Get credit toward iPhone 16 or iPhone 16 Pro when you trade in an eligible smartphone.* BuyYou can get credit for your Android phone.* Learn more

## Get the highlights.

- A hand holds iPhone 16 Pro in Desert Titanium, all screen display, Dynamic Island centered near top, rounded corners
- Camera Control on iPhone 16 Pro, right finger slides along side of phone to adjust camera settings
- Demonstration of the 4K 120 frames-per-second video recording capability on iPhone 16 Pro
- The Super Retina XDR display on iPhone 16 Pro in Desert Titanium
- A18 Pro chip from iPhone 16 Pro
- A graphics-intensive video game demonstrating the extended battery life of iPhone 16 Pro

## Take a closer look.

Click and turn to explore iPhone. Tap and turn to explore iPhone.

## Design

### Strength. Beauty. Titanium.

##
Strength. Beauty.

Titanium.
Strength. Beauty.

Titanium.

Titanium.

Titanium.

iPhone 16 Pro features a Grade 5 titanium design with a new, refined microblasted texture. Titanium has one of the highest strength-to-weight ratios of any metal, making these models **incredibly strong and impressively light**. iPhone 16 Pro comes in four stunning finishes — including new Desert Titanium.

Internal design improvements — including a 100 percent recycled aluminum thermal substructure and back glass optimizations that further dissipate heat — enable up to 20 percent **better sustained performance** than iPhone 15 Pro. So you can do all the things you love — like high-intensity gaming — for longer.

New display technology allows us to route display data under active pixels with no distortion, resulting in thinner borders for larger 6.3-inch and 6.9-inch **Super Retina XDR displays** that feel great in your hand.

iPhone 16 Pro is splash, water, and dust resistant.4 It also has our latest-generation Ceramic Shield material that’s **two times tougher than any smartphone glass**. Talk about durable.

## Apple Intelligence

### AI-opening possibilities.

iPhone 16 Pro is built for Apple Intelligence, the personal intelligence system that helps you **write, express yourself, and get things done effortlessly**. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.

Explore new tools that help you write, focus, and communicate.

**Writing Tools**can proofread your text and rewrite different versions until the tone and wording are just right, and summarize selected text with a tap. They’re available nearly everywhere you write, including third-party apps.

**summaries**of your transcripts, so you can get the most important info at a glance.

**Priority messages in Mail**elevate time-sensitive messages to the top of your inbox — like an invitation that has a deadline today or a check-in reminder for your flight this afternoon.

Create fun, original images that are truly personal to you.

**Genmoji**right in the keyboard to match any conversation. Want to create a disco ball pigeon? You got it. Just provide a description.

**Image Playground app**lets you create unique images in seconds based on a description, a concept, or even a person from your Photos library. Experiment with image styles like animation, illustration, and sketch.

**Clean Up**, you can remove distracting background objects from your photos with just a tap — so you can perfect a shot while staying true to the original image.

With all-new superpowers, Siri will be able to assist you like never before.

**help you in ways that are unique to you**. Need your passport number while booking a flight? Siri can help find what you’re looking for, without compromising your privacy.

**Richer language understanding**and an enhanced voice make communicating with Siri even more natural. For example, if you stumble over your words, Siri still knows what you’re getting at.

**step-by-step instructions**in a snap.

### Great powers come with great privacy.

Apple Intelligence is designed to **protect your privacy at every step**. It’s integrated into the core of iPhone through on-device processing. So it’s aware of your personal information without collecting your personal information.

And with **groundbreaking Private Cloud Compute**, Apple Intelligence can draw on larger Apple-designed server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.

### Camera

#### Take total Camera Control

####
Take total

Camera Control.
Take total

Camera Control.

Camera Control.

Camera Control.

Now you can take the perfect photo or video in record time. Camera Control gives you an **easier way to quickly access camera tools**. Simply slide your finger to adjust camera functions like exposure or depth of field, and toggle through each lens or use digital zoom to frame your shot — just how you like it.

