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to see get get their
Mm-hmm. Think minimum two weeks if we're gonna develop prototypes and then try to take them to different places and see how people use
Yeah.
it's not a trivial task.
false
QMSum_59
Mm-hmm. Think minimum two weeks if we're gonna develop prototypes and then try to take them to different places and see how people use
Yeah.
it's not a trivial task.
Yeah , because we we are not going to do it in uh our factory , okay , so we can give it a product evalua
false
QMSum_59
Yeah.
it's not a trivial task.
Yeah , because we we are not going to do it in uh our factory , okay , so we can give it a product evalua
No no. We definitely shouldn't do it in our factory.
false
QMSum_59
it's not a trivial task.
Yeah , because we we are not going to do it in uh our factory , okay , so we can give it a product evalua
No no. We definitely shouldn't do it in our factory.
Yes , yes.
false
QMSum_59
Yeah , because we we are not going to do it in uh our factory , okay , so we can give it a product evalua
No no. We definitely shouldn't do it in our factory.
Yes , yes.
So we'll do it in the other place , and I don't think it's take more than four weeks time. Or uh Okay , so then the real production we will start once we product evaluation , okay , then uh it's approve from uh the technical team and uh your team , okay , uh from the management , then we can launch in the market. Hm ?
false
QMSum_59
No no. We definitely shouldn't do it in our factory.
Yes , yes.
So we'll do it in the other place , and I don't think it's take more than four weeks time. Or uh Okay , so then the real production we will start once we product evaluation , okay , then uh it's approve from uh the technical team and uh your team , okay , uh from the management , then we can launch in the market. Hm ?
Any outstanding ?
false
QMSum_59
Yes , yes.
So we'll do it in the other place , and I don't think it's take more than four weeks time. Or uh Okay , so then the real production we will start once we product evaluation , okay , then uh it's approve from uh the technical team and uh your team , okay , uh from the management , then we can launch in the market. Hm ?
Any outstanding ?
S Any any other uh questions or uh comments to be discuss ?
false
QMSum_59
So we'll do it in the other place , and I don't think it's take more than four weeks time. Or uh Okay , so then the real production we will start once we product evaluation , okay , then uh it's approve from uh the technical team and uh your team , okay , uh from the management , then we can launch in the market. Hm ?
Any outstanding ?
S Any any other uh questions or uh comments to be discuss ?
No , I'm
false
QMSum_59
Any outstanding ?
S Any any other uh questions or uh comments to be discuss ?
No , I'm
What ab
false
QMSum_59
S Any any other uh questions or uh comments to be discuss ?
No , I'm
What ab
go ahead.
false
QMSum_59
No , I'm
What ab
go ahead.
I think we pretty much covered everything.
false
QMSum_59
What ab
go ahead.
I think we pretty much covered everything.
Okay , so then uh
false
QMSum_59
go ahead.
I think we pretty much covered everything.
Okay , so then uh
Did you have something ?
false
QMSum_59
I think we pretty much covered everything.
Okay , so then uh
Did you have something ?
Well I was just wondering about if we're gonna do a product evaluation then what about time for redesign if the users come back and tell us no this is bad , this is bad , we want this done differently.
false
QMSum_59
Okay , so then uh
Did you have something ?
Well I was just wondering about if we're gonna do a product evaluation then what about time for redesign if the users come back and tell us no this is bad , this is bad , we want this done differently.
Okay uh , let's take like this. Let's proceed with this model , okay , for the for the marketing direction , okay.
false
QMSum_59
Did you have something ?
Well I was just wondering about if we're gonna do a product evaluation then what about time for redesign if the users come back and tell us no this is bad , this is bad , we want this done differently.
Okay uh , let's take like this. Let's proceed with this model , okay , for the for the marketing direction , okay.
So no more changes will be made , okay , in this the basic design. Okay ? So we will introduce m this model and uh let's introduce in the market and let's take the feedback from the customers , then we can uh go for the
false
QMSum_59
Well I was just wondering about if we're gonna do a product evaluation then what about time for redesign if the users come back and tell us no this is bad , this is bad , we want this done differently.
Okay uh , let's take like this. Let's proceed with this model , okay , for the for the marketing direction , okay.
So no more changes will be made , okay , in this the basic design. Okay ? So we will introduce m this model and uh let's introduce in the market and let's take the feedback from the customers , then we can uh go for the
Second generation.
false
QMSum_59
Okay uh , let's take like this. Let's proceed with this model , okay , for the for the marketing direction , okay.
