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effect of limiting or prohibiting us from satisfying our obligations under the supplemental put agreement or note; ● our manager will have the right to have a representative observe meetings of our board of directors and |
have the right to receive copies of all documents and other information furnished to the board of directors; ● our company and its businesses will be restricted in their ability to sell or otherwise dispose of their |
property or assets or any businesses they own and in their ability to incur indebtedness (other than in the ordinary course of business) |
without granting a lien on the proceeds therefrom to our manager, which lien will secure our obligations under the put provision of our |
operating agreement or note; and ● we will be restricted in our ability to (i) engage in certain mergers or consolidations, (ii) sell, transfer |
or otherwise dispose of all or a substantial part of our business, property or assets or all or a substantial portion of the stock or |
beneficial ownership of our businesses or a portion thereof, (iii) liquidate, wind-up or dissolve, (iv) acquire or purchase the property, |
assets, stock or beneficial ownership or another person, or (v) declare and pay distributions to our common shareholders. 23 We have also agreed to indemnify our manager |
for any losses or liabilities it incurs or suffers in connection with, arising out of or relating to its exercise of its put right or |
any enforcement of terms and conditions of the supplemental put provision of our operating agreement. The put price will be paid prior to the payment |
of distributions to our shareholders. If we do not have sufficient liquid assets to pay the put price when due, we may be required to |
liquidate assets or incur debt in order to pay the put price. Termination of the management services agreement, |
by any means, will not affect our manager’s rights with respect to the allocation shares that it owns. In this regard, our manager |
will retain its put right and its allocation shares after ceasing to serve as our manager. As a result, if we terminate our manager, |
regardless of the reason for such termination, it would retain the right to exercise the put right and demand payment of the put price. RETAIL AND APPLIANCES BUSINESS Our retail and appliances business is operated |
by Asien’s. This business segment, which was acquired in the second quarter of 2020, accounted for approximately 41.5% and 87.2% |
of our total revenues for the years ended December 31, 2021 and 2020, respectively. Overview Since 1948, we have been providing a wide variety |
of appliance services, including sales, delivery/installation, in-home service and repair, extended warranties, and financing in the |
North Bay area of Sonoma County, California. Our main focus is delivering personal sales and exceptional service to our customers at |
competitive prices. We operate one of the area’s oldest appliance |
stores and are well known and highly respected throughout the North Bay area. We have strong, established relationships with customers |
and contractors in the community. We provide products and services to a diverse group of customers, including homeowners, builders, and |
designers. As a member of BrandSource, a buying group that offers vendor programs, factory direct deals, marketing support, opportunity |
buys, close-outs, consumer rebates, finance offers, and similar benefits, we offer a full line of top brands from U.S. and international |
manufacturers. Products and Services Appliance Sales With a showroom display area of approximately |
6,000 square feet, we offer a complete line of home and kitchen appliances to residential customers, includin ● Cooking : |
Products include cooktops, microwaves, warming drawers, ventilation, wall ovens, ranges and |
range tops. Major brands include Beko, BlueStar, Café, DCS, Fisher Paykel, Five Star, |
Fulgor Milano, GE, Haier, Jenn-Air, KitchenAid, Maytag, Miele, Monogram, Sub-Zero, Viking, |
Whirlpool and Wolf. ● Refrigeration : |
Products include a wide variety of refrigerator configurations, freezers and ice makers, |
and wine and beer coolers. Major brands include Fisher Paykel, Jenn-Air, KitchenAid, Liebherr, |
Miele, Monogram, Perlick, Sub-Zero, Viking and Whirlpool. ● Laundry : |
Products include washers, dryers and laundry extras. Major brands include Amana, ASKO, Beko, |
Fisher & Paykel, GE, Maytag, Miele, Speed Queen and Whirlpool. ● Clean |
Up : Products include dishwashers, trash compactors, and in-sink food waste disposers. |
Major brands include AGA, Amana, ASKO, Beko, Café, Cove, Crosley, Fisher Paykel, GE, |
Hot Point, Jenn-Air, KitchenAid, Maytag, Miele, Monogram, Viking and Whirlpool. ● Outdoor : |
Products include outdoor grills, refrigeration, and storage. Major brands include DCS, Green |
Mountain Grills, LYNX, Marvel, Perlick, Sub-Zero, Viking and Wolf. 24 Appliance Services We also offer a variety of appliance services, |
including delivery, installation, warranty service and appliance repair and maintenance. We are the largest independent appliance service |
company in Sonoma County. Our service technicians are experts, averaging 15 years of field experience with factory training. They are |
vendor certified to handle our customers’ kitchen appliance, laundry, and outdoor appliance service needs. We also offer extended |
warranties. Pricing We provide premium and super premium products |
to the North Bay customer. A significant number of the appliances in our 5,700 SKU catalog are subject to a unilateral minimum retail |
price policy, or UMRP, or minimum advertised pricing restrictions. UMRP restricts a reseller from discounting the customer price |
for an appliance below a vendor published UMRP and product promotions are solely those specified by the vendor and unilaterally available. |
We thrive in the premium market by proving the customer with a higher overall perceived value as well as a competitive total invoice |
cost by offering premium service at reasonable rates. Our sales associates are industry professionals with an average more than 15 years |
of experience selling appliances. This team of six averages over eleven years seniority with the senior member having been with us for |