Later this year, Camera Control will introduce a two-stage shutter that lets you **automatically lock focus and exposure** with a light press — so you can reframe your shot without losing focus on your subject.

## Cutting-edge control.

Camera Control is a picture of innovation. On the surface, a sapphire crystal with a smooth texture is surrounded by a color-matched fine stainless steel trim. Inside, a high-precision force sensor with haptic feedback emulates the feel of a DSLR camera shutter. While a new touch sensor — the first of its kind for Apple — **recognizes precise interactions** like clicks and slides.

### Video and Audio.

#### 4K 120 fps Dolby Vision.

Cinemasterful.

iPhone 16 Pro takes video capture to a whole new level with **4K 120 fps Dolby Vision** — our highest resolution and frame rate combo yet. Enabled by the new 48MP Fusion camera with second-generation quad-pixel sensor and our powerful A18 Pro chip, iPhone 16 Pro lets you record 4K 120 fps Dolby Vision in video mode or slo-mo.

And now you can **adjust the playback speed after capture** in the redesigned Photos app, giving you greater editing capabilities. To add a dreamy quality to your shot, try out the new half-speed option. Or for a cinematic effect, slow it right down to 24 fps playback.

**Highest-quality video** in a smartphone

iPhone 16 Pro also provides **a big leap in audio performance** with four studio-quality mics for higher-quality recording. They provide a lower noise floor so you get more true-to-life sounds. New Spatial Audio capture makes your videos sound more immersive when listening with AirPods. And thanks to wind noise reduction, the audio quality is even clearer.

### Audio

#### Audio Mix. Make your voice heard.

#### Audio Mix.

##### Make your voice heard.

Powered by advanced intelligence and Spatial Audio capture, Audio Mix lets you **adjust the way voices sound in your videos** using three different voice options. Want to decrease background sound? Or just focus on the voices that are in frame? Simply select the mix and adjust intensity to get the sound you want after video capture.

#### In-frame

Only captures the voices of the people on camera, even if people off-camera are talking during the recording.

#### Studio

Makes voices sound like you’re recording in a professional studio equipped with sound-dampening walls. Great for vloggers or podcasters because the recording will sound like the mic is close to the subject’s mouth, even if it’s a few feet away.

#### Cinematic

Captures all of the voices around you and consolidates them toward the front of the screen — just like sound is formatted for the movies.

#### Shot on iPhone 16 Pro.

Go behind the scenes of **The Weeknd’s groundbreaking music video** to learn how the powerful camera features on iPhone 16 Pro deliver more creative freedom and flexibility than ever before. The “Dancing in the Flames” cinematographer Erik Henriksson films the video in dreamlike slow motion using 4K 120 fps Dolby Vision on iPhone 16 Pro. Thanks to Camera Control, he could make technical decisions by simply sliding a finger to adjust camera functions like exposure or focal length — all without missing a beat.

## Presenting Apple Camera Interface.

The new 48MP Fusion camera has a faster sensor and a new architecture called Apple Camera Interface, which moves data from the sensor to the chip more efficiently. This allows **frame-by-frame, cinema-quality color grading** for 4K 120 fps Dolby Vision with the new image signal processor in the A18 Pro chip. The faster sensor also enables zero shutter lag for 48MP photos, all while minimizing power and thermal impact.

You can **capture 4K 120 fps ProRes and log recordings to an external storage device** — a big plus for pro editing workflows that demand a high frame rate and color grading control.

## Capture magical spatial photos and videos.

Shoot 3D videos and photos on iPhone 16 Pro, then view them on Apple Vision Pro and **relive your favorite moments all over again**. Spatial videos captured on iPhone 16 Pro automatically record in Spatial Audio for an even more immersive experience.

### Camera System

#### New 48MP




Ultra Wide camera.





Viva la resolution.

iPhone 16 Pro adds a second 48MP camera to the Pro camera system. The new 48MP Ultra Wide camera has a more advanced quad-pixel sensor for super-high-resolution 48MP ProRAW and HEIF photos with autofocus.

So you can **capture a mesmerizing new level of detail** in macro photos and sweeping, wide-angle shots.

