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msmarco_v2.1_doc_15_654177041#0_1300909323 | Title: Maybe (Annie) | Disney Wiki | Fandom
Headings: Maybe (Annie)
Maybe (Annie)
Maybe
General information
Feature films
Albums
Composer
Lyrics
Performers
Followed by
Plot
Lyrics
Content: Maybe (Annie) | Disney Wiki | Fandom
Maybe (Annie)
Maybe
General information
Feature films
Annie
Albums
Annie
Composer
Charles Strouse
Lyrics
Martin Charnin
Performers
Annie ( Alicia Morton)
Followed by
" Hard Knock Life "
Source
" Maybe " is the first song sung in the film Annie. After reading a letter left to her by her estranged parents, Annie sings about what she imagines them to be like. In the end, she only cares about them coming back for her someday. Plot
Annie comforts Molly, who recently had a nightmare about her parents. Annie soothes her by reading her a letter from hers, promising her that someday they'll come back for her. She soon goes back to sleep, and Annie tucks the other orphans in as she sings about her lost parents. Lyrics
Annie: Maybe far away
Or maybe real nearby
He may be pouring her coffee
She may be straightening his tie! Maybe in a house
All hidden by a hill
She's sitting playing the piano
He's sitting paying a bill! Betcha they're young
Betcha they're smart
Bet they collect things
Like ashtrays, and art! | https://disney.fandom.com/wiki/Maybe_(Annie) |
msmarco_v2.1_doc_15_654177041#1_1300910767 | Title: Maybe (Annie) | Disney Wiki | Fandom
Headings: Maybe (Annie)
Maybe (Annie)
Maybe
General information
Feature films
Albums
Composer
Lyrics
Performers
Followed by
Plot
Lyrics
Content: She soon goes back to sleep, and Annie tucks the other orphans in as she sings about her lost parents. Lyrics
Annie: Maybe far away
Or maybe real nearby
He may be pouring her coffee
She may be straightening his tie! Maybe in a house
All hidden by a hill
She's sitting playing the piano
He's sitting paying a bill! Betcha they're young
Betcha they're smart
Bet they collect things
Like ashtrays, and art! Betcha they're good
Why shouldn't they be? Their one mistake
Was giving up me! So maybe now it's time,
And maybe when I wake
They'll be there calling me baby
Maybe
Betcha he reads
Betcha she sews
Maybe she's made me
A closet of clothes! Maybe they're strict
As straight as a line
Don't really care
As long as they're mine! So maybe now this prayer's
The last one of its kind
Won't you please come get your baby
Maybe
v - e - d
Media
Annie • Soundtrack
Characters
Annie • The Orphans • Agatha Hannigan • Mr. Bundles • Sandy • Grace Farrell • Oliver Warbucks • Drake • Bert Healy • Rooster Hannigan • Lily St. Regis
Locations
New York City
Songs
Maybe • Hard Knock Life • Tomorrow • Little Girls • I Think I'm Gonna Like It Here • NYC • Easy Street • You're Never Fully Dressed Without a Smile • Something Was Missing • I Don't Need Anything But You
Retrieved from " https://disney.fandom.com/wiki/Maybe_ (Annie)?oldid=4394608 "
Categories: | https://disney.fandom.com/wiki/Maybe_(Annie) |
msmarco_v2.1_doc_15_675847316#1_1328650780 | Title: The Grand Inquisitor | Disney Wiki | Fandom
Headings: The Grand Inquisitor
The Grand Inquisitor
The Grand Inquisitor
Background information
Television programs
Voice
Character information
Other names
Occupation
Affiliations
Home
Powers and abilities
Paraphernalia
Status
Background
Personality
Platinum Collection Build Your Own Bundle. Choose up to 7 games
Powers and Abilities
Powers
Abilities
Weapons and Equipment
Lightsabers
Role in the Series
Star Wars Rebels
Season One
Season Two
Printed Media
Ahsoka
Marvel Comics
Gallery
Trivia
External links
References
Content: He is the leader of the Imperial Inquisitors, a group of dark side agents tasked by Darth Vader to hunt down the remaining Jedi Knights . Background
Personality
The Grand Inquisitor is described as cold and analytical. His intensity is based on the assignment he is on and he tends to remain calm even on the battlefield. Driven in his task of hunting and eliminating the Jedi, he appears to have studied the Coruscant Jedi Temple records to an advanced and thorough degree, as he correctly deduced Kanan Jarrus to have trained under Jedi Master Depa Billaba after only a few traded blows in their first lightsaber duel, identifying him from the lightsaber form he used and the way he used it. It was later revealed that the Grand Inquisitor was once a Jedi Knight himself, one of the temple guards. As such, upon turning to the dark side and serving the Empire, he was able to complete his task of hunting the surviving Jedi all the more easily thanks to his former experiences as one of their ranks. It remains unknown whether the Grand Inquisitor chose to join the Galactic Empire for power's sake, out of fear, or for other reasons. Platinum Collection Build Your Own Bundle. Choose up to 7 games
Buy Now from Fanatical
Fandom may earn an affiliate commission on sales made from links on this page. The Grand Inquisitor appears to have some interest in Ezra Bridger, as a few times during their first encounter, he tried to sway Ezra into following the dark side and shake the boy's faith in his mentor, Kanan. | https://disney.fandom.com/wiki/The_Grand_Inquisitor |
msmarco_v2.1_doc_15_703221011#0_1374777986 | Title: Why Is Darwinian Evolution Controversial? – Dissent from Darwin
Headings: Why Is Darwinian Evolution Controversial?
Why Is Darwinian Evolution Controversial?
Introduction
What Is “Evolution”?
What Scientific Evidence Challenges Darwinian Evolution?
References:
Content: Why Is Darwinian Evolution Controversial? – Dissent from Darwin
Why Is Darwinian Evolution Controversial? Introduction
Everyone agrees that Darwinian evolution is a controversial topic. But not everyone agrees on why. Many advocates of Darwinian evolution promote the stereotype that the theory is controversial only because a small religious segment of society has social, religious, or political objections. These advocates claim that there is no credible scientific disagreement with Darwinian evolution. This, however, is not true. The Scientific Dissent from Darwinism list shows that there is credible scientific dissent from Darwinian theory. The Scientific Dissent from Darwinism List includes 1,000+ PhD scientists who are skeptical of Darwinian evolution. The list shows that it is possible to hold legitimate scientific doubts about Darwinian evolution from a strictly scientific standpoint. | https://dissentfromdarwin.org/resources-for-students/why-is-darwinian-evolution-controversial/ |
msmarco_v2.1_doc_15_703221011#1_1374779405 | Title: Why Is Darwinian Evolution Controversial? – Dissent from Darwin
Headings: Why Is Darwinian Evolution Controversial?
Why Is Darwinian Evolution Controversial?
Introduction
What Is “Evolution”?
What Scientific Evidence Challenges Darwinian Evolution?
References:
Content: These advocates claim that there is no credible scientific disagreement with Darwinian evolution. This, however, is not true. The Scientific Dissent from Darwinism list shows that there is credible scientific dissent from Darwinian theory. The Scientific Dissent from Darwinism List includes 1,000+ PhD scientists who are skeptical of Darwinian evolution. The list shows that it is possible to hold legitimate scientific doubts about Darwinian evolution from a strictly scientific standpoint. Of course there are some people who have religious objections to Darwinian evolution. Conversely, some people make religious (or anti-religious) arguments for accepting Darwinian evolution. Religion isn’t the issue here. The issue is whether it’s possible to be a scientific skeptic of Darwinian evolution. The Scientific Dissent from Darwinism List shows that it is. | https://dissentfromdarwin.org/resources-for-students/why-is-darwinian-evolution-controversial/ |
msmarco_v2.1_doc_15_703221011#2_1374780788 | Title: Why Is Darwinian Evolution Controversial? – Dissent from Darwin
Headings: Why Is Darwinian Evolution Controversial?
Why Is Darwinian Evolution Controversial?
Introduction
What Is “Evolution”?
What Scientific Evidence Challenges Darwinian Evolution?
References:
Content: Of course there are some people who have religious objections to Darwinian evolution. Conversely, some people make religious (or anti-religious) arguments for accepting Darwinian evolution. Religion isn’t the issue here. The issue is whether it’s possible to be a scientific skeptic of Darwinian evolution. The Scientific Dissent from Darwinism List shows that it is. What Is “Evolution”? Whenever talking about challenges to “evolution,” it’s vital to carefully define terms, otherwise confusion can result. There are three common usages of the term “evolution”: Evolution #1 — Microevolution: Small-scale changes in a population of organisms. | https://dissentfromdarwin.org/resources-for-students/why-is-darwinian-evolution-controversial/ |
msmarco_v2.1_doc_15_703604235#9_1375608049 | Title: Romanticism and Music | Dissident Voice
Headings: Romanticism and Music
Romanticism and Music
The Conversion of Music into a "Mass Narcotic" on a Global Scale
Introduction
Classical Music – ‘structures should be well-founded’
Romantic Music – ‘more explicitly expressive and programmatic’
Hanns Eisler – ‘One cannot always write optimistic songs’
Woody Guthrie – ‘This Machine Kills Fascists’
Nueva Canción – ‘oppositional in every respect’
Jazz, Pop and Rock – ‘part of the entertainment industry’
Johann Wolfgang von Goethe – ‘Classicism is health, romanticism is sickness’
Conclusion
Content: He writes: The promised eternal peace was turned into an endless war of conquest. The society based upon reason had fared no better. The antagonism between rich and poor, instead of dissolving into general prosperity, had become intensified by the removal of the guild and other privileges, which had to some extent bridged it over, and by the removal of the charitable institutions of the Church. The development of industry upon a capitalistic basis made poverty and misery of the working masses conditions of existence of society. How is it then that it is the Romantics that are more associated with the revolutionary ideas of the time? Why were they seen by critics and historians as reactionary or politically irrelevant? According to Max Blechman in Revolutionary Romanticism: The early romantics were revolutionaries: not because they believed in a political insurrection in their homeland […] but because through public expression they hoped to redefine the meaning of progress and revolutionize the values of modern civilisation.” […] | https://dissidentvoice.org/2019/06/romanticism-and-music/ |
msmarco_v2.1_doc_15_703604235#10_1375610014 | Title: Romanticism and Music | Dissident Voice
Headings: Romanticism and Music
Romanticism and Music
The Conversion of Music into a "Mass Narcotic" on a Global Scale
Introduction
Classical Music – ‘structures should be well-founded’
Romantic Music – ‘more explicitly expressive and programmatic’
Hanns Eisler – ‘One cannot always write optimistic songs’
Woody Guthrie – ‘This Machine Kills Fascists’
Nueva Canción – ‘oppositional in every respect’
Jazz, Pop and Rock – ‘part of the entertainment industry’
Johann Wolfgang von Goethe – ‘Classicism is health, romanticism is sickness’
Conclusion
Content: How is it then that it is the Romantics that are more associated with the revolutionary ideas of the time? Why were they seen by critics and historians as reactionary or politically irrelevant? According to Max Blechman in Revolutionary Romanticism: The early romantics were revolutionaries: not because they believed in a political insurrection in their homeland […] but because through public expression they hoped to redefine the meaning of progress and revolutionize the values of modern civilisation.” […] Romanticism in Germany (as in France and England) was a protean [ever changing] movement, and the writings of formative romantics were contradicted by those of late romantics, some of whom broke with the early romantics’ idealism for various forms of conservatism. 2
The Romantics, instead of questioning the class basis of society, which was becoming more and more sharply delineated, reached back to the simpler life, religiosity and culture of the Middle Ages. The idea of chivalrous heroes, the mystic and supernatural, untouched nature and the security of spiritual beliefs formed the basis of a new culture of individuals and heroes battling against crass modernity. Romantic composers put much more emphasis on showing their innermost thoughts and feelings about love, hate and death through powerful expressions of emotion. Romantic music developed “the use of new or previously not so common musical structures like the song cycle, nocturne, concert etude, arabesque and rhapsody, alongside the traditional classical genres.” | https://dissidentvoice.org/2019/06/romanticism-and-music/ |
msmarco_v2.1_doc_15_706243067#2_1379876470 | Title: DistroWatch.com: Mandriva Linux
Headings: Mandriva Linux
Mandriva Linux
Content: Discontinued ( defined)
Popularity: Not ranked
Mandriva Linux was launched in 1998 under the name of Mandrake Linux, with the goal of making Linux easier to use for everyone. At that time, Linux was already well-known as a powerful and stable operating system that demanded strong technical knowledge and extensive use of the command line; MandrakeSoft saw this as an opportunity to integrate the best graphical desktop environments and contribute its own graphical configuration utilities to quickly become famous for setting the standard in Linux ease of use. In February 2005, MandrakeSoft merged with Brazil's Conectiva to form Mandriva S.A., with headquarters in Paris, France. In August 2010 the company suspended the trading of its shares on the Euronext stock exchange. Mandriva SA was formally liquidated in May 2015. Visitor rating: No visitor rating given yet. Rate this project. | https://distrowatch.com/mandriva |
msmarco_v2.1_doc_15_709691466#4_1389424223 | Title: Disparity Definition: A Problem in our Society [2021] | Diversity for Social Impact
Headings: Disparity Definition: A Problem in our Society
Disparity Definition: A Problem in our Society
The problem of Disparity, affects a lot of people. It afflicts women in some societies, children in some countries, LGBTQ+, and minorities in other communities.
In this article, we will discuss and define Disparity:
What is Disparity?
Definition of Disparity
The Concept of Disparity in Social Sciences and Economics
Today’s Social Impact Jobs for Diversity and Environmental Sustainability
Why is Disparity a Problem?
Poverty
Crime
Social Unrest
Types of Disparity
Gender disparity
Wealth & Economic Disparity
Income & Wage Disparity
Racial Disparity
Social Disparity
Health Disparity
Healthcare Disparity
Today’s Social Impact Jobs for Diversity and Environmental Sustainability
How to Solve the Problem of Disparity?
Disparity FAQ
What does Parity mean?
Why is Disparity a Problem?
What are different types of Parity?
About the author
Jess Man
Content: Or it can be used when comparing products, models, objects. In this context, Disparity means simply difference. The word ‘disparity” can also be used to describe the gap between expectation and reality, or the gap between what is expected and what eventually happened. Instead of comparing things, persons, or other animate objects, what are being compared in this context are events and expectations. Nevertheless, it still means simply: difference. The Concept of Disparity in Social Sciences and Economics
In social sciences and economics, the word “disparity” is also used to denote differences. It is much more than that, however. The term gained currency to describe a situation or condition in which unequal opportunities, rights, benefits, incentives are afforded to some, but not to others. This due to their membership, or non-membership, to a particular class, gender, age group, or race. | https://diversity.social/disparity-definition/ |
msmarco_v2.1_doc_15_709691466#5_1389426400 | Title: Disparity Definition: A Problem in our Society [2021] | Diversity for Social Impact
Headings: Disparity Definition: A Problem in our Society
Disparity Definition: A Problem in our Society
The problem of Disparity, affects a lot of people. It afflicts women in some societies, children in some countries, LGBTQ+, and minorities in other communities.
In this article, we will discuss and define Disparity:
What is Disparity?
Definition of Disparity
The Concept of Disparity in Social Sciences and Economics
Today’s Social Impact Jobs for Diversity and Environmental Sustainability
Why is Disparity a Problem?
Poverty
Crime
Social Unrest
Types of Disparity
Gender disparity
Wealth & Economic Disparity
Income & Wage Disparity
Racial Disparity
Social Disparity
Health Disparity
Healthcare Disparity
Today’s Social Impact Jobs for Diversity and Environmental Sustainability
How to Solve the Problem of Disparity?
Disparity FAQ
What does Parity mean?
Why is Disparity a Problem?
What are different types of Parity?
About the author
Jess Man
Content: difference. The Concept of Disparity in Social Sciences and Economics
In social sciences and economics, the word “disparity” is also used to denote differences. It is much more than that, however. The term gained currency to describe a situation or condition in which unequal opportunities, rights, benefits, incentives are afforded to some, but not to others. This due to their membership, or non-membership, to a particular class, gender, age group, or race. To talk about “disparity”, in this context, is to talk about social inequality, a condition prevailing in most modern societies. To talk about Disparity is to talk about a social problem that is prevalent all over the globe. It afflicts all communities, from East to West, from the industrialized countries in North America and Western Europe, to the nations all over Asia, Africa, and Latin America. It is a problem that needs to be discussed and talked about. A problem that needs to be tackled, for the problem of Disparity, affects a lot of people. | https://diversity.social/disparity-definition/ |
msmarco_v2.1_doc_15_709691466#6_1389428691 | Title: Disparity Definition: A Problem in our Society [2021] | Diversity for Social Impact
Headings: Disparity Definition: A Problem in our Society
Disparity Definition: A Problem in our Society
The problem of Disparity, affects a lot of people. It afflicts women in some societies, children in some countries, LGBTQ+, and minorities in other communities.
In this article, we will discuss and define Disparity:
What is Disparity?
Definition of Disparity
The Concept of Disparity in Social Sciences and Economics
Today’s Social Impact Jobs for Diversity and Environmental Sustainability
Why is Disparity a Problem?
Poverty
Crime
Social Unrest
Types of Disparity
Gender disparity
Wealth & Economic Disparity
Income & Wage Disparity
Racial Disparity
Social Disparity
Health Disparity
Healthcare Disparity
Today’s Social Impact Jobs for Diversity and Environmental Sustainability
How to Solve the Problem of Disparity?
Disparity FAQ
What does Parity mean?
Why is Disparity a Problem?
What are different types of Parity?
About the author
Jess Man
Content: To talk about “disparity”, in this context, is to talk about social inequality, a condition prevailing in most modern societies. To talk about Disparity is to talk about a social problem that is prevalent all over the globe. It afflicts all communities, from East to West, from the industrialized countries in North America and Western Europe, to the nations all over Asia, Africa, and Latin America. It is a problem that needs to be discussed and talked about. A problem that needs to be tackled, for the problem of Disparity, affects a lot of people. It afflicts women in some societies, children in some countries, LGBTQ+, and minorities in other communities. It is a prevailing problem, brought about not only by historical circumstances but by the very progress of humanity itself. Today’s Social Impact Jobs for Diversity and Environmental Sustainability
Employee Experience Manager
Source: jobs.diversity.social
Product Operations Analyst
Source: jobs.diversity.social
Registered Nurse Adjunct Instructor
Source: | https://diversity.social/disparity-definition/ |
msmarco_v2.1_doc_15_709691466#9_1389434988 | Title: Disparity Definition: A Problem in our Society [2021] | Diversity for Social Impact
Headings: Disparity Definition: A Problem in our Society
Disparity Definition: A Problem in our Society
The problem of Disparity, affects a lot of people. It afflicts women in some societies, children in some countries, LGBTQ+, and minorities in other communities.
In this article, we will discuss and define Disparity:
What is Disparity?
Definition of Disparity
The Concept of Disparity in Social Sciences and Economics
Today’s Social Impact Jobs for Diversity and Environmental Sustainability
Why is Disparity a Problem?
Poverty
Crime
Social Unrest
Types of Disparity
Gender disparity
Wealth & Economic Disparity
Income & Wage Disparity
Racial Disparity
Social Disparity
Health Disparity
Healthcare Disparity
Today’s Social Impact Jobs for Diversity and Environmental Sustainability
How to Solve the Problem of Disparity?
Disparity FAQ
What does Parity mean?
Why is Disparity a Problem?
What are different types of Parity?
About the author
Jess Man
Content: jobs.diversity.social
Why is Disparity a Problem? The greatest problem about the Disparity in societies is deceptively simple: it gives opportunities, legal, political, economic rights, as well as benefits, to some but not to others. Being all human, all those mentioned that are available to others must be available to everyone. As we shall see, however, this is not the case. Poverty
Whether we are talking of advanced industrial societies or those of developing countries, policies that maintain and result in social disparities abound and are prevalent. It puts certain people, gender, minorities, and race at a disadvantage. The lack of opportunities for most of them usually results in poverty and alienation. Crime
That people suffering from social inequality and are displaced because of certain legal, political, economic policies (or lack of it) is already bad. Worse, these things can lead to instability in society. | https://diversity.social/disparity-definition/ |
msmarco_v2.1_doc_15_709691466#10_1389437176 | Title: Disparity Definition: A Problem in our Society [2021] | Diversity for Social Impact
Headings: Disparity Definition: A Problem in our Society
Disparity Definition: A Problem in our Society
The problem of Disparity, affects a lot of people. It afflicts women in some societies, children in some countries, LGBTQ+, and minorities in other communities.
In this article, we will discuss and define Disparity:
What is Disparity?
Definition of Disparity
The Concept of Disparity in Social Sciences and Economics
Today’s Social Impact Jobs for Diversity and Environmental Sustainability
Why is Disparity a Problem?
Poverty
Crime
Social Unrest
Types of Disparity
Gender disparity
Wealth & Economic Disparity
Income & Wage Disparity
Racial Disparity
Social Disparity
Health Disparity
Healthcare Disparity
Today’s Social Impact Jobs for Diversity and Environmental Sustainability
How to Solve the Problem of Disparity?
Disparity FAQ
What does Parity mean?
Why is Disparity a Problem?
What are different types of Parity?
About the author
Jess Man
Content: Poverty
Whether we are talking of advanced industrial societies or those of developing countries, policies that maintain and result in social disparities abound and are prevalent. It puts certain people, gender, minorities, and race at a disadvantage. The lack of opportunities for most of them usually results in poverty and alienation. Crime
That people suffering from social inequality and are displaced because of certain legal, political, economic policies (or lack of it) is already bad. Worse, these things can lead to instability in society. Displaced people, those who are suffering as a result of social inequality and economic Disparity, may become unruly and turn to a life of crime and violence. That there is a connection between social and economic Disparity on one hand and incidence of crime on the other, is already indicated by many sociological and economic studies. People naturally want to feed their families, send their children to school, provide medical needs for themselves and their families. Lack of benefits and employment opportunities due to social and economic Disparity may lead people to seek other means of providing those necessities. A life of crime, or doing criminal activities, may attract other individuals, for other avenues for providing financial and material needs for their families may be closed to them. | https://diversity.social/disparity-definition/ |
msmarco_v2.1_doc_15_709691466#11_1389439788 | Title: Disparity Definition: A Problem in our Society [2021] | Diversity for Social Impact
Headings: Disparity Definition: A Problem in our Society
Disparity Definition: A Problem in our Society
The problem of Disparity, affects a lot of people. It afflicts women in some societies, children in some countries, LGBTQ+, and minorities in other communities.
In this article, we will discuss and define Disparity:
What is Disparity?
Definition of Disparity
The Concept of Disparity in Social Sciences and Economics
Today’s Social Impact Jobs for Diversity and Environmental Sustainability
Why is Disparity a Problem?
Poverty
Crime
Social Unrest
Types of Disparity
Gender disparity
Wealth & Economic Disparity
Income & Wage Disparity
Racial Disparity
Social Disparity
Health Disparity
Healthcare Disparity
Today’s Social Impact Jobs for Diversity and Environmental Sustainability
How to Solve the Problem of Disparity?
Disparity FAQ
What does Parity mean?
Why is Disparity a Problem?
What are different types of Parity?
About the author
Jess Man
Content: Displaced people, those who are suffering as a result of social inequality and economic Disparity, may become unruly and turn to a life of crime and violence. That there is a connection between social and economic Disparity on one hand and incidence of crime on the other, is already indicated by many sociological and economic studies. People naturally want to feed their families, send their children to school, provide medical needs for themselves and their families. Lack of benefits and employment opportunities due to social and economic Disparity may lead people to seek other means of providing those necessities. A life of crime, or doing criminal activities, may attract other individuals, for other avenues for providing financial and material needs for their families may be closed to them. Social Unrest
Other people or sectors victimized by various forms of Disparity may agitate for reform, equality political, legal, and economic rights, as well as protection from discrimination. In most cases these campaigns are peaceful and within the bounds of the law. Humanity has made great strides in advancing reforms and rights through various peaceful, political, and legal means. There were some instances, however, where campaigning for reforms against Disparity may result in social unrest that may affect societies and communities at large. Since social and economic Disparity, more often than not, is maintained by the status quo, reforms are not that easily obtained. | https://diversity.social/disparity-definition/ |
msmarco_v2.1_doc_15_709691466#12_1389442531 | Title: Disparity Definition: A Problem in our Society [2021] | Diversity for Social Impact
Headings: Disparity Definition: A Problem in our Society
Disparity Definition: A Problem in our Society
The problem of Disparity, affects a lot of people. It afflicts women in some societies, children in some countries, LGBTQ+, and minorities in other communities.
In this article, we will discuss and define Disparity:
What is Disparity?
Definition of Disparity
The Concept of Disparity in Social Sciences and Economics
Today’s Social Impact Jobs for Diversity and Environmental Sustainability
Why is Disparity a Problem?
Poverty
Crime
Social Unrest
Types of Disparity
Gender disparity
Wealth & Economic Disparity
Income & Wage Disparity
Racial Disparity
Social Disparity
Health Disparity
Healthcare Disparity
Today’s Social Impact Jobs for Diversity and Environmental Sustainability
How to Solve the Problem of Disparity?
Disparity FAQ
What does Parity mean?
Why is Disparity a Problem?
What are different types of Parity?
About the author
Jess Man
Content: Social Unrest
Other people or sectors victimized by various forms of Disparity may agitate for reform, equality political, legal, and economic rights, as well as protection from discrimination. In most cases these campaigns are peaceful and within the bounds of the law. Humanity has made great strides in advancing reforms and rights through various peaceful, political, and legal means. There were some instances, however, where campaigning for reforms against Disparity may result in social unrest that may affect societies and communities at large. Since social and economic Disparity, more often than not, is maintained by the status quo, reforms are not that easily obtained. Failure to obtain reforms through peaceful means may agitate some, and be incited to violence. These are the common problems usually associated with Disparity, both social and economic. They are by no means exhaustive. Other social and economic problems are experienced by almost all countries in the world due to Disparity, but some are more pronounced than others. Types of Disparity
Various forms of Disparity are experienced by people worldwide. | https://diversity.social/disparity-definition/ |
msmarco_v2.1_doc_15_709691466#16_1389452573 | Title: Disparity Definition: A Problem in our Society [2021] | Diversity for Social Impact
Headings: Disparity Definition: A Problem in our Society
Disparity Definition: A Problem in our Society
The problem of Disparity, affects a lot of people. It afflicts women in some societies, children in some countries, LGBTQ+, and minorities in other communities.
In this article, we will discuss and define Disparity:
What is Disparity?
Definition of Disparity
The Concept of Disparity in Social Sciences and Economics
Today’s Social Impact Jobs for Diversity and Environmental Sustainability
Why is Disparity a Problem?
Poverty
Crime
Social Unrest
Types of Disparity
Gender disparity
Wealth & Economic Disparity
Income & Wage Disparity
Racial Disparity
Social Disparity
Health Disparity
Healthcare Disparity
Today’s Social Impact Jobs for Diversity and Environmental Sustainability
How to Solve the Problem of Disparity?
Disparity FAQ
What does Parity mean?
Why is Disparity a Problem?
What are different types of Parity?
About the author
Jess Man
Content: Women suffer as a result of gender disparity, and it overlaps and causes other forms of inequality as well, such as wealth disparity and income disparity. An obstacle like the glass ceiling is a barrier to economic opportunities and advancement. It means lesser wages, income, and wealth for those who are experiencing gender disparity. As a social phenomenon, gender disparity permeates all aspects of society: race and cultural minorities, family, and class. Ultimately, gender disparity does not only affect women but others as well such as members of LGBTQ+. Members of these communities are not only socially and economically dislocated, but also subjected to various forms of discrimination as well. Wealth & Economic Disparity
Wealth/economic disparity refers to inequality in terms of opportunities, access to resources, as well as the total net worth and assets that individuals or certain groups possess. In simple terms, wealth disparity is the gap between the rich and the poor. It is the difference between the assets, properties, and capabilities of people to provide material benefits for themselves and their families. | https://diversity.social/disparity-definition/ |
msmarco_v2.1_doc_15_709691466#17_1389454966 | Title: Disparity Definition: A Problem in our Society [2021] | Diversity for Social Impact
Headings: Disparity Definition: A Problem in our Society
Disparity Definition: A Problem in our Society
The problem of Disparity, affects a lot of people. It afflicts women in some societies, children in some countries, LGBTQ+, and minorities in other communities.
In this article, we will discuss and define Disparity:
What is Disparity?
Definition of Disparity
The Concept of Disparity in Social Sciences and Economics
Today’s Social Impact Jobs for Diversity and Environmental Sustainability
Why is Disparity a Problem?
Poverty
Crime
Social Unrest
Types of Disparity
Gender disparity
Wealth & Economic Disparity
Income & Wage Disparity
Racial Disparity
Social Disparity
Health Disparity
Healthcare Disparity
Today’s Social Impact Jobs for Diversity and Environmental Sustainability
How to Solve the Problem of Disparity?
Disparity FAQ
What does Parity mean?
Why is Disparity a Problem?
What are different types of Parity?
About the author
Jess Man
Content: Ultimately, gender disparity does not only affect women but others as well such as members of LGBTQ+. Members of these communities are not only socially and economically dislocated, but also subjected to various forms of discrimination as well. Wealth & Economic Disparity
Wealth/economic disparity refers to inequality in terms of opportunities, access to resources, as well as the total net worth and assets that individuals or certain groups possess. In simple terms, wealth disparity is the gap between the rich and the poor. It is the difference between the assets, properties, and capabilities of people to provide material benefits for themselves and their families. You need money to access some vital resources. One who lacks money or wealth, therefore, will find himself barred from accessing specific resources. Wealth/economic disparity thus exacerbates other forms of Disparity prevalent in society. A discriminated member of a cultural or gender minority will have more difficulty accessing vital resources if he/she has no money. Wealth/economic disparity also exacerbates other forms of Disparity, for those who have wealth usually exerts influence in society. | https://diversity.social/disparity-definition/ |
msmarco_v2.1_doc_15_709691466#18_1389457401 | Title: Disparity Definition: A Problem in our Society [2021] | Diversity for Social Impact
Headings: Disparity Definition: A Problem in our Society
Disparity Definition: A Problem in our Society
The problem of Disparity, affects a lot of people. It afflicts women in some societies, children in some countries, LGBTQ+, and minorities in other communities.
In this article, we will discuss and define Disparity:
What is Disparity?
Definition of Disparity
The Concept of Disparity in Social Sciences and Economics
Today’s Social Impact Jobs for Diversity and Environmental Sustainability
Why is Disparity a Problem?
Poverty
Crime
Social Unrest
Types of Disparity
Gender disparity
Wealth & Economic Disparity
Income & Wage Disparity
Racial Disparity
Social Disparity
Health Disparity
Healthcare Disparity
Today’s Social Impact Jobs for Diversity and Environmental Sustainability
How to Solve the Problem of Disparity?
Disparity FAQ
What does Parity mean?
Why is Disparity a Problem?
What are different types of Parity?
About the author
Jess Man
Content: You need money to access some vital resources. One who lacks money or wealth, therefore, will find himself barred from accessing specific resources. Wealth/economic disparity thus exacerbates other forms of Disparity prevalent in society. A discriminated member of a cultural or gender minority will have more difficulty accessing vital resources if he/she has no money. Wealth/economic disparity also exacerbates other forms of Disparity, for those who have wealth usually exerts influence in society. The prevailing Disparity is reproduced in various social forms and pervades the body politic. It is for this reason that initial wealth/economic disparity hardens other forms of disparities, making it a prevailing social and historical condition. Income & Wage Di | https://diversity.social/disparity-definition/ |
msmarco_v2.1_doc_15_710122342#1_1390407098 | Title: Definition: Age Discrimination | Equal Opportunity and Affirmative Action
Headings: Definition: Age Discrimination
List of OED Departments
Definition: Age Discrimination
Footer Menu
Content: Stereotypes to be avoided include: beliefs that older workers are less flexible and unable to learn new procedures, particularly new technologies; that they are likely to retire soon; that they will resent a younger supervisor; that they are overqualified and won’t be happy. In fact, today’s career patterns show that many people work far longer than traditional retirement age. The longer employment life span means that careers often take different paths at different stages, and their length can rarely be anticipated. In other words, employment decisions regarding older and younger workers should be based on the person’s skills and abilities. Do not reject a candidate because the person is over qualified. Offer the salary you can pay, commensurate with other employees in comparable positions, describe the duties accurately, and let the candidate decide whether to accept it. | https://diversity.umn.edu/eoaa/definitionagediscrimination |
msmarco_v2.1_doc_15_712916585#8_1397911925 | Title: Why is the stock market crashing? —
Headings: Why is the stock market crashing?
Why is the stock market crashing?
Making sense of market crashes
What’s in a stock price?
Two kinds of crashes
The one thing you must do
Content: More often than not, however, crashes occur because of a change in expectation. The dot com bubble burst when investors suddenly realized the insane valuations of tech companies were not warranted. The financial crisis erupted when investors clued in to the fact that real estate prices don’t march upward indefinitely and ratings of mortgage-backed securities could not be trusted. No war, no natural disaster; it was the narrative changed. The story investors told themselves shifted. Expectations lowered; fear increased. I view this bear market similarly. Oil prices fell not because of physical destruction of infrastructure, but because expectations of future profitability are being re-framed. | https://dividendstrategy.ca/why-is-the-stock-market-crashing/ |
msmarco_v2.1_doc_15_726407810#0_1429579303 | Title: The 10 Best Vitamins for Nerve Health | DIY Active
Headings: The 10 Best Vitamins for Nerve Health
The 10 Best Vitamins for Nerve Health
What are the best vitamins for nerve health?
Our top 10 best vitamins
2. Vitamin B12
3. Vitamin B9
4. Vitamin B6
5. Vitamin D
6. Vitamin E
7. Vitamin B3
8. Vitamin C
9. Vitamin B5
10. Vitamin B7
Wrap-Up
Content: The 10 Best Vitamins for Nerve Health | DIY Active
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Top Food Lists
The 10 Best Vitamins for Nerve Health
By
DIY Active
What are the best vitamins for nerve health? Nerve pain or neuropathy can cause a lot of discomfort. However, you can improve your nerve health and reduce the pain by taking vitamins. Studies have shown that vitamin supplements can prevent nerve pain and help in repairing damaged and painful nerves over time. Damaged nerves cause nerve pain. Our top 10 best vitamins
One of the notable vitamins that keep the nervous system healthy is the B complex vitamins that consist of vitamin B12 (cyanocobalamin), B9 (folic acid), B1 (thiamine), B6 (pyridoxine), B3 (niacin), B5 (pantothenic acid) and B2 (riboflavin). You can take neuropathy supplements
Vitamin B1 or thiamine helps to maintain nerve health. Deficiency in thiamine can cause inflammation of the nerves due to pellagra. Benfotiamine is a soluble version of B1 that helps to reduce nerve pain. The vitamin helps to calm the nerves and reduce anxiety. | https://diyactive.com/the-10-best-vitamins-for-nerve-health/ |
msmarco_v2.1_doc_15_726407810#1_1429580900 | Title: The 10 Best Vitamins for Nerve Health | DIY Active
Headings: The 10 Best Vitamins for Nerve Health
The 10 Best Vitamins for Nerve Health
What are the best vitamins for nerve health?
Our top 10 best vitamins
2. Vitamin B12
3. Vitamin B9
4. Vitamin B6
5. Vitamin D
6. Vitamin E
7. Vitamin B3
8. Vitamin C
9. Vitamin B5
10. Vitamin B7
Wrap-Up
Content: Our top 10 best vitamins
One of the notable vitamins that keep the nervous system healthy is the B complex vitamins that consist of vitamin B12 (cyanocobalamin), B9 (folic acid), B1 (thiamine), B6 (pyridoxine), B3 (niacin), B5 (pantothenic acid) and B2 (riboflavin). You can take neuropathy supplements
Vitamin B1 or thiamine helps to maintain nerve health. Deficiency in thiamine can cause inflammation of the nerves due to pellagra. Benfotiamine is a soluble version of B1 that helps to reduce nerve pain. The vitamin helps to calm the nerves and reduce anxiety. Vitamin B1 is found in beans, grains, meat, yeast, and nuts. 2. Vitamin B12
Cyanocobalamin or vitamin B12 helps to maintain myelin. Its deficiency leads to the insufficient synthesis of myelin that causes neurological damage. When nerves are damaged, they cannot function properly in enabling communication between the spinal cord and the brain. | https://diyactive.com/the-10-best-vitamins-for-nerve-health/ |
msmarco_v2.1_doc_15_728598256#0_1436542756 | Title: How to Cut Baseboard on the Wall - DIY Danielle®
Headings: How to Cut Baseboard on the Wall
How to Cut Baseboard on the Wall
Sharing is caring!
ANOTHER PROJECT YOU'LL LOVE!
How to Remove Baseboard from Your Wall
Supplies to Remove a Chunk of Baseboard
How to Cut Baseboard on the Wall
Materials
Tools
Instructions
Did you make this project?
Sharing is caring!
Content: How to Cut Baseboard on the Wall - DIY Danielle®
How to Cut Baseboard on the Wall
Sharing is caring! Jump to How-To
How to cut baseboard when it’s in place on the wall so you can remove a portion to place built ins or to remove a section in the way for DIY projects. This post contains affiliate links which may earn me commissions should you click through them and take certain actions. As an affiliate for Amazon and other sites, I earn from qualifying purchases. Please DIY carefully. View my full legal disclosures here. Please read the whole post so you don’t miss any important information! One of the major irritations for adding built ins to our home has been cutting off baseboard so it won’t interfere with placing the backs of cabinets or shelves. When we built our first DIY entertainment center, we removed the baseboard and built a base. To avoid removing the baseboards when we built our second built-ins, we created a “floating” DIY TV stand (technically the cabinets have feet). | https://diydanielle.com/how-cut-baseboard-wall/ |
msmarco_v2.1_doc_15_728598256#6_1436550848 | Title: How to Cut Baseboard on the Wall - DIY Danielle®
Headings: How to Cut Baseboard on the Wall
How to Cut Baseboard on the Wall
Sharing is caring!
ANOTHER PROJECT YOU'LL LOVE!
How to Remove Baseboard from Your Wall
Supplies to Remove a Chunk of Baseboard
How to Cut Baseboard on the Wall
Materials
Tools
Instructions
Did you make this project?
Sharing is caring!
Content: DO NOT press hard. As the tool works, you’ll feel some give… this is a good indication to move your blade up, down, or in. When you cut through the wood of the baseboard, you’ll feel a difference. You ideally don’t want to cut into the drywall behind the baseboard so don’t go any further. I am covering the area with trim so it’s not a big deal if a bit of the drywall gets nicked. Once you get both lines cut with the tool, you’ll need to cut lightly at the top of the baseboard to separate it from the wall. You may be able to just use a knife or other sharp edged tool to pry it away. Remove the cut of baseboard and you’re ready to go! This was SUPER easy. I’m excited to have a tool that will work for this job; | https://diydanielle.com/how-cut-baseboard-wall/ |
msmarco_v2.1_doc_15_728598256#10_1436555862 | Title: How to Cut Baseboard on the Wall - DIY Danielle®
Headings: How to Cut Baseboard on the Wall
How to Cut Baseboard on the Wall
Sharing is caring!
ANOTHER PROJECT YOU'LL LOVE!
How to Remove Baseboard from Your Wall
Supplies to Remove a Chunk of Baseboard
How to Cut Baseboard on the Wall
Materials
Tools
Instructions
Did you make this project?
Sharing is caring!
Content: Continue to Content
Yield: 1 Baseboard
How to Cut Baseboard on the Wall
Prep Time: 10 minutes
Active Time: 20 minutes
Total Time: 30 minutes
Difficulty: Easy
Estimated Cost: $10-$15
Learn how to cut baseboard when it’s already on the wall if you need to remove it to add a new DIY project, like a built-in. Materials
Pencil
A piece of trim
Safety goggles
Dust mask or respirator
Tools
Ryobi’s Job Plus tool
Instructions
Take a scrap piece of your trim to make sure the width is correct. Hold it in place above the baseboard and mark on either side at the top. Move the trim piece down so it’s centered between those two marks. | https://diydanielle.com/how-cut-baseboard-wall/ |
msmarco_v2.1_doc_15_728598256#11_1436557082 | Title: How to Cut Baseboard on the Wall - DIY Danielle®
Headings: How to Cut Baseboard on the Wall
How to Cut Baseboard on the Wall
Sharing is caring!
ANOTHER PROJECT YOU'LL LOVE!
How to Remove Baseboard from Your Wall
Supplies to Remove a Chunk of Baseboard
How to Cut Baseboard on the Wall
Materials
Tools
Instructions
Did you make this project?
Sharing is caring!
Content: Easy
Estimated Cost: $10-$15
Learn how to cut baseboard when it’s already on the wall if you need to remove it to add a new DIY project, like a built-in. Materials
Pencil
A piece of trim
Safety goggles
Dust mask or respirator
Tools
Ryobi’s Job Plus tool
Instructions
Take a scrap piece of your trim to make sure the width is correct. Hold it in place above the baseboard and mark on either side at the top. Move the trim piece down so it’s centered between those two marks. Use a pencil to draw a straight line on either side of the trim. Use your Job Plus to cut along the line. Once both lines are cut, lightly cut at the top of the baseboard to separate it from the wall. Remove the cut of baseboard. Did you make this project? | https://diydanielle.com/how-cut-baseboard-wall/ |
msmarco_v2.1_doc_15_728598256#12_1436558400 | Title: How to Cut Baseboard on the Wall - DIY Danielle®
Headings: How to Cut Baseboard on the Wall
How to Cut Baseboard on the Wall
Sharing is caring!
ANOTHER PROJECT YOU'LL LOVE!
How to Remove Baseboard from Your Wall
Supplies to Remove a Chunk of Baseboard
How to Cut Baseboard on the Wall
Materials
Tools
Instructions
Did you make this project?
Sharing is caring!
Content: Use a pencil to draw a straight line on either side of the trim. Use your Job Plus to cut along the line. Once both lines are cut, lightly cut at the top of the baseboard to separate it from the wall. Remove the cut of baseboard. Did you make this project? Please leave a comment on the blog or share a photo on Instagram
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* This form collects your name, email and content so that we can keep track of the comments placed on the website. For more info check our privacy policy where you'll get more info on where, how and why we store your data. I agree | https://diydanielle.com/how-cut-baseboard-wall/ |
msmarco_v2.1_doc_15_734040622#0_1452661842 | Title: 30 Creative DIY Halloween Costume Ideas
Headings: 30 Creative DIY Halloween Costume Ideas
30 Creative DIY Halloween Costume Ideas
DIY Halloween Costume Ideas
1. Halloween French Mime
2. DIY Dark Horse Katy Perry Costume
3. Homemade Cookie Monster Costume
4. Easy Scarecrow Halloween Costume
5. Fruit Salad Group Halloween Costume
6. Bandit Couple Halloween Costume Idea
7. Bubblegum Machine Costume
8. Queen Of Hearts Costume
9. Katniss Everdeen Costume
10. Audrey Hepburn Costume
11. DIY Donut Costume
12. Last Minute DIY Wind Doll Costume
13. Alice In Wonderland Costumes For Siblings
14. DIY Cereal Bowl Costume
15. Popeye And Olive Oyl
16. Cool Morticia and Gomez Addams Couple Costume
17. DIY Unicorn Costume
18. Princess Peach And Toad
19. Cute Homemade Lamb Costume
20. Nightmare Before Christmas
21. Felt Monarch Butterfly Wings
22. Easy DIY Bat Halloween Costume
23. Mini Skirted Minion Costume
24. DIY Pebbles Costume
25. Half Man Costume
26. DIY Zombie Victim Illusion Costume
27. Coolest Robot Costume Ever
28. Lily Munster Costume
29. Voodoo Doll Costume
30. DIY Cotton Candy Costume
Content: 30 Creative DIY Halloween Costume Ideas
30 Creative DIY Halloween Costume Ideas
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Need impressive ideas for DIY Halloween costumes? Last year, I bought my costume and not only was it cheaply made, but it was also really just plain silly. With our office party around the corner, I went looking on Pinterest to see what I might be able to make at home. Try some of the best DIY Halloween costume ideas I found to get one of the most creative and original costumes around. If you are looking for an idea to win a Halloween costume contest, try making one of these creative costumes for the party. Making these is easy when you follow the step by step tutorials. Ideas for couples and groups, women and men, perfect projects for adults and even kids to have the best costume at the party. Some cute last-minute costume ideas, too. Check out these 30 homemade costumes and prepare for an amazing Halloween! These ideas are both fun and comfortable, it’s important to take into account where you will be, what the weather conditions are and how far you will be walking. | https://diyjoy.com/best-diy-halloween-costumes/ |
msmarco_v2.1_doc_15_734040622#1_1452664268 | Title: 30 Creative DIY Halloween Costume Ideas
Headings: 30 Creative DIY Halloween Costume Ideas
30 Creative DIY Halloween Costume Ideas
DIY Halloween Costume Ideas
1. Halloween French Mime
2. DIY Dark Horse Katy Perry Costume
3. Homemade Cookie Monster Costume
4. Easy Scarecrow Halloween Costume
5. Fruit Salad Group Halloween Costume
6. Bandit Couple Halloween Costume Idea
7. Bubblegum Machine Costume
8. Queen Of Hearts Costume
9. Katniss Everdeen Costume
10. Audrey Hepburn Costume
11. DIY Donut Costume
12. Last Minute DIY Wind Doll Costume
13. Alice In Wonderland Costumes For Siblings
14. DIY Cereal Bowl Costume
15. Popeye And Olive Oyl
16. Cool Morticia and Gomez Addams Couple Costume
17. DIY Unicorn Costume
18. Princess Peach And Toad
19. Cute Homemade Lamb Costume
20. Nightmare Before Christmas
21. Felt Monarch Butterfly Wings
22. Easy DIY Bat Halloween Costume
23. Mini Skirted Minion Costume
24. DIY Pebbles Costume
25. Half Man Costume
26. DIY Zombie Victim Illusion Costume
27. Coolest Robot Costume Ever
28. Lily Munster Costume
29. Voodoo Doll Costume
30. DIY Cotton Candy Costume
Content: Making these is easy when you follow the step by step tutorials. Ideas for couples and groups, women and men, perfect projects for adults and even kids to have the best costume at the party. Some cute last-minute costume ideas, too. Check out these 30 homemade costumes and prepare for an amazing Halloween! These ideas are both fun and comfortable, it’s important to take into account where you will be, what the weather conditions are and how far you will be walking. If you want to make a big splash with your coworkers at an office party or social gathering try one of the more glamorous options. Remember Halloween is an excellent time to try out new looks you are interested in, you get reactions without a total commitment. Advertisement
After you check out these 30 cool DIY costume ideas, be sure to look at our last minute DIY Halloween costumes, in case you get down to the wire and need a quick and easy outfit you can make in a hurry. Going to a big Halloween party and need cool homemade Halloween costumes for couples or maybe some of the best Halloween makeup tutorials around? Maybe you need some fun Halloween costume ideas for the younger crowd? | https://diyjoy.com/best-diy-halloween-costumes/ |
msmarco_v2.1_doc_15_736483721#0_1463338708 | Title: Vintage Buttermilk Pie Recipe
Headings: Vintage Buttermilk Pie Recipe
Vintage Buttermilk Pie Recipe
Ingredients:
Directions:
Content: Vintage Buttermilk Pie Recipe
Vintage Buttermilk Pie Recipe
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Image by Whippoorwill Holler via YouTube
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Buttermilk pie is an old-fashioned 1oo-year-old pie that is easy and quick to make. The prep of this vintage pie only takes about 10 minutes because there are only 6 ingredients needed to make this pie. I always get chess pie and buttermilk pie mixed up, but chess pie has a little cornmeal in it, and buttermilk pie is just straightforward for what it is. Whippoorwill Holler tutorial on YouTube shows how this vintage buttermilk pie can be made into one-bowl. I love how this is a simple pie recipe to make because it saves so much time during the holidays. I’m ready to make this vintage buttermilk pie because I love chess pie, and I would try to make this into a chocolate buttermilk pie too. Also, I love how this is a classic recipe that doesn’t have complicated steps or ingredients. Advertisement
Ingredients: 9-inch unbaked pie shell
3 beaten eggs
1/3 cup flour
1 cup buttermilk
1 tsp vanilla
1/2 cup melted butter
1 cup sugar
Directions: First, in a large mixing bowl, add the beaten eggs, flour, sugar, buttermilk, melted butter, and vanilla extract and mix. | https://diyjoy.com/vintage-buttermilk-pie-recipe/ |
msmarco_v2.1_doc_15_738504831#2_1468884364 | Title: How To Clean Walls Before Painting - DIY Painting Tips
Headings: How To Clean Walls Before Painting
How To Clean Walls Before Painting
Index
How To Clean and Prep Already Painted Walls (In Good Condition)
How To Clean Greasy Kitchen Walls Before Painting
How To Clean Smoke Stained Walls Before Painting
How To Clean New Drywall Before Painting
How To Clean Moldy Walls Before Painting
Wrapping It All Up
Leslie
Ryanc
airbnb property management
Samuel
Ryanc
Content: Well… It depends. Each project is different and requires a different level of wall cleaning before you apply your paint. In this post I am going to cover a few different interior wall painting scenarios and how to clean your walls before painting for each different project. Index
How to clean already painted walls
How to clean greasy kitchen walls
How to clean smoke stained walls before painting
How to clean new drywall before painting
How to clean moldy walls before painting
How To Clean and Prep Already Painted Walls (In Good Condition)
These are the walls that you are most often going to run into. They aren’t greasy, not overly dirty and have no major stains on them. Do they even need to be cleaned at all? Yes, every wall should get some level of cleaning before you apply new paint. It’s not that the new paint will fail, but rather that by cleaning the wall you are giving the new paint the best possible surface to live on and create a smooth and beautiful finish. For these walls I like to run over the entire walls with a round sanding disc and pole. This is simply to knock off any imperfections in the old finish, smooth it, and prepare it to adhere to the new finish. | https://diypaintingtips.com/how-to-clean-walls-before-painting/ |
msmarco_v2.1_doc_15_738504831#7_1468892846 | Title: How To Clean Walls Before Painting - DIY Painting Tips
Headings: How To Clean Walls Before Painting
How To Clean Walls Before Painting
Index
How To Clean and Prep Already Painted Walls (In Good Condition)
How To Clean Greasy Kitchen Walls Before Painting
How To Clean Smoke Stained Walls Before Painting
How To Clean New Drywall Before Painting
How To Clean Moldy Walls Before Painting
Wrapping It All Up
Leslie
Ryanc
airbnb property management
Samuel
Ryanc
Content: Dawn is available anywhere and many homes already have it on hand, making it easier than TSP. It breaks down grease and leaves your walls incredibly clean. Simply wipe down all your walls with the warm soapy water. Then, go back over the walls with clean warm water to rise off the soapy reside. Allow your walls to dry 100%, usually a couple of hours (or speed it up with a fan), then sand your walls with a pole sander as mentioned above, wipe off the dust and you’re ready to paint. How To Clean Smoke Stained Walls Before Painting
I’ve been in many homes with smoke stained walls either from smokers, fireplaces or just burnt cooking in the kitchen. Smoke needs to be cleaned up and properly sealed before painting if you want to completely eliminate the smell and prevent the smoke from bleeding through your paint into your new paint. While there are many different thoughts on how to best clean smoke, I’ve had the best luck with Arm and Hammer’s Cleaning Soda. Cleaning soda (sodium carbonate) will help clean and remove the smoke and the smoke smell. Simply mix the cleaning soda with warm water and scrub down the walls with a rag. | https://diypaintingtips.com/how-to-clean-walls-before-painting/ |
msmarco_v2.1_doc_15_738504831#8_1468894681 | Title: How To Clean Walls Before Painting - DIY Painting Tips
Headings: How To Clean Walls Before Painting
How To Clean Walls Before Painting
Index
How To Clean and Prep Already Painted Walls (In Good Condition)
How To Clean Greasy Kitchen Walls Before Painting
How To Clean Smoke Stained Walls Before Painting
How To Clean New Drywall Before Painting
How To Clean Moldy Walls Before Painting
Wrapping It All Up
Leslie
Ryanc
airbnb property management
Samuel
Ryanc
Content: How To Clean Smoke Stained Walls Before Painting
I’ve been in many homes with smoke stained walls either from smokers, fireplaces or just burnt cooking in the kitchen. Smoke needs to be cleaned up and properly sealed before painting if you want to completely eliminate the smell and prevent the smoke from bleeding through your paint into your new paint. While there are many different thoughts on how to best clean smoke, I’ve had the best luck with Arm and Hammer’s Cleaning Soda. Cleaning soda (sodium carbonate) will help clean and remove the smoke and the smoke smell. Simply mix the cleaning soda with warm water and scrub down the walls with a rag. To rinse the walls, mix a cup a vinegar with a gallon of warm water and wash the walls again. This will neutralize the washing soda and help kill the smoke smell (and disinfect the walls). Once the walls dry, sand the walls using a pole and disc sander as mentioned above. Wipe off the dust and you’re ready to paint. NOTE: | https://diypaintingtips.com/how-to-clean-walls-before-painting/ |
msmarco_v2.1_doc_15_738504831#9_1468896354 | Title: How To Clean Walls Before Painting - DIY Painting Tips
Headings: How To Clean Walls Before Painting
How To Clean Walls Before Painting
Index
How To Clean and Prep Already Painted Walls (In Good Condition)
How To Clean Greasy Kitchen Walls Before Painting
How To Clean Smoke Stained Walls Before Painting
How To Clean New Drywall Before Painting
How To Clean Moldy Walls Before Painting
Wrapping It All Up
Leslie
Ryanc
airbnb property management
Samuel
Ryanc
Content: To rinse the walls, mix a cup a vinegar with a gallon of warm water and wash the walls again. This will neutralize the washing soda and help kill the smoke smell (and disinfect the walls). Once the walls dry, sand the walls using a pole and disc sander as mentioned above. Wipe off the dust and you’re ready to paint. NOTE: If your walls have really bad smoke stains, you may need to prime the walls to seal the smoke stain and prevent bleedthrough. I recommend Killz Max for this. How To Clean New Drywall Before Painting
If you’re going to be painting new drywall, you’ll want to make sure to clean it off before painting as well. New drywall won’t have any stains, smoke or grease to worry about, but instead, it’s going to be incredibly dusty from sanding the joints. Excessive drywall dust on your walls can create adhesion problems for new paint and cause rough imperfections in your finished walls. | https://diypaintingtips.com/how-to-clean-walls-before-painting/ |
msmarco_v2.1_doc_15_738504831#10_1468897958 | Title: How To Clean Walls Before Painting - DIY Painting Tips
Headings: How To Clean Walls Before Painting
How To Clean Walls Before Painting
Index
How To Clean and Prep Already Painted Walls (In Good Condition)
How To Clean Greasy Kitchen Walls Before Painting
How To Clean Smoke Stained Walls Before Painting
How To Clean New Drywall Before Painting
How To Clean Moldy Walls Before Painting
Wrapping It All Up
Leslie
Ryanc
airbnb property management
Samuel
Ryanc
Content: If your walls have really bad smoke stains, you may need to prime the walls to seal the smoke stain and prevent bleedthrough. I recommend Killz Max for this. How To Clean New Drywall Before Painting
If you’re going to be painting new drywall, you’ll want to make sure to clean it off before painting as well. New drywall won’t have any stains, smoke or grease to worry about, but instead, it’s going to be incredibly dusty from sanding the joints. Excessive drywall dust on your walls can create adhesion problems for new paint and cause rough imperfections in your finished walls. For new drywall, I like to take a shop vac along with a wide floor brush attachment and vacuum the dust right off the walls. How To Clean Moldy Walls Before Painting
Moldy walls require a different level of cleaning before painting. I’ve written an entire post on cleaning and priming moldy walls that you can check out for more information on this topic. Wrapping It All Up
Remember, a great painting job is 80% prep work and 20% painting. If you take the extra time to clean your walls before, you’ll end up with a better looking finished product that will last for years. | https://diypaintingtips.com/how-to-clean-walls-before-painting/ |
msmarco_v2.1_doc_15_739974252#11_1473935724 | Title: 11 DIY Couples Halloween Costumes | DIY Projects
Headings: 11 DIY Couples Halloween Costumes
11 DIY Couples Halloween Costumes
DIY Couples Halloween Costumes to Try This Year
1. Pizza Slice and Delivery Boy Couples Costume
2. Pinata and Birthday Boy
3. Mermaid Man and Barnacle Boy
4. Bandit Couple
5. Tron Duo
6. French Chef and Macaron
7. Lego Couple
8. Grumpy Old Man and Woman
9. Batman and Robin Costume
10. Angel and Devil Best Friend DIY Costume
11. Grapes
Editor’s Note: This post was originally published on October 23, 2016, and has been updated for quality and relevancy.
Content: Wouldn’t you agree? It makes you feel you’re not alone in this spooky night when you dress up with someone else. Make some homemade Halloween costumes and strike a pose with your significant other or bestie. It would be so much fun! Get your creative couple costume ideas on the list above. Who knows? You might get the best couple costumes of the night award! Who are you coming with this Halloween? Are you going as a couple? We’d love to know what DIY couples’ Halloween costume you’re going to try. | https://diyprojects.com/diy-couples-halloween-costumes/ |
msmarco_v2.1_doc_15_752241085#12_1508475584 | Title: The Importance of a Syllabus - SPS | Distance Learning
Headings: The Importance of a Syllabus
The Importance of a Syllabus
What Is A Syllabus?
Why Should We Care About A Syllabus?
