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low profile linear light bar designed with the latest state-of-the-art electronic circuitry that has low power consumption and will provide |
years of reliable service. Luminous produces an intense beam of light which can be seen 360 degrees even in bright daylight. Available |
in three lengths in color amber, blue, red, green and any combination of colors. Luminous is certified SAE J845 Class 1 and California |
Title 13. Manufacturing Most of our manufacturing is outsourced |
to contract manufacturers in China and Taiwan. In-house manufacturing consists of changes to fully assembled products, |
as per custom orders. For example, converting the voltage of a horn for truck use, or the standard color of a particular warning light. We have implemented a strict quality control |
program which is run by our warehouse/production manager. We believe that our high quality standards assure customers that they are getting |
the best and most reliable products in the market. Our manufacturing operations are designed to allow low-cost production of a wide variety |
of products while maintaining a high level of customer service and quality. We believe that our manufacturing facilities |
generally have sufficient capacity to meet our current business requirements and our currently anticipated sales. Vendor/Supplier Relationships We have developed long term relationships with contact manufacturers based in China and Taiwan. All materials are sourced by the contract manufacturers. The following table sets |
forth the vendors and suppliers that accounted for more than 10% of our purchases for the year ended December 31, 2022: Supplier Product Total Purchases (2021) Total Purchases (2022) Percent of Purchases (2022) E-own Corporation Warning Lights & Horns $ 430,937 $ 418,780 28.6 % Zhejiang Jiejia Automobile Horns 162,491 304,228 20.8 % Changz Warning Lights - 271,611 18.5 % Ruian Jiani Auto Parts Horns 178,324 246,799 16.8 % We have established relationships with our vendors, |
with many of these relationships spanning more than 15 years. We implement vendor agreements with all our major accounts and some mid-size |
accounts. The typical length of a vendor agreement is 2-3 years, and in most cases automatically renew. We have also established volume discounts with |
our suppliers which help to offset increased material, tariffs and increased labor costs domestically and overseas. With the unstable |
world market, we have carefully started to engage secondary suppliers to make sure we have no interruptions in the supply chain and to |
be sure we maintain a competitive price. We believe that our strong relationships with |
suppliers yield high quality, competitive pricing and overall good service to our customers. Although we cannot be sure that our sources |
of supply will be adequate in all circumstances, we believe that we can develop alternate sources in a timely and cost-effective manner |
if our current sources become inadequate. Due to availability of numerous alternative suppliers, we do not believe that the loss of any |
single supplier would have a material adverse effect on our consolidated financial condition or results of operations. See Item 1A “ Risk |
Factors—Risks Related to Our Automotive Supply Business ” for a description of the risks related to our supplier relationships. 34 Sales and Marketing Our sales team consists of an in-house national |
sales manager who coordinates with contracted sales representatives from thirteen regional sales companies in North America, Mexico, |
Puerto Rico, the U.K., Europe, the Middle East and the industrial aftermarket. The sales representative’s agreement with us is |
limited to automotive, internet-based companies and occasionally motorcycle aftermarket distributors. Sales representatives are responsible for the |
solicitation and development of new accounts, as well as working with existing customers to develop promotions and incentives for our |
products. We have had relationships with these regional sales companies for 13 to 15 years on-average. All major customers are serviced |
frequently by their sales representatives. Our innovative retail product packaging design |
is also a highly effective marketing tool in direct-to-consumer selling. Featuring quick response (QR) barcode technology, customers |
are able to scan product packaging using their smart phone or mobile device to instantly see product information, watch demonstration |
videos, or even hear horn demos. There is no need for special in-store displays or additional shelf space as all information is accessible |
directly by scanning the product packaging. It is like having a virtual sales associate in-store. Packaging also features scan-back’s, |
an instant rebate that is applied at the register upon checkout. Additional marketing programs include in-store |
promotional programs for customers, e-commerce via our website, as well as email blasts and customer print catalogs. We mail print and/or |
electronic CD catalogs to established accounts every 18 months with new product information inserted via supplemental sell-sheets. New |
product launches and updates are also sent to customers via email blast periodically. We exhibit at key industry and customer tradeshows |
and belongs to the National Marine Manufacturers Association and American Boat and Yacht Council. Customers We sell products to the automobile aftermarket, |
national retailers, direct-to-consumer, mail order, web-based retailers, public safety equipment wholesalers, industrial wholesalers, |
as well as the motorcycle and marine aftermarkets. We have a diverse customer base, including |
Amazon, AutoZone, Advanced Auto Parts, CarQuest, Aries, das, Grainger, FleetFarm and J&P Cycles. Internationally, we sell products |
in Canada, Mexico, Europe, and Amsterdam. Most of our online customers such as Amazon ship direct internationally. A majority of our sales |
are made to repeat customers, with many of our customer relationships spanning more than 10 years. We believe that our customers appreciate |
the ease of doing business with all orders placed electronically via electronic data interchange, or EDI. In recent years, we have entered into the motorcycle |
and industrial (fleet maintenance) aftermarkets, as well a product line of horns for the marine parts aftermarket. 35 Order Fulfillment Our efficient fulfillment process uses an intergraded |
EDI system for receiving orders, advanced shipping notices and invoicing. The custom software is integral in reducing manual order entry, |
as well the prevention of errors. Implementing an EDI system has allowed us to |
improve our fulfillment threshold rate, as well as avoid fines from customers for order fulfillment errors and fill rate. |
The following diagram illustrates our order fulfillment process. Research and Development For the development of new products, we have |
implemented a streamlined R&D process. The average R&D process from initial design to sending a product sample for tooling is |
approximately 6-12 months. ● Step |
1: Identify and confirm a problem and/or need for a product ● Step |
2: Draw up many possible solutions and discuss with sales manager and warehouse manager, |
whose focus in on the market demand ● Step |
3: Narrow down to the three best options and create handmade prototype to test which solution |
works best. ● Step |
4: Send sample prototype to patent attorney to determine ability to patent and send hand |
sample to a draftsman for 3D drawing ● Step |
5: The 3D drawing is approved, and a 3D print is made. The 3D print sample is tested, and |
any necessary modifications are made ● Step |
6: The 3D drawing and printed sample are sent to one of our suppliers to start the tooling |
process Competition The sale of automotive aftermarket items is highly |
competitive in many areas, including customer service, product availability, store location, brand recognition and price. We believe |
that we have established our brand as an industry-leader in developing innovative products for the automobile aftermarket industry, especially |
in horn design and technology (electric, air, truck, marine, motorcycle and industrial equipment). Current competitors in related industries |
are FIAMM, Grote, Peterson Manufacturing Company, ECCO, Vixen Horns, HornBlasters and Klienn. 36 Competitive Advantages Based on management’s belief and experience |
in the industry, we believe that the following competitive strengths enable us to compete effectively. ● Established |
name and reputation . We believe that we have maintained our excellent reputation |
in the industry for over 55 years through bringing exclusive products and designs to market |
to meet current and future needs. ● Patents and trademarks . We have been granted 51 patents from the U.S., China, Taiwan and the EU. About half of our patents are utility patents, which protect a products’ methods of functionality. Utility patents are a difficult barrier for competitors to overcome, therefore these products have a higher profit margin. The other half of our patents are design patents. ● Long-term |
supplier and customer relationships . We have established relationships with our vendors, |
with many of these relationships spanning more than 15 years, and a majority of our sales |
are made to repeat customers, with many of our customer relationships spanning more than |
10 years. ● International |
licensing agreements . We have a licensing agreement with a large wholesale supplier |
of auto parts in the U.K. for our patented Bad Boy Horn. The U.K. supplier also has retail |
chain stores and this agreement has been generating year-over-year sales growth for us. Growth Strategies Management sees the below as the key initiatives for our continued |
growth strategy: ● Increase |
sales through new products and online marketing . We are aggressively pursuing our |
current market share and building sales by adding new products to existing accounts. Additionally, |
we will continue to expand our online sales platforms which include Wolo-mfg.com, Wolo-USA.com, |
Autozone.com, Amazon.com, BestAutoAccessories.com and Autoaccessoriesgarage.com, among others. |
There also exists significant growth potential in the purchasing of available key URL’s |
and implementing enhanced search engine optimization strategies. ● Expand |
into traditional market and original equipment replacement horns. The automotive |
aftermarket has multiple channels of distribution, and one in which we have limited distribution |
is the traditional channel. This channel distributes products through wholesale warehouse |
distributors such as Federated Auto Parts, Pronto Auto Parts, Bumper-To-Bumper and Auto Value. |
Traditional distribution primarily services the DIFM (Do-It-For-Me) or professional installers. |
Most of the products sold are direct original equipment replacement parts which are researched |
based on year/make/model of the vehicle needing parts. We have limited distribution into |
the traditional channel, primarily due to the fact that there are no original equipment replacement |
horns in our product offerings. We believe that with minor product enhancements, we can offer |
products to serve this channel and improve market share into the traditional channel. ● Expand |
into growing international markets . Currently, we sell our products in the US, Canada, |
Mexico, Europe and the Middle East. We believe that there is great growth opportunity in Mexico. Additionally, we |
have identified Canada and the Netherlands as expansion markets specifically for our Motorcycle |
Air Horn. ● Additional |
focus on the municipal and public safety markets . We have identified a significant |
demand for certified warning lights within the municipal and public safety markets. The certification |
of existing products is immediately possible and very cost effective. ● Grow |
presence within the marine marketplace . We see immediate growth opportunities existing |
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