright colors is where we have the most cars.
IWSLT2017
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๊ทธ๋ฆฌ๊ณ  ์ €ํฌ๊ฐ€ ์šฐ๋ฒ„ํ’€์„ ์†Œ๊ฐœ ํ•˜์ž ์—ฌ๋Ÿฌ๋ถ„์ด ๋ณด์‹œ๊ธฐ์—๋„ ๋ฐ์€ ๋ถ€๋ถ„์ด ๋งŽ์ด ์ค„์–ด ๋“  ๊ฒƒ์„ ๋ณผ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
And once we introduced uberPOOL, well, you see there's not as many bright colors.
IWSLT2017
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๋” ๋งŽ์€ ์‚ฌ๋žŒ๋“ค์ด ๋” ์ ์€ ์ˆ˜์˜ ์ž๋™์ฐจ๋กœ ์ด๋™ํ•˜๊ณ  ๋„๋กœ ์œ„์˜ ์ž๋™์ฐจ๋ฅผ ์ค„์˜€์Šต๋‹ˆ๋‹ค.
More people getting around the city in fewer cars, taking cars off the road.
IWSLT2017
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์šฐ๋ฒ„ํ’€์ด ํšจ๊ณผ๊ฐ€ ์žˆ๋Š” ๊ฒƒ์œผ๋กœ ๋ณด์ž…๋‹ˆ๋‹ค.
It looks like uberPOOL is working.
IWSLT2017
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๊ทธ๋ž˜์„œ ์ €ํฌ๋Š” LA์—๋„ 8๊ฐœ์›” ์ „๋ถ€ํ„ฐ ์‹œํ–‰ํ•˜๊ธฐ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค.
And so we rolled it out in Los Angeles eight months ago.
IWSLT2017
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๊ทธ ๋•Œ๋ถ€ํ„ฐ 790๋งŒ ๋งˆ์ผ์˜ ์ฃผํ–‰๊ฑฐ๋ฆฌ๋ฅผ ์ค„์ผ ์ˆ˜ ์žˆ๊ณ  ๊ณต๊ธฐ ์ค‘์˜ 1๋งŒ4์ฒœ ๋ฏธํ„ฐํ†ค์˜ ์ด์‚ฐํ™”ํƒ„์†Œ ๋ฐฐ์ถœ์„ ์ค„์ผ ์ˆ˜ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
And since then, we've taken 7.9 million miles off the roads and we've taken 1.4 thousand metric tons of CO2 out of the air.
IWSLT2017
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ํ•˜์ง€๋งŒ ์ œ๊ฐ€ ์ง„์ • -- ์ œ๊ฐ€ ๊ฐ€์žฅ ๋งˆ์Œ์— ๋“œ๋Š” ํ†ต๊ณ„์ˆ˜์น˜๋Š” ์ €๋Š” LA์ถœ์‹ ์ž…๋‹ˆ๋‹ค. ์ €๋Š” ์‚ด๋ฉด์„œ ๋ช‡ ๋…„์„ ์šด์ „๋Œ€๋ฅผ ์žก๊ณ  ์•‰์•„์„œ "์ด๊ฑธ ์–ด๋–ป๊ฒŒ ๊ณ ์น˜์ง€" ํ•˜๊ณ  ๊ณ ๋ฏผํ–ˆ์Šต๋‹ˆ๋‹ค-- ์ œ๊ฐ€ ๊ฐ€์žฅ ๋งˆ์Œ์— ๋“œ๋Š” ๋ถ€๋ถ„์€ 8๊ฐœ์›” ํ›„์— ๋งค ์ฃผ 10๋งŒ๋ช…์˜ ์‹ ๊ทœ ๊ฐ€์ž…์ž๊ฐ€ ์นดํ’€์„ ์ด์šฉํ•œ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
But the part that I'm really -- But my favorite statistic -- remember, I'm from LA, I spent years of my life sitting behind the wheel, going, "How do we fix this?" -- my favorite part is that eight months later, we have added 100,000 new people that are carpooling every week.