How To Make The Syllabus Engaging
References
Content: It is crucial then that the terms of the contract are clear and students know what is expected of them. The syllabus lays out your expectations for the quality of work you expect from your students and shows students how they should prepare for class. For example, the syllabus can explain whether students are supposed to do the readings before or after class. Including a course calendar in the syllabus helps students meet your expectations by allowing them to plan how much time to spend on each assignment. In addition to providing a course calendar, including tips for students on how much time to spend on an assignment makes it easier for students to manage their time (Bart, 2015). How To Make The Syllabus Engaging
Since the syllabus contains a lot of policy related items that may not be all that interesting to students, you may want to take a few extra steps to spice up your syllabus. Weimer (2011) suggests posing some questions in the course description that pique students’ curiosity about the subject. Explain to students that they will be able to answer these questions throughout the quarter as they complete the assignments and engage with the course materials. In the instructor biography, say a few words that show your passion for the subject and your excitement about teaching. For more information on how to spice up your syllabus or how to use a syllabus, please check out the a few Faculty Focus articles listed below. | https://dl.sps.northwestern.edu/blog/2016/03/the-importance-of-a-syllabus/ |
msmarco_v2.1_doc_15_752241085#13_1508477480 | Title: The Importance of a Syllabus - SPS | Distance Learning
Headings: The Importance of a Syllabus
The Importance of a Syllabus
What Is A Syllabus?
Why Should We Care About A Syllabus?
How To Make The Syllabus Engaging
References
Content: How To Make The Syllabus Engaging
Since the syllabus contains a lot of policy related items that may not be all that interesting to students, you may want to take a few extra steps to spice up your syllabus. Weimer (2011) suggests posing some questions in the course description that pique students’ curiosity about the subject. Explain to students that they will be able to answer these questions throughout the quarter as they complete the assignments and engage with the course materials. In the instructor biography, say a few words that show your passion for the subject and your excitement about teaching. For more information on how to spice up your syllabus or how to use a syllabus, please check out the a few Faculty Focus articles listed below. References
Bart, M. (2015). A Learner Centered Syllabus Helps Set The Tone For Learning. Retrieved from http://www.facultyfocus.com/articles/effective-classroom-management/a-learner-centered-syllabus-helps-set-the-tone-for-learning/
Cunliff, E. (2015). Tonic for the boring syllabus. Retrieved from http://www.facultyfocus.com/articles/effective-classroom-management/tonic-for-the-boring-syllabus/.
Weimer, M. 2011 What Does Your Syllabus Say About Your Course. | https://dl.sps.northwestern.edu/blog/2016/03/the-importance-of-a-syllabus/ |
msmarco_v2.1_doc_15_754809387#6_1511578989 | Title: The Writing Project: Physical Anthropology and Cultural Anthropology and Evolution (ANTH100)
Headings: The Writing Project
The Writing Project
Sunday, December 16, 2012
Physical Anthropology and Cultural Anthropology and Evolution (ANTH100)
Physical Anthropology and Cultural Anthropology and Evolution
References
Content: Cultural anthropologists study the culture, consisting of marriage and family systems, religious beliefs, social systems, worldview, and other behaviors. Cultural anthropologists will often spend a lot of time with the societies they are studying so that they can observe and collect first-hand data. Not only do they collect data through observation, they may talk to the members of society about their beliefs and behaviors, as well as taking measurements and studying artifacts to get an in-depth understanding. Culture is considered a part of human biology and important to understanding human behavior. Evolution and natural selection need culture to happen because only through culture can behaviors needed for survival be passed on to further generations. Information not stored in genes cannot be passed on without a culture available to inherit and imitate. Imitation is an important survival trait because it allows species to create an adaptation that may take much longer to create through genetic evolution. In Not By Genes Alone: How Culture Transformed Human Evolution (Richerson & Boyd, 2010) it is said that: Culture affects the success and survival of individuals and groups; | https://dlcrooks.blogspot.com/2012/12/physical-anthropology-and-cultural.html |
msmarco_v2.1_doc_15_759446822#0_1521490271 | Title: How do Responsive Display Ads use automation?
Headings: How do Responsive Display Ads use automation?
How do Responsive Display Ads use automation?
Correct Answer:
Google Ads Display Certification Exam Answers 2021
A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience?
A Company That Produces Sporting Equipment For Senior Citizens Would Like To Use Google Display Ads To Reach New Customers. Their Product Line Gears Toward People, With Or Without An Identified Interest In Sports, Over The Age Of 65. Which Option Can Best Help Them Reach These Users?
A custom Lightbox ad must have a format hosted in:
A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:
A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that features:
A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?
A Ready Lightbox ad can contain:
A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?
A Small Business Uses Google Display Ads To Help Deliver Relevant Advertising To People Browsing The Web. Which Statement Is True About Where Google Display Ads Connects With These Valuable Audiences?
A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display Ads connects with these valuable audiences?
Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign. What are two relevant options he might use to reach his goal? (Choose two.)
Ads are likely to be most contextually relevant to the sites on which they appear when using:
Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:
Advertising With Google Ads Starts With Creating Campaigns Based On Your Business Objectives. Which Campaign Type Would You Pick For Each Of The Following Scenarios?
Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?
Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?
Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign?
Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?
An ad may not appear correctly on mobile phones if it:
An ad’s Quality Score on the Display Network will affect:
An advertiser creates a display ad with Ad gallery. It doesn’t show properly in all the sizes the advertiser wants to use. What should the advertiser do to ensure that it shows in all sizes without limiting exposure?
An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?
An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?
An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because:
An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:
An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?
An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, he should review:
An advertiser who sells coffee beans adds the keyword “Java’” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?
An advertiser who wants to target specific categories of video content on the Display Network should:
An advertiser who’s had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad gallery compared with other tools?
An advertiser would benefit from using affinity audience targeting if they want to reach people:
Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?
As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara?
Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?
Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)
Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?
Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?
Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?
Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?
Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing?
Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective?
Colin Wants To Get The Word Out About His Newest Product. He’s Planning To Create A Google Display Campaign With Building Awareness As His Marketing Objective. Why Would Colin Choose “Build Awareness” As His Marketing Objective?
Cost–per–thousand impressions (CPM) bidding is only available for:
Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?
Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?
Display inventory on the Display Network is published by AdSense or:
Doreen is looking to drive sales on her website, and is considering creating a Google Display Remarketing campaign How might remarketing help her meet her marketing objective?
Doreen Uses Google Search To Reach Customers As They Search For Products Similar To Hers. She’d Like To Create A Display Remarketing Campaign To Reconnect With Users And Increase Sales. How Might Remarketing Help Her Meet This Marketing Objective?
Dynamic remarketing lets an advertiser:
Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?
“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:
Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)
For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the:
For an ad entering an auction on the Display Network, the AdWords system will calculate the effective cost–per–thousand impressions (eCPM) when there are:
For an advertiser focused on branding, what are the key success metrics?
Francis Tries To Explain To His Boss The Benefits Of Using Automated Bidding. Match These Aspects Of Automated Bidding With The Benefits They Serve.
Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?
Frequency capping gives advertisers the ability to specify a limit to the number of:
Frequency capping limits the number of times:
Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals?
Gavin Is Creating A Google Display Ads Campaign To Help Grow Sales For His Online Clothing Store. His Goal Is To Connect With Users Who Previously Viewed Pages On His Website Without Making A Purchase. Which Option Will Best Serve Gavin’s Marketing Goals?
Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?
Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?
Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
Google Display Ads Lets Advertisers Upload Their Own Ads To The System, Allowing Advertisers Greater Control Over The Look And Feel Of Their Messaging. What Are The Two Types Of Uploaded Ads?
Google Display Ads lets advertisers upload their own creative assets to the system. This allows advertisers greater control over the look and feel of their ads. What are the two types of uploaded ads?
Google Display Lets Advertisers Choose Between Two Main Ad Formats: Responsive Display Ads And Uploaded Image Ads. Match The Benefit Of Each Ad Type To The Appropriate Ad Format Option.
Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
Hayley’s client wants to drive sales of her new cookbook that’s about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:
How Can Google Ads Help You Advance Your Business Goals?
How can Performance Planner serve your business?
How do Responsive Display Ads use automation?
How does an extension work on a Display ad?
How does automating your bid contribute to a successful Google Ads campaign?
How does Google Display Ads drive marketing results every day for thousands of advertisers around the world?
How does Google Display Ads drive marketing results for thousands of advertisers worldwide?
How does Google Display Ads drive results every day for thousands of advertisers?
How Does Google Display Ads Grow Marketing Results For Advertisers?
How does Google Display Ads help advertisers meet their marketing objectives and drive results?
How is using non-last-click attribution conversions useful for Performance Planner forecasts?
How long should advertisers wait after creating a new Display campaign before analyzing its performance?
How many websites are part of the Google Display Network?
Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.) Select All Correct Responses
If a display ad appears “above the fold,” this means that it:
If a display ad has been disapproved, how do you submit a request for another review?
If an advertiser chooses to run ads in image formats, Google will:
If John is setting up a new video campaign, which manual bidding strategy should he use?
If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?
If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?
If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?
If you’re considering a Display Network campaign and want to estimate the reach of different targeting options, you’d use:
If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:
In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)
In–market audience targeting consists of people:
In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?
In order to use Conversion Optimizer, an advertiser must:
In order to use remarketing with Google Analytics, you need to:
In order to use target cost–per–acquisition (CPA) bidding, an advertiser must:
In your next campaign you’d like to show images of your products in your ads. What campaign type do you choose?
Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?
Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts wer successful, but he now wants to scale things to a larger degree. Jake can reach a wide audience by using Smart Display campaigns. How many websites and apps are available for Smart Display campaigns to run across?
James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)
James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?
Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?
Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign? (Choose two.) Select All Correct Responses
Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?
Julie wants to show potential customers products they previously viewed on her website. What does Julie need in place to create dynamically generated display ads within a Dynamic Remarketing campaign?
Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?
Karen owns a large online business selling antiques. She wants to create a Smart Display campaign. What are two of the three inputs she must supply in order to create a Smart Display campaign? (Choose two.)
Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?
Kevin Has A Large Collection Of Images And Videos Available For Use But Not A Lot Of Time To Design Ad Creatives For His Google Display Ads Campaign. Which Display Ad Format Could Kevin Use To Save Time?
Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control. Match the ad he’s creating to the appropriate ad format option.
Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this?
Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.) Select All Correct Responses
Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?
Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.) Select All Correct Responses
Managed placements allow advertisers to:
Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?
Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?
Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?
Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?
Mary Manages Google Search Campaigns And Would Like To Extend Her Reach With Google Display Ads. She’s Trying To Decide Whether To Create A Standard Display Campaign Or A Smart Display Campaign. Why Would Mary Choose Standard Display Campaigns Over Smart Display Campaigns?
Match Each Auto-Bidding Strategy To The Right Campaign Goal.
Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)
Match the marketers with the Display Ad format that fits them best. (Formats can be used more than once.)
Mike Is Interested In Using Automation To More Effectively Manage His Google Display Campaigns. What’s One Automation Model That Smart Display Campaigns Provide?
Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?
Millie Is Managing A Google Ads Campaign For A New Client Who’s Tracking All Important Actions Post-Click And Values Each Of Their Conversion Actions Equally. What Type Of Automated Bidding Strategy Would Be Ideal For This Client?
Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?
Of The Ad Formats Available On The Google Display Network, Which One Will Automatically Adjust Its Presentation To Best fit The Available Space On Page?
Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?
On the Display Network, enhanced cost–per–click (ECPC) automatically:
Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)
Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?
Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?
Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?
Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?
Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)
Remarketing is targeting ads to people who’ve already visited:
Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?
Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?
Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?
Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?
Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. Which type of automated bidding strategy is Siona using?
Smart Display Campaigns Use Full Automation To Optimize And Automate Nearly All Aspects Of Your Display Campaigns. All You Have To Do Is Provide A Few Inputs. What Can A User Input In A Smart Display Campaign?
Someone browsing the Internet sees an AdWords display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:
Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?
Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order for a Smart Display campaign to automate her ad creation? (Choose two.)
Targeting by topic is a good strategy if your client wants to:
The Ad gallery allows advertisers to:
The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)
The dynamic remarketing tag collects data such as:
Thelma Is Creating A Display Campaign For Her Online Toy Store. She Wants To Showcase Her Products To Parents Between The Ages Of 25 To 34. Which Option Should Thelma Select To Best Reach These Users?
Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal?
There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3)
To raise awareness of what you’re advertising without limiting who might see your ads, you should:
Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective?
Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?
Trina Is Considering Using Automated Bidding, As She’s Looking To Make Her Campaign Management Process More Efficient. What Are Three Ways That Automated Bidding Can Improve Efficiency?
Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
True or False: An advertiser can target mobile apps via AdWords.
Uploaded Ads Give Advertisers Access To More Inventory Than Responsive Display Ads.
Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
View–through conversions are available only to:
Viewable cost–per–thousand impressions (vCPM):
Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?
What are key factors to keep in mind when choosing a bidding strategy for your campaign?
What are the key benefits of using the Google Display Network? (Choose 2)
What Are The Three Main Automation Components Of Smart Display Campaigns?
What Are The Three Marketing Objectives That Can Be Met Via Targeting On Google Display Ads?
What are two benefits of automated bidding? (Choose two.) Select All Correct Responses
What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.) Select All Correct Responses
What are two reasons a marketer might use Responsive Display Ads? (Choose two.) Select All Correct Responses
What are two ways Google Ads can fuel your business goals? (Choose two.) Select All Correct Responses
What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)
What can automated bidding help an advertiser improve?
What can the Performance Planner assist you with?
What can the Performance Planner recommend?
What can you do by creating a separate campaign that’s targeted only to the Display Network?
What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?
What does Performance Planner automatically do?
What does remarketing allow you to do? (Choose 2)
What functionality applies to HTML5 ads?
What is a best practice for building ads using the Ad gallery?
What is a key benefit of Smart Display campaigns?
What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
What is one way that Performance Planner helps businesses increase sales?
What is the reach of the Google Display Network?
What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?
What targeting options are available on the Display Network? (Choose 2)
What Two Main Ad Formats Can Be Used In A Google Display Ads Campaign?
What Two Types Of Remarketing Can Be Used On Google Display Ads?
What’s a best practice for building ads with Ad gallery?
What’s a best practice for creating an effective ad with Ad gallery?
What’s a characteristic of Responsive Display Ads?
What’s a key benefit of Responsive Display Ads?
What’s an advantage of Responsive Display Ads?
What’s an advantage of the reach of Responsive Display Ads?
What’s an advantage of using Responsive Display Ads?
What’s needed to create a “Display Network” campaign to start promoting an app in other apps and on mobile websites?
What’s one benefit of using responsive display ads?
What’s one reason to use a responsive display ad for your campaign?
What’s provided by Responsive Display Ads?
What’s something you can do in Ad gallery to enhance a dynamic display ad?
When a Responsive Display Ad is automatically assembled, what’s adjusted to fit the ad slot?
When an advertiser using viewable cost–per–thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:
When competing for the same ad unit, if the Ad Rank of a cost–per–thousand impressions (CPM), placement–targeted ad is higher than the combined Ad Rank of all competing keyword–targeted ads, then the:
When creating a display ad, Ad gallery lets you:
When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?
When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:
When planning a campaign, the first thing an advertiser thinks about should be:
When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?
When should you use AMPHTML ads? (Choose two.)
When should you use automated bidding?
When should you use responsive display ads?
When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:
When visibility is the campaign goal, which bidding strategy should an advertiser choose?
Where can you place a client’s image and video ads?
Which ad format is easiest to create and edit, and has the widest reach on the Display Network?
Which ad format is recommended for building awareness?
Which ad format is recommended for driving action?
Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?
Which allows advertisers to see which sites referred visitors with the most time spent on site?
Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?
Which best practice is advisable when optimizing ad groups within a placement–targeted display campaign?
Which bidding option is best suited for an advertiser focused on branding goals?
Which bidding option is best suited for an advertiser focused on direct response marketing goals?
Which bidding strategy should use you if you want to increase revenue from your ad spend?
Which bidding type is only available for ads on the Display Network?
Which builds keyword lists that can be used to show your ads on relevant webpages across the Display Network?
Which Display Ad format adjusts to available ad space?
Which Display Ad format automatically creates ads from uploaded headlines, logos, images, and videos?
Which Display Ad format runs in both native and non-native inventory?
Which Display Ad format should you use if you’re concerned about malware and want a secure ad experience across platforms?
Which factors should an advertiser consider when deciding on a bidding strategy?
Which feature applies to the Display Network but not the Search Network?
Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?
Which functionality applies to HTML5 ads?
Which group would you be able to reach with a Google Display campaign using demographic targeting?
Which is a benefit of using a Lightbox ad?
Which is a benefit of using display advertising with Google to build brand awareness?
Which is a method for evaluating performance of engagement ads created with the Ad gallery?
Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website?
Which manual bidding strategy can you use to increase your reach?
Which Of The Following Are The Benefits Of Using Responsive Display Ads?
Which Of The Following Is A Core Benefit Of Google Ads Automated Bidding?
Which Of The Following Is Not A Component Of Google Display Ads’ Value Proposition?
Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Display Network?
Which practice would be acceptable under Google’s editorial and technical requirements?
Which practice would violate Google’s editorial and professional requirements?
Which remarketing list segment will typically have the highest volume of viewers?
Which report is helpful when using site and category exclusions?
Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?
Which statement accurately describes the reach of Affinity Audiences’ targeting?
Which statement is true about Responsive Display Ads?
Which statement is true about the value of Google Display Ads?
Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network?
Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?
Which Targeting Option Is Best For Achieving Brand Awareness?
Which Targeting Option Is Best For Influencing Consideration?
Which tool works best to help advertisers automatically find and bid on relevant placements?
Which two are available in Google Ads? (Choose two.)
Which two statements are true about how you can use targeting options to optimize a Google Ads campaign? (Choose two.)
Which Two Statements Are True About The Use Of Targeting Options To Optimize A Google Ads Campaign? (Choose Two.)
Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?
Which type of automated bidding strategy is target cost-per-acquisition (CPA)?
Which type of automated bidding strategy is Target return on ad spend (ROAS)?
Which would contribute to a higher Quality Score for a display ad?
While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?
Why is it recommended to separate Display Network campaigns from Search Network campaigns?
Why is using the performance targets feature after utilizing the Performance Planner recommended?
Why Should An Advertiser Consider Using Responsive Display Ads?
Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
Why should your business use Performance Planner?
You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?
You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?
You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?
You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)
You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?
You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start?
You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
You might choose to use preferred layouts for dynamic display ads if your client:
You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site?
You’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use?
You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use?
Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?
Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?
Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?
Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?
Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?
Your client has a cupcake shop in a hard–to–find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?
Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?
Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?
Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of AdWords campaign would be best for that?
Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display opt-in because the Display option:
Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display option:
Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?
Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:
Your company provides home maintenance services and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.)
You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?
You’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjusts its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?
You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?
YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage with your brand during high-intent moments. What other marketing objective can YouTube and Google video solutions fulfill?
You’ve been tasked with marketing a new line of plumbing services, but you have a set budget that you cannot exceed. Why is Google Ads a viable option?
You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results?
Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?
Content: How do Responsive Display Ads use automation? Google Ads Display Certification Exam Answers
How do Responsive Display Ads use automation? Responsive Display Ads use a machine-learning model to create an advertiser’s assets, using assets that have performed well in the past. Responsive Display Ads use a machine-learning model to determine optimal assets for each ad slot using predictions based on an advertiser’s performance history. Responsive Display Ads automate ad creation for most apps, but not desktop and mobile devices. Responsive Display Ads leverage powerful machine-learning models to generate reports customized to meet the specific requirements of each campaign. Correct Answer: Responsive Display Ads use a machine-learning model to determine optimal assets for each ad slot using predictions based on an advertiser’s performance history. ‹ Previous Page Next Page ›
Google Ads Display Certification Exam Answers 2021
Earn a Google Ads Display Certification by demonstrating your ability to deliver effective display advertising to meet specific marketing objectives. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified. | https://dmcceqa.com/how-do-responsive-display-ads-use-automation/ |
msmarco_v2.1_doc_15_759446822#1_1521539344 | Title: How do Responsive Display Ads use automation?
Headings: How do Responsive Display Ads use automation?
How do Responsive Display Ads use automation?
Correct Answer:
Google Ads Display Certification Exam Answers 2021
A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience?
A Company That Produces Sporting Equipment For Senior Citizens Would Like To Use Google Display Ads To Reach New Customers. Their Product Line Gears Toward People, With Or Without An Identified Interest In Sports, Over The Age Of 65. Which Option Can Best Help Them Reach These Users?
A custom Lightbox ad must have a format hosted in:
A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:
A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that features:
A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?
A Ready Lightbox ad can contain:
A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?
A Small Business Uses Google Display Ads To Help Deliver Relevant Advertising To People Browsing The Web. Which Statement Is True About Where Google Display Ads Connects With These Valuable Audiences?
A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display Ads connects with these valuable audiences?
Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign. What are two relevant options he might use to reach his goal? (Choose two.)
Ads are likely to be most contextually relevant to the sites on which they appear when using:
Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:
Advertising With Google Ads Starts With Creating Campaigns Based On Your Business Objectives. Which Campaign Type Would You Pick For Each Of The Following Scenarios?
Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?
Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?
Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign?
Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?
An ad may not appear correctly on mobile phones if it:
An ad’s Quality Score on the Display Network will affect:
An advertiser creates a display ad with Ad gallery. It doesn’t show properly in all the sizes the advertiser wants to use. What should the advertiser do to ensure that it shows in all sizes without limiting exposure?
An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?
An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?
An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because:
An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:
An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?
An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, he should review:
An advertiser who sells coffee beans adds the keyword “Java’” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?
An advertiser who wants to target specific categories of video content on the Display Network should:
An advertiser who’s had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad gallery compared with other tools?
An advertiser would benefit from using affinity audience targeting if they want to reach people:
Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?
As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara?
Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?
Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)
Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?
Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?
Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?
Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?
Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing?
Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective?
Colin Wants To Get The Word Out About His Newest Product. He’s Planning To Create A Google Display Campaign With Building Awareness As His Marketing Objective. Why Would Colin Choose “Build Awareness” As His Marketing Objective?
Cost–per–thousand impressions (CPM) bidding is only available for:
Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?
Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?
Display inventory on the Display Network is published by AdSense or:
Doreen is looking to drive sales on her website, and is considering creating a Google Display Remarketing campaign How might remarketing help her meet her marketing objective?
Doreen Uses Google Search To Reach Customers As They Search For Products Similar To Hers. She’d Like To Create A Display Remarketing Campaign To Reconnect With Users And Increase Sales. How Might Remarketing Help Her Meet This Marketing Objective?
Dynamic remarketing lets an advertiser:
Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?
“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:
Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)
For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the:
For an ad entering an auction on the Display Network, the AdWords system will calculate the effective cost–per–thousand impressions (eCPM) when there are:
For an advertiser focused on branding, what are the key success metrics?
Francis Tries To Explain To His Boss The Benefits Of Using Automated Bidding. Match These Aspects Of Automated Bidding With The Benefits They Serve.
Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?
Frequency capping gives advertisers the ability to specify a limit to the number of:
Frequency capping limits the number of times:
Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals?
Gavin Is Creating A Google Display Ads Campaign To Help Grow Sales For His Online Clothing Store. His Goal Is To Connect With Users Who Previously Viewed Pages On His Website Without Making A Purchase. Which Option Will Best Serve Gavin’s Marketing Goals?
Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?
Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?
Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
Google Display Ads Lets Advertisers Upload Their Own Ads To The System, Allowing Advertisers Greater Control Over The Look And Feel Of Their Messaging. What Are The Two Types Of Uploaded Ads?
Google Display Ads lets advertisers upload their own creative assets to the system. This allows advertisers greater control over the look and feel of their ads. What are the two types of uploaded ads?
Google Display Lets Advertisers Choose Between Two Main Ad Formats: Responsive Display Ads And Uploaded Image Ads. Match The Benefit Of Each Ad Type To The Appropriate Ad Format Option.
Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
Hayley’s client wants to drive sales of her new cookbook that’s about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:
How Can Google Ads Help You Advance Your Business Goals?
How can Performance Planner serve your business?
How do Responsive Display Ads use automation?
How does an extension work on a Display ad?
How does automating your bid contribute to a successful Google Ads campaign?
How does Google Display Ads drive marketing results every day for thousands of advertisers around the world?
How does Google Display Ads drive marketing results for thousands of advertisers worldwide?
How does Google Display Ads drive results every day for thousands of advertisers?
How Does Google Display Ads Grow Marketing Results For Advertisers?
How does Google Display Ads help advertisers meet their marketing objectives and drive results?
How is using non-last-click attribution conversions useful for Performance Planner forecasts?
How long should advertisers wait after creating a new Display campaign before analyzing its performance?
How many websites are part of the Google Display Network?
Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.) Select All Correct Responses
If a display ad appears “above the fold,” this means that it:
If a display ad has been disapproved, how do you submit a request for another review?
If an advertiser chooses to run ads in image formats, Google will:
If John is setting up a new video campaign, which manual bidding strategy should he use?
If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?
If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?
If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?
If you’re considering a Display Network campaign and want to estimate the reach of different targeting options, you’d use:
If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:
In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)
In–market audience targeting consists of people:
In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?
In order to use Conversion Optimizer, an advertiser must:
In order to use remarketing with Google Analytics, you need to:
In order to use target cost–per–acquisition (CPA) bidding, an advertiser must:
In your next campaign you’d like to show images of your products in your ads. What campaign type do you choose?
Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?
Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts wer successful, but he now wants to scale things to a larger degree. Jake can reach a wide audience by using Smart Display campaigns. How many websites and apps are available for Smart Display campaigns to run across?
James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)
James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?
Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?
Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign? (Choose two.) Select All Correct Responses
Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?
Julie wants to show potential customers products they previously viewed on her website. What does Julie need in place to create dynamically generated display ads within a Dynamic Remarketing campaign?
Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?
Karen owns a large online business selling antiques. She wants to create a Smart Display campaign. What are two of the three inputs she must supply in order to create a Smart Display campaign? (Choose two.)
Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?
Kevin Has A Large Collection Of Images And Videos Available For Use But Not A Lot Of Time To Design Ad Creatives For His Google Display Ads Campaign. Which Display Ad Format Could Kevin Use To Save Time?
Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control. Match the ad he’s creating to the appropriate ad format option.
Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this?
Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.) Select All Correct Responses
Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?
Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.) Select All Correct Responses
Managed placements allow advertisers to:
Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?
Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?
Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?
Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?
Mary Manages Google Search Campaigns And Would Like To Extend Her Reach With Google Display Ads. She’s Trying To Decide Whether To Create A Standard Display Campaign Or A Smart Display Campaign. Why Would Mary Choose Standard Display Campaigns Over Smart Display Campaigns?
Match Each Auto-Bidding Strategy To The Right Campaign Goal.
Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)
Match the marketers with the Display Ad format that fits them best. (Formats can be used more than once.)
Mike Is Interested In Using Automation To More Effectively Manage His Google Display Campaigns. What’s One Automation Model That Smart Display Campaigns Provide?
Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?
Millie Is Managing A Google Ads Campaign For A New Client Who’s Tracking All Important Actions Post-Click And Values Each Of Their Conversion Actions Equally. What Type Of Automated Bidding Strategy Would Be Ideal For This Client?
Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?
Of The Ad Formats Available On The Google Display Network, Which One Will Automatically Adjust Its Presentation To Best fit The Available Space On Page?
Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?
On the Display Network, enhanced cost–per–click (ECPC) automatically:
Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)
Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?
Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?
Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?
Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?
Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)
Remarketing is targeting ads to people who’ve already visited:
Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?
Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?
Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?
Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?
Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. Which type of automated bidding strategy is Siona using?
Smart Display Campaigns Use Full Automation To Optimize And Automate Nearly All Aspects Of Your Display Campaigns. All You Have To Do Is Provide A Few Inputs. What Can A User Input In A Smart Display Campaign?
Someone browsing the Internet sees an AdWords display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:
Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?
Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order for a Smart Display campaign to automate her ad creation? (Choose two.)
Targeting by topic is a good strategy if your client wants to:
The Ad gallery allows advertisers to:
The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)
The dynamic remarketing tag collects data such as:
Thelma Is Creating A Display Campaign For Her Online Toy Store. She Wants To Showcase Her Products To Parents Between The Ages Of 25 To 34. Which Option Should Thelma Select To Best Reach These Users?
Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal?
There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3)
To raise awareness of what you’re advertising without limiting who might see your ads, you should:
Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective?
Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?
Trina Is Considering Using Automated Bidding, As She’s Looking To Make Her Campaign Management Process More Efficient. What Are Three Ways That Automated Bidding Can Improve Efficiency?
Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
True or False: An advertiser can target mobile apps via AdWords.
Uploaded Ads Give Advertisers Access To More Inventory Than Responsive Display Ads.
Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
View–through conversions are available only to:
Viewable cost–per–thousand impressions (vCPM):
Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?
What are key factors to keep in mind when choosing a bidding strategy for your campaign?
What are the key benefits of using the Google Display Network? (Choose 2)
What Are The Three Main Automation Components Of Smart Display Campaigns?
What Are The Three Marketing Objectives That Can Be Met Via Targeting On Google Display Ads?
What are two benefits of automated bidding? (Choose two.) Select All Correct Responses
What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.) Select All Correct Responses
What are two reasons a marketer might use Responsive Display Ads? (Choose two.) Select All Correct Responses
What are two ways Google Ads can fuel your business goals? (Choose two.) Select All Correct Responses
What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)
What can automated bidding help an advertiser improve?
What can the Performance Planner assist you with?
What can the Performance Planner recommend?
What can you do by creating a separate campaign that’s targeted only to the Display Network?
What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?
What does Performance Planner automatically do?
What does remarketing allow you to do? (Choose 2)
What functionality applies to HTML5 ads?
What is a best practice for building ads using the Ad gallery?
What is a key benefit of Smart Display campaigns?
What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
What is one way that Performance Planner helps businesses increase sales?
What is the reach of the Google Display Network?
What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?
What targeting options are available on the Display Network? (Choose 2)
What Two Main Ad Formats Can Be Used In A Google Display Ads Campaign?
What Two Types Of Remarketing Can Be Used On Google Display Ads?
What’s a best practice for building ads with Ad gallery?
What’s a best practice for creating an effective ad with Ad gallery?
What’s a characteristic of Responsive Display Ads?
What’s a key benefit of Responsive Display Ads?
What’s an advantage of Responsive Display Ads?
What’s an advantage of the reach of Responsive Display Ads?
What’s an advantage of using Responsive Display Ads?
What’s needed to create a “Display Network” campaign to start promoting an app in other apps and on mobile websites?
What’s one benefit of using responsive display ads?
What’s one reason to use a responsive display ad for your campaign?
What’s provided by Responsive Display Ads?
What’s something you can do in Ad gallery to enhance a dynamic display ad?
When a Responsive Display Ad is automatically assembled, what’s adjusted to fit the ad slot?
When an advertiser using viewable cost–per–thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:
When competing for the same ad unit, if the Ad Rank of a cost–per–thousand impressions (CPM), placement–targeted ad is higher than the combined Ad Rank of all competing keyword–targeted ads, then the:
When creating a display ad, Ad gallery lets you:
When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?
When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:
When planning a campaign, the first thing an advertiser thinks about should be:
When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?
When should you use AMPHTML ads? (Choose two.)
When should you use automated bidding?
When should you use responsive display ads?
When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:
When visibility is the campaign goal, which bidding strategy should an advertiser choose?
Where can you place a client’s image and video ads?
Which ad format is easiest to create and edit, and has the widest reach on the Display Network?
Which ad format is recommended for building awareness?
Which ad format is recommended for driving action?
Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?
Which allows advertisers to see which sites referred visitors with the most time spent on site?
Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?
Which best practice is advisable when optimizing ad groups within a placement–targeted display campaign?
Which bidding option is best suited for an advertiser focused on branding goals?
Which bidding option is best suited for an advertiser focused on direct response marketing goals?
Which bidding strategy should use you if you want to increase revenue from your ad spend?
Which bidding type is only available for ads on the Display Network?
Which builds keyword lists that can be used to show your ads on relevant webpages across the Display Network?
Which Display Ad format adjusts to available ad space?
Which Display Ad format automatically creates ads from uploaded headlines, logos, images, and videos?
Which Display Ad format runs in both native and non-native inventory?
Which Display Ad format should you use if you’re concerned about malware and want a secure ad experience across platforms?
Which factors should an advertiser consider when deciding on a bidding strategy?
Which feature applies to the Display Network but not the Search Network?
Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?
Which functionality applies to HTML5 ads?
Which group would you be able to reach with a Google Display campaign using demographic targeting?
Which is a benefit of using a Lightbox ad?
Which is a benefit of using display advertising with Google to build brand awareness?
Which is a method for evaluating performance of engagement ads created with the Ad gallery?
Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website?
Which manual bidding strategy can you use to increase your reach?
Which Of The Following Are The Benefits Of Using Responsive Display Ads?
Which Of The Following Is A Core Benefit Of Google Ads Automated Bidding?
Which Of The Following Is Not A Component Of Google Display Ads’ Value Proposition?
Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Display Network?
Which practice would be acceptable under Google’s editorial and technical requirements?
Which practice would violate Google’s editorial and professional requirements?
Which remarketing list segment will typically have the highest volume of viewers?
Which report is helpful when using site and category exclusions?
Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?
Which statement accurately describes the reach of Affinity Audiences’ targeting?
Which statement is true about Responsive Display Ads?
Which statement is true about the value of Google Display Ads?
Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network?
Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?
Which Targeting Option Is Best For Achieving Brand Awareness?
Which Targeting Option Is Best For Influencing Consideration?
Which tool works best to help advertisers automatically find and bid on relevant placements?
Which two are available in Google Ads? (Choose two.)
Which two statements are true about how you can use targeting options to optimize a Google Ads campaign? (Choose two.)
Which Two Statements Are True About The Use Of Targeting Options To Optimize A Google Ads Campaign? (Choose Two.)
Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?
Which type of automated bidding strategy is target cost-per-acquisition (CPA)?
Which type of automated bidding strategy is Target return on ad spend (ROAS)?
Which would contribute to a higher Quality Score for a display ad?
While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?
Why is it recommended to separate Display Network campaigns from Search Network campaigns?
Why is using the performance targets feature after utilizing the Performance Planner recommended?
Why Should An Advertiser Consider Using Responsive Display Ads?
Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
Why should your business use Performance Planner?
You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?
You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?
You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?
You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)
You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?
You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start?
You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
You might choose to use preferred layouts for dynamic display ads if your client:
You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site?
You’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use?
You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use?
Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?
Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?
Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?
Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?
Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?
Your client has a cupcake shop in a hard–to–find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?
Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?
Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?
Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of AdWords campaign would be best for that?
Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display opt-in because the Display option:
Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display option:
Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?
Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:
Your company provides home maintenance services and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.)
You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?
You’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjusts its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?
You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?
YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage with your brand during high-intent moments. What other marketing objective can YouTube and Google video solutions fulfill?
You’ve been tasked with marketing a new line of plumbing services, but you have a set budget that you cannot exceed. Why is Google Ads a viable option?
You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results?
Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?
Content: Responsive Display Ads leverage powerful machine-learning models to generate reports customized to meet the specific requirements of each campaign. Correct Answer: Responsive Display Ads use a machine-learning model to determine optimal assets for each ad slot using predictions based on an advertiser’s performance history. ‹ Previous Page Next Page ›
Google Ads Display Certification Exam Answers 2021
Earn a Google Ads Display Certification by demonstrating your ability to deliver effective display advertising to meet specific marketing objectives. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified. Study Google Ads Display: Grow Your Business with Google Ads, Identify Campaign Types on Google Display Ads, Reach Users on Google Display Ads, Increase Efficiency with Automated Bidding, Deliver the Right Message on Google Display Ads, Increase Conversions with Performance Planner. A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. | https://dmcceqa.com/how-do-responsive-display-ads-use-automation/ |
msmarco_v2.1_doc_15_759446822#2_1521588468 | Title: How do Responsive Display Ads use automation?
Headings: How do Responsive Display Ads use automation?
How do Responsive Display Ads use automation?
Correct Answer:
Google Ads Display Certification Exam Answers 2021
A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience?
A Company That Produces Sporting Equipment For Senior Citizens Would Like To Use Google Display Ads To Reach New Customers. Their Product Line Gears Toward People, With Or Without An Identified Interest In Sports, Over The Age Of 65. Which Option Can Best Help Them Reach These Users?
A custom Lightbox ad must have a format hosted in:
A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:
A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that features:
A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?
A Ready Lightbox ad can contain:
A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?
A Small Business Uses Google Display Ads To Help Deliver Relevant Advertising To People Browsing The Web. Which Statement Is True About Where Google Display Ads Connects With These Valuable Audiences?
A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display Ads connects with these valuable audiences?
Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign. What are two relevant options he might use to reach his goal? (Choose two.)
Ads are likely to be most contextually relevant to the sites on which they appear when using:
Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:
Advertising With Google Ads Starts With Creating Campaigns Based On Your Business Objectives. Which Campaign Type Would You Pick For Each Of The Following Scenarios?
Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?
Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?
Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign?
Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?
An ad may not appear correctly on mobile phones if it:
An ad’s Quality Score on the Display Network will affect:
An advertiser creates a display ad with Ad gallery. It doesn’t show properly in all the sizes the advertiser wants to use. What should the advertiser do to ensure that it shows in all sizes without limiting exposure?
An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?
An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?
An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because:
An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:
An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?
An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, he should review:
An advertiser who sells coffee beans adds the keyword “Java’” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?
An advertiser who wants to target specific categories of video content on the Display Network should:
An advertiser who’s had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad gallery compared with other tools?
An advertiser would benefit from using affinity audience targeting if they want to reach people:
Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?
As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara?
Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?
Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)
Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?
Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?
Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?
Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?
Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing?
Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective?
Colin Wants To Get The Word Out About His Newest Product. He’s Planning To Create A Google Display Campaign With Building Awareness As His Marketing Objective. Why Would Colin Choose “Build Awareness” As His Marketing Objective?
Cost–per–thousand impressions (CPM) bidding is only available for:
Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?
Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?
Display inventory on the Display Network is published by AdSense or:
Doreen is looking to drive sales on her website, and is considering creating a Google Display Remarketing campaign How might remarketing help her meet her marketing objective?
Doreen Uses Google Search To Reach Customers As They Search For Products Similar To Hers. She’d Like To Create A Display Remarketing Campaign To Reconnect With Users And Increase Sales. How Might Remarketing Help Her Meet This Marketing Objective?
Dynamic remarketing lets an advertiser:
Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?
“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:
Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)
For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the:
For an ad entering an auction on the Display Network, the AdWords system will calculate the effective cost–per–thousand impressions (eCPM) when there are:
For an advertiser focused on branding, what are the key success metrics?
Francis Tries To Explain To His Boss The Benefits Of Using Automated Bidding. Match These Aspects Of Automated Bidding With The Benefits They Serve.
Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?
Frequency capping gives advertisers the ability to specify a limit to the number of:
Frequency capping limits the number of times:
Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals?
Gavin Is Creating A Google Display Ads Campaign To Help Grow Sales For His Online Clothing Store. His Goal Is To Connect With Users Who Previously Viewed Pages On His Website Without Making A Purchase. Which Option Will Best Serve Gavin’s Marketing Goals?
Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?
Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?
Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
Google Display Ads Lets Advertisers Upload Their Own Ads To The System, Allowing Advertisers Greater Control Over The Look And Feel Of Their Messaging. What Are The Two Types Of Uploaded Ads?
Google Display Ads lets advertisers upload their own creative assets to the system. This allows advertisers greater control over the look and feel of their ads. What are the two types of uploaded ads?
Google Display Lets Advertisers Choose Between Two Main Ad Formats: Responsive Display Ads And Uploaded Image Ads. Match The Benefit Of Each Ad Type To The Appropriate Ad Format Option.
Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
Hayley’s client wants to drive sales of her new cookbook that’s about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:
How Can Google Ads Help You Advance Your Business Goals?
How can Performance Planner serve your business?
How do Responsive Display Ads use automation?
How does an extension work on a Display ad?
How does automating your bid contribute to a successful Google Ads campaign?
How does Google Display Ads drive marketing results every day for thousands of advertisers around the world?
How does Google Display Ads drive marketing results for thousands of advertisers worldwide?
How does Google Display Ads drive results every day for thousands of advertisers?
How Does Google Display Ads Grow Marketing Results For Advertisers?
How does Google Display Ads help advertisers meet their marketing objectives and drive results?
How is using non-last-click attribution conversions useful for Performance Planner forecasts?
How long should advertisers wait after creating a new Display campaign before analyzing its performance?
How many websites are part of the Google Display Network?
Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.) Select All Correct Responses
If a display ad appears “above the fold,” this means that it:
If a display ad has been disapproved, how do you submit a request for another review?
If an advertiser chooses to run ads in image formats, Google will:
If John is setting up a new video campaign, which manual bidding strategy should he use?
If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?
If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?
If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?
If you’re considering a Display Network campaign and want to estimate the reach of different targeting options, you’d use:
If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:
In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)
In–market audience targeting consists of people:
In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?
In order to use Conversion Optimizer, an advertiser must:
In order to use remarketing with Google Analytics, you need to:
In order to use target cost–per–acquisition (CPA) bidding, an advertiser must:
In your next campaign you’d like to show images of your products in your ads. What campaign type do you choose?
Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?
Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts wer successful, but he now wants to scale things to a larger degree. Jake can reach a wide audience by using Smart Display campaigns. How many websites and apps are available for Smart Display campaigns to run across?
James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)
James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?
Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?
Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign? (Choose two.) Select All Correct Responses
Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?
Julie wants to show potential customers products they previously viewed on her website. What does Julie need in place to create dynamically generated display ads within a Dynamic Remarketing campaign?
Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?
Karen owns a large online business selling antiques. She wants to create a Smart Display campaign. What are two of the three inputs she must supply in order to create a Smart Display campaign? (Choose two.)
Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?
Kevin Has A Large Collection Of Images And Videos Available For Use But Not A Lot Of Time To Design Ad Creatives For His Google Display Ads Campaign. Which Display Ad Format Could Kevin Use To Save Time?
Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control. Match the ad he’s creating to the appropriate ad format option.
Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this?
Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.) Select All Correct Responses
Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?
Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.) Select All Correct Responses
Managed placements allow advertisers to:
Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?
Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?
Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?
Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?
Mary Manages Google Search Campaigns And Would Like To Extend Her Reach With Google Display Ads. She’s Trying To Decide Whether To Create A Standard Display Campaign Or A Smart Display Campaign. Why Would Mary Choose Standard Display Campaigns Over Smart Display Campaigns?
Match Each Auto-Bidding Strategy To The Right Campaign Goal.
Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)
Match the marketers with the Display Ad format that fits them best. (Formats can be used more than once.)
Mike Is Interested In Using Automation To More Effectively Manage His Google Display Campaigns. What’s One Automation Model That Smart Display Campaigns Provide?
Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?
Millie Is Managing A Google Ads Campaign For A New Client Who’s Tracking All Important Actions Post-Click And Values Each Of Their Conversion Actions Equally. What Type Of Automated Bidding Strategy Would Be Ideal For This Client?
Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?
Of The Ad Formats Available On The Google Display Network, Which One Will Automatically Adjust Its Presentation To Best fit The Available Space On Page?
Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?
On the Display Network, enhanced cost–per–click (ECPC) automatically:
Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)
Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?
Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?
Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?
Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?
Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)
Remarketing is targeting ads to people who’ve already visited:
Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?
Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?
Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?
Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?
Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. Which type of automated bidding strategy is Siona using?
Smart Display Campaigns Use Full Automation To Optimize And Automate Nearly All Aspects Of Your Display Campaigns. All You Have To Do Is Provide A Few Inputs. What Can A User Input In A Smart Display Campaign?
Someone browsing the Internet sees an AdWords display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:
Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?
Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order for a Smart Display campaign to automate her ad creation? (Choose two.)
Targeting by topic is a good strategy if your client wants to:
The Ad gallery allows advertisers to:
The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)
The dynamic remarketing tag collects data such as:
Thelma Is Creating A Display Campaign For Her Online Toy Store. She Wants To Showcase Her Products To Parents Between The Ages Of 25 To 34. Which Option Should Thelma Select To Best Reach These Users?
Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal?
There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3)
To raise awareness of what you’re advertising without limiting who might see your ads, you should:
Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective?
Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?
Trina Is Considering Using Automated Bidding, As She’s Looking To Make Her Campaign Management Process More Efficient. What Are Three Ways That Automated Bidding Can Improve Efficiency?
Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
True or False: An advertiser can target mobile apps via AdWords.
Uploaded Ads Give Advertisers Access To More Inventory Than Responsive Display Ads.
Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
View–through conversions are available only to:
Viewable cost–per–thousand impressions (vCPM):
Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?
What are key factors to keep in mind when choosing a bidding strategy for your campaign?
What are the key benefits of using the Google Display Network? (Choose 2)
What Are The Three Main Automation Components Of Smart Display Campaigns?
What Are The Three Marketing Objectives That Can Be Met Via Targeting On Google Display Ads?
What are two benefits of automated bidding? (Choose two.) Select All Correct Responses
What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.) Select All Correct Responses
What are two reasons a marketer might use Responsive Display Ads? (Choose two.) Select All Correct Responses
What are two ways Google Ads can fuel your business goals? (Choose two.) Select All Correct Responses
What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)
What can automated bidding help an advertiser improve?
What can the Performance Planner assist you with?
What can the Performance Planner recommend?
What can you do by creating a separate campaign that’s targeted only to the Display Network?
What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?
What does Performance Planner automatically do?
What does remarketing allow you to do? (Choose 2)
What functionality applies to HTML5 ads?
What is a best practice for building ads using the Ad gallery?
What is a key benefit of Smart Display campaigns?
What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
What is one way that Performance Planner helps businesses increase sales?
What is the reach of the Google Display Network?
What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?
What targeting options are available on the Display Network? (Choose 2)
What Two Main Ad Formats Can Be Used In A Google Display Ads Campaign?
What Two Types Of Remarketing Can Be Used On Google Display Ads?
What’s a best practice for building ads with Ad gallery?
What’s a best practice for creating an effective ad with Ad gallery?
What’s a characteristic of Responsive Display Ads?
What’s a key benefit of Responsive Display Ads?
What’s an advantage of Responsive Display Ads?
What’s an advantage of the reach of Responsive Display Ads?
What’s an advantage of using Responsive Display Ads?
What’s needed to create a “Display Network” campaign to start promoting an app in other apps and on mobile websites?
What’s one benefit of using responsive display ads?
What’s one reason to use a responsive display ad for your campaign?
What’s provided by Responsive Display Ads?
What’s something you can do in Ad gallery to enhance a dynamic display ad?
When a Responsive Display Ad is automatically assembled, what’s adjusted to fit the ad slot?
When an advertiser using viewable cost–per–thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:
When competing for the same ad unit, if the Ad Rank of a cost–per–thousand impressions (CPM), placement–targeted ad is higher than the combined Ad Rank of all competing keyword–targeted ads, then the:
When creating a display ad, Ad gallery lets you:
When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?
When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:
When planning a campaign, the first thing an advertiser thinks about should be:
When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?
When should you use AMPHTML ads? (Choose two.)
When should you use automated bidding?
When should you use responsive display ads?
When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:
When visibility is the campaign goal, which bidding strategy should an advertiser choose?
Where can you place a client’s image and video ads?
Which ad format is easiest to create and edit, and has the widest reach on the Display Network?
Which ad format is recommended for building awareness?
Which ad format is recommended for driving action?
Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?
Which allows advertisers to see which sites referred visitors with the most time spent on site?
Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?
Which best practice is advisable when optimizing ad groups within a placement–targeted display campaign?
Which bidding option is best suited for an advertiser focused on branding goals?
Which bidding option is best suited for an advertiser focused on direct response marketing goals?
Which bidding strategy should use you if you want to increase revenue from your ad spend?
Which bidding type is only available for ads on the Display Network?
Which builds keyword lists that can be used to show your ads on relevant webpages across the Display Network?
Which Display Ad format adjusts to available ad space?
Which Display Ad format automatically creates ads from uploaded headlines, logos, images, and videos?
Which Display Ad format runs in both native and non-native inventory?
Which Display Ad format should you use if you’re concerned about malware and want a secure ad experience across platforms?
Which factors should an advertiser consider when deciding on a bidding strategy?
Which feature applies to the Display Network but not the Search Network?
Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?
Which functionality applies to HTML5 ads?
Which group would you be able to reach with a Google Display campaign using demographic targeting?
Which is a benefit of using a Lightbox ad?
Which is a benefit of using display advertising with Google to build brand awareness?
Which is a method for evaluating performance of engagement ads created with the Ad gallery?
Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website?
Which manual bidding strategy can you use to increase your reach?
Which Of The Following Are The Benefits Of Using Responsive Display Ads?
Which Of The Following Is A Core Benefit Of Google Ads Automated Bidding?
Which Of The Following Is Not A Component Of Google Display Ads’ Value Proposition?
Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Display Network?
Which practice would be acceptable under Google’s editorial and technical requirements?
Which practice would violate Google’s editorial and professional requirements?
Which remarketing list segment will typically have the highest volume of viewers?
Which report is helpful when using site and category exclusions?
Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?
Which statement accurately describes the reach of Affinity Audiences’ targeting?
Which statement is true about Responsive Display Ads?
Which statement is true about the value of Google Display Ads?
Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network?
Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?
Which Targeting Option Is Best For Achieving Brand Awareness?
Which Targeting Option Is Best For Influencing Consideration?
Which tool works best to help advertisers automatically find and bid on relevant placements?
Which two are available in Google Ads? (Choose two.)
Which two statements are true about how you can use targeting options to optimize a Google Ads campaign? (Choose two.)
Which Two Statements Are True About The Use Of Targeting Options To Optimize A Google Ads Campaign? (Choose Two.)
Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?
Which type of automated bidding strategy is target cost-per-acquisition (CPA)?
Which type of automated bidding strategy is Target return on ad spend (ROAS)?
Which would contribute to a higher Quality Score for a display ad?
While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?
Why is it recommended to separate Display Network campaigns from Search Network campaigns?
Why is using the performance targets feature after utilizing the Performance Planner recommended?
Why Should An Advertiser Consider Using Responsive Display Ads?
Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
Why should your business use Performance Planner?
You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?
You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?
You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?
You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)
You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?
You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start?
You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
You might choose to use preferred layouts for dynamic display ads if your client:
You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site?
You’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use?
You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use?
Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?
Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?
Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?
Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?
Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?
Your client has a cupcake shop in a hard–to–find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?
Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?
Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?
Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of AdWords campaign would be best for that?
Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display opt-in because the Display option:
Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display option:
Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?
Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:
Your company provides home maintenance services and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.)
You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?
You’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjusts its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?
You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?
YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage with your brand during high-intent moments. What other marketing objective can YouTube and Google video solutions fulfill?
You’ve been tasked with marketing a new line of plumbing services, but you have a set budget that you cannot exceed. Why is Google Ads a viable option?
You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results?
Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?
Content: Study Google Ads Display: Grow Your Business with Google Ads, Identify Campaign Types on Google Display Ads, Reach Users on Google Display Ads, Increase Efficiency with Automated Bidding, Deliver the Right Message on Google Display Ads, Increase Conversions with Performance Planner. A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience? A Company That Produces Sporting Equipment For Senior Citizens Would Like To Use Google Display Ads To Reach New Customers. Their Product Line Gears Toward People, With Or Without An Identified Interest In Sports, Over The Age Of 65. Which Option Can Best Help Them Reach These Users? A custom Lightbox ad must have a format hosted in: | https://dmcceqa.com/how-do-responsive-display-ads-use-automation/ |
msmarco_v2.1_doc_15_759446822#3_1521637321 | Title: How do Responsive Display Ads use automation?
Headings: How do Responsive Display Ads use automation?
How do Responsive Display Ads use automation?
Correct Answer:
Google Ads Display Certification Exam Answers 2021
A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience?
A Company That Produces Sporting Equipment For Senior Citizens Would Like To Use Google Display Ads To Reach New Customers. Their Product Line Gears Toward People, With Or Without An Identified Interest In Sports, Over The Age Of 65. Which Option Can Best Help Them Reach These Users?
A custom Lightbox ad must have a format hosted in:
A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:
A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that features:
A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?
A Ready Lightbox ad can contain:
A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?
A Small Business Uses Google Display Ads To Help Deliver Relevant Advertising To People Browsing The Web. Which Statement Is True About Where Google Display Ads Connects With These Valuable Audiences?
A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display Ads connects with these valuable audiences?
Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign. What are two relevant options he might use to reach his goal? (Choose two.)
Ads are likely to be most contextually relevant to the sites on which they appear when using:
Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:
Advertising With Google Ads Starts With Creating Campaigns Based On Your Business Objectives. Which Campaign Type Would You Pick For Each Of The Following Scenarios?
Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?
Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?
Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign?
Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?
An ad may not appear correctly on mobile phones if it:
An ad’s Quality Score on the Display Network will affect:
An advertiser creates a display ad with Ad gallery. It doesn’t show properly in all the sizes the advertiser wants to use. What should the advertiser do to ensure that it shows in all sizes without limiting exposure?
An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?
An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?
An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because:
An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:
An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?
An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, he should review:
An advertiser who sells coffee beans adds the keyword “Java’” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?
An advertiser who wants to target specific categories of video content on the Display Network should:
An advertiser who’s had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad gallery compared with other tools?
An advertiser would benefit from using affinity audience targeting if they want to reach people:
Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?
As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara?
Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?
Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)
Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?
Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?
Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?
Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?
Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing?
Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective?
Colin Wants To Get The Word Out About His Newest Product. He’s Planning To Create A Google Display Campaign With Building Awareness As His Marketing Objective. Why Would Colin Choose “Build Awareness” As His Marketing Objective?
Cost–per–thousand impressions (CPM) bidding is only available for:
Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?
Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?
Display inventory on the Display Network is published by AdSense or:
Doreen is looking to drive sales on her website, and is considering creating a Google Display Remarketing campaign How might remarketing help her meet her marketing objective?
Doreen Uses Google Search To Reach Customers As They Search For Products Similar To Hers. She’d Like To Create A Display Remarketing Campaign To Reconnect With Users And Increase Sales. How Might Remarketing Help Her Meet This Marketing Objective?
Dynamic remarketing lets an advertiser:
Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?
“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:
Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)
For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the:
For an ad entering an auction on the Display Network, the AdWords system will calculate the effective cost–per–thousand impressions (eCPM) when there are:
For an advertiser focused on branding, what are the key success metrics?
Francis Tries To Explain To His Boss The Benefits Of Using Automated Bidding. Match These Aspects Of Automated Bidding With The Benefits They Serve.
Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?
Frequency capping gives advertisers the ability to specify a limit to the number of:
Frequency capping limits the number of times:
Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals?
Gavin Is Creating A Google Display Ads Campaign To Help Grow Sales For His Online Clothing Store. His Goal Is To Connect With Users Who Previously Viewed Pages On His Website Without Making A Purchase. Which Option Will Best Serve Gavin’s Marketing Goals?
Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?
Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?
Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
Google Display Ads Lets Advertisers Upload Their Own Ads To The System, Allowing Advertisers Greater Control Over The Look And Feel Of Their Messaging. What Are The Two Types Of Uploaded Ads?
Google Display Ads lets advertisers upload their own creative assets to the system. This allows advertisers greater control over the look and feel of their ads. What are the two types of uploaded ads?
Google Display Lets Advertisers Choose Between Two Main Ad Formats: Responsive Display Ads And Uploaded Image Ads. Match The Benefit Of Each Ad Type To The Appropriate Ad Format Option.
Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
Hayley’s client wants to drive sales of her new cookbook that’s about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:
How Can Google Ads Help You Advance Your Business Goals?
How can Performance Planner serve your business?
How do Responsive Display Ads use automation?
How does an extension work on a Display ad?
How does automating your bid contribute to a successful Google Ads campaign?
How does Google Display Ads drive marketing results every day for thousands of advertisers around the world?
How does Google Display Ads drive marketing results for thousands of advertisers worldwide?
How does Google Display Ads drive results every day for thousands of advertisers?
How Does Google Display Ads Grow Marketing Results For Advertisers?
How does Google Display Ads help advertisers meet their marketing objectives and drive results?
How is using non-last-click attribution conversions useful for Performance Planner forecasts?
How long should advertisers wait after creating a new Display campaign before analyzing its performance?
How many websites are part of the Google Display Network?
Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.) Select All Correct Responses
If a display ad appears “above the fold,” this means that it:
If a display ad has been disapproved, how do you submit a request for another review?
If an advertiser chooses to run ads in image formats, Google will:
If John is setting up a new video campaign, which manual bidding strategy should he use?
If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?
If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?
If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?
If you’re considering a Display Network campaign and want to estimate the reach of different targeting options, you’d use:
If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:
In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)
In–market audience targeting consists of people:
In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?
In order to use Conversion Optimizer, an advertiser must:
In order to use remarketing with Google Analytics, you need to:
In order to use target cost–per–acquisition (CPA) bidding, an advertiser must:
In your next campaign you’d like to show images of your products in your ads. What campaign type do you choose?
Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?
Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts wer successful, but he now wants to scale things to a larger degree. Jake can reach a wide audience by using Smart Display campaigns. How many websites and apps are available for Smart Display campaigns to run across?
James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)
James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?
Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?
Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign? (Choose two.) Select All Correct Responses
Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?
Julie wants to show potential customers products they previously viewed on her website. What does Julie need in place to create dynamically generated display ads within a Dynamic Remarketing campaign?
Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?
Karen owns a large online business selling antiques. She wants to create a Smart Display campaign. What are two of the three inputs she must supply in order to create a Smart Display campaign? (Choose two.)
Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?
Kevin Has A Large Collection Of Images And Videos Available For Use But Not A Lot Of Time To Design Ad Creatives For His Google Display Ads Campaign. Which Display Ad Format Could Kevin Use To Save Time?
Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control. Match the ad he’s creating to the appropriate ad format option.
Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this?
Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.) Select All Correct Responses
Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?
Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.) Select All Correct Responses
Managed placements allow advertisers to:
Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?
Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?
Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?
Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?
Mary Manages Google Search Campaigns And Would Like To Extend Her Reach With Google Display Ads. She’s Trying To Decide Whether To Create A Standard Display Campaign Or A Smart Display Campaign. Why Would Mary Choose Standard Display Campaigns Over Smart Display Campaigns?
Match Each Auto-Bidding Strategy To The Right Campaign Goal.
Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)
Match the marketers with the Display Ad format that fits them best. (Formats can be used more than once.)
Mike Is Interested In Using Automation To More Effectively Manage His Google Display Campaigns. What’s One Automation Model That Smart Display Campaigns Provide?
Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?
Millie Is Managing A Google Ads Campaign For A New Client Who’s Tracking All Important Actions Post-Click And Values Each Of Their Conversion Actions Equally. What Type Of Automated Bidding Strategy Would Be Ideal For This Client?
Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?
Of The Ad Formats Available On The Google Display Network, Which One Will Automatically Adjust Its Presentation To Best fit The Available Space On Page?
Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?
On the Display Network, enhanced cost–per–click (ECPC) automatically:
Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)
Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?
Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?
Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?
Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?
Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)
Remarketing is targeting ads to people who’ve already visited:
Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?
Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?
Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?
Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?
Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. Which type of automated bidding strategy is Siona using?
Smart Display Campaigns Use Full Automation To Optimize And Automate Nearly All Aspects Of Your Display Campaigns. All You Have To Do Is Provide A Few Inputs. What Can A User Input In A Smart Display Campaign?
Someone browsing the Internet sees an AdWords display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:
Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?
Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order for a Smart Display campaign to automate her ad creation? (Choose two.)
Targeting by topic is a good strategy if your client wants to:
The Ad gallery allows advertisers to:
The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)
The dynamic remarketing tag collects data such as:
Thelma Is Creating A Display Campaign For Her Online Toy Store. She Wants To Showcase Her Products To Parents Between The Ages Of 25 To 34. Which Option Should Thelma Select To Best Reach These Users?
Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal?
There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3)
To raise awareness of what you’re advertising without limiting who might see your ads, you should:
Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective?
Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?
Trina Is Considering Using Automated Bidding, As She’s Looking To Make Her Campaign Management Process More Efficient. What Are Three Ways That Automated Bidding Can Improve Efficiency?
Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
True or False: An advertiser can target mobile apps via AdWords.
Uploaded Ads Give Advertisers Access To More Inventory Than Responsive Display Ads.
Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
View–through conversions are available only to:
Viewable cost–per–thousand impressions (vCPM):
Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?
What are key factors to keep in mind when choosing a bidding strategy for your campaign?
What are the key benefits of using the Google Display Network? (Choose 2)
What Are The Three Main Automation Components Of Smart Display Campaigns?
What Are The Three Marketing Objectives That Can Be Met Via Targeting On Google Display Ads?
What are two benefits of automated bidding? (Choose two.) Select All Correct Responses
What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.) Select All Correct Responses
What are two reasons a marketer might use Responsive Display Ads? (Choose two.) Select All Correct Responses
What are two ways Google Ads can fuel your business goals? (Choose two.) Select All Correct Responses
What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)
What can automated bidding help an advertiser improve?
What can the Performance Planner assist you with?
What can the Performance Planner recommend?
What can you do by creating a separate campaign that’s targeted only to the Display Network?
What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?
What does Performance Planner automatically do?
What does remarketing allow you to do? (Choose 2)
What functionality applies to HTML5 ads?
What is a best practice for building ads using the Ad gallery?
What is a key benefit of Smart Display campaigns?
What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
What is one way that Performance Planner helps businesses increase sales?
What is the reach of the Google Display Network?
What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?
What targeting options are available on the Display Network? (Choose 2)
What Two Main Ad Formats Can Be Used In A Google Display Ads Campaign?
What Two Types Of Remarketing Can Be Used On Google Display Ads?
What’s a best practice for building ads with Ad gallery?
What’s a best practice for creating an effective ad with Ad gallery?
What’s a characteristic of Responsive Display Ads?
What’s a key benefit of Responsive Display Ads?
What’s an advantage of Responsive Display Ads?
What’s an advantage of the reach of Responsive Display Ads?
What’s an advantage of using Responsive Display Ads?
What’s needed to create a “Display Network” campaign to start promoting an app in other apps and on mobile websites?
What’s one benefit of using responsive display ads?
What’s one reason to use a responsive display ad for your campaign?
What’s provided by Responsive Display Ads?
What’s something you can do in Ad gallery to enhance a dynamic display ad?
When a Responsive Display Ad is automatically assembled, what’s adjusted to fit the ad slot?
When an advertiser using viewable cost–per–thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:
When competing for the same ad unit, if the Ad Rank of a cost–per–thousand impressions (CPM), placement–targeted ad is higher than the combined Ad Rank of all competing keyword–targeted ads, then the:
When creating a display ad, Ad gallery lets you:
When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?
When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:
When planning a campaign, the first thing an advertiser thinks about should be:
When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?
When should you use AMPHTML ads? (Choose two.)
When should you use automated bidding?
When should you use responsive display ads?
When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:
When visibility is the campaign goal, which bidding strategy should an advertiser choose?
Where can you place a client’s image and video ads?
Which ad format is easiest to create and edit, and has the widest reach on the Display Network?
Which ad format is recommended for building awareness?
Which ad format is recommended for driving action?
Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?
Which allows advertisers to see which sites referred visitors with the most time spent on site?
Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?
Which best practice is advisable when optimizing ad groups within a placement–targeted display campaign?
Which bidding option is best suited for an advertiser focused on branding goals?
Which bidding option is best suited for an advertiser focused on direct response marketing goals?
Which bidding strategy should use you if you want to increase revenue from your ad spend?
Which bidding type is only available for ads on the Display Network?
Which builds keyword lists that can be used to show your ads on relevant webpages across the Display Network?
Which Display Ad format adjusts to available ad space?
Which Display Ad format automatically creates ads from uploaded headlines, logos, images, and videos?
Which Display Ad format runs in both native and non-native inventory?
Which Display Ad format should you use if you’re concerned about malware and want a secure ad experience across platforms?
Which factors should an advertiser consider when deciding on a bidding strategy?
Which feature applies to the Display Network but not the Search Network?
Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?
Which functionality applies to HTML5 ads?
Which group would you be able to reach with a Google Display campaign using demographic targeting?
Which is a benefit of using a Lightbox ad?
Which is a benefit of using display advertising with Google to build brand awareness?
Which is a method for evaluating performance of engagement ads created with the Ad gallery?
Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website?
Which manual bidding strategy can you use to increase your reach?
Which Of The Following Are The Benefits Of Using Responsive Display Ads?
Which Of The Following Is A Core Benefit Of Google Ads Automated Bidding?
Which Of The Following Is Not A Component Of Google Display Ads’ Value Proposition?
Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Display Network?
Which practice would be acceptable under Google’s editorial and technical requirements?
Which practice would violate Google’s editorial and professional requirements?
Which remarketing list segment will typically have the highest volume of viewers?
Which report is helpful when using site and category exclusions?
Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?
Which statement accurately describes the reach of Affinity Audiences’ targeting?
Which statement is true about Responsive Display Ads?
Which statement is true about the value of Google Display Ads?
Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network?
Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?
Which Targeting Option Is Best For Achieving Brand Awareness?
Which Targeting Option Is Best For Influencing Consideration?
Which tool works best to help advertisers automatically find and bid on relevant placements?
Which two are available in Google Ads? (Choose two.)
Which two statements are true about how you can use targeting options to optimize a Google Ads campaign? (Choose two.)
Which Two Statements Are True About The Use Of Targeting Options To Optimize A Google Ads Campaign? (Choose Two.)
Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?
Which type of automated bidding strategy is target cost-per-acquisition (CPA)?
Which type of automated bidding strategy is Target return on ad spend (ROAS)?
Which would contribute to a higher Quality Score for a display ad?
While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?
Why is it recommended to separate Display Network campaigns from Search Network campaigns?
Why is using the performance targets feature after utilizing the Performance Planner recommended?
Why Should An Advertiser Consider Using Responsive Display Ads?
Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
Why should your business use Performance Planner?
You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?
You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?
You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?
You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)
You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?
You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start?
You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
You might choose to use preferred layouts for dynamic display ads if your client:
You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site?
You’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use?
You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use?
Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?
Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?
Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?
Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?
Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?
Your client has a cupcake shop in a hard–to–find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?
Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?
Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?
Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of AdWords campaign would be best for that?
Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display opt-in because the Display option:
Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display option:
Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?
Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:
Your company provides home maintenance services and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.)
You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?
You’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjusts its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?
You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?
YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage with your brand during high-intent moments. What other marketing objective can YouTube and Google video solutions fulfill?
You’ve been tasked with marketing a new line of plumbing services, but you have a set budget that you cannot exceed. Why is Google Ads a viable option?
You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results?
Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?
Content: Which option can best help them reach their specific audience? A Company That Produces Sporting Equipment For Senior Citizens Would Like To Use Google Display Ads To Reach New Customers. Their Product Line Gears Toward People, With Or Without An Identified Interest In Sports, Over The Age Of 65. Which Option Can Best Help Them Reach These Users? A custom Lightbox ad must have a format hosted in: A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use: A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that features: A marketer is keeping track of the revenue generated by his campaigns. | https://dmcceqa.com/how-do-responsive-display-ads-use-automation/ |
msmarco_v2.1_doc_15_759446822#4_1521686048 | Title: How do Responsive Display Ads use automation?
Headings: How do Responsive Display Ads use automation?
How do Responsive Display Ads use automation?
Correct Answer:
Google Ads Display Certification Exam Answers 2021
A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience?
A Company That Produces Sporting Equipment For Senior Citizens Would Like To Use Google Display Ads To Reach New Customers. Their Product Line Gears Toward People, With Or Without An Identified Interest In Sports, Over The Age Of 65. Which Option Can Best Help Them Reach These Users?
A custom Lightbox ad must have a format hosted in:
A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:
A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that features:
A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?
A Ready Lightbox ad can contain:
A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?
A Small Business Uses Google Display Ads To Help Deliver Relevant Advertising To People Browsing The Web. Which Statement Is True About Where Google Display Ads Connects With These Valuable Audiences?
A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display Ads connects with these valuable audiences?
Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign. What are two relevant options he might use to reach his goal? (Choose two.)
Ads are likely to be most contextually relevant to the sites on which they appear when using:
Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:
Advertising With Google Ads Starts With Creating Campaigns Based On Your Business Objectives. Which Campaign Type Would You Pick For Each Of The Following Scenarios?
Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?
Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?
Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign?
Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?
An ad may not appear correctly on mobile phones if it:
An ad’s Quality Score on the Display Network will affect:
An advertiser creates a display ad with Ad gallery. It doesn’t show properly in all the sizes the advertiser wants to use. What should the advertiser do to ensure that it shows in all sizes without limiting exposure?
An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?
An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?
An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because:
An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:
An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?
An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, he should review:
An advertiser who sells coffee beans adds the keyword “Java’” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?
An advertiser who wants to target specific categories of video content on the Display Network should:
An advertiser who’s had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad gallery compared with other tools?
An advertiser would benefit from using affinity audience targeting if they want to reach people:
Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?
As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara?
Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?
Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)
Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?
Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?
Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?
Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?
Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing?
Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective?
Colin Wants To Get The Word Out About His Newest Product. He’s Planning To Create A Google Display Campaign With Building Awareness As His Marketing Objective. Why Would Colin Choose “Build Awareness” As His Marketing Objective?
Cost–per–thousand impressions (CPM) bidding is only available for:
Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?
Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?
Display inventory on the Display Network is published by AdSense or:
Doreen is looking to drive sales on her website, and is considering creating a Google Display Remarketing campaign How might remarketing help her meet her marketing objective?
Doreen Uses Google Search To Reach Customers As They Search For Products Similar To Hers. She’d Like To Create A Display Remarketing Campaign To Reconnect With Users And Increase Sales. How Might Remarketing Help Her Meet This Marketing Objective?
Dynamic remarketing lets an advertiser:
Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?
“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:
Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)
For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the:
For an ad entering an auction on the Display Network, the AdWords system will calculate the effective cost–per–thousand impressions (eCPM) when there are:
For an advertiser focused on branding, what are the key success metrics?
Francis Tries To Explain To His Boss The Benefits Of Using Automated Bidding. Match These Aspects Of Automated Bidding With The Benefits They Serve.
Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?
Frequency capping gives advertisers the ability to specify a limit to the number of:
Frequency capping limits the number of times:
Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals?
Gavin Is Creating A Google Display Ads Campaign To Help Grow Sales For His Online Clothing Store. His Goal Is To Connect With Users Who Previously Viewed Pages On His Website Without Making A Purchase. Which Option Will Best Serve Gavin’s Marketing Goals?
Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?
Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?
Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
Google Display Ads Lets Advertisers Upload Their Own Ads To The System, Allowing Advertisers Greater Control Over The Look And Feel Of Their Messaging. What Are The Two Types Of Uploaded Ads?
Google Display Ads lets advertisers upload their own creative assets to the system. This allows advertisers greater control over the look and feel of their ads. What are the two types of uploaded ads?
Google Display Lets Advertisers Choose Between Two Main Ad Formats: Responsive Display Ads And Uploaded Image Ads. Match The Benefit Of Each Ad Type To The Appropriate Ad Format Option.
Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
Hayley’s client wants to drive sales of her new cookbook that’s about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:
How Can Google Ads Help You Advance Your Business Goals?
How can Performance Planner serve your business?
How do Responsive Display Ads use automation?
How does an extension work on a Display ad?
How does automating your bid contribute to a successful Google Ads campaign?
How does Google Display Ads drive marketing results every day for thousands of advertisers around the world?
How does Google Display Ads drive marketing results for thousands of advertisers worldwide?
How does Google Display Ads drive results every day for thousands of advertisers?
How Does Google Display Ads Grow Marketing Results For Advertisers?
How does Google Display Ads help advertisers meet their marketing objectives and drive results?
How is using non-last-click attribution conversions useful for Performance Planner forecasts?
How long should advertisers wait after creating a new Display campaign before analyzing its performance?
How many websites are part of the Google Display Network?
Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.) Select All Correct Responses
If a display ad appears “above the fold,” this means that it:
If a display ad has been disapproved, how do you submit a request for another review?
If an advertiser chooses to run ads in image formats, Google will:
If John is setting up a new video campaign, which manual bidding strategy should he use?
If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?
If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?
If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?
If you’re considering a Display Network campaign and want to estimate the reach of different targeting options, you’d use:
If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:
In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)
In–market audience targeting consists of people:
In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?
In order to use Conversion Optimizer, an advertiser must:
In order to use remarketing with Google Analytics, you need to:
In order to use target cost–per–acquisition (CPA) bidding, an advertiser must:
In your next campaign you’d like to show images of your products in your ads. What campaign type do you choose?
Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?
Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts wer successful, but he now wants to scale things to a larger degree. Jake can reach a wide audience by using Smart Display campaigns. How many websites and apps are available for Smart Display campaigns to run across?
James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)
James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?
Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?
Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign? (Choose two.) Select All Correct Responses
Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?
Julie wants to show potential customers products they previously viewed on her website. What does Julie need in place to create dynamically generated display ads within a Dynamic Remarketing campaign?
Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?
Karen owns a large online business selling antiques. She wants to create a Smart Display campaign. What are two of the three inputs she must supply in order to create a Smart Display campaign? (Choose two.)
Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?
Kevin Has A Large Collection Of Images And Videos Available For Use But Not A Lot Of Time To Design Ad Creatives For His Google Display Ads Campaign. Which Display Ad Format Could Kevin Use To Save Time?
Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control. Match the ad he’s creating to the appropriate ad format option.
Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this?
Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.) Select All Correct Responses
Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?
Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.) Select All Correct Responses
Managed placements allow advertisers to:
Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?
Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?
Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?
Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?
Mary Manages Google Search Campaigns And Would Like To Extend Her Reach With Google Display Ads. She’s Trying To Decide Whether To Create A Standard Display Campaign Or A Smart Display Campaign. Why Would Mary Choose Standard Display Campaigns Over Smart Display Campaigns?
Match Each Auto-Bidding Strategy To The Right Campaign Goal.
Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)
Match the marketers with the Display Ad format that fits them best. (Formats can be used more than once.)
Mike Is Interested In Using Automation To More Effectively Manage His Google Display Campaigns. What’s One Automation Model That Smart Display Campaigns Provide?
Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?
Millie Is Managing A Google Ads Campaign For A New Client Who’s Tracking All Important Actions Post-Click And Values Each Of Their Conversion Actions Equally. What Type Of Automated Bidding Strategy Would Be Ideal For This Client?
Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?
Of The Ad Formats Available On The Google Display Network, Which One Will Automatically Adjust Its Presentation To Best fit The Available Space On Page?
Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?
On the Display Network, enhanced cost–per–click (ECPC) automatically:
Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)
Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?
Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?
Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?
Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?
Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)
Remarketing is targeting ads to people who’ve already visited:
Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?
Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?
Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?
Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?
Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. Which type of automated bidding strategy is Siona using?
Smart Display Campaigns Use Full Automation To Optimize And Automate Nearly All Aspects Of Your Display Campaigns. All You Have To Do Is Provide A Few Inputs. What Can A User Input In A Smart Display Campaign?
Someone browsing the Internet sees an AdWords display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:
Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?
Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order for a Smart Display campaign to automate her ad creation? (Choose two.)
Targeting by topic is a good strategy if your client wants to:
The Ad gallery allows advertisers to:
The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)
The dynamic remarketing tag collects data such as:
Thelma Is Creating A Display Campaign For Her Online Toy Store. She Wants To Showcase Her Products To Parents Between The Ages Of 25 To 34. Which Option Should Thelma Select To Best Reach These Users?
Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal?
There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3)
To raise awareness of what you’re advertising without limiting who might see your ads, you should:
Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective?
Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?
Trina Is Considering Using Automated Bidding, As She’s Looking To Make Her Campaign Management Process More Efficient. What Are Three Ways That Automated Bidding Can Improve Efficiency?
Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
True or False: An advertiser can target mobile apps via AdWords.
Uploaded Ads Give Advertisers Access To More Inventory Than Responsive Display Ads.
Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
View–through conversions are available only to:
Viewable cost–per–thousand impressions (vCPM):
Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?
What are key factors to keep in mind when choosing a bidding strategy for your campaign?
What are the key benefits of using the Google Display Network? (Choose 2)
What Are The Three Main Automation Components Of Smart Display Campaigns?
What Are The Three Marketing Objectives That Can Be Met Via Targeting On Google Display Ads?
What are two benefits of automated bidding? (Choose two.) Select All Correct Responses
What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.) Select All Correct Responses
What are two reasons a marketer might use Responsive Display Ads? (Choose two.) Select All Correct Responses
What are two ways Google Ads can fuel your business goals? (Choose two.) Select All Correct Responses
What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)
What can automated bidding help an advertiser improve?
What can the Performance Planner assist you with?
What can the Performance Planner recommend?
What can you do by creating a separate campaign that’s targeted only to the Display Network?
What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?
What does Performance Planner automatically do?
What does remarketing allow you to do? (Choose 2)
What functionality applies to HTML5 ads?
What is a best practice for building ads using the Ad gallery?
What is a key benefit of Smart Display campaigns?
What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
What is one way that Performance Planner helps businesses increase sales?
What is the reach of the Google Display Network?
What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?
What targeting options are available on the Display Network? (Choose 2)
What Two Main Ad Formats Can Be Used In A Google Display Ads Campaign?
What Two Types Of Remarketing Can Be Used On Google Display Ads?
What’s a best practice for building ads with Ad gallery?
What’s a best practice for creating an effective ad with Ad gallery?
What’s a characteristic of Responsive Display Ads?
What’s a key benefit of Responsive Display Ads?
What’s an advantage of Responsive Display Ads?
What’s an advantage of the reach of Responsive Display Ads?
What’s an advantage of using Responsive Display Ads?
What’s needed to create a “Display Network” campaign to start promoting an app in other apps and on mobile websites?
What’s one benefit of using responsive display ads?
What’s one reason to use a responsive display ad for your campaign?
What’s provided by Responsive Display Ads?
What’s something you can do in Ad gallery to enhance a dynamic display ad?
When a Responsive Display Ad is automatically assembled, what’s adjusted to fit the ad slot?
When an advertiser using viewable cost–per–thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:
When competing for the same ad unit, if the Ad Rank of a cost–per–thousand impressions (CPM), placement–targeted ad is higher than the combined Ad Rank of all competing keyword–targeted ads, then the:
When creating a display ad, Ad gallery lets you:
When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?
When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:
When planning a campaign, the first thing an advertiser thinks about should be:
When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?
When should you use AMPHTML ads? (Choose two.)
When should you use automated bidding?
When should you use responsive display ads?
When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:
When visibility is the campaign goal, which bidding strategy should an advertiser choose?
Where can you place a client’s image and video ads?
Which ad format is easiest to create and edit, and has the widest reach on the Display Network?
Which ad format is recommended for building awareness?
Which ad format is recommended for driving action?
Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?
Which allows advertisers to see which sites referred visitors with the most time spent on site?
Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?
Which best practice is advisable when optimizing ad groups within a placement–targeted display campaign?
Which bidding option is best suited for an advertiser focused on branding goals?
Which bidding option is best suited for an advertiser focused on direct response marketing goals?
Which bidding strategy should use you if you want to increase revenue from your ad spend?
Which bidding type is only available for ads on the Display Network?
Which builds keyword lists that can be used to show your ads on relevant webpages across the Display Network?
Which Display Ad format adjusts to available ad space?
Which Display Ad format automatically creates ads from uploaded headlines, logos, images, and videos?
Which Display Ad format runs in both native and non-native inventory?
Which Display Ad format should you use if you’re concerned about malware and want a secure ad experience across platforms?
Which factors should an advertiser consider when deciding on a bidding strategy?
Which feature applies to the Display Network but not the Search Network?
Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?
Which functionality applies to HTML5 ads?
Which group would you be able to reach with a Google Display campaign using demographic targeting?
Which is a benefit of using a Lightbox ad?
Which is a benefit of using display advertising with Google to build brand awareness?
Which is a method for evaluating performance of engagement ads created with the Ad gallery?
Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website?
Which manual bidding strategy can you use to increase your reach?
Which Of The Following Are The Benefits Of Using Responsive Display Ads?
Which Of The Following Is A Core Benefit Of Google Ads Automated Bidding?
Which Of The Following Is Not A Component Of Google Display Ads’ Value Proposition?
Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Display Network?
Which practice would be acceptable under Google’s editorial and technical requirements?
Which practice would violate Google’s editorial and professional requirements?
Which remarketing list segment will typically have the highest volume of viewers?
Which report is helpful when using site and category exclusions?
Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?
Which statement accurately describes the reach of Affinity Audiences’ targeting?
Which statement is true about Responsive Display Ads?
Which statement is true about the value of Google Display Ads?
Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network?
Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?
Which Targeting Option Is Best For Achieving Brand Awareness?
Which Targeting Option Is Best For Influencing Consideration?
Which tool works best to help advertisers automatically find and bid on relevant placements?
Which two are available in Google Ads? (Choose two.)
Which two statements are true about how you can use targeting options to optimize a Google Ads campaign? (Choose two.)
Which Two Statements Are True About The Use Of Targeting Options To Optimize A Google Ads Campaign? (Choose Two.)
Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?
Which type of automated bidding strategy is target cost-per-acquisition (CPA)?
Which type of automated bidding strategy is Target return on ad spend (ROAS)?
Which would contribute to a higher Quality Score for a display ad?
While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?
Why is it recommended to separate Display Network campaigns from Search Network campaigns?
Why is using the performance targets feature after utilizing the Performance Planner recommended?
Why Should An Advertiser Consider Using Responsive Display Ads?
Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
Why should your business use Performance Planner?
You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?
You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?
You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?
You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)
You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?
You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start?
You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
You might choose to use preferred layouts for dynamic display ads if your client:
You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site?
You’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use?
You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use?
Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?
Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?
Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?
Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?
Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?
Your client has a cupcake shop in a hard–to–find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?
Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?
Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?
Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of AdWords campaign would be best for that?
Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display opt-in because the Display option:
Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display option:
Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?
Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:
Your company provides home maintenance services and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.)
You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?
You’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjusts its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?
You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?
YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage with your brand during high-intent moments. What other marketing objective can YouTube and Google video solutions fulfill?
You’ve been tasked with marketing a new line of plumbing services, but you have a set budget that you cannot exceed. Why is Google Ads a viable option?
You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results?
Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?
Content: A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use: A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that features: A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs? A Ready Lightbox ad can contain: A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use? | https://dmcceqa.com/how-do-responsive-display-ads-use-automation/ |
msmarco_v2.1_doc_15_759446822#5_1521734687 | Title: How do Responsive Display Ads use automation?
Headings: How do Responsive Display Ads use automation?
How do Responsive Display Ads use automation?
Correct Answer:
Google Ads Display Certification Exam Answers 2021
A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience?
A Company That Produces Sporting Equipment For Senior Citizens Would Like To Use Google Display Ads To Reach New Customers. Their Product Line Gears Toward People, With Or Without An Identified Interest In Sports, Over The Age Of 65. Which Option Can Best Help Them Reach These Users?
A custom Lightbox ad must have a format hosted in:
A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:
A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that features:
A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?
A Ready Lightbox ad can contain:
A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?
A Small Business Uses Google Display Ads To Help Deliver Relevant Advertising To People Browsing The Web. Which Statement Is True About Where Google Display Ads Connects With These Valuable Audiences?
A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display Ads connects with these valuable audiences?
Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign. What are two relevant options he might use to reach his goal? (Choose two.)
Ads are likely to be most contextually relevant to the sites on which they appear when using:
Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:
Advertising With Google Ads Starts With Creating Campaigns Based On Your Business Objectives. Which Campaign Type Would You Pick For Each Of The Following Scenarios?
Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?
Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?
Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign?
Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?
An ad may not appear correctly on mobile phones if it:
An ad’s Quality Score on the Display Network will affect:
An advertiser creates a display ad with Ad gallery. It doesn’t show properly in all the sizes the advertiser wants to use. What should the advertiser do to ensure that it shows in all sizes without limiting exposure?
An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?
An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?
An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because:
An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:
An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?
An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, he should review:
An advertiser who sells coffee beans adds the keyword “Java’” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?
An advertiser who wants to target specific categories of video content on the Display Network should:
An advertiser who’s had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad gallery compared with other tools?
An advertiser would benefit from using affinity audience targeting if they want to reach people:
Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?
As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara?
Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?
Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)
Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?
Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?
Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?
Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?
Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing?
Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective?
Colin Wants To Get The Word Out About His Newest Product. He’s Planning To Create A Google Display Campaign With Building Awareness As His Marketing Objective. Why Would Colin Choose “Build Awareness” As His Marketing Objective?
Cost–per–thousand impressions (CPM) bidding is only available for:
Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?
Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?
Display inventory on the Display Network is published by AdSense or:
Doreen is looking to drive sales on her website, and is considering creating a Google Display Remarketing campaign How might remarketing help her meet her marketing objective?
Doreen Uses Google Search To Reach Customers As They Search For Products Similar To Hers. She’d Like To Create A Display Remarketing Campaign To Reconnect With Users And Increase Sales. How Might Remarketing Help Her Meet This Marketing Objective?
Dynamic remarketing lets an advertiser:
Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?
“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:
Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)
For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the:
For an ad entering an auction on the Display Network, the AdWords system will calculate the effective cost–per–thousand impressions (eCPM) when there are:
For an advertiser focused on branding, what are the key success metrics?
Francis Tries To Explain To His Boss The Benefits Of Using Automated Bidding. Match These Aspects Of Automated Bidding With The Benefits They Serve.
Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?
Frequency capping gives advertisers the ability to specify a limit to the number of:
Frequency capping limits the number of times:
Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals?
Gavin Is Creating A Google Display Ads Campaign To Help Grow Sales For His Online Clothing Store. His Goal Is To Connect With Users Who Previously Viewed Pages On His Website Without Making A Purchase. Which Option Will Best Serve Gavin’s Marketing Goals?
Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?
Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?
Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
Google Display Ads Lets Advertisers Upload Their Own Ads To The System, Allowing Advertisers Greater Control Over The Look And Feel Of Their Messaging. What Are The Two Types Of Uploaded Ads?
Google Display Ads lets advertisers upload their own creative assets to the system. This allows advertisers greater control over the look and feel of their ads. What are the two types of uploaded ads?
Google Display Lets Advertisers Choose Between Two Main Ad Formats: Responsive Display Ads And Uploaded Image Ads. Match The Benefit Of Each Ad Type To The Appropriate Ad Format Option.
Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
Hayley’s client wants to drive sales of her new cookbook that’s about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:
How Can Google Ads Help You Advance Your Business Goals?
How can Performance Planner serve your business?
How do Responsive Display Ads use automation?
How does an extension work on a Display ad?
How does automating your bid contribute to a successful Google Ads campaign?
How does Google Display Ads drive marketing results every day for thousands of advertisers around the world?
How does Google Display Ads drive marketing results for thousands of advertisers worldwide?
How does Google Display Ads drive results every day for thousands of advertisers?
How Does Google Display Ads Grow Marketing Results For Advertisers?
How does Google Display Ads help advertisers meet their marketing objectives and drive results?
How is using non-last-click attribution conversions useful for Performance Planner forecasts?
How long should advertisers wait after creating a new Display campaign before analyzing its performance?
How many websites are part of the Google Display Network?
Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.) Select All Correct Responses
If a display ad appears “above the fold,” this means that it:
If a display ad has been disapproved, how do you submit a request for another review?
If an advertiser chooses to run ads in image formats, Google will:
If John is setting up a new video campaign, which manual bidding strategy should he use?
If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?
If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?
If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?
If you’re considering a Display Network campaign and want to estimate the reach of different targeting options, you’d use:
If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:
In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)
In–market audience targeting consists of people:
In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?
In order to use Conversion Optimizer, an advertiser must:
In order to use remarketing with Google Analytics, you need to:
In order to use target cost–per–acquisition (CPA) bidding, an advertiser must:
In your next campaign you’d like to show images of your products in your ads. What campaign type do you choose?
Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?
Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts wer successful, but he now wants to scale things to a larger degree. Jake can reach a wide audience by using Smart Display campaigns. How many websites and apps are available for Smart Display campaigns to run across?
James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)
James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?
Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?
Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign? (Choose two.) Select All Correct Responses
Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?
Julie wants to show potential customers products they previously viewed on her website. What does Julie need in place to create dynamically generated display ads within a Dynamic Remarketing campaign?
Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?
Karen owns a large online business selling antiques. She wants to create a Smart Display campaign. What are two of the three inputs she must supply in order to create a Smart Display campaign? (Choose two.)
Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?
Kevin Has A Large Collection Of Images And Videos Available For Use But Not A Lot Of Time To Design Ad Creatives For His Google Display Ads Campaign. Which Display Ad Format Could Kevin Use To Save Time?
Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control. Match the ad he’s creating to the appropriate ad format option.
Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this?
Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.) Select All Correct Responses
Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?
Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.) Select All Correct Responses
Managed placements allow advertisers to:
Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?
Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?
Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?
Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?
Mary Manages Google Search Campaigns And Would Like To Extend Her Reach With Google Display Ads. She’s Trying To Decide Whether To Create A Standard Display Campaign Or A Smart Display Campaign. Why Would Mary Choose Standard Display Campaigns Over Smart Display Campaigns?
Match Each Auto-Bidding Strategy To The Right Campaign Goal.
Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)
Match the marketers with the Display Ad format that fits them best. (Formats can be used more than once.)
Mike Is Interested In Using Automation To More Effectively Manage His Google Display Campaigns. What’s One Automation Model That Smart Display Campaigns Provide?
Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?
Millie Is Managing A Google Ads Campaign For A New Client Who’s Tracking All Important Actions Post-Click And Values Each Of Their Conversion Actions Equally. What Type Of Automated Bidding Strategy Would Be Ideal For This Client?
Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?
Of The Ad Formats Available On The Google Display Network, Which One Will Automatically Adjust Its Presentation To Best fit The Available Space On Page?
Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?
On the Display Network, enhanced cost–per–click (ECPC) automatically:
Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)
Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?
Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?
Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?
Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?
Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)
Remarketing is targeting ads to people who’ve already visited:
Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?
Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?
Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?
Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?
Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. Which type of automated bidding strategy is Siona using?
Smart Display Campaigns Use Full Automation To Optimize And Automate Nearly All Aspects Of Your Display Campaigns. All You Have To Do Is Provide A Few Inputs. What Can A User Input In A Smart Display Campaign?
Someone browsing the Internet sees an AdWords display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:
Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?
Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order for a Smart Display campaign to automate her ad creation? (Choose two.)
Targeting by topic is a good strategy if your client wants to:
The Ad gallery allows advertisers to:
The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)
The dynamic remarketing tag collects data such as:
Thelma Is Creating A Display Campaign For Her Online Toy Store. She Wants To Showcase Her Products To Parents Between The Ages Of 25 To 34. Which Option Should Thelma Select To Best Reach These Users?
Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal?
There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3)
To raise awareness of what you’re advertising without limiting who might see your ads, you should:
Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective?
Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?
Trina Is Considering Using Automated Bidding, As She’s Looking To Make Her Campaign Management Process More Efficient. What Are Three Ways That Automated Bidding Can Improve Efficiency?
Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
True or False: An advertiser can target mobile apps via AdWords.
Uploaded Ads Give Advertisers Access To More Inventory Than Responsive Display Ads.
Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
View–through conversions are available only to:
Viewable cost–per–thousand impressions (vCPM):
Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?
What are key factors to keep in mind when choosing a bidding strategy for your campaign?
What are the key benefits of using the Google Display Network? (Choose 2)
What Are The Three Main Automation Components Of Smart Display Campaigns?
What Are The Three Marketing Objectives That Can Be Met Via Targeting On Google Display Ads?
What are two benefits of automated bidding? (Choose two.) Select All Correct Responses
What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.) Select All Correct Responses
What are two reasons a marketer might use Responsive Display Ads? (Choose two.) Select All Correct Responses
What are two ways Google Ads can fuel your business goals? (Choose two.) Select All Correct Responses
What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)
What can automated bidding help an advertiser improve?
What can the Performance Planner assist you with?
What can the Performance Planner recommend?
What can you do by creating a separate campaign that’s targeted only to the Display Network?
What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?
What does Performance Planner automatically do?
What does remarketing allow you to do? (Choose 2)
What functionality applies to HTML5 ads?
What is a best practice for building ads using the Ad gallery?
What is a key benefit of Smart Display campaigns?
What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
What is one way that Performance Planner helps businesses increase sales?
What is the reach of the Google Display Network?
What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?
What targeting options are available on the Display Network? (Choose 2)
What Two Main Ad Formats Can Be Used In A Google Display Ads Campaign?
What Two Types Of Remarketing Can Be Used On Google Display Ads?
What’s a best practice for building ads with Ad gallery?
What’s a best practice for creating an effective ad with Ad gallery?
What’s a characteristic of Responsive Display Ads?
What’s a key benefit of Responsive Display Ads?
What’s an advantage of Responsive Display Ads?
What’s an advantage of the reach of Responsive Display Ads?
What’s an advantage of using Responsive Display Ads?
What’s needed to create a “Display Network” campaign to start promoting an app in other apps and on mobile websites?
What’s one benefit of using responsive display ads?
What’s one reason to use a responsive display ad for your campaign?
What’s provided by Responsive Display Ads?
What’s something you can do in Ad gallery to enhance a dynamic display ad?
When a Responsive Display Ad is automatically assembled, what’s adjusted to fit the ad slot?
When an advertiser using viewable cost–per–thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:
When competing for the same ad unit, if the Ad Rank of a cost–per–thousand impressions (CPM), placement–targeted ad is higher than the combined Ad Rank of all competing keyword–targeted ads, then the:
When creating a display ad, Ad gallery lets you:
When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?
When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:
When planning a campaign, the first thing an advertiser thinks about should be:
When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?
When should you use AMPHTML ads? (Choose two.)
When should you use automated bidding?
When should you use responsive display ads?
When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:
When visibility is the campaign goal, which bidding strategy should an advertiser choose?
Where can you place a client’s image and video ads?
Which ad format is easiest to create and edit, and has the widest reach on the Display Network?
Which ad format is recommended for building awareness?
Which ad format is recommended for driving action?
Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?
Which allows advertisers to see which sites referred visitors with the most time spent on site?
Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?
Which best practice is advisable when optimizing ad groups within a placement–targeted display campaign?
Which bidding option is best suited for an advertiser focused on branding goals?
Which bidding option is best suited for an advertiser focused on direct response marketing goals?
Which bidding strategy should use you if you want to increase revenue from your ad spend?
Which bidding type is only available for ads on the Display Network?
Which builds keyword lists that can be used to show your ads on relevant webpages across the Display Network?
Which Display Ad format adjusts to available ad space?
Which Display Ad format automatically creates ads from uploaded headlines, logos, images, and videos?
Which Display Ad format runs in both native and non-native inventory?
Which Display Ad format should you use if you’re concerned about malware and want a secure ad experience across platforms?
Which factors should an advertiser consider when deciding on a bidding strategy?
Which feature applies to the Display Network but not the Search Network?
Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?
Which functionality applies to HTML5 ads?
Which group would you be able to reach with a Google Display campaign using demographic targeting?
Which is a benefit of using a Lightbox ad?
Which is a benefit of using display advertising with Google to build brand awareness?
Which is a method for evaluating performance of engagement ads created with the Ad gallery?
Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website?
Which manual bidding strategy can you use to increase your reach?
Which Of The Following Are The Benefits Of Using Responsive Display Ads?
Which Of The Following Is A Core Benefit Of Google Ads Automated Bidding?
Which Of The Following Is Not A Component Of Google Display Ads’ Value Proposition?
Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Display Network?
Which practice would be acceptable under Google’s editorial and technical requirements?
Which practice would violate Google’s editorial and professional requirements?
Which remarketing list segment will typically have the highest volume of viewers?
Which report is helpful when using site and category exclusions?
Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?
Which statement accurately describes the reach of Affinity Audiences’ targeting?
Which statement is true about Responsive Display Ads?
Which statement is true about the value of Google Display Ads?
Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network?
Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?
Which Targeting Option Is Best For Achieving Brand Awareness?
Which Targeting Option Is Best For Influencing Consideration?
Which tool works best to help advertisers automatically find and bid on relevant placements?
Which two are available in Google Ads? (Choose two.)
Which two statements are true about how you can use targeting options to optimize a Google Ads campaign? (Choose two.)
Which Two Statements Are True About The Use Of Targeting Options To Optimize A Google Ads Campaign? (Choose Two.)
Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?
Which type of automated bidding strategy is target cost-per-acquisition (CPA)?
Which type of automated bidding strategy is Target return on ad spend (ROAS)?
Which would contribute to a higher Quality Score for a display ad?
While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?
Why is it recommended to separate Display Network campaigns from Search Network campaigns?
Why is using the performance targets feature after utilizing the Performance Planner recommended?
Why Should An Advertiser Consider Using Responsive Display Ads?
Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
Why should your business use Performance Planner?
You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?
You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?
You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?
You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)
You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?
You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start?
You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
You might choose to use preferred layouts for dynamic display ads if your client:
You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site?
You’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use?
You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use?
Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?
Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?
Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?
Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?
Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?
Your client has a cupcake shop in a hard–to–find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?
Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?
Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?
Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of AdWords campaign would be best for that?
Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display opt-in because the Display option:
Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display option:
Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?
Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:
Your company provides home maintenance services and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.)
You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?
You’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjusts its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?
You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?
YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage with your brand during high-intent moments. What other marketing objective can YouTube and Google video solutions fulfill?
You’ve been tasked with marketing a new line of plumbing services, but you have a set budget that you cannot exceed. Why is Google Ads a viable option?
You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results?
Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?
Content: He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs? A Ready Lightbox ad can contain: A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use? A Small Business Uses Google Display Ads To Help Deliver Relevant Advertising To People Browsing The Web. Which Statement Is True About Where Google Display Ads Connects With These Valuable Audiences? A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display Ads connects with these valuable audiences? Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign. | https://dmcceqa.com/how-do-responsive-display-ads-use-automation/ |
msmarco_v2.1_doc_15_759446822#6_1521783389 | Title: How do Responsive Display Ads use automation?
Headings: How do Responsive Display Ads use automation?
How do Responsive Display Ads use automation?
Correct Answer:
Google Ads Display Certification Exam Answers 2021
A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience?
A Company That Produces Sporting Equipment For Senior Citizens Would Like To Use Google Display Ads To Reach New Customers. Their Product Line Gears Toward People, With Or Without An Identified Interest In Sports, Over The Age Of 65. Which Option Can Best Help Them Reach These Users?
A custom Lightbox ad must have a format hosted in:
A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:
A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that features:
A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?
A Ready Lightbox ad can contain:
A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?
A Small Business Uses Google Display Ads To Help Deliver Relevant Advertising To People Browsing The Web. Which Statement Is True About Where Google Display Ads Connects With These Valuable Audiences?
A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display Ads connects with these valuable audiences?
Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign. What are two relevant options he might use to reach his goal? (Choose two.)
Ads are likely to be most contextually relevant to the sites on which they appear when using:
Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:
Advertising With Google Ads Starts With Creating Campaigns Based On Your Business Objectives. Which Campaign Type Would You Pick For Each Of The Following Scenarios?
Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?
Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?
Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign?
Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?
An ad may not appear correctly on mobile phones if it:
An ad’s Quality Score on the Display Network will affect:
An advertiser creates a display ad with Ad gallery. It doesn’t show properly in all the sizes the advertiser wants to use. What should the advertiser do to ensure that it shows in all sizes without limiting exposure?
An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?
An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?
An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because:
An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:
An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?
An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, he should review:
An advertiser who sells coffee beans adds the keyword “Java’” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?
An advertiser who wants to target specific categories of video content on the Display Network should:
An advertiser who’s had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad gallery compared with other tools?
An advertiser would benefit from using affinity audience targeting if they want to reach people:
Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?
As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara?
Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?
Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)
Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?
Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?
Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?
Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?
Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing?
Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective?
Colin Wants To Get The Word Out About His Newest Product. He’s Planning To Create A Google Display Campaign With Building Awareness As His Marketing Objective. Why Would Colin Choose “Build Awareness” As His Marketing Objective?
Cost–per–thousand impressions (CPM) bidding is only available for:
Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?
Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?
Display inventory on the Display Network is published by AdSense or:
Doreen is looking to drive sales on her website, and is considering creating a Google Display Remarketing campaign How might remarketing help her meet her marketing objective?
Doreen Uses Google Search To Reach Customers As They Search For Products Similar To Hers. She’d Like To Create A Display Remarketing Campaign To Reconnect With Users And Increase Sales. How Might Remarketing Help Her Meet This Marketing Objective?
Dynamic remarketing lets an advertiser:
Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?
“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:
Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)
For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the:
For an ad entering an auction on the Display Network, the AdWords system will calculate the effective cost–per–thousand impressions (eCPM) when there are:
For an advertiser focused on branding, what are the key success metrics?
Francis Tries To Explain To His Boss The Benefits Of Using Automated Bidding. Match These Aspects Of Automated Bidding With The Benefits They Serve.
Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?
Frequency capping gives advertisers the ability to specify a limit to the number of:
Frequency capping limits the number of times:
Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals?
Gavin Is Creating A Google Display Ads Campaign To Help Grow Sales For His Online Clothing Store. His Goal Is To Connect With Users Who Previously Viewed Pages On His Website Without Making A Purchase. Which Option Will Best Serve Gavin’s Marketing Goals?
Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?
Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?
Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
Google Display Ads Lets Advertisers Upload Their Own Ads To The System, Allowing Advertisers Greater Control Over The Look And Feel Of Their Messaging. What Are The Two Types Of Uploaded Ads?
Google Display Ads lets advertisers upload their own creative assets to the system. This allows advertisers greater control over the look and feel of their ads. What are the two types of uploaded ads?
Google Display Lets Advertisers Choose Between Two Main Ad Formats: Responsive Display Ads And Uploaded Image Ads. Match The Benefit Of Each Ad Type To The Appropriate Ad Format Option.
Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
Hayley’s client wants to drive sales of her new cookbook that’s about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:
How Can Google Ads Help You Advance Your Business Goals?
How can Performance Planner serve your business?
How do Responsive Display Ads use automation?
How does an extension work on a Display ad?
How does automating your bid contribute to a successful Google Ads campaign?
How does Google Display Ads drive marketing results every day for thousands of advertisers around the world?
How does Google Display Ads drive marketing results for thousands of advertisers worldwide?
How does Google Display Ads drive results every day for thousands of advertisers?
How Does Google Display Ads Grow Marketing Results For Advertisers?
How does Google Display Ads help advertisers meet their marketing objectives and drive results?
How is using non-last-click attribution conversions useful for Performance Planner forecasts?
How long should advertisers wait after creating a new Display campaign before analyzing its performance?
How many websites are part of the Google Display Network?
Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.) Select All Correct Responses
If a display ad appears “above the fold,” this means that it:
If a display ad has been disapproved, how do you submit a request for another review?
If an advertiser chooses to run ads in image formats, Google will:
If John is setting up a new video campaign, which manual bidding strategy should he use?
If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?
If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?
If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?
If you’re considering a Display Network campaign and want to estimate the reach of different targeting options, you’d use:
If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:
In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)
In–market audience targeting consists of people:
In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?
In order to use Conversion Optimizer, an advertiser must:
In order to use remarketing with Google Analytics, you need to:
In order to use target cost–per–acquisition (CPA) bidding, an advertiser must:
In your next campaign you’d like to show images of your products in your ads. What campaign type do you choose?
Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?
Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts wer successful, but he now wants to scale things to a larger degree. Jake can reach a wide audience by using Smart Display campaigns. How many websites and apps are available for Smart Display campaigns to run across?
James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)
James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?
Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?
Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign? (Choose two.) Select All Correct Responses
Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?
Julie wants to show potential customers products they previously viewed on her website. What does Julie need in place to create dynamically generated display ads within a Dynamic Remarketing campaign?
Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?
Karen owns a large online business selling antiques. She wants to create a Smart Display campaign. What are two of the three inputs she must supply in order to create a Smart Display campaign? (Choose two.)
Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?
Kevin Has A Large Collection Of Images And Videos Available For Use But Not A Lot Of Time To Design Ad Creatives For His Google Display Ads Campaign. Which Display Ad Format Could Kevin Use To Save Time?
Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control. Match the ad he’s creating to the appropriate ad format option.
Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this?
Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.) Select All Correct Responses
Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?
Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.) Select All Correct Responses
Managed placements allow advertisers to:
Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?
Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?
Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?
Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?
Mary Manages Google Search Campaigns And Would Like To Extend Her Reach With Google Display Ads. She’s Trying To Decide Whether To Create A Standard Display Campaign Or A Smart Display Campaign. Why Would Mary Choose Standard Display Campaigns Over Smart Display Campaigns?
Match Each Auto-Bidding Strategy To The Right Campaign Goal.
Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)
Match the marketers with the Display Ad format that fits them best. (Formats can be used more than once.)
Mike Is Interested In Using Automation To More Effectively Manage His Google Display Campaigns. What’s One Automation Model That Smart Display Campaigns Provide?
Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?
Millie Is Managing A Google Ads Campaign For A New Client Who’s Tracking All Important Actions Post-Click And Values Each Of Their Conversion Actions Equally. What Type Of Automated Bidding Strategy Would Be Ideal For This Client?
Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?
Of The Ad Formats Available On The Google Display Network, Which One Will Automatically Adjust Its Presentation To Best fit The Available Space On Page?
Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?
On the Display Network, enhanced cost–per–click (ECPC) automatically:
Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)
Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?
Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?
Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?
Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?
Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)
Remarketing is targeting ads to people who’ve already visited:
Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?
Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?
Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?
Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?
Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. Which type of automated bidding strategy is Siona using?
Smart Display Campaigns Use Full Automation To Optimize And Automate Nearly All Aspects Of Your Display Campaigns. All You Have To Do Is Provide A Few Inputs. What Can A User Input In A Smart Display Campaign?
Someone browsing the Internet sees an AdWords display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:
Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?
Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order for a Smart Display campaign to automate her ad creation? (Choose two.)
Targeting by topic is a good strategy if your client wants to:
The Ad gallery allows advertisers to:
The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)
The dynamic remarketing tag collects data such as:
Thelma Is Creating A Display Campaign For Her Online Toy Store. She Wants To Showcase Her Products To Parents Between The Ages Of 25 To 34. Which Option Should Thelma Select To Best Reach These Users?
Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal?
There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3)
To raise awareness of what you’re advertising without limiting who might see your ads, you should:
Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective?
Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?
Trina Is Considering Using Automated Bidding, As She’s Looking To Make Her Campaign Management Process More Efficient. What Are Three Ways That Automated Bidding Can Improve Efficiency?
Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
True or False: An advertiser can target mobile apps via AdWords.
Uploaded Ads Give Advertisers Access To More Inventory Than Responsive Display Ads.
Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
View–through conversions are available only to:
Viewable cost–per–thousand impressions (vCPM):
Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?
What are key factors to keep in mind when choosing a bidding strategy for your campaign?
What are the key benefits of using the Google Display Network? (Choose 2)
What Are The Three Main Automation Components Of Smart Display Campaigns?
What Are The Three Marketing Objectives That Can Be Met Via Targeting On Google Display Ads?
What are two benefits of automated bidding? (Choose two.) Select All Correct Responses
What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.) Select All Correct Responses
What are two reasons a marketer might use Responsive Display Ads? (Choose two.) Select All Correct Responses
What are two ways Google Ads can fuel your business goals? (Choose two.) Select All Correct Responses
What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)
What can automated bidding help an advertiser improve?
What can the Performance Planner assist you with?
What can the Performance Planner recommend?
What can you do by creating a separate campaign that’s targeted only to the Display Network?
What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?
What does Performance Planner automatically do?
What does remarketing allow you to do? (Choose 2)
What functionality applies to HTML5 ads?
What is a best practice for building ads using the Ad gallery?
What is a key benefit of Smart Display campaigns?
What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
What is one way that Performance Planner helps businesses increase sales?
What is the reach of the Google Display Network?
What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?
What targeting options are available on the Display Network? (Choose 2)
What Two Main Ad Formats Can Be Used In A Google Display Ads Campaign?
What Two Types Of Remarketing Can Be Used On Google Display Ads?
What’s a best practice for building ads with Ad gallery?
What’s a best practice for creating an effective ad with Ad gallery?
What’s a characteristic of Responsive Display Ads?
What’s a key benefit of Responsive Display Ads?
What’s an advantage of Responsive Display Ads?
What’s an advantage of the reach of Responsive Display Ads?
What’s an advantage of using Responsive Display Ads?
What’s needed to create a “Display Network” campaign to start promoting an app in other apps and on mobile websites?
What’s one benefit of using responsive display ads?
What’s one reason to use a responsive display ad for your campaign?
What’s provided by Responsive Display Ads?
What’s something you can do in Ad gallery to enhance a dynamic display ad?
When a Responsive Display Ad is automatically assembled, what’s adjusted to fit the ad slot?
When an advertiser using viewable cost–per–thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:
When competing for the same ad unit, if the Ad Rank of a cost–per–thousand impressions (CPM), placement–targeted ad is higher than the combined Ad Rank of all competing keyword–targeted ads, then the:
When creating a display ad, Ad gallery lets you:
When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?
When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:
When planning a campaign, the first thing an advertiser thinks about should be:
When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?
When should you use AMPHTML ads? (Choose two.)
When should you use automated bidding?
When should you use responsive display ads?
When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:
When visibility is the campaign goal, which bidding strategy should an advertiser choose?
Where can you place a client’s image and video ads?
Which ad format is easiest to create and edit, and has the widest reach on the Display Network?
Which ad format is recommended for building awareness?
Which ad format is recommended for driving action?
Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?
Which allows advertisers to see which sites referred visitors with the most time spent on site?
Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?
Which best practice is advisable when optimizing ad groups within a placement–targeted display campaign?
Which bidding option is best suited for an advertiser focused on branding goals?
Which bidding option is best suited for an advertiser focused on direct response marketing goals?
Which bidding strategy should use you if you want to increase revenue from your ad spend?
Which bidding type is only available for ads on the Display Network?
Which builds keyword lists that can be used to show your ads on relevant webpages across the Display Network?
Which Display Ad format adjusts to available ad space?
Which Display Ad format automatically creates ads from uploaded headlines, logos, images, and videos?
Which Display Ad format runs in both native and non-native inventory?
Which Display Ad format should you use if you’re concerned about malware and want a secure ad experience across platforms?
Which factors should an advertiser consider when deciding on a bidding strategy?
Which feature applies to the Display Network but not the Search Network?
Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?
Which functionality applies to HTML5 ads?
Which group would you be able to reach with a Google Display campaign using demographic targeting?
Which is a benefit of using a Lightbox ad?
Which is a benefit of using display advertising with Google to build brand awareness?
Which is a method for evaluating performance of engagement ads created with the Ad gallery?
Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website?
Which manual bidding strategy can you use to increase your reach?
Which Of The Following Are The Benefits Of Using Responsive Display Ads?
Which Of The Following Is A Core Benefit Of Google Ads Automated Bidding?
Which Of The Following Is Not A Component Of Google Display Ads’ Value Proposition?
Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Display Network?
Which practice would be acceptable under Google’s editorial and technical requirements?
Which practice would violate Google’s editorial and professional requirements?
Which remarketing list segment will typically have the highest volume of viewers?
Which report is helpful when using site and category exclusions?
Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?
Which statement accurately describes the reach of Affinity Audiences’ targeting?
Which statement is true about Responsive Display Ads?
Which statement is true about the value of Google Display Ads?
Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network?
Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?
Which Targeting Option Is Best For Achieving Brand Awareness?
Which Targeting Option Is Best For Influencing Consideration?
Which tool works best to help advertisers automatically find and bid on relevant placements?
Which two are available in Google Ads? (Choose two.)
Which two statements are true about how you can use targeting options to optimize a Google Ads campaign? (Choose two.)
Which Two Statements Are True About The Use Of Targeting Options To Optimize A Google Ads Campaign? (Choose Two.)
Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?
Which type of automated bidding strategy is target cost-per-acquisition (CPA)?
Which type of automated bidding strategy is Target return on ad spend (ROAS)?
Which would contribute to a higher Quality Score for a display ad?
While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?
Why is it recommended to separate Display Network campaigns from Search Network campaigns?
Why is using the performance targets feature after utilizing the Performance Planner recommended?
Why Should An Advertiser Consider Using Responsive Display Ads?
Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
Why should your business use Performance Planner?
You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?
You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?
You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?
You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)
You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?
You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start?
You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
You might choose to use preferred layouts for dynamic display ads if your client:
You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site?
You’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use?
You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use?
Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?
Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?
Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?
Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?
Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?
Your client has a cupcake shop in a hard–to–find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?
Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?
Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?
Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of AdWords campaign would be best for that?
Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display opt-in because the Display option:
Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display option:
Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?
Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:
Your company provides home maintenance services and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.)
You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?
You’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjusts its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?
You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?
YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage with your brand during high-intent moments. What other marketing objective can YouTube and Google video solutions fulfill?
You’ve been tasked with marketing a new line of plumbing services, but you have a set budget that you cannot exceed. Why is Google Ads a viable option?
You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results?
Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?
Content: A Small Business Uses Google Display Ads To Help Deliver Relevant Advertising To People Browsing The Web. Which Statement Is True About Where Google Display Ads Connects With These Valuable Audiences? A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display Ads connects with these valuable audiences? Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign. What are two relevant options he might use to reach his goal? ( Choose two.) Ads are likely to be most contextually relevant to the sites on which they appear when using: Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the: Advertising With Google Ads Starts With Creating Campaigns Based On Your Business Objectives. | https://dmcceqa.com/how-do-responsive-display-ads-use-automation/ |
msmarco_v2.1_doc_15_759446822#7_1521832174 | Title: How do Responsive Display Ads use automation?
Headings: How do Responsive Display Ads use automation?
How do Responsive Display Ads use automation?
Correct Answer:
Google Ads Display Certification Exam Answers 2021
A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience?
A Company That Produces Sporting Equipment For Senior Citizens Would Like To Use Google Display Ads To Reach New Customers. Their Product Line Gears Toward People, With Or Without An Identified Interest In Sports, Over The Age Of 65. Which Option Can Best Help Them Reach These Users?
A custom Lightbox ad must have a format hosted in:
A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:
A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that features:
A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?
A Ready Lightbox ad can contain:
A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?
A Small Business Uses Google Display Ads To Help Deliver Relevant Advertising To People Browsing The Web. Which Statement Is True About Where Google Display Ads Connects With These Valuable Audiences?
A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display Ads connects with these valuable audiences?
Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign. What are two relevant options he might use to reach his goal? (Choose two.)
Ads are likely to be most contextually relevant to the sites on which they appear when using:
Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:
Advertising With Google Ads Starts With Creating Campaigns Based On Your Business Objectives. Which Campaign Type Would You Pick For Each Of The Following Scenarios?
Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?
Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?
Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign?
Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?
An ad may not appear correctly on mobile phones if it:
An ad’s Quality Score on the Display Network will affect:
An advertiser creates a display ad with Ad gallery. It doesn’t show properly in all the sizes the advertiser wants to use. What should the advertiser do to ensure that it shows in all sizes without limiting exposure?
An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?
An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?
An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because:
An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:
An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?
An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, he should review:
An advertiser who sells coffee beans adds the keyword “Java’” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?
An advertiser who wants to target specific categories of video content on the Display Network should:
An advertiser who’s had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad gallery compared with other tools?
An advertiser would benefit from using affinity audience targeting if they want to reach people:
Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?
As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara?
Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?
Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)
Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?
Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?
Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?
Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?
Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing?
Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective?
Colin Wants To Get The Word Out About His Newest Product. He’s Planning To Create A Google Display Campaign With Building Awareness As His Marketing Objective. Why Would Colin Choose “Build Awareness” As His Marketing Objective?
Cost–per–thousand impressions (CPM) bidding is only available for:
Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?
Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?
Display inventory on the Display Network is published by AdSense or:
Doreen is looking to drive sales on her website, and is considering creating a Google Display Remarketing campaign How might remarketing help her meet her marketing objective?