26 years. The premium appliance market requires this expertise as very often sales and customer service teams are interacting with designers, |
builders, and contractors, as well as our core customer, the homeowner. Our hard earned reputation for this expertise in sales, installation |
and service accretes to its advantage when it competes directly across product lines that are also available from other local resellers |
and big box competitors. Our merchant and sales team are responsible to ensure that pricing and promotion for these appliances are competitive. Vendor/Supplier Relationships We offer more than 36 brands and approximately |
5,700 SKUs available for purchase. This depth of vendor relationships gives consumers numerous options in all product categories. Our |
top vendors and suppliers are listed in the table below. Supplier Total Purchases (2020) Total Purchases (2021) Percent of Purchases (2021) Riggs Distributing, Inc. $ 3,063,734 $ 2,558,915 28.4 % Whirlpool 1,176,219 1,203,187 13.3 % General Electric 1,527,220 2,411,825 26.7 % Middleby / Viking Range 647,809 786,557 8.7 % Miele 780,726 383,245 4.3 % Fisher Paykel 202,258 455,073 5.0 % R&B 238,647 132,625 1.5 % Blue Star 437,816 349,615 3.9 % Zephyr 258,055 212,444 2.4 % Beko Appliances 143,091 248,323 2.8 % Products are purchased from all suppliers on |
an at-will basis. We have no long-term purchase agreements with any supplier. Relationships with suppliers are subject to change from |
time to time. Changes in relationships with suppliers occur periodically and could positively or negatively impact our net sales and |
operating profits. We believe that we can be successful in mitigating negative effects resulting from unfavorable changes in the relationships |
with suppliers through, among other things, the development of new or expanded supplier relationships. Please see Item 1A “ Risk |
Factors—Risks Related to Our Retail and Appliances Business ” and Item 1A “ Risk Factors—Risks Related to |
Our Business and Structure—The COVID-19 pandemic may cause a material adverse effect on our business ” for a description |
of the risks related to our supplier relationships, including those associated with the COVID-19 pandemic. BrandSource Membership We are part of the member-owned buying group, |
BrandSource, which has an internal marketing company as well as a company to finance their purchases from some brands. Members of BrandSource can compete with box stores |
by banding together under the buying group; the dealers/members own the buying group/co-op. Simply put, the group aids members in helping |
them buy better, reduce costs, drive business into their stores and educate them in a way an independent dealer could not do it alone. 25 We believe that the benefits of our membership |
with this group inclu ● $19 |
billion dollar buying power allowing members to compete on the price of products (same as |
box store); ● BrandSource |
finance through Progressive Leasing so members can get credit approved to purchase goods; ● BrandSource |
marketing so members can compete for consumer store traffic. This includes turnkey websites, |
digital and social marketing, as well as print and video marketing. This allows members to |
actually out-market the box stores locally; ● National |
and regional education forums for members to be “in the know” on industry trends, |
vendor product knowledge and idea exchange; and ● BrandSource |
AVB retail technology solutions and consulting. Marketing We market our products through a variety of methods, |
both digital and traditional. Some examples include digital advertising, radio, billboards and “go local” marketing. Digital Advertising We participate in pay-per-click ads, digital |
banner ads, YouTube videos, Facebook posts, and similar digital media, through our membership in BrandSource. We also have a professional |
and easy-to-use website (www.asiensappliance.com), which allows customers to research, compare, and order products online. This site |
is hosted and maintained by BrandSource. Radio We run radio spots on various stations throughout |
the year, with most spots promoting our brand. These advertisements strive to promote our experience, expertise, service, local ownership, |
and more than 70 years in business. Some radio spots are paid for by appliance manufacturers, in which case we will promote the quality |
of the brand, rather than the price. Billboards We have secured two prominent billboards in Sonoma |
County: ● Northbound |
101 across from the Corby Avenue auto row in Santa Rosa. We advertise on it half the year |
at different intervals. ● Southbound |
101 in Petaluma near the Petaluma Village Premium Outlets. In many cases, as with the radio ads, appliance |
manufacturers will pay for advertising on the billboards. “Go Local” Marketing We also participate in the “GO LOCAL” |
marketing organization for locally-owned independent businesses. Members of this organization use a shared brand, targeted advertising, |
and a rewards card to increase sales and gain market share. Customers and Markets We currently serve customers in the areas of |
Sonoma, Napa, Marin, Lake and Mendocino counties, California. The large majority of customers are homeowners and their contractors, with |
the homeowner being key in the final decisions. We have a diverse customer base, with no one customer accounting for more than 5% of |
total revenue. Customer Support Customer Service is of critical importance to |
our success. We primarily conduct customer service in person or on the telephone, although web-initiated chat, text and email are available |
and rapidly growing coordination and communication. We believe in allowing our customer to set the preferred method for communication. |
Our role in providing premium appliances can often require substantial pre-sales support, such as when quoting a multi-appliance bid |
package for a builder. Since 2020, there has been a material shift toward online sales and the appliance industry is no exception. In |
2019, the most popular search terms for the appliance industry ended with the modifier “near me” and in 2020 that modifier |
was replaced with “delivered.” Confirming availability, managing backordered product and coordinating delivery and installation |
are all critical service functions for us in the extended COVID-19 environment. Our customer service is available to field inbound |
Subsets and Splits