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will depend largely on our ability to provide high quality products to our customers and a reliable, trustworthy, and profitable sales |
channel to our suppliers, which we may not be able to do successfully. Customer |
complaints or negative publicity about our sites, products, delivery times, customer data handling and security practices or customer |
support, especially on blogs, social media websites and our sites, could rapidly and severely diminish consumer use of our sites and |
consumer and supplier confidence in us and result in harm to our brands. 69 Our |
efforts to expand our business into new brands, products, services, technologies, and geographic regions will subject us to additional |
business, legal, financial, and competitive risks and may not be successful. Our |
business success depends to some extent on our ability to expand our customer offerings by launching new brands, which may include new |
eyewear designs, new eyewear accessories, or personal care products, and by expanding our existing offerings into new retail locations |
and geographies. Launching new brands and products or expanding geographically requires significant upfront investments, including investments |
in marketing, information technology, and additional personnel. We may not be able to generate satisfactory revenue from these efforts |
to offset the costs of such expansions. Any lack of market acceptance of our efforts to launch new brands and services or to expand our |
existing offerings could have a material adverse effect on our business, prospects, financial condition, and results of operations. Further, |
as we continue to expand our fulfillment capability or add new businesses with different requirements, our logistics networks become |
increasingly complex and operating them becomes more challenging. There can be no assurance that we will be able to operate our networks |
effectively. We |
have also entered and may continue to enter new markets in which we have limited or no experience, which may not be successful or appealing |
to our customers. For instance, in 2020, we entered the personal care products industry by providing and selling surgical face masks |
as well as N95 face masks to support the demand due to the COVID-19 pandemic. This, and other similar activities may present new and |
difficult technological and logistical challenges, and resulting service disruptions, failures or other quality issues may cause customer |
dissatisfaction and harm our reputation and brand. Further, our current and potential competitors in new market segments may have greater |
brand recognition, financial resources, longer operating histories and larger customer bases than we do in these areas. As a result, |
we may not be successful enough in these newer areas to recoup our investments in them. If this occurs, our business, financial condition |
and operating results may be materially adversely affected. The |
loss of any of our key customers could have a materially adverse effect on our results of operations. Historically, |
a few long-term recurring customers have accounted for a majority of our revenues. For the year ended December 31, 2022, a majority of |
our revenues were from sales to customers from our retail agreement with Target. There can be no assurance that we will maintain or improve |
the relationships with those customers or retailers. Our major customers often change each period based on when a given order is placed. |
If we cannot maintain long-term relationships with major customers, lose our contract to sell retail eyewear and eyewear accessories |
at Target, or replace major customers from period to period with equivalent customers, the loss of such sales could have an adverse effect |
on our business, financial condition and results of operations. If |
we fail to acquire new customers or retain existing customers, or fail to do so in a cost-effective manner, we may not be able to achieve |
profitability. Our |
success depends on our ability to acquire and retain customers and maintain our relationships with retailers in a cost-effective manner. |
If we fail to deliver a quality shopping experience, or if consumers do not perceive the products we offer to be of high value and quality, |
we may not be able to acquire new customers. If we are unable to acquire new customers who purchase products in numbers sufficient to |
grow our business, we may not be able to generate the scale necessary to drive beneficial network effects with our suppliers or efficiencies |
in our logistics network, our net revenue may decrease, and our business, financial condition and operating results may be materially |
adversely affected. If |
our efforts to satisfy our existing customers are not successful, we may not be able to acquire new customers in sufficient numbers to |
continue to grow our business, or we may be required to incur significantly higher marketing expenses in order to acquire new customers. We |
are dependent upon relationships with manufacturers, including many located in Taiwan and China, which exposes us to complex regulatory regimes and logistical |
challenges. All of our manufacturing is outsourced to contract manufacturers, including |
many located in China and Taiwan, resulting in additional factors could interrupt our relationships or affect our ability to acquire the |
necessary products on acceptable terms, includin β political, |
social and economic instability and the risk of war or other international incidents in Asia |