Doreen Uses Google Search To Reach Customers As They Search For Products Similar To Hers. She’d Like To Create A Display Remarketing Campaign To Reconnect With Users And Increase Sales. How Might Remarketing Help Her Meet This Marketing Objective?
Dynamic remarketing lets an advertiser:
Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?
“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:
Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)
For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the:
For an ad entering an auction on the Display Network, the AdWords system will calculate the effective cost–per–thousand impressions (eCPM) when there are:
For an advertiser focused on branding, what are the key success metrics?
Francis Tries To Explain To His Boss The Benefits Of Using Automated Bidding. Match These Aspects Of Automated Bidding With The Benefits They Serve.
Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?
Frequency capping gives advertisers the ability to specify a limit to the number of:
Frequency capping limits the number of times:
Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals?
Gavin Is Creating A Google Display Ads Campaign To Help Grow Sales For His Online Clothing Store. His Goal Is To Connect With Users Who Previously Viewed Pages On His Website Without Making A Purchase. Which Option Will Best Serve Gavin’s Marketing Goals?
Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?
Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?
Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
Google Display Ads Lets Advertisers Upload Their Own Ads To The System, Allowing Advertisers Greater Control Over The Look And Feel Of Their Messaging. What Are The Two Types Of Uploaded Ads?
Google Display Ads lets advertisers upload their own creative assets to the system. This allows advertisers greater control over the look and feel of their ads. What are the two types of uploaded ads?
Google Display Lets Advertisers Choose Between Two Main Ad Formats: Responsive Display Ads And Uploaded Image Ads. Match The Benefit Of Each Ad Type To The Appropriate Ad Format Option.
Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
Hayley’s client wants to drive sales of her new cookbook that’s about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:
How Can Google Ads Help You Advance Your Business Goals?
How can Performance Planner serve your business?
How do Responsive Display Ads use automation?
How does an extension work on a Display ad?
How does automating your bid contribute to a successful Google Ads campaign?
How does Google Display Ads drive marketing results every day for thousands of advertisers around the world?
How does Google Display Ads drive marketing results for thousands of advertisers worldwide?
How does Google Display Ads drive results every day for thousands of advertisers?
How Does Google Display Ads Grow Marketing Results For Advertisers?
How does Google Display Ads help advertisers meet their marketing objectives and drive results?
How is using non-last-click attribution conversions useful for Performance Planner forecasts?
How long should advertisers wait after creating a new Display campaign before analyzing its performance?
How many websites are part of the Google Display Network?
Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.) Select All Correct Responses
If a display ad appears “above the fold,” this means that it:
If a display ad has been disapproved, how do you submit a request for another review?
If an advertiser chooses to run ads in image formats, Google will:
If John is setting up a new video campaign, which manual bidding strategy should he use?
If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?
If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?
If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?
If you’re considering a Display Network campaign and want to estimate the reach of different targeting options, you’d use:
If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:
In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)
In–market audience targeting consists of people:
In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?
In order to use Conversion Optimizer, an advertiser must:
In order to use remarketing with Google Analytics, you need to:
In order to use target cost–per–acquisition (CPA) bidding, an advertiser must:
In your next campaign you’d like to show images of your products in your ads. What campaign type do you choose?
Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?
Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts wer successful, but he now wants to scale things to a larger degree. Jake can reach a wide audience by using Smart Display campaigns. How many websites and apps are available for Smart Display campaigns to run across?
James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)
James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?
Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?
Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign? (Choose two.) Select All Correct Responses
Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?
Julie wants to show potential customers products they previously viewed on her website. What does Julie need in place to create dynamically generated display ads within a Dynamic Remarketing campaign?
Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?
Karen owns a large online business selling antiques. She wants to create a Smart Display campaign. What are two of the three inputs she must supply in order to create a Smart Display campaign? (Choose two.)
Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?
Kevin Has A Large Collection Of Images And Videos Available For Use But Not A Lot Of Time To Design Ad Creatives For His Google Display Ads Campaign. Which Display Ad Format Could Kevin Use To Save Time?
Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control. Match the ad he’s creating to the appropriate ad format option.
Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this?
Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.) Select All Correct Responses
Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?
Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.) Select All Correct Responses
Managed placements allow advertisers to:
Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?
Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?
Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?
Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?
Mary Manages Google Search Campaigns And Would Like To Extend Her Reach With Google Display Ads. She’s Trying To Decide Whether To Create A Standard Display Campaign Or A Smart Display Campaign. Why Would Mary Choose Standard Display Campaigns Over Smart Display Campaigns?
Match Each Auto-Bidding Strategy To The Right Campaign Goal.
Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)
Match the marketers with the Display Ad format that fits them best. (Formats can be used more than once.)
Mike Is Interested In Using Automation To More Effectively Manage His Google Display Campaigns. What’s One Automation Model That Smart Display Campaigns Provide?
Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?
Millie Is Managing A Google Ads Campaign For A New Client Who’s Tracking All Important Actions Post-Click And Values Each Of Their Conversion Actions Equally. What Type Of Automated Bidding Strategy Would Be Ideal For This Client?
Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?
Of The Ad Formats Available On The Google Display Network, Which One Will Automatically Adjust Its Presentation To Best fit The Available Space On Page?
Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?
On the Display Network, enhanced cost–per–click (ECPC) automatically:
Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)
Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?
Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?
Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?
Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?
Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)
Remarketing is targeting ads to people who’ve already visited:
Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?
Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?
Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?
Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?
Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. Which type of automated bidding strategy is Siona using?
Smart Display Campaigns Use Full Automation To Optimize And Automate Nearly All Aspects Of Your Display Campaigns. All You Have To Do Is Provide A Few Inputs. What Can A User Input In A Smart Display Campaign?
Someone browsing the Internet sees an AdWords display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:
Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?
Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order for a Smart Display campaign to automate her ad creation? (Choose two.)
Targeting by topic is a good strategy if your client wants to:
The Ad gallery allows advertisers to:
The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)
The dynamic remarketing tag collects data such as:
Thelma Is Creating A Display Campaign For Her Online Toy Store. She Wants To Showcase Her Products To Parents Between The Ages Of 25 To 34. Which Option Should Thelma Select To Best Reach These Users?
Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal?
There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3)
To raise awareness of what you’re advertising without limiting who might see your ads, you should:
Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective?
Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?
Trina Is Considering Using Automated Bidding, As She’s Looking To Make Her Campaign Management Process More Efficient. What Are Three Ways That Automated Bidding Can Improve Efficiency?
Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
True or False: An advertiser can target mobile apps via AdWords.
Uploaded Ads Give Advertisers Access To More Inventory Than Responsive Display Ads.
Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
View–through conversions are available only to:
Viewable cost–per–thousand impressions (vCPM):
Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?
What are key factors to keep in mind when choosing a bidding strategy for your campaign?
What are the key benefits of using the Google Display Network? (Choose 2)
What Are The Three Main Automation Components Of Smart Display Campaigns?
What Are The Three Marketing Objectives That Can Be Met Via Targeting On Google Display Ads?
What are two benefits of automated bidding? (Choose two.) Select All Correct Responses
What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.) Select All Correct Responses
What are two reasons a marketer might use Responsive Display Ads? (Choose two.) Select All Correct Responses
What are two ways Google Ads can fuel your business goals? (Choose two.) Select All Correct Responses
What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)
What can automated bidding help an advertiser improve?
What can the Performance Planner assist you with?
What can the Performance Planner recommend?
What can you do by creating a separate campaign that’s targeted only to the Display Network?
What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?
What does Performance Planner automatically do?
What does remarketing allow you to do? (Choose 2)
What functionality applies to HTML5 ads?
What is a best practice for building ads using the Ad gallery?
What is a key benefit of Smart Display campaigns?
What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
What is one way that Performance Planner helps businesses increase sales?
What is the reach of the Google Display Network?
What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?
What targeting options are available on the Display Network? (Choose 2)
What Two Main Ad Formats Can Be Used In A Google Display Ads Campaign?
What Two Types Of Remarketing Can Be Used On Google Display Ads?
What’s a best practice for building ads with Ad gallery?
What’s a best practice for creating an effective ad with Ad gallery?
What’s a characteristic of Responsive Display Ads?
What’s a key benefit of Responsive Display Ads?
What’s an advantage of Responsive Display Ads?
What’s an advantage of the reach of Responsive Display Ads?
What’s an advantage of using Responsive Display Ads?
What’s needed to create a “Display Network” campaign to start promoting an app in other apps and on mobile websites?
What’s one benefit of using responsive display ads?
What’s one reason to use a responsive display ad for your campaign?
What’s provided by Responsive Display Ads?
What’s something you can do in Ad gallery to enhance a dynamic display ad?
When a Responsive Display Ad is automatically assembled, what’s adjusted to fit the ad slot?
When an advertiser using viewable cost–per–thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:
When competing for the same ad unit, if the Ad Rank of a cost–per–thousand impressions (CPM), placement–targeted ad is higher than the combined Ad Rank of all competing keyword–targeted ads, then the:
When creating a display ad, Ad gallery lets you:
When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?
When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:
When planning a campaign, the first thing an advertiser thinks about should be:
When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?
When should you use AMPHTML ads? (Choose two.)
When should you use automated bidding?
When should you use responsive display ads?
When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:
When visibility is the campaign goal, which bidding strategy should an advertiser choose?
Where can you place a client’s image and video ads?
Which ad format is easiest to create and edit, and has the widest reach on the Display Network?
Which ad format is recommended for building awareness?
Which ad format is recommended for driving action?
Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?
Which allows advertisers to see which sites referred visitors with the most time spent on site?
Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?
Which best practice is advisable when optimizing ad groups within a placement–targeted display campaign?
Which bidding option is best suited for an advertiser focused on branding goals?
Which bidding option is best suited for an advertiser focused on direct response marketing goals?
Which bidding strategy should use you if you want to increase revenue from your ad spend?
Which bidding type is only available for ads on the Display Network?
Which builds keyword lists that can be used to show your ads on relevant webpages across the Display Network?
Which Display Ad format adjusts to available ad space?
Which Display Ad format automatically creates ads from uploaded headlines, logos, images, and videos?
Which Display Ad format runs in both native and non-native inventory?
Which Display Ad format should you use if you’re concerned about malware and want a secure ad experience across platforms?
Which factors should an advertiser consider when deciding on a bidding strategy?
Which feature applies to the Display Network but not the Search Network?
Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?
Which functionality applies to HTML5 ads?
Which group would you be able to reach with a Google Display campaign using demographic targeting?
Which is a benefit of using a Lightbox ad?
Which is a benefit of using display advertising with Google to build brand awareness?
Which is a method for evaluating performance of engagement ads created with the Ad gallery?
Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website?
Which manual bidding strategy can you use to increase your reach?
Which Of The Following Are The Benefits Of Using Responsive Display Ads?
Which Of The Following Is A Core Benefit Of Google Ads Automated Bidding?
Which Of The Following Is Not A Component Of Google Display Ads’ Value Proposition?
Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Display Network?
Which practice would be acceptable under Google’s editorial and technical requirements?
Which practice would violate Google’s editorial and professional requirements?
Which remarketing list segment will typically have the highest volume of viewers?
Which report is helpful when using site and category exclusions?
Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?
Which statement accurately describes the reach of Affinity Audiences’ targeting?
Which statement is true about Responsive Display Ads?
Which statement is true about the value of Google Display Ads?
Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network?
Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?
Which Targeting Option Is Best For Achieving Brand Awareness?
Which Targeting Option Is Best For Influencing Consideration?
Which tool works best to help advertisers automatically find and bid on relevant placements?
Which two are available in Google Ads? (Choose two.)
Which two statements are true about how you can use targeting options to optimize a Google Ads campaign? (Choose two.)
Which Two Statements Are True About The Use Of Targeting Options To Optimize A Google Ads Campaign? (Choose Two.)
Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?
Which type of automated bidding strategy is target cost-per-acquisition (CPA)?
Which type of automated bidding strategy is Target return on ad spend (ROAS)?
Which would contribute to a higher Quality Score for a display ad?
While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?
Why is it recommended to separate Display Network campaigns from Search Network campaigns?
Why is using the performance targets feature after utilizing the Performance Planner recommended?
Why Should An Advertiser Consider Using Responsive Display Ads?
Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
Why should your business use Performance Planner?
You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?
You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?
You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?
You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)
You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?
You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start?
You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
You might choose to use preferred layouts for dynamic display ads if your client:
You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site?
You’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use?
You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use?
Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?
Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?
Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?
Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?
Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?
Your client has a cupcake shop in a hard–to–find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?
Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?
Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?
Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of AdWords campaign would be best for that?
Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display opt-in because the Display option:
Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display option:
Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?
Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:
Your company provides home maintenance services and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.)
You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?
You’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjusts its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?
You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?
YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage with your brand during high-intent moments. What other marketing objective can YouTube and Google video solutions fulfill?
You’ve been tasked with marketing a new line of plumbing services, but you have a set budget that you cannot exceed. Why is Google Ads a viable option?
You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results?
Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?
Content: What are two relevant options he might use to reach his goal? ( Choose two.) Ads are likely to be most contextually relevant to the sites on which they appear when using: Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the: Advertising With Google Ads Starts With Creating Campaigns Based On Your Business Objectives. Which Campaign Type Would You Pick For Each Of The Following Scenarios? Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective? Amanda is the marketing manager for a plant nursery. | https://dmcceqa.com/how-do-responsive-display-ads-use-automation/ |
msmarco_v2.1_doc_15_759446822#8_1521880835 | Title: How do Responsive Display Ads use automation?
Headings: How do Responsive Display Ads use automation?
How do Responsive Display Ads use automation?
Correct Answer:
Google Ads Display Certification Exam Answers 2021
A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience?
A Company That Produces Sporting Equipment For Senior Citizens Would Like To Use Google Display Ads To Reach New Customers. Their Product Line Gears Toward People, With Or Without An Identified Interest In Sports, Over The Age Of 65. Which Option Can Best Help Them Reach These Users?
A custom Lightbox ad must have a format hosted in:
A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:
A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that features:
A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?
A Ready Lightbox ad can contain:
A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?
A Small Business Uses Google Display Ads To Help Deliver Relevant Advertising To People Browsing The Web. Which Statement Is True About Where Google Display Ads Connects With These Valuable Audiences?
A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display Ads connects with these valuable audiences?
Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign. What are two relevant options he might use to reach his goal? (Choose two.)
Ads are likely to be most contextually relevant to the sites on which they appear when using:
Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:
Advertising With Google Ads Starts With Creating Campaigns Based On Your Business Objectives. Which Campaign Type Would You Pick For Each Of The Following Scenarios?
Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?
Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?
Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign?
Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?
An ad may not appear correctly on mobile phones if it:
An ad’s Quality Score on the Display Network will affect:
An advertiser creates a display ad with Ad gallery. It doesn’t show properly in all the sizes the advertiser wants to use. What should the advertiser do to ensure that it shows in all sizes without limiting exposure?
An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?
An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?
An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because:
An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:
An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?
An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, he should review:
An advertiser who sells coffee beans adds the keyword “Java’” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?
An advertiser who wants to target specific categories of video content on the Display Network should:
An advertiser who’s had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad gallery compared with other tools?
An advertiser would benefit from using affinity audience targeting if they want to reach people:
Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?
As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara?
Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?
Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)
Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?
Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?
Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?
Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?
Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing?
Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective?
Colin Wants To Get The Word Out About His Newest Product. He’s Planning To Create A Google Display Campaign With Building Awareness As His Marketing Objective. Why Would Colin Choose “Build Awareness” As His Marketing Objective?
Cost–per–thousand impressions (CPM) bidding is only available for:
Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?
Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?
Display inventory on the Display Network is published by AdSense or:
Doreen is looking to drive sales on her website, and is considering creating a Google Display Remarketing campaign How might remarketing help her meet her marketing objective?
Doreen Uses Google Search To Reach Customers As They Search For Products Similar To Hers. She’d Like To Create A Display Remarketing Campaign To Reconnect With Users And Increase Sales. How Might Remarketing Help Her Meet This Marketing Objective?
Dynamic remarketing lets an advertiser:
Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?
“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:
Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)
For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the:
For an ad entering an auction on the Display Network, the AdWords system will calculate the effective cost–per–thousand impressions (eCPM) when there are:
For an advertiser focused on branding, what are the key success metrics?
Francis Tries To Explain To His Boss The Benefits Of Using Automated Bidding. Match These Aspects Of Automated Bidding With The Benefits They Serve.
Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?
Frequency capping gives advertisers the ability to specify a limit to the number of:
Frequency capping limits the number of times:
Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals?
Gavin Is Creating A Google Display Ads Campaign To Help Grow Sales For His Online Clothing Store. His Goal Is To Connect With Users Who Previously Viewed Pages On His Website Without Making A Purchase. Which Option Will Best Serve Gavin’s Marketing Goals?
Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?
Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?
Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
Google Display Ads Lets Advertisers Upload Their Own Ads To The System, Allowing Advertisers Greater Control Over The Look And Feel Of Their Messaging. What Are The Two Types Of Uploaded Ads?
Google Display Ads lets advertisers upload their own creative assets to the system. This allows advertisers greater control over the look and feel of their ads. What are the two types of uploaded ads?
Google Display Lets Advertisers Choose Between Two Main Ad Formats: Responsive Display Ads And Uploaded Image Ads. Match The Benefit Of Each Ad Type To The Appropriate Ad Format Option.
Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
Hayley’s client wants to drive sales of her new cookbook that’s about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:
How Can Google Ads Help You Advance Your Business Goals?
How can Performance Planner serve your business?
How do Responsive Display Ads use automation?
How does an extension work on a Display ad?
How does automating your bid contribute to a successful Google Ads campaign?
How does Google Display Ads drive marketing results every day for thousands of advertisers around the world?
How does Google Display Ads drive marketing results for thousands of advertisers worldwide?
How does Google Display Ads drive results every day for thousands of advertisers?
How Does Google Display Ads Grow Marketing Results For Advertisers?
How does Google Display Ads help advertisers meet their marketing objectives and drive results?
How is using non-last-click attribution conversions useful for Performance Planner forecasts?
How long should advertisers wait after creating a new Display campaign before analyzing its performance?
How many websites are part of the Google Display Network?
Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.) Select All Correct Responses
If a display ad appears “above the fold,” this means that it:
If a display ad has been disapproved, how do you submit a request for another review?
If an advertiser chooses to run ads in image formats, Google will:
If John is setting up a new video campaign, which manual bidding strategy should he use?
If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?
If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?
If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?
If you’re considering a Display Network campaign and want to estimate the reach of different targeting options, you’d use:
If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:
In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)
In–market audience targeting consists of people:
In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?
In order to use Conversion Optimizer, an advertiser must:
In order to use remarketing with Google Analytics, you need to:
In order to use target cost–per–acquisition (CPA) bidding, an advertiser must:
In your next campaign you’d like to show images of your products in your ads. What campaign type do you choose?
Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?
Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts wer successful, but he now wants to scale things to a larger degree. Jake can reach a wide audience by using Smart Display campaigns. How many websites and apps are available for Smart Display campaigns to run across?
James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)
James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?
Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?
Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign? (Choose two.) Select All Correct Responses
Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?
Julie wants to show potential customers products they previously viewed on her website. What does Julie need in place to create dynamically generated display ads within a Dynamic Remarketing campaign?
Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?
Karen owns a large online business selling antiques. She wants to create a Smart Display campaign. What are two of the three inputs she must supply in order to create a Smart Display campaign? (Choose two.)
Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?
Kevin Has A Large Collection Of Images And Videos Available For Use But Not A Lot Of Time To Design Ad Creatives For His Google Display Ads Campaign. Which Display Ad Format Could Kevin Use To Save Time?
Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control. Match the ad he’s creating to the appropriate ad format option.
Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this?
Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.) Select All Correct Responses
Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?
Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.) Select All Correct Responses
Managed placements allow advertisers to:
Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?
Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?
Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?
Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?
Mary Manages Google Search Campaigns And Would Like To Extend Her Reach With Google Display Ads. She’s Trying To Decide Whether To Create A Standard Display Campaign Or A Smart Display Campaign. Why Would Mary Choose Standard Display Campaigns Over Smart Display Campaigns?
Match Each Auto-Bidding Strategy To The Right Campaign Goal.
Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)
Match the marketers with the Display Ad format that fits them best. (Formats can be used more than once.)
Mike Is Interested In Using Automation To More Effectively Manage His Google Display Campaigns. What’s One Automation Model That Smart Display Campaigns Provide?
Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?
Millie Is Managing A Google Ads Campaign For A New Client Who’s Tracking All Important Actions Post-Click And Values Each Of Their Conversion Actions Equally. What Type Of Automated Bidding Strategy Would Be Ideal For This Client?
Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?
Of The Ad Formats Available On The Google Display Network, Which One Will Automatically Adjust Its Presentation To Best fit The Available Space On Page?
Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?
On the Display Network, enhanced cost–per–click (ECPC) automatically:
Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)
Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?
Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?
Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?
Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?
Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)
Remarketing is targeting ads to people who’ve already visited:
Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?
Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?
Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?
Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?
Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. Which type of automated bidding strategy is Siona using?
Smart Display Campaigns Use Full Automation To Optimize And Automate Nearly All Aspects Of Your Display Campaigns. All You Have To Do Is Provide A Few Inputs. What Can A User Input In A Smart Display Campaign?
Someone browsing the Internet sees an AdWords display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:
Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?
Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order for a Smart Display campaign to automate her ad creation? (Choose two.)
Targeting by topic is a good strategy if your client wants to:
The Ad gallery allows advertisers to:
The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)
The dynamic remarketing tag collects data such as:
Thelma Is Creating A Display Campaign For Her Online Toy Store. She Wants To Showcase Her Products To Parents Between The Ages Of 25 To 34. Which Option Should Thelma Select To Best Reach These Users?
Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal?
There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3)
To raise awareness of what you’re advertising without limiting who might see your ads, you should:
Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective?
Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?
Trina Is Considering Using Automated Bidding, As She’s Looking To Make Her Campaign Management Process More Efficient. What Are Three Ways That Automated Bidding Can Improve Efficiency?
Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
True or False: An advertiser can target mobile apps via AdWords.
Uploaded Ads Give Advertisers Access To More Inventory Than Responsive Display Ads.
Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
View–through conversions are available only to:
Viewable cost–per–thousand impressions (vCPM):
Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?
What are key factors to keep in mind when choosing a bidding strategy for your campaign?
What are the key benefits of using the Google Display Network? (Choose 2)
What Are The Three Main Automation Components Of Smart Display Campaigns?
What Are The Three Marketing Objectives That Can Be Met Via Targeting On Google Display Ads?
What are two benefits of automated bidding? (Choose two.) Select All Correct Responses
What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.) Select All Correct Responses
What are two reasons a marketer might use Responsive Display Ads? (Choose two.) Select All Correct Responses
What are two ways Google Ads can fuel your business goals? (Choose two.) Select All Correct Responses
What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)
What can automated bidding help an advertiser improve?
What can the Performance Planner assist you with?
What can the Performance Planner recommend?
What can you do by creating a separate campaign that’s targeted only to the Display Network?
What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?
What does Performance Planner automatically do?
What does remarketing allow you to do? (Choose 2)
What functionality applies to HTML5 ads?
What is a best practice for building ads using the Ad gallery?
What is a key benefit of Smart Display campaigns?
What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
What is one way that Performance Planner helps businesses increase sales?
What is the reach of the Google Display Network?
What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?
What targeting options are available on the Display Network? (Choose 2)
What Two Main Ad Formats Can Be Used In A Google Display Ads Campaign?
What Two Types Of Remarketing Can Be Used On Google Display Ads?
What’s a best practice for building ads with Ad gallery?
What’s a best practice for creating an effective ad with Ad gallery?
What’s a characteristic of Responsive Display Ads?
What’s a key benefit of Responsive Display Ads?
What’s an advantage of Responsive Display Ads?
What’s an advantage of the reach of Responsive Display Ads?
What’s an advantage of using Responsive Display Ads?
What’s needed to create a “Display Network” campaign to start promoting an app in other apps and on mobile websites?
What’s one benefit of using responsive display ads?
What’s one reason to use a responsive display ad for your campaign?
What’s provided by Responsive Display Ads?
What’s something you can do in Ad gallery to enhance a dynamic display ad?
When a Responsive Display Ad is automatically assembled, what’s adjusted to fit the ad slot?
When an advertiser using viewable cost–per–thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:
When competing for the same ad unit, if the Ad Rank of a cost–per–thousand impressions (CPM), placement–targeted ad is higher than the combined Ad Rank of all competing keyword–targeted ads, then the:
When creating a display ad, Ad gallery lets you:
When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?
When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:
When planning a campaign, the first thing an advertiser thinks about should be:
When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?
When should you use AMPHTML ads? (Choose two.)
When should you use automated bidding?
When should you use responsive display ads?
When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:
When visibility is the campaign goal, which bidding strategy should an advertiser choose?
Where can you place a client’s image and video ads?
Which ad format is easiest to create and edit, and has the widest reach on the Display Network?
Which ad format is recommended for building awareness?
Which ad format is recommended for driving action?
Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?
Which allows advertisers to see which sites referred visitors with the most time spent on site?
Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?
Which best practice is advisable when optimizing ad groups within a placement–targeted display campaign?
Which bidding option is best suited for an advertiser focused on branding goals?
Which bidding option is best suited for an advertiser focused on direct response marketing goals?
Which bidding strategy should use you if you want to increase revenue from your ad spend?
Which bidding type is only available for ads on the Display Network?
Which builds keyword lists that can be used to show your ads on relevant webpages across the Display Network?
Which Display Ad format adjusts to available ad space?
Which Display Ad format automatically creates ads from uploaded headlines, logos, images, and videos?
Which Display Ad format runs in both native and non-native inventory?
Which Display Ad format should you use if you’re concerned about malware and want a secure ad experience across platforms?
Which factors should an advertiser consider when deciding on a bidding strategy?
Which feature applies to the Display Network but not the Search Network?
Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?
Which functionality applies to HTML5 ads?
Which group would you be able to reach with a Google Display campaign using demographic targeting?
Which is a benefit of using a Lightbox ad?
Which is a benefit of using display advertising with Google to build brand awareness?
Which is a method for evaluating performance of engagement ads created with the Ad gallery?
Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website?
Which manual bidding strategy can you use to increase your reach?
Which Of The Following Are The Benefits Of Using Responsive Display Ads?
Which Of The Following Is A Core Benefit Of Google Ads Automated Bidding?
Which Of The Following Is Not A Component Of Google Display Ads’ Value Proposition?
Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Display Network?
Which practice would be acceptable under Google’s editorial and technical requirements?
Which practice would violate Google’s editorial and professional requirements?
Which remarketing list segment will typically have the highest volume of viewers?
Which report is helpful when using site and category exclusions?
Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?
Which statement accurately describes the reach of Affinity Audiences’ targeting?
Which statement is true about Responsive Display Ads?
Which statement is true about the value of Google Display Ads?
Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network?
Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?
Which Targeting Option Is Best For Achieving Brand Awareness?
Which Targeting Option Is Best For Influencing Consideration?
Which tool works best to help advertisers automatically find and bid on relevant placements?
Which two are available in Google Ads? (Choose two.)
Which two statements are true about how you can use targeting options to optimize a Google Ads campaign? (Choose two.)
Which Two Statements Are True About The Use Of Targeting Options To Optimize A Google Ads Campaign? (Choose Two.)
Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?
Which type of automated bidding strategy is target cost-per-acquisition (CPA)?
Which type of automated bidding strategy is Target return on ad spend (ROAS)?
Which would contribute to a higher Quality Score for a display ad?
While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?
Why is it recommended to separate Display Network campaigns from Search Network campaigns?
Why is using the performance targets feature after utilizing the Performance Planner recommended?
Why Should An Advertiser Consider Using Responsive Display Ads?
Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
Why should your business use Performance Planner?
You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?
You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?
You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?
You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)
You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?
You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start?
You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
You might choose to use preferred layouts for dynamic display ads if your client:
You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site?
You’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use?
You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use?
Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?
Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?
Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?
Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?
Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?
Your client has a cupcake shop in a hard–to–find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?
Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?
Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?
Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of AdWords campaign would be best for that?
Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display opt-in because the Display option:
Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display option:
Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?
Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:
Your company provides home maintenance services and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.)
You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?
You’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjusts its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?
You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?
YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage with your brand during high-intent moments. What other marketing objective can YouTube and Google video solutions fulfill?
You’ve been tasked with marketing a new line of plumbing services, but you have a set budget that you cannot exceed. Why is Google Ads a viable option?
You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results?
Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?
Content: Which Campaign Type Would You Pick For Each Of The Following Scenarios? Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective? Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her? Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign? Amy has created a new brand for her company’s goldfish training materials. | https://dmcceqa.com/how-do-responsive-display-ads-use-automation/ |
msmarco_v2.1_doc_15_759446822#9_1521929483 | Title: How do Responsive Display Ads use automation?
Headings: How do Responsive Display Ads use automation?
How do Responsive Display Ads use automation?
Correct Answer:
Google Ads Display Certification Exam Answers 2021
A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience?
A Company That Produces Sporting Equipment For Senior Citizens Would Like To Use Google Display Ads To Reach New Customers. Their Product Line Gears Toward People, With Or Without An Identified Interest In Sports, Over The Age Of 65. Which Option Can Best Help Them Reach These Users?
A custom Lightbox ad must have a format hosted in:
A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:
A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that features:
A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?
A Ready Lightbox ad can contain:
A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?
A Small Business Uses Google Display Ads To Help Deliver Relevant Advertising To People Browsing The Web. Which Statement Is True About Where Google Display Ads Connects With These Valuable Audiences?
A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display Ads connects with these valuable audiences?
Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign. What are two relevant options he might use to reach his goal? (Choose two.)
Ads are likely to be most contextually relevant to the sites on which they appear when using:
Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:
Advertising With Google Ads Starts With Creating Campaigns Based On Your Business Objectives. Which Campaign Type Would You Pick For Each Of The Following Scenarios?
Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?
Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?
Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign?
Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?
An ad may not appear correctly on mobile phones if it:
An ad’s Quality Score on the Display Network will affect:
An advertiser creates a display ad with Ad gallery. It doesn’t show properly in all the sizes the advertiser wants to use. What should the advertiser do to ensure that it shows in all sizes without limiting exposure?
An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?
An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?
An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because:
An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:
An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?
An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, he should review:
An advertiser who sells coffee beans adds the keyword “Java’” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?
An advertiser who wants to target specific categories of video content on the Display Network should:
An advertiser who’s had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad gallery compared with other tools?
An advertiser would benefit from using affinity audience targeting if they want to reach people:
Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?
As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara?
Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?
Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)
Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?
Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?
Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?
Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?
Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing?
Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective?
Colin Wants To Get The Word Out About His Newest Product. He’s Planning To Create A Google Display Campaign With Building Awareness As His Marketing Objective. Why Would Colin Choose “Build Awareness” As His Marketing Objective?
Cost–per–thousand impressions (CPM) bidding is only available for:
Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?
Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?
Display inventory on the Display Network is published by AdSense or:
Doreen is looking to drive sales on her website, and is considering creating a Google Display Remarketing campaign How might remarketing help her meet her marketing objective?
Doreen Uses Google Search To Reach Customers As They Search For Products Similar To Hers. She’d Like To Create A Display Remarketing Campaign To Reconnect With Users And Increase Sales. How Might Remarketing Help Her Meet This Marketing Objective?
Dynamic remarketing lets an advertiser:
Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?
“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:
Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)
For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the:
For an ad entering an auction on the Display Network, the AdWords system will calculate the effective cost–per–thousand impressions (eCPM) when there are:
For an advertiser focused on branding, what are the key success metrics?
Francis Tries To Explain To His Boss The Benefits Of Using Automated Bidding. Match These Aspects Of Automated Bidding With The Benefits They Serve.
Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?
Frequency capping gives advertisers the ability to specify a limit to the number of:
Frequency capping limits the number of times:
Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals?
Gavin Is Creating A Google Display Ads Campaign To Help Grow Sales For His Online Clothing Store. His Goal Is To Connect With Users Who Previously Viewed Pages On His Website Without Making A Purchase. Which Option Will Best Serve Gavin’s Marketing Goals?
Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?
Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?
Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
Google Display Ads Lets Advertisers Upload Their Own Ads To The System, Allowing Advertisers Greater Control Over The Look And Feel Of Their Messaging. What Are The Two Types Of Uploaded Ads?
Google Display Ads lets advertisers upload their own creative assets to the system. This allows advertisers greater control over the look and feel of their ads. What are the two types of uploaded ads?
Google Display Lets Advertisers Choose Between Two Main Ad Formats: Responsive Display Ads And Uploaded Image Ads. Match The Benefit Of Each Ad Type To The Appropriate Ad Format Option.
Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
Hayley’s client wants to drive sales of her new cookbook that’s about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:
How Can Google Ads Help You Advance Your Business Goals?
How can Performance Planner serve your business?
How do Responsive Display Ads use automation?
How does an extension work on a Display ad?
How does automating your bid contribute to a successful Google Ads campaign?
How does Google Display Ads drive marketing results every day for thousands of advertisers around the world?
How does Google Display Ads drive marketing results for thousands of advertisers worldwide?
How does Google Display Ads drive results every day for thousands of advertisers?
How Does Google Display Ads Grow Marketing Results For Advertisers?
How does Google Display Ads help advertisers meet their marketing objectives and drive results?
How is using non-last-click attribution conversions useful for Performance Planner forecasts?
How long should advertisers wait after creating a new Display campaign before analyzing its performance?
How many websites are part of the Google Display Network?
Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.) Select All Correct Responses
If a display ad appears “above the fold,” this means that it:
If a display ad has been disapproved, how do you submit a request for another review?
If an advertiser chooses to run ads in image formats, Google will:
If John is setting up a new video campaign, which manual bidding strategy should he use?
If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?
If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?
If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?
If you’re considering a Display Network campaign and want to estimate the reach of different targeting options, you’d use:
If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:
In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)
In–market audience targeting consists of people:
In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?
In order to use Conversion Optimizer, an advertiser must:
In order to use remarketing with Google Analytics, you need to:
In order to use target cost–per–acquisition (CPA) bidding, an advertiser must:
In your next campaign you’d like to show images of your products in your ads. What campaign type do you choose?
Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?
Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts wer successful, but he now wants to scale things to a larger degree. Jake can reach a wide audience by using Smart Display campaigns. How many websites and apps are available for Smart Display campaigns to run across?
James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)
James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?
Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?
Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign? (Choose two.) Select All Correct Responses
Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?
Julie wants to show potential customers products they previously viewed on her website. What does Julie need in place to create dynamically generated display ads within a Dynamic Remarketing campaign?
Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?
Karen owns a large online business selling antiques. She wants to create a Smart Display campaign. What are two of the three inputs she must supply in order to create a Smart Display campaign? (Choose two.)
Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?
Kevin Has A Large Collection Of Images And Videos Available For Use But Not A Lot Of Time To Design Ad Creatives For His Google Display Ads Campaign. Which Display Ad Format Could Kevin Use To Save Time?
Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control. Match the ad he’s creating to the appropriate ad format option.
Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this?
Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.) Select All Correct Responses
Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?
Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.) Select All Correct Responses
Managed placements allow advertisers to:
Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?
Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?
Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?
Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?
Mary Manages Google Search Campaigns And Would Like To Extend Her Reach With Google Display Ads. She’s Trying To Decide Whether To Create A Standard Display Campaign Or A Smart Display Campaign. Why Would Mary Choose Standard Display Campaigns Over Smart Display Campaigns?
Match Each Auto-Bidding Strategy To The Right Campaign Goal.
Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)
Match the marketers with the Display Ad format that fits them best. (Formats can be used more than once.)
Mike Is Interested In Using Automation To More Effectively Manage His Google Display Campaigns. What’s One Automation Model That Smart Display Campaigns Provide?
Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?
Millie Is Managing A Google Ads Campaign For A New Client Who’s Tracking All Important Actions Post-Click And Values Each Of Their Conversion Actions Equally. What Type Of Automated Bidding Strategy Would Be Ideal For This Client?
Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?
Of The Ad Formats Available On The Google Display Network, Which One Will Automatically Adjust Its Presentation To Best fit The Available Space On Page?
Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?
On the Display Network, enhanced cost–per–click (ECPC) automatically:
Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)
Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?
Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?
Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?
Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?
Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)
Remarketing is targeting ads to people who’ve already visited:
Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?
Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?
Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?
Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?
Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. Which type of automated bidding strategy is Siona using?
Smart Display Campaigns Use Full Automation To Optimize And Automate Nearly All Aspects Of Your Display Campaigns. All You Have To Do Is Provide A Few Inputs. What Can A User Input In A Smart Display Campaign?
Someone browsing the Internet sees an AdWords display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:
Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?
Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order for a Smart Display campaign to automate her ad creation? (Choose two.)
Targeting by topic is a good strategy if your client wants to:
The Ad gallery allows advertisers to:
The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)
The dynamic remarketing tag collects data such as:
Thelma Is Creating A Display Campaign For Her Online Toy Store. She Wants To Showcase Her Products To Parents Between The Ages Of 25 To 34. Which Option Should Thelma Select To Best Reach These Users?
Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal?
There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3)
To raise awareness of what you’re advertising without limiting who might see your ads, you should:
Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective?
Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?
Trina Is Considering Using Automated Bidding, As She’s Looking To Make Her Campaign Management Process More Efficient. What Are Three Ways That Automated Bidding Can Improve Efficiency?
Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
True or False: An advertiser can target mobile apps via AdWords.
Uploaded Ads Give Advertisers Access To More Inventory Than Responsive Display Ads.
Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
View–through conversions are available only to:
Viewable cost–per–thousand impressions (vCPM):
Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?
What are key factors to keep in mind when choosing a bidding strategy for your campaign?
What are the key benefits of using the Google Display Network? (Choose 2)
What Are The Three Main Automation Components Of Smart Display Campaigns?
What Are The Three Marketing Objectives That Can Be Met Via Targeting On Google Display Ads?
What are two benefits of automated bidding? (Choose two.) Select All Correct Responses
What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.) Select All Correct Responses
What are two reasons a marketer might use Responsive Display Ads? (Choose two.) Select All Correct Responses
What are two ways Google Ads can fuel your business goals? (Choose two.) Select All Correct Responses
What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)
What can automated bidding help an advertiser improve?
What can the Performance Planner assist you with?
What can the Performance Planner recommend?
What can you do by creating a separate campaign that’s targeted only to the Display Network?
What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?
What does Performance Planner automatically do?
What does remarketing allow you to do? (Choose 2)
What functionality applies to HTML5 ads?
What is a best practice for building ads using the Ad gallery?
What is a key benefit of Smart Display campaigns?
What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
What is one way that Performance Planner helps businesses increase sales?
What is the reach of the Google Display Network?
What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?
What targeting options are available on the Display Network? (Choose 2)
What Two Main Ad Formats Can Be Used In A Google Display Ads Campaign?
What Two Types Of Remarketing Can Be Used On Google Display Ads?
What’s a best practice for building ads with Ad gallery?
What’s a best practice for creating an effective ad with Ad gallery?
What’s a characteristic of Responsive Display Ads?
What’s a key benefit of Responsive Display Ads?
What’s an advantage of Responsive Display Ads?
What’s an advantage of the reach of Responsive Display Ads?
What’s an advantage of using Responsive Display Ads?
What’s needed to create a “Display Network” campaign to start promoting an app in other apps and on mobile websites?
What’s one benefit of using responsive display ads?
What’s one reason to use a responsive display ad for your campaign?
What’s provided by Responsive Display Ads?
What’s something you can do in Ad gallery to enhance a dynamic display ad?
When a Responsive Display Ad is automatically assembled, what’s adjusted to fit the ad slot?
When an advertiser using viewable cost–per–thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:
When competing for the same ad unit, if the Ad Rank of a cost–per–thousand impressions (CPM), placement–targeted ad is higher than the combined Ad Rank of all competing keyword–targeted ads, then the:
When creating a display ad, Ad gallery lets you:
When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?
When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:
When planning a campaign, the first thing an advertiser thinks about should be:
When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?
When should you use AMPHTML ads? (Choose two.)
When should you use automated bidding?
When should you use responsive display ads?
When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:
When visibility is the campaign goal, which bidding strategy should an advertiser choose?
Where can you place a client’s image and video ads?
Which ad format is easiest to create and edit, and has the widest reach on the Display Network?
Which ad format is recommended for building awareness?
Which ad format is recommended for driving action?
Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?
Which allows advertisers to see which sites referred visitors with the most time spent on site?
Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?
Which best practice is advisable when optimizing ad groups within a placement–targeted display campaign?
Which bidding option is best suited for an advertiser focused on branding goals?
Which bidding option is best suited for an advertiser focused on direct response marketing goals?
Which bidding strategy should use you if you want to increase revenue from your ad spend?
Which bidding type is only available for ads on the Display Network?
Which builds keyword lists that can be used to show your ads on relevant webpages across the Display Network?
Which Display Ad format adjusts to available ad space?
Which Display Ad format automatically creates ads from uploaded headlines, logos, images, and videos?
Which Display Ad format runs in both native and non-native inventory?
Which Display Ad format should you use if you’re concerned about malware and want a secure ad experience across platforms?
Which factors should an advertiser consider when deciding on a bidding strategy?
Which feature applies to the Display Network but not the Search Network?
Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?
Which functionality applies to HTML5 ads?
Which group would you be able to reach with a Google Display campaign using demographic targeting?
Which is a benefit of using a Lightbox ad?
Which is a benefit of using display advertising with Google to build brand awareness?
Which is a method for evaluating performance of engagement ads created with the Ad gallery?
Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website?
Which manual bidding strategy can you use to increase your reach?
Which Of The Following Are The Benefits Of Using Responsive Display Ads?
Which Of The Following Is A Core Benefit Of Google Ads Automated Bidding?
Which Of The Following Is Not A Component Of Google Display Ads’ Value Proposition?
Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Display Network?
Which practice would be acceptable under Google’s editorial and technical requirements?
Which practice would violate Google’s editorial and professional requirements?
Which remarketing list segment will typically have the highest volume of viewers?
Which report is helpful when using site and category exclusions?
Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?
Which statement accurately describes the reach of Affinity Audiences’ targeting?
Which statement is true about Responsive Display Ads?
Which statement is true about the value of Google Display Ads?
Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network?
Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?
Which Targeting Option Is Best For Achieving Brand Awareness?
Which Targeting Option Is Best For Influencing Consideration?
Which tool works best to help advertisers automatically find and bid on relevant placements?
Which two are available in Google Ads? (Choose two.)
Which two statements are true about how you can use targeting options to optimize a Google Ads campaign? (Choose two.)
Which Two Statements Are True About The Use Of Targeting Options To Optimize A Google Ads Campaign? (Choose Two.)
Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?
Which type of automated bidding strategy is target cost-per-acquisition (CPA)?
Which type of automated bidding strategy is Target return on ad spend (ROAS)?
Which would contribute to a higher Quality Score for a display ad?
While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?
Why is it recommended to separate Display Network campaigns from Search Network campaigns?
Why is using the performance targets feature after utilizing the Performance Planner recommended?
Why Should An Advertiser Consider Using Responsive Display Ads?
Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
Why should your business use Performance Planner?
You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?
You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?
You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?
You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)
You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?
You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start?
You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
You might choose to use preferred layouts for dynamic display ads if your client:
You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site?
You’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use?
You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use?
Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?
Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?
Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?
Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?
Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?
Your client has a cupcake shop in a hard–to–find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?
Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?
Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?
Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of AdWords campaign would be best for that?
Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display opt-in because the Display option:
Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display option:
Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?
Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:
Your company provides home maintenance services and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.)
You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?
You’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjusts its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?
You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?
YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage with your brand during high-intent moments. What other marketing objective can YouTube and Google video solutions fulfill?
You’ve been tasked with marketing a new line of plumbing services, but you have a set budget that you cannot exceed. Why is Google Ads a viable option?
You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results?
Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?
Content: She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her? Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign? Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market? An ad may not appear correctly on mobile phones if it: An ad’s Quality Score on the Display Network will affect: | https://dmcceqa.com/how-do-responsive-display-ads-use-automation/ |
msmarco_v2.1_doc_15_759446822#10_1521978158 | Title: How do Responsive Display Ads use automation?
Headings: How do Responsive Display Ads use automation?
How do Responsive Display Ads use automation?
Correct Answer:
Google Ads Display Certification Exam Answers 2021
A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience?
A Company That Produces Sporting Equipment For Senior Citizens Would Like To Use Google Display Ads To Reach New Customers. Their Product Line Gears Toward People, With Or Without An Identified Interest In Sports, Over The Age Of 65. Which Option Can Best Help Them Reach These Users?
A custom Lightbox ad must have a format hosted in:
A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:
A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that features:
A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?
A Ready Lightbox ad can contain:
A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?
A Small Business Uses Google Display Ads To Help Deliver Relevant Advertising To People Browsing The Web. Which Statement Is True About Where Google Display Ads Connects With These Valuable Audiences?
A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display Ads connects with these valuable audiences?
Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign. What are two relevant options he might use to reach his goal? (Choose two.)
Ads are likely to be most contextually relevant to the sites on which they appear when using:
Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:
Advertising With Google Ads Starts With Creating Campaigns Based On Your Business Objectives. Which Campaign Type Would You Pick For Each Of The Following Scenarios?
Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?
Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?
Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign?
Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?
An ad may not appear correctly on mobile phones if it:
An ad’s Quality Score on the Display Network will affect:
An advertiser creates a display ad with Ad gallery. It doesn’t show properly in all the sizes the advertiser wants to use. What should the advertiser do to ensure that it shows in all sizes without limiting exposure?
An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?
An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?
An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because:
An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:
An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?
An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, he should review:
An advertiser who sells coffee beans adds the keyword “Java’” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?
An advertiser who wants to target specific categories of video content on the Display Network should:
An advertiser who’s had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad gallery compared with other tools?
An advertiser would benefit from using affinity audience targeting if they want to reach people:
Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?
As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara?
Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?
Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)
Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?
Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?
Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?
Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?
Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing?
Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective?
Colin Wants To Get The Word Out About His Newest Product. He’s Planning To Create A Google Display Campaign With Building Awareness As His Marketing Objective. Why Would Colin Choose “Build Awareness” As His Marketing Objective?
Cost–per–thousand impressions (CPM) bidding is only available for:
Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?
Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?
Display inventory on the Display Network is published by AdSense or:
Doreen is looking to drive sales on her website, and is considering creating a Google Display Remarketing campaign How might remarketing help her meet her marketing objective?
Doreen Uses Google Search To Reach Customers As They Search For Products Similar To Hers. She’d Like To Create A Display Remarketing Campaign To Reconnect With Users And Increase Sales. How Might Remarketing Help Her Meet This Marketing Objective?
Dynamic remarketing lets an advertiser:
Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?
“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:
Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)
For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the:
For an ad entering an auction on the Display Network, the AdWords system will calculate the effective cost–per–thousand impressions (eCPM) when there are:
For an advertiser focused on branding, what are the key success metrics?
Francis Tries To Explain To His Boss The Benefits Of Using Automated Bidding. Match These Aspects Of Automated Bidding With The Benefits They Serve.
Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?
Frequency capping gives advertisers the ability to specify a limit to the number of:
Frequency capping limits the number of times:
Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals?
Gavin Is Creating A Google Display Ads Campaign To Help Grow Sales For His Online Clothing Store. His Goal Is To Connect With Users Who Previously Viewed Pages On His Website Without Making A Purchase. Which Option Will Best Serve Gavin’s Marketing Goals?
Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?
Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?
Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
Google Display Ads Lets Advertisers Upload Their Own Ads To The System, Allowing Advertisers Greater Control Over The Look And Feel Of Their Messaging. What Are The Two Types Of Uploaded Ads?
Google Display Ads lets advertisers upload their own creative assets to the system. This allows advertisers greater control over the look and feel of their ads. What are the two types of uploaded ads?
Google Display Lets Advertisers Choose Between Two Main Ad Formats: Responsive Display Ads And Uploaded Image Ads. Match The Benefit Of Each Ad Type To The Appropriate Ad Format Option.
Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
Hayley’s client wants to drive sales of her new cookbook that’s about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:
How Can Google Ads Help You Advance Your Business Goals?
How can Performance Planner serve your business?
How do Responsive Display Ads use automation?
How does an extension work on a Display ad?
How does automating your bid contribute to a successful Google Ads campaign?
How does Google Display Ads drive marketing results every day for thousands of advertisers around the world?
How does Google Display Ads drive marketing results for thousands of advertisers worldwide?
How does Google Display Ads drive results every day for thousands of advertisers?
How Does Google Display Ads Grow Marketing Results For Advertisers?
How does Google Display Ads help advertisers meet their marketing objectives and drive results?
How is using non-last-click attribution conversions useful for Performance Planner forecasts?
How long should advertisers wait after creating a new Display campaign before analyzing its performance?
How many websites are part of the Google Display Network?
Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.) Select All Correct Responses
If a display ad appears “above the fold,” this means that it:
If a display ad has been disapproved, how do you submit a request for another review?
If an advertiser chooses to run ads in image formats, Google will:
If John is setting up a new video campaign, which manual bidding strategy should he use?
If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?
If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?
If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?
If you’re considering a Display Network campaign and want to estimate the reach of different targeting options, you’d use:
If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:
In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)
In–market audience targeting consists of people:
In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?
In order to use Conversion Optimizer, an advertiser must:
In order to use remarketing with Google Analytics, you need to:
In order to use target cost–per–acquisition (CPA) bidding, an advertiser must:
In your next campaign you’d like to show images of your products in your ads. What campaign type do you choose?
Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?
Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts wer successful, but he now wants to scale things to a larger degree. Jake can reach a wide audience by using Smart Display campaigns. How many websites and apps are available for Smart Display campaigns to run across?
James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)
James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?
Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?
Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign? (Choose two.) Select All Correct Responses
Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?
Julie wants to show potential customers products they previously viewed on her website. What does Julie need in place to create dynamically generated display ads within a Dynamic Remarketing campaign?
Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?
Karen owns a large online business selling antiques. She wants to create a Smart Display campaign. What are two of the three inputs she must supply in order to create a Smart Display campaign? (Choose two.)
Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?
Kevin Has A Large Collection Of Images And Videos Available For Use But Not A Lot Of Time To Design Ad Creatives For His Google Display Ads Campaign. Which Display Ad Format Could Kevin Use To Save Time?
Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control. Match the ad he’s creating to the appropriate ad format option.
Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this?
Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.) Select All Correct Responses
Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?
Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.) Select All Correct Responses
Managed placements allow advertisers to:
Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?
Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?
Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?
Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?
Mary Manages Google Search Campaigns And Would Like To Extend Her Reach With Google Display Ads. She’s Trying To Decide Whether To Create A Standard Display Campaign Or A Smart Display Campaign. Why Would Mary Choose Standard Display Campaigns Over Smart Display Campaigns?
Match Each Auto-Bidding Strategy To The Right Campaign Goal.
Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)
Match the marketers with the Display Ad format that fits them best. (Formats can be used more than once.)
Mike Is Interested In Using Automation To More Effectively Manage His Google Display Campaigns. What’s One Automation Model That Smart Display Campaigns Provide?
Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?
Millie Is Managing A Google Ads Campaign For A New Client Who’s Tracking All Important Actions Post-Click And Values Each Of Their Conversion Actions Equally. What Type Of Automated Bidding Strategy Would Be Ideal For This Client?
Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?
Of The Ad Formats Available On The Google Display Network, Which One Will Automatically Adjust Its Presentation To Best fit The Available Space On Page?
Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?
On the Display Network, enhanced cost–per–click (ECPC) automatically:
Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)
Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?
Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?
Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?
Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?
Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)
Remarketing is targeting ads to people who’ve already visited:
Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?
Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?
Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?
Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?
Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. Which type of automated bidding strategy is Siona using?
Smart Display Campaigns Use Full Automation To Optimize And Automate Nearly All Aspects Of Your Display Campaigns. All You Have To Do Is Provide A Few Inputs. What Can A User Input In A Smart Display Campaign?
Someone browsing the Internet sees an AdWords display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:
Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?
Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order for a Smart Display campaign to automate her ad creation? (Choose two.)
Targeting by topic is a good strategy if your client wants to:
The Ad gallery allows advertisers to:
The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)
The dynamic remarketing tag collects data such as:
Thelma Is Creating A Display Campaign For Her Online Toy Store. She Wants To Showcase Her Products To Parents Between The Ages Of 25 To 34. Which Option Should Thelma Select To Best Reach These Users?
Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal?
There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3)
To raise awareness of what you’re advertising without limiting who might see your ads, you should:
Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective?
Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?
Trina Is Considering Using Automated Bidding, As She’s Looking To Make Her Campaign Management Process More Efficient. What Are Three Ways That Automated Bidding Can Improve Efficiency?
Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
True or False: An advertiser can target mobile apps via AdWords.
Uploaded Ads Give Advertisers Access To More Inventory Than Responsive Display Ads.
Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
View–through conversions are available only to:
Viewable cost–per–thousand impressions (vCPM):
Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?
What are key factors to keep in mind when choosing a bidding strategy for your campaign?
What are the key benefits of using the Google Display Network? (Choose 2)
What Are The Three Main Automation Components Of Smart Display Campaigns?
What Are The Three Marketing Objectives That Can Be Met Via Targeting On Google Display Ads?
What are two benefits of automated bidding? (Choose two.) Select All Correct Responses
What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.) Select All Correct Responses
What are two reasons a marketer might use Responsive Display Ads? (Choose two.) Select All Correct Responses
What are two ways Google Ads can fuel your business goals? (Choose two.) Select All Correct Responses
What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)
What can automated bidding help an advertiser improve?
What can the Performance Planner assist you with?
What can the Performance Planner recommend?
What can you do by creating a separate campaign that’s targeted only to the Display Network?
What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?
What does Performance Planner automatically do?
What does remarketing allow you to do? (Choose 2)
What functionality applies to HTML5 ads?
What is a best practice for building ads using the Ad gallery?
What is a key benefit of Smart Display campaigns?
What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
What is one way that Performance Planner helps businesses increase sales?
What is the reach of the Google Display Network?
What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?
What targeting options are available on the Display Network? (Choose 2)
What Two Main Ad Formats Can Be Used In A Google Display Ads Campaign?
What Two Types Of Remarketing Can Be Used On Google Display Ads?
What’s a best practice for building ads with Ad gallery?
What’s a best practice for creating an effective ad with Ad gallery?
What’s a characteristic of Responsive Display Ads?
What’s a key benefit of Responsive Display Ads?
What’s an advantage of Responsive Display Ads?
What’s an advantage of the reach of Responsive Display Ads?
What’s an advantage of using Responsive Display Ads?
What’s needed to create a “Display Network” campaign to start promoting an app in other apps and on mobile websites?
What’s one benefit of using responsive display ads?
What’s one reason to use a responsive display ad for your campaign?
What’s provided by Responsive Display Ads?
What’s something you can do in Ad gallery to enhance a dynamic display ad?
When a Responsive Display Ad is automatically assembled, what’s adjusted to fit the ad slot?
When an advertiser using viewable cost–per–thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:
When competing for the same ad unit, if the Ad Rank of a cost–per–thousand impressions (CPM), placement–targeted ad is higher than the combined Ad Rank of all competing keyword–targeted ads, then the:
When creating a display ad, Ad gallery lets you:
When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?
When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:
When planning a campaign, the first thing an advertiser thinks about should be:
When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?
When should you use AMPHTML ads? (Choose two.)
When should you use automated bidding?
When should you use responsive display ads?
When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:
When visibility is the campaign goal, which bidding strategy should an advertiser choose?
Where can you place a client’s image and video ads?
Which ad format is easiest to create and edit, and has the widest reach on the Display Network?
Which ad format is recommended for building awareness?
Which ad format is recommended for driving action?
Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?
Which allows advertisers to see which sites referred visitors with the most time spent on site?
Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?
Which best practice is advisable when optimizing ad groups within a placement–targeted display campaign?
Which bidding option is best suited for an advertiser focused on branding goals?
Which bidding option is best suited for an advertiser focused on direct response marketing goals?
Which bidding strategy should use you if you want to increase revenue from your ad spend?
Which bidding type is only available for ads on the Display Network?
Which builds keyword lists that can be used to show your ads on relevant webpages across the Display Network?
Which Display Ad format adjusts to available ad space?
Which Display Ad format automatically creates ads from uploaded headlines, logos, images, and videos?
Which Display Ad format runs in both native and non-native inventory?
Which Display Ad format should you use if you’re concerned about malware and want a secure ad experience across platforms?
Which factors should an advertiser consider when deciding on a bidding strategy?
Which feature applies to the Display Network but not the Search Network?
Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?
Which functionality applies to HTML5 ads?
Which group would you be able to reach with a Google Display campaign using demographic targeting?
Which is a benefit of using a Lightbox ad?
Which is a benefit of using display advertising with Google to build brand awareness?
Which is a method for evaluating performance of engagement ads created with the Ad gallery?
Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website?
Which manual bidding strategy can you use to increase your reach?
Which Of The Following Are The Benefits Of Using Responsive Display Ads?
Which Of The Following Is A Core Benefit Of Google Ads Automated Bidding?
Which Of The Following Is Not A Component Of Google Display Ads’ Value Proposition?
Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Display Network?
Which practice would be acceptable under Google’s editorial and technical requirements?
Which practice would violate Google’s editorial and professional requirements?
Which remarketing list segment will typically have the highest volume of viewers?
Which report is helpful when using site and category exclusions?
Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?
Which statement accurately describes the reach of Affinity Audiences’ targeting?
Which statement is true about Responsive Display Ads?
Which statement is true about the value of Google Display Ads?
Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network?
Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?
Which Targeting Option Is Best For Achieving Brand Awareness?
Which Targeting Option Is Best For Influencing Consideration?
Which tool works best to help advertisers automatically find and bid on relevant placements?
Which two are available in Google Ads? (Choose two.)
Which two statements are true about how you can use targeting options to optimize a Google Ads campaign? (Choose two.)
Which Two Statements Are True About The Use Of Targeting Options To Optimize A Google Ads Campaign? (Choose Two.)
Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?
Which type of automated bidding strategy is target cost-per-acquisition (CPA)?
