Building trust with customers is critical for driving business growth, but how does leveraging trust signals impact ROI? In this exclusive Total Economic Impact™ study* by leading consulting firm Forrester, interviewed customers of Trustpilot experienced: - 401% ROI delivered in 3 years - Enhanced brand awareness - Improved customer acquisition worth $1M - 35% increase in traffic by year 3 Download the study for a deepdive and let us know your thoughts in the comments: https://lnkd.in/dFnJjqAC. *This is a commissioned study conducted by Forrester Consulting on behalf of Trustpilot.

## About us

Trustpilot began in 2007 with a simple yet powerful idea that's more relevant today than ever — to be the universal symbol of trust, bringing consumers and businesses together through reviews. Trustpilot is open, independent, and impartial — we help consumers make the right choices and businesses to build trust, grow and improve. Today, we have more than 300 million reviews and 67 million monthly active users across the globe, with 127 billion annual Trustpilot brand impressions, and the numbers keep growing. We have more than 900 employees and we’re headquartered in Copenhagen, with operations in Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan and New York. Interested in learning more about our available job opportunities? Find out more here: business.trustpilot.com/jobs.

- Website
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https://www.trustpilot.com/
External link for Trustpilot

- Industry
- Technology, Information and Internet
- Company size
- 501-1,000 employees
- Headquarters
- Copenhagen K
- Type
- Public Company
- Specialties
- online reviews, review software, online reputation management, customer reviews, consumer reviews, customer feedback, consumer trust, merchant reviews, ecommerce reviews, customer experience, brand trust, brand reputation, marketing, SEO, Digital, conversion, open internet, and Growth hacking

## Locations

## Employees at Trustpilot

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### Joe Hurd

#### Public Company Director. Tech Executive. Husband and Dad^3. I don’t count points scored - I count assists.

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### Brian Green

#### Chief Revenue Officer

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### Rose Tighe

#### Product & Innovation Leader supporting Companies, Projects & Programmes || ex-Amazon ex-Sky || Co-organiser of Brighton AI & Women in Blockchain…

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### Allan Frese

#### Site Reliability Engineer at Trustpilot


## Updates

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At Trustpilot, inclusion is powered by understanding and learning. Last month, our Neurodiversity ERG hosted a Trust Space on Living with ADHD—a space for Trusties to share experiences, ask questions, and grow as allies 🌟 Three Trusties shared their ADHD journeys, helping others feel seen and fostering understanding of their lived experiences. Together, we’re building a more inclusive workplace where everyone feels a sense of belonging. Thank you to the Trusties who shared their stories 🎧 #LifeAtTrustpilot

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"The reason why ratings and reviews are important are they give us the insight we need to grow our business and also make our customers and merchants happy." We talked to Adam Lindsey, Groupon's VP of Global Ops, to learn more about why no high TrustScore will ever be good enough for them and how some of their teams around the globe are eager to maximize the use of Trustpilot ⭐️ https://lnkd.in/dEgvmfGp

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We had the pleasure of attending Dotdigital’s 'The Dotties' last night, proudly sponsoring the award for Best Customer Retention or Loyalty Strategy. A huge congratulations to ScentAir on their well-deserved win! 👏 Our collaboration with Dotdigital has been all about creating meaningful initiatives—from targeted full-funnel campaigns to engaging webinars and events—that add real value for our customers. We’re also grateful to have been recognized as the B2B & Manufacturing Technology Partner of the Year in Dotdigital’s 2024 Partner Awards 🏆 We're excited to continue building on this partnership.

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Over 500K reviews ✍️ +4pp lift in brand confidence 📈 4.8 'excellent' TrustScore ⭐️ How did AO grow into the UK's most trusted electrical retailer? Gain more insights from Vicky Monk, AO's Group Brand and Marketing Director: https://lnkd.in/emf9wBKy.

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Did you catch us at HubSpot's GROW Europe event this week? If so, this smiling bunch might look familiar 👋 We had an amazing day full of enlightening chats with attendees about how to bridge the 'Trust Gap', and the role it plays in turning trust into revenue. We also hosted a session on 5 essential steps to measure, build, and harness trust for revenue growth, transforming it into a powerful business driver 🚀

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Better marketing results starts with effective review management ⭐️ Just Clear®, the UK's leading clearance company, began sending automated review invitations through Trustpilot and actively engaging with all customer reviews, thanking clients for positive reviews and addressing any concerns raised in negative ones. Read more: https://lnkd.in/enU9fRnf.

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The Federal Trade Commission is now enforcing a ban on fake reviews ❌ Our CEO Adrian Blair contributed a piece in Fortune on what America's CEOs (and C-suites) need to be doing to embrace an ethical approach to consumer reviews and usher in a far healthier economy, where growth will be driven by honest competition and authentic consumer feedback. Read more: https://trst.pl/4hnewO3

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How to use your TrustScore to enhance overall business performance 📈 Tune in to Ad Age's Marketer's Brief podcast and hear more from our VP of Product & Audience Marketing, Allyse Slocum, and podcast host, John Dioso, as they discuss how your TrustScore builds consumer confidence and drives brand growth.

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Trustpilot team unleashed their creativity this Halloween - from astronauts to dinosaurs, we saw it all! 🎃 It wasn't just about the costumes, there were pumpkin painting sessions and delicious pizza to keep us fuelled. Now comes the tough question - which team nailed the Halloween spirit best? 👇 #LifeAtTrustpilot

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