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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<title>Abstract Position Auction Visualizer</title>
<style>
body { margin: 0; overflow: hidden; background-color: #111; color: #fff; font-family: 'Inter', sans-serif; display: flex; }
#canvasContainer { flex-grow: 1; position: relative; }
canvas { display: block; }
#info {
position: absolute;
top: 10px;
left: 10px;
padding: 10px;
background: rgba(0,0,0,0.6);
border-radius: 8px;
font-size: 14px;
max-width: 280px; /* Adjusted width */
z-index: 10;
}
.button-container {
position: absolute;
bottom: 20px;
left: 50%;
transform: translateX(-50%);
display: flex;
gap: 10px;
z-index: 10;
}
.button-container button {
background-color: #007bff;
color: white;
border: none;
padding: 10px 15px;
text-align: center;
text-decoration: none;
display: inline-block;
font-size: 14px;
border-radius: 5px;
cursor: pointer;
transition: background-color 0.3s ease;
}
.button-container button:hover {
background-color: #0056b3;
}
.button-container button.active {
background-color: #28a745;
}
#messageBox {
position: absolute;
top: 50%;
left: 50%;
transform: translate(-50%, -50%);
background-color: rgba(0,0,0,0.85);
color: white;
padding: 20px;
border-radius: 10px;
text-align: center;
display: none;
z-index: 1000;
box-shadow: 0 0 15px rgba(255,255,255,0.3);
min-width: 300px;
}
#auctionLogContainer {
width: 300px; /* Width of the auction log panel */
height: 100vh;
background: rgba(10,10,20,0.85);
padding: 15px;
box-sizing: border-box;
overflow-y: auto;
font-size: 12px;
border-left: 1px solid #333;
}
#auctionLogContainer h3 {
margin-top: 0;
color: #00ffff; /* Cyan title */
border-bottom: 1px solid #00ffff;
padding-bottom: 5px;
}
.log-entry {
margin-bottom: 8px;
padding: 5px;
background-color: rgba(255,255,255,0.05);
border-radius: 4px;
border-left: 3px solid #00aaff;
}
.log-entry strong { color: #aadeff; }
</style>
<script src="https://cdn.tailwindcss.com"></script>
</head>
<body>
<div id="canvasContainer">
<!-- Info panel and buttons will be relative to this -->
<div id="info">
<h2 class="text-lg font-semibold mb-2">Abstract Auction Visualizer</h2>
<p><strong>Concept:</strong> Matching 'creatives' to 'positions' in AI content.</p>
<p class="mt-2"><strong>Interaction:</strong>
<br>- Drag to rotate, Scroll to zoom.
<br>- Click a Creative, then a Position.
</p>
<p id="score" class="mt-2 font-bold">Player Score: 0</p>
<p id="modeInfo" class="mt-1">Mode: MNL (Order-Insensitive)</p>
<p id="status" class="mt-1 text-xs">Status: Idle</p>
</div>
<div class="button-container">
<button id="mnlButton" class="active">MNL Mode</button>
<button id="cascadeButton">Cascade Mode</button>
<button id="resetButton">Reset Scene</button>
</div>
<div id="messageBox">
<p id="messageText"></p>
<button id="closeMessageButton" class="mt-4 bg-blue-600 hover:bg-blue-700 text-white font-bold py-2 px-4 rounded">OK</button>
</div>
<!-- Canvas will be appended here by Three.js -->
</div>
<div id="auctionLogContainer">
<h3><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" class="bi bi-terminal-fill inline-block mr-1" viewBox="0 0 16 16">
<path d="M0 3a2 2 0 0 1 2-2h12a2 2 0 0 1 2 2v10a2 2 0 0 1-2 2H2a2 2 0 0 1-2-2V3zm9.5 5.5h-3a.5.5 0 0 0 0 1h3a.5.5 0 0 0 0-1zm-6.354-.354a.5.5 0 1 0 .708.708l2 2a.5.5 0 0 0 .708 0l2-2a.5.5 0 0 0-.708-.708L5.5 9.793 3.146 7.146z"/>
</svg>Auction Log</h3>
<div id="auctionLogEntries">