Which type of automated bidding strategy is Target return on ad spend (ROAS)?
Which would contribute to a higher Quality Score for a display ad?
While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?
Why is it recommended to separate Display Network campaigns from Search Network campaigns?
Why is using the performance targets feature after utilizing the Performance Planner recommended?
Why Should An Advertiser Consider Using Responsive Display Ads?
Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
Why should your business use Performance Planner?
You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?
You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?
You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?
You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)
You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?
You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start?
You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
You might choose to use preferred layouts for dynamic display ads if your client:
You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site?
You’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use?
You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use?
Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?
Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?
Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?
Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?
Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?
Your client has a cupcake shop in a hard–to–find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?
Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?
Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?
Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of AdWords campaign would be best for that?
Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display opt-in because the Display option:
Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display option:
Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?
Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:
Your company provides home maintenance services and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.)
You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?
You’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjusts its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?
You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?
YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage with your brand during high-intent moments. What other marketing objective can YouTube and Google video solutions fulfill?
You’ve been tasked with marketing a new line of plumbing services, but you have a set budget that you cannot exceed. Why is Google Ads a viable option?
You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results?
Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?
Content: She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market? An ad may not appear correctly on mobile phones if it: An ad’s Quality Score on the Display Network will affect: An advertiser creates a display ad with Ad gallery. It doesn’t show properly in all the sizes the advertiser wants to use. What should the advertiser do to ensure that it shows in all sizes without limiting exposure? An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget? | https://dmcceqa.com/how-do-responsive-display-ads-use-automation/ |
msmarco_v2.1_doc_15_759446822#11_1522026927 | Title: How do Responsive Display Ads use automation?
Headings: How do Responsive Display Ads use automation?
How do Responsive Display Ads use automation?
Correct Answer:
Google Ads Display Certification Exam Answers 2021
A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience?
A Company That Produces Sporting Equipment For Senior Citizens Would Like To Use Google Display Ads To Reach New Customers. Their Product Line Gears Toward People, With Or Without An Identified Interest In Sports, Over The Age Of 65. Which Option Can Best Help Them Reach These Users?
A custom Lightbox ad must have a format hosted in:
A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:
A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that features:
A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?
A Ready Lightbox ad can contain:
A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?
A Small Business Uses Google Display Ads To Help Deliver Relevant Advertising To People Browsing The Web. Which Statement Is True About Where Google Display Ads Connects With These Valuable Audiences?
A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display Ads connects with these valuable audiences?
Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign. What are two relevant options he might use to reach his goal? (Choose two.)
Ads are likely to be most contextually relevant to the sites on which they appear when using:
Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:
Advertising With Google Ads Starts With Creating Campaigns Based On Your Business Objectives. Which Campaign Type Would You Pick For Each Of The Following Scenarios?
Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?
Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?
Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign?
Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?
An ad may not appear correctly on mobile phones if it:
An ad’s Quality Score on the Display Network will affect:
An advertiser creates a display ad with Ad gallery. It doesn’t show properly in all the sizes the advertiser wants to use. What should the advertiser do to ensure that it shows in all sizes without limiting exposure?
An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?
An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?
An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because:
An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:
An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?
An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, he should review:
An advertiser who sells coffee beans adds the keyword “Java’” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?
An advertiser who wants to target specific categories of video content on the Display Network should:
An advertiser who’s had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad gallery compared with other tools?
An advertiser would benefit from using affinity audience targeting if they want to reach people:
Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?
As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara?
Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?
Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)
Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?
Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?
Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?
Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?
Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing?
Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective?
Colin Wants To Get The Word Out About His Newest Product. He’s Planning To Create A Google Display Campaign With Building Awareness As His Marketing Objective. Why Would Colin Choose “Build Awareness” As His Marketing Objective?
Cost–per–thousand impressions (CPM) bidding is only available for:
Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?
Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?
Display inventory on the Display Network is published by AdSense or:
Doreen is looking to drive sales on her website, and is considering creating a Google Display Remarketing campaign How might remarketing help her meet her marketing objective?
Doreen Uses Google Search To Reach Customers As They Search For Products Similar To Hers. She’d Like To Create A Display Remarketing Campaign To Reconnect With Users And Increase Sales. How Might Remarketing Help Her Meet This Marketing Objective?
Dynamic remarketing lets an advertiser:
Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?
“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:
Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)
For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the:
For an ad entering an auction on the Display Network, the AdWords system will calculate the effective cost–per–thousand impressions (eCPM) when there are:
For an advertiser focused on branding, what are the key success metrics?
Francis Tries To Explain To His Boss The Benefits Of Using Automated Bidding. Match These Aspects Of Automated Bidding With The Benefits They Serve.
Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?
Frequency capping gives advertisers the ability to specify a limit to the number of:
Frequency capping limits the number of times:
Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals?
Gavin Is Creating A Google Display Ads Campaign To Help Grow Sales For His Online Clothing Store. His Goal Is To Connect With Users Who Previously Viewed Pages On His Website Without Making A Purchase. Which Option Will Best Serve Gavin’s Marketing Goals?
Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?
Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?
Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
Google Display Ads Lets Advertisers Upload Their Own Ads To The System, Allowing Advertisers Greater Control Over The Look And Feel Of Their Messaging. What Are The Two Types Of Uploaded Ads?
Google Display Ads lets advertisers upload their own creative assets to the system. This allows advertisers greater control over the look and feel of their ads. What are the two types of uploaded ads?
Google Display Lets Advertisers Choose Between Two Main Ad Formats: Responsive Display Ads And Uploaded Image Ads. Match The Benefit Of Each Ad Type To The Appropriate Ad Format Option.
Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
Hayley’s client wants to drive sales of her new cookbook that’s about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:
How Can Google Ads Help You Advance Your Business Goals?
How can Performance Planner serve your business?
How do Responsive Display Ads use automation?
How does an extension work on a Display ad?
How does automating your bid contribute to a successful Google Ads campaign?
How does Google Display Ads drive marketing results every day for thousands of advertisers around the world?
How does Google Display Ads drive marketing results for thousands of advertisers worldwide?
How does Google Display Ads drive results every day for thousands of advertisers?
How Does Google Display Ads Grow Marketing Results For Advertisers?
How does Google Display Ads help advertisers meet their marketing objectives and drive results?
How is using non-last-click attribution conversions useful for Performance Planner forecasts?
How long should advertisers wait after creating a new Display campaign before analyzing its performance?
How many websites are part of the Google Display Network?
Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.) Select All Correct Responses
If a display ad appears “above the fold,” this means that it:
If a display ad has been disapproved, how do you submit a request for another review?
If an advertiser chooses to run ads in image formats, Google will:
If John is setting up a new video campaign, which manual bidding strategy should he use?
If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?
If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?
If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?
If you’re considering a Display Network campaign and want to estimate the reach of different targeting options, you’d use:
If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:
In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)
In–market audience targeting consists of people:
In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?
In order to use Conversion Optimizer, an advertiser must:
In order to use remarketing with Google Analytics, you need to:
In order to use target cost–per–acquisition (CPA) bidding, an advertiser must:
In your next campaign you’d like to show images of your products in your ads. What campaign type do you choose?
Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?
Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts wer successful, but he now wants to scale things to a larger degree. Jake can reach a wide audience by using Smart Display campaigns. How many websites and apps are available for Smart Display campaigns to run across?
James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)
James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?
Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?
Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign? (Choose two.) Select All Correct Responses
Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?
Julie wants to show potential customers products they previously viewed on her website. What does Julie need in place to create dynamically generated display ads within a Dynamic Remarketing campaign?
Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?
Karen owns a large online business selling antiques. She wants to create a Smart Display campaign. What are two of the three inputs she must supply in order to create a Smart Display campaign? (Choose two.)
Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?
Kevin Has A Large Collection Of Images And Videos Available For Use But Not A Lot Of Time To Design Ad Creatives For His Google Display Ads Campaign. Which Display Ad Format Could Kevin Use To Save Time?
Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control. Match the ad he’s creating to the appropriate ad format option.
Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this?
Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.) Select All Correct Responses
Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?
Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.) Select All Correct Responses
Managed placements allow advertisers to:
Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?
Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?
Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?
Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?
Mary Manages Google Search Campaigns And Would Like To Extend Her Reach With Google Display Ads. She’s Trying To Decide Whether To Create A Standard Display Campaign Or A Smart Display Campaign. Why Would Mary Choose Standard Display Campaigns Over Smart Display Campaigns?
Match Each Auto-Bidding Strategy To The Right Campaign Goal.
Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)
Match the marketers with the Display Ad format that fits them best. (Formats can be used more than once.)
Mike Is Interested In Using Automation To More Effectively Manage His Google Display Campaigns. What’s One Automation Model That Smart Display Campaigns Provide?
Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?
Millie Is Managing A Google Ads Campaign For A New Client Who’s Tracking All Important Actions Post-Click And Values Each Of Their Conversion Actions Equally. What Type Of Automated Bidding Strategy Would Be Ideal For This Client?
Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?
Of The Ad Formats Available On The Google Display Network, Which One Will Automatically Adjust Its Presentation To Best fit The Available Space On Page?
Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?
On the Display Network, enhanced cost–per–click (ECPC) automatically:
Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)
Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?
Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?
Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?
Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?
Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)
Remarketing is targeting ads to people who’ve already visited:
Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?
Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?
Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?
Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?
Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. Which type of automated bidding strategy is Siona using?
Smart Display Campaigns Use Full Automation To Optimize And Automate Nearly All Aspects Of Your Display Campaigns. All You Have To Do Is Provide A Few Inputs. What Can A User Input In A Smart Display Campaign?
Someone browsing the Internet sees an AdWords display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:
Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?
Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order for a Smart Display campaign to automate her ad creation? (Choose two.)
Targeting by topic is a good strategy if your client wants to:
The Ad gallery allows advertisers to:
The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)
The dynamic remarketing tag collects data such as:
Thelma Is Creating A Display Campaign For Her Online Toy Store. She Wants To Showcase Her Products To Parents Between The Ages Of 25 To 34. Which Option Should Thelma Select To Best Reach These Users?
Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal?
There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3)
To raise awareness of what you’re advertising without limiting who might see your ads, you should:
Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective?
Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?
Trina Is Considering Using Automated Bidding, As She’s Looking To Make Her Campaign Management Process More Efficient. What Are Three Ways That Automated Bidding Can Improve Efficiency?
Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
True or False: An advertiser can target mobile apps via AdWords.
Uploaded Ads Give Advertisers Access To More Inventory Than Responsive Display Ads.
Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
View–through conversions are available only to:
Viewable cost–per–thousand impressions (vCPM):
Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?
What are key factors to keep in mind when choosing a bidding strategy for your campaign?
What are the key benefits of using the Google Display Network? (Choose 2)
What Are The Three Main Automation Components Of Smart Display Campaigns?
What Are The Three Marketing Objectives That Can Be Met Via Targeting On Google Display Ads?
What are two benefits of automated bidding? (Choose two.) Select All Correct Responses
What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.) Select All Correct Responses
What are two reasons a marketer might use Responsive Display Ads? (Choose two.) Select All Correct Responses
What are two ways Google Ads can fuel your business goals? (Choose two.) Select All Correct Responses
What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)
What can automated bidding help an advertiser improve?
What can the Performance Planner assist you with?
What can the Performance Planner recommend?
What can you do by creating a separate campaign that’s targeted only to the Display Network?
What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?
What does Performance Planner automatically do?
What does remarketing allow you to do? (Choose 2)
What functionality applies to HTML5 ads?
What is a best practice for building ads using the Ad gallery?
What is a key benefit of Smart Display campaigns?
What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
What is one way that Performance Planner helps businesses increase sales?
What is the reach of the Google Display Network?
What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?
What targeting options are available on the Display Network? (Choose 2)
What Two Main Ad Formats Can Be Used In A Google Display Ads Campaign?
What Two Types Of Remarketing Can Be Used On Google Display Ads?
What’s a best practice for building ads with Ad gallery?
What’s a best practice for creating an effective ad with Ad gallery?
What’s a characteristic of Responsive Display Ads?
What’s a key benefit of Responsive Display Ads?
What’s an advantage of Responsive Display Ads?
What’s an advantage of the reach of Responsive Display Ads?
What’s an advantage of using Responsive Display Ads?
What’s needed to create a “Display Network” campaign to start promoting an app in other apps and on mobile websites?
What’s one benefit of using responsive display ads?
What’s one reason to use a responsive display ad for your campaign?
What’s provided by Responsive Display Ads?
What’s something you can do in Ad gallery to enhance a dynamic display ad?
When a Responsive Display Ad is automatically assembled, what’s adjusted to fit the ad slot?
When an advertiser using viewable cost–per–thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:
When competing for the same ad unit, if the Ad Rank of a cost–per–thousand impressions (CPM), placement–targeted ad is higher than the combined Ad Rank of all competing keyword–targeted ads, then the:
When creating a display ad, Ad gallery lets you:
When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?
When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:
When planning a campaign, the first thing an advertiser thinks about should be:
When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?
When should you use AMPHTML ads? (Choose two.)
When should you use automated bidding?
When should you use responsive display ads?
When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:
When visibility is the campaign goal, which bidding strategy should an advertiser choose?
Where can you place a client’s image and video ads?
Which ad format is easiest to create and edit, and has the widest reach on the Display Network?
Which ad format is recommended for building awareness?
Which ad format is recommended for driving action?
Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?
Which allows advertisers to see which sites referred visitors with the most time spent on site?
Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?
Which best practice is advisable when optimizing ad groups within a placement–targeted display campaign?
Which bidding option is best suited for an advertiser focused on branding goals?
Which bidding option is best suited for an advertiser focused on direct response marketing goals?
Which bidding strategy should use you if you want to increase revenue from your ad spend?
Which bidding type is only available for ads on the Display Network?
Which builds keyword lists that can be used to show your ads on relevant webpages across the Display Network?
Which Display Ad format adjusts to available ad space?
Which Display Ad format automatically creates ads from uploaded headlines, logos, images, and videos?
Which Display Ad format runs in both native and non-native inventory?
Which Display Ad format should you use if you’re concerned about malware and want a secure ad experience across platforms?
Which factors should an advertiser consider when deciding on a bidding strategy?
Which feature applies to the Display Network but not the Search Network?
Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?
Which functionality applies to HTML5 ads?
Which group would you be able to reach with a Google Display campaign using demographic targeting?
Which is a benefit of using a Lightbox ad?
Which is a benefit of using display advertising with Google to build brand awareness?
Which is a method for evaluating performance of engagement ads created with the Ad gallery?
Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website?
Which manual bidding strategy can you use to increase your reach?
Which Of The Following Are The Benefits Of Using Responsive Display Ads?
Which Of The Following Is A Core Benefit Of Google Ads Automated Bidding?
Which Of The Following Is Not A Component Of Google Display Ads’ Value Proposition?
Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Display Network?
Which practice would be acceptable under Google’s editorial and technical requirements?
Which practice would violate Google’s editorial and professional requirements?
Which remarketing list segment will typically have the highest volume of viewers?
Which report is helpful when using site and category exclusions?
Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?
Which statement accurately describes the reach of Affinity Audiences’ targeting?
Which statement is true about Responsive Display Ads?
Which statement is true about the value of Google Display Ads?
Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network?
Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?
Which Targeting Option Is Best For Achieving Brand Awareness?
Which Targeting Option Is Best For Influencing Consideration?
Which tool works best to help advertisers automatically find and bid on relevant placements?
Which two are available in Google Ads? (Choose two.)
Which two statements are true about how you can use targeting options to optimize a Google Ads campaign? (Choose two.)
Which Two Statements Are True About The Use Of Targeting Options To Optimize A Google Ads Campaign? (Choose Two.)
Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?
Which type of automated bidding strategy is target cost-per-acquisition (CPA)?
Which type of automated bidding strategy is Target return on ad spend (ROAS)?
Which would contribute to a higher Quality Score for a display ad?
While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?
Why is it recommended to separate Display Network campaigns from Search Network campaigns?
Why is using the performance targets feature after utilizing the Performance Planner recommended?
Why Should An Advertiser Consider Using Responsive Display Ads?
Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
Why should your business use Performance Planner?
You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?
You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?
You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?
You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)
You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?
You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start?
You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
You might choose to use preferred layouts for dynamic display ads if your client:
You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site?
You’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use?
You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use?
Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?
Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?
Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?
Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?
Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?
Your client has a cupcake shop in a hard–to–find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?
Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?
Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?
Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of AdWords campaign would be best for that?
Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display opt-in because the Display option:
Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display option:
Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?
Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:
Your company provides home maintenance services and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.)
You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?
You’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjusts its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?
You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?
YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage with your brand during high-intent moments. What other marketing objective can YouTube and Google video solutions fulfill?
You’ve been tasked with marketing a new line of plumbing services, but you have a set budget that you cannot exceed. Why is Google Ads a viable option?
You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results?
Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?
Content: An advertiser creates a display ad with Ad gallery. It doesn’t show properly in all the sizes the advertiser wants to use. What should the advertiser do to ensure that it shows in all sizes without limiting exposure? An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget? An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do? An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because: An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. | https://dmcceqa.com/how-do-responsive-display-ads-use-automation/ |
msmarco_v2.1_doc_15_759446822#12_1522075830 | Title: How do Responsive Display Ads use automation?
Headings: How do Responsive Display Ads use automation?
How do Responsive Display Ads use automation?
Correct Answer:
Google Ads Display Certification Exam Answers 2021
A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience?
A Company That Produces Sporting Equipment For Senior Citizens Would Like To Use Google Display Ads To Reach New Customers. Their Product Line Gears Toward People, With Or Without An Identified Interest In Sports, Over The Age Of 65. Which Option Can Best Help Them Reach These Users?
A custom Lightbox ad must have a format hosted in:
A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:
A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that features:
A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?
A Ready Lightbox ad can contain:
A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?
A Small Business Uses Google Display Ads To Help Deliver Relevant Advertising To People Browsing The Web. Which Statement Is True About Where Google Display Ads Connects With These Valuable Audiences?
A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display Ads connects with these valuable audiences?
Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign. What are two relevant options he might use to reach his goal? (Choose two.)
Ads are likely to be most contextually relevant to the sites on which they appear when using:
Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:
Advertising With Google Ads Starts With Creating Campaigns Based On Your Business Objectives. Which Campaign Type Would You Pick For Each Of The Following Scenarios?
Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?
Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?
Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign?
Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?
An ad may not appear correctly on mobile phones if it:
An ad’s Quality Score on the Display Network will affect:
An advertiser creates a display ad with Ad gallery. It doesn’t show properly in all the sizes the advertiser wants to use. What should the advertiser do to ensure that it shows in all sizes without limiting exposure?
An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?
An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?
An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because:
An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:
An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?
An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, he should review:
An advertiser who sells coffee beans adds the keyword “Java’” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?
An advertiser who wants to target specific categories of video content on the Display Network should:
An advertiser who’s had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad gallery compared with other tools?
An advertiser would benefit from using affinity audience targeting if they want to reach people:
Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?
As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara?
Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?
Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)
Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?
Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?
Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?
Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?
Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing?
Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective?
Colin Wants To Get The Word Out About His Newest Product. He’s Planning To Create A Google Display Campaign With Building Awareness As His Marketing Objective. Why Would Colin Choose “Build Awareness” As His Marketing Objective?
Cost–per–thousand impressions (CPM) bidding is only available for:
Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?
Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?
Display inventory on the Display Network is published by AdSense or:
Doreen is looking to drive sales on her website, and is considering creating a Google Display Remarketing campaign How might remarketing help her meet her marketing objective?
Doreen Uses Google Search To Reach Customers As They Search For Products Similar To Hers. She’d Like To Create A Display Remarketing Campaign To Reconnect With Users And Increase Sales. How Might Remarketing Help Her Meet This Marketing Objective?
Dynamic remarketing lets an advertiser:
Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?
“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:
Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)
For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the:
For an ad entering an auction on the Display Network, the AdWords system will calculate the effective cost–per–thousand impressions (eCPM) when there are:
For an advertiser focused on branding, what are the key success metrics?
Francis Tries To Explain To His Boss The Benefits Of Using Automated Bidding. Match These Aspects Of Automated Bidding With The Benefits They Serve.
Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?
Frequency capping gives advertisers the ability to specify a limit to the number of:
Frequency capping limits the number of times:
Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals?
Gavin Is Creating A Google Display Ads Campaign To Help Grow Sales For His Online Clothing Store. His Goal Is To Connect With Users Who Previously Viewed Pages On His Website Without Making A Purchase. Which Option Will Best Serve Gavin’s Marketing Goals?
Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?
Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?
Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
Google Display Ads Lets Advertisers Upload Their Own Ads To The System, Allowing Advertisers Greater Control Over The Look And Feel Of Their Messaging. What Are The Two Types Of Uploaded Ads?
Google Display Ads lets advertisers upload their own creative assets to the system. This allows advertisers greater control over the look and feel of their ads. What are the two types of uploaded ads?
Google Display Lets Advertisers Choose Between Two Main Ad Formats: Responsive Display Ads And Uploaded Image Ads. Match The Benefit Of Each Ad Type To The Appropriate Ad Format Option.
Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
Hayley’s client wants to drive sales of her new cookbook that’s about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:
How Can Google Ads Help You Advance Your Business Goals?
How can Performance Planner serve your business?
How do Responsive Display Ads use automation?
How does an extension work on a Display ad?
How does automating your bid contribute to a successful Google Ads campaign?
How does Google Display Ads drive marketing results every day for thousands of advertisers around the world?
How does Google Display Ads drive marketing results for thousands of advertisers worldwide?
How does Google Display Ads drive results every day for thousands of advertisers?
How Does Google Display Ads Grow Marketing Results For Advertisers?
How does Google Display Ads help advertisers meet their marketing objectives and drive results?
How is using non-last-click attribution conversions useful for Performance Planner forecasts?
How long should advertisers wait after creating a new Display campaign before analyzing its performance?
How many websites are part of the Google Display Network?
Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.) Select All Correct Responses
If a display ad appears “above the fold,” this means that it:
If a display ad has been disapproved, how do you submit a request for another review?
If an advertiser chooses to run ads in image formats, Google will:
If John is setting up a new video campaign, which manual bidding strategy should he use?
If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?
If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?
If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?
If you’re considering a Display Network campaign and want to estimate the reach of different targeting options, you’d use:
If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:
In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)
In–market audience targeting consists of people:
In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?
In order to use Conversion Optimizer, an advertiser must:
In order to use remarketing with Google Analytics, you need to:
In order to use target cost–per–acquisition (CPA) bidding, an advertiser must:
In your next campaign you’d like to show images of your products in your ads. What campaign type do you choose?
Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?
Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts wer successful, but he now wants to scale things to a larger degree. Jake can reach a wide audience by using Smart Display campaigns. How many websites and apps are available for Smart Display campaigns to run across?
James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)
James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?
Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?
Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign? (Choose two.) Select All Correct Responses
Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?
Julie wants to show potential customers products they previously viewed on her website. What does Julie need in place to create dynamically generated display ads within a Dynamic Remarketing campaign?
Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?
Karen owns a large online business selling antiques. She wants to create a Smart Display campaign. What are two of the three inputs she must supply in order to create a Smart Display campaign? (Choose two.)
Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?
Kevin Has A Large Collection Of Images And Videos Available For Use But Not A Lot Of Time To Design Ad Creatives For His Google Display Ads Campaign. Which Display Ad Format Could Kevin Use To Save Time?
Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control. Match the ad he’s creating to the appropriate ad format option.
Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this?
Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.) Select All Correct Responses
Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?
Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.) Select All Correct Responses
Managed placements allow advertisers to:
Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?
Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?
Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?
Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?
Mary Manages Google Search Campaigns And Would Like To Extend Her Reach With Google Display Ads. She’s Trying To Decide Whether To Create A Standard Display Campaign Or A Smart Display Campaign. Why Would Mary Choose Standard Display Campaigns Over Smart Display Campaigns?
Match Each Auto-Bidding Strategy To The Right Campaign Goal.
Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)
Match the marketers with the Display Ad format that fits them best. (Formats can be used more than once.)
Mike Is Interested In Using Automation To More Effectively Manage His Google Display Campaigns. What’s One Automation Model That Smart Display Campaigns Provide?
Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?
Millie Is Managing A Google Ads Campaign For A New Client Who’s Tracking All Important Actions Post-Click And Values Each Of Their Conversion Actions Equally. What Type Of Automated Bidding Strategy Would Be Ideal For This Client?
Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?
Of The Ad Formats Available On The Google Display Network, Which One Will Automatically Adjust Its Presentation To Best fit The Available Space On Page?
Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?
On the Display Network, enhanced cost–per–click (ECPC) automatically:
Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)
Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?
Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?
Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?
Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?
Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)
Remarketing is targeting ads to people who’ve already visited:
Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?
Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?
Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?
Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?
Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. Which type of automated bidding strategy is Siona using?
Smart Display Campaigns Use Full Automation To Optimize And Automate Nearly All Aspects Of Your Display Campaigns. All You Have To Do Is Provide A Few Inputs. What Can A User Input In A Smart Display Campaign?
Someone browsing the Internet sees an AdWords display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:
Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?
Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order for a Smart Display campaign to automate her ad creation? (Choose two.)
Targeting by topic is a good strategy if your client wants to:
The Ad gallery allows advertisers to:
The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)
The dynamic remarketing tag collects data such as:
Thelma Is Creating A Display Campaign For Her Online Toy Store. She Wants To Showcase Her Products To Parents Between The Ages Of 25 To 34. Which Option Should Thelma Select To Best Reach These Users?
Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal?
There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3)
To raise awareness of what you’re advertising without limiting who might see your ads, you should:
Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective?
Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?
Trina Is Considering Using Automated Bidding, As She’s Looking To Make Her Campaign Management Process More Efficient. What Are Three Ways That Automated Bidding Can Improve Efficiency?
Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
True or False: An advertiser can target mobile apps via AdWords.
Uploaded Ads Give Advertisers Access To More Inventory Than Responsive Display Ads.
Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
View–through conversions are available only to:
Viewable cost–per–thousand impressions (vCPM):
Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?
What are key factors to keep in mind when choosing a bidding strategy for your campaign?
What are the key benefits of using the Google Display Network? (Choose 2)
What Are The Three Main Automation Components Of Smart Display Campaigns?
What Are The Three Marketing Objectives That Can Be Met Via Targeting On Google Display Ads?
What are two benefits of automated bidding? (Choose two.) Select All Correct Responses
What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.) Select All Correct Responses
What are two reasons a marketer might use Responsive Display Ads? (Choose two.) Select All Correct Responses
What are two ways Google Ads can fuel your business goals? (Choose two.) Select All Correct Responses
What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)
What can automated bidding help an advertiser improve?
What can the Performance Planner assist you with?
What can the Performance Planner recommend?
What can you do by creating a separate campaign that’s targeted only to the Display Network?
What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?
What does Performance Planner automatically do?
What does remarketing allow you to do? (Choose 2)
What functionality applies to HTML5 ads?
What is a best practice for building ads using the Ad gallery?
What is a key benefit of Smart Display campaigns?
What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
What is one way that Performance Planner helps businesses increase sales?
What is the reach of the Google Display Network?
What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?
What targeting options are available on the Display Network? (Choose 2)
What Two Main Ad Formats Can Be Used In A Google Display Ads Campaign?
What Two Types Of Remarketing Can Be Used On Google Display Ads?
What’s a best practice for building ads with Ad gallery?
What’s a best practice for creating an effective ad with Ad gallery?
What’s a characteristic of Responsive Display Ads?
What’s a key benefit of Responsive Display Ads?
What’s an advantage of Responsive Display Ads?
What’s an advantage of the reach of Responsive Display Ads?
What’s an advantage of using Responsive Display Ads?
What’s needed to create a “Display Network” campaign to start promoting an app in other apps and on mobile websites?
What’s one benefit of using responsive display ads?
What’s one reason to use a responsive display ad for your campaign?
What’s provided by Responsive Display Ads?
What’s something you can do in Ad gallery to enhance a dynamic display ad?
When a Responsive Display Ad is automatically assembled, what’s adjusted to fit the ad slot?
When an advertiser using viewable cost–per–thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:
When competing for the same ad unit, if the Ad Rank of a cost–per–thousand impressions (CPM), placement–targeted ad is higher than the combined Ad Rank of all competing keyword–targeted ads, then the:
When creating a display ad, Ad gallery lets you:
When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?
When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:
When planning a campaign, the first thing an advertiser thinks about should be:
When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?
When should you use AMPHTML ads? (Choose two.)
When should you use automated bidding?
When should you use responsive display ads?
When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:
When visibility is the campaign goal, which bidding strategy should an advertiser choose?
Where can you place a client’s image and video ads?
Which ad format is easiest to create and edit, and has the widest reach on the Display Network?
Which ad format is recommended for building awareness?
Which ad format is recommended for driving action?
Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?
Which allows advertisers to see which sites referred visitors with the most time spent on site?
Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?
Which best practice is advisable when optimizing ad groups within a placement–targeted display campaign?
Which bidding option is best suited for an advertiser focused on branding goals?
Which bidding option is best suited for an advertiser focused on direct response marketing goals?
Which bidding strategy should use you if you want to increase revenue from your ad spend?
Which bidding type is only available for ads on the Display Network?
Which builds keyword lists that can be used to show your ads on relevant webpages across the Display Network?
Which Display Ad format adjusts to available ad space?
Which Display Ad format automatically creates ads from uploaded headlines, logos, images, and videos?
Which Display Ad format runs in both native and non-native inventory?
Which Display Ad format should you use if you’re concerned about malware and want a secure ad experience across platforms?
Which factors should an advertiser consider when deciding on a bidding strategy?
Which feature applies to the Display Network but not the Search Network?
Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?
Which functionality applies to HTML5 ads?
Which group would you be able to reach with a Google Display campaign using demographic targeting?
Which is a benefit of using a Lightbox ad?
Which is a benefit of using display advertising with Google to build brand awareness?
Which is a method for evaluating performance of engagement ads created with the Ad gallery?
Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website?
Which manual bidding strategy can you use to increase your reach?
Which Of The Following Are The Benefits Of Using Responsive Display Ads?
Which Of The Following Is A Core Benefit Of Google Ads Automated Bidding?
Which Of The Following Is Not A Component Of Google Display Ads’ Value Proposition?
Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Display Network?
Which practice would be acceptable under Google’s editorial and technical requirements?
Which practice would violate Google’s editorial and professional requirements?
Which remarketing list segment will typically have the highest volume of viewers?
Which report is helpful when using site and category exclusions?
Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?
Which statement accurately describes the reach of Affinity Audiences’ targeting?
Which statement is true about Responsive Display Ads?
Which statement is true about the value of Google Display Ads?
Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network?
Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?
Which Targeting Option Is Best For Achieving Brand Awareness?
Which Targeting Option Is Best For Influencing Consideration?
Which tool works best to help advertisers automatically find and bid on relevant placements?
Which two are available in Google Ads? (Choose two.)
Which two statements are true about how you can use targeting options to optimize a Google Ads campaign? (Choose two.)
Which Two Statements Are True About The Use Of Targeting Options To Optimize A Google Ads Campaign? (Choose Two.)
Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?
Which type of automated bidding strategy is target cost-per-acquisition (CPA)?
Which type of automated bidding strategy is Target return on ad spend (ROAS)?
Which would contribute to a higher Quality Score for a display ad?
While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?
Why is it recommended to separate Display Network campaigns from Search Network campaigns?
Why is using the performance targets feature after utilizing the Performance Planner recommended?
Why Should An Advertiser Consider Using Responsive Display Ads?
Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
Why should your business use Performance Planner?
You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?
You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?
You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?
You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)
You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?
You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start?
You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
You might choose to use preferred layouts for dynamic display ads if your client:
You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site?
You’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use?
You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use?
Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?
Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?
Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?
Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?
Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?
Your client has a cupcake shop in a hard–to–find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?
Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?
Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?
Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of AdWords campaign would be best for that?
Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display opt-in because the Display option:
Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display option:
Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?
Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:
Your company provides home maintenance services and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.)
You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?
You’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjusts its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?
You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?
YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage with your brand during high-intent moments. What other marketing objective can YouTube and Google video solutions fulfill?
You’ve been tasked with marketing a new line of plumbing services, but you have a set budget that you cannot exceed. Why is Google Ads a viable option?
You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results?
Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?
Content: An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do? An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because: An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will: An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign? An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. | https://dmcceqa.com/how-do-responsive-display-ads-use-automation/ |
msmarco_v2.1_doc_15_759446822#13_1522124713 | Title: How do Responsive Display Ads use automation?
Headings: How do Responsive Display Ads use automation?
How do Responsive Display Ads use automation?
Correct Answer:
Google Ads Display Certification Exam Answers 2021
A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience?
A Company That Produces Sporting Equipment For Senior Citizens Would Like To Use Google Display Ads To Reach New Customers. Their Product Line Gears Toward People, With Or Without An Identified Interest In Sports, Over The Age Of 65. Which Option Can Best Help Them Reach These Users?
A custom Lightbox ad must have a format hosted in:
A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:
A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that features:
A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?
A Ready Lightbox ad can contain:
A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?
A Small Business Uses Google Display Ads To Help Deliver Relevant Advertising To People Browsing The Web. Which Statement Is True About Where Google Display Ads Connects With These Valuable Audiences?
A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display Ads connects with these valuable audiences?
Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign. What are two relevant options he might use to reach his goal? (Choose two.)
Ads are likely to be most contextually relevant to the sites on which they appear when using:
Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:
Advertising With Google Ads Starts With Creating Campaigns Based On Your Business Objectives. Which Campaign Type Would You Pick For Each Of The Following Scenarios?
Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?
Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?
Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign?
Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?
An ad may not appear correctly on mobile phones if it:
An ad’s Quality Score on the Display Network will affect:
An advertiser creates a display ad with Ad gallery. It doesn’t show properly in all the sizes the advertiser wants to use. What should the advertiser do to ensure that it shows in all sizes without limiting exposure?
An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?
An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?
An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because:
An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:
An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?
An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, he should review:
An advertiser who sells coffee beans adds the keyword “Java’” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?
An advertiser who wants to target specific categories of video content on the Display Network should:
An advertiser who’s had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad gallery compared with other tools?
An advertiser would benefit from using affinity audience targeting if they want to reach people:
Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?
As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara?
Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?
Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)
Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?
Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?
Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?
Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?
Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing?
Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective?
Colin Wants To Get The Word Out About His Newest Product. He’s Planning To Create A Google Display Campaign With Building Awareness As His Marketing Objective. Why Would Colin Choose “Build Awareness” As His Marketing Objective?
Cost–per–thousand impressions (CPM) bidding is only available for:
Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?
Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?
Display inventory on the Display Network is published by AdSense or:
Doreen is looking to drive sales on her website, and is considering creating a Google Display Remarketing campaign How might remarketing help her meet her marketing objective?
Doreen Uses Google Search To Reach Customers As They Search For Products Similar To Hers. She’d Like To Create A Display Remarketing Campaign To Reconnect With Users And Increase Sales. How Might Remarketing Help Her Meet This Marketing Objective?
Dynamic remarketing lets an advertiser:
Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?
“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:
Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)
For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the:
For an ad entering an auction on the Display Network, the AdWords system will calculate the effective cost–per–thousand impressions (eCPM) when there are:
For an advertiser focused on branding, what are the key success metrics?
Francis Tries To Explain To His Boss The Benefits Of Using Automated Bidding. Match These Aspects Of Automated Bidding With The Benefits They Serve.
Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?
Frequency capping gives advertisers the ability to specify a limit to the number of:
Frequency capping limits the number of times:
Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals?
Gavin Is Creating A Google Display Ads Campaign To Help Grow Sales For His Online Clothing Store. His Goal Is To Connect With Users Who Previously Viewed Pages On His Website Without Making A Purchase. Which Option Will Best Serve Gavin’s Marketing Goals?
Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?
Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?
Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
Google Display Ads Lets Advertisers Upload Their Own Ads To The System, Allowing Advertisers Greater Control Over The Look And Feel Of Their Messaging. What Are The Two Types Of Uploaded Ads?
Google Display Ads lets advertisers upload their own creative assets to the system. This allows advertisers greater control over the look and feel of their ads. What are the two types of uploaded ads?
Google Display Lets Advertisers Choose Between Two Main Ad Formats: Responsive Display Ads And Uploaded Image Ads. Match The Benefit Of Each Ad Type To The Appropriate Ad Format Option.
Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
Hayley’s client wants to drive sales of her new cookbook that’s about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:
How Can Google Ads Help You Advance Your Business Goals?
How can Performance Planner serve your business?
How do Responsive Display Ads use automation?
How does an extension work on a Display ad?
How does automating your bid contribute to a successful Google Ads campaign?
How does Google Display Ads drive marketing results every day for thousands of advertisers around the world?
How does Google Display Ads drive marketing results for thousands of advertisers worldwide?
How does Google Display Ads drive results every day for thousands of advertisers?
How Does Google Display Ads Grow Marketing Results For Advertisers?
How does Google Display Ads help advertisers meet their marketing objectives and drive results?
How is using non-last-click attribution conversions useful for Performance Planner forecasts?
How long should advertisers wait after creating a new Display campaign before analyzing its performance?
How many websites are part of the Google Display Network?
Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.) Select All Correct Responses
If a display ad appears “above the fold,” this means that it:
If a display ad has been disapproved, how do you submit a request for another review?
If an advertiser chooses to run ads in image formats, Google will:
If John is setting up a new video campaign, which manual bidding strategy should he use?
If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?
If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?
If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?
If you’re considering a Display Network campaign and want to estimate the reach of different targeting options, you’d use:
If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:
In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)
In–market audience targeting consists of people:
In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?
In order to use Conversion Optimizer, an advertiser must:
In order to use remarketing with Google Analytics, you need to:
In order to use target cost–per–acquisition (CPA) bidding, an advertiser must:
In your next campaign you’d like to show images of your products in your ads. What campaign type do you choose?
Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?
Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts wer successful, but he now wants to scale things to a larger degree. Jake can reach a wide audience by using Smart Display campaigns. How many websites and apps are available for Smart Display campaigns to run across?
James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)
James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?
Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?
Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign? (Choose two.) Select All Correct Responses
Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?
Julie wants to show potential customers products they previously viewed on her website. What does Julie need in place to create dynamically generated display ads within a Dynamic Remarketing campaign?
Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?
Karen owns a large online business selling antiques. She wants to create a Smart Display campaign. What are two of the three inputs she must supply in order to create a Smart Display campaign? (Choose two.)
Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?
Kevin Has A Large Collection Of Images And Videos Available For Use But Not A Lot Of Time To Design Ad Creatives For His Google Display Ads Campaign. Which Display Ad Format Could Kevin Use To Save Time?
Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control. Match the ad he’s creating to the appropriate ad format option.
Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this?
Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.) Select All Correct Responses
Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?
Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.) Select All Correct Responses
Managed placements allow advertisers to:
Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?
Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?
Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?
Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?
Mary Manages Google Search Campaigns And Would Like To Extend Her Reach With Google Display Ads. She’s Trying To Decide Whether To Create A Standard Display Campaign Or A Smart Display Campaign. Why Would Mary Choose Standard Display Campaigns Over Smart Display Campaigns?
Match Each Auto-Bidding Strategy To The Right Campaign Goal.
Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)
Match the marketers with the Display Ad format that fits them best. (Formats can be used more than once.)
Mike Is Interested In Using Automation To More Effectively Manage His Google Display Campaigns. What’s One Automation Model That Smart Display Campaigns Provide?
Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?
Millie Is Managing A Google Ads Campaign For A New Client Who’s Tracking All Important Actions Post-Click And Values Each Of Their Conversion Actions Equally. What Type Of Automated Bidding Strategy Would Be Ideal For This Client?
Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?
Of The Ad Formats Available On The Google Display Network, Which One Will Automatically Adjust Its Presentation To Best fit The Available Space On Page?
Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?
On the Display Network, enhanced cost–per–click (ECPC) automatically:
Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)
Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?
Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?
Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?
Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?
Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)
Remarketing is targeting ads to people who’ve already visited:
Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?
Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?
Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?
Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?
Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. Which type of automated bidding strategy is Siona using?
Smart Display Campaigns Use Full Automation To Optimize And Automate Nearly All Aspects Of Your Display Campaigns. All You Have To Do Is Provide A Few Inputs. What Can A User Input In A Smart Display Campaign?
Someone browsing the Internet sees an AdWords display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:
Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?
Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order for a Smart Display campaign to automate her ad creation? (Choose two.)
Targeting by topic is a good strategy if your client wants to:
The Ad gallery allows advertisers to:
The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)
The dynamic remarketing tag collects data such as:
Thelma Is Creating A Display Campaign For Her Online Toy Store. She Wants To Showcase Her Products To Parents Between The Ages Of 25 To 34. Which Option Should Thelma Select To Best Reach These Users?
Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal?
There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3)
To raise awareness of what you’re advertising without limiting who might see your ads, you should:
Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective?
Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?
Trina Is Considering Using Automated Bidding, As She’s Looking To Make Her Campaign Management Process More Efficient. What Are Three Ways That Automated Bidding Can Improve Efficiency?
Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
True or False: An advertiser can target mobile apps via AdWords.
Uploaded Ads Give Advertisers Access To More Inventory Than Responsive Display Ads.
Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
View–through conversions are available only to:
Viewable cost–per–thousand impressions (vCPM):
Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?
What are key factors to keep in mind when choosing a bidding strategy for your campaign?
What are the key benefits of using the Google Display Network? (Choose 2)
What Are The Three Main Automation Components Of Smart Display Campaigns?
What Are The Three Marketing Objectives That Can Be Met Via Targeting On Google Display Ads?
What are two benefits of automated bidding? (Choose two.) Select All Correct Responses
What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.) Select All Correct Responses
What are two reasons a marketer might use Responsive Display Ads? (Choose two.) Select All Correct Responses
What are two ways Google Ads can fuel your business goals? (Choose two.) Select All Correct Responses
What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)
What can automated bidding help an advertiser improve?
What can the Performance Planner assist you with?
What can the Performance Planner recommend?
What can you do by creating a separate campaign that’s targeted only to the Display Network?
What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?
What does Performance Planner automatically do?
What does remarketing allow you to do? (Choose 2)
What functionality applies to HTML5 ads?
What is a best practice for building ads using the Ad gallery?
What is a key benefit of Smart Display campaigns?
What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
What is one way that Performance Planner helps businesses increase sales?
What is the reach of the Google Display Network?
What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?
What targeting options are available on the Display Network? (Choose 2)
What Two Main Ad Formats Can Be Used In A Google Display Ads Campaign?
What Two Types Of Remarketing Can Be Used On Google Display Ads?
What’s a best practice for building ads with Ad gallery?
What’s a best practice for creating an effective ad with Ad gallery?
What’s a characteristic of Responsive Display Ads?
What’s a key benefit of Responsive Display Ads?
What’s an advantage of Responsive Display Ads?
What’s an advantage of the reach of Responsive Display Ads?
What’s an advantage of using Responsive Display Ads?
What’s needed to create a “Display Network” campaign to start promoting an app in other apps and on mobile websites?
What’s one benefit of using responsive display ads?
What’s one reason to use a responsive display ad for your campaign?
What’s provided by Responsive Display Ads?
What’s something you can do in Ad gallery to enhance a dynamic display ad?
When a Responsive Display Ad is automatically assembled, what’s adjusted to fit the ad slot?
When an advertiser using viewable cost–per–thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:
When competing for the same ad unit, if the Ad Rank of a cost–per–thousand impressions (CPM), placement–targeted ad is higher than the combined Ad Rank of all competing keyword–targeted ads, then the:
When creating a display ad, Ad gallery lets you:
When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?
When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:
When planning a campaign, the first thing an advertiser thinks about should be:
When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?
When should you use AMPHTML ads? (Choose two.)
When should you use automated bidding?
When should you use responsive display ads?
When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:
When visibility is the campaign goal, which bidding strategy should an advertiser choose?
Where can you place a client’s image and video ads?
Which ad format is easiest to create and edit, and has the widest reach on the Display Network?
Which ad format is recommended for building awareness?
Which ad format is recommended for driving action?
Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?
Which allows advertisers to see which sites referred visitors with the most time spent on site?
Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?
Which best practice is advisable when optimizing ad groups within a placement–targeted display campaign?
Which bidding option is best suited for an advertiser focused on branding goals?
Which bidding option is best suited for an advertiser focused on direct response marketing goals?
Which bidding strategy should use you if you want to increase revenue from your ad spend?
Which bidding type is only available for ads on the Display Network?
Which builds keyword lists that can be used to show your ads on relevant webpages across the Display Network?
Which Display Ad format adjusts to available ad space?
Which Display Ad format automatically creates ads from uploaded headlines, logos, images, and videos?
Which Display Ad format runs in both native and non-native inventory?
Which Display Ad format should you use if you’re concerned about malware and want a secure ad experience across platforms?
Which factors should an advertiser consider when deciding on a bidding strategy?
Which feature applies to the Display Network but not the Search Network?
Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?
Which functionality applies to HTML5 ads?
Which group would you be able to reach with a Google Display campaign using demographic targeting?
Which is a benefit of using a Lightbox ad?
Which is a benefit of using display advertising with Google to build brand awareness?
Which is a method for evaluating performance of engagement ads created with the Ad gallery?
Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website?
Which manual bidding strategy can you use to increase your reach?
Which Of The Following Are The Benefits Of Using Responsive Display Ads?
Which Of The Following Is A Core Benefit Of Google Ads Automated Bidding?
Which Of The Following Is Not A Component Of Google Display Ads’ Value Proposition?
Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Display Network?
Which practice would be acceptable under Google’s editorial and technical requirements?
Which practice would violate Google’s editorial and professional requirements?
Which remarketing list segment will typically have the highest volume of viewers?
Which report is helpful when using site and category exclusions?
Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?
Which statement accurately describes the reach of Affinity Audiences’ targeting?
Which statement is true about Responsive Display Ads?
Which statement is true about the value of Google Display Ads?
Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network?
Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?
Which Targeting Option Is Best For Achieving Brand Awareness?
Which Targeting Option Is Best For Influencing Consideration?
Which tool works best to help advertisers automatically find and bid on relevant placements?
Which two are available in Google Ads? (Choose two.)
Which two statements are true about how you can use targeting options to optimize a Google Ads campaign? (Choose two.)
Which Two Statements Are True About The Use Of Targeting Options To Optimize A Google Ads Campaign? (Choose Two.)
Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?
Which type of automated bidding strategy is target cost-per-acquisition (CPA)?
Which type of automated bidding strategy is Target return on ad spend (ROAS)?
Which would contribute to a higher Quality Score for a display ad?
While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?
Why is it recommended to separate Display Network campaigns from Search Network campaigns?
Why is using the performance targets feature after utilizing the Performance Planner recommended?
Why Should An Advertiser Consider Using Responsive Display Ads?
Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
Why should your business use Performance Planner?
You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?
You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?
You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?
You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)
You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?
You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start?
You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
You might choose to use preferred layouts for dynamic display ads if your client:
You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site?
You’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use?
You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use?
Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?
Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?
Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?
Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?
Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?
Your client has a cupcake shop in a hard–to–find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?
Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?
Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?
Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of AdWords campaign would be best for that?
Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display opt-in because the Display option:
Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display option:
Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?
Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:
Your company provides home maintenance services and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.)
You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?
You’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjusts its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?
You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?
YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage with your brand during high-intent moments. What other marketing objective can YouTube and Google video solutions fulfill?
You’ve been tasked with marketing a new line of plumbing services, but you have a set budget that you cannot exceed. Why is Google Ads a viable option?
You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results?
Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?
Content: Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will: An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign? An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, he should review: An advertiser who sells coffee beans adds the keyword “Java’” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites? An advertiser who wants to target specific categories of video content on the Display Network should: | https://dmcceqa.com/how-do-responsive-display-ads-use-automation/ |
msmarco_v2.1_doc_15_759446822#14_1522173507 | Title: How do Responsive Display Ads use automation?
Headings: How do Responsive Display Ads use automation?
How do Responsive Display Ads use automation?
Correct Answer:
Google Ads Display Certification Exam Answers 2021
A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience?
A Company That Produces Sporting Equipment For Senior Citizens Would Like To Use Google Display Ads To Reach New Customers. Their Product Line Gears Toward People, With Or Without An Identified Interest In Sports, Over The Age Of 65. Which Option Can Best Help Them Reach These Users?
A custom Lightbox ad must have a format hosted in:
A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:
A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that features:
A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?
A Ready Lightbox ad can contain:
A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?
A Small Business Uses Google Display Ads To Help Deliver Relevant Advertising To People Browsing The Web. Which Statement Is True About Where Google Display Ads Connects With These Valuable Audiences?
A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display Ads connects with these valuable audiences?
Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign. What are two relevant options he might use to reach his goal? (Choose two.)
Ads are likely to be most contextually relevant to the sites on which they appear when using:
Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:
Advertising With Google Ads Starts With Creating Campaigns Based On Your Business Objectives. Which Campaign Type Would You Pick For Each Of The Following Scenarios?
Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?
Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?
Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign?
Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?
An ad may not appear correctly on mobile phones if it:
An ad’s Quality Score on the Display Network will affect:
An advertiser creates a display ad with Ad gallery. It doesn’t show properly in all the sizes the advertiser wants to use. What should the advertiser do to ensure that it shows in all sizes without limiting exposure?
An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?
An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?
An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because:
An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:
An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?
An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, he should review:
An advertiser who sells coffee beans adds the keyword “Java’” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?
An advertiser who wants to target specific categories of video content on the Display Network should:
An advertiser who’s had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad gallery compared with other tools?
An advertiser would benefit from using affinity audience targeting if they want to reach people:
Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?
As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara?
Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?
Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)
Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?
Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?
Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?
Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?
Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing?
Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective?
Colin Wants To Get The Word Out About His Newest Product. He’s Planning To Create A Google Display Campaign With Building Awareness As His Marketing Objective. Why Would Colin Choose “Build Awareness” As His Marketing Objective?
Cost–per–thousand impressions (CPM) bidding is only available for:
Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?
Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?
Display inventory on the Display Network is published by AdSense or:
Doreen is looking to drive sales on her website, and is considering creating a Google Display Remarketing campaign How might remarketing help her meet her marketing objective?
Doreen Uses Google Search To Reach Customers As They Search For Products Similar To Hers. She’d Like To Create A Display Remarketing Campaign To Reconnect With Users And Increase Sales. How Might Remarketing Help Her Meet This Marketing Objective?
Dynamic remarketing lets an advertiser:
Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?
“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:
Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)
For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the:
For an ad entering an auction on the Display Network, the AdWords system will calculate the effective cost–per–thousand impressions (eCPM) when there are:
For an advertiser focused on branding, what are the key success metrics?
Francis Tries To Explain To His Boss The Benefits Of Using Automated Bidding. Match These Aspects Of Automated Bidding With The Benefits They Serve.
Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?
Frequency capping gives advertisers the ability to specify a limit to the number of:
Frequency capping limits the number of times:
Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals?
Gavin Is Creating A Google Display Ads Campaign To Help Grow Sales For His Online Clothing Store. His Goal Is To Connect With Users Who Previously Viewed Pages On His Website Without Making A Purchase. Which Option Will Best Serve Gavin’s Marketing Goals?
Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?
Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?
Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
Google Display Ads Lets Advertisers Upload Their Own Ads To The System, Allowing Advertisers Greater Control Over The Look And Feel Of Their Messaging. What Are The Two Types Of Uploaded Ads?
Google Display Ads lets advertisers upload their own creative assets to the system. This allows advertisers greater control over the look and feel of their ads. What are the two types of uploaded ads?
Google Display Lets Advertisers Choose Between Two Main Ad Formats: Responsive Display Ads And Uploaded Image Ads. Match The Benefit Of Each Ad Type To The Appropriate Ad Format Option.
Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
Hayley’s client wants to drive sales of her new cookbook that’s about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:
How Can Google Ads Help You Advance Your Business Goals?
How can Performance Planner serve your business?
How do Responsive Display Ads use automation?
How does an extension work on a Display ad?
How does automating your bid contribute to a successful Google Ads campaign?
How does Google Display Ads drive marketing results every day for thousands of advertisers around the world?
How does Google Display Ads drive marketing results for thousands of advertisers worldwide?
How does Google Display Ads drive results every day for thousands of advertisers?
How Does Google Display Ads Grow Marketing Results For Advertisers?
How does Google Display Ads help advertisers meet their marketing objectives and drive results?
How is using non-last-click attribution conversions useful for Performance Planner forecasts?
How long should advertisers wait after creating a new Display campaign before analyzing its performance?
How many websites are part of the Google Display Network?
Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.) Select All Correct Responses
If a display ad appears “above the fold,” this means that it:
If a display ad has been disapproved, how do you submit a request for another review?
If an advertiser chooses to run ads in image formats, Google will:
If John is setting up a new video campaign, which manual bidding strategy should he use?
If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?
If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?
If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?
If you’re considering a Display Network campaign and want to estimate the reach of different targeting options, you’d use:
If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:
In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)
In–market audience targeting consists of people:
In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?
In order to use Conversion Optimizer, an advertiser must:
In order to use remarketing with Google Analytics, you need to:
In order to use target cost–per–acquisition (CPA) bidding, an advertiser must:
In your next campaign you’d like to show images of your products in your ads. What campaign type do you choose?
Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?
Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts wer successful, but he now wants to scale things to a larger degree. Jake can reach a wide audience by using Smart Display campaigns. How many websites and apps are available for Smart Display campaigns to run across?
James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)
James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?
Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?
Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign? (Choose two.) Select All Correct Responses
Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?
Julie wants to show potential customers products they previously viewed on her website. What does Julie need in place to create dynamically generated display ads within a Dynamic Remarketing campaign?
Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?
Karen owns a large online business selling antiques. She wants to create a Smart Display campaign. What are two of the three inputs she must supply in order to create a Smart Display campaign? (Choose two.)
Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?
Kevin Has A Large Collection Of Images And Videos Available For Use But Not A Lot Of Time To Design Ad Creatives For His Google Display Ads Campaign. Which Display Ad Format Could Kevin Use To Save Time?
Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control. Match the ad he’s creating to the appropriate ad format option.
Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this?
Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.) Select All Correct Responses
Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?
Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.) Select All Correct Responses
Managed placements allow advertisers to:
Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?
Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?
Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?
Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?
Mary Manages Google Search Campaigns And Would Like To Extend Her Reach With Google Display Ads. She’s Trying To Decide Whether To Create A Standard Display Campaign Or A Smart Display Campaign. Why Would Mary Choose Standard Display Campaigns Over Smart Display Campaigns?
Match Each Auto-Bidding Strategy To The Right Campaign Goal.
Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)
Match the marketers with the Display Ad format that fits them best. (Formats can be used more than once.)
Mike Is Interested In Using Automation To More Effectively Manage His Google Display Campaigns. What’s One Automation Model That Smart Display Campaigns Provide?
Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?
Millie Is Managing A Google Ads Campaign For A New Client Who’s Tracking All Important Actions Post-Click And Values Each Of Their Conversion Actions Equally. What Type Of Automated Bidding Strategy Would Be Ideal For This Client?
Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?
Of The Ad Formats Available On The Google Display Network, Which One Will Automatically Adjust Its Presentation To Best fit The Available Space On Page?
Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?
On the Display Network, enhanced cost–per–click (ECPC) automatically:
Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)
Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?
Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?
Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?
Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?
Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)
Remarketing is targeting ads to people who’ve already visited:
Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?
Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?
Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?
Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?
Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. Which type of automated bidding strategy is Siona using?
Smart Display Campaigns Use Full Automation To Optimize And Automate Nearly All Aspects Of Your Display Campaigns. All You Have To Do Is Provide A Few Inputs. What Can A User Input In A Smart Display Campaign?
Someone browsing the Internet sees an AdWords display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:
Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?
Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order for a Smart Display campaign to automate her ad creation? (Choose two.)
Targeting by topic is a good strategy if your client wants to:
The Ad gallery allows advertisers to:
The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)
The dynamic remarketing tag collects data such as:
Thelma Is Creating A Display Campaign For Her Online Toy Store. She Wants To Showcase Her Products To Parents Between The Ages Of 25 To 34. Which Option Should Thelma Select To Best Reach These Users?
Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal?
There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3)
To raise awareness of what you’re advertising without limiting who might see your ads, you should:
Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective?
Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?
Trina Is Considering Using Automated Bidding, As She’s Looking To Make Her Campaign Management Process More Efficient. What Are Three Ways That Automated Bidding Can Improve Efficiency?
Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
True or False: An advertiser can target mobile apps via AdWords.
Uploaded Ads Give Advertisers Access To More Inventory Than Responsive Display Ads.
Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
View–through conversions are available only to:
Viewable cost–per–thousand impressions (vCPM):
Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?
What are key factors to keep in mind when choosing a bidding strategy for your campaign?
What are the key benefits of using the Google Display Network? (Choose 2)
What Are The Three Main Automation Components Of Smart Display Campaigns?
What Are The Three Marketing Objectives That Can Be Met Via Targeting On Google Display Ads?
What are two benefits of automated bidding? (Choose two.) Select All Correct Responses
What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.) Select All Correct Responses
What are two reasons a marketer might use Responsive Display Ads? (Choose two.) Select All Correct Responses
What are two ways Google Ads can fuel your business goals? (Choose two.) Select All Correct Responses
What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)
What can automated bidding help an advertiser improve?
What can the Performance Planner assist you with?
What can the Performance Planner recommend?
What can you do by creating a separate campaign that’s targeted only to the Display Network?
What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?
What does Performance Planner automatically do?
What does remarketing allow you to do? (Choose 2)
What functionality applies to HTML5 ads?
What is a best practice for building ads using the Ad gallery?
What is a key benefit of Smart Display campaigns?
What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
What is one way that Performance Planner helps businesses increase sales?
What is the reach of the Google Display Network?
What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?
What targeting options are available on the Display Network? (Choose 2)
What Two Main Ad Formats Can Be Used In A Google Display Ads Campaign?
What Two Types Of Remarketing Can Be Used On Google Display Ads?
What’s a best practice for building ads with Ad gallery?
What’s a best practice for creating an effective ad with Ad gallery?
What’s a characteristic of Responsive Display Ads?
What’s a key benefit of Responsive Display Ads?
What’s an advantage of Responsive Display Ads?
What’s an advantage of the reach of Responsive Display Ads?
