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inquiries, information requests and related legal proceedings is difficult to predict, such matters can be expensive, time-consuming
and distracting, and adverse resolutions or settlements of those matters may result in, among other things, modification of our business
practices, reputational harm or costs and significant payments, any of which could negatively affect our business operations and financial
position. We
rely on the performance of members of management and highly skilled personnel, and if we are unable to attract, develop, motivate and
retain well-qualified employees, our business could be harmed. We
believe our success has depended, and continues to depend, on the members of our senior management teams. The loss of any of our senior
management or other key employees could materially harm our business. Our future success also depends on our continuing ability to attract,
develop, motivate and retain highly qualified and skilled employees, particularly mid-level managers and merchandising and technology
personnel. The market for such positions is competitive. Qualified individuals are in high demand, and we may incur significant costs
to attract them. Our inability to recruit and develop mid-level managers could materially adversely affect our ability to execute our
business plan, and we may not be able to find adequate replacements. All of our officers and other U.S. employees are at-will employees,
meaning that they may terminate their employment relationship with us at any time, and their knowledge of our business and industry would
be extremely difficult to replace. If we do not succeed in attracting well-qualified employees or retaining and motivating existing employees,
our business, financial condition and operating results may be materially adversely affected. 74 We
are subject to risks related to online payment methods. We
accept payments using a variety of methods, including credit card, debit card, PayPal, credit accounts and gift cards. As we offer new
payment options to consumers, we may be subject to additional regulations, compliance requirements and fraud. For certain payment methods,
including credit and debit cards, we pay interchange and other fees, which may increase over time and raise our operating costs and lower
profitability. We are also subject to payment card association operating rules and certification requirements, including the Payment
Card Industry Data Security Standard and rules governing electronic funds transfers, which could change or be reinterpreted to make it
difficult or impossible for us to comply. As our business changes, we may also be subject to different rules under existing standards,
which may require new assessments that involve costs above what we currently pay for compliance. If we fail to comply with the rules
or requirements of any provider of a payment method we accept, if the volume of fraud in our transactions limits or terminates our rights
to use payment methods we currently accept, or if a data breach occurs relating to our payment systems, we may, among other things, be
subject to fines or higher transaction fees and may lose, or face restrictions placed upon, our ability to accept credit card and debit
card payments from consumers or to facilitate other types of online payments. If any of these events were to occur, our business, financial
condition and operating results could be materially adversely affected. We
occasionally receive orders placed with fraudulent credit card data. We may suffer losses as a result of orders placed with fraudulent
credit card data even if the associated financial institution approved payment of the orders. Under current credit card practices, we
may be liable for fraudulent credit card transactions. If we are unable to detect or control credit card fraud, our liability for these
transactions could harm our business, financial condition and results of operations. We
may not be able to adequately protect our intellectual property rights. We
regard our customer lists, domain names, trade dress, trade secrets, trademarks, proprietary technology and similar intellectual property
as critical to our success, and we rely on trade secret protection, agreements and other methods with our employees and others to protect
our proprietary rights. We might not be able to obtain broad protection for all of our intellectual property. The protection of our intellectual
property rights may require the expenditure of significant financial, managerial and operational resources. We may initiate claims or
litigation against others for infringement, misappropriation or violation of our intellectual property rights or proprietary rights or
to establish the validity of such rights. Any litigation, whether or not it is resolved in our favor, could result in significant expense
to us and divert the efforts of our technical and management personnel, which may materially adversely affect our business, financial
condition and operating results. Moreover, the steps we take to protect our intellectual property may not adequately protect our rights
or prevent third parties from infringing or misappropriating our proprietary rights, and we may not be able to broadly enforce all of
our intellectual property rights. Any of our intellectual property rights may be challenged by others or invalidated through administrative
process or litigation. Additionally, the process of obtaining intellectual property protections is expensive and time-consuming, and
we may not be able to pursue all necessary or desirable actions at a reasonable cost or in a timely manner. Even if issued, there can
be no assurance that these protections will adequately safeguard our intellectual property, as the legal standards relating to the validity,
enforceability and scope of protection of patent and other intellectual property rights are uncertain. We also cannot be certain that
others will not independently develop or otherwise acquire equivalent or superior intellectual property rights. We may also be exposed
to claims from third parties claiming infringement of their intellectual property rights. These claims could result in litigation that
may materially affect our financial condition and operating results in a material and adverse way. We
may be accused of infringing intellectual property rights of third parties. We
may be subject to claims and litigation by third parties that we infringe on their intellectual property rights. The costs of supporting
such litigation and disputes are considerable, and there can be no assurances that favorable outcomes will be obtained. As our business
expands and the number of competitors in our market increases and overlaps occur, we expect that infringement claims may increase in
number and significance. Any claims or proceedings against us, whether meritorious or not, could be time-consuming, result in considerable
litigation costs, require significant amounts of management time or result in the diversion of significant operational resources, any
of which could materially adversely affect our business, financial condition and operating results. We
have received in the past, and we may receive in the future, communications alleging that certain items posted on or sold through our
sites violate third-party copyrights, designs, marks and trade names or other intellectual property rights or other proprietary rights.
