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I thought that in the elevation and separation that comes from heroic leadership, that I would be untouchable.
|
저는 승진의 과정과 영웅적인 리더십에 딸려 나오는 분리의 과정을 통해 제가 건들 수 없는 존재가 될 거라고 생각했어요.
|
en-ko
|
The joy and success that comes from interdependence and vulnerability is worth the effort and the risk.
|
השמחה וההצלחה שבאות מתלות הדדית ופגיעות שוות את המאמץ והסיכון.
|
en-he
|
And if we're going to solve the challenges that the world is facing today, we have no alternative, so we had better start getting good at it.
|
Si nous devons résoudre les défis auxquels le monde fait face aujourd'hui, nous n'avons pas d'alternative, nous devons devenir bons à ça.
|
en-fr
|
I'm here today to talk about fundraising, or as you probably think of it, "the other F-word."
|
Estoy aquí hoy para hablar sobre recaudación de fondos, o como probable piensen: "la otra palabra malsonante".
|
en-es
|
(Laughter) Because if you want to change the world, you have to know how to pay for it.
|
(웃음) 여러분이 세상을 바꾸고 싶다면, 어떻게 그 비용을 지불할지 알아야 합니다.
|
en-ko
|
I'm not talking about being a good person -- you can do that for free.
|
我不是在讲 如何成为一个好人—— 那是不需要成本的事情。
|
en-zh-cn
|
I'm talking about if you want to create something, start something, galvanize a community, improve the lives of others, run for office.
|
Estoy hablando sobre si Uds. quieren crear algo, comenzar algo, impulsar una comunidad, mejorar las vidas de otros, postularse para un cargo.
|
en-es
|
Every day, great ideas die on the vine, because they don't have capital to get off the ground.
|
Ogni giorno delle belle idee muoiono in partenza, perché mancano i fondi per portarle avanti.
|
en-it
|
And all of the work, the thought, the vision that goes into the idea, isn't worth much if you can't pay your bills.
|
所有的努力、 想法、形成點子的遠景, 若你付不起帳單, 就沒什麼價值了。
|
en-zh-tw
|
And while most of the greatest social movements in history were powered purely by an idea and people's belief in that idea, real change and impact require resources.
|
Y mientras que la mayoría de movimientos sociales de la Historia fueron impulsados únicamente por una idea y la convicción de la gente en esa idea, un cambio e impacto real requieren recursos.
|
en-es
|
Real people do this work, they need real change, real impact and resources to actually make it happen.
|
确实得有人做事, 而且他们需要真正的改变、 真正的影响力和资源, 才能将想法变成现实。
|
en-zh-cn
|
The people that believe in this work have to have the support and the resources to do it.
|
이 일에 신념을 가진 사람들은 이 일을 하기 위한 지원세력과 자원을 가지고 있어야만 합니다.
|
en-ko
|
That's where I come in.
|
Ahí es donde entro yo.
|
en-es
|
I get essential resources into the hands of people and visionaries on the front lines, doing work that matters.
|
Entrego recursos essenciais a pessoas e visionários na linha de frente que fazem um trabalho importante.
|
en-pt-br
|
We spend the majority of our waking hours working.
|
Passiamo la maggior parte del tempo a lavorare.
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en-it
|
We spend more time working than we do with our loved ones.
|
Nous passons plus de temps à travailler qu'avec nos proches.
|
en-fr
|
So I decided early on that I have to love my work, and it has to add value.
|
Así que decidí desde el principio que debía amar mi trabajo, y este tenía que añadir un valor.
|
en-es
|
And while I would love to be one of these people who spearheads social change from the ground up, the thing I realized early on in my nonprofit career is that the thing I'm good at, the thing I'm really good at, is raising money.
|
雖然我也想要當那種 從頭開始發動社會改變的先鋒, 但我在我的非營利職涯早期就發現 我在行的事 , 我真正在行的事, 是募款。
|
en-zh-tw
|
And I love it.
|
我非常热爱这项工作。
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en-zh-cn
|
I think it is a privilege to work alongside bold, ambitious, optimistic leaders and the organizations they serve.
