### Monumental display.

Series 10 is a major milestone for Apple Watch. It features our *biggest and most advanced display yet*,2 showing more information onscreen than ever. With Apple’s first wide-angle OLED Display, the screen is brighter when viewed from an angle, making it easier to read with a quick glance.

### Sleek form.

*Series 10 is our thinnest watch ever*.2 To make this possible, we re-engineered nearly every aspect of it, including the SiP, Digital Crown, speaker, front crystal, and antenna. It all comes together to create a watch that’s packed full of innovation.

Series 10 has the *largest screen area of any Apple Watch*. It has up to 75% more screen area than Series 3, up to 30% more screen area than Series 4, 5, 6, and SE, and up to 9% more screen area than Series 7, 8, and 9. So you can see and do even more.

###
Jet Black.

Hi, gloss.

For the first time, Apple Watch comes in an eye-catching *Jet Black aluminum*. The case is polished until it’s extremely reflective. It then goes through a 30-step anodization process to create a deep, glossy black that’s truly striking. The result is a timeless, sophisticated look.

###
Titanium.

Polished to perfection.

In another exciting first, you can choose from *three polished titanium finishes* that are as beautiful as they are tough. They’re made of aerospace-grade titanium that’s polished to a mirror-like shine. With titanium’s remarkable strength-to-weight ratio, Series 10 weighs almost 20% less than Series 9 in stainless steel while still being extremely durable.

### Health insights for days. And nights.

From sleep tracking to heart health notifications and much more, the advanced sensors in Series 10 help you better understand your health.

Sleep apnea is a condition where breathing stops repeatedly and causes disrupted sleep. If untreated, it can lead to hypertension, type 2 diabetes, and cardiac issues. You can now *be notified if signs of sleep apnea are detected* and receive a report that helps you navigate conversations with your healthcare provider.4

-
*Sleep on it.*Get help setting up a bedtime routine and tracking your sleep. See the time you spent in REM, Core, and Deep sleep, as well as when you might have woken up. You can even get 8 hours of sleep tracking with just an 8‑minute charge.5 -
-
*Vital metrics.*The new Vitals app helps you identify changes in your daily health status.8Quickly see your key overnight health metrics right on your wrist — including heart rate, respiratory rate, wrist temperature, and sleep duration. -

### Fit for anything.

Series 10 is the perfect fitness partner. It motivates you to stay active, tracks all your workouts, and gives you the metrics you need.

The new water temperature sensor gives you *more information for your swim workouts*. And a new depth sensor makes Series 10 great for swimming and snorkeling.11 So go on, make a splash.

-
*Exercise your options.*From running and strength training to Pilates and dance, Apple Watch delivers a healthy number of ways to work out — and all the metrics you could want. -
*Run rings around your day.*The Activity app tracks your fitness goals and encourages you to close your Move, Exercise, and Stand rings every day. Now you can easily pause your Activity rings or adjust your goals for each day of the week. -
*Work it out with training load.*Now you can see how the intensity and duration of your workouts may impact your body over time. So you can make an educated decision on when to push or when to recover. -
*Sea the new Tides app.*Check conditions for over 115,000 beaches and 5,000 surf spots around the world, including high and low tides, rising and falling tides, and sunrise and sunset. -
*Your snorkeling buddy.*The Oceanic+ app comes to Series 10 with fun, new snorkeling features.12While underwater, you’ll be able to track your time, maximum depth, direction, and other metrics. -
*Apple Watch plus Fitness+.*Using Apple Watch with Fitness+ lets you see your real‑time metrics onscreen. And you get the freedom of audio‑guided walks, runs, and meditations when you don’t have your iPhone with you.

### Intelligent ways to stay connected.

Stay connected to the people and things that you care about most. Cellular lets you keep in touch, even when you don’t have your iPhone nearby.13 And intelligent new features help you stay informed and on top of everything.

-
*Smarts that stack up.*The Smart Stack automatically shows relevant information throughout the day based on time, location, and more. Like if rain is coming. Live Activities can keep you updated on things like sports scores or your upcoming flight. -
*Words travel fast.*The new Translate app automatically adds a widget to your Smart Stack when you’re traveling somewhere a different language is spoken. You can even download languages to your watch so you can use Translate without your iPhone, Wi‑Fi, or a cellular connection.14 -
*Go without your phone.*Take a call from the trail. Return a text on your run. Cellular lets you leave your phone behind without missing a beat.13 -
-
*No more hide and seek.*Precision Finding directs you to your iPhone by showing you its distance and direction.18When you get close, haptic feedback, an audible chirp, and a visual indicator help you zero in on it. -
*Hear here.*Easily stream music, podcasts, and audiobooks with AirPods. If you don’t have headphones nearby and want to listen to something quickly, you can now play audio through the Apple Watch speaker. -
*More apps in a tap.*Get access to tens of thousands of apps with the App Store. It’s a great way to customize your watch for whatever you love to do.