Brand and content owners and other proprietary rights owners have actively asserted their purported rights against online companies.
In addition to litigation from rights owners, we may be subject to regulatory, civil or criminal proceedings and penalties if governmental
authorities believe we have aided and abetted in the sale of counterfeit or infringing products. 75 Such
claims, whether or not meritorious, may result in the expenditure of significant financial, managerial and operational resources, injunctions
against us or the payment of damages by us. We may need to obtain licenses from third parties who allege that we have violated their
rights, but such licenses may not be available on terms acceptable to us, or at all. These risks have been amplified by the increase
in third parties whose sole or primary business is to assert such claims. If
we do not continue to negotiate and maintain favorable license arrangements, our sales or cost of revenues could suffer. We
have entered into license agreements that enable us to manufacture and distribute prescription frames and sunglasses under certain names,
including Dr. Dean Edell. These license agreements typically have terms of multiple years and may contain options for renewal for additional
periods and require us to make guaranteed and contingent royalty payments to the licensor. Accordingly, if we are unable to negotiate
and maintain satisfactory license arrangements with some of our designers, our growth prospects and financial results could materially
suffer from a reduction in sales or an increase in advertising costs and royalty payments to designers. Existing
or future government regulation could expose us to liabilities and costly changes in our business operations and could reduce customer
demand for our products and services. We
are subject to federal and state consumer protection laws and regulations, including laws protecting the privacy of customer non-public
information and regulations prohibiting unfair and deceptive trade practices, as well as laws and regulations governing businesses in
general and the Internet and e-commerce and certain environmental laws. Additional laws and regulations may be adopted with respect to
the Internet. These laws may cover issues such as user privacy, spyware and the tracking of consumer activities, marketing e-mails and
communications, other advertising and promotional practices, money transfers, pricing, content and quality of products and services,
taxation, electronic contracts and other communications, intellectual property rights, and information security. Furthermore, it is not
clear how existing laws such as those governing issues such as property ownership, sales and other taxes, trespass, data mining and collection,
and personal privacy apply to the Internet and e-commerce. To the extent we expand into international markets, we will be faced with
complying with local laws and regulations, some of which may be materially different than U.S. laws and regulations. Any such foreign
law or regulation, any new U.S. law or regulation, or the interpretation or application of existing laws and regulations to our business
may have a material adverse effect on our business, prospects, financial condition and results of operations by, among other things,
subjecting us to fines, penalties, damages or other liabilities, requiring costly changes in our business operations and practices, and
reducing customer demand for our products and services. We may not maintain sufficient, or any, insurance coverage to cover the types
of claims or liabilities that could arise as a result of such regulation. Risks
Related to Our Relationship with Our Manager Termination
of the management services agreement will not affect our manager’s rights to receive profit allocations and removal of our manager
may cause us to incur significant fees. Our
manager owns all of our allocation shares, which generally will entitle our manager to receive a profit allocation as a form of preferred
distribution. In general, this profit allocation is designed to pay our manager 20% of the excess of the gains upon dispositions of our
subsidiaries, plus an amount equal to the net income of such subsidiaries since their acquisition by us, over an annualized hurdle rate.
If our manager resigns or is removed, for any reason, it will remain the owner of our allocation shares. It will therefore remain entitled
to all profit allocations while it holds our allocation shares regardless of whether it is terminated as our manager. If we terminate
our manager, it may therefore be difficult or impossible for us to find a replacement to serve the function of our manager, because we
would not be able to force our manager to transfer its allocation shares to a replacement manager so that the replacement manager could
be entitled to a profit allocation. Therefore, as a practical matter, it may be difficult for us to replace our manager without its cooperation.
If it becomes necessary to replace our manager and we are unable to replace our manager without its cooperation, we may be unable to