|
我觉得, 与雄心勃勃、积极大胆的领袖们 还有他们带领的组织一起工作, 是一种莫大的荣幸。
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en-zh-cn
|
So I teach people how to do the thing I'm good at, because the more people that learn how to be good at my end of this work, the more work will get done.
|
Enseño a la gente a hacer aquello en lo que soy buena, porque cuánto más gente aprenda a ser buena al final de este trabajo, más trabajo se hará.
|
en-es
|
And I teach everyone.
|
E insegno a tutti.
|
en-it
|
I teach CEOs and presidents, and boards of directors and EDs.
|
Enseño a CEOs y presidentes, y juntas directivas y educativas.
|
en-es
|
I teach development directors in all sorts of teams and nonprofit newbies, social change agents and candidates.
|
Ensino diretores de desenvolvimento em todo o tipo de equipas e de ONGs recentes, agentes de mudança social e candidatos.
|
en-pt
|
I teach anyone that wants to do something extraordinary how to fund their dream.
|
Ensino toda a gente que quer fazer algo extraordinário como financiar os seus sonhos.
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en-pt
|
My dream is that there will be more people like me doing this work well and that development will be an undergraduate course at universities, so that fundraising animals like me will find this job out of the gate, instead of discovering it years later, accidentally.
|
Mon rêve est qu'il y aura plus de gens comment moi faisant bien ce travail et que le développement devienne un cours à l'université, pour que les grands collecteurs de fonds comme moi trouvent ce travail dès le départ au lieu de le découvrir des années plus tard, accidentellement.
|
en-fr
|
I even have the curriculum developed, but short of overhauling undergraduate course requirements, I think tonight's probably a good first step to get people to think about fundraising more as an opportunity and less as a dirty word.
|
제가 개발해 놓은 과정이 있지만 정식 학부과정에는 좀 부족 합니다. 제 생각에는 오늘밤이 아마도 사람들이 모금에 대해서 F로 시작하는 욕보다 훨씬 더 많이 생각할 수 있는 좋은 기회가 될 수 있다고 생각합니다.
|
en-ko
|
If you want to change the world, you have to know how to pay for it.
|
Si vous voulez changer le monde, vous devez payer cela.
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en-fr
|
To do that well, you have to understand three big things.
|
Per poterli recuperare, bisogna capire tre punti chiave.
|
en-it
|
Your feelings about wealth and money, the importance of building relationships, and how to ask for what you want.
|
La vostra opinione su ricchezza e soldi, l'importanza di instaurare rapporti, e come chiedere ciò che si vuole ottenere.
|
en-it
|
Let's start at the top, your feelings about wealth and money.
|
让我们先从第一个开始, 你对金钱和财富的感觉。
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en-zh-cn
|
What is your relationship to money?
|
Quelle est votre relation avec l'argent ?
|
en-fr
|
Money is complicated, it makes everyone squeamish, it makes everyone act kind of weird.
|
Il denaro è qualcosa di complesso, rende tutti scrupolosi, causa comportamenti equivoci.
|
en-it
|
Anyone who's ever had to split the check after dinner with friends can tell you this.
|
Cualquiera que haya tenido que dividir la cuenta después de una cena puede decirle esto.
|
en-es
|
Imagine what it was like before Venmo.
|
Imaginem como era antes do Venmo.
|
en-pt
|
(Laughter) To help people learn how to raise money, you have to help them understand their deal with money, because everybody has baggage.
|
(Risos) Para ajudar as pessoas a angariar dinheiro, têm de as ajudar a entender a sua relação com o dinheiro, porque todos tem complexos.
|
en-pt
|
Grew up poor? Baggage.
|
Cresceu na pobreza?
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en-pt-br
|
Grew up rich? Baggage.
|
富养?包袱。
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en-zh-cn
|
Mad or envious that other people have more money than you?
|
Bagagem. Fica louco ou sente inveja porque outros têm mais dinheiro que você?
|
en-pt-br
|
Baggage.
|
Complexo.
|
en-pt
|
Think people with money are smarter than you?
|
总觉得有钱人比你聪明?
