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within the marine market with certified horns that meet US Coast Guard regulations and other |
regulatory standards. Intellectual Property We have been granted 51 patents from the United |
States, China, Taiwan and the EU. About half of our patents are utility patents, which protect a product’s methods of functionality. |
Utility patents are a difficult barrier for competitors to overcome, therefore these products have a higher profit margin. The other half |
of our patents are design patents. We have trademarks registered in the United States |
and various countries for some of our core properties, including Taiwan, amongst others. Our intellectual property, including patents, |
trademarks, service marks, domain names, copyrights and trade secrets, is an important part of our business. To protect our intellectual |
property, we rely on a combination of laws and regulations, in addition to intellectual property rights in the United States and other |
jurisdictions, including patents, trademarks, copyrights, and trade secret laws, together with contractual provisions and technical measures |
that we have implemented. To protect our trade secrets, we maintain strict control access to our proprietary systems and technology. |
We also enter into confidentiality and invention assignment agreements with employees and consultants, as well as confidentiality and |
non-disclosure agreements with third parties that provide products and services to us. 37 Employees As of December 31, 2022, we employed 15 employees, |
including 11 hourly employees. None of our employees are represented by labor unions, and we believe that we have an excellent relationship |
with our employees. Regulation We are subject to various federal, state, and |
local laws and governmental regulations relating to the operation of our business, including those related to labor and employment, discrimination, |
anti-bribery/anti-corruption, product quality and safety standards, data privacy and taxes. Compliance with any such laws and regulations |
has not had a material adverse effect on our operations to date. EYEWEAR PRODUCTS BUSINESS Our eyewear products business is operated by |
ICU Eyewear, which we acquired in the first quarter of 2023. Overview ICU Eyewear, which was founded in 1956 and is |
headquartered in Hollister, California, is a leading designer of over-the-counter, or OTC, non-prescription reading glasses, sunglasses, |
blue light blocking eyewear, sun readers and outdoor specialty sunglasses, as well as select health and personal care items, such as |
surgical face masks. We sell our products to big-box national retail chains, through various distributors, as well as online direct to |
consumer sales. We believe that we are the only OTC eyewear supplier in the U.S. to have meaningful penetration in all significant retail |
channels including grocery, specialty, office supply, pharmacy, and outdoor sports stores. Products We design and sell a broad range of products comprised |
of OTC reader eyeglasses, blue light blocking eyewear, sun readers, outdoor specialty sunglasses, and accessories. Reader Eyeglasses and Specialty Sunglasses We design and sell an extensive selection of |
OTC non-prescription reading glasses, sunglasses, sun reading glasses, as well as active and sport sunglasses. Our distinctive eyewear |
is marketed under several distinct brand names, each of which addresses a particular product category and price point. Our brand names include “ICU Eyewear,” |
“Studio by ICU Eyewear,” “ICU Eco Eyewear,” “Dr. Dean,” “Wink by ICU Eyewear,” “SOL,” |
“Fisherman,” “Guideline Eyegear,” “ICU Health,” and “Screen Vision.” Most of our sales |
come from the “ICU Eyewear Brand.” We believe that our distinctive eyewear and eyewear |
merchandising has led to our success as an OTC eyewear provider at Target, as well as becoming the exclusive provider of personal care |
products to Target. Eyeglass Accessories We have an array of existing eye health and accessories |
products, including contact lens cases and spray lens cleaners that we sell in tandem with our existing eyeglasses products. 38 Personal Care Items In 2020, we began selling personal care items |
such as surgical face masks and other personal protective equipment, or PPE, to serve the needs of our existing and new customers. We |
sold both surgical masks as well as the N95 respirators to the United States government, as well as private retailers. In 2021, this |
business continued, with large retailers continuing to place significant orders and committing to purchase masks and other personal care |
categories, through at least 2023. We also sell a variety of products, including |
eye masks, eye pillows, white noise machines, and reusable silicone earplugs through our brand “Sleep Well by ICU.” The products |
in our Sleep Well line also include bath salts, bath bombs, body butters, and vapor drops. Manufacturing All of our manufacturing is outsourced to contract |
manufacturers. We believe we have developed meaningful, long-term relationships with our manufacturing vendors, some of which have worked |
with us for over 20 years, and which provide valuable collaboration in new product development ideas and formulations. We believe that our high-quality standards for |
our products ensure that customers are receiving the best products on the market. Our Hollister, California facility shipped 5.7 million |
units in 2022 and has the capacity to ship up to 10 million units per year across an array of product categories, made possible by our |
partnerships with our suppliers. Our manufacturing operations are designed to allow low-cost production of a wide variety of products |
while maintaining a high level of customer service and quality. We believe that our manufacturing facilities |
generally have sufficient capacity to meet our current business requirements and our currently anticipated sales. Vendor/Supplier Relationships We have developed long term relationships with |
our top four contact manufacturers based in China, Taiwan and the United States. All materials are sourced by the contract manufacturers. |