###
Keep help

close at hand.

Life is full of the unexpected. That’s why Apple Watch is there to call for help when you need it most. And now it can let someone know when you’ve safely made it to a destination.

Need help? Apple Watch has your back. Just press and hold the side button to *call emergency services and share your location*.19

Apple Watch can automatically * detect if you’ve taken a hard fall or been in a severe car crash*. If you need help, it will call emergency services, share your location, and notify your emergency contacts.19

Check In notifies someone when you arrive at a destination. If you’re going for a run after dark, you can start a *Check In for the duration of your workout* to automatically notify a friend when you’re done.20

### Designed to make a difference.

What matters to you matters to Apple, too. From using more recycled materials that minimize environmental impact. To privacy protections that give you more control over your data. To creating built‑in features that make Apple Watch accessible to all.

Series 10 cases are made with 100% recycled aluminum or 95% recycled titanium. This year, you can configure any Apple Watch in * any material or finish to be carbon neutral*.21

Your * health data stays on your device and is encrypted* when your Apple Watch is locked with a passcode. And it’s never shared without your permission.

Built-in features like * AssistiveTouch, VoiceOver, and wheelchair workouts* help make Apple Watch accessible to everyone.

## Why Apple is the best place to buy Apple Watch.

-
### Pay over time, interest‑free.

When you choose to check out with Apple Card Monthly Installments.

◊## Ways to Buy

### Apple Card Monthly Installments

Pay for your new Apple Watch over time, interest‑free with Apple Card.

◊Simply choose to check out with Apple Card Monthly Installments as your payment option when you make your purchase. And enjoy 3% Daily Cash back, all up front. Terms apply. -
### Save with Apple Trade In.

Get credit toward your next Apple Watch when you trade in an eligible device.

1## Apple Trade In

### Trade in your eligible device for credit.

Just add a trade-in when you choose a new product. Once your eligible device has been received and verified, we’ll credit the value to your payment method. Or choose to check out with Apple Card Monthly Installments and we’ll apply the credit instantly. Terms apply.

-
### Get flexible delivery and easy pickup.

Choose two-hour delivery from an Apple Store, free delivery, or easy pickup options.

## Delivery and Pickup

### Flexible delivery and pickup options.

Get your new Apple products quickly and easily with two‑hour delivery from an Apple Store, free next‑day delivery, or convenient Apple pickup options.

-
### Shop live with a Specialist.

Let us guide you live over video and answer all of your questions.

## Guided Video Shopping

### Shop live with a Specialist.

We can help you choose the product you need while guiding you through the online Apple Store. You won’t appear on camera. Available 7 a.m.–7 p.m. PT.

-
### Meet your new device with Personal Setup.

Jump into online sessions with a Specialist to set up your Apple Watch and discover new features.

## Personal Setup

### Jump into online, one‑on‑one sessions.

When you buy your new Apple Watch directly from Apple, you’ll get access to Personal Setup. In these guided online sessions, a Specialist can walk you through setup or focus on features that will help you make the most of your watch. Best of all, you can join whenever it works for you, from wherever you are.

-
### Explore a shopping experience designed around you.

Use the Apple Store app for a more personal way to shop.

## Apple Store App

### Shop in the Apple Store app, tailored specifically for you.

Get personalized product recommendations, compare models, access your Saved Items, and track your orders. And opt in today to get updates on new products, promotions, flexible payment options, and store events.

Scan the QR code to get started.


## Keep exploring Apple Watch.

-
## New

Apple Watch


Series 10 Apple Watch

Series 10Thinnest. Biggest display.

2

Advanced health features.- Jet Black aluminum
- Rose Gold aluminum
- Silver aluminum
- Slate titanium
- Gold titanium
- Natural titanium
- +more

46mm or 42mm


aluminum or titanium case-
Wide-angle Always-On Retina display


Up to 2000 nits -
Up to 40% brighter when viewed at an angle


-
S10 SiP

-
Double tap gesture

-
On-device Siri with health data access

-
Precision Finding for iPhone

18

-
Apple Watch


SE Apple Watch

SEAll the essentials.


Light on price.- Midnight aluminum
- Starlight aluminum
- Silver aluminum
- +more

44mm or 40mm


aluminum case-
Retina display


Up to 1000 nits -
— Up to 40% brighter when viewed at an angle not applicable


-
S8 SiP

-
— Double tap gesture not applicable

-
Siri

-
Find iPhone


-
— ECG App not applicable

-
High and low heart rate notifications

-
Irregular rhythm notifications

7 -
Low cardio fitness notifications

-
— Sleep apnea notifications not applicable


-
Up to 18 hours

23 -
Low Power Mode

-
— Fast charging not applicable