<!-- Log entries will be added here -->
</div>
</div>
<script type="importmap">
{
"imports": {
"three": "https://cdn.jsdelivr.net/npm/[email protected]/build/three.module.js",
"three/addons/": "https://cdn.jsdelivr.net/npm/[email protected]/examples/jsm/"
}
}
</script>
<script type="module">
import * as THREE from 'three';
import { OrbitControls } from 'three/addons/controls/OrbitControls.js';
let scene, camera, renderer, controls;
let aiContentGroup;
let sponsoredCreatives = [];
let placementPositions = [];
let selectedCreative = null;
let playerScore = 0; // Score for player's manual matches
let currentMode = 'MNL';
const raycaster = new THREE.Raycaster();
const mouse = new THREE.Vector2();
let auctionLog = [];
const MAX_LOG_ENTRIES = 20;
let auctionIntervalId = null;
// --- UI Elements ---
const canvasContainer = document.getElementById('canvasContainer');
const scoreElement = document.getElementById('score');
const modeInfoElement = document.getElementById('modeInfo');
const statusElement = document.getElementById('status');
const mnlButton = document.getElementById('mnlButton');
const cascadeButton = document.getElementById('cascadeButton');
const resetButton = document.getElementById('resetButton');
const messageBox = document.getElementById('messageBox');
const messageText = document.getElementById('messageText');
const closeMessageButton = document.getElementById('closeMessageButton');
const auctionLogEntriesContainer = document.getElementById('auctionLogEntries');
function showMessage(text, duration = 3000) {
messageText.textContent = text;
messageBox.style.display = 'block';
if (duration > 0) {
setTimeout(() => {
if (messageText.textContent === text) { // Only hide if it's the same message
messageBox.style.display = 'none';
}
}, duration);
}
}
closeMessageButton.addEventListener('click', () => messageBox.style.display = 'none');
function updateStatus(text) {
if(statusElement) statusElement.textContent = `Status: ${text}`;
}
// --- Initialization ---
function init() {
scene = new THREE.Scene();
scene.background = new THREE.Color(0x111118);
scene.fog = new THREE.Fog(0x111118, 15, 60); // Adjusted fog
camera = new THREE.PerspectiveCamera(75, canvasContainer.clientWidth / canvasContainer.clientHeight, 0.1, 1000);
camera.position.set(0, 3, 12); // Slightly further out
renderer = new THREE.WebGLRenderer({ antialias: true });
renderer.setSize(canvasContainer.clientWidth, canvasContainer.clientHeight);
renderer.setPixelRatio(window.devicePixelRatio);
canvasContainer.appendChild(renderer.domElement); // Append to specific container
controls = new OrbitControls(camera, renderer.domElement);
controls.enableDamping = true;
controls.dampingFactor = 0.05;
controls.minDistance = 5;
controls.maxDistance = 40;
const ambientLight = new THREE.AmbientLight(0xffffff, 0.6);
scene.add(ambientLight);
const directionalLight = new THREE.DirectionalLight(0xffffff, 1.0);
directionalLight.position.set(5, 10, 7.5);
scene.add(directionalLight);
const pointLight = new THREE.PointLight(0x66ccff, 1, 150); // Softer blue
pointLight.position.set(-8, -3, -8);
scene.add(pointLight);
createAIContentStructure();
spawnSponsoredCreatives(7); // Start with a few more
createPlacementPositions(10); // And more positions
window.addEventListener('resize', onWindowResize, false);
renderer.domElement.addEventListener('click', onClick, false);
mnlButton.addEventListener('click', () => setMode('MNL'));
