## Third-Party data from your interactions with businesses

**Contact Targeting**

Contact targeting is a LinkedIn Marketing Solutions feature that allows advertisers to upload lists of contacts to include as part of their target audience for ad campaigns. If you have already interacted with a company and provided them with your name or contact information (e.g. to sign-up for a newsletter or webinar), they may include you in a target audience for a LinkedIn ad campaign using contact targeting.

**Data Integration**

## Third-party data from your interactions with websites

**Website Retargeting**

Advertisers can also use third-party data from their own company websites for LinkedIn ad campaigns if they enable the LinkedIn Insight Tag on their website. The Insight Tag is JavaScript code that tracks visits of LinkedIn members on third-party sites where the tag is enabled. Advertisers can then use this information about their website visitors to understand their site professional demographics, measure the effectiveness of their ad campaigns, and they can include their website visitors in the target audience of ad campaigns.

Just like with contact targeting, LinkedIn does not identify individual members to advertisers using website retargeting and only reports site professional demographics and ad performance in the aggregate. Also, LinkedIn itself removes members’ direct identifiers within seven days in order to make the data pseudonymous. This remaining, pseudonymized data is then deleted within 180 days.

## What controls do I have as a LinkedIn member regarding the use of my data?

In the **Third party data** section of the advertising section of LinkedIn settings, you can change your preferences for the use of third-party data to target you:

-
Go to the Advertising data section of your LinkedIn settings.

-
Click the

**arrow icon**to the right of**Interactions with businesses**. -
Click the toggle to

**Off**.

**Related tasks**

**Learn more**