What’s an advantage of using Responsive Display Ads?
What’s needed to create a “Display Network” campaign to start promoting an app in other apps and on mobile websites?
What’s one benefit of using responsive display ads?
What’s one reason to use a responsive display ad for your campaign?
What’s provided by Responsive Display Ads?
What’s something you can do in Ad gallery to enhance a dynamic display ad?
When a Responsive Display Ad is automatically assembled, what’s adjusted to fit the ad slot?
When an advertiser using viewable cost–per–thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:
When competing for the same ad unit, if the Ad Rank of a cost–per–thousand impressions (CPM), placement–targeted ad is higher than the combined Ad Rank of all competing keyword–targeted ads, then the:
When creating a display ad, Ad gallery lets you:
When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?
When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:
When planning a campaign, the first thing an advertiser thinks about should be:
When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?
When should you use AMPHTML ads? (Choose two.)
When should you use automated bidding?
When should you use responsive display ads?
When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:
When visibility is the campaign goal, which bidding strategy should an advertiser choose?
Where can you place a client’s image and video ads?
Which ad format is easiest to create and edit, and has the widest reach on the Display Network?
Which ad format is recommended for building awareness?
Which ad format is recommended for driving action?
Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?
Which allows advertisers to see which sites referred visitors with the most time spent on site?
Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?
Which best practice is advisable when optimizing ad groups within a placement–targeted display campaign?
Which bidding option is best suited for an advertiser focused on branding goals?
Which bidding option is best suited for an advertiser focused on direct response marketing goals?
Which bidding strategy should use you if you want to increase revenue from your ad spend?
Which bidding type is only available for ads on the Display Network?
Which builds keyword lists that can be used to show your ads on relevant webpages across the Display Network?
Which Display Ad format adjusts to available ad space?
Which Display Ad format automatically creates ads from uploaded headlines, logos, images, and videos?
Which Display Ad format runs in both native and non-native inventory?
Which Display Ad format should you use if you’re concerned about malware and want a secure ad experience across platforms?
Which factors should an advertiser consider when deciding on a bidding strategy?
Which feature applies to the Display Network but not the Search Network?
Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?
Which functionality applies to HTML5 ads?
Which group would you be able to reach with a Google Display campaign using demographic targeting?
Which is a benefit of using a Lightbox ad?
Which is a benefit of using display advertising with Google to build brand awareness?
Which is a method for evaluating performance of engagement ads created with the Ad gallery?
Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website?
Which manual bidding strategy can you use to increase your reach?
Which Of The Following Are The Benefits Of Using Responsive Display Ads?
Which Of The Following Is A Core Benefit Of Google Ads Automated Bidding?
Which Of The Following Is Not A Component Of Google Display Ads’ Value Proposition?
Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Display Network?
Which practice would be acceptable under Google’s editorial and technical requirements?
Which practice would violate Google’s editorial and professional requirements?
Which remarketing list segment will typically have the highest volume of viewers?
Which report is helpful when using site and category exclusions?
Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?
Which statement accurately describes the reach of Affinity Audiences’ targeting?
Which statement is true about Responsive Display Ads?
Which statement is true about the value of Google Display Ads?
Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network?
Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?
Which Targeting Option Is Best For Achieving Brand Awareness?
Which Targeting Option Is Best For Influencing Consideration?
Which tool works best to help advertisers automatically find and bid on relevant placements?
Which two are available in Google Ads? (Choose two.)
Which two statements are true about how you can use targeting options to optimize a Google Ads campaign? (Choose two.)
Which Two Statements Are True About The Use Of Targeting Options To Optimize A Google Ads Campaign? (Choose Two.)
Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?
Which type of automated bidding strategy is target cost-per-acquisition (CPA)?
Which type of automated bidding strategy is Target return on ad spend (ROAS)?
Which would contribute to a higher Quality Score for a display ad?
While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?
Why is it recommended to separate Display Network campaigns from Search Network campaigns?
Why is using the performance targets feature after utilizing the Performance Planner recommended?
Why Should An Advertiser Consider Using Responsive Display Ads?
Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
Why should your business use Performance Planner?
You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?
You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?
You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?
You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)
You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?
You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start?
You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
You might choose to use preferred layouts for dynamic display ads if your client:
You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site?
You’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use?
You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use?
Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?
Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?
Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?
Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?
Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?
Your client has a cupcake shop in a hard–to–find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?
Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?
Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?
Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of AdWords campaign would be best for that?
Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display opt-in because the Display option:
Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display option:
Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?
Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:
Your company provides home maintenance services and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.)
You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?
You’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjusts its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?
You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?
YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage with your brand during high-intent moments. What other marketing objective can YouTube and Google video solutions fulfill?
You’ve been tasked with marketing a new line of plumbing services, but you have a set budget that you cannot exceed. Why is Google Ads a viable option?
You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results?
Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?
Content: In order to identify the websites that are generating sales, he should review: An advertiser who sells coffee beans adds the keyword “Java’” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites? An advertiser who wants to target specific categories of video content on the Display Network should: An advertiser who’s had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad gallery compared with other tools? An advertiser would benefit from using affinity audience targeting if they want to reach people: Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign? | https://dmcceqa.com/how-do-responsive-display-ads-use-automation/ |
msmarco_v2.1_doc_15_759446822#15_1522222421 | Title: How do Responsive Display Ads use automation?
Headings: How do Responsive Display Ads use automation?
How do Responsive Display Ads use automation?
Correct Answer:
Google Ads Display Certification Exam Answers 2021
A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience?
A Company That Produces Sporting Equipment For Senior Citizens Would Like To Use Google Display Ads To Reach New Customers. Their Product Line Gears Toward People, With Or Without An Identified Interest In Sports, Over The Age Of 65. Which Option Can Best Help Them Reach These Users?
A custom Lightbox ad must have a format hosted in:
A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:
A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that features:
A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?
A Ready Lightbox ad can contain:
A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?
A Small Business Uses Google Display Ads To Help Deliver Relevant Advertising To People Browsing The Web. Which Statement Is True About Where Google Display Ads Connects With These Valuable Audiences?
A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display Ads connects with these valuable audiences?
Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign. What are two relevant options he might use to reach his goal? (Choose two.)
Ads are likely to be most contextually relevant to the sites on which they appear when using:
Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:
Advertising With Google Ads Starts With Creating Campaigns Based On Your Business Objectives. Which Campaign Type Would You Pick For Each Of The Following Scenarios?
Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?
Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?
Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign?
Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?
An ad may not appear correctly on mobile phones if it:
An ad’s Quality Score on the Display Network will affect:
An advertiser creates a display ad with Ad gallery. It doesn’t show properly in all the sizes the advertiser wants to use. What should the advertiser do to ensure that it shows in all sizes without limiting exposure?
An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?
An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?
An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because:
An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:
An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?
An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, he should review:
An advertiser who sells coffee beans adds the keyword “Java’” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?
An advertiser who wants to target specific categories of video content on the Display Network should:
An advertiser who’s had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad gallery compared with other tools?
An advertiser would benefit from using affinity audience targeting if they want to reach people:
Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?
As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara?
Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?
Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)
Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?
Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?
Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?
Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?
Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing?
Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective?
Colin Wants To Get The Word Out About His Newest Product. He’s Planning To Create A Google Display Campaign With Building Awareness As His Marketing Objective. Why Would Colin Choose “Build Awareness” As His Marketing Objective?
Cost–per–thousand impressions (CPM) bidding is only available for:
Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?
Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?
Display inventory on the Display Network is published by AdSense or:
Doreen is looking to drive sales on her website, and is considering creating a Google Display Remarketing campaign How might remarketing help her meet her marketing objective?
Doreen Uses Google Search To Reach Customers As They Search For Products Similar To Hers. She’d Like To Create A Display Remarketing Campaign To Reconnect With Users And Increase Sales. How Might Remarketing Help Her Meet This Marketing Objective?
Dynamic remarketing lets an advertiser:
Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?
“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:
Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)
For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the:
For an ad entering an auction on the Display Network, the AdWords system will calculate the effective cost–per–thousand impressions (eCPM) when there are:
For an advertiser focused on branding, what are the key success metrics?
Francis Tries To Explain To His Boss The Benefits Of Using Automated Bidding. Match These Aspects Of Automated Bidding With The Benefits They Serve.
Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?
Frequency capping gives advertisers the ability to specify a limit to the number of:
Frequency capping limits the number of times:
Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals?
Gavin Is Creating A Google Display Ads Campaign To Help Grow Sales For His Online Clothing Store. His Goal Is To Connect With Users Who Previously Viewed Pages On His Website Without Making A Purchase. Which Option Will Best Serve Gavin’s Marketing Goals?
Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?
Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?
Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
Google Display Ads Lets Advertisers Upload Their Own Ads To The System, Allowing Advertisers Greater Control Over The Look And Feel Of Their Messaging. What Are The Two Types Of Uploaded Ads?
Google Display Ads lets advertisers upload their own creative assets to the system. This allows advertisers greater control over the look and feel of their ads. What are the two types of uploaded ads?
Google Display Lets Advertisers Choose Between Two Main Ad Formats: Responsive Display Ads And Uploaded Image Ads. Match The Benefit Of Each Ad Type To The Appropriate Ad Format Option.
Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
Hayley’s client wants to drive sales of her new cookbook that’s about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:
How Can Google Ads Help You Advance Your Business Goals?
How can Performance Planner serve your business?
How do Responsive Display Ads use automation?
How does an extension work on a Display ad?
How does automating your bid contribute to a successful Google Ads campaign?
How does Google Display Ads drive marketing results every day for thousands of advertisers around the world?
How does Google Display Ads drive marketing results for thousands of advertisers worldwide?
How does Google Display Ads drive results every day for thousands of advertisers?
How Does Google Display Ads Grow Marketing Results For Advertisers?
How does Google Display Ads help advertisers meet their marketing objectives and drive results?
How is using non-last-click attribution conversions useful for Performance Planner forecasts?
How long should advertisers wait after creating a new Display campaign before analyzing its performance?
How many websites are part of the Google Display Network?
Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.) Select All Correct Responses
If a display ad appears “above the fold,” this means that it:
If a display ad has been disapproved, how do you submit a request for another review?
If an advertiser chooses to run ads in image formats, Google will:
If John is setting up a new video campaign, which manual bidding strategy should he use?
If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?
If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?
If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?
If you’re considering a Display Network campaign and want to estimate the reach of different targeting options, you’d use:
If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:
In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)
In–market audience targeting consists of people:
In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?
In order to use Conversion Optimizer, an advertiser must:
In order to use remarketing with Google Analytics, you need to:
In order to use target cost–per–acquisition (CPA) bidding, an advertiser must:
In your next campaign you’d like to show images of your products in your ads. What campaign type do you choose?
Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?
Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts wer successful, but he now wants to scale things to a larger degree. Jake can reach a wide audience by using Smart Display campaigns. How many websites and apps are available for Smart Display campaigns to run across?
James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)
James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?
Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?
Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign? (Choose two.) Select All Correct Responses
Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?
Julie wants to show potential customers products they previously viewed on her website. What does Julie need in place to create dynamically generated display ads within a Dynamic Remarketing campaign?
Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?
Karen owns a large online business selling antiques. She wants to create a Smart Display campaign. What are two of the three inputs she must supply in order to create a Smart Display campaign? (Choose two.)
Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?
Kevin Has A Large Collection Of Images And Videos Available For Use But Not A Lot Of Time To Design Ad Creatives For His Google Display Ads Campaign. Which Display Ad Format Could Kevin Use To Save Time?
Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control. Match the ad he’s creating to the appropriate ad format option.
Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this?
Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.) Select All Correct Responses
Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?
Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.) Select All Correct Responses
Managed placements allow advertisers to:
Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?
Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?
Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?
Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?
Mary Manages Google Search Campaigns And Would Like To Extend Her Reach With Google Display Ads. She’s Trying To Decide Whether To Create A Standard Display Campaign Or A Smart Display Campaign. Why Would Mary Choose Standard Display Campaigns Over Smart Display Campaigns?
Match Each Auto-Bidding Strategy To The Right Campaign Goal.
Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)
Match the marketers with the Display Ad format that fits them best. (Formats can be used more than once.)
Mike Is Interested In Using Automation To More Effectively Manage His Google Display Campaigns. What’s One Automation Model That Smart Display Campaigns Provide?
Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?
Millie Is Managing A Google Ads Campaign For A New Client Who’s Tracking All Important Actions Post-Click And Values Each Of Their Conversion Actions Equally. What Type Of Automated Bidding Strategy Would Be Ideal For This Client?
Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?
Of The Ad Formats Available On The Google Display Network, Which One Will Automatically Adjust Its Presentation To Best fit The Available Space On Page?
Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?
On the Display Network, enhanced cost–per–click (ECPC) automatically:
Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)
Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?
Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?
Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?
Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?
Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)
Remarketing is targeting ads to people who’ve already visited:
Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?
Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?
Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?
Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?
Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. Which type of automated bidding strategy is Siona using?
Smart Display Campaigns Use Full Automation To Optimize And Automate Nearly All Aspects Of Your Display Campaigns. All You Have To Do Is Provide A Few Inputs. What Can A User Input In A Smart Display Campaign?
Someone browsing the Internet sees an AdWords display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:
Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?
Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order for a Smart Display campaign to automate her ad creation? (Choose two.)
Targeting by topic is a good strategy if your client wants to:
The Ad gallery allows advertisers to:
The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)
The dynamic remarketing tag collects data such as:
Thelma Is Creating A Display Campaign For Her Online Toy Store. She Wants To Showcase Her Products To Parents Between The Ages Of 25 To 34. Which Option Should Thelma Select To Best Reach These Users?
Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal?
There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3)
To raise awareness of what you’re advertising without limiting who might see your ads, you should:
Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective?
Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?
Trina Is Considering Using Automated Bidding, As She’s Looking To Make Her Campaign Management Process More Efficient. What Are Three Ways That Automated Bidding Can Improve Efficiency?
Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
True or False: An advertiser can target mobile apps via AdWords.
Uploaded Ads Give Advertisers Access To More Inventory Than Responsive Display Ads.
Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
View–through conversions are available only to:
Viewable cost–per–thousand impressions (vCPM):
Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?
What are key factors to keep in mind when choosing a bidding strategy for your campaign?
What are the key benefits of using the Google Display Network? (Choose 2)
What Are The Three Main Automation Components Of Smart Display Campaigns?
What Are The Three Marketing Objectives That Can Be Met Via Targeting On Google Display Ads?
What are two benefits of automated bidding? (Choose two.) Select All Correct Responses
What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.) Select All Correct Responses
What are two reasons a marketer might use Responsive Display Ads? (Choose two.) Select All Correct Responses
What are two ways Google Ads can fuel your business goals? (Choose two.) Select All Correct Responses
What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)
What can automated bidding help an advertiser improve?
What can the Performance Planner assist you with?
What can the Performance Planner recommend?
What can you do by creating a separate campaign that’s targeted only to the Display Network?
What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?
What does Performance Planner automatically do?
What does remarketing allow you to do? (Choose 2)
What functionality applies to HTML5 ads?
What is a best practice for building ads using the Ad gallery?
What is a key benefit of Smart Display campaigns?
What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
What is one way that Performance Planner helps businesses increase sales?
What is the reach of the Google Display Network?
What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?
What targeting options are available on the Display Network? (Choose 2)
What Two Main Ad Formats Can Be Used In A Google Display Ads Campaign?
What Two Types Of Remarketing Can Be Used On Google Display Ads?
What’s a best practice for building ads with Ad gallery?
What’s a best practice for creating an effective ad with Ad gallery?
What’s a characteristic of Responsive Display Ads?
What’s a key benefit of Responsive Display Ads?
What’s an advantage of Responsive Display Ads?
What’s an advantage of the reach of Responsive Display Ads?
What’s an advantage of using Responsive Display Ads?
What’s needed to create a “Display Network” campaign to start promoting an app in other apps and on mobile websites?
What’s one benefit of using responsive display ads?
What’s one reason to use a responsive display ad for your campaign?
What’s provided by Responsive Display Ads?
What’s something you can do in Ad gallery to enhance a dynamic display ad?
When a Responsive Display Ad is automatically assembled, what’s adjusted to fit the ad slot?
When an advertiser using viewable cost–per–thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:
When competing for the same ad unit, if the Ad Rank of a cost–per–thousand impressions (CPM), placement–targeted ad is higher than the combined Ad Rank of all competing keyword–targeted ads, then the:
When creating a display ad, Ad gallery lets you:
When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?
When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:
When planning a campaign, the first thing an advertiser thinks about should be:
When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?
When should you use AMPHTML ads? (Choose two.)
When should you use automated bidding?
When should you use responsive display ads?
When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:
When visibility is the campaign goal, which bidding strategy should an advertiser choose?
Where can you place a client’s image and video ads?
Which ad format is easiest to create and edit, and has the widest reach on the Display Network?
Which ad format is recommended for building awareness?
Which ad format is recommended for driving action?
Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?
Which allows advertisers to see which sites referred visitors with the most time spent on site?
Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?
Which best practice is advisable when optimizing ad groups within a placement–targeted display campaign?
Which bidding option is best suited for an advertiser focused on branding goals?
Which bidding option is best suited for an advertiser focused on direct response marketing goals?
Which bidding strategy should use you if you want to increase revenue from your ad spend?
Which bidding type is only available for ads on the Display Network?
Which builds keyword lists that can be used to show your ads on relevant webpages across the Display Network?
Which Display Ad format adjusts to available ad space?
Which Display Ad format automatically creates ads from uploaded headlines, logos, images, and videos?
Which Display Ad format runs in both native and non-native inventory?
Which Display Ad format should you use if you’re concerned about malware and want a secure ad experience across platforms?
Which factors should an advertiser consider when deciding on a bidding strategy?
Which feature applies to the Display Network but not the Search Network?
Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?
Which functionality applies to HTML5 ads?
Which group would you be able to reach with a Google Display campaign using demographic targeting?
Which is a benefit of using a Lightbox ad?
Which is a benefit of using display advertising with Google to build brand awareness?
Which is a method for evaluating performance of engagement ads created with the Ad gallery?
Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website?
Which manual bidding strategy can you use to increase your reach?
Which Of The Following Are The Benefits Of Using Responsive Display Ads?
Which Of The Following Is A Core Benefit Of Google Ads Automated Bidding?
Which Of The Following Is Not A Component Of Google Display Ads’ Value Proposition?
Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Display Network?
Which practice would be acceptable under Google’s editorial and technical requirements?
Which practice would violate Google’s editorial and professional requirements?
Which remarketing list segment will typically have the highest volume of viewers?
Which report is helpful when using site and category exclusions?
Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?
Which statement accurately describes the reach of Affinity Audiences’ targeting?
Which statement is true about Responsive Display Ads?
Which statement is true about the value of Google Display Ads?
Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network?
Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?
Which Targeting Option Is Best For Achieving Brand Awareness?
Which Targeting Option Is Best For Influencing Consideration?
Which tool works best to help advertisers automatically find and bid on relevant placements?
Which two are available in Google Ads? (Choose two.)
Which two statements are true about how you can use targeting options to optimize a Google Ads campaign? (Choose two.)
Which Two Statements Are True About The Use Of Targeting Options To Optimize A Google Ads Campaign? (Choose Two.)
Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?
Which type of automated bidding strategy is target cost-per-acquisition (CPA)?
Which type of automated bidding strategy is Target return on ad spend (ROAS)?
Which would contribute to a higher Quality Score for a display ad?
While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?
Why is it recommended to separate Display Network campaigns from Search Network campaigns?
Why is using the performance targets feature after utilizing the Performance Planner recommended?
Why Should An Advertiser Consider Using Responsive Display Ads?
Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
Why should your business use Performance Planner?
You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?
You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?
You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?
You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)
You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?
You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start?
You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
You might choose to use preferred layouts for dynamic display ads if your client:
You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site?
You’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use?
You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use?
Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?
Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?
Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?
Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?
Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?
Your client has a cupcake shop in a hard–to–find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?
Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?
Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?
Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of AdWords campaign would be best for that?
Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display opt-in because the Display option:
Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display option:
Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?
Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:
Your company provides home maintenance services and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.)
You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?
You’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjusts its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?
You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?
YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage with your brand during high-intent moments. What other marketing objective can YouTube and Google video solutions fulfill?
You’ve been tasked with marketing a new line of plumbing services, but you have a set budget that you cannot exceed. Why is Google Ads a viable option?
You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results?
Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?
Content: An advertiser who’s had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad gallery compared with other tools? An advertiser would benefit from using affinity audience targeting if they want to reach people: Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign? As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara? Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction? Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. | https://dmcceqa.com/how-do-responsive-display-ads-use-automation/ |
msmarco_v2.1_doc_15_759446822#16_1522271431 | Title: How do Responsive Display Ads use automation?
Headings: How do Responsive Display Ads use automation?
How do Responsive Display Ads use automation?
Correct Answer:
Google Ads Display Certification Exam Answers 2021
A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience?
A Company That Produces Sporting Equipment For Senior Citizens Would Like To Use Google Display Ads To Reach New Customers. Their Product Line Gears Toward People, With Or Without An Identified Interest In Sports, Over The Age Of 65. Which Option Can Best Help Them Reach These Users?
A custom Lightbox ad must have a format hosted in:
A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:
A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that features:
A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?
A Ready Lightbox ad can contain:
A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?
A Small Business Uses Google Display Ads To Help Deliver Relevant Advertising To People Browsing The Web. Which Statement Is True About Where Google Display Ads Connects With These Valuable Audiences?
A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display Ads connects with these valuable audiences?
Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign. What are two relevant options he might use to reach his goal? (Choose two.)
Ads are likely to be most contextually relevant to the sites on which they appear when using:
Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:
Advertising With Google Ads Starts With Creating Campaigns Based On Your Business Objectives. Which Campaign Type Would You Pick For Each Of The Following Scenarios?
Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?
Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?
Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign?
Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?
An ad may not appear correctly on mobile phones if it:
An ad’s Quality Score on the Display Network will affect:
An advertiser creates a display ad with Ad gallery. It doesn’t show properly in all the sizes the advertiser wants to use. What should the advertiser do to ensure that it shows in all sizes without limiting exposure?
An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?
An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?
An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because:
An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:
An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?
An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, he should review:
An advertiser who sells coffee beans adds the keyword “Java’” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?
An advertiser who wants to target specific categories of video content on the Display Network should:
An advertiser who’s had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad gallery compared with other tools?
An advertiser would benefit from using affinity audience targeting if they want to reach people:
Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?
As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara?
Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?
Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)
Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?
Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?
Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?
Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?
Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing?
Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective?
Colin Wants To Get The Word Out About His Newest Product. He’s Planning To Create A Google Display Campaign With Building Awareness As His Marketing Objective. Why Would Colin Choose “Build Awareness” As His Marketing Objective?
Cost–per–thousand impressions (CPM) bidding is only available for:
Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?
Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?
Display inventory on the Display Network is published by AdSense or:
Doreen is looking to drive sales on her website, and is considering creating a Google Display Remarketing campaign How might remarketing help her meet her marketing objective?
Doreen Uses Google Search To Reach Customers As They Search For Products Similar To Hers. She’d Like To Create A Display Remarketing Campaign To Reconnect With Users And Increase Sales. How Might Remarketing Help Her Meet This Marketing Objective?
Dynamic remarketing lets an advertiser:
Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?
“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:
Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)
For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the:
For an ad entering an auction on the Display Network, the AdWords system will calculate the effective cost–per–thousand impressions (eCPM) when there are:
For an advertiser focused on branding, what are the key success metrics?
Francis Tries To Explain To His Boss The Benefits Of Using Automated Bidding. Match These Aspects Of Automated Bidding With The Benefits They Serve.
Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?
Frequency capping gives advertisers the ability to specify a limit to the number of:
Frequency capping limits the number of times:
Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals?
Gavin Is Creating A Google Display Ads Campaign To Help Grow Sales For His Online Clothing Store. His Goal Is To Connect With Users Who Previously Viewed Pages On His Website Without Making A Purchase. Which Option Will Best Serve Gavin’s Marketing Goals?
Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?
Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?
Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
Google Display Ads Lets Advertisers Upload Their Own Ads To The System, Allowing Advertisers Greater Control Over The Look And Feel Of Their Messaging. What Are The Two Types Of Uploaded Ads?
Google Display Ads lets advertisers upload their own creative assets to the system. This allows advertisers greater control over the look and feel of their ads. What are the two types of uploaded ads?
Google Display Lets Advertisers Choose Between Two Main Ad Formats: Responsive Display Ads And Uploaded Image Ads. Match The Benefit Of Each Ad Type To The Appropriate Ad Format Option.
Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
Hayley’s client wants to drive sales of her new cookbook that’s about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:
How Can Google Ads Help You Advance Your Business Goals?
How can Performance Planner serve your business?
How do Responsive Display Ads use automation?
How does an extension work on a Display ad?
How does automating your bid contribute to a successful Google Ads campaign?
How does Google Display Ads drive marketing results every day for thousands of advertisers around the world?
How does Google Display Ads drive marketing results for thousands of advertisers worldwide?
How does Google Display Ads drive results every day for thousands of advertisers?
How Does Google Display Ads Grow Marketing Results For Advertisers?
How does Google Display Ads help advertisers meet their marketing objectives and drive results?
How is using non-last-click attribution conversions useful for Performance Planner forecasts?
How long should advertisers wait after creating a new Display campaign before analyzing its performance?
How many websites are part of the Google Display Network?
Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.) Select All Correct Responses
If a display ad appears “above the fold,” this means that it:
If a display ad has been disapproved, how do you submit a request for another review?
If an advertiser chooses to run ads in image formats, Google will:
If John is setting up a new video campaign, which manual bidding strategy should he use?
If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?
If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?
If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?
If you’re considering a Display Network campaign and want to estimate the reach of different targeting options, you’d use:
If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:
In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)
In–market audience targeting consists of people:
In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?
In order to use Conversion Optimizer, an advertiser must:
In order to use remarketing with Google Analytics, you need to:
In order to use target cost–per–acquisition (CPA) bidding, an advertiser must:
In your next campaign you’d like to show images of your products in your ads. What campaign type do you choose?
Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?
Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts wer successful, but he now wants to scale things to a larger degree. Jake can reach a wide audience by using Smart Display campaigns. How many websites and apps are available for Smart Display campaigns to run across?
James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)
James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?
Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?
Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign? (Choose two.) Select All Correct Responses
Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?
Julie wants to show potential customers products they previously viewed on her website. What does Julie need in place to create dynamically generated display ads within a Dynamic Remarketing campaign?
Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?
Karen owns a large online business selling antiques. She wants to create a Smart Display campaign. What are two of the three inputs she must supply in order to create a Smart Display campaign? (Choose two.)
Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?
Kevin Has A Large Collection Of Images And Videos Available For Use But Not A Lot Of Time To Design Ad Creatives For His Google Display Ads Campaign. Which Display Ad Format Could Kevin Use To Save Time?
Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control. Match the ad he’s creating to the appropriate ad format option.
Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this?
Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.) Select All Correct Responses
Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?
Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.) Select All Correct Responses
Managed placements allow advertisers to:
Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?
Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?
Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?
Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?
Mary Manages Google Search Campaigns And Would Like To Extend Her Reach With Google Display Ads. She’s Trying To Decide Whether To Create A Standard Display Campaign Or A Smart Display Campaign. Why Would Mary Choose Standard Display Campaigns Over Smart Display Campaigns?
Match Each Auto-Bidding Strategy To The Right Campaign Goal.
Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)
Match the marketers with the Display Ad format that fits them best. (Formats can be used more than once.)
Mike Is Interested In Using Automation To More Effectively Manage His Google Display Campaigns. What’s One Automation Model That Smart Display Campaigns Provide?
Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?
Millie Is Managing A Google Ads Campaign For A New Client Who’s Tracking All Important Actions Post-Click And Values Each Of Their Conversion Actions Equally. What Type Of Automated Bidding Strategy Would Be Ideal For This Client?
Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?
Of The Ad Formats Available On The Google Display Network, Which One Will Automatically Adjust Its Presentation To Best fit The Available Space On Page?
Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?
On the Display Network, enhanced cost–per–click (ECPC) automatically:
Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)
Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?
Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?
Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?
Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?
Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)
Remarketing is targeting ads to people who’ve already visited:
Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?
Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?
Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?
Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?
Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. Which type of automated bidding strategy is Siona using?
Smart Display Campaigns Use Full Automation To Optimize And Automate Nearly All Aspects Of Your Display Campaigns. All You Have To Do Is Provide A Few Inputs. What Can A User Input In A Smart Display Campaign?
Someone browsing the Internet sees an AdWords display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:
Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?
Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order for a Smart Display campaign to automate her ad creation? (Choose two.)
Targeting by topic is a good strategy if your client wants to:
The Ad gallery allows advertisers to:
The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)
The dynamic remarketing tag collects data such as:
Thelma Is Creating A Display Campaign For Her Online Toy Store. She Wants To Showcase Her Products To Parents Between The Ages Of 25 To 34. Which Option Should Thelma Select To Best Reach These Users?
Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal?
There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3)
To raise awareness of what you’re advertising without limiting who might see your ads, you should:
Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective?
Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?
Trina Is Considering Using Automated Bidding, As She’s Looking To Make Her Campaign Management Process More Efficient. What Are Three Ways That Automated Bidding Can Improve Efficiency?
Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
True or False: An advertiser can target mobile apps via AdWords.
Uploaded Ads Give Advertisers Access To More Inventory Than Responsive Display Ads.
Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
View–through conversions are available only to:
Viewable cost–per–thousand impressions (vCPM):
Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?
What are key factors to keep in mind when choosing a bidding strategy for your campaign?
What are the key benefits of using the Google Display Network? (Choose 2)
What Are The Three Main Automation Components Of Smart Display Campaigns?
What Are The Three Marketing Objectives That Can Be Met Via Targeting On Google Display Ads?
What are two benefits of automated bidding? (Choose two.) Select All Correct Responses
What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.) Select All Correct Responses
What are two reasons a marketer might use Responsive Display Ads? (Choose two.) Select All Correct Responses
What are two ways Google Ads can fuel your business goals? (Choose two.) Select All Correct Responses
What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)
What can automated bidding help an advertiser improve?
What can the Performance Planner assist you with?
What can the Performance Planner recommend?
What can you do by creating a separate campaign that’s targeted only to the Display Network?
What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?
What does Performance Planner automatically do?
What does remarketing allow you to do? (Choose 2)
What functionality applies to HTML5 ads?
What is a best practice for building ads using the Ad gallery?
What is a key benefit of Smart Display campaigns?
What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
What is one way that Performance Planner helps businesses increase sales?
What is the reach of the Google Display Network?
What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?
What targeting options are available on the Display Network? (Choose 2)
What Two Main Ad Formats Can Be Used In A Google Display Ads Campaign?
What Two Types Of Remarketing Can Be Used On Google Display Ads?
What’s a best practice for building ads with Ad gallery?
What’s a best practice for creating an effective ad with Ad gallery?
What’s a characteristic of Responsive Display Ads?
What’s a key benefit of Responsive Display Ads?
What’s an advantage of Responsive Display Ads?
What’s an advantage of the reach of Responsive Display Ads?
What’s an advantage of using Responsive Display Ads?
What’s needed to create a “Display Network” campaign to start promoting an app in other apps and on mobile websites?
What’s one benefit of using responsive display ads?
What’s one reason to use a responsive display ad for your campaign?
What’s provided by Responsive Display Ads?
What’s something you can do in Ad gallery to enhance a dynamic display ad?
When a Responsive Display Ad is automatically assembled, what’s adjusted to fit the ad slot?
When an advertiser using viewable cost–per–thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:
When competing for the same ad unit, if the Ad Rank of a cost–per–thousand impressions (CPM), placement–targeted ad is higher than the combined Ad Rank of all competing keyword–targeted ads, then the:
When creating a display ad, Ad gallery lets you:
When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?
When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:
When planning a campaign, the first thing an advertiser thinks about should be:
When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?
When should you use AMPHTML ads? (Choose two.)
When should you use automated bidding?
When should you use responsive display ads?
When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:
When visibility is the campaign goal, which bidding strategy should an advertiser choose?
Where can you place a client’s image and video ads?
Which ad format is easiest to create and edit, and has the widest reach on the Display Network?
Which ad format is recommended for building awareness?
Which ad format is recommended for driving action?
Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?
Which allows advertisers to see which sites referred visitors with the most time spent on site?
Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?
Which best practice is advisable when optimizing ad groups within a placement–targeted display campaign?
Which bidding option is best suited for an advertiser focused on branding goals?
Which bidding option is best suited for an advertiser focused on direct response marketing goals?
Which bidding strategy should use you if you want to increase revenue from your ad spend?
Which bidding type is only available for ads on the Display Network?
Which builds keyword lists that can be used to show your ads on relevant webpages across the Display Network?
Which Display Ad format adjusts to available ad space?
Which Display Ad format automatically creates ads from uploaded headlines, logos, images, and videos?
Which Display Ad format runs in both native and non-native inventory?
Which Display Ad format should you use if you’re concerned about malware and want a secure ad experience across platforms?
Which factors should an advertiser consider when deciding on a bidding strategy?
Which feature applies to the Display Network but not the Search Network?
Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?
Which functionality applies to HTML5 ads?
Which group would you be able to reach with a Google Display campaign using demographic targeting?
Which is a benefit of using a Lightbox ad?
Which is a benefit of using display advertising with Google to build brand awareness?
Which is a method for evaluating performance of engagement ads created with the Ad gallery?
Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website?
Which manual bidding strategy can you use to increase your reach?
Which Of The Following Are The Benefits Of Using Responsive Display Ads?
Which Of The Following Is A Core Benefit Of Google Ads Automated Bidding?
Which Of The Following Is Not A Component Of Google Display Ads’ Value Proposition?
Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Display Network?
Which practice would be acceptable under Google’s editorial and technical requirements?
Which practice would violate Google’s editorial and professional requirements?
Which remarketing list segment will typically have the highest volume of viewers?
Which report is helpful when using site and category exclusions?
Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?
Which statement accurately describes the reach of Affinity Audiences’ targeting?
Which statement is true about Responsive Display Ads?
Which statement is true about the value of Google Display Ads?
Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network?
Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?
Which Targeting Option Is Best For Achieving Brand Awareness?
Which Targeting Option Is Best For Influencing Consideration?
Which tool works best to help advertisers automatically find and bid on relevant placements?
Which two are available in Google Ads? (Choose two.)
Which two statements are true about how you can use targeting options to optimize a Google Ads campaign? (Choose two.)
Which Two Statements Are True About The Use Of Targeting Options To Optimize A Google Ads Campaign? (Choose Two.)
Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?
Which type of automated bidding strategy is target cost-per-acquisition (CPA)?
Which type of automated bidding strategy is Target return on ad spend (ROAS)?
Which would contribute to a higher Quality Score for a display ad?
While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?
Why is it recommended to separate Display Network campaigns from Search Network campaigns?
Why is using the performance targets feature after utilizing the Performance Planner recommended?
Why Should An Advertiser Consider Using Responsive Display Ads?
Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
Why should your business use Performance Planner?
You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?
You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?
You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?
You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)
You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?
You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start?
You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
You might choose to use preferred layouts for dynamic display ads if your client:
You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site?
You’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use?
You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use?
Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?
Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?
Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?
Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?
Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?
Your client has a cupcake shop in a hard–to–find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?
Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?
Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?
Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of AdWords campaign would be best for that?
Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display opt-in because the Display option:
Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display option:
Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?
Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:
Your company provides home maintenance services and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.)
You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?
You’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjusts its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?
You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?
YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage with your brand during high-intent moments. What other marketing objective can YouTube and Google video solutions fulfill?
You’ve been tasked with marketing a new line of plumbing services, but you have a set budget that you cannot exceed. Why is Google Ads a viable option?
You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results?
Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?
Content: As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara? Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction? Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory? Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? ( | https://dmcceqa.com/how-do-responsive-display-ads-use-automation/ |
msmarco_v2.1_doc_15_759446822#17_1522320277 | Title: How do Responsive Display Ads use automation?
Headings: How do Responsive Display Ads use automation?
How do Responsive Display Ads use automation?
Correct Answer:
Google Ads Display Certification Exam Answers 2021
A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience?
A Company That Produces Sporting Equipment For Senior Citizens Would Like To Use Google Display Ads To Reach New Customers. Their Product Line Gears Toward People, With Or Without An Identified Interest In Sports, Over The Age Of 65. Which Option Can Best Help Them Reach These Users?
A custom Lightbox ad must have a format hosted in:
A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:
A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that features:
A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?
A Ready Lightbox ad can contain:
A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?
A Small Business Uses Google Display Ads To Help Deliver Relevant Advertising To People Browsing The Web. Which Statement Is True About Where Google Display Ads Connects With These Valuable Audiences?
A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display Ads connects with these valuable audiences?
Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign. What are two relevant options he might use to reach his goal? (Choose two.)
Ads are likely to be most contextually relevant to the sites on which they appear when using:
Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:
Advertising With Google Ads Starts With Creating Campaigns Based On Your Business Objectives. Which Campaign Type Would You Pick For Each Of The Following Scenarios?
Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?
Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?
Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign?
Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?
An ad may not appear correctly on mobile phones if it:
An ad’s Quality Score on the Display Network will affect:
An advertiser creates a display ad with Ad gallery. It doesn’t show properly in all the sizes the advertiser wants to use. What should the advertiser do to ensure that it shows in all sizes without limiting exposure?
An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?
An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?
An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because:
An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:
An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?
An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, he should review:
An advertiser who sells coffee beans adds the keyword “Java’” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?
An advertiser who wants to target specific categories of video content on the Display Network should:
An advertiser who’s had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad gallery compared with other tools?
An advertiser would benefit from using affinity audience targeting if they want to reach people:
Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?
As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara?
Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?
Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)
Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?
Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?
Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?
Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?
Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing?
Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective?
Colin Wants To Get The Word Out About His Newest Product. He’s Planning To Create A Google Display Campaign With Building Awareness As His Marketing Objective. Why Would Colin Choose “Build Awareness” As His Marketing Objective?
Cost–per–thousand impressions (CPM) bidding is only available for:
Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?
Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?
Display inventory on the Display Network is published by AdSense or:
Doreen is looking to drive sales on her website, and is considering creating a Google Display Remarketing campaign How might remarketing help her meet her marketing objective?
Doreen Uses Google Search To Reach Customers As They Search For Products Similar To Hers. She’d Like To Create A Display Remarketing Campaign To Reconnect With Users And Increase Sales. How Might Remarketing Help Her Meet This Marketing Objective?
Dynamic remarketing lets an advertiser:
Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?
“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:
Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)
For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the:
For an ad entering an auction on the Display Network, the AdWords system will calculate the effective cost–per–thousand impressions (eCPM) when there are:
For an advertiser focused on branding, what are the key success metrics?
Francis Tries To Explain To His Boss The Benefits Of Using Automated Bidding. Match These Aspects Of Automated Bidding With The Benefits They Serve.
Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?
Frequency capping gives advertisers the ability to specify a limit to the number of:
Frequency capping limits the number of times:
Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals?
Gavin Is Creating A Google Display Ads Campaign To Help Grow Sales For His Online Clothing Store. His Goal Is To Connect With Users Who Previously Viewed Pages On His Website Without Making A Purchase. Which Option Will Best Serve Gavin’s Marketing Goals?
Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?
Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?
Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
Google Display Ads Lets Advertisers Upload Their Own Ads To The System, Allowing Advertisers Greater Control Over The Look And Feel Of Their Messaging. What Are The Two Types Of Uploaded Ads?
Google Display Ads lets advertisers upload their own creative assets to the system. This allows advertisers greater control over the look and feel of their ads. What are the two types of uploaded ads?
Google Display Lets Advertisers Choose Between Two Main Ad Formats: Responsive Display Ads And Uploaded Image Ads. Match The Benefit Of Each Ad Type To The Appropriate Ad Format Option.
Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
Hayley’s client wants to drive sales of her new cookbook that’s about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:
How Can Google Ads Help You Advance Your Business Goals?
How can Performance Planner serve your business?
How do Responsive Display Ads use automation?
How does an extension work on a Display ad?
How does automating your bid contribute to a successful Google Ads campaign?
How does Google Display Ads drive marketing results every day for thousands of advertisers around the world?
How does Google Display Ads drive marketing results for thousands of advertisers worldwide?
How does Google Display Ads drive results every day for thousands of advertisers?
How Does Google Display Ads Grow Marketing Results For Advertisers?
How does Google Display Ads help advertisers meet their marketing objectives and drive results?
How is using non-last-click attribution conversions useful for Performance Planner forecasts?
How long should advertisers wait after creating a new Display campaign before analyzing its performance?
How many websites are part of the Google Display Network?
Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.) Select All Correct Responses
If a display ad appears “above the fold,” this means that it:
If a display ad has been disapproved, how do you submit a request for another review?
If an advertiser chooses to run ads in image formats, Google will:
If John is setting up a new video campaign, which manual bidding strategy should he use?
If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?
If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?
If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?
If you’re considering a Display Network campaign and want to estimate the reach of different targeting options, you’d use:
If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:
In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)
In–market audience targeting consists of people:
In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?
In order to use Conversion Optimizer, an advertiser must:
In order to use remarketing with Google Analytics, you need to:
In order to use target cost–per–acquisition (CPA) bidding, an advertiser must:
In your next campaign you’d like to show images of your products in your ads. What campaign type do you choose?
Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?
Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts wer successful, but he now wants to scale things to a larger degree. Jake can reach a wide audience by using Smart Display campaigns. How many websites and apps are available for Smart Display campaigns to run across?
James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)
James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?
Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?
Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign? (Choose two.) Select All Correct Responses
Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?
Julie wants to show potential customers products they previously viewed on her website. What does Julie need in place to create dynamically generated display ads within a Dynamic Remarketing campaign?
Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?
Karen owns a large online business selling antiques. She wants to create a Smart Display campaign. What are two of the three inputs she must supply in order to create a Smart Display campaign? (Choose two.)
Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?
Kevin Has A Large Collection Of Images And Videos Available For Use But Not A Lot Of Time To Design Ad Creatives For His Google Display Ads Campaign. Which Display Ad Format Could Kevin Use To Save Time?
Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control. Match the ad he’s creating to the appropriate ad format option.
Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this?
Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.) Select All Correct Responses
Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?
Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.) Select All Correct Responses
Managed placements allow advertisers to:
Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?
Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?
Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?
Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?
Mary Manages Google Search Campaigns And Would Like To Extend Her Reach With Google Display Ads. She’s Trying To Decide Whether To Create A Standard Display Campaign Or A Smart Display Campaign. Why Would Mary Choose Standard Display Campaigns Over Smart Display Campaigns?
Match Each Auto-Bidding Strategy To The Right Campaign Goal.
Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)
Match the marketers with the Display Ad format that fits them best. (Formats can be used more than once.)
Mike Is Interested In Using Automation To More Effectively Manage His Google Display Campaigns. What’s One Automation Model That Smart Display Campaigns Provide?
Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?
Millie Is Managing A Google Ads Campaign For A New Client Who’s Tracking All Important Actions Post-Click And Values Each Of Their Conversion Actions Equally. What Type Of Automated Bidding Strategy Would Be Ideal For This Client?
Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?
Of The Ad Formats Available On The Google Display Network, Which One Will Automatically Adjust Its Presentation To Best fit The Available Space On Page?
Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?
On the Display Network, enhanced cost–per–click (ECPC) automatically:
Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)
Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?
Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?
Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?
Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?
Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)
Remarketing is targeting ads to people who’ve already visited:
Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?
Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?
Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?
Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?
Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. Which type of automated bidding strategy is Siona using?
Smart Display Campaigns Use Full Automation To Optimize And Automate Nearly All Aspects Of Your Display Campaigns. All You Have To Do Is Provide A Few Inputs. What Can A User Input In A Smart Display Campaign?
Someone browsing the Internet sees an AdWords display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:
Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?
Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order for a Smart Display campaign to automate her ad creation? (Choose two.)
Targeting by topic is a good strategy if your client wants to:
The Ad gallery allows advertisers to:
The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)
The dynamic remarketing tag collects data such as:
Thelma Is Creating A Display Campaign For Her Online Toy Store. She Wants To Showcase Her Products To Parents Between The Ages Of 25 To 34. Which Option Should Thelma Select To Best Reach These Users?
Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal?
There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3)
To raise awareness of what you’re advertising without limiting who might see your ads, you should:
Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective?
Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?
Trina Is Considering Using Automated Bidding, As She’s Looking To Make Her Campaign Management Process More Efficient. What Are Three Ways That Automated Bidding Can Improve Efficiency?
Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
True or False: An advertiser can target mobile apps via AdWords.
Uploaded Ads Give Advertisers Access To More Inventory Than Responsive Display Ads.
Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
View–through conversions are available only to:
Viewable cost–per–thousand impressions (vCPM):
Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?
What are key factors to keep in mind when choosing a bidding strategy for your campaign?
What are the key benefits of using the Google Display Network? (Choose 2)
What Are The Three Main Automation Components Of Smart Display Campaigns?
What Are The Three Marketing Objectives That Can Be Met Via Targeting On Google Display Ads?
What are two benefits of automated bidding? (Choose two.) Select All Correct Responses
What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.) Select All Correct Responses
What are two reasons a marketer might use Responsive Display Ads? (Choose two.) Select All Correct Responses
What are two ways Google Ads can fuel your business goals? (Choose two.) Select All Correct Responses
What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)
What can automated bidding help an advertiser improve?
What can the Performance Planner assist you with?
What can the Performance Planner recommend?
What can you do by creating a separate campaign that’s targeted only to the Display Network?
What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?
What does Performance Planner automatically do?
What does remarketing allow you to do? (Choose 2)
What functionality applies to HTML5 ads?
What is a best practice for building ads using the Ad gallery?
What is a key benefit of Smart Display campaigns?
What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
What is one way that Performance Planner helps businesses increase sales?
What is the reach of the Google Display Network?
What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?
What targeting options are available on the Display Network? (Choose 2)
What Two Main Ad Formats Can Be Used In A Google Display Ads Campaign?
What Two Types Of Remarketing Can Be Used On Google Display Ads?
What’s a best practice for building ads with Ad gallery?
What’s a best practice for creating an effective ad with Ad gallery?
What’s a characteristic of Responsive Display Ads?
What’s a key benefit of Responsive Display Ads?
What’s an advantage of Responsive Display Ads?
What’s an advantage of the reach of Responsive Display Ads?
What’s an advantage of using Responsive Display Ads?
What’s needed to create a “Display Network” campaign to start promoting an app in other apps and on mobile websites?
What’s one benefit of using responsive display ads?
What’s one reason to use a responsive display ad for your campaign?
What’s provided by Responsive Display Ads?
What’s something you can do in Ad gallery to enhance a dynamic display ad?
When a Responsive Display Ad is automatically assembled, what’s adjusted to fit the ad slot?
When an advertiser using viewable cost–per–thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:
When competing for the same ad unit, if the Ad Rank of a cost–per–thousand impressions (CPM), placement–targeted ad is higher than the combined Ad Rank of all competing keyword–targeted ads, then the:
When creating a display ad, Ad gallery lets you:
When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?
When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:
When planning a campaign, the first thing an advertiser thinks about should be:
When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?
When should you use AMPHTML ads? (Choose two.)
When should you use automated bidding?
When should you use responsive display ads?
When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:
When visibility is the campaign goal, which bidding strategy should an advertiser choose?
Where can you place a client’s image and video ads?
Which ad format is easiest to create and edit, and has the widest reach on the Display Network?
Which ad format is recommended for building awareness?
Which ad format is recommended for driving action?
Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?
Which allows advertisers to see which sites referred visitors with the most time spent on site?
Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?
Which best practice is advisable when optimizing ad groups within a placement–targeted display campaign?
Which bidding option is best suited for an advertiser focused on branding goals?
Which bidding option is best suited for an advertiser focused on direct response marketing goals?
Which bidding strategy should use you if you want to increase revenue from your ad spend?
Which bidding type is only available for ads on the Display Network?
Which builds keyword lists that can be used to show your ads on relevant webpages across the Display Network?
Which Display Ad format adjusts to available ad space?
Which Display Ad format automatically creates ads from uploaded headlines, logos, images, and videos?
Which Display Ad format runs in both native and non-native inventory?
Which Display Ad format should you use if you’re concerned about malware and want a secure ad experience across platforms?
Which factors should an advertiser consider when deciding on a bidding strategy?
Which feature applies to the Display Network but not the Search Network?
Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?
Which functionality applies to HTML5 ads?
Which group would you be able to reach with a Google Display campaign using demographic targeting?
Which is a benefit of using a Lightbox ad?
Which is a benefit of using display advertising with Google to build brand awareness?
Which is a method for evaluating performance of engagement ads created with the Ad gallery?
Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website?
Which manual bidding strategy can you use to increase your reach?
Which Of The Following Are The Benefits Of Using Responsive Display Ads?
Which Of The Following Is A Core Benefit Of Google Ads Automated Bidding?
Which Of The Following Is Not A Component Of Google Display Ads’ Value Proposition?
Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Display Network?
Which practice would be acceptable under Google’s editorial and technical requirements?
Which practice would violate Google’s editorial and professional requirements?
Which remarketing list segment will typically have the highest volume of viewers?
Which report is helpful when using site and category exclusions?
Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?
Which statement accurately describes the reach of Affinity Audiences’ targeting?
Which statement is true about Responsive Display Ads?
Which statement is true about the value of Google Display Ads?
Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network?
Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?
Which Targeting Option Is Best For Achieving Brand Awareness?
Which Targeting Option Is Best For Influencing Consideration?
Which tool works best to help advertisers automatically find and bid on relevant placements?
Which two are available in Google Ads? (Choose two.)
Which two statements are true about how you can use targeting options to optimize a Google Ads campaign? (Choose two.)
Which Two Statements Are True About The Use Of Targeting Options To Optimize A Google Ads Campaign? (Choose Two.)
Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?
Which type of automated bidding strategy is target cost-per-acquisition (CPA)?
Which type of automated bidding strategy is Target return on ad spend (ROAS)?
Which would contribute to a higher Quality Score for a display ad?
While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?
Why is it recommended to separate Display Network campaigns from Search Network campaigns?
Why is using the performance targets feature after utilizing the Performance Planner recommended?
Why Should An Advertiser Consider Using Responsive Display Ads?
Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
Why should your business use Performance Planner?
You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?
You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?
You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?
You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)
You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?
You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start?
You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
You might choose to use preferred layouts for dynamic display ads if your client:
You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site?
You’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use?
You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use?
Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?
Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?
Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?
Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?
Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?
Your client has a cupcake shop in a hard–to–find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?
Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?
Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?
Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of AdWords campaign would be best for that?
Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display opt-in because the Display option:
Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display option:
Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?
Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:
Your company provides home maintenance services and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.)
You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?
You’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjusts its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?
You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?
YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage with your brand during high-intent moments. What other marketing objective can YouTube and Google video solutions fulfill?
You’ve been tasked with marketing a new line of plumbing services, but you have a set budget that you cannot exceed. Why is Google Ads a viable option?
You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results?
Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?
Content: Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory? Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? ( Choose two.) Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective? Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. | https://dmcceqa.com/how-do-responsive-display-ads-use-automation/ |
msmarco_v2.1_doc_15_759446822#18_1522368952 | Title: How do Responsive Display Ads use automation?
Headings: How do Responsive Display Ads use automation?
How do Responsive Display Ads use automation?
Correct Answer:
Google Ads Display Certification Exam Answers 2021
A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience?
A Company That Produces Sporting Equipment For Senior Citizens Would Like To Use Google Display Ads To Reach New Customers. Their Product Line Gears Toward People, With Or Without An Identified Interest In Sports, Over The Age Of 65. Which Option Can Best Help Them Reach These Users?
A custom Lightbox ad must have a format hosted in:
A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:
A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that features:
A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?
A Ready Lightbox ad can contain:
A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?
A Small Business Uses Google Display Ads To Help Deliver Relevant Advertising To People Browsing The Web. Which Statement Is True About Where Google Display Ads Connects With These Valuable Audiences?
A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display Ads connects with these valuable audiences?
Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign. What are two relevant options he might use to reach his goal? (Choose two.)
Ads are likely to be most contextually relevant to the sites on which they appear when using:
Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:
Advertising With Google Ads Starts With Creating Campaigns Based On Your Business Objectives. Which Campaign Type Would You Pick For Each Of The Following Scenarios?
Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?
Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?
Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign?
Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?
An ad may not appear correctly on mobile phones if it:
An ad’s Quality Score on the Display Network will affect:
An advertiser creates a display ad with Ad gallery. It doesn’t show properly in all the sizes the advertiser wants to use. What should the advertiser do to ensure that it shows in all sizes without limiting exposure?
An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?
An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?
An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because:
An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:
An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?
An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, he should review:
An advertiser who sells coffee beans adds the keyword “Java’” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?
An advertiser who wants to target specific categories of video content on the Display Network should:
An advertiser who’s had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad gallery compared with other tools?
An advertiser would benefit from using affinity audience targeting if they want to reach people:
Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?
As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara?
Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?
Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)
Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?
Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?
Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?
Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?
Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing?
Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective?
Colin Wants To Get The Word Out About His Newest Product. He’s Planning To Create A Google Display Campaign With Building Awareness As His Marketing Objective. Why Would Colin Choose “Build Awareness” As His Marketing Objective?
Cost–per–thousand impressions (CPM) bidding is only available for:
Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?
Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?
Display inventory on the Display Network is published by AdSense or:
Doreen is looking to drive sales on her website, and is considering creating a Google Display Remarketing campaign How might remarketing help her meet her marketing objective?
Doreen Uses Google Search To Reach Customers As They Search For Products Similar To Hers. She’d Like To Create A Display Remarketing Campaign To Reconnect With Users And Increase Sales. How Might Remarketing Help Her Meet This Marketing Objective?
Dynamic remarketing lets an advertiser:
Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?
“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:
Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)
For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the:
For an ad entering an auction on the Display Network, the AdWords system will calculate the effective cost–per–thousand impressions (eCPM) when there are:
For an advertiser focused on branding, what are the key success metrics?
Francis Tries To Explain To His Boss The Benefits Of Using Automated Bidding. Match These Aspects Of Automated Bidding With The Benefits They Serve.
Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?
Frequency capping gives advertisers the ability to specify a limit to the number of:
Frequency capping limits the number of times:
Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals?
Gavin Is Creating A Google Display Ads Campaign To Help Grow Sales For His Online Clothing Store. His Goal Is To Connect With Users Who Previously Viewed Pages On His Website Without Making A Purchase. Which Option Will Best Serve Gavin’s Marketing Goals?
Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?
Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?
Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
Google Display Ads Lets Advertisers Upload Their Own Ads To The System, Allowing Advertisers Greater Control Over The Look And Feel Of Their Messaging. What Are The Two Types Of Uploaded Ads?
Google Display Ads lets advertisers upload their own creative assets to the system. This allows advertisers greater control over the look and feel of their ads. What are the two types of uploaded ads?
Google Display Lets Advertisers Choose Between Two Main Ad Formats: Responsive Display Ads And Uploaded Image Ads. Match The Benefit Of Each Ad Type To The Appropriate Ad Format Option.
Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
Hayley’s client wants to drive sales of her new cookbook that’s about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:
How Can Google Ads Help You Advance Your Business Goals?
How can Performance Planner serve your business?
How do Responsive Display Ads use automation?
How does an extension work on a Display ad?
How does automating your bid contribute to a successful Google Ads campaign?
How does Google Display Ads drive marketing results every day for thousands of advertisers around the world?
How does Google Display Ads drive marketing results for thousands of advertisers worldwide?
How does Google Display Ads drive results every day for thousands of advertisers?
How Does Google Display Ads Grow Marketing Results For Advertisers?
How does Google Display Ads help advertisers meet their marketing objectives and drive results?
How is using non-last-click attribution conversions useful for Performance Planner forecasts?
How long should advertisers wait after creating a new Display campaign before analyzing its performance?
How many websites are part of the Google Display Network?
Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.) Select All Correct Responses
If a display ad appears “above the fold,” this means that it:
If a display ad has been disapproved, how do you submit a request for another review?
If an advertiser chooses to run ads in image formats, Google will:
If John is setting up a new video campaign, which manual bidding strategy should he use?
If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?
If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?
If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?
If you’re considering a Display Network campaign and want to estimate the reach of different targeting options, you’d use:
If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:
In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)
In–market audience targeting consists of people:
In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?
In order to use Conversion Optimizer, an advertiser must:
In order to use remarketing with Google Analytics, you need to:
In order to use target cost–per–acquisition (CPA) bidding, an advertiser must:
In your next campaign you’d like to show images of your products in your ads. What campaign type do you choose?
Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?
Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts wer successful, but he now wants to scale things to a larger degree. Jake can reach a wide audience by using Smart Display campaigns. How many websites and apps are available for Smart Display campaigns to run across?
James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)
James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?
Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?
Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign? (Choose two.) Select All Correct Responses
Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?
Julie wants to show potential customers products they previously viewed on her website. What does Julie need in place to create dynamically generated display ads within a Dynamic Remarketing campaign?
Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?
Karen owns a large online business selling antiques. She wants to create a Smart Display campaign. What are two of the three inputs she must supply in order to create a Smart Display campaign? (Choose two.)
Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?
Kevin Has A Large Collection Of Images And Videos Available For Use But Not A Lot Of Time To Design Ad Creatives For His Google Display Ads Campaign. Which Display Ad Format Could Kevin Use To Save Time?
Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control. Match the ad he’s creating to the appropriate ad format option.
Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this?
Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.) Select All Correct Responses
Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?
Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.) Select All Correct Responses
Managed placements allow advertisers to:
Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?
Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?
Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?
Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?
Mary Manages Google Search Campaigns And Would Like To Extend Her Reach With Google Display Ads. She’s Trying To Decide Whether To Create A Standard Display Campaign Or A Smart Display Campaign. Why Would Mary Choose Standard Display Campaigns Over Smart Display Campaigns?
Match Each Auto-Bidding Strategy To The Right Campaign Goal.
Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)
Match the marketers with the Display Ad format that fits them best. (Formats can be used more than once.)
Mike Is Interested In Using Automation To More Effectively Manage His Google Display Campaigns. What’s One Automation Model That Smart Display Campaigns Provide?
Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?