cascadeButton.addEventListener('click', () => setMode('CASCADE'));
resetButton.addEventListener('click', resetScene);
startAuctionSimulation();
updateUI();
animate();
}
// --- Procedural "AI Content" Structure ---
function createAIContentStructure() {
aiContentGroup = new THREE.Group();
scene.add(aiContentGroup);
const baseGeometry = new THREE.TorusKnotGeometry(2, 0.6, 100, 16, 2, 3); // More complex shape
for (let i = 0; i < 4; i++) { // More layers
const material = new THREE.MeshStandardMaterial({
color: new THREE.Color(0.2 + i * 0.1, 0.4 + i*0.05, 0.6 - i*0.1),
transparent: true,
opacity: 0.25 + i * 0.1,
wireframe: i % 2 !== 0,
metalness: 0.4,
roughness: 0.5,
side: THREE.DoubleSide
});
const layerMesh = new THREE.Mesh(baseGeometry.clone(), material); // Clone geometry
const scale = 1 + i * 0.10; // Increased scale difference
layerMesh.scale.set(scale, scale, scale);
const uniqueGeometry = baseGeometry.clone();
const posAttr = uniqueGeometry.attributes.position;
for (let j = 0; j < posAttr.count; j++) {
const v = new THREE.Vector3().fromBufferAttribute(posAttr, j);
v.x += (Math.random() - 0.5) * 0.15 * (i + 1); // Slightly more displacement
v.y += (Math.random() - 0.5) * 0.15 * (i + 1);
v.z += (Math.random() - 0.5) * 0.15 * (i + 1);
posAttr.setXYZ(j, v.x, v.y, v.z);
}
posAttr.needsUpdate = true;
uniqueGeometry.computeVertexNormals();
layerMesh.geometry = uniqueGeometry;
layerMesh.userData.isAiContentLayer = true;
layerMesh.userData.originalBaseScale = scale;
aiContentGroup.add(layerMesh);
}
}
// --- "Sponsored Creatives" (Bidders) ---
function spawnSponsoredCreatives(count) {
sponsoredCreatives.forEach(c => { /* dispose geometry and material */ }); // Full cleanup needed
sponsoredCreatives = [];
const creativeGeometries = [ /* same as before */
new THREE.BoxGeometry(0.5, 0.5, 0.5), new THREE.SphereGeometry(0.3, 16, 16),
new THREE.ConeGeometry(0.3, 0.6, 16), new THREE.TorusGeometry(0.3, 0.1, 8, 20)
];
const creativeColors = [0xff6347, 0x4682b4, 0x32cd32, 0xffd700, 0x9370db];
for (let i = 0; i < count; i++) {
const geometry = creativeGeometries[Math.floor(Math.random() * creativeGeometries.length)];
const material = new THREE.MeshStandardMaterial({
color: creativeColors[Math.floor(Math.random() * creativeColors.length)],
metalness: 0.5, roughness: 0.4, emissive: 0x111111
});
const creative = new THREE.Mesh(geometry, material);
const angle = (i / count) * Math.PI * 2;
const radius = 6 + Math.random() * 2.5; // Slightly further out
creative.position.set(Math.cos(angle) * radius, (Math.random() - 0.5) * 4, Math.sin(angle) * radius);
creative.userData = {
isCreative: true,
id: `CRTV_${i}_${Date.now()}`,
type: Math.floor(Math.random() * 3) ,
maxBid: 50 + Math.random() * 100 // Bidder's max willingness to pay
};
scene.add(creative);
sponsoredCreatives.push(creative);
}
}
// --- "Placement Positions" ---
function createPlacementPositions(count) {
placementPositions.forEach(p => { /* dispose */ }); // Full cleanup
placementPositions = [];
if (!aiContentGroup || aiContentGroup.children.length === 0) return;
const baseMeshLayer = aiContentGroup.children.find(child => child.userData.isAiContentLayer);
if (!baseMeshLayer) return;
const geometry = baseMeshLayer.geometry;
const vertices = geometry.attributes.position;
for (let i = 0; i < count; i++) {
const vertexIndex = Math.floor(Math.random() * vertices.count);
const posOnSurf = new THREE.Vector3().fromBufferAttribute(vertices, vertexIndex);