IWSLT2017
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์ค‘๊ตญ์—๋Š” ๋ชจ๋“  ๊ฒƒ์ด ์ดˆ๋Œ€ํ˜•์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๋งค๋‹ฌ ์šฐ๋ฆฌ๋Š” ์ฒœ์˜ค๋ฐฑ๋งŒ ๊ฑด์˜ ์šฐ๋ฒ„ํ’€ ์ด์šฉ ๊ฑด์ˆ˜๋ฅผ ๋‹ค๋ฃจ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋งค์ผ 50๋งŒ๊ฑด์”ฉ ์ด๋ฃจ์–ด ์ง‘๋‹ˆ๋‹ค.
Now, in China everything is supersized, and so we're doing 15 million uberPOOL trips per month, that's 500,000 per day.
IWSLT2017
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๋ฌผ๋ก  ์šฐ๋ฆฌ๋Š” ์ด๋Ÿฐ ๊ธฐํ•˜๊ธ‰์ˆ˜์ ์ธ ์„ฑ์žฅ์ด ์ผ์–ด๋‚˜๋Š” ๊ฒƒ์„ ์ง€์ผœ๋ณด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
And of course we're seeing that exponential growth happen.
IWSLT2017
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์‚ฌ์‹ค LA์—์„œ๋„ ์ผ์–ด๋‚˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
In fact, we're seeing it in LA, too.
IWSLT2017
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๊ทธ๋ฆฌ๊ณ  ์ œ๊ฐ€ ์ €ํฌ ํŒ€์—๊ฒŒ ์ด์•ผ๊ธฐ ํ•  ๋•Œ "์˜ค ๋งค์ฃผ 10๋งŒ๋ช…์ด ์นดํ’€์„ ํ•˜๋„ค, ์šฐ๋ฆฌ์˜ ์—ญํ™œ์€ ๋๋‚ฌ์–ด" ๋ผ๊ณ  ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค.
And when I talk to my team, we don't talk about, "Hey, well, 100,000 people carpooling every week and we're done."
IWSLT2017
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์–ด๋–ป๊ฒŒ ๋ฐฑ๋งŒ๋ช…์œผ๋กœ ๋Š˜๋ฆด ์ˆ˜ ์žˆ์„๊นŒ์š”?
How do we get that to a million?
IWSLT2017
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์ค‘๊ตญ์˜ ๊ฒฝ์šฐ์—๋Š” ์–ด๋–ป๊ฒŒ ์ˆ˜๋ฐฑ๋งŒ์œผ๋กœ ๋Š˜๋ฆด ์ˆ˜ ์žˆ์„๊นŒ์š”?
And in China, well, that could be several million.
IWSLT2017
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๊ทธ๋ž˜์„œ ์šฐ๋ฒ„ํ’€์€ ๋„์‹ฌ์ง€์—ญ ๊ตํ†ต์ฒด์ฆ์˜ ์•„์ฃผ ํ›Œ๋ฅญํ•œ ํ•ด๊ฒฐ์ฑ…์ž…๋‹ˆ๋‹ค.
And so uberPOOL is a very great solution for urban carpooling.
IWSLT2017
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ํ•˜์ง€๋งŒ ๊ต์™ธ์ง€์—ญ์—์„  ์–ด๋–จ๊นŒ์š”?
But what about the suburbs?
IWSLT2017
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์ด ์‚ฌ์ง„์€ LA์—์„œ ์ œ๊ฐ€ ์ž๋ž€ ๋™๋„ค์ž…๋‹ˆ๋‹ค. ๊ต์™ธ ์ง€์—ญ์— ์žˆ๋Š” ์ด ์ง€์—ญ๋ช…์€ ์ผˆ๋ฆฌํฌ๋‹ˆ์•„์˜ ๋…ธ์Šค๋ฆฌ์ง€ ์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ -- ๋ณด์‹œ๋ฉด ์ €๋Ÿฐ ์šฐํŽธํ•จ์ด ๋๋„ ์—†์ด ์ด์–ด์ ธ ์žˆ์Šต๋‹ˆ๋‹ค.
This is the street where I grew up in Los Angeles, it's actually a suburb called Northridge, California, and, well -- look, those mailboxes, they kind of just go on forever.