So no more changes will be made , okay , in this the basic design. Okay ? So we will introduce m this model and uh let's introduce in the market and let's take the feedback from the customers , then we can uh go for the
Second generation.
second generation.
false
QMSum_59
So no more changes will be made , okay , in this the basic design. Okay ? So we will introduce m this model and uh let's introduce in the market and let's take the feedback from the customers , then we can uh go for the
Second generation.
second generation.
Okay. There's no end , there's not limit.
false
QMSum_59
Second generation.
second generation.
Okay. There's no end , there's not limit.
The problem is there might not be a second generation if the first generation flops for some silly reason that we haven't thought of.
false
QMSum_59
second generation.
Okay. There's no end , there's not limit.
The problem is there might not be a second generation if the first generation flops for some silly reason that we haven't thought of.
Every every custom
false
QMSum_59
Okay. There's no end , there's not limit.
The problem is there might not be a second generation if the first generation flops for some silly reason that we haven't thought of.
Every every custom
Well , then it may not be.
false
QMSum_59
The problem is there might not be a second generation if the first generation flops for some silly reason that we haven't thought of.
Every every custom
Well , then it may not be.
Okay. Well , every customer , okay , they have their own ideas , they have their own test , okay , so there's no end , there's no limit.
false
QMSum_59
Every every custom
Well , then it may not be.
Okay. Well , every customer , okay , they have their own ideas , they have their own test , okay , so there's no end , there's no limit.
Like people don't like wood.
false
QMSum_59
Well , then it may not be.
Okay. Well , every customer , okay , they have their own ideas , they have their own test , okay , so there's no end , there's no limit.
Like people don't like wood.
No , but there's a difference between releasing a product that has been minimally tested and fine-tuned to suit a general range of requirements versus releasing a product that we think will work but we don't really have anything to back it up.
false
QMSum_59
Okay. Well , every customer , okay , they have their own ideas , they have their own test , okay , so there's no end , there's no limit.
Like people don't like wood.
No , but there's a difference between releasing a product that has been minimally tested and fine-tuned to suit a general range of requirements versus releasing a product that we think will work but we don't really have anything to back it up.
very specific.
false
QMSum_59
Like people don't like wood.
No , but there's a difference between releasing a product that has been minimally tested and fine-tuned to suit a general range of requirements versus releasing a product that we think will work but we don't really have anything to back it up.
very specific.
Yeah , so that's the reason you are here for uh the design , okay , I hope you made a good design.
false
QMSum_59
No , but there's a difference between releasing a product that has been minimally tested and fine-tuned to suit a general range of requirements versus releasing a product that we think will work but we don't really have anything to back it up.
very specific.
Yeah , so that's the reason you are here for uh the design , okay , I hope you made a good design.
Yes , but I'm not everybody.
false
QMSum_59
very specific.
Yeah , so that's the reason you are here for uh the design , okay , I hope you made a good design.
Yes , but I'm not everybody.
I mean the whole point of user evaluation is to see what real people need. We have our own motivations in mind , we have our own ideas in mind , but that doesn't mean that that's what's gonna sell.
false
QMSum_59
Yeah , so that's the reason you are here for uh the design , okay , I hope you made a good design.
Yes , but I'm not everybody.
I mean the whole point of user evaluation is to see what real people need. We have our own motivations in mind , we have our own ideas in mind , but that doesn't mean that that's what's gonna sell.
Yeah , but uh see , we ought to take a few considerations , okay , one is the price consideration , one is future consideration , okay , like uh you can eat uh you can all eat more chi I can eat more chilli , okay , so i it's a depends on the individual taste , you know ,
false
QMSum_59
Yes , but I'm not everybody.
I mean the whole point of user evaluation is to see what real people need. We have our own motivations in mind , we have our own ideas in mind , but that doesn't mean that that's what's gonna sell.
Yeah , but uh see , we ought to take a few considerations , okay , one is the price consideration , one is future consideration , okay , like uh you can eat uh you can all eat more chi I can eat more chilli , okay , so i it's a depends on the individual taste , you know ,
so we have we have to balance somewhere.
false
QMSum_59
I mean the whole point of user evaluation is to see what real people need. We have our own motivations in mind , we have our own ideas in mind , but that doesn't mean that that's what's gonna sell.
Yeah , but uh see , we ought to take a few considerations , okay , one is the price consideration , one is future consideration , okay , like uh you can eat uh you can all eat more chi I can eat more chilli , okay , so i it's a depends on the individual taste , you know ,
so we have we have to balance somewhere.