More zoom? Boom. Now you can shoot in 120 mm with the 5x Telephoto camera on both Pro models and get **sharper close-ups from farther away**. With multiple framing options, it’s like having seven pro lenses in your pocket, everywhere you go.


## Sharper shots.


By far.

The 5x Telephoto camera has the longest optical zoom in an iPhone. To make it fit inside our compact Pro camera system, we used a **state‑of‑the‑art tetraprism design** — a folded glass structure below the lens — to reflect light rays four times over. This allows light to travel for longer in the same space, giving you a focal length that really goes the distance.

### Photographic Styles

#### Choose your Photographic Style. Change it up. Change it back.

####
Choose your

Photographic Style.

Change it up. Change it back.
Choose your

Photographic Style.

Change it up. Change it back.

Photographic Style.

Change it up. Change it back.

Photographic Style.

Change it up. Change it back.

Our latest generation of Photographic Styles gives you greater creative flexibility than ever before, so you can **make every photo even more you**. And thanks to advances in our image pipeline, you can now reverse any style, anytime.

#### Lock in your look.

We’ve created new styles that let you **dial in your exact desired look with more advanced skin-tone rendering** and set it across your photos.

#### Align with your aesthetic.

Our improved image pipeline also enables more creative styles, which allow you to **customize the different moods of a photo** through color.

With the power of A18 Pro, you can see the style applied in a live preview — like professional color grading in real time.

#### Make the most of your megapixels.

Personalize every style even more with the new control pad, which makes it **easy to adjust tone and color simultaneously**. You can also use the slider to adjust the intensity of the specific colors, instead of applying a one-size-fits-all approach.

#### Lock in your look.

We’ve created new styles that let you **dial in your exact desired look with more advanced skin-tone rendering** and set it across your photos.

#### Align with your aesthetic.

Our improved image pipeline also enables more creative styles, which allow you to **customize the different moods of a photo** through color.

With the power of A18 Pro, you can see the style applied in a live preview — like professional color grading in real time.

#### Make the most of your megapixels.

Personalize every style even more with the new control pad, which makes it **easy to adjust tone and color simultaneously**. You can also use the slider to adjust the intensity of the specific colors, instead of applying a one-size-fits-all approach.

### A18 Pro chip

#### A18 Pro chip. The brains behind Apple Intelligence.

####
A18 Pro chip.

The brains

behind Apple

Intelligence.

A18 Pro chip.

The brains

behind Apple

Intelligence.


A18 Pro chip.

The brains

behind Apple

Intelligence.

A18 Pro chip.

The brains

behind Apple

Intelligence.

A **phenomenally powerful chip**, A18 Pro enables Apple Intelligence with a faster Neural Engine, an improved CPU and GPU, and a big jump in memory bandwidth. It also drives advanced video and photo features like Camera Control, and it delivers our best-ever graphics performance for AAA gaming.

**New 16-core Neural Engine** is faster and more efficient, supercharging Apple Intelligence

**New 6-core GPU** gives you enhanced graphics performance

**New 6-core CPU**,

the fastest in a smartphone, runs complex workloads with less power

**17% increase in total system memory bandwidth**, the highest ever in iPhone, for outstanding performance

Up to **60% faster** 6‑core CPU

Up to **2x faster** 6‑core GPU

Up to **60% faster** 6‑core CPU

Up to **2x faster** 6‑core GPU

Up to **40% faster** 6‑core CPU

Up to **50% faster** 6‑core GPU

Up to **40% faster** 6‑core CPU

Up to **50% faster** 6‑core GPU

Up to **30% faster** 6‑core CPU

Up to **40% faster** 6‑core GPU

Up to **30% faster** 6‑core CPU

Up to **40% faster** 6‑core GPU

Up to **15% faster** 6‑core CPU

Up to **20% faster** 6‑core GPU

Up to **15% faster** 6‑core CPU

Up to **20% faster** 6‑core GPU

#### Gaming.

In a whole new light.

With up to two times faster hardware-accelerated ray tracing, A18 Pro **makes games look and feel beautifully lifelike** — with more fluid graphics and realistic lighting.

