## eCommerce Marketing Resources

The definitive destination for eCommerce marketing guides, strategies, and more.

# Trending guides to read now.

Learn winning Black Friday marketing strategies and get hot takes from top eCommerce experts.

Make this Black Friday & Cyber Monday your best yet with these campaign flow templates & segmentation tips.

Calculate your potential SMS revenue growth with Yotpo's calculator

How to spot your most valuable customers.

Calculate how much money you could save when you switch to Yotpo Email

## Stay up to date with the latest guides.

Use these best practices when asking for reviews and take advantage of our new review request email updates.

Everything you need to get your eCommerce brand started with Google Shopping.

Our latest survey reveals many changes to consumer loyalty due to COVID-19.

Find out how to calculate CLTV and why it's one of the most important metrics for eCommerce businesses.