Yeah , of course. I'm just trying to point out that I think that your evaluation and redesign turnaround time is too short well you have no redesign not you personally , but in the project we have no redesign time and
false
QMSum_59
Yeah , but uh see , we ought to take a few considerations , okay , one is the price consideration , one is future consideration , okay , like uh you can eat uh you can all eat more chi I can eat more chilli , okay , so i it's a depends on the individual taste , you know ,
so we have we have to balance somewhere.
Yeah , of course. I'm just trying to point out that I think that your evaluation and redesign turnaround time is too short well you have no redesign not you personally , but in the project we have no redesign time and
Yes.
false
QMSum_59
so we have we have to balance somewhere.
Yeah , of course. I'm just trying to point out that I think that your evaluation and redesign turnaround time is too short well you have no redesign not you personally , but in the project we have no redesign time and
Yes.
Our project doesn't um
false
QMSum_59
Yeah , of course. I'm just trying to point out that I think that your evaluation and redesign turnaround time is too short well you have no redesign not you personally , but in the project we have no redesign time and
Yes.
Our project doesn't um
Yeah.
false
QMSum_59
Yes.
Our project doesn't um
Yeah.
Ed , d do you know what season of the year or time of the year is the most important for T_V_ remote control sales ?
false
QMSum_59
Our project doesn't um
Yeah.
Ed , d do you know what season of the year or time of the year is the most important for T_V_ remote control sales ?
Hmm.
false
QMSum_59
Yeah.
Ed , d do you know what season of the year or time of the year is the most important for T_V_ remote control sales ?
Hmm.
Would it be the Christmas season by any chance ?
false
QMSum_59
Ed , d do you know what season of the year or time of the year is the most important for T_V_ remote control sales ?
Hmm.
Would it be the Christmas season by any chance ?
The sports time.
false
QMSum_59
Hmm.
Would it be the Christmas season by any chance ?
The sports time.
Sports season. Which sport season ?
false
QMSum_59
Would it be the Christmas season by any chance ?
The sports time.
Sports season. Which sport season ?
Right before the Eur the World Cup. World soccer. World Cup soccer ,
false
QMSum_59
The sports time.
Sports season. Which sport season ?
Right before the Eur the World Cup. World soccer. World Cup soccer ,
Football.
false
QMSum_59
Sports season. Which sport season ?
Right before the Eur the World Cup. World soccer. World Cup soccer ,
Football.
So so
false
QMSum_59
Right before the Eur the World Cup. World soccer. World Cup soccer ,
Football.
So so
Yeah.
false
QMSum_59
Football.
So so
Yeah.
they need those things that they have their hands g occupied and they need to be able to talk to the con remote control.
false
QMSum_59
So so
Yeah.
they need those things that they have their hands g occupied and they need to be able to talk to the con remote control.
Football.
false
QMSum_59
Yeah.
they need those things that they have their hands g occupied and they need to be able to talk to the con remote control.
Football.
maybe what
false
QMSum_59
they need those things that they have their hands g occupied and they need to be able to talk to the con remote control.
Football.
maybe what
So I think what we need to do is perhaps to synchronise the final the the launch of a user-tested device with some special event.
false
QMSum_59
Football.
maybe what
So I think what we need to do is perhaps to synchronise the final the the launch of a user-tested device with some special event.
Yes. Yes.
false
QMSum_59
maybe what
So I think what we need to do is perhaps to synchronise the final the the launch of a user-tested device with some special event.
Yes. Yes.
And and then um
false
QMSum_59
So I think what we need to do is perhaps to synchronise the final the the launch of a user-tested device with some special event.
Yes. Yes.
And and then um
Yeah , that's a good idea.
false
QMSum_59
Yes. Yes.
And and then um
Yeah , that's a good idea.
so that gives us a little more time perhaps then we anticipated , because I don't know when the World Cup is , but I'm sure there's gonna be one.
false
QMSum_59
And and then um
Yeah , that's a good idea.
so that gives us a little more time perhaps then we anticipated , because I don't know when the World Cup is , but I'm sure there's gonna be one.
Or any major sports.
false
QMSum_59
Yeah , that's a good idea.
so that gives us a little more time perhaps then we anticipated , because I don't know when the World Cup is , but I'm sure there's gonna be one.
Or any major sports.
Or another m major sports event. Probably not the um the football games coming up the end of January. I think that might be a little too aggressive um ,
false
QMSum_59
so that gives us a little more time perhaps then we anticipated , because I don't know when the World Cup is , but I'm sure there's gonna be one.
Or any major sports.