IWSLT2017
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๊ทธ๋ฆฌ๊ณ  ๋งค์ผ ์•„์นจ ๊ฑฐ์˜ ๊ฐ™์€ ์‹œ๊ฐ„์— ์ž๋™์ฐจ๋“ค์ด ๋„๋กœ์œ„๋ฅผ ๋‹ฌ๋ฆฌ๊ธฐ ์‹œ์ž‘ํ•ฉ๋‹ˆ๋‹ค. ๋Œ€๋ถ€๋ถ„์˜ ๊ฒฝ์šฐ ๊ฐ ์ฐจ๋งˆ๋‹ค ํ•œ ๋ช…์”ฉ ํƒ€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๊ทธ๋“ค์˜ ์ผํ„ฐ๋กœ ์ถœ๊ทผ์„ ํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
And every morning at about the same time, cars roll of out their driveway, most of them, one person in the car, and they go to work, they go to their place of work.
IWSLT2017
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๊ทธ๋ž˜์„œ ์ €ํฌ๊ฐ€ ๊ฐ€์ง„ ์˜๋ฌธ์€ ์–ด๋–ป๊ฒŒ ์šฐ๋ฆฌ๊ฐ€ ์ถœํ‡ด๊ทผํ•˜๋Š” ๋ชจ๋“  ์ž๋™์ฐจ๋“ค์„ ๋ง ๊ทธ๋Œ€๋กœ ์ˆ˜ ์ฒœ๋งŒ ๋Œ€์˜ ์ž๋™์ฐจ๋ฅผ ๋™์Šนํ•˜๊ฒŒ ํ•  ์ˆ˜ ์žˆ์„๊นŒ ์˜€์Šต๋‹ˆ๋‹ค.
So the question for us is: well, how do we turn all of these commuter cars -- and literally there's tens of millions of them -- how do we turn all these commuter cars into shared cars?
IWSLT2017
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์ €ํฌ๋Š” ์ตœ๊ทผ์— ์šฐ๋ฒ„์ปค๋ฎคํŠธ๋ผ๋Š” ๊ฒƒ์„ ์ถœ์‹œํ–ˆ์Šต๋‹ˆ๋‹ค.
Well, we have something for this that we recently launched called uberCOMMUTE.
IWSLT2017
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์—ฌ๋Ÿฌ๋ถ„์€ ์•„์นจ์— ์ผ์–ด๋‚˜์„œ ์ถœ๊ทผ ์ค€๋น„๋ฅผ ํ•˜๊ณ , ์ปคํ”ผ ํ•œ ์ž” ๋งˆ์‹œ๊ณ  ๋‚˜์„œ ์ž๋™์ฐจ์— ์˜ฌ๋ผํƒ‘๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์šฐ๋ฒ„ ์•ฑ์„ ์ผœ๋ฉด ํ•œ์ˆœ๊ฐ„์— ์—ฌ๋Ÿฌ๋ถ„์€ ์šฐ๋ฒ„ ๋“œ๋ผ์ด๋ฒ„๊ฐ€ ๋˜๋Š” ๊ฒ๋‹ˆ๋‹ค.
You get up in the morning, get ready for work, get your coffee, go to your car and you light up the Uber app, and all of a sudden, you become an Uber driver.
IWSLT2017
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๊ทธ๋ฆฌ๊ณ  ์ €ํฌ๊ฐ€ ์—ฌ๋Ÿฌ๋ถ„์˜ ์ถœ๊ทผ๊ธธ์— ๋™์Šนํ•  ๋งŒํ•œ ์ด์›ƒ๊ณผ ์—ฐ๊ฒฐ์‹œ์ผœ ์ฃผ๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์•„์ฃผ ํ›Œ๋ฅญํ•œ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
And we'll match you up with one of your neighbors on your way to work and it's a really great thing.
IWSLT2017
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ํ•œ ๊ฐ€์ง€ ๋ฌธ์ œ์ ์ด๋ผ๊ณ  ํ•  ์ˆ˜ ์žˆ๋Š” ๊ฒƒ์€
There's just one hitch ...
IWSLT2017
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