An ad creative shall include any banner, video, playable which aim is to promote Plarium's games ("Ad Creative").

Ad Creatives must not include the following content:

Tobacco (for example, cigarettes, e-cigarettes, cigars, pipes, chewing tobacco, etc.);

Illicit drugs and drug-related products (for example, marijuana, vaporizers, etc.);

Excessive consumption of alcohol;

Adult content (for example, nudity, depictions of sex or characters in explicit or suggestive positions, or depictions of activities that are overly suggestive or sexually provocative);

Sexism and Gender related degrading humor;

Depiction of children in any sexual reference;

Violence and abuse (physical or verbal) toward children, animals or unarmed characters;

Torture, mutilation or sadism;

Bad language;

Slanderous or libelous content;

Politics (for example, use of real name countries, flags, political issues, political figures, reference to real historic wars and conflicts, etc.);

Religion (for example, use of real religion signs, symbols, clothing, figures and leaders, religion related buildings or sculptures, degrading humor of religion, content that exploits sensitive religious issues, etc.);

Gambling;

False content;

Insensitivity to or discrimination against people based on personal attributes such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition;

Content that infringes upon or violates the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights.