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and homeowners of single-family homes and commercial and multi-family developers in the greater Reno-Sparks-Fernley metro area in Nevada |
and in the Boise, Idaho area. Products and Services We provide a wide variety of finished carpentry |
products and services to single-family homeowners and builders, builders of multi-family homes, as well as commercial clients in the greater |
Reno-Sparks-Fernley metro area in Nevada, which is one of the fastest growing economic regions in the Western U.S. This includes selling |
and installing doors, door frames, basic trim, base boards, crown molding, kitchen and bathroom cabinets and countertops, walk-in closets, |
bookcases, fireplace mantles, even staircases, staircase handles and spindles. We also install windows in this market. Revenue |
from window installation is projected to grow significantly. Window installation does not require any manufacturing or assembly of windows |
and minimal inventory levels of product is needed. We can simply either install the windows that have already been purchased by the client |
or buy them for a specific job and install them. We also build cabinets for every area of a home |
- kitchen and bath cabinets, fireplace mantels and surrounds, entertainment systems and wall units, bookcases and office cabinets - in |
Boise, Idaho and the surrounding area, for builders, designers and homeowners when they are building a new home or conduct remodeling. |
In this market, most of the focus has been on supplying custom or semi-custom builders of residential properties. 29 Manufacturing Most of our services consist of design, assembly, |
and installation services. As a result, we do not manufacture most of our products, although we do have limited manufacturing operations |
consisting of value-add activities such as drilling pre-manufactured doors for holes and attaching hinges In the Boise, Idaho market, Kyle’s operates |
a cabinet shop that is equipped with state-of-the-art tools operated by skilled cabinetmakers. It manufactures its cabinets using its |
computer numerical control machinery in order to maximize efficiency. The details of each custom cabinet it makes are created by its own |
employees, from hand sanding to staining and painting to adding a wide array of specialty finishes, coatings, distressing and glazing. Pricing Our strategy has been to deliver quality and performance |
at a value-based price target. Our pricing model is generally offering better features or efficiencies than general market competitors |
in each product category to our builder markets. Supplier Relationships We source products and raw materials from multiple |
regional, national and foreign suppliers. Certain of our products and materials come from Asian-based suppliers. Products and materials |
from Asian-based suppliers may be subjected to import tariffs, depending on various foreign policies of the US government. As such, we |
continue to explore partnership or supplier opportunities to optimize our costs. The primary raw materials used in the manufacture |
of Kyle’s products are melamine and veneered sheet goods, lumber, doors and hardware. Cost of these raw materials is a key factor |
in pricing its products. We have historically purchased certain key products |
and raw materials from a limited number of suppliers. We purchase products and raw materials on the basis of purchase orders. While we |
believe that there is an ample supply of most of the products and raw materials that we need, in the absence of firm and long-term contracts, |
we may not be able to obtain a sufficient supply of these products and raw materials from our existing suppliers or alternates in a timely |
fashion or at a reasonable cost. If we fail to secure a sufficient supply of key products and raw materials in a timely fashion, it would |
result in a significant delay in delivering our products and services, which may cause us to breach our sales contracts with our customers. |
Furthermore, failure to obtain sufficient supply of these products and raw materials at a reasonable cost could also harm our revenue |
and gross profit margins. Please see Item 1A “ Risk Factors—Risks Related to Our Custom Carpentry Business ” for |
a description of the risks related to our supplier relationships. Furthermore, the COVID-19 pandemic has had and |
may continue to have an adverse impact on the overall supply chain, including labor shortages at saw mills, shipping delays, and increased |
prices, all of which may negatively affect our profitability and financial condition. See Item 1A “ Risk Factors—Risks Related |
to Our Business and Structure—The COVID-19 pandemic may cause a material adverse effect on our business .” Sales and Marketing In the Reno-Sparks-Fernley, Nevada market, we |
primarily work with large homebuilders of single-family homes, single-family homeowners and commercial and multi-family developers with |
revenue that is well diversified across multiple large homebuilding companies such as Mountain West, MSL, DR Horton, Tanamera, Allco Construction, |
Artisan Communities, Toll Brothers and Lennar, to name several of the more prominent commercial relationships we maintain. In the Boise, Idaho market, we primarily work |
with custom or semi-custom home builders, but due to strong housing demands in the area, we are also tapping into the residential multi-family, |
new construction segment of the market. We have high customer retention levels and have |
generated a considerable number of broader revenue opportunities through direct and specific interaction with our customer base. We have |
negotiated pricing with several long-term recurring contractor customers, which have accounted for a majority of our revenues. There can |