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en-zh-cn
|
(Laughter) Feel guilty that you have more money than other people?
|
(웃음) 다른 사람보다 돈을 더 많이 가져 죄책감이 느껴진다고요?
|
en-ko
|
That's some first-class baggage.
|
Essa é bagagem de primeira classe!
|
en-pt-br
|
(Laughter) It's still baggage, people, it's still baggage.
|
(笑声) 你比别人有钱也是个包袱, 朋友们,你比别人有钱也是个包袱!
|
en-zh-cn
|
So whatever your deal is with your baggage, you have to reconcile it if you're going to be able to ask for money.
|
Qualquer que seja seu acordo com a sua bagagem, precisará se conformar com isso se pensa em pedir dinheiro.
|
en-pt-br
|
And here's a little tip about asking people for money.
|
然后,一个关于 找人要钱的温馨提示:
|
en-zh-cn
|
The only difference about really wealthy people and us is that they have more money than us.
|
La única diferencia entre la gente muy rica y nosotros es que ellos tienen más dinero que nosotros.
|
en-es
|
Don't overcomplicate it.
|
不要把它想得太複雜。
|
en-zh-tw
|
They come with their own baggage.
|
他們有他們自己的包袱。
|
en-zh-tw
|
When you think about how to do this work, it's important to remember that money makes the world go round.
|
Quando pensam em como fazer este trabalho, é importante lembrarem-se que o dinheiro faz o mundo rodar.
|
en-pt
|
You hear that all the time, but it's true.
|
你经常听到这句话, 但它确实是真的。
|
en-zh-cn
|
Whether you're a nonprofit, for-profit, or you pay your own bills.
|
비영리든 아니든 혹은 순전히 자신을 위해서든 상관없습니다.
|
en-ko
|
We often feel like talking about it is this icky, embarrassing, ugly thing, but it's just money.
|
Nous avons souvent l'impression qu'en parler est répugnant, gênant, sinistre, mais ce n'est que de l'argent.
|
en-fr
|
And it's a fact of life.
|
E é um fato da vida.
|
en-pt-br
|
So how you feel about it directly affects how you approach it.
|
Cómo se sienten sobre ello afecta directamente a su enfoque.
|
en-es
|
Like everyone else when I started out in this work, I had to examine and understand my own feelings about wealth and money.
|
Come tutti all'inizio, dovevo analizzare le mie sensazioni verso la ricchezza e i soldi.
|
en-it
|
And I had to learn how to separate them from how I feel about raising money for important causes.
|
sobre la riqueza y el dinero. Y tuve que aprender a separarlos de cómo me siento recaudando dinero para causas importantes.
|
en-es
|
How I feel about asking for money to help people do good work in the world is not the same as how I feel about asking for money for myself.
|
A forma como me sinto a pedir dinheiro para ajudar pessoas a fazer bem no mundo não é igual a como me sinto a angariar dinheiro para mim.
|
en-pt
|
This is an important distinction.
|
É uma distinção importante.
|
en-pt
|
When I go and talk to someone, I'm not asking them to pay my mortgage.
|
當我去和別人談時, 我並不是要請他們支付我的房貸。
|
en-zh-tw
|
I'm giving them an opportunity to invest in an idea that's going to change the world for the better.
|
Dou a ele uma oportunidade de investir numa ideia que mudará o mundo para melhor.
|
en-pt-br
|
Why should I feel bad about that?
|
我為什麼要有不好的感受?
|
en-zh-tw
|
If you want to be good at raising money, you have to be able to reframe the ask, both for yourself and for other people, as an opportunity.
|
Per essere bravi a raccogliere fondi, dovete re-inquadrare la domanda, sia per voi che per gli altri, per trasformarla in un'opportunità.
|
en-it
|
Next, you have to get prepared to build some relationships.
|
Poi bisogna saper instaurare rapporti.
|
en-it
|
People give to people, they don't just give to ideas.
|
Muitos doam pra pessoas, não apenas pra ideias,
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en-pt-br
|
And if they don't believe in the person running the place, you're already dead in the water.
|
Y si no creen en la persona que maneja el lugar, están muertos antes de comenzar.
|
en-es
|
This is true whether you're in stocks or venture capital, politics or nonprofits.