The following table sets forth the vendors and suppliers that accounted for more than 10% of our purchases for the year ended December |
31, 2022: Supplier Product Total Purchases (2021) Total Purchases (2022) Percent of Purchases (2022) Contour Optik Inc. Reading Glasses $ 4,453,915 $ 4,118,692 49 % Prosben Inc. Accessories/ Private Label 1,027,890 1,294,240 15 % Indiana Face Mask PPE 140,550 1,645,479 19 % While we work primarily with a small, select |
group of trusted partners to ensure our quality and reliability, we are under no exclusive supplier contracts, and we have working relationships |
with a variety of second-source alternatives for all product manufacturing needs. We believe that our strong relationships with |
suppliers yield high quality, competitive pricing and overall good service to our customers. Although we cannot be sure that our sources |
of supply will be adequate in all circumstances, we believe that we can develop alternate sources in a timely and cost-effective manner |
if our current sources become inadequate. Due to the availability of numerous alternative suppliers, we do not believe that the loss |
of any single supplier would have a material adverse effect on our consolidated financial condition or results of operations. See Item |
1A “ Risk Factors—Risks Related to Our Eyewear Products Business ” for a description of the risks related to our |
supplier relationships. Sales and Marketing Our innovative retail product packaging design |
is also a highly effective marketing tool. We use intuitive merchandizing displays to show the full color spectrum and product choices |
of our offering in retail locations. Our eyeglass products are designed to be displayed in a way that is easier to take off, try, package, |
and replace each product, as compared to historical tagged eyewear products. Our branded assortments of differentiated fashion forward |
product lines are specifically curated for each individual, channel, and retail partner. We also market our certificated carbon neutral |
status, as well as our eco-friendly reading glasses that are made from recycled plastic, recycled metal, and bamboo. 39 Additional marketing programs may include in-store |
promotional programs for customers, e-commerce via our website and Amazon.com, as well as email blasts. New product launches and updates |
are also sent to customers via email blast periodically. We exhibit at key industry and customer tradeshows |
and belong to the Vision Council. Customers We sell products to national retailers, direct-to-consumer, |
web-based retailers, and industrial wholesalers. We serve multiple large customers, including |
Amazon, Raley’s, Publix, Whole Foods and Target. Most of our online customers such as Amazon ship |
direct. A majority of our sales are made to repeat customers, with many of our retail customer relationships spanning more than 10 |
years. As of December 31, 2022, we had sales agreements |
in place with most of our customers, including all national and midsize accounts. Sales agreements specify new store allowances, |
terms of sale (discounts), annual stock adjustment, freight routing, company trade shows, rebates, and advertising programs. Agreement |
lengths and renewal terms are based on the individual customer relationship. In 2020, due to the COVID-19 pandemic, we entered |
a personal care products market for PPE and other health products, where we sold products to our large retail customers, such as Target, |
as well as the United States government. Competition The OTC eyewear products and accessories industry |
is highly competitive with product availability, store location, brand recognition, and price being the principal competitive factors. |
We believe that we have established our brand as an industry-leader in the marketing and sale of OTC eyeglasses and eyeglass products |
for the retail and direct to consumer industries, especially for reading glasses and sunglasses. Current competitors in related industries |
are Foster Grant, SAV Eyewear, Eyebobs, Peepers, Blue Gem, Sees Eyewear, Modo, and EyeOs. Many of our current |
competitors have, and potential competitors may have, longer operating histories, greater brand recognition, larger fulfillment infrastructures, |
greater technical capabilities, faster and less costly shipping, significantly greater financial, marketing and other resources and larger |
customer bases than we do. Competitive Advantages Based on management’s belief and experience |
in the industry, we believe that the following competitive strengths enable us to compete effectively. ● Established |
name and reputation . We believe that we have maintained our excellent reputation |
in the industry for over 67 years through bringing unique products and eyeglass designs to |
the market to meet current and future needs. ● Trademarks |
and brands . We have been granted 19 trademarks in the United States, relating to |
each of our specialized brands. We believe that our brands provide unique and distinct focuses, |
each of which provides products in a distinctive product category, retail channel, and for |
a particular price point. ● Long-term |
supplier and customer relationships . We have established relationships with our vendors, |
with many of these relationships spanning more than 20 years, and the majority of our sales |
are to our established retail partners, with many of our customer relationships lasting over |
10 years. Our partnership with companies like Target and Raley’s enables us to provide |
quality products to trusted and repeated customers. We believe that we are the only OTC eyewear |
supplier to have meaningful penetration in all significant retail channels, including office |
supply, outdoor brands, and natural grocery channels. 40 Growth Strategies Management sees the below as the key initiatives |
for our continued growth strategy: ● Increase |
sales through new products and online marketing . We are aggressively pursuing our |
current market share and building sales by adding new products to our existing range. We |
look to expand distribution of our new blue light blocking eyewear, which was initially released |
in Target in April 2018, under our “Screen Vision by ICU Eyewear” brand. Additionally, |
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