Or another m major sports event. Probably not the um the football games coming up the end of January. I think that might be a little too aggressive um ,
Yes.
false
QMSum_59
Or any major sports.
Or another m major sports event. Probably not the um the football games coming up the end of January. I think that might be a little too aggressive um ,
Yes.
Yeah.
false
QMSum_59
Or another m major sports event. Probably not the um the football games coming up the end of January. I think that might be a little too aggressive um ,
Yes.
Yeah.
but , so , I'm just ig uh pointing out a uh a strategy to uh do some additional user testing
false
QMSum_59
Yes.
Yeah.
but , so , I'm just ig uh pointing out a uh a strategy to uh do some additional user testing
Research.
false
QMSum_59
Yeah.
but , so , I'm just ig uh pointing out a uh a strategy to uh do some additional user testing
Research.
pri and then to launch um at a a major sports event
false
QMSum_59
but , so , I'm just ig uh pointing out a uh a strategy to uh do some additional user testing
Research.
pri and then to launch um at a a major sports event
Mm-hmm.
false
QMSum_59
Research.
pri and then to launch um at a a major sports event
Mm-hmm.
Yep.
false
QMSum_59
pri and then to launch um at a a major sports event
Mm-hmm.
Yep.
or uh perhaps to uh also
false
QMSum_59
Mm-hmm.
Yep.
or uh perhaps to uh also
That's actually good place to advertise it too.
false
QMSum_59
Yep.
or uh perhaps to uh also
That's actually good place to advertise it too.
And to work with motion pictures.
false
QMSum_59
or uh perhaps to uh also
That's actually good place to advertise it too.
And to work with motion pictures.
Yeah.
false
QMSum_59
That's actually good place to advertise it too.
And to work with motion pictures.
Yeah.
There might be some motion pictures that are coming out um that are coming out on D_V_D_ that uh they need to have a m special remote control to work with it , so we could maybe work out a campaign with uh with Sony Pictures for example.
false
QMSum_59
And to work with motion pictures.
Yeah.
There might be some motion pictures that are coming out um that are coming out on D_V_D_ that uh they need to have a m special remote control to work with it , so we could maybe work out a campaign with uh with Sony Pictures for example.
Yes.
false
QMSum_59
Yeah.
There might be some motion pictures that are coming out um that are coming out on D_V_D_ that uh they need to have a m special remote control to work with it , so we could maybe work out a campaign with uh with Sony Pictures for example.
Yes.
Maybe some management has got uh relationships there we can leverage.
false
QMSum_59
There might be some motion pictures that are coming out um that are coming out on D_V_D_ that uh they need to have a m special remote control to work with it , so we could maybe work out a campaign with uh with Sony Pictures for example.
Yes.
Maybe some management has got uh relationships there we can leverage.
Mm-hmm.
false
QMSum_59
Yes.
Maybe some management has got uh relationships there we can leverage.
Mm-hmm.
Yes , the that of course uh I will convince the management to do that , okay.
false
QMSum_59
Maybe some management has got uh relationships there we can leverage.
Mm-hmm.
Yes , the that of course uh I will convince the management to do that , okay.
That's great.
false
QMSum_59
Mm-hmm.
Yes , the that of course uh I will convince the management to do that , okay.
That's great.
It's just something to to keep in mind , 'cause it's really really important.
false
QMSum_59
Yes , the that of course uh I will convince the management to do that , okay.
That's great.
It's just something to to keep in mind , 'cause it's really really important.
Sure , sure , yes.
true
QMSum_59
That's great.
It's just something to to keep in mind , 'cause it's really really important.
Sure , sure , yes.
A lot of products have gone out there without being properly user-tested and completely flopped , when in fact it gets re-released a few years down the line with proper testing and it takes off like crazy.
false
QMSum_59
It's just something to to keep in mind , 'cause it's really really important.
Sure , sure , yes.
A lot of products have gone out there without being properly user-tested and completely flopped , when in fact it gets re-released a few years down the line with proper testing and it takes off like crazy.
Disposable diapers is an example of that in fact.
false
QMSum_59
Sure , sure , yes.
A lot of products have gone out there without being properly user-tested and completely flopped , when in fact it gets re-released a few years down the line with proper testing and it takes off like crazy.
Disposable diapers is an example of that in fact.
Really ?
false
QMSum_59
A lot of products have gone out there without being properly user-tested and completely flopped , when in fact it gets re-released a few years down the line with proper testing and it takes off like crazy.
Disposable diapers is an example of that in fact.
Really ?