or abroad; β fluctuations |
in foreign currency exchange rates that may increase our cost of products; β imposition |
of duties, taxes, tariffs or other charges on imports; β difficulties |
in complying with import and export laws, regulatory requirements and restrictions; β natural |
disasters and public health emergencies, such as the recent COVID-19 pandemic; β import |
shipping delays resulting from foreign or domestic labor shortages, slow-downs, or stoppage; |
and 70 β the |
failure of local laws to provide a sufficient degree of protection against infringement of |
our intellectual property; β imposition |
of new legislation relating to import quotas or other restrictions that may limit the quantity |
of our products that may be imported into the U.S. from countries or regions where we do |
business; β financial |
or political instability in any of the countries in which our products are manufactured; β potential |
recalls or cancellations of orders for any products that do not meet our quality standards; β disruption |
of imports by labor disputes or strikes and local business practices; β political |
or military conflict involving the U.S. or any country in which our suppliers are located, |
which could cause a delay in the transportation of our products, an increase in transportation |
costs and additional risk to products being damaged and delivered on time; β heightened |
terrorism security concerns, which could subject imported goods to additional, more frequent |
or more thorough inspections, leading to delays in deliveries or impoundment of goods for |
extended periods; β inability |
of our non-U.S. suppliers to obtain adequate credit or access liquidity to finance their |
operations; and β our |
ability to enforce any agreements with our foreign suppliers. If |
we were unable to import products from China and Taiwan or were unable to import products from China and Taiwan in a cost-effective manner, |
we could suffer irreparable harm to our business and be required to significantly curtail our operations, file for bankruptcy or cease |
operations. From |
time to time, we may also have to resort to administrative and court proceedings to enforce our legal rights with foreign suppliers. |
However, it may be more difficult to evaluate the level of legal protection we enjoy in Taiwan and China and the corresponding outcome |
of any administrative or court proceedings than in comparison to our suppliers in the United States. Possible |
new tariffs that might be imposed by the United States government could have a material adverse effect on our results of operations. Changes |
in U.S. and foreign governmentsβ trade policies have resulted in, and may continue to result in, tariffs on imports into and exports |
from the U.S., among other restrictions. Throughout 2018 and 2019, the U.S. imposed tariffs on imports from several countries, including |
China. If further tariffs are imposed on imports of our products, or retaliatory trade measures are taken by China or other countries |
in response to existing or future tariffs, we could be forced to raise prices on all of our imported products or make changes to our |
operations, any of which could materially harm our revenue or operating results. Any additional future tariffs or quotas imposed on our |
products or related materials may impact our sales, gross margin and profitability if we are unable to pass increased prices onto our |
customers. We |
are highly dependent upon key suppliers and an interruption in such relationships or our ability to obtain products from such suppliers |
could adversely affect our business and the results of operations. In |
2022 and 2021, we purchased a substantial portion of finished goods from four third-party vendors which comprised 87% and 92% of our |
purchases, respectively. Our ability to acquire products from our suppliers in amounts and on terms acceptable to us is dependent upon |
a number of factors that could affect our suppliers and which are beyond our control. For example, financial or operational difficulties |
that some of our suppliers may face could result in an increase in the cost of the products we purchase from them. We also do not have |
any exclusive contracts with our suppliers. If we do not maintain our relationships with our existing suppliers or develop relationships |
with new suppliers on acceptable commercial terms, we may not be able to continue to offer a broad selection of merchandise at competitive |
prices and, as a result, we could lose customers and our sales could decline. We |
also have limited control over the products that our suppliers purchase or keep in stock. Our suppliers may not accurately forecast the |
products that will be in high demand, or they may allocate popular products to other resellers, resulting in the unavailability of certain |
products for delivery to our customers. Any inability to offer a broad array of products at competitive prices and any failure to deliver |
those products to our customers in a timely and accurate manner may damage our reputation and brand and could cause us to lose customers |
and our sales could decline. 71 Furthermore, |
as part of our routine business, suppliers extend credit to us in connection with our purchase of their products. In the future, our |
suppliers may limit the amount of credit they are willing to extend to us in connection with our purchase of their products. If this |
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