be no assurance that we will maintain or improve the relationships with those customers. If we cannot maintain long-term relationships |
with major customers or replace major customers from period to period with equivalent customers, the loss of such sales could have an |
adverse effect on our business, financial condition and results of operations. Please also see Item 1A “ Risk Factors—Risks |
Related to Our Custom Carpentry Business—The loss of any of our key customers could have a materially adverse effect on our results |
of operations .” 30 We primarily rely on direct consumer marketing |
and our extensive relationships with local builders to market our products. We also maintain websites at www.kylescabinets.com and www.innovativecabinetsanddesign.com |
and conduct social media marketing through Facebook pages. Competition The finished carpentry industry consists of contractors |
that provide specialist finish carpentry services, such as on-site construction and the installation of doors, windows, stairs, shelving, |
cupboards, cabinets and decks. Carpenters experience steep competition from do-it-yourself (DIY) homeowners in the housing alterations |
and additions market and from other skilled tradespeople in the new building construction market, such as general building contractors’ |
in-house staff. We compete with numerous competitors in our primary |
markets, with reputation, price, workmanship and services being the principal competitive factors. We primarily compete with other specialty |
builders in our markets, such as Franklin’s, Western Idaho, and to a lesser extent against national retail chains such as Home Depot |
and Lowes. Barriers to entry exist from other similar companies coming into the regions given the pool of available labor working in finished |
carpentry in the regions, and the close working relationships that exist between industry players in the regions. These barriers to entry |
are also experienced by larger competitors from outside the regions, providing them with substantial challenges in establishing a foothold. |
As a result of the implementation of our business strategy, which is delivering high value, quality products and customized solutions |
and installations, we anticipate that we will continue to effectively compete against the aforementioned competition. Competitive Strengths Based on management’s belief and experience |
in the industry, we believe that the following competitive strengths enable us to compete effectively. ● Superior |
name and reputation . We are well established in our markets (including for over 40 |
years in the Boise market), and have built strong reputations for best-in-class processes, |
product quality, and timeliness. We have strong visibility both online and among industry |
professionals. Over our many years in business, we have established a stellar reputation |
for integrity, superior service, and genuine concern for our clients and their businesses. ● Established |
blue-chip clients . We have customer lists that include many regional contractors |
in the areas that we service, many of whom have used us as their go-to vendors for many years. ● Streamlined |
operations . We believe that our processes and operational systems have led to higher |
than average efficiencies, accuracy and profitability. ● Diversified |
capabilities . We have diversified capabilities to support large homebuilders of single-family |
homes and commercial and multi-family developers, providing flexibility toward trending markets |
and growth opportunities. ● Outstanding |
growth opportunities . Our portfolio, brand and reputation, and streamlined operational |
platform can be leveraged for expansion, both in existing regions, and other high-value surrounding |
areas. ● Strong |
regional presence . We operate in the in the greater Reno-Sparks-Fernley metro area, |
which is one of the fastest growing economic regions in the Western U.S. due to its day drive |
distance to many of the largest commercial centers and port facilities in the United States |
and favorable tax and business regulation environment. There are multiple national homebuilders |
and multi-family developers are active in the region. We are among the largest custom carpentry |
companies in this region. Growth Strategies We will strive to grow our business by pursuing |
the following growth strategies. ● Product |
line expansion . There are a number of opportunities to expand our product and servicing |
offerings. Notably, as discussed above, we intend to expand our window installation services, |
which has a large market potential. ● Geographic |
expansion . With more service requests in the surrounding area, there is immediate |
opportunities for expansion to homeowners and contractors located near Twin Falls, McCall, |
and Sun Valley areas of Idaho, as well as Northern Nevada. We believe that we are well positioned |
to expand into these surrounding areas. 31 ● Expansion |
to commercial projects . There are opportunities for us to exploit additional opportunities |
in the commercial real estate sector. That could be office buildings and hotel and resort |
properties. In the Boise market, we primarily focus on the residential single family, new |
construction segment of the construction market. Evidence of market demand is ongoing for |
multi-family projects, both within our current customer markets and within other potential |
customers. Given appropriate infrastructure to support the market’s volume, immediate |
market penetration for multi-family projects could be achieved. ● Capacity |
and infrastructure expansion . In the Boise market, we plan to purchase more machinery |
and build a separate finishing facility with automated spray finishing for stains, clear |
lacquers and pigmented lacquers. In the Reno market, we are in the process expanding our |
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