Millie Is Managing A Google Ads Campaign For A New Client Who’s Tracking All Important Actions Post-Click And Values Each Of Their Conversion Actions Equally. What Type Of Automated Bidding Strategy Would Be Ideal For This Client?
Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?
Of The Ad Formats Available On The Google Display Network, Which One Will Automatically Adjust Its Presentation To Best fit The Available Space On Page?
Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?
On the Display Network, enhanced cost–per–click (ECPC) automatically:
Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)
Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?
Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?
Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?
Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?
Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)
Remarketing is targeting ads to people who’ve already visited:
Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?
Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?
Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?
Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?
Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. Which type of automated bidding strategy is Siona using?
Smart Display Campaigns Use Full Automation To Optimize And Automate Nearly All Aspects Of Your Display Campaigns. All You Have To Do Is Provide A Few Inputs. What Can A User Input In A Smart Display Campaign?
Someone browsing the Internet sees an AdWords display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:
Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?
Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order for a Smart Display campaign to automate her ad creation? (Choose two.)
Targeting by topic is a good strategy if your client wants to:
The Ad gallery allows advertisers to:
The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)
The dynamic remarketing tag collects data such as:
Thelma Is Creating A Display Campaign For Her Online Toy Store. She Wants To Showcase Her Products To Parents Between The Ages Of 25 To 34. Which Option Should Thelma Select To Best Reach These Users?
Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal?
There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3)
To raise awareness of what you’re advertising without limiting who might see your ads, you should:
Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective?
Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?
Trina Is Considering Using Automated Bidding, As She’s Looking To Make Her Campaign Management Process More Efficient. What Are Three Ways That Automated Bidding Can Improve Efficiency?
Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
True or False: An advertiser can target mobile apps via AdWords.
Uploaded Ads Give Advertisers Access To More Inventory Than Responsive Display Ads.
Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
View–through conversions are available only to:
Viewable cost–per–thousand impressions (vCPM):
Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?
What are key factors to keep in mind when choosing a bidding strategy for your campaign?
What are the key benefits of using the Google Display Network? (Choose 2)
What Are The Three Main Automation Components Of Smart Display Campaigns?
What Are The Three Marketing Objectives That Can Be Met Via Targeting On Google Display Ads?
What are two benefits of automated bidding? (Choose two.) Select All Correct Responses
What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.) Select All Correct Responses
What are two reasons a marketer might use Responsive Display Ads? (Choose two.) Select All Correct Responses
What are two ways Google Ads can fuel your business goals? (Choose two.) Select All Correct Responses
What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)
What can automated bidding help an advertiser improve?
What can the Performance Planner assist you with?
What can the Performance Planner recommend?
What can you do by creating a separate campaign that’s targeted only to the Display Network?
What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?
What does Performance Planner automatically do?
What does remarketing allow you to do? (Choose 2)
What functionality applies to HTML5 ads?
What is a best practice for building ads using the Ad gallery?
What is a key benefit of Smart Display campaigns?
What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
What is one way that Performance Planner helps businesses increase sales?
What is the reach of the Google Display Network?
What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?
What targeting options are available on the Display Network? (Choose 2)
What Two Main Ad Formats Can Be Used In A Google Display Ads Campaign?
What Two Types Of Remarketing Can Be Used On Google Display Ads?
What’s a best practice for building ads with Ad gallery?
What’s a best practice for creating an effective ad with Ad gallery?
What’s a characteristic of Responsive Display Ads?
What’s a key benefit of Responsive Display Ads?
What’s an advantage of Responsive Display Ads?
What’s an advantage of the reach of Responsive Display Ads?
What’s an advantage of using Responsive Display Ads?
What’s needed to create a “Display Network” campaign to start promoting an app in other apps and on mobile websites?
What’s one benefit of using responsive display ads?
What’s one reason to use a responsive display ad for your campaign?
What’s provided by Responsive Display Ads?
What’s something you can do in Ad gallery to enhance a dynamic display ad?
When a Responsive Display Ad is automatically assembled, what’s adjusted to fit the ad slot?
When an advertiser using viewable cost–per–thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:
When competing for the same ad unit, if the Ad Rank of a cost–per–thousand impressions (CPM), placement–targeted ad is higher than the combined Ad Rank of all competing keyword–targeted ads, then the:
When creating a display ad, Ad gallery lets you:
When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?
When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:
When planning a campaign, the first thing an advertiser thinks about should be:
When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?
When should you use AMPHTML ads? (Choose two.)
When should you use automated bidding?
When should you use responsive display ads?
When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:
When visibility is the campaign goal, which bidding strategy should an advertiser choose?
Where can you place a client’s image and video ads?
Which ad format is easiest to create and edit, and has the widest reach on the Display Network?
Which ad format is recommended for building awareness?
Which ad format is recommended for driving action?
Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?
Which allows advertisers to see which sites referred visitors with the most time spent on site?
Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?
Which best practice is advisable when optimizing ad groups within a placement–targeted display campaign?
Which bidding option is best suited for an advertiser focused on branding goals?
Which bidding option is best suited for an advertiser focused on direct response marketing goals?
Which bidding strategy should use you if you want to increase revenue from your ad spend?
Which bidding type is only available for ads on the Display Network?
Which builds keyword lists that can be used to show your ads on relevant webpages across the Display Network?
Which Display Ad format adjusts to available ad space?
Which Display Ad format automatically creates ads from uploaded headlines, logos, images, and videos?
Which Display Ad format runs in both native and non-native inventory?
Which Display Ad format should you use if you’re concerned about malware and want a secure ad experience across platforms?
Which factors should an advertiser consider when deciding on a bidding strategy?
Which feature applies to the Display Network but not the Search Network?
Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?
Which functionality applies to HTML5 ads?
Which group would you be able to reach with a Google Display campaign using demographic targeting?
Which is a benefit of using a Lightbox ad?
Which is a benefit of using display advertising with Google to build brand awareness?
Which is a method for evaluating performance of engagement ads created with the Ad gallery?
Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website?
Which manual bidding strategy can you use to increase your reach?
Which Of The Following Are The Benefits Of Using Responsive Display Ads?
Which Of The Following Is A Core Benefit Of Google Ads Automated Bidding?
Which Of The Following Is Not A Component Of Google Display Ads’ Value Proposition?
Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Display Network?
Which practice would be acceptable under Google’s editorial and technical requirements?
Which practice would violate Google’s editorial and professional requirements?
Which remarketing list segment will typically have the highest volume of viewers?
Which report is helpful when using site and category exclusions?
Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?
Which statement accurately describes the reach of Affinity Audiences’ targeting?
Which statement is true about Responsive Display Ads?
Which statement is true about the value of Google Display Ads?
Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network?
Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?
Which Targeting Option Is Best For Achieving Brand Awareness?
Which Targeting Option Is Best For Influencing Consideration?
Which tool works best to help advertisers automatically find and bid on relevant placements?
Which two are available in Google Ads? (Choose two.)
Which two statements are true about how you can use targeting options to optimize a Google Ads campaign? (Choose two.)
Which Two Statements Are True About The Use Of Targeting Options To Optimize A Google Ads Campaign? (Choose Two.)
Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?
Which type of automated bidding strategy is target cost-per-acquisition (CPA)?
Which type of automated bidding strategy is Target return on ad spend (ROAS)?
Which would contribute to a higher Quality Score for a display ad?
While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?
Why is it recommended to separate Display Network campaigns from Search Network campaigns?
Why is using the performance targets feature after utilizing the Performance Planner recommended?
Why Should An Advertiser Consider Using Responsive Display Ads?
Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
Why should your business use Performance Planner?
You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?
You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?
You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?
You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)
You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?
You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start?
You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
You might choose to use preferred layouts for dynamic display ads if your client:
You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site?
You’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use?
You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use?
Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?
Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?
Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?
Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?
Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?
Your client has a cupcake shop in a hard–to–find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?
Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?
Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?
Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of AdWords campaign would be best for that?
Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display opt-in because the Display option:
Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display option:
Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?
Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:
Your company provides home maintenance services and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.)
You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?
You’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjusts its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?
You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?
YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage with your brand during high-intent moments. What other marketing objective can YouTube and Google video solutions fulfill?
You’ve been tasked with marketing a new line of plumbing services, but you have a set budget that you cannot exceed. Why is Google Ads a viable option?
You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results?
Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?
Content: Choose two.) Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective? Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives? Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration? Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs? | https://dmcceqa.com/how-do-responsive-display-ads-use-automation/ |
msmarco_v2.1_doc_15_759446822#19_1522417665 | Title: How do Responsive Display Ads use automation?
Headings: How do Responsive Display Ads use automation?
How do Responsive Display Ads use automation?
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Google Ads Display Certification Exam Answers 2021
A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience?
A Company That Produces Sporting Equipment For Senior Citizens Would Like To Use Google Display Ads To Reach New Customers. Their Product Line Gears Toward People, With Or Without An Identified Interest In Sports, Over The Age Of 65. Which Option Can Best Help Them Reach These Users?
A custom Lightbox ad must have a format hosted in:
A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:
A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that features:
A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?
A Ready Lightbox ad can contain:
A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?
A Small Business Uses Google Display Ads To Help Deliver Relevant Advertising To People Browsing The Web. Which Statement Is True About Where Google Display Ads Connects With These Valuable Audiences?
A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display Ads connects with these valuable audiences?
Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign. What are two relevant options he might use to reach his goal? (Choose two.)
Ads are likely to be most contextually relevant to the sites on which they appear when using:
Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:
Advertising With Google Ads Starts With Creating Campaigns Based On Your Business Objectives. Which Campaign Type Would You Pick For Each Of The Following Scenarios?
Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?
Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?
Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign?
Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?
An ad may not appear correctly on mobile phones if it:
An ad’s Quality Score on the Display Network will affect:
An advertiser creates a display ad with Ad gallery. It doesn’t show properly in all the sizes the advertiser wants to use. What should the advertiser do to ensure that it shows in all sizes without limiting exposure?
An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?
An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?
An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because:
An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:
An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?
An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, he should review:
An advertiser who sells coffee beans adds the keyword “Java’” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?
An advertiser who wants to target specific categories of video content on the Display Network should:
An advertiser who’s had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad gallery compared with other tools?
An advertiser would benefit from using affinity audience targeting if they want to reach people:
Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?
As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara?
Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?
Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)
Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?
Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?
Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?
Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?
Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing?
Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective?
Colin Wants To Get The Word Out About His Newest Product. He’s Planning To Create A Google Display Campaign With Building Awareness As His Marketing Objective. Why Would Colin Choose “Build Awareness” As His Marketing Objective?
Cost–per–thousand impressions (CPM) bidding is only available for:
Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?
Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?
Display inventory on the Display Network is published by AdSense or:
Doreen is looking to drive sales on her website, and is considering creating a Google Display Remarketing campaign How might remarketing help her meet her marketing objective?
Doreen Uses Google Search To Reach Customers As They Search For Products Similar To Hers. She’d Like To Create A Display Remarketing Campaign To Reconnect With Users And Increase Sales. How Might Remarketing Help Her Meet This Marketing Objective?
Dynamic remarketing lets an advertiser:
Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?
“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:
Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)
For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the:
For an ad entering an auction on the Display Network, the AdWords system will calculate the effective cost–per–thousand impressions (eCPM) when there are:
For an advertiser focused on branding, what are the key success metrics?
Francis Tries To Explain To His Boss The Benefits Of Using Automated Bidding. Match These Aspects Of Automated Bidding With The Benefits They Serve.
Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?
Frequency capping gives advertisers the ability to specify a limit to the number of:
Frequency capping limits the number of times:
Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals?
Gavin Is Creating A Google Display Ads Campaign To Help Grow Sales For His Online Clothing Store. His Goal Is To Connect With Users Who Previously Viewed Pages On His Website Without Making A Purchase. Which Option Will Best Serve Gavin’s Marketing Goals?
Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?
Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?
Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
Google Display Ads Lets Advertisers Upload Their Own Ads To The System, Allowing Advertisers Greater Control Over The Look And Feel Of Their Messaging. What Are The Two Types Of Uploaded Ads?
Google Display Ads lets advertisers upload their own creative assets to the system. This allows advertisers greater control over the look and feel of their ads. What are the two types of uploaded ads?
Google Display Lets Advertisers Choose Between Two Main Ad Formats: Responsive Display Ads And Uploaded Image Ads. Match The Benefit Of Each Ad Type To The Appropriate Ad Format Option.
Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
Hayley’s client wants to drive sales of her new cookbook that’s about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:
How Can Google Ads Help You Advance Your Business Goals?
How can Performance Planner serve your business?
How do Responsive Display Ads use automation?
How does an extension work on a Display ad?
How does automating your bid contribute to a successful Google Ads campaign?
How does Google Display Ads drive marketing results every day for thousands of advertisers around the world?
How does Google Display Ads drive marketing results for thousands of advertisers worldwide?
How does Google Display Ads drive results every day for thousands of advertisers?
How Does Google Display Ads Grow Marketing Results For Advertisers?
How does Google Display Ads help advertisers meet their marketing objectives and drive results?
How is using non-last-click attribution conversions useful for Performance Planner forecasts?
How long should advertisers wait after creating a new Display campaign before analyzing its performance?
How many websites are part of the Google Display Network?
Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.) Select All Correct Responses
If a display ad appears “above the fold,” this means that it:
If a display ad has been disapproved, how do you submit a request for another review?
If an advertiser chooses to run ads in image formats, Google will:
If John is setting up a new video campaign, which manual bidding strategy should he use?
If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?
If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?
If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?
If you’re considering a Display Network campaign and want to estimate the reach of different targeting options, you’d use:
If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:
In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)
In–market audience targeting consists of people:
In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?
In order to use Conversion Optimizer, an advertiser must:
In order to use remarketing with Google Analytics, you need to:
In order to use target cost–per–acquisition (CPA) bidding, an advertiser must:
In your next campaign you’d like to show images of your products in your ads. What campaign type do you choose?
Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?
Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts wer successful, but he now wants to scale things to a larger degree. Jake can reach a wide audience by using Smart Display campaigns. How many websites and apps are available for Smart Display campaigns to run across?
James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)
James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?
Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?
Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign? (Choose two.) Select All Correct Responses
Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?
Julie wants to show potential customers products they previously viewed on her website. What does Julie need in place to create dynamically generated display ads within a Dynamic Remarketing campaign?
Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?
Karen owns a large online business selling antiques. She wants to create a Smart Display campaign. What are two of the three inputs she must supply in order to create a Smart Display campaign? (Choose two.)
Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?
Kevin Has A Large Collection Of Images And Videos Available For Use But Not A Lot Of Time To Design Ad Creatives For His Google Display Ads Campaign. Which Display Ad Format Could Kevin Use To Save Time?
Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control. Match the ad he’s creating to the appropriate ad format option.
Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this?
Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.) Select All Correct Responses
Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?
Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.) Select All Correct Responses
Managed placements allow advertisers to:
Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?
Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?
Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?
Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?
Mary Manages Google Search Campaigns And Would Like To Extend Her Reach With Google Display Ads. She’s Trying To Decide Whether To Create A Standard Display Campaign Or A Smart Display Campaign. Why Would Mary Choose Standard Display Campaigns Over Smart Display Campaigns?
Match Each Auto-Bidding Strategy To The Right Campaign Goal.
Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)
Match the marketers with the Display Ad format that fits them best. (Formats can be used more than once.)
Mike Is Interested In Using Automation To More Effectively Manage His Google Display Campaigns. What’s One Automation Model That Smart Display Campaigns Provide?
Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?
Millie Is Managing A Google Ads Campaign For A New Client Who’s Tracking All Important Actions Post-Click And Values Each Of Their Conversion Actions Equally. What Type Of Automated Bidding Strategy Would Be Ideal For This Client?
Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?
Of The Ad Formats Available On The Google Display Network, Which One Will Automatically Adjust Its Presentation To Best fit The Available Space On Page?
Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?
On the Display Network, enhanced cost–per–click (ECPC) automatically:
Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)
Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?
Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?
Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?
Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?
Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)
Remarketing is targeting ads to people who’ve already visited:
Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?
Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?
Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?
Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?
Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. Which type of automated bidding strategy is Siona using?
Smart Display Campaigns Use Full Automation To Optimize And Automate Nearly All Aspects Of Your Display Campaigns. All You Have To Do Is Provide A Few Inputs. What Can A User Input In A Smart Display Campaign?
Someone browsing the Internet sees an AdWords display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:
Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?
Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order for a Smart Display campaign to automate her ad creation? (Choose two.)
Targeting by topic is a good strategy if your client wants to:
The Ad gallery allows advertisers to:
The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)
The dynamic remarketing tag collects data such as:
Thelma Is Creating A Display Campaign For Her Online Toy Store. She Wants To Showcase Her Products To Parents Between The Ages Of 25 To 34. Which Option Should Thelma Select To Best Reach These Users?
Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal?
There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3)
To raise awareness of what you’re advertising without limiting who might see your ads, you should:
Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective?
Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?
Trina Is Considering Using Automated Bidding, As She’s Looking To Make Her Campaign Management Process More Efficient. What Are Three Ways That Automated Bidding Can Improve Efficiency?
Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
True or False: An advertiser can target mobile apps via AdWords.
Uploaded Ads Give Advertisers Access To More Inventory Than Responsive Display Ads.
Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
View–through conversions are available only to:
Viewable cost–per–thousand impressions (vCPM):
Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?
What are key factors to keep in mind when choosing a bidding strategy for your campaign?
What are the key benefits of using the Google Display Network? (Choose 2)
What Are The Three Main Automation Components Of Smart Display Campaigns?
What Are The Three Marketing Objectives That Can Be Met Via Targeting On Google Display Ads?
What are two benefits of automated bidding? (Choose two.) Select All Correct Responses
What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.) Select All Correct Responses
What are two reasons a marketer might use Responsive Display Ads? (Choose two.) Select All Correct Responses
What are two ways Google Ads can fuel your business goals? (Choose two.) Select All Correct Responses
What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)
What can automated bidding help an advertiser improve?
What can the Performance Planner assist you with?
What can the Performance Planner recommend?
What can you do by creating a separate campaign that’s targeted only to the Display Network?
What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?
What does Performance Planner automatically do?
What does remarketing allow you to do? (Choose 2)
What functionality applies to HTML5 ads?
What is a best practice for building ads using the Ad gallery?
What is a key benefit of Smart Display campaigns?
What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
What is one way that Performance Planner helps businesses increase sales?
What is the reach of the Google Display Network?
What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?
What targeting options are available on the Display Network? (Choose 2)
What Two Main Ad Formats Can Be Used In A Google Display Ads Campaign?
What Two Types Of Remarketing Can Be Used On Google Display Ads?
What’s a best practice for building ads with Ad gallery?
What’s a best practice for creating an effective ad with Ad gallery?
What’s a characteristic of Responsive Display Ads?
What’s a key benefit of Responsive Display Ads?
What’s an advantage of Responsive Display Ads?
What’s an advantage of the reach of Responsive Display Ads?
What’s an advantage of using Responsive Display Ads?
What’s needed to create a “Display Network” campaign to start promoting an app in other apps and on mobile websites?
What’s one benefit of using responsive display ads?
What’s one reason to use a responsive display ad for your campaign?
What’s provided by Responsive Display Ads?
What’s something you can do in Ad gallery to enhance a dynamic display ad?
When a Responsive Display Ad is automatically assembled, what’s adjusted to fit the ad slot?
When an advertiser using viewable cost–per–thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:
When competing for the same ad unit, if the Ad Rank of a cost–per–thousand impressions (CPM), placement–targeted ad is higher than the combined Ad Rank of all competing keyword–targeted ads, then the:
When creating a display ad, Ad gallery lets you:
When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?
When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:
When planning a campaign, the first thing an advertiser thinks about should be:
When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?
When should you use AMPHTML ads? (Choose two.)
When should you use automated bidding?
When should you use responsive display ads?
When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:
When visibility is the campaign goal, which bidding strategy should an advertiser choose?
Where can you place a client’s image and video ads?
Which ad format is easiest to create and edit, and has the widest reach on the Display Network?
Which ad format is recommended for building awareness?
Which ad format is recommended for driving action?
Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?
Which allows advertisers to see which sites referred visitors with the most time spent on site?
Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?
Which best practice is advisable when optimizing ad groups within a placement–targeted display campaign?
Which bidding option is best suited for an advertiser focused on branding goals?
Which bidding option is best suited for an advertiser focused on direct response marketing goals?
Which bidding strategy should use you if you want to increase revenue from your ad spend?
Which bidding type is only available for ads on the Display Network?
Which builds keyword lists that can be used to show your ads on relevant webpages across the Display Network?
Which Display Ad format adjusts to available ad space?
Which Display Ad format automatically creates ads from uploaded headlines, logos, images, and videos?
Which Display Ad format runs in both native and non-native inventory?
Which Display Ad format should you use if you’re concerned about malware and want a secure ad experience across platforms?
Which factors should an advertiser consider when deciding on a bidding strategy?
Which feature applies to the Display Network but not the Search Network?
Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?
Which functionality applies to HTML5 ads?
Which group would you be able to reach with a Google Display campaign using demographic targeting?
Which is a benefit of using a Lightbox ad?
Which is a benefit of using display advertising with Google to build brand awareness?
Which is a method for evaluating performance of engagement ads created with the Ad gallery?
Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website?
Which manual bidding strategy can you use to increase your reach?
Which Of The Following Are The Benefits Of Using Responsive Display Ads?
Which Of The Following Is A Core Benefit Of Google Ads Automated Bidding?
Which Of The Following Is Not A Component Of Google Display Ads’ Value Proposition?
Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Display Network?
Which practice would be acceptable under Google’s editorial and technical requirements?
Which practice would violate Google’s editorial and professional requirements?
Which remarketing list segment will typically have the highest volume of viewers?
Which report is helpful when using site and category exclusions?
Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?
Which statement accurately describes the reach of Affinity Audiences’ targeting?
Which statement is true about Responsive Display Ads?
Which statement is true about the value of Google Display Ads?
Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network?
Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?
Which Targeting Option Is Best For Achieving Brand Awareness?
Which Targeting Option Is Best For Influencing Consideration?
Which tool works best to help advertisers automatically find and bid on relevant placements?
Which two are available in Google Ads? (Choose two.)
Which two statements are true about how you can use targeting options to optimize a Google Ads campaign? (Choose two.)
Which Two Statements Are True About The Use Of Targeting Options To Optimize A Google Ads Campaign? (Choose Two.)
Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?
Which type of automated bidding strategy is target cost-per-acquisition (CPA)?
Which type of automated bidding strategy is Target return on ad spend (ROAS)?
Which would contribute to a higher Quality Score for a display ad?
While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?
Why is it recommended to separate Display Network campaigns from Search Network campaigns?
Why is using the performance targets feature after utilizing the Performance Planner recommended?
Why Should An Advertiser Consider Using Responsive Display Ads?
Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
Why should your business use Performance Planner?
You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?
You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?
You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?
You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)
You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?
You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start?
You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
You might choose to use preferred layouts for dynamic display ads if your client:
You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site?
You’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use?
You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use?
Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?
Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?
Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?
Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?
Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?
Your client has a cupcake shop in a hard–to–find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?
Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?
Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?
Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of AdWords campaign would be best for that?
Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display opt-in because the Display option:
Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display option:
Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?
Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:
Your company provides home maintenance services and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.)
You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?
You’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjusts its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?
You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?
YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage with your brand during high-intent moments. What other marketing objective can YouTube and Google video solutions fulfill?
You’ve been tasked with marketing a new line of plumbing services, but you have a set budget that you cannot exceed. Why is Google Ads a viable option?
You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results?
Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?
Content: Which feature of a Google Display Ads will help Brian achieve his business objectives? Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration? Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs? Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors? Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing? | https://dmcceqa.com/how-do-responsive-display-ads-use-automation/ |
msmarco_v2.1_doc_15_759446822#20_1522466419 | Title: How do Responsive Display Ads use automation?
Headings: How do Responsive Display Ads use automation?
How do Responsive Display Ads use automation?
Correct Answer:
Google Ads Display Certification Exam Answers 2021
A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience?
A Company That Produces Sporting Equipment For Senior Citizens Would Like To Use Google Display Ads To Reach New Customers. Their Product Line Gears Toward People, With Or Without An Identified Interest In Sports, Over The Age Of 65. Which Option Can Best Help Them Reach These Users?
A custom Lightbox ad must have a format hosted in:
A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:
A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that features:
A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?
A Ready Lightbox ad can contain:
A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?
A Small Business Uses Google Display Ads To Help Deliver Relevant Advertising To People Browsing The Web. Which Statement Is True About Where Google Display Ads Connects With These Valuable Audiences?
A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display Ads connects with these valuable audiences?
Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign. What are two relevant options he might use to reach his goal? (Choose two.)
Ads are likely to be most contextually relevant to the sites on which they appear when using:
Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:
Advertising With Google Ads Starts With Creating Campaigns Based On Your Business Objectives. Which Campaign Type Would You Pick For Each Of The Following Scenarios?
Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?
Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?
Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign?
Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?
An ad may not appear correctly on mobile phones if it:
An ad’s Quality Score on the Display Network will affect:
An advertiser creates a display ad with Ad gallery. It doesn’t show properly in all the sizes the advertiser wants to use. What should the advertiser do to ensure that it shows in all sizes without limiting exposure?
An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?
An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?
An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because:
An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:
An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?
An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, he should review:
An advertiser who sells coffee beans adds the keyword “Java’” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?
An advertiser who wants to target specific categories of video content on the Display Network should:
An advertiser who’s had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad gallery compared with other tools?
An advertiser would benefit from using affinity audience targeting if they want to reach people:
Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?
As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara?
Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?
Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)
Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?
Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?
Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?
Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?
Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing?
Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective?
Colin Wants To Get The Word Out About His Newest Product. He’s Planning To Create A Google Display Campaign With Building Awareness As His Marketing Objective. Why Would Colin Choose “Build Awareness” As His Marketing Objective?
Cost–per–thousand impressions (CPM) bidding is only available for:
Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?
Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?
Display inventory on the Display Network is published by AdSense or:
Doreen is looking to drive sales on her website, and is considering creating a Google Display Remarketing campaign How might remarketing help her meet her marketing objective?
Doreen Uses Google Search To Reach Customers As They Search For Products Similar To Hers. She’d Like To Create A Display Remarketing Campaign To Reconnect With Users And Increase Sales. How Might Remarketing Help Her Meet This Marketing Objective?
Dynamic remarketing lets an advertiser:
Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?
“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:
Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)
For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the:
For an ad entering an auction on the Display Network, the AdWords system will calculate the effective cost–per–thousand impressions (eCPM) when there are:
For an advertiser focused on branding, what are the key success metrics?
Francis Tries To Explain To His Boss The Benefits Of Using Automated Bidding. Match These Aspects Of Automated Bidding With The Benefits They Serve.
Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?
Frequency capping gives advertisers the ability to specify a limit to the number of:
Frequency capping limits the number of times:
Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals?
Gavin Is Creating A Google Display Ads Campaign To Help Grow Sales For His Online Clothing Store. His Goal Is To Connect With Users Who Previously Viewed Pages On His Website Without Making A Purchase. Which Option Will Best Serve Gavin’s Marketing Goals?
Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?
Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?
Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
Google Display Ads Lets Advertisers Upload Their Own Ads To The System, Allowing Advertisers Greater Control Over The Look And Feel Of Their Messaging. What Are The Two Types Of Uploaded Ads?
Google Display Ads lets advertisers upload their own creative assets to the system. This allows advertisers greater control over the look and feel of their ads. What are the two types of uploaded ads?
Google Display Lets Advertisers Choose Between Two Main Ad Formats: Responsive Display Ads And Uploaded Image Ads. Match The Benefit Of Each Ad Type To The Appropriate Ad Format Option.
Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
Hayley’s client wants to drive sales of her new cookbook that’s about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:
How Can Google Ads Help You Advance Your Business Goals?
How can Performance Planner serve your business?
How do Responsive Display Ads use automation?
How does an extension work on a Display ad?
How does automating your bid contribute to a successful Google Ads campaign?
How does Google Display Ads drive marketing results every day for thousands of advertisers around the world?
How does Google Display Ads drive marketing results for thousands of advertisers worldwide?
How does Google Display Ads drive results every day for thousands of advertisers?
How Does Google Display Ads Grow Marketing Results For Advertisers?
How does Google Display Ads help advertisers meet their marketing objectives and drive results?
How is using non-last-click attribution conversions useful for Performance Planner forecasts?
How long should advertisers wait after creating a new Display campaign before analyzing its performance?
How many websites are part of the Google Display Network?
Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.) Select All Correct Responses
If a display ad appears “above the fold,” this means that it:
If a display ad has been disapproved, how do you submit a request for another review?
If an advertiser chooses to run ads in image formats, Google will:
If John is setting up a new video campaign, which manual bidding strategy should he use?
If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?
If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?
If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?
If you’re considering a Display Network campaign and want to estimate the reach of different targeting options, you’d use:
If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:
In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)
In–market audience targeting consists of people:
In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?
In order to use Conversion Optimizer, an advertiser must:
In order to use remarketing with Google Analytics, you need to:
In order to use target cost–per–acquisition (CPA) bidding, an advertiser must:
In your next campaign you’d like to show images of your products in your ads. What campaign type do you choose?
Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?
Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts wer successful, but he now wants to scale things to a larger degree. Jake can reach a wide audience by using Smart Display campaigns. How many websites and apps are available for Smart Display campaigns to run across?
James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)
James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?
Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?
Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign? (Choose two.) Select All Correct Responses
Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?
Julie wants to show potential customers products they previously viewed on her website. What does Julie need in place to create dynamically generated display ads within a Dynamic Remarketing campaign?
Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?
Karen owns a large online business selling antiques. She wants to create a Smart Display campaign. What are two of the three inputs she must supply in order to create a Smart Display campaign? (Choose two.)
Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?
Kevin Has A Large Collection Of Images And Videos Available For Use But Not A Lot Of Time To Design Ad Creatives For His Google Display Ads Campaign. Which Display Ad Format Could Kevin Use To Save Time?
Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control. Match the ad he’s creating to the appropriate ad format option.
Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this?
Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.) Select All Correct Responses
Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?
Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.) Select All Correct Responses
Managed placements allow advertisers to:
Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?
Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?
Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?
Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?
Mary Manages Google Search Campaigns And Would Like To Extend Her Reach With Google Display Ads. She’s Trying To Decide Whether To Create A Standard Display Campaign Or A Smart Display Campaign. Why Would Mary Choose Standard Display Campaigns Over Smart Display Campaigns?
Match Each Auto-Bidding Strategy To The Right Campaign Goal.
Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)
Match the marketers with the Display Ad format that fits them best. (Formats can be used more than once.)
Mike Is Interested In Using Automation To More Effectively Manage His Google Display Campaigns. What’s One Automation Model That Smart Display Campaigns Provide?
Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?
Millie Is Managing A Google Ads Campaign For A New Client Who’s Tracking All Important Actions Post-Click And Values Each Of Their Conversion Actions Equally. What Type Of Automated Bidding Strategy Would Be Ideal For This Client?
Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?
Of The Ad Formats Available On The Google Display Network, Which One Will Automatically Adjust Its Presentation To Best fit The Available Space On Page?
Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?
On the Display Network, enhanced cost–per–click (ECPC) automatically:
Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)
Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?
Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?
Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?
Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?
Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)
Remarketing is targeting ads to people who’ve already visited:
Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?
Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?
Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?
Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?
Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. Which type of automated bidding strategy is Siona using?
Smart Display Campaigns Use Full Automation To Optimize And Automate Nearly All Aspects Of Your Display Campaigns. All You Have To Do Is Provide A Few Inputs. What Can A User Input In A Smart Display Campaign?
Someone browsing the Internet sees an AdWords display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:
Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?
Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order for a Smart Display campaign to automate her ad creation? (Choose two.)
Targeting by topic is a good strategy if your client wants to:
The Ad gallery allows advertisers to:
The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)
The dynamic remarketing tag collects data such as:
Thelma Is Creating A Display Campaign For Her Online Toy Store. She Wants To Showcase Her Products To Parents Between The Ages Of 25 To 34. Which Option Should Thelma Select To Best Reach These Users?
Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal?
There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3)
To raise awareness of what you’re advertising without limiting who might see your ads, you should:
Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective?
Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?
Trina Is Considering Using Automated Bidding, As She’s Looking To Make Her Campaign Management Process More Efficient. What Are Three Ways That Automated Bidding Can Improve Efficiency?
Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
True or False: An advertiser can target mobile apps via AdWords.
Uploaded Ads Give Advertisers Access To More Inventory Than Responsive Display Ads.
Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
View–through conversions are available only to:
Viewable cost–per–thousand impressions (vCPM):
Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?
What are key factors to keep in mind when choosing a bidding strategy for your campaign?
What are the key benefits of using the Google Display Network? (Choose 2)
What Are The Three Main Automation Components Of Smart Display Campaigns?
What Are The Three Marketing Objectives That Can Be Met Via Targeting On Google Display Ads?
What are two benefits of automated bidding? (Choose two.) Select All Correct Responses
What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.) Select All Correct Responses
What are two reasons a marketer might use Responsive Display Ads? (Choose two.) Select All Correct Responses
What are two ways Google Ads can fuel your business goals? (Choose two.) Select All Correct Responses
What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)
What can automated bidding help an advertiser improve?
What can the Performance Planner assist you with?
What can the Performance Planner recommend?
What can you do by creating a separate campaign that’s targeted only to the Display Network?
What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?
What does Performance Planner automatically do?
What does remarketing allow you to do? (Choose 2)
What functionality applies to HTML5 ads?
What is a best practice for building ads using the Ad gallery?
What is a key benefit of Smart Display campaigns?
What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
What is one way that Performance Planner helps businesses increase sales?
What is the reach of the Google Display Network?
What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?
What targeting options are available on the Display Network? (Choose 2)
What Two Main Ad Formats Can Be Used In A Google Display Ads Campaign?
What Two Types Of Remarketing Can Be Used On Google Display Ads?
What’s a best practice for building ads with Ad gallery?
What’s a best practice for creating an effective ad with Ad gallery?
What’s a characteristic of Responsive Display Ads?
What’s a key benefit of Responsive Display Ads?
What’s an advantage of Responsive Display Ads?
What’s an advantage of the reach of Responsive Display Ads?
What’s an advantage of using Responsive Display Ads?
What’s needed to create a “Display Network” campaign to start promoting an app in other apps and on mobile websites?
What’s one benefit of using responsive display ads?
What’s one reason to use a responsive display ad for your campaign?
What’s provided by Responsive Display Ads?
What’s something you can do in Ad gallery to enhance a dynamic display ad?
When a Responsive Display Ad is automatically assembled, what’s adjusted to fit the ad slot?
When an advertiser using viewable cost–per–thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:
When competing for the same ad unit, if the Ad Rank of a cost–per–thousand impressions (CPM), placement–targeted ad is higher than the combined Ad Rank of all competing keyword–targeted ads, then the:
When creating a display ad, Ad gallery lets you:
When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?
When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:
When planning a campaign, the first thing an advertiser thinks about should be:
When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?
When should you use AMPHTML ads? (Choose two.)
When should you use automated bidding?
When should you use responsive display ads?
When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:
When visibility is the campaign goal, which bidding strategy should an advertiser choose?
Where can you place a client’s image and video ads?
Which ad format is easiest to create and edit, and has the widest reach on the Display Network?
Which ad format is recommended for building awareness?
Which ad format is recommended for driving action?
Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?
Which allows advertisers to see which sites referred visitors with the most time spent on site?
Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?
Which best practice is advisable when optimizing ad groups within a placement–targeted display campaign?
Which bidding option is best suited for an advertiser focused on branding goals?
Which bidding option is best suited for an advertiser focused on direct response marketing goals?
Which bidding strategy should use you if you want to increase revenue from your ad spend?
Which bidding type is only available for ads on the Display Network?
Which builds keyword lists that can be used to show your ads on relevant webpages across the Display Network?
Which Display Ad format adjusts to available ad space?
Which Display Ad format automatically creates ads from uploaded headlines, logos, images, and videos?
Which Display Ad format runs in both native and non-native inventory?
Which Display Ad format should you use if you’re concerned about malware and want a secure ad experience across platforms?
Which factors should an advertiser consider when deciding on a bidding strategy?
Which feature applies to the Display Network but not the Search Network?
Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?
Which functionality applies to HTML5 ads?
Which group would you be able to reach with a Google Display campaign using demographic targeting?
Which is a benefit of using a Lightbox ad?
Which is a benefit of using display advertising with Google to build brand awareness?
Which is a method for evaluating performance of engagement ads created with the Ad gallery?
Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website?
Which manual bidding strategy can you use to increase your reach?
Which Of The Following Are The Benefits Of Using Responsive Display Ads?
Which Of The Following Is A Core Benefit Of Google Ads Automated Bidding?
Which Of The Following Is Not A Component Of Google Display Ads’ Value Proposition?
Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Display Network?
Which practice would be acceptable under Google’s editorial and technical requirements?
Which practice would violate Google’s editorial and professional requirements?
Which remarketing list segment will typically have the highest volume of viewers?
Which report is helpful when using site and category exclusions?
Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?
Which statement accurately describes the reach of Affinity Audiences’ targeting?
Which statement is true about Responsive Display Ads?
Which statement is true about the value of Google Display Ads?
Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network?
Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?
Which Targeting Option Is Best For Achieving Brand Awareness?
Which Targeting Option Is Best For Influencing Consideration?
Which tool works best to help advertisers automatically find and bid on relevant placements?
Which two are available in Google Ads? (Choose two.)
Which two statements are true about how you can use targeting options to optimize a Google Ads campaign? (Choose two.)
Which Two Statements Are True About The Use Of Targeting Options To Optimize A Google Ads Campaign? (Choose Two.)
Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?
Which type of automated bidding strategy is target cost-per-acquisition (CPA)?
Which type of automated bidding strategy is Target return on ad spend (ROAS)?
Which would contribute to a higher Quality Score for a display ad?
While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?
Why is it recommended to separate Display Network campaigns from Search Network campaigns?
Why is using the performance targets feature after utilizing the Performance Planner recommended?
Why Should An Advertiser Consider Using Responsive Display Ads?
Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
Why should your business use Performance Planner?
You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?
You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?
You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?
You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)
You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?
You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start?
You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
You might choose to use preferred layouts for dynamic display ads if your client:
You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site?
You’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use?
You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use?
Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?
Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?
Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?
Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?
Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?
Your client has a cupcake shop in a hard–to–find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?
Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?
Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?
Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of AdWords campaign would be best for that?
Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display opt-in because the Display option:
Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display option:
Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?
Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:
Your company provides home maintenance services and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.)
You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?
You’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjusts its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?
You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?
YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage with your brand during high-intent moments. What other marketing objective can YouTube and Google video solutions fulfill?
You’ve been tasked with marketing a new line of plumbing services, but you have a set budget that you cannot exceed. Why is Google Ads a viable option?
You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results?
Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?
Content: Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors? Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing? Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective? Colin Wants To Get The Word Out About His Newest Product. He’s Planning To Create A Google Display Campaign With Building Awar | https://dmcceqa.com/how-do-responsive-display-ads-use-automation/ |
msmarco_v2.1_doc_15_786674779#5_1571284667 | Title: How to recycle electronics in Wisconsin | Wisconsin DNR
Headings: HOW TO RECYCLE ELECTRONICS IN WISCONSIN
HOW TO RECYCLE ELECTRONICS IN WISCONSIN
Preparing electronics for reuse or recycling
Choosing the right recycler for you
Content: Tips for protecting and erasing data from electronics
Before recycling, giving away, trading in or selling electronics, find out how a recycler or refurbisher will protect your data security. Take steps to disconnect devices from online services and websites and erase personal, financial or other sensitive data. Just deleting files will not clear them off of your devices. General industry-recommended guidelines and suggestions include the following: Check with device manufacturers, operating system providers and electronics retailers for specific instructions or software. For example, IOS, Android and Windows operating systems for mobile devices may have features like factory resets built in that can help with data wiping and protection. Back up files you want to keep before beginning to wipe data. Disconnect from web- or “cloud”-based services, websites, etc., especially those tied to a credit card or bank account, or that automatically sync or upload files. For some types of data storage, physical destruction (e.g., driving a nail through a hard drive) may work, but be aware that this may not work for newer data storage (e.g., “solid state” hard drives), because data can be recovered even from very small pieces of the storage device. | https://dnr.wisconsin.gov/topic/Ecycle/Electronics.html |
msmarco_v2.1_doc_15_786674779#6_1571286367 | Title: How to recycle electronics in Wisconsin | Wisconsin DNR
Headings: HOW TO RECYCLE ELECTRONICS IN WISCONSIN
HOW TO RECYCLE ELECTRONICS IN WISCONSIN
Preparing electronics for reuse or recycling
Choosing the right recycler for you
Content: For example, IOS, Android and Windows operating systems for mobile devices may have features like factory resets built in that can help with data wiping and protection. Back up files you want to keep before beginning to wipe data. Disconnect from web- or “cloud”-based services, websites, etc., especially those tied to a credit card or bank account, or that automatically sync or upload files. For some types of data storage, physical destruction (e.g., driving a nail through a hard drive) may work, but be aware that this may not work for newer data storage (e.g., “solid state” hard drives), because data can be recovered even from very small pieces of the storage device. There are also electronics repair shops that provide data backup and wiping services. Ask questions about their processes to ensure your data is secure. Even if part of your device is not functioning (i.e., the battery) and you can’t start the device, there are still ways to back up or access the device data. Be sure to ask your recycler or collection site questions about how they will keep your data-containing devices secure (e.g., prevent theft from their facility) and what, if anything, they do to erase or wipe personal data. Electronics may be moved to multiple facilities before being dismantled or shredded. | https://dnr.wisconsin.gov/topic/Ecycle/Electronics.html |
msmarco_v2.1_doc_15_787267488#1_1572447696 | Title: Information about the Upper Mississippi river system | Wisconsin DNR
Headings: INFORMATION ABOUT THE UPPER MISSISSIPPI RIVER SYSTEM
INFORMATION ABOUT THE UPPER MISSISSIPPI RIVER SYSTEM
Mississippi River watershed or basin
The Upper Mississippi River
Upper Mississippi River system
Transforming the Upper Mississippi River for navigation
The nine-foot navigation channel
Fast facts on commercial navigation
Natural resources of the Upper Mississippi River system
Fast facts on the natural resources of the Upper Mississippi River
Upper Mississippi River natural resource issues
Management of the Upper Mississippi River
Content: It is the world's third-largest drainage basin, with 250 tributaries and branches. The river basin drains 41% of the country's water from all or part of the 31 states. In addition, the Mississippi is the third-longest river in the world, flowing 2,340 (3,770 km) miles from its source in Lake Itasca in northwestern Minnesota to the Gulf of Mexico. It takes three months for a drop of water to make this journey. The river is divided into the upper Mississippi, from its source at Lake Itasca south to the Ohio River and the lower Mississippi, from the Ohio to its mouth near New Orleans, Louisiana. The Upper Mississippi River
Lake Itasca, the source of the Mississippi, is a small glacial lake, approximately 1.8 square miles (4.7 km) in area. The channel of the Mississippi as it emerges from the lake was actually moved in the 1930s by the Civilian Conservation Corps, as part of a project to create a more pleasant experience for visitors. The project included the draining of the surrounding swamp, the digging of a new channel and the installation of man-made rock rapids. The headwater stretch of the Mississippi River meanders 400 miles through bogs, lakes and forests as it winds its way through northern Minnesota until it joins the larger Minnesota River at St. Anthony Falls in St. Paul. At this point, it becomes part of the Upper Mississippi River System, a dynamic, large floodplain river ecosystem. | https://dnr.wisconsin.gov/topic/Watersheds/basins/mississippi/aboutMississippi.html |
msmarco_v2.1_doc_15_797779597#0_1592437479 | Title: Frequently Asked Questions: Sex Offenders :: SD Dept. of Corrections
Headings: Frequent Questions
Frequent Questions
Sex Offenders
Do sex offenders receive treatment while in prison?
Do sex offenders have to register upon their release from prison in South Dakota?
Is there a list of all of the registered sex offenders available to the public?
Content: Frequently Asked Questions: Sex Offenders :: SD Dept. of Corrections
Frequent Questions
Sex Offenders
Note: You can access the applicable DOC policies by clicking on Policies under the About Us tab. 1.3.C.12 Sex Offender Registration 1.4.A.3 Sex Offender Management Program 1.4.B.9 Sexual Behavior Issue Review
Do sex offenders receive treatment while in prison? Yes. The sex offender treatment program operated through the DOC is known as the Special Treatment of Perpetrators (STOP) program. The STOP Program consists of therapy, educational treatment and relapse prevention. Failure to take part or complete STOP can negatively impact an inmate's parole and classification level. | https://doc.sd.gov/about/faq/sexoffenders.aspx |
msmarco_v2.1_doc_15_797779597#1_1592438696 | Title: Frequently Asked Questions: Sex Offenders :: SD Dept. of Corrections
Headings: Frequent Questions
Frequent Questions
Sex Offenders
Do sex offenders receive treatment while in prison?
Do sex offenders have to register upon their release from prison in South Dakota?
Is there a list of all of the registered sex offenders available to the public?
Content: 1.3.C.12 Sex Offender Registration 1.4.A.3 Sex Offender Management Program 1.4.B.9 Sexual Behavior Issue Review
Do sex offenders receive treatment while in prison? Yes. The sex offender treatment program operated through the DOC is known as the Special Treatment of Perpetrators (STOP) program. The STOP Program consists of therapy, educational treatment and relapse prevention. Failure to take part or complete STOP can negatively impact an inmate's parole and classification level. Those inmates who are terminated from or refuse treatment while in prison may have their visits restricted, may be classified to a higher level and may jeopardize their parole release. The Sex Offender Management Program (SOMP) operated by the DOC includes sex offender specific assessments, Admissions & Orientation psychosexual screens, STOP programming, psychosexual reports, community release planning, assistance in community supervision, development and promotion of a community treatment provider network, and sex offender community treatment and supervision standards. Do sex offenders have to register upon their release from prison in South Dakota? Yes. All persons convicted of serious sex crimes, including federal, military, out-of-state convictions and certain adjudicated juveniles, must register if residing in South Dakota. | https://doc.sd.gov/about/faq/sexoffenders.aspx |
msmarco_v2.1_doc_15_797779597#2_1592440555 | Title: Frequently Asked Questions: Sex Offenders :: SD Dept. of Corrections
Headings: Frequent Questions
Frequent Questions
Sex Offenders
Do sex offenders receive treatment while in prison?
Do sex offenders have to register upon their release from prison in South Dakota?
Is there a list of all of the registered sex offenders available to the public?
Content: Those inmates who are terminated from or refuse treatment while in prison may have their visits restricted, may be classified to a higher level and may jeopardize their parole release. The Sex Offender Management Program (SOMP) operated by the DOC includes sex offender specific assessments, Admissions & Orientation psychosexual screens, STOP programming, psychosexual reports, community release planning, assistance in community supervision, development and promotion of a community treatment provider network, and sex offender community treatment and supervision standards. Do sex offenders have to register upon their release from prison in South Dakota? Yes. All persons convicted of serious sex crimes, including federal, military, out-of-state convictions and certain adjudicated juveniles, must register if residing in South Dakota. A sex offender must complete an initial sex offender registration (located on the South Dakota Sex Offender Registration website) within three (3) business days of coming into any county to reside, temporarily domicile, attend school, classes or to work, unless the move is the result of a DOC initiated transfer between facilities (See SDCL 22-24B-2). Registration shall be with the chief of police, or if no chief of police exists, then registration is completed with the sheriff of the county. Offenders must register every six (6) months. They are first required to register during their birth month and then required to register six (6) months after their birth month. A sex offender is required to complete the verification form sent out by the Division of Criminal Investigation (DCI) at least annually, pursuant to SDCL 22-24B-5 and return the form to DCI within ten (10) calendar days of receipt of the form. | https://doc.sd.gov/about/faq/sexoffenders.aspx |
msmarco_v2.1_doc_15_797779597#4_1592445265 | Title: Frequently Asked Questions: Sex Offenders :: SD Dept. of Corrections
Headings: Frequent Questions
Frequent Questions
Sex Offenders
Do sex offenders receive treatment while in prison?
Do sex offenders have to register upon their release from prison in South Dakota?
Is there a list of all of the registered sex offenders available to the public?
Content: Violation of this condition is a Class 6 felony. A sex offender on supervised release who moves to a different location or residence address will provide written notification of his/her new location or address to the law enforcement agency with whom he/she last registered within three (3) business days (See SDCL 22-24B-12). A sex offender on supervised release who moves to a different location or residence address will provide written notification of his/her new location or address to the law enforcement agency with whom he/she last registered within three (3) business days (See SDCL 22-24B-12). Prior to discharge, parole, release to furlough, work release or similar program outside of the DOC
facility, DOC staff will inform all sex offenders required to register pursuant to SDCL 22-2B1-1 thru
22-24B-14 of their duty to register and inform them of the community safety zone restrictions (See
SDCL 22-24B-13). This shall include all offenders who are: 1. Discharged
2. Released to parole
3. Granted a furlough
4. Granted Work Release/CTP
5. | https://doc.sd.gov/about/faq/sexoffenders.aspx |
msmarco_v2.1_doc_15_797779597#5_1592446858 | Title: Frequently Asked Questions: Sex Offenders :: SD Dept. of Corrections
Headings: Frequent Questions
Frequent Questions
Sex Offenders
Do sex offenders receive treatment while in prison?
Do sex offenders have to register upon their release from prison in South Dakota?
Is there a list of all of the registered sex offenders available to the public?
Content: 1. Discharged
2. Released to parole
3. Granted a furlough
4. Granted Work Release/CTP
5. Or any other unescorted access to the community
Those required to register as sex offenders may NOT establish a residence or reside within a "community safety zone". The community safety zone is 500 feet from the facilities and grounds of any school, public park, public playground, or public pool. Is there a list of all of the registered sex offenders available to the public? Yes, the state-wide sex offender registry is available on the Attorney General's Office and Division of Criminal Investigation web site. You can view the South Dakota Sex Offender registry at http://sor.sd.gov. | https://doc.sd.gov/about/faq/sexoffenders.aspx |
msmarco_v2.1_doc_15_801159699#0_1600070822 | Title: Septilin | Uses, Side Effects, Composition, Dosages & Price
Headings: Septilin: Uses, Side Effects, Composition, Dosages & Price
Septilin
Septilin: Uses, Side Effects, Composition, Dosages & Price
Dr. Sajid Mir
Composition and Nature of Septilin:
Uses and Benefits of Septilin:
Side Effects of Septilin:
Common Dosage of Septilin:
How Septilin works?
How to store Septilin?
When Septilin prescribed?
Precautions and Warnings Related To Septilin:
Substitutes of Septilin:
How to Use Septilin?
Septilin Interactions:
Interaction with diseases:
Septilin Variants
Septilin Suspension
Septilin Price in India
FAQs
1) For how long would I have to wait before I see a positive result?
2) How should Septilin be administered?
3) What are the things that I should avoid when I’m on Septilin?
4) Will Septilin alone work on someone who has serious respiratory infection?
5) What to do if Septilin cannot cure Sinus pain?
6) Can Septilin be given to children?
7) What is Septilin used to treat?
8) Should Septilin be taken before meal or after meal?
9) What are the side effects of Septilin?
10) Is Septilin safe to use?
Last updated on : 26-09-2019
Content: Septilin | Uses, Side Effects, Composition, Dosages & Price
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Septilin
Septilin: Uses, Side Effects, Composition, Dosages & Price
Written By : Dr. Sajid Mir
General Physician | 18 years of experience
Published Date : 19-09-2018
Septilin is an Ayurvedic proprietary medicine manufactured by Himalaya which is available in both tablet and suspension form. The Septilin is prescribed to boost immunity and treat various types of infections like skin infections, urinary tract infections and respiratory tract infections. Due to its immunomodulatory action in the body, doctors also prescribe drug to those patients who possess antibiotic resistance. Nature of Septilin: Herbal Proprietary Supplement
Uses of Septilin: Allergic diseases, Respiratory tract infections, Skin Infections, Weak immunity
Composition of Septilin: Guggulu Commiphora, Shankha Bhasma
Side Effects of Septilin: | https://docprime.com/septilin-mddp |
msmarco_v2.1_doc_15_801159699#1_1600073073 | Title: Septilin | Uses, Side Effects, Composition, Dosages & Price
Headings: Septilin: Uses, Side Effects, Composition, Dosages & Price
Septilin
Septilin: Uses, Side Effects, Composition, Dosages & Price
Dr. Sajid Mir
Composition and Nature of Septilin:
Uses and Benefits of Septilin:
Side Effects of Septilin:
Common Dosage of Septilin:
How Septilin works?
How to store Septilin?
When Septilin prescribed?
Precautions and Warnings Related To Septilin:
Substitutes of Septilin:
How to Use Septilin?
Septilin Interactions:
Interaction with diseases:
Septilin Variants
Septilin Suspension
Septilin Price in India
FAQs
1) For how long would I have to wait before I see a positive result?
2) How should Septilin be administered?
3) What are the things that I should avoid when I’m on Septilin?
4) Will Septilin alone work on someone who has serious respiratory infection?
5) What to do if Septilin cannot cure Sinus pain?
6) Can Septilin be given to children?
7) What is Septilin used to treat?
8) Should Septilin be taken before meal or after meal?
9) What are the side effects of Septilin?
10) Is Septilin safe to use?
Last updated on : 26-09-2019
Content: Due to its immunomodulatory action in the body, doctors also prescribe drug to those patients who possess antibiotic resistance. Nature of Septilin: Herbal Proprietary Supplement
Uses of Septilin: Allergic diseases, Respiratory tract infections, Skin Infections, Weak immunity
Composition of Septilin: Guggulu Commiphora, Shankha Bhasma
Side Effects of Septilin: Skin rashes, Diarrhoea, High blood pressure
Precautions of Septilin: Monitor blood glucose level, Tell doctor if pregnant or planning to be
Composition and Nature of Septilin: Septilin Syrup: This drug constitutes of multiple extracts and powders derived from natural herbs. A 5 ml bottle of Septilin contains 80 mg of powdered purified Indian Bdellium or Guggulu, and extracts of Yashtimadhu or Glycyrrhiza Glabra (12 mg), Shigru or Moringa Pterygosperma (32 mg), Manjistha or Rubia Cordifolia (64 mg), Amla or Indian Gooseberry (32 mg), Guduchi or Tinospora Cordifolia (98 mg) and Maharasnadi Kwath (130 mg), which is basically a mixture of manifold natural herbs and spices with beneficial properties, such as, Cinnamon, Haritaki, Fennel, constituents of Rasna leaf, Pippali, Aam Haldi, Ginger, Coriander, Birhati etc. | https://docprime.com/septilin-mddp |
msmarco_v2.1_doc_15_801159699#2_1600075608 | Title: Septilin | Uses, Side Effects, Composition, Dosages & Price
Headings: Septilin: Uses, Side Effects, Composition, Dosages & Price
Septilin
Septilin: Uses, Side Effects, Composition, Dosages & Price
Dr. Sajid Mir
Composition and Nature of Septilin:
Uses and Benefits of Septilin:
Side Effects of Septilin:
Common Dosage of Septilin:
How Septilin works?
How to store Septilin?
When Septilin prescribed?
Precautions and Warnings Related To Septilin:
Substitutes of Septilin:
How to Use Septilin?
Septilin Interactions:
Interaction with diseases:
Septilin Variants
Septilin Suspension
Septilin Price in India
FAQs
1) For how long would I have to wait before I see a positive result?
2) How should Septilin be administered?
3) What are the things that I should avoid when I’m on Septilin?
4) Will Septilin alone work on someone who has serious respiratory infection?
5) What to do if Septilin cannot cure Sinus pain?
6) Can Septilin be given to children?
7) What is Septilin used to treat?
8) Should Septilin be taken before meal or after meal?
9) What are the side effects of Septilin?
10) Is Septilin safe to use?
Last updated on : 26-09-2019
Content: Skin rashes, Diarrhoea, High blood pressure
Precautions of Septilin: Monitor blood glucose level, Tell doctor if pregnant or planning to be
Composition and Nature of Septilin: Septilin Syrup: This drug constitutes of multiple extracts and powders derived from natural herbs. A 5 ml bottle of Septilin contains 80 mg of powdered purified Indian Bdellium or Guggulu, and extracts of Yashtimadhu or Glycyrrhiza Glabra (12 mg), Shigru or Moringa Pterygosperma (32 mg), Manjistha or Rubia Cordifolia (64 mg), Amla or Indian Gooseberry (32 mg), Guduchi or Tinospora Cordifolia (98 mg) and Maharasnadi Kwath (130 mg), which is basically a mixture of manifold natural herbs and spices with beneficial properties, such as, Cinnamon, Haritaki, Fennel, constituents of Rasna leaf, Pippali, Aam Haldi, Ginger, Coriander, Birhati etc. Septilin Tablets: A Septilin tablet would contain powders of conch shell and Indian Bdellium in their pure forms, 324 mg and 64 mg respectively. Other extracts include Maharasnadi Kwath (130 mg), Manjistha (64 mg), Tinospora (98 mg), Amla (32 mg), Yashtimadhu (12 mg) and Shigru (32 mg). Uses and Benefits of Septilin: Septilin can be used in the treatment of infections of the respiratory tract (both lower and upper), skin, soft tissue, urinary tract, upset stomach, Diabetes, High Cholesterol, Arthritis, Hepatitis, Lymphoma, Peptic ulcer etc. | https://docprime.com/septilin-mddp |
msmarco_v2.1_doc_15_801159699#3_1600078324 | Title: Septilin | Uses, Side Effects, Composition, Dosages & Price
Headings: Septilin: Uses, Side Effects, Composition, Dosages & Price
Septilin
Septilin: Uses, Side Effects, Composition, Dosages & Price
Dr. Sajid Mir
Composition and Nature of Septilin:
Uses and Benefits of Septilin:
Side Effects of Septilin:
Common Dosage of Septilin:
How Septilin works?
How to store Septilin?
When Septilin prescribed?