const worldPos = posOnSurf.clone().applyMatrix4(baseMeshLayer.matrixWorld);
const localPosInGrp = aiContentGroup.worldToLocal(worldPos.clone());
const posGeom = new THREE.SphereGeometry(0.18, 16, 16); // Slightly larger
const posMat = new THREE.MeshStandardMaterial({
color: 0x00dd00, emissive: 0x003300, transparent: true,
opacity: 0.5, wireframe: true, roughness: 0.7, metalness: 0.1
});
const positionMarker = new THREE.Mesh(posGeom, posMat);
positionMarker.position.copy(localPosInGrp);
positionMarker.userData = {
isPosition: true, id: `POS_${i}_${Date.now()}`, type: Math.floor(Math.random() * 3),
occupied: false, originalColorHex: posMat.color.getHex(),
originalEmissiveHex: posMat.emissive.getHex()
};
aiContentGroup.add(positionMarker);
placementPositions.push(positionMarker);
}
}
// --- Core Game/Auction Logic ---
function placeCreative(creative, position, source = "user", bidDetails = {}) {
if (!creative || !position || position.userData.occupied) return false;
position.userData.occupied = true;
position.userData.matchedCreativeType = creative.userData.type;
position.userData.source = source; // 'user' or 'auction'
position.material.color.set(creative.material.color.getHex()); // Match creative color
position.material.opacity = 0.95;
position.material.wireframe = false;
position.material.emissive.setHex(new THREE.Color(creative.material.color).multiplyScalar(0.5).getHex());
position.geometry.dispose();
position.geometry = new THREE.SphereGeometry(0.28, 16, 16); // Even larger when occupied
position.material.needsUpdate = true;
scene.remove(creative);
if(creative.geometry) creative.geometry.dispose();
if(creative.material) creative.material.dispose();
sponsoredCreatives = sponsoredCreatives.filter(c => c !== creative);
if (source === "user") {
playerScore += bidDetails.score || 50; // User gets points
showMessage(`Matched! Creative Type: ${creative.userData.type} to Pos Type: ${position.userData.type}. Score: +${bidDetails.score || 50}`, 2000);
} else if (source === "auction") {
// Log auction details
addAuctionLogEntry(
`Auction: Pos ${position.userData.id.substring(0,7)} won by ${creative.userData.id.substring(0,8)} (Type ${creative.userData.type}). Bid: ${bidDetails.bid.toFixed(2)}, Est. CTR: ${bidDetails.ctr.toFixed(2)}`
);
}
selectedCreative = null;
updateUI();
if (sponsoredCreatives.length < 3) { // Keep a minimum number of creatives
setTimeout(() => spawnSponsoredCreatives(5 + Math.floor(playerScore/100)), 1000);
}
if (placementPositions.every(p => p.userData.occupied)) {
showMessage(`All positions filled! Final Player Score: ${playerScore}. Scene resetting...`, 4000);
setTimeout(resetScene, 4000);
}
return true;
}
function attemptUserMatch(creative, position) {
if (!creative || !position || position.userData.occupied) {
showMessage("Invalid selection or position occupied.", 2000);
selectedCreative = null;
updateUI();
return;
}
let matchScore = 0;
const typeMatch = creative.userData.type === position.userData.type;
if (typeMatch) matchScore += 50; else matchScore += 10;
// User matches are simpler, direct score
placeCreative(creative, position, "user", { score: matchScore });
}
// --- Auction Simulation ---
function runAuctionCycle() {
updateStatus("Running auctions...");
const availablePositions = placementPositions.filter(p => !p.userData.occupied);
const availableCreatives = sponsoredCreatives.slice(); // Work with a copy
if (availablePositions.length === 0 || availableCreatives.length === 0) {
