# Research

Research helps Oregon’s Tourism and Hospitality industry make informed decisions regarding product development, enhances the industry’s marketing efforts, helps track trends and performance at state and national levels and provides performance measures for the agency and the industry. Travel Oregon initiates original research by contracting with professional researchers, purchases relevant studies and partners with others to develop research that will benefit Oregon.

## View the 2024 Resident Sentiment Results

This statewide study measured residents’ quality of life, perceptions of how tourism impacts their wellbeing, and overall support for tourism in Oregon. Resident sentiment surveys enable us to lead with a stewardship approach and help us work towards sustainable tourism. Explore our statewide and regional reports and interactive dashboard to learn more.

2024 Resident Sentiment StudyTogether we strive to create a better life for all Oregonians.

## $14 Billion

Total Spending

## 118,500

Oregon Jobs

## $650 Million

State & Local Tax Revenue