Precautions and Warnings Related To Septilin:
Substitutes of Septilin:
How to Use Septilin?
Septilin Interactions:
Interaction with diseases:
Septilin Variants
Septilin Suspension
Septilin Price in India
FAQs
1) For how long would I have to wait before I see a positive result?
2) How should Septilin be administered?
3) What are the things that I should avoid when I’m on Septilin?
4) Will Septilin alone work on someone who has serious respiratory infection?
5) What to do if Septilin cannot cure Sinus pain?
6) Can Septilin be given to children?
7) What is Septilin used to treat?
8) Should Septilin be taken before meal or after meal?
9) What are the side effects of Septilin?
10) Is Septilin safe to use?
Last updated on : 26-09-2019
Content: Septilin Tablets: A Septilin tablet would contain powders of conch shell and Indian Bdellium in their pure forms, 324 mg and 64 mg respectively. Other extracts include Maharasnadi Kwath (130 mg), Manjistha (64 mg), Tinospora (98 mg), Amla (32 mg), Yashtimadhu (12 mg) and Shigru (32 mg). Uses and Benefits of Septilin: Septilin can be used in the treatment of infections of the respiratory tract (both lower and upper), skin, soft tissue, urinary tract, upset stomach, Diabetes, High Cholesterol, Arthritis, Hepatitis, Lymphoma, Peptic ulcer etc. It is also prescribed to patients who suffer from common cold and sore throat frequently. Respiratory Tract Infection: Any infectious disease of the upper or lower respiratory tract is termed as RTI or Respiratory Tract Infection. Infectious diseases in the upper respiratory tract include the common cold, laryngitis, pharyngitis/tonsillitis, acute rhinitis and acute rhino sinusitis. And, that of lower respiratory tract comprises of acute otitis media, bronchitis, bronchiolitis, pneumonia and tracheitis. | https://docprime.com/septilin-mddp |
msmarco_v2.1_doc_15_801159699#4_1600080726 | Title: Septilin | Uses, Side Effects, Composition, Dosages & Price
Headings: Septilin: Uses, Side Effects, Composition, Dosages & Price
Septilin
Septilin: Uses, Side Effects, Composition, Dosages & Price
Dr. Sajid Mir
Composition and Nature of Septilin:
Uses and Benefits of Septilin:
Side Effects of Septilin:
Common Dosage of Septilin:
How Septilin works?
How to store Septilin?
When Septilin prescribed?
Precautions and Warnings Related To Septilin:
Substitutes of Septilin:
How to Use Septilin?
Septilin Interactions:
Interaction with diseases:
Septilin Variants
Septilin Suspension
Septilin Price in India
FAQs
1) For how long would I have to wait before I see a positive result?
2) How should Septilin be administered?
3) What are the things that I should avoid when I’m on Septilin?
4) Will Septilin alone work on someone who has serious respiratory infection?
5) What to do if Septilin cannot cure Sinus pain?
6) Can Septilin be given to children?
7) What is Septilin used to treat?
8) Should Septilin be taken before meal or after meal?
9) What are the side effects of Septilin?
10) Is Septilin safe to use?
Last updated on : 26-09-2019
Content: It is also prescribed to patients who suffer from common cold and sore throat frequently. Respiratory Tract Infection: Any infectious disease of the upper or lower respiratory tract is termed as RTI or Respiratory Tract Infection. Infectious diseases in the upper respiratory tract include the common cold, laryngitis, pharyngitis/tonsillitis, acute rhinitis and acute rhino sinusitis. And, that of lower respiratory tract comprises of acute otitis media, bronchitis, bronchiolitis, pneumonia and tracheitis. Urinary Tract Infection: Septilin is used as supporting medicine in the treatment of infections in the urinary tract. Burning while urinating, cloudy urine, and painful urination are a few symptoms of urinary tract infection. Postoperative Condition: After an operation, the body becomes weak and thus requires post-operative care. | https://docprime.com/septilin-mddp |
msmarco_v2.1_doc_15_801159699#5_1600082913 | Title: Septilin | Uses, Side Effects, Composition, Dosages & Price
Headings: Septilin: Uses, Side Effects, Composition, Dosages & Price
Septilin
Septilin: Uses, Side Effects, Composition, Dosages & Price
Dr. Sajid Mir
Composition and Nature of Septilin:
Uses and Benefits of Septilin:
Side Effects of Septilin:
Common Dosage of Septilin:
How Septilin works?
How to store Septilin?
When Septilin prescribed?
Precautions and Warnings Related To Septilin:
Substitutes of Septilin:
How to Use Septilin?
Septilin Interactions:
Interaction with diseases:
Septilin Variants
Septilin Suspension
Septilin Price in India
FAQs
1) For how long would I have to wait before I see a positive result?
2) How should Septilin be administered?
3) What are the things that I should avoid when I’m on Septilin?
4) Will Septilin alone work on someone who has serious respiratory infection?
5) What to do if Septilin cannot cure Sinus pain?
6) Can Septilin be given to children?
7) What is Septilin used to treat?
8) Should Septilin be taken before meal or after meal?
9) What are the side effects of Septilin?
10) Is Septilin safe to use?
Last updated on : 26-09-2019
Content: Urinary Tract Infection: Septilin is used as supporting medicine in the treatment of infections in the urinary tract. Burning while urinating, cloudy urine, and painful urination are a few symptoms of urinary tract infection. Postoperative Condition: After an operation, the body becomes weak and thus requires post-operative care. Septilin is used in postoperative condition to heal the body at a faster pace. Antibiotic Resistance: Antibiotic Resistance is a condition where the patient does not respond to the antibiotic therapy and that no improvement is shown in his/her medical condition. Read More: Omee Uses | Pan D Uses
Side Effects of Septilin: | https://docprime.com/septilin-mddp |
msmarco_v2.1_doc_15_801159699#6_1600084915 | Title: Septilin | Uses, Side Effects, Composition, Dosages & Price
Headings: Septilin: Uses, Side Effects, Composition, Dosages & Price
Septilin
Septilin: Uses, Side Effects, Composition, Dosages & Price
Dr. Sajid Mir
Composition and Nature of Septilin:
Uses and Benefits of Septilin:
Side Effects of Septilin:
Common Dosage of Septilin:
How Septilin works?
How to store Septilin?
When Septilin prescribed?
Precautions and Warnings Related To Septilin:
Substitutes of Septilin:
How to Use Septilin?
Septilin Interactions:
Interaction with diseases:
Septilin Variants
Septilin Suspension
Septilin Price in India
FAQs
1) For how long would I have to wait before I see a positive result?
2) How should Septilin be administered?
3) What are the things that I should avoid when I’m on Septilin?
4) Will Septilin alone work on someone who has serious respiratory infection?
5) What to do if Septilin cannot cure Sinus pain?
6) Can Septilin be given to children?
7) What is Septilin used to treat?
8) Should Septilin be taken before meal or after meal?
9) What are the side effects of Septilin?
10) Is Septilin safe to use?
Last updated on : 26-09-2019
Content: Septilin is used in postoperative condition to heal the body at a faster pace. Antibiotic Resistance: Antibiotic Resistance is a condition where the patient does not respond to the antibiotic therapy and that no improvement is shown in his/her medical condition. Read More: Omee Uses | Pan D Uses
Side Effects of Septilin: As Septilin is an Ayurvedic medicine, it shows no or minimal side effects. Some of the side effects that the Septilin may show are: Weakness
High Blood Pressure
Skin Rashes
Diarrhoea
Low Potassium Levels
Gastrointestinal Distress
Irregular Menstruations
Read More: Diclomol Side Effects | Meprate Tablet Side Effects
Common Dosage of Septilin: Septilin Drops are given to children between the age of 6 months and 5 years. | https://docprime.com/septilin-mddp |
msmarco_v2.1_doc_15_801159699#7_1600087015 | Title: Septilin | Uses, Side Effects, Composition, Dosages & Price
Headings: Septilin: Uses, Side Effects, Composition, Dosages & Price
Septilin
Septilin: Uses, Side Effects, Composition, Dosages & Price
Dr. Sajid Mir
Composition and Nature of Septilin:
Uses and Benefits of Septilin:
Side Effects of Septilin:
Common Dosage of Septilin:
How Septilin works?
How to store Septilin?
When Septilin prescribed?
Precautions and Warnings Related To Septilin:
Substitutes of Septilin:
How to Use Septilin?
Septilin Interactions:
Interaction with diseases:
Septilin Variants
Septilin Suspension
Septilin Price in India
FAQs
1) For how long would I have to wait before I see a positive result?
2) How should Septilin be administered?
3) What are the things that I should avoid when I’m on Septilin?
4) Will Septilin alone work on someone who has serious respiratory infection?
5) What to do if Septilin cannot cure Sinus pain?
6) Can Septilin be given to children?
7) What is Septilin used to treat?
8) Should Septilin be taken before meal or after meal?
9) What are the side effects of Septilin?
10) Is Septilin safe to use?
Last updated on : 26-09-2019
Content: As Septilin is an Ayurvedic medicine, it shows no or minimal side effects. Some of the side effects that the Septilin may show are: Weakness
High Blood Pressure
Skin Rashes
Diarrhoea
Low Potassium Levels
Gastrointestinal Distress
Irregular Menstruations
Read More: Diclomol Side Effects | Meprate Tablet Side Effects
Common Dosage of Septilin: Septilin Drops are given to children between the age of 6 months and 5 years. Children between 4 to 5 years of age must be given 5 ml of Septilin drops twice on a daily basis till the course ends. Children of the age between 6 months and 1 year are prescribed 3 ml of Septilin drops, and this dose increases by .5 ml till 5 years of age. Adults must have two spoonful of this syrup twice daily till the end of the course and children should be given one spoonful. In some cases two spoonsful of syrup are recommended to children, depending on the severity of the condition. Adults must take two of these pills twice daily and children should not be given more than one pill, twice, on a daily basis. | https://docprime.com/septilin-mddp |
msmarco_v2.1_doc_15_801159699#9_1600091878 | Title: Septilin | Uses, Side Effects, Composition, Dosages & Price
Headings: Septilin: Uses, Side Effects, Composition, Dosages & Price
Septilin
Septilin: Uses, Side Effects, Composition, Dosages & Price
Dr. Sajid Mir
Composition and Nature of Septilin:
Uses and Benefits of Septilin:
Side Effects of Septilin:
Common Dosage of Septilin:
How Septilin works?
How to store Septilin?
When Septilin prescribed?
Precautions and Warnings Related To Septilin:
Substitutes of Septilin:
How to Use Septilin?
Septilin Interactions:
Interaction with diseases:
Septilin Variants
Septilin Suspension
Septilin Price in India
FAQs
1) For how long would I have to wait before I see a positive result?
2) How should Septilin be administered?
3) What are the things that I should avoid when I’m on Septilin?
4) Will Septilin alone work on someone who has serious respiratory infection?
5) What to do if Septilin cannot cure Sinus pain?
6) Can Septilin be given to children?
7) What is Septilin used to treat?
8) Should Septilin be taken before meal or after meal?
9) What are the side effects of Septilin?
10) Is Septilin safe to use?
Last updated on : 26-09-2019
Content: Missed Dosage- If a patient misses a dose and remembers it shortly after he/she missed, he/she can go ahead and take the Septilin. However, it is recommendable to not to take the missed dose if it is almost time for the next dose. Over Dosage- Normal dosage for children is two tablets a day and for adults, it is 4 tablets a day. Over dosage may cause poisoning or serious side-effects. In case, more than this amount is taken, rush to a doctor as it may cause poisoning or serious side-effects. Read More: Pantocid Uses | Pan 40 Uses
How Septilin works? Septilin works by increasing the level of antibody-forming cells, thereby elevating the body’s resistance to infection. Septilin stimulates 'phagocytosis' - a process of elimination of bacteria through ingestion by white blood cells activation, which combats infection. Owing to its antioxidant properties, it prevents infections. | https://docprime.com/septilin-mddp |
msmarco_v2.1_doc_15_801159699#10_1600094117 | Title: Septilin | Uses, Side Effects, Composition, Dosages & Price
Headings: Septilin: Uses, Side Effects, Composition, Dosages & Price
Septilin
Septilin: Uses, Side Effects, Composition, Dosages & Price
Dr. Sajid Mir
Composition and Nature of Septilin:
Uses and Benefits of Septilin:
Side Effects of Septilin:
Common Dosage of Septilin:
How Septilin works?
How to store Septilin?
When Septilin prescribed?
Precautions and Warnings Related To Septilin:
Substitutes of Septilin:
How to Use Septilin?
Septilin Interactions:
Interaction with diseases:
Septilin Variants
Septilin Suspension
Septilin Price in India
FAQs
1) For how long would I have to wait before I see a positive result?
2) How should Septilin be administered?
3) What are the things that I should avoid when I’m on Septilin?
4) Will Septilin alone work on someone who has serious respiratory infection?
5) What to do if Septilin cannot cure Sinus pain?
6) Can Septilin be given to children?
7) What is Septilin used to treat?
8) Should Septilin be taken before meal or after meal?
9) What are the side effects of Septilin?
10) Is Septilin safe to use?
Last updated on : 26-09-2019
Content: Read More: Pantocid Uses | Pan 40 Uses
How Septilin works? Septilin works by increasing the level of antibody-forming cells, thereby elevating the body’s resistance to infection. Septilin stimulates 'phagocytosis' - a process of elimination of bacteria through ingestion by white blood cells activation, which combats infection. Owing to its antioxidant properties, it prevents infections. It is also an immunomodulator. It helps the body fight against infections by increasing IgG level and by activating the white blood cells and encouraging phagocytosis. Septilin tablets enhance digestion by reducing cholesterol. They block active-reactive substance count and expand the expression of hepatic NF- kappaB, and increase protein level. Apart from that they inhibit the action of cyclooxygenase and prostaglandin formation which explains their anti-inflammatory mechanism. | https://docprime.com/septilin-mddp |
msmarco_v2.1_doc_15_801159699#11_1600096344 | Title: Septilin | Uses, Side Effects, Composition, Dosages & Price
Headings: Septilin: Uses, Side Effects, Composition, Dosages & Price
Septilin
Septilin: Uses, Side Effects, Composition, Dosages & Price
Dr. Sajid Mir
Composition and Nature of Septilin:
Uses and Benefits of Septilin:
Side Effects of Septilin:
Common Dosage of Septilin:
How Septilin works?
How to store Septilin?
When Septilin prescribed?
Precautions and Warnings Related To Septilin:
Substitutes of Septilin:
How to Use Septilin?
Septilin Interactions:
Interaction with diseases:
Septilin Variants
Septilin Suspension
Septilin Price in India
FAQs
1) For how long would I have to wait before I see a positive result?
2) How should Septilin be administered?
3) What are the things that I should avoid when I’m on Septilin?
4) Will Septilin alone work on someone who has serious respiratory infection?
5) What to do if Septilin cannot cure Sinus pain?
6) Can Septilin be given to children?
7) What is Septilin used to treat?
8) Should Septilin be taken before meal or after meal?
9) What are the side effects of Septilin?
10) Is Septilin safe to use?
Last updated on : 26-09-2019
Content: It is also an immunomodulator. It helps the body fight against infections by increasing IgG level and by activating the white blood cells and encouraging phagocytosis. Septilin tablets enhance digestion by reducing cholesterol. They block active-reactive substance count and expand the expression of hepatic NF- kappaB, and increase protein level. Apart from that they inhibit the action of cyclooxygenase and prostaglandin formation which explains their anti-inflammatory mechanism. These tablets are known to cause the death of cancer cells by blocking the P13K/AKT signalling pathways. Septilin is arthritis resistant i.e. it suppresses the lipoxygenase enzyme pathway. It rummages through free radicals and suppresses gluconeogenesis and glycogenolysis to allow the growth of bone forming cells. It reduces the serum transaminase count. How to store Septilin? | https://docprime.com/septilin-mddp |
msmarco_v2.1_doc_15_801159699#12_1600098555 | Title: Septilin | Uses, Side Effects, Composition, Dosages & Price
Headings: Septilin: Uses, Side Effects, Composition, Dosages & Price
Septilin
Septilin: Uses, Side Effects, Composition, Dosages & Price
Dr. Sajid Mir
Composition and Nature of Septilin:
Uses and Benefits of Septilin:
Side Effects of Septilin:
Common Dosage of Septilin:
How Septilin works?
How to store Septilin?
When Septilin prescribed?
Precautions and Warnings Related To Septilin:
Substitutes of Septilin:
How to Use Septilin?
Septilin Interactions:
Interaction with diseases:
Septilin Variants
Septilin Suspension
Septilin Price in India
FAQs
1) For how long would I have to wait before I see a positive result?
2) How should Septilin be administered?
3) What are the things that I should avoid when I’m on Septilin?
4) Will Septilin alone work on someone who has serious respiratory infection?
5) What to do if Septilin cannot cure Sinus pain?
6) Can Septilin be given to children?
7) What is Septilin used to treat?
8) Should Septilin be taken before meal or after meal?
9) What are the side effects of Septilin?
10) Is Septilin safe to use?
Last updated on : 26-09-2019
Content: These tablets are known to cause the death of cancer cells by blocking the P13K/AKT signalling pathways. Septilin is arthritis resistant i.e. it suppresses the lipoxygenase enzyme pathway. It rummages through free radicals and suppresses gluconeogenesis and glycogenolysis to allow the growth of bone forming cells. It reduces the serum transaminase count. How to store Septilin? It is advisable to store Septilin in a cool and dry place away from the reach of children and pets. The packaging of Septilin must be kept intact in order to maintain its effect when being administered. When Septilin prescribed? Septilin is an Ayurvedic drug which boosts the body immunity and thus helps in the prevention of various types of infections. Doctors prescribe this drug to manage allergic disorders of the upper respiratory tract, skin and dental infections, soft tissue infections, periodontal infections and urinary tract infections. | https://docprime.com/septilin-mddp |
msmarco_v2.1_doc_15_801159699#13_1600100831 | Title: Septilin | Uses, Side Effects, Composition, Dosages & Price
Headings: Septilin: Uses, Side Effects, Composition, Dosages & Price
Septilin
Septilin: Uses, Side Effects, Composition, Dosages & Price
Dr. Sajid Mir
Composition and Nature of Septilin:
Uses and Benefits of Septilin:
Side Effects of Septilin:
Common Dosage of Septilin:
How Septilin works?
How to store Septilin?
When Septilin prescribed?
Precautions and Warnings Related To Septilin:
Substitutes of Septilin:
How to Use Septilin?
Septilin Interactions:
Interaction with diseases:
Septilin Variants
Septilin Suspension
Septilin Price in India
FAQs
1) For how long would I have to wait before I see a positive result?
2) How should Septilin be administered?
3) What are the things that I should avoid when I’m on Septilin?
4) Will Septilin alone work on someone who has serious respiratory infection?
5) What to do if Septilin cannot cure Sinus pain?
6) Can Septilin be given to children?
7) What is Septilin used to treat?
8) Should Septilin be taken before meal or after meal?
9) What are the side effects of Septilin?
10) Is Septilin safe to use?
Last updated on : 26-09-2019
Content: It is advisable to store Septilin in a cool and dry place away from the reach of children and pets. The packaging of Septilin must be kept intact in order to maintain its effect when being administered. When Septilin prescribed? Septilin is an Ayurvedic drug which boosts the body immunity and thus helps in the prevention of various types of infections. Doctors prescribe this drug to manage allergic disorders of the upper respiratory tract, skin and dental infections, soft tissue infections, periodontal infections and urinary tract infections. Precautions and Warnings Related To Septilin: Though Septilin is a safe drug and hardly shows any serious side effect or interaction, it is advisable to tell the doctor all about the current medications and pre-existing medical conditions of the patient. Important points that must be taken care while taking Septilin are: Blood Glucose Level- Monitor Blood Glucose Level regularly as Septilin can fluctuate the sugar levels in blood. Pregnancy- Discuss with the doctor if the patient is pregnant or planning pregnancy. | https://docprime.com/septilin-mddp |
msmarco_v2.1_doc_15_801159699#16_1600107343 | Title: Septilin | Uses, Side Effects, Composition, Dosages & Price
Headings: Septilin: Uses, Side Effects, Composition, Dosages & Price
Septilin
Septilin: Uses, Side Effects, Composition, Dosages & Price
Dr. Sajid Mir
Composition and Nature of Septilin:
Uses and Benefits of Septilin:
Side Effects of Septilin:
Common Dosage of Septilin:
How Septilin works?
How to store Septilin?
When Septilin prescribed?
Precautions and Warnings Related To Septilin:
Substitutes of Septilin:
How to Use Septilin?
Septilin Interactions:
Interaction with diseases:
Septilin Variants
Septilin Suspension
Septilin Price in India
FAQs
1) For how long would I have to wait before I see a positive result?
2) How should Septilin be administered?
3) What are the things that I should avoid when I’m on Septilin?
4) Will Septilin alone work on someone who has serious respiratory infection?
5) What to do if Septilin cannot cure Sinus pain?
6) Can Septilin be given to children?
7) What is Septilin used to treat?
8) Should Septilin be taken before meal or after meal?
9) What are the side effects of Septilin?
10) Is Septilin safe to use?
Last updated on : 26-09-2019
Content: do not crush or chew them. And, for suspensions and drops, shake the drug well before each use. Septilin Interactions: Taking Septilin with other over the counter medications can increase the risk of side effects or may decrease the effect of the medicine. Septilin that should not be taken with Septilin are: Azathioprine
Basiliximab
Digoxin
Estrogens
Glimepiride
Insulin
Warfarin
Interaction with diseases: Being an immunity booster Septilin is safe to use in nearly all types of diseases. However, it is recommended to consult a doctor if there's any pre-existing medical condition of the patient. Septilin Variants
Various variants of Septilin are: Septilin Tablets
Septilin Syrup
Septilin Drops
Septilin Suspension
Septilin is available in both tablet as well as suspension form. | https://docprime.com/septilin-mddp |
msmarco_v2.1_doc_15_801159699#17_1600109487 | Title: Septilin | Uses, Side Effects, Composition, Dosages & Price
Headings: Septilin: Uses, Side Effects, Composition, Dosages & Price
Septilin
Septilin: Uses, Side Effects, Composition, Dosages & Price
Dr. Sajid Mir
Composition and Nature of Septilin:
Uses and Benefits of Septilin:
Side Effects of Septilin:
Common Dosage of Septilin:
How Septilin works?
How to store Septilin?
When Septilin prescribed?
Precautions and Warnings Related To Septilin:
Substitutes of Septilin:
How to Use Septilin?
Septilin Interactions:
Interaction with diseases:
Septilin Variants
Septilin Suspension
Septilin Price in India
FAQs
1) For how long would I have to wait before I see a positive result?
2) How should Septilin be administered?
3) What are the things that I should avoid when I’m on Septilin?
4) Will Septilin alone work on someone who has serious respiratory infection?
5) What to do if Septilin cannot cure Sinus pain?
6) Can Septilin be given to children?
7) What is Septilin used to treat?
8) Should Septilin be taken before meal or after meal?
9) What are the side effects of Septilin?
10) Is Septilin safe to use?
Last updated on : 26-09-2019
Content: Azathioprine
Basiliximab
Digoxin
Estrogens
Glimepiride
Insulin
Warfarin
Interaction with diseases: Being an immunity booster Septilin is safe to use in nearly all types of diseases. However, it is recommended to consult a doctor if there's any pre-existing medical condition of the patient. Septilin Variants
Various variants of Septilin are: Septilin Tablets
Septilin Syrup
Septilin Drops
Septilin Suspension
Septilin is available in both tablet as well as suspension form. Septilin Price in India
Septilin Tablets: 130 INR (60 Tablets) Septilin Syrup 110 INR (200 mL) Septilin Drops 130 INR 60 mL)
Read More: Itch Guard Price | Japani Oil Price
FAQs
1) For how long would I have to wait before I see a positive result? Ans: In most cases it takes 1 month and 2 weeks for the positive effects of Septilin to become palpable. | https://docprime.com/septilin-mddp |
msmarco_v2.1_doc_15_801159699#18_1600111676 | Title: Septilin | Uses, Side Effects, Composition, Dosages & Price
Headings: Septilin: Uses, Side Effects, Composition, Dosages & Price
Septilin
Septilin: Uses, Side Effects, Composition, Dosages & Price
Dr. Sajid Mir
Composition and Nature of Septilin:
Uses and Benefits of Septilin:
Side Effects of Septilin:
Common Dosage of Septilin:
How Septilin works?
How to store Septilin?
When Septilin prescribed?
Precautions and Warnings Related To Septilin:
Substitutes of Septilin:
How to Use Septilin?
Septilin Interactions:
Interaction with diseases:
Septilin Variants
Septilin Suspension
Septilin Price in India
FAQs
1) For how long would I have to wait before I see a positive result?
2) How should Septilin be administered?
3) What are the things that I should avoid when I’m on Septilin?
4) Will Septilin alone work on someone who has serious respiratory infection?
5) What to do if Septilin cannot cure Sinus pain?
6) Can Septilin be given to children?
7) What is Septilin used to treat?
8) Should Septilin be taken before meal or after meal?
9) What are the side effects of Septilin?
10) Is Septilin safe to use?
Last updated on : 26-09-2019
Content: Septilin Price in India
Septilin Tablets: 130 INR (60 Tablets) Septilin Syrup 110 INR (200 mL) Septilin Drops 130 INR 60 mL)
Read More: Itch Guard Price | Japani Oil Price
FAQs
1) For how long would I have to wait before I see a positive result? Ans: In most cases it takes 1 month and 2 weeks for the positive effects of Septilin to become palpable. Like every medicine, this drug too has a specific course period. Your doctor will tell you for how long you would have to take Septilin. 2) How should Septilin be administered? Ans: Usually, Septilin is taken after food and not on an empty stomach. | https://docprime.com/septilin-mddp |
msmarco_v2.1_doc_15_801159699#20_1600115564 | Title: Septilin | Uses, Side Effects, Composition, Dosages & Price
Headings: Septilin: Uses, Side Effects, Composition, Dosages & Price
Septilin
Septilin: Uses, Side Effects, Composition, Dosages & Price
Dr. Sajid Mir
Composition and Nature of Septilin:
Uses and Benefits of Septilin:
Side Effects of Septilin:
Common Dosage of Septilin:
How Septilin works?
How to store Septilin?
When Septilin prescribed?
Precautions and Warnings Related To Septilin:
Substitutes of Septilin:
How to Use Septilin?
Septilin Interactions:
Interaction with diseases:
Septilin Variants
Septilin Suspension
Septilin Price in India
FAQs
1) For how long would I have to wait before I see a positive result?
2) How should Septilin be administered?
3) What are the things that I should avoid when I’m on Septilin?
4) Will Septilin alone work on someone who has serious respiratory infection?
5) What to do if Septilin cannot cure Sinus pain?
6) Can Septilin be given to children?
7) What is Septilin used to treat?
8) Should Septilin be taken before meal or after meal?
9) What are the side effects of Septilin?
10) Is Septilin safe to use?
Last updated on : 26-09-2019
Content: Still, since these matters are patient-specific, ask your doctor about this. 3) What are the things that I should avoid when I’m on Septilin? Ans: If you feel drowsy after taking Septilin, stay away from handling heavy things, do not drive and do not consume alcohol while you are on Septilin. Alcohol can make you more dizzy and sick. For more information you must talk to your doctor. 4) Will Septilin alone work on someone who has serious respiratory infection? Ans: No, in case of severe respiratory infection Septilin might not work. It is recommended for the treatment of mild and chronic cases of bacterial infection. | https://docprime.com/septilin-mddp |
msmarco_v2.1_doc_15_801159699#21_1600117541 | Title: Septilin | Uses, Side Effects, Composition, Dosages & Price
Headings: Septilin: Uses, Side Effects, Composition, Dosages & Price
Septilin
Septilin: Uses, Side Effects, Composition, Dosages & Price
Dr. Sajid Mir
Composition and Nature of Septilin:
Uses and Benefits of Septilin:
Side Effects of Septilin:
Common Dosage of Septilin:
How Septilin works?
How to store Septilin?
When Septilin prescribed?
Precautions and Warnings Related To Septilin:
Substitutes of Septilin:
How to Use Septilin?
Septilin Interactions:
Interaction with diseases:
Septilin Variants
Septilin Suspension
Septilin Price in India
FAQs
1) For how long would I have to wait before I see a positive result?
2) How should Septilin be administered?
3) What are the things that I should avoid when I’m on Septilin?
4) Will Septilin alone work on someone who has serious respiratory infection?
5) What to do if Septilin cannot cure Sinus pain?
6) Can Septilin be given to children?
7) What is Septilin used to treat?
8) Should Septilin be taken before meal or after meal?
9) What are the side effects of Septilin?
10) Is Septilin safe to use?
Last updated on : 26-09-2019
Content: For more information you must talk to your doctor. 4) Will Septilin alone work on someone who has serious respiratory infection? Ans: No, in case of severe respiratory infection Septilin might not work. It is recommended for the treatment of mild and chronic cases of bacterial infection. If you have acute infection you will have to take antibiotics to prevent the development of other complications. But you can take Septilin on a daily basis to make yourself less vulnerable to infections. 5) What to do if Septilin cannot cure Sinus pain? Ans: If this drug does not cure your sinus, try antibiotics or the other anti-sinusitis drugs that are recommended to you along with Septilin. | https://docprime.com/septilin-mddp |
msmarco_v2.1_doc_15_801159699#22_1600119574 | Title: Septilin | Uses, Side Effects, Composition, Dosages & Price
Headings: Septilin: Uses, Side Effects, Composition, Dosages & Price
Septilin
Septilin: Uses, Side Effects, Composition, Dosages & Price
Dr. Sajid Mir
Composition and Nature of Septilin:
Uses and Benefits of Septilin:
Side Effects of Septilin:
Common Dosage of Septilin:
How Septilin works?
How to store Septilin?
When Septilin prescribed?
Precautions and Warnings Related To Septilin:
Substitutes of Septilin:
How to Use Septilin?
Septilin Interactions:
Interaction with diseases:
Septilin Variants
Septilin Suspension
Septilin Price in India
FAQs
1) For how long would I have to wait before I see a positive result?
2) How should Septilin be administered?
3) What are the things that I should avoid when I’m on Septilin?
4) Will Septilin alone work on someone who has serious respiratory infection?
5) What to do if Septilin cannot cure Sinus pain?
6) Can Septilin be given to children?
7) What is Septilin used to treat?
8) Should Septilin be taken before meal or after meal?
9) What are the side effects of Septilin?
10) Is Septilin safe to use?
Last updated on : 26-09-2019
Content: If you have acute infection you will have to take antibiotics to prevent the development of other complications. But you can take Septilin on a daily basis to make yourself less vulnerable to infections. 5) What to do if Septilin cannot cure Sinus pain? Ans: If this drug does not cure your sinus, try antibiotics or the other anti-sinusitis drugs that are recommended to you along with Septilin. Even then if | https://docprime.com/septilin-mddp |
msmarco_v2.1_doc_15_838083775#1_1672917779 | Title: Unit 8 Topics - Google Docs
Headings: Unit 8: Cold War and Decolonization
C. 1900 - present
AP Exam Weighting: 8-10%
Content: Historical Developments
Hopes for greater self-government were largely unfulfilled following World War I; however, in the years following World War II, increasing anti-imperialist sentiment contributed to the dissolution of empires and the restructuring of states. Technological and economic gains experienced during World War II by the victorious nations shifted the global balance of power. Topic 8.2 The Cold War
Thematic Focus - Cultural Developments and Interactions (CDI)
The development of ideas, beliefs, and religions illustrates how groups in society view themselves, and the interactions of societies and their beliefs often have political, social, and cultural implications
Learning Objective
Explain the causes and effects of the ideological struggle of the Cold War. Historical Developments
The global balance of economic and political power shifted during and after World War II and rapidly evolved into the Cold War. The democracy of the United States and the authoritarian communist Soviet Union emerged as superpowers, which led to ideological conflict and a power struggle between capitalism and communism across the globe. Groups and individuals, including the Non-Aligned Movement, opposed and promoted alternatives to the existing economic, political, and social orders. Non-Aligned Movement: Sukarno in Indonesia
Kwame Nkrumah in Ghana
Topic 8.3 Effects of the Cold War
Thematic Focus - Governance (GOV)
A variety of internal and external factors contribute to state formation, expansion, and decline. Governments maintain order through a variety of administrative institutions, policies, and procedures, and governments obtain, retain, and exercise power in different ways and for different purposes. | https://docs.google.com/document/d/1W7KyMDs5GokFBgN-uuocP6cEd_8oA3VynEPF1UP2FOI/edit#! |
msmarco_v2.1_doc_15_838083775#2_1672919856 | Title: Unit 8 Topics - Google Docs
Headings: Unit 8: Cold War and Decolonization
C. 1900 - present
AP Exam Weighting: 8-10%
Content: The democracy of the United States and the authoritarian communist Soviet Union emerged as superpowers, which led to ideological conflict and a power struggle between capitalism and communism across the globe. Groups and individuals, including the Non-Aligned Movement, opposed and promoted alternatives to the existing economic, political, and social orders. Non-Aligned Movement: Sukarno in Indonesia
Kwame Nkrumah in Ghana
Topic 8.3 Effects of the Cold War
Thematic Focus - Governance (GOV)
A variety of internal and external factors contribute to state formation, expansion, and decline. Governments maintain order through a variety of administrative institutions, policies, and procedures, and governments obtain, retain, and exercise power in different ways and for different purposes. Learning Objective
Compare the ways in which the United States and the Soviet Union sought to maintain influence over the course of the Cold War. Historical Developments
The Cold War produced new military alliances, including NATO and the Warsaw Pact, and led to nuclear proliferation and proxy wars between and within postcolonial states in Latin America, Africa, and Asia. Proxy wars: Korean War
Angolan Civil War
Sandinista-Contras conflict in Nicaragua
Topic 8.4 Spread of Communism After 1900
Thematic Focus - Economics Systems (ECN)
As societies develop, they affect and are affected by the ways that they produce, exchange, and consume goods and services. Learning Objective
Explain the causes and consequences of China’s adoption of communism. | https://docs.google.com/document/d/1W7KyMDs5GokFBgN-uuocP6cEd_8oA3VynEPF1UP2FOI/edit#! |
msmarco_v2.1_doc_15_838183799#7_1673162194 | Title: Government in Athens - Google Docs
Headings:
Government in Athens
Main Ideas:
Key Vocabulary
1. What do you think of this new government?
Aristocrats and Tyrants Rule
Rule by a Few People
The Rise of the Tyrants
2. What was a tyrant in ancient Greece?
3. What were Greek tyrants like?
4. Why was Athens considered at one point an oligarchy?
5. Why did many Athenians support the rule of tyrants?
Athens Creates Democracy
Democracy under Cleisthenes
Changes in Athenian Democracy
6. How did people vote in ancient Athens?
7. How did voting take place in the assembly?
8. Why did the assembly meet outdoors?
9. Who was the father of democracy in Athens?
10. Why were slaves sent to round up citizens?
11. Why was a smaller council of officials necessary?
End of Democracy in Athens
13. How do you think Pericles felt Athenian government compared to other cities’ governments?
14. What does Pericles mean when he says that Athens serves as an example to its neighbors?
Ancient Democracy Differs from Modern Democracy
Direct Democracy
Representative Democracy
15. How are direct democracy and representative democracy different?
16. What is a direct democracy?
17. How does a representative democracy work?
18. Why didn’t the United States establish a direct democracy?
19. a. What are aristocrats?
b. How were oligarchy and tyranny different?
20. a. Describe the democracy created by Cleisthenes.
b. How did Pericles change Athenian democracy?
21. a. What type of democracy did Athens have?
b. In what situations would a representative democracy work better than a direct democracy?
22. Draw a chart like the one below. In each column, identify who had power in each type of government. Then write a sentence explaining what role common people had in each government.
Content: But his efforts were not enough for the Athenians. They were ready to end the rule of the aristocracy. The Rise of the Tyrants
Because the Athenians weren’t pleased with the rule of the aristocrats, they wanted a new government. In 546 BC a noble named Peisistratus (py-SIS-truht-uhs) overthrew the oligarchy. He became the ruler of Athens. Peisistratus was called a tyrant, which meant a leader who held power through the use of force. Today the word tyrant means a ruler who is harsh, but the word had a different meaning in ancient Greece. Athenian tyrants were usually good leaders. Tyrants were able to stay in power because they had strong armies and because the people supported them. Peisistratus brought peace and prosperity to the city. | https://docs.google.com/document/d/1_H0OfhNEuLzgsi7R56A2PuBoG9Azq5dHdSh2TLUEHyM/edit#! |
msmarco_v2.1_doc_15_838183799#8_1673164984 | Title: Government in Athens - Google Docs
Headings:
Government in Athens
Main Ideas:
Key Vocabulary
1. What do you think of this new government?
Aristocrats and Tyrants Rule
Rule by a Few People
The Rise of the Tyrants
2. What was a tyrant in ancient Greece?
3. What were Greek tyrants like?
4. Why was Athens considered at one point an oligarchy?
5. Why did many Athenians support the rule of tyrants?
Athens Creates Democracy
Democracy under Cleisthenes
Changes in Athenian Democracy
6. How did people vote in ancient Athens?
7. How did voting take place in the assembly?
8. Why did the assembly meet outdoors?
9. Who was the father of democracy in Athens?
10. Why were slaves sent to round up citizens?
11. Why was a smaller council of officials necessary?
End of Democracy in Athens
13. How do you think Pericles felt Athenian government compared to other cities’ governments?
14. What does Pericles mean when he says that Athens serves as an example to its neighbors?
Ancient Democracy Differs from Modern Democracy
Direct Democracy
Representative Democracy
15. How are direct democracy and representative democracy different?
16. What is a direct democracy?
17. How does a representative democracy work?
18. Why didn’t the United States establish a direct democracy?
19. a. What are aristocrats?
b. How were oligarchy and tyranny different?
20. a. Describe the democracy created by Cleisthenes.
b. How did Pericles change Athenian democracy?
21. a. What type of democracy did Athens have?
b. In what situations would a representative democracy work better than a direct democracy?
22. Draw a chart like the one below. In each column, identify who had power in each type of government. Then write a sentence explaining what role common people had in each government.
Content: Peisistratus was called a tyrant, which meant a leader who held power through the use of force. Today the word tyrant means a ruler who is harsh, but the word had a different meaning in ancient Greece. Athenian tyrants were usually good leaders. Tyrants were able to stay in power because they had strong armies and because the people supported them. Peisistratus brought peace and prosperity to the city. He began new policies meant to unify the city. He created new festivals and built temples and monuments. During his rule, many improvements were made in Athens. After Peisistratus died, his son took over as tyrant. Many aristocrats, however, were unhappy because their power was gone. | https://docs.google.com/document/d/1_H0OfhNEuLzgsi7R56A2PuBoG9Azq5dHdSh2TLUEHyM/edit#! |
msmarco_v2.1_doc_15_838183799#9_1673167712 | Title: Government in Athens - Google Docs
Headings:
Government in Athens
Main Ideas:
Key Vocabulary
1. What do you think of this new government?
Aristocrats and Tyrants Rule
Rule by a Few People
The Rise of the Tyrants
2. What was a tyrant in ancient Greece?
3. What were Greek tyrants like?
4. Why was Athens considered at one point an oligarchy?
5. Why did many Athenians support the rule of tyrants?
Athens Creates Democracy
Democracy under Cleisthenes
Changes in Athenian Democracy
6. How did people vote in ancient Athens?
7. How did voting take place in the assembly?
8. Why did the assembly meet outdoors?
9. Who was the father of democracy in Athens?
10. Why were slaves sent to round up citizens?
11. Why was a smaller council of officials necessary?
End of Democracy in Athens
13. How do you think Pericles felt Athenian government compared to other cities’ governments?
14. What does Pericles mean when he says that Athens serves as an example to its neighbors?
Ancient Democracy Differs from Modern Democracy
Direct Democracy
Representative Democracy
15. How are direct democracy and representative democracy different?
16. What is a direct democracy?
17. How does a representative democracy work?
18. Why didn’t the United States establish a direct democracy?
19. a. What are aristocrats?
b. How were oligarchy and tyranny different?
20. a. Describe the democracy created by Cleisthenes.
b. How did Pericles change Athenian democracy?
21. a. What type of democracy did Athens have?
b. In what situations would a representative democracy work better than a direct democracy?
22. Draw a chart like the one below. In each column, identify who had power in each type of government. Then write a sentence explaining what role common people had in each government.
Content: He began new policies meant to unify the city. He created new festivals and built temples and monuments. During his rule, many improvements were made in Athens. After Peisistratus died, his son took over as tyrant. Many aristocrats, however, were unhappy because their power was gone. Some of these aristocrats convinced a rival city-state to attack Athens. As a result of this invasion, the tyrants lost power and, for a short time, aristocrats returned to power in Athens. 2. What was a tyrant in ancient Greece? 3. | https://docs.google.com/document/d/1_H0OfhNEuLzgsi7R56A2PuBoG9Azq5dHdSh2TLUEHyM/edit#! |
msmarco_v2.1_doc_15_839529377#7_1676170193 | Title: 13 colonies 3 - Google Slides
Headings: The Thirteen Colonies Interactive Power Point
Content: The Massachusetts Bay Colony was founded in 1620 by Separatists-Puritans. People: Separatists in England fled to Holland in 1608 and then decided to find refuge in America. They came over on the Mayflower. The population in Massachusetts was homogenous, meaning there were not people from other nations or religions. Economy: Farming was difficult in the Massachusetts Bay Colony so people found other means of making a living by establishing a manufacturing base and trade. Major industry for the colony included Agriculture (fishing, corn, livestock), Manufacturing (lumbering, shipbuilding). Natural Resources: The main natural resource in Massachusetts was timber. | https://docs.google.com/presentation/d/13T3OOsd9HB8Ca-L45PFMroE4UnEakBZzYmhyz5nNfNc/embed#! |
msmarco_v2.1_doc_15_840101342#3_1677344105 | Title: 13 Colonies - Google Slides
Headings: The Thirteen Colonies
The Thirteen Colonies
The Thirteen Colonies
Three Geographic Regions
Native American Groups Living in the thirteen Colonies in the 1700’s
The New England Colonies
Massachusetts
New Hampshire
Connecticut
Rhode Island
The Middle Colonies
Delaware
Pennsylvania
New Jersey
New York
The Southern Colonies
Virginia
Maryland
North Carolina
South Carolina
Georgia
The Thirteen Original Colonies
Economies of the Colonies
Climate in the Colonies
Natural Resources
Population demographics of the
Colonies
Religion in the Colonies
Content: Religious freedom did not exist in New England.
Massachusetts
Colony: The Massachusetts Bay Colony was founded in 1620 by Separatists and Puritans. People: Separatists in England fled to Holland in 1608 and then decided to find refuge in America. They came over on the Mayflower. The population in Massachusetts was homogenous, meaning there were not people from other nations or religions. Economy: Farming was difficult in the Massachusetts Bay Colony so people found other means of making a living by establishing a manufacturing base and trade. Major industry for the colony included Agriculture (fishing, corn, livestock), Manufacturing (lumbering, shipbuilding). | https://docs.google.com/presentation/d/1orrfv4PpJq0eVPBTL_cV7d3GzDNaPi-41J_AbLCWVLE/edit#! |
msmarco_v2.1_doc_15_842772966#0_1681137299 | Title:
Headings: Policy Report
Policy
Report
THE
EFFECTS
OF
ABORTION
ON
THE
BLACK
COMMUNITY
Research
Team
Editors
Introduction
The
Abortion
Consumer
Planned
Parenthood
Targets
Minority
Neighborhoods
The
Population
Control
Nexus
Negro
bastards."
xii
Black
bastards.”xiii
Negro
bastards."xiv
population
control."xv
The
Racist
and
Eugenic
Roots
of
the
Abortion
Movement
Political
Ramifications
of
Abortion
on
the
Black
Community
and
the
Nation
Natural
Rights
vs.
Court
Decisions
The
Horrors
of
Kermit
Gosnell
Post-Gosnell
CURE’s
Response
Call
to
Action
Recommendation
Conclusion
H.
R.
2175
Content: Policy Report
Policy
Report
THE
EFFECTS
OF
ABORTION
ON
THE
BLACK
COMMUNITY
Research
Team
Christina
Daniels
Catherine
Davis
Ifeoma
Anunkor
Star
Parker
Editors
Star
Parker
Center
for
Urban
Renewal
and
Education
June
2015
Introduction
“Politicians
argue
for
abortion
largely
because
they
do
not
want
to
spend
the
necessary
money
to
feed,
clothe
and
educate
more
people. Here
arguments
for
inconvenience
and
economic
savings
take
precedence
over
arguments
for
human
value
and
human
life...
Psychiatrists,
social
workers
and
doctors
often
argue
for
abortion
on
the
basis
that
the
child
will
grow
up
mentally
and
emotionally
scarred. But
who
of
us
is
complete? If
incompleteness
were
the
criteri(on)
for
taking
life,
we
would
all
be
dead. If
you
can
justify
abortion
on
the
basis
of
emotional
incompleteness,
then
your
logic
could
also
lead
you
to
killing
for
other
forms
of
incompleteness
—
blindness,
crippleness,
old
age.” (Then
pro-life)
Jesse
Jackson,
January
1977
Since
the
1973
Roe
v.
Wade
Supreme
Court
decision,
over
fifty-four
million
babies
have
been
abortedi
in
centers
around
the
nation. It
can
be
said
with
certainty
that
the
practice
has
had
a
personal,
practical
and
political
effect
on
communities
and
citizens. Every
town,
city,
ethnicity,
and
age
group
has
suffered
from
the
tragic
effects
of
this
mostly
surgical
and
sometimes
medical
procedure. The
true
toll
of
abortion
may
remain
unknown
and
immeasurable
because
the
data,
for
the
most
part,
has
not
been
collected
or
has
been
ignored
by
those
responsible
for
its
collection. The
so-called
“right
to
privacy”
that
allowed
abortion
on
demand
was
created
by
the
Supreme
ii
Court
for
women,
but
for
forty
years
now
that
right
has
been
extended
to
the
abortionist
as
well. | https://docs.house.gov/meetings/JU/JU10/20171101/106562/HHRG-115-JU10-Wstate-ParkerS-20171101-SD001.pdf |
msmarco_v2.1_doc_15_842772966#2_1681145455 | Title:
Headings: Policy Report
Policy
Report
THE
EFFECTS
OF
ABORTION
ON
THE
BLACK
COMMUNITY
Research
Team
Editors
Introduction
The
Abortion
Consumer
Planned
Parenthood
Targets
Minority
Neighborhoods
The
Population
Control
Nexus
Negro
bastards."
xii
Black
bastards.”xiii
Negro
bastards."xiv
population
control."xv
The
Racist
and
Eugenic
Roots
of
the
Abortion
Movement
Political
Ramifications
of
Abortion
on
the
Black
Community
and
the
Nation
Natural
Rights
vs.
Court
Decisions
The
Horrors
of
Kermit
Gosnell
Post-Gosnell
CURE’s
Response
Call
to
Action
Recommendation
Conclusion
H.
R.
2175
Content: This
shroud
of
privacy
enables
abortionists
to
literally
get
away
with
murder
and
mayhem
as
thousands
of
women
are
injured
each
year.iii
Abortion
has
become
the
most
unregulated
industry
in
the
United
States
because
Governors,
legislators,
and
Attorneys
General
fail
to
enforce
or
write
laws
that
will
actually
protect
women. In
addition
to
a
lack
of
regulation,
the
ravages
of
“choice”
continue
to
take
a
toll
on
individuals,
families,
states
and
the
economic
stability
of
the
nation. This
report
seeks
to
examine
this
issue
in
the
hopes
that
Congress
consider
investigations
to
explore
the
physical,
legal,
cultural,
and
economic
harm
abortion
has
created
in
our
nation. The
Abortion
Consumer
Dis-proportionally,
the
leading
consumer
of
the
abortionists’
services
is
the
African-American
female. According
to
the
2011
Abortion
Surveillance
Report
issued
by
the
Center
for
Disease
Control,
black
women
make
up
14
percent
of
the
childbearing
population,
yet
obtained
36.2
percent
of
reported
abortions. Black
women
have
the
highest
abortion
ratio
in
the
country,
with
474
abortions
per
1,000
live
births. Percentages
at
these
levels
illustrate
that
more
than
19
million
black
babies
have
been
aborted
since
1973.iv
According
to
the
Departments
of
Public
Health
of
every
state
that
reports
abortion
by
ethnicity; black
women
disproportionately
lead
in
the
numbers. For
example,
in
Mississippi,
79
percent
of
abortions
are
obtained
by
black
women; in
Washington,
D.C.,
more
than
60
percent; | https://docs.house.gov/meetings/JU/JU10/20171101/106562/HHRG-115-JU10-Wstate-ParkerS-20171101-SD001.pdf |
msmarco_v2.1_doc_15_842772966#3_1681149022 | Title:
Headings: Policy Report
Policy
Report
THE
EFFECTS
OF
ABORTION
ON
THE
BLACK
COMMUNITY
Research
Team
Editors
Introduction
The
Abortion
Consumer
Planned
Parenthood
Targets
Minority
Neighborhoods
The
Population
Control
Nexus
Negro
bastards."
xii
Black
bastards.”xiii
Negro
bastards."xiv
population
control."xv
The
Racist
and
Eugenic
Roots
of
the
Abortion
Movement
Political
Ramifications
of
Abortion
on
the
Black
Community
and
the
Nation
Natural
Rights
vs.
Court
Decisions
The
Horrors
of
Kermit
Gosnell
Post-Gosnell
CURE’s
Response
Call
to
Action
Recommendation
Conclusion
H.
R.
2175
Content: Black
women
have
the
highest
abortion
ratio
in
the
country,
with
474
abortions
per
1,000
live
births. Percentages
at
these
levels
illustrate
that
more
than
19
million
black
babies
have
been
aborted
since
1973.iv
According
to
the
Departments
of
Public
Health
of
every
state
that
reports
abortion
by
ethnicity; black
women
disproportionately
lead
in
the
numbers. For
example,
in
Mississippi,
79
percent
of
abortions
are
obtained
by
black
women; in
Washington,
D.C.,
more
than
60
percent; in
Georgia,
59.4
percent; in
Alabama,
58.4
percent. In
state
after
state,
similar
numbers
are
found,
with
black
women
aborting
at
two,
three
or
more
times
their
presence
in
the
population. At
every
income
level,
black
women
have
higher
abortion
rates
than
Whites
or
Hispanics,
except
for
women
below
the
poverty
line,
where
Hispanic
women
have
slightly
higher
rates
than
black
women.v
The
prevalence
of
abortion
facilities
within
minority
communities
serves
as
a
major
contributor
to
the
rate
in
which
black
women
obtain
abortions. Accordingly,
black
women
are
5
times
more
likely
to
have
an
abortion
than
white
women. | https://docs.house.gov/meetings/JU/JU10/20171101/106562/HHRG-115-JU10-Wstate-ParkerS-20171101-SD001.pdf |
msmarco_v2.1_doc_15_842772966#4_1681151978 | Title:
Headings: Policy Report
Policy
Report
THE
EFFECTS
OF
ABORTION
ON
THE
BLACK
COMMUNITY
Research
Team
Editors
Introduction
The
Abortion
Consumer
Planned
Parenthood
Targets
Minority
Neighborhoods
The
Population
Control
Nexus
Negro
bastards."
xii
Black
bastards.”xiii
Negro
bastards."xiv
population
control."xv
The
Racist
and
Eugenic
Roots
of
the
Abortion
Movement
Political
Ramifications
of
Abortion
on
the
Black
Community
and
the
Nation
Natural
Rights
vs.
Court
Decisions
The
Horrors
of
Kermit
Gosnell
Post-Gosnell
CURE’s
Response
Call
to
Action
Recommendation
Conclusion
H.
R.
2175
Content: in
Georgia,
59.4
percent; in
Alabama,
58.4
percent. In
state
after
state,
similar
numbers
are
found,
with
black
women
aborting
at
two,
three
or
more
times
their
presence
in
the
population. At
every
income
level,
black
women
have
higher
abortion
rates
than
Whites
or
Hispanics,
except
for
women
below
the
poverty
line,
where
Hispanic
women
have
slightly
higher
rates
than
black
women.v
The
prevalence
of
abortion
facilities
within
minority
communities
serves
as
a
major
contributor
to
the
rate
in
which
black
women
obtain
abortions. Accordingly,
black
women
are
5
times
more
likely
to
have
an
abortion
than
white
women. A
recent
study
released
by
Protecting
Black
Life,
an
outreach
of
Life
Issues
Institute
concluded
that,
“79%
of
Planned
Parenthood’s
surgical
abortion
facilities
are
strategically
located
within
walking
distance
of
African
and/or
Hispanic
communities.” vivii
This
study
coincides
with
historical
revelations
that
Planned
Parenthood
Targets
Minority
Neighborhoods
Percentage
of
Planned
Parenthood
Surgical
Abortion
Facilities
in
Minority
Neigborhoods
Percentage
of
Planned
Parenthood
Surgical
Abortion
Facilities
in
Other
Neighborhoods
SOURCE: Planned
Parenthood
Targets
Minority
Neighborhoods,
a
study
by
ProtectingBlackLife.org
eugenicists
dating
to
the
mid-1900s,
“[argued]
that
the
most
effective
way
they
could
advance
their
agenda
would
be
to
concentrate
population
control
facilities
within
targeted
communities. ”viii
Historically,
blacks
have
been
the
unwitting
victims
of
a
hidden
racist
agenda
of
those
behind
abortion
and
birth
control
organizations
because
of
they
believed
they
were
receiving
a
new
civil
right
–
choice. In
fact,
pro-abortion
forces
have
created
messaging
that
reinforces
the
notion
of
abortion
as
a
civil
right,
as
seen
in
a
2012
meeting
of
the
Congressional
Black
Caucus
and
Pro-
Choice
Caucus. | https://docs.house.gov/meetings/JU/JU10/20171101/106562/HHRG-115-JU10-Wstate-ParkerS-20171101-SD001.pdf |
msmarco_v2.1_doc_15_842772966#5_1681156043 | Title:
Headings: Policy Report
Policy
Report
THE
EFFECTS
OF
ABORTION
ON
THE
BLACK
COMMUNITY
Research
Team
Editors
Introduction
The
Abortion
Consumer
Planned
Parenthood
Targets
Minority
Neighborhoods
The
Population
Control
Nexus
Negro
bastards."
xii
Black
bastards.”xiii
Negro
bastards."xiv
population
control."xv
The
Racist
and
Eugenic
Roots
of
the
Abortion
Movement
Political
Ramifications
of
Abortion
on
the
Black
Community
and
the
Nation
Natural
Rights
vs.
Court
Decisions
The
Horrors
of
Kermit
Gosnell
Post-Gosnell
CURE’s
Response
Call
to
Action
Recommendation
Conclusion
H.
R.
2175
Content: A
recent
study
released
by
Protecting
Black
Life,
an
outreach
of
Life
Issues
Institute
concluded
that,
“79%
of
Planned
Parenthood’s
surgical
abortion
facilities
are
strategically
located
within
walking
distance
of
African
and/or
Hispanic
communities.” vivii
This
study
coincides
with
historical
revelations
that
Planned
Parenthood
Targets
Minority
Neighborhoods
Percentage
of
Planned
Parenthood
Surgical
Abortion
Facilities
in
Minority
Neigborhoods
Percentage
of
Planned
Parenthood
Surgical
Abortion
Facilities
in
Other
Neighborhoods
SOURCE: Planned
Parenthood
Targets
Minority
Neighborhoods,
a
study
by
ProtectingBlackLife.org
eugenicists
dating
to
the
mid-1900s,
“[argued]
that
the
most
effective
way
they
could
advance
their
agenda
would
be
to
concentrate
population
control
facilities
within
targeted
communities. ”viii
Historically,
blacks
have
been
the
unwitting
victims
of
a
hidden
racist
agenda
of
those
behind
abortion
and
birth
control
organizations
because
of
they
believed
they
were
receiving
a
new
civil
right
–
choice. In
fact,
pro-abortion
forces
have
created
messaging
that
reinforces
the
notion
of
abortion
as
a
civil
right,
as
seen
in
a
2012
meeting
of
the
Congressional
Black
Caucus
and
Pro-
Choice
Caucus. On
Capitol
Hill,
these
advocates
urged
their
constituents
to
challenge
the
pro-life
position
by
accusing
them
of
making
the
alleged
disparity
in
healthcare
for
black
women
worse.ix
Perhaps
unknowingly,
these
black
legislators
continually
damage
their
political
agenda
because
abortion
is
destroying
their
future
constituency. Their
advocacy
for
continued
funding
of
organizations
like
Planned
Parenthood
demeans
and
eradicates
the
concept
of
natural
rights
and
denies
the
right
to
life
to
the
most
vulnerable
of
all,
the
unborn
child. Establishing
such
a
cultural
norm
erodes
the
natural
rights
of
the
elderly
and
the
infirmed,
for
if
the
powerful
can
determine
that
the
unborn
child
does
not
have
a
natural,
self-evident
right
to
live,
then
it
is
very
possible
that
they
can
and
will
determine
that
certain
other
humans
no
longer
possess
those
rights,
as
well. The
Population
Control
Nexus
There
is
a
widespread
perception
that
women,
particularly
African
American
women,
are
freely
exercising
their
“choice”
when
they
enter
the
doors
of
the
nearest
abortion
center. Nothing
can
be
further
from
the
truth. | https://docs.house.gov/meetings/JU/JU10/20171101/106562/HHRG-115-JU10-Wstate-ParkerS-20171101-SD001.pdf |
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