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104
3.481
209.829
busy signal for 30 minutes while some
3.5
211.48
other passenger is trying to arrange a
5.34
213.31
very detailed very time-consuming
5.14
214.98
interline journey getting reservations
2.51
218.65
on two or three other carriers and the
4.02
220.12
best fair deal
5.5
221.16
what Southwest passengers do get is
3.84
224.14
fairly simple flights that leave on time
3.21
226.66
and her frequent enough for a
4.56
227.98
businessman to have breakfast in Dallas
5.16
229.87
lunch in Houston an afternoon meeting in
3.93
232.54
Austin and be back home for supper they
3.9
235.03
also get the lowest fares in the
5.79
236.47
industry in nearly every market there
8.279
238.93
are one-way fares for just $19 Southwest
8.43
242.26
Airlines success with respect to pricing
6.271
247.209
is founded on the theory that you charge
5.31
250.69
the lowest possible fare to develop the
4.439
253.48
greatest possible volume and that we
4.5
256
compete with ground transportation not
4.741
257.919
other airlines we got to the point in
5.28
260.5
the Dallas San Antonio market
6.33
262.66
back in the 1970s where Braniff standard
5.25
265.78
coach fare was 62 dollars and our
3.93
268.99
pleasure class fare the evening weekend
3.9
271.03
fare was $15
3.39
272.92
well of course shareholders would write
3.03
274.93
in and say we've noticed this
3.99
276.31
discrepancy don't you think you have the
5.04
277.96
latitude to increase your fare to $18 or
5.1
280.3
$20 against 62 we'd say no you don't
4.71
283
understand the philosophy on which were
4.17
285.4
built in other words $15 is what it
4.35
287.71
costs to drive the car yeah less than it
6.11
289.57
costs to drive the car exactly the story
3.62
292.06
will continue after this
5.52
297.97
when herb Lamar Mews and Rollins King
5.1
301.15
began Southwest Airlines 18 years ago
4.74
303.49
the competition Braniff and Texas
6.44
306.25
International waged an unsuccessful
4.46
308.23
three-year legal battle to kill them off
4.48
313.92
when Southwest first flight finally got
3.72
316.63
off the ground there was a hundred and
4.71
318.4
forty eight dollars in the bank and the
4.41
320.35
need to get people's attention remember
5.43
323.11
what it was like before Southwest
6.93
324.76
Airlines he didn't have her remember
5.31
328.54
with four planes in an idea Southwest
5.07
331.69
would not only change the industry it
4.89
333.85
would change the state of Texas with a
4.26
336.76
monopoly at Love Field in the middle of
7.28
338.74
Dallas Southwest found a home and a
5
341.02
strategy it became the love airline
7.51
348.84
remember this may all look a bit sexist
6.18
351.67
now but this was 1971 remember Southwest
4.38
356.35
went out and hired flight attendants
4.68
357.85
with long legs big personalities and as
3.75
360.73
Texas Monthly put it looked like they
7.11
362.53
all graduated from the same West Texas
6.84
364.48
high school it's time to chugalug it
4.23
369.64
because he was Kobashi Khepri classes
4.11
371.32
before landing Paula Phillips Mary Goins
4.11
373.87
and Deborah Franklin were among the
5.01
375.43
first hire and those early flights were
5.1
377.98
never born and then we had Transylvania
4.41
380.44
for Halloween and all the men we would
3
383.08
make is count Dracula's different ones
3.12
384.85
we choose and they'd wear the little
4.47
386.08
teeth and the blood they wear that all
4.14
387.97
fair play you could tell immediately
5.64
390.55
when anyone would get on the airplane
6.15
392.11
they would unwind definitely because we
4.76
396.19
would I don't know it was like something
5.25
398.26
was always going on the airplane games
4.78
400.95
anything from who has the biggest hole
4.36
403.51
in your sock contest I mean even can you
5.65
405.73
get in the bathroom
5.55
407.87
this ice is kind of bunching almost
4.32
411.38
overnight air traffic and the market
4.38
413.42
Southwest served doubled and tripled a
4.8
415.7
trend that has continued as the airline
4.98
417.8
is expanded in every city they've gone
4.32
420.5
to other airlines flying the same routes
4.35
422.78
they've been forced to drop their prices
4.17
424.82
in order to compete with Southwest of a
2.31
427.13
soft sell guide if I catch ill another
4.23
428.99
airline
5.91
429.44
I go ahead and laugh but some of his
4.62
433.22
competitors think herb is not kidding
4.44
435.35
one of them is at Beauvais president of
3.27
437.84
America West how would you characterize
4.56
439.79
the competition between you and
5.09
441.11
Southwest very tenacious very tenacious
4.56
444.35
probably the most tenacious
4.66
446.2
confrontation in the country how does it
4.25
448.91
differ let's say in the competition
5.22
450.86
between TWA in America
4.75
453.16
TWA doesn't try to drive American out of
3.14
456.08
business nor does American try to drive
3.87
457.91
TWA out of business