And with Game Mode in iOS 18, you’ll get better sustained frame rates for continuous play and improved responsiveness if you’re using wireless controllers and AirPods.

**Up to 2x faster hardware-accelerated ray tracing** than A17 Pro

### Battery

#### A huge leap in battery life. Stellar.5

####
A huge leap in battery life. Stellar.5
A huge leap in battery life. Stellar.

5

iPhone 16 Pro gives you longer battery life — and iPhone 16 Pro Max delivers **the best battery life ever on an iPhone**. How? An optimized internal design fits larger batteries, which work together with the A18 Pro chip to deliver incredibly power-efficient performance. Even with so many new capabilities.

Snap on a new MagSafe charger for **even faster wireless charging**6 — up to 25W with a 30W power adapter or higher, enabling up to 50% charge in around 30 minutes.7

Up to **10 more hours** video playback on iPhone 16 Pro

Up to **16 more hours** video playback on iPhone 16 Pro Max

Up to **7 more hours** video playback on iPhone 16 Pro

Up to **13 more hours** video playback on iPhone 16 Pro Max

Up to **5 more hours** video playback on iPhone 16 Pro

Up to **11 more hours** video playback on iPhone 16 Pro Max

Up to **1 less hour** video playback on iPhone 16 Pro

Up to **5 more hours** video playback on iPhone 16 Pro Max

Up to **4 more hours** video playback on iPhone 16 Pro

Up to **10 more hours** video playback on iPhone 16 Pro Max

Up to **2 less hours** video playback on iPhone 16 Pro

Up to **4 more hours** video playback on iPhone 16 Pro Max

Up to **4 more hours** video playback on iPhone 16 Pro

Up to **10 more hours** video playback on iPhone 16 Pro Max

Up to **2 less hours** video playback on iPhone 16 Pro

Up to **4 more hours** video playback on iPhone 16 Pro Max

### iOS 18

#### iOS 18. Customize. Stylize. Mesmerize.

####
iOS 18.

Customize. Stylize.

Mesmerize.
iOS 18.

Customize. Stylize.

Mesmerize.

Customize. Stylize.

Mesmerize.

Customize. Stylize.

Mesmerize.

### Safety

#### No signal?

There’s a satellite for that.

## Safety.

### No signal?

There’s a satellite for that.

When you don’t have cell service or Wi-Fi, iPhone 16 Pro can **connect you to a satellite**, so you can stay in touch or get the assistance you need.

**Messages via satellite** lets you send and receive messages and Tapbacks when you’re off the grid, right from the Messages app. Your iPhone will help you connect to a satellite, so you can text over iMessage or SMS.9

**Roadside Assistance via satellite** can get you help for things like a flat tire or a dead car battery. iPhone will connect you with a roadside assistance provider, who can dispatch help to your exact location — even if you’re off the grid.10

See how Roadside Assistance works

Roadside Assistance via satellite is included for free for two years with iPhone 16 Pro9

iPhone also has vital safety features that can help save lives. If you try calling 911 for urgent help but don’t have cell service or Wi‑Fi, you can use iPhone to **text emergency services over satellite**.11

See how Emergency SOS via satellite works

**Crash Detection** uses hardware sensors and advanced motion algorithms to detect a severe car crash, then call 911 and notify your emergency contacts when you can’t — even when you don’t have service.12

iPhone also has vital safety features that can help save lives. If you try calling 911 for urgent help but don’t have cell service or Wi‑Fi, you can use iPhone to **text emergency services over satellite**.11

**Crash Detection** uses hardware sensors and advanced motion algorithms to detect a severe car crash, then call 911 and notify your emergency contacts when you can’t — even when you don’t have service.12

When you’re within range and make a 911 emergency call, iPhone 16 Pro gives you the option to start sharing a live feed with 911 responders for **quick and effective assistance**.9

### Designed to make a difference.

#### Environment

All Apple data centers — including those that power Apple Intelligence — run on **100% renewable electricity.**

**iPhone 16 Pro uses more recycled metals than ever:**

over 95% recycled lithium in the battery.13

100% recycled gold in the plating of the USB-C connector and camera wires.