Yes , it is one of the first consumer products that was launched about thirty years that was a disposable consumer product ,
false
QMSum_59
Disposable diapers is an example of that in fact.
Really ?
Yes , it is one of the first consumer products that was launched about thirty years that was a disposable consumer product ,
That I didn't know.
false
QMSum_59
Really ?
Yes , it is one of the first consumer products that was launched about thirty years that was a disposable consumer product ,
That I didn't know.
and uh people the market hadn't really gotten on to the concept that you could use something and then throw it away , 'cause it wasn't uh
false
QMSum_59
Yes , it is one of the first consumer products that was launched about thirty years that was a disposable consumer product ,
That I didn't know.
and uh people the market hadn't really gotten on to the concept that you could use something and then throw it away , 'cause it wasn't uh
Mm-hmm.
false
QMSum_59
That I didn't know.
and uh people the market hadn't really gotten on to the concept that you could use something and then throw it away , 'cause it wasn't uh
Mm-hmm.
but then when they re-launched them thirty years later , they were virtually the same design ,
false
QMSum_59
and uh people the market hadn't really gotten on to the concept that you could use something and then throw it away , 'cause it wasn't uh
Mm-hmm.
but then when they re-launched them thirty years later , they were virtually the same design ,
but people had gotten the throw-away , you know , paper cups and napki y all kinds of things that they hadn't um so , you're right , timing is very important ,
false
QMSum_59
Mm-hmm.
but then when they re-launched them thirty years later , they were virtually the same design ,
but people had gotten the throw-away , you know , paper cups and napki y all kinds of things that they hadn't um so , you're right , timing is very important ,
Yeah.
false
QMSum_59
but then when they re-launched them thirty years later , they were virtually the same design ,
but people had gotten the throw-away , you know , paper cups and napki y all kinds of things that they hadn't um so , you're right , timing is very important ,
Yeah.
Yeah.
false
QMSum_59
but people had gotten the throw-away , you know , paper cups and napki y all kinds of things that they hadn't um so , you're right , timing is very important ,
Yeah.
Yeah.
but I think we've got a good product.
false
QMSum_59
Yeah.
Yeah.
but I think we've got a good product.
That's the reason Ed is here.
false
QMSum_59
Yeah.
but I think we've got a good product.
That's the reason Ed is here.
Yeah.
false
QMSum_59
but I think we've got a good product.
That's the reason Ed is here.
Yeah.
I think he can promote the the brand value and the product value.
false
QMSum_59
That's the reason Ed is here.
Yeah.
I think he can promote the the brand value and the product value.
That's right. It's gonna be very important to the company.
false
QMSum_59
Yeah.
I think he can promote the the brand value and the product value.
That's right. It's gonna be very important to the company.
Yes. We are behind the scene and he is the front screen , so.
false
QMSum_59
I think he can promote the the brand value and the product value.
That's right. It's gonna be very important to the company.
Yes. We are behind the scene and he is the front screen , so.
Yep.
false
QMSum_59
That's right. It's gonna be very important to the company.
Yes. We are behind the scene and he is the front screen , so.
Yep.
He's on the big screen.
false
QMSum_59
Yes. We are behind the scene and he is the front screen , so.
Yep.
He's on the big screen.
Yeah , I'm the one who takes the heat.
false
QMSum_59
Yep.
He's on the big screen.
Yeah , I'm the one who takes the heat.
Exactly.
false
QMSum_59
He's on the big screen.
Yeah , I'm the one who takes the heat.
Exactly.
Good luck , Ed.
false
QMSum_59
Yeah , I'm the one who takes the heat.
Exactly.
Good luck , Ed.
If it's a flop , it's the marketer.
false
QMSum_59
Exactly.
Good luck , Ed.
If it's a flop , it's the marketer.
You look very relaxed , considering h you know , the uh the weight on your shoulders , yeah.
false
QMSum_59
Good luck , Ed.
If it's a flop , it's the marketer.
You look very relaxed , considering h you know , the uh the weight on your shoulders , yeah.
Yes. Yes. Stress.
false
QMSum_59
If it's a flop , it's the marketer.
You look very relaxed , considering h you know , the uh the weight on your shoulders , yeah.
Yes. Yes. Stress.
Okay , so then uh let's come to the closing and uh are the costs within the budget
false
QMSum_59
You look very relaxed , considering h you know , the uh the weight on your shoulders , yeah.
Yes. Yes. Stress.
Okay , so then uh let's come to the closing and uh are the costs within the budget
Celebration.
false
QMSum_59