|
Esto es cierto tanto si está en acciones o capital de riesgo, partidos políticos o ONGs.
|
en-es
|
Building a relationship with people takes work.
|
Construir um relacionamento com as pessoas exige trabalho.
|
en-pt-br
|
You have to care about more than just what you want or need, you have to also value what someone else wants or needs.
|
除了关心你自己的需求, 也要在乎别人的需求。
|
en-zh-cn
|
I know, it's a shocking, terrible idea.
|
Lo so, è un'idea strana e paurosa.
|
en-it
|
But oftentimes, closing gifts is understanding the person, more than it's important to know the product.
|
Mas às vezes, é mais importante entender uma pessoa do que conhecer o produto.
|
en-pt
|
And if you think building a relationship with people takes work, building a relationship with someone you're asking for money from takes work, and it takes homework.
|
Se pensam que criar uma relação com as pessoas dá trabalho, criar uma relação com uma pessoa a quem estão a pedir dinheiro, dá trabalho, e exige trabalho de casa.
|
en-pt
|
Have you done any research?
|
Você já pesquisou?
|
en-pt-br
|
Do you have any idea what they care about?
|
Avete un'idea di ciò a cui tengono?
|
en-it
|
Do you know why they should invest in your work?
|
你知道他們為什麼 要投資你做的事嗎?
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en-zh-tw
|
Can you answer that question in less than 30 seconds?
|
Pouvez-vous répondre en moins de 30 secondes ?
|
en-fr
|
If you can't, the meeting is going to be pretty rough.
|
Se não conseguem, o encontro vai ser bem difícil
|
en-pt
|
And the answer can't be "Because they're super rich and they live in your zip code."
|
"그사람들은 엄청 부자고 근처에 살아요." 는 답이 될 수 없습니다.
|
en-ko
|
When you talk to people and understand what they care about, it has to be in person.
|
當你要與人交談 並了解他們在乎什麼, 必須要當面進行。
|
en-zh-tw
|
Fundraising is relational, it's not transactional.
|
A angariação de fundos é relacional, não é transacional.
|
en-pt
|
And you have to ask them questions.
|
E têm de lhes perguntar coisas.
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en-pt
|
When I sit down with a donor, it goes something like this.
|
Cuando me siento con un donante, va más o menos así.
|
en-es
|
"Hi, thanks so much for seeing me.
|
"Olá, obrigada por me receberem.
|
en-pt
|
How have you been?
|
어떻게 지내셨어요?
|
en-ko
|
Did you guys go anywhere fun over holiday?
|
Êtes-vous parti pour les vacances ?
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en-fr
|
Nice, I love Mexico.
|
"Boa, eu adoro o México.
|
en-pt
|
Do you always go to the same place?
|
你们是一直去一个地方吗?
|
en-zh-cn
|
Oh, that's awesome!
|
¡Vaya, eso es genial!
|
en-es
|
Are those your kids? They're so cute.
|
¿Son sus hijos? Son un monada.
|
en-es
|
How old are they?
|
他们多大了? 在哪儿上学?
|
en-zh-cn
|
Where are they in school?
|
¿En qué curso están?
|
en-es
|
Oh, that's a great school, are you guys very involved there?
|
¡Oh, ese es un buen colegio. ¿Su esposa está en la junta?
|
en-es
|
Your spouse in on the board? How's that?
|
"O seu cônjuge está na direção?
|
en-pt
|
How did you guys meet?
|
Como é? "Como é que se conheceram?
|
en-pt
|
Oh, at Santa Clara, that's awesome.
|
Oh, em Santa Clara, fantástico.
|
en-pt
|
Are you super involved in the alumni network?
|
Siete molto coinvolti nella rete degli ex alunni?
|
en-it
|
So interesting.
|
真有意思!
|
en-zh-cn
|
Where do you guys live, again?
|
Dove hai detto che vivete?
|
en-it
|
That's great. Is that your boat?"
|
Bello. Quella è la vostra barca?"
|
en-it
|
(Laughter) I literally go through all of these things, right.
|
(笑聲) 我真的會把這些事情都談過,沒錯。
|
en-zh-tw
|
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