updateStatus("No auctions: positions full or no creatives.");
return;
}
availablePositions.forEach(pos => {
if (pos.userData.occupied || availableCreatives.length === 0) return; // Check again
let bestBid = -1;
let winnerInfo = null;
availableCreatives.forEach(crt => {
const typeMatch = crt.userData.type === pos.userData.type;
const simulatedCTR = (typeMatch ? 0.6 : 0.15) + Math.random() * 0.2; // 0.15 to 0.8
let bidValue = crt.userData.maxBid * (simulatedCTR / 0.8); // Bid proportional to CTR
bidValue *= (0.8 + Math.random() * 0.4); // Randomness in bid strength
// Cascade mode might prioritize filling earlier/better slots more aggressively
// or consider sequence, for now, let's make it slightly more competitive
if (currentMode === 'CASCADE' && typeMatch) {
bidValue *= 1.2;
}
if (bidValue > bestBid) {
bestBid = bidValue;
winnerInfo = { creative: crt, position: pos, bid: bidValue, ctr: simulatedCTR };
}
});
if (winnerInfo) {
placeCreative(winnerInfo.creative, winnerInfo.position, "auction", { bid: winnerInfo.bid, ctr: winnerInfo.ctr });
// Remove winner from this cycle's available creatives
const winnerIndex = availableCreatives.indexOf(winnerInfo.creative);
if (winnerIndex > -1) availableCreatives.splice(winnerIndex, 1);
}
});
updateStatus("Auctions complete. Idle.");
}
function addAuctionLogEntry(message) {
const entry = document.createElement('div');
entry.classList.add('log-entry');
entry.innerHTML = message.replace(/CRTV_(\w{4}).*?(\w{4})/, '<strong>CRTV-$1..$2</strong>')
.replace(/POS_(\w{4}).*?(\w{4})/, '<strong>POS-$1..$2</strong>');
auctionLogEntriesContainer.prepend(entry);
auctionLog.unshift(message);
if (auctionLog.length > MAX_LOG_ENTRIES) {
auctionLog.pop();
if (auctionLogEntriesContainer.children.length > MAX_LOG_ENTRIES) {
auctionLogEntriesContainer.removeChild(auctionLogEntriesContainer.lastChild);
}
}
}
function startAuctionSimulation() {
if (auctionIntervalId) clearInterval(auctionIntervalId);
// Run more frequently for more dynamic feel
auctionIntervalId = setInterval(runAuctionCycle, 4000 + Math.random() * 2000);
addAuctionLogEntry("Auction simulation started.");
}
function stopAuctionSimulation() {
if (auctionIntervalId) clearInterval(auctionIntervalId);
auctionIntervalId = null;
addAuctionLogEntry("Auction simulation stopped.");
}
function resetScene() {
stopAuctionSimulation();
playerScore = 0;
selectedCreative = null;
currentMode = 'MNL';
auctionLog = [];
auctionLogEntriesContainer.innerHTML = ""; // Clear log display
while(aiContentGroup.children.length > 0){ /* full dispose logic */ }
scene.remove(aiContentGroup);
placementPositions = [];
sponsoredCreatives.forEach(c => { /* full dispose */ });
sponsoredCreatives = [];
createAIContentStructure();
spawnSponsoredCreatives(7);
createPlacementPositions(10);
showMessage("Scene Reset. Auction simulation restarting.", 2000);
startAuctionSimulation();
updateUI();
}
function setMode(mode) {
currentMode = mode;
addAuctionLogEntry(`Switched to <strong>${mode}</strong> mode.`);
updateUI();
}
function updateUI() {
scoreElement.textContent = `Player Score: ${playerScore}`;
modeInfoElement.textContent = `Mode: ${currentMode === 'MNL' ? 'MNL (Order-Insensitive)' : 'Cascade (Order-Sensitive)'}`;
mnlButton.classList.toggle('active', currentMode === 'MNL');
cascadeButton.classList.toggle('active', currentMode === 'CASCADE');
sponsoredCreatives.forEach(c => {
if (c.material && c.material.emissive) {
c.material.emissive.setHex(c === selectedCreative ? 0xffee00 : 0x111111);
}
});
}
// --- Event Handlers ---
function onWindowResize() {
camera.aspect = canvasContainer.clientWidth / canvasContainer.clientHeight;
camera.updateProjectionMatrix();
renderer.setSize(canvasContainer.clientWidth, canvasContainer.clientHeight);
}
function onClick(event) {
// Calculate mouse position relative to the canvas container
const rect = renderer.domElement.getBoundingClientRect();
mouse.x = ((event.clientX - rect.left) / rect.width) * 2 - 1;
mouse.y = -((event.clientY - rect.top) / rect.height) * 2 + 1;
raycaster.setFromCamera(mouse, camera);
const clickableObjects = [...sponsoredCreatives, ...aiContentGroup.children];
const intersects = raycaster.intersectObjects(clickableObjects, false);
if (intersects.length > 0) {
let clickedObj = null;
for (let i = 0; i < intersects.length; i++) { if (intersects[i].object.visible) { clickedObj = intersects[i].object; break; } }
if (!clickedObj) return;
if (clickedObj.userData.isCreative) {
if (selectedCreative === clickedObj) {
selectedCreative = null; showMessage("Creative deselected.", 1500);
} else {
selectedCreative = clickedObj; showMessage(`Creative ${selectedCreative.userData.id.substring(0,8)} selected. Click a position.`, 2000);
}
updateUI();
}
else if (clickedObj.userData.isPosition) {
if (selectedCreative) {
attemptUserMatch(selectedCreative, clickedObj);
} else {
showMessage("Select a Creative (shape) first.", 1500);
}
}
else if (clickedObj.userData.isAiContentLayer && selectedCreative) {
selectedCreative = null; showMessage("Selection cleared.", 1500); updateUI();
}
} else if (selectedCreative) {
selectedCreative = null; showMessage("Selection cleared.", 1500); updateUI();
}
}
// --- Animation Loop ---
function animate() {
requestAnimationFrame(animate);
const time = Date.now();
if (aiContentGroup) {
aiContentGroup.rotation.y += 0.0008; // Slower rotation
aiContentGroup.rotation.x += 0.0003;
aiContentGroup.children.forEach((child) => {
if (child.userData.isAiContentLayer) {
const scaleFactor = Math.sin(time * 0.0004 + child.userData.originalBaseScale * 7) * 0.015;
const baseScale = child.userData.originalBaseScale;
child.scale.setScalar(baseScale + scaleFactor);
}
else if (child.userData.isPosition && !child.userData.occupied) {
child.material.opacity = 0.4 + Math.sin(time * 0.0025 + child.userData.id.hashCode()) * 0.25;
child.material.emissive.setHex(new THREE.Color(child.userData.originalEmissiveHex).multiplyScalar(0.5 + Math.sin(time*0.002 + child.userData.id.hashCode())*0.5 ).getHex());
child.rotation.y += 0.015;
} else if (child.userData.isPosition && child.userData.occupied) {
// Optional: Subtle pulse for occupied slots
child.material.emissiveIntensity = 0.8 + Math.sin(time * 0.0015 + child.userData.id.hashCode()) * 0.2;
}
});
}
sponsoredCreatives.forEach(creative => {
creative.rotation.x += 0.005; creative.rotation.y += 0.007;
const hashOffset = creative.userData.id ? creative.userData.id.hashCode() : 0;
creative.position.y += Math.sin(time * 0.001 + hashOffset) * 0.008; // Slightly more float
});
controls.update();
renderer.render(scene, camera);
}
String.prototype.hashCode = function() { /* same as before */
var h=0,i,c;if(this.length===0)return h;for(i=0;i<this.length;i++){c=this.charCodeAt(i);h=((h<<5)-h)+c;h|=0;}return h;
};
// Start everything
init();
</script>
</body>
</html>
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