100% recycled copper foil in the MagSafe inductive charger.

#### Privacy

**Apple Intelligence protects your privacy** at every step. With on-device processing and Private Cloud Compute, no one but you can access your data — not even Apple.

**The new Passwords app** makes it even easier to access account passwords, passkeys, Wi-Fi passwords, two-factor authentication codes, and more. It stores them securely and syncs across your devices with end-to-end encryption.

You can also **control which contacts to share with an app,** rather than giving it access to all your contacts. And you can choose to share more contacts over time.

#### Accessibility

**Eye Tracking** makes it possible to navigate your iPhone and use your favorite apps just by moving your eyes, thanks to the power of machine learning and the front-facing camera.

**Music Haptics** matches the iPhone Taptic Engine with the rhythm of songs. So people who are deaf or hard of hearing can enjoy the Apple Music catalog in a whole new way.

**Vocal Shortcuts** helps people with severe atypical speech record sounds that trigger specific actions on iPhone — set a timer, take a screenshot, scroll up and down, and more.

## Switch to iPhone.

-
Getting Started

Switching from Android to iPhone is simple.

### Getting Started

#### Switching from Android


to iPhone is simple.##### Transfer your data in a few easy steps.

Simply download the Move to iOS app on your Android phone to securely transfer the stuff you care about most to your iPhone — contacts, messages, WhatsApp content, photos, videos, email accounts, favorite apps, call history, and more.

##### Continue your conversations with friends.

Messages lets you reply with a quick emoji, create Memoji, and pay a friend for pizza. RCS (Rich Communication Services) messaging brings richer media and delivery and read receipts for those who don’t use iMessage. And you can keep your conversations going on apps such as WhatsApp and WeChat.

##### Everything just works.

Apple engineers design our hardware and software together for a totally seamless experience. Want to connect your new AirPods to your iPhone? It’s a simple one‑tap setup. Want to share photos or contacts with friends nearby? AirDrop lists their names onscreen, so you can choose with a tap.

##### Help is just a call or chat away.

There are lots of ways to reach someone if you have questions. Call a Specialist, chat with someone online, go into an Apple Store, or use the Apple Support app. And the Tips app will help you get the most out of your iPhone over time.

-
Designed to Last

iPhone holds its value longer than other smartphones.

### Designed to Last

#### iPhone holds its value longer


than other smartphones.##### Last phone standing.

iPhone is built to withstand everyday wear and tear — and to resist spills and splashes.

4Our newest models feature the latest‑generation Ceramic Shield, which is two times tougher than any smartphone glass.##### New now. And later.

Regular iOS updates keep your iPhone feeling new for years to come. Just turn on automatic updates, and your iPhone stays current with the latest features and security.

##### Extremely advanced chips.

Apple‑designed chips deliver exceptional performance you’ll notice in everything you do. They unlock Apple Intelligence, power advanced photo features like latest‑generation Photographic Styles, and enable AAA gaming. We also design the operating system, so everything works together in the most efficient way possible for great battery life.


## Significant others.

-
With iPhone Mirroring, you can view your iPhone screen on your Mac and control it without picking up your phone. Continuity features also let you answer calls or messages right from your Mac. You can even copy images, video, or text from your iPhone and paste it all into a different app on your Mac. And with iCloud, you can access your files from either device.

-
Misplaced your iPhone? The latest Apple Watch models can show you its approximate distance and direction.

16To set up a group photo on your iPhone, join the group and use Apple Watch as a viewfinder to snap the shot. And when you take a call on your Apple Watch, just tap your iPhone to continue the conversation there. -
Set up AirPods on iPhone with just a tap. You’ll love Adaptive Audio, which automatically tailors the noise control to provide the best listening experience across different environments and interactions throughout the day.


## Why Apple is the best

place to buy iPhone.

-
### Save with Apple Trade In.Trade in your Android phone for credit.

Get credit toward iPhone 16 or iPhone 16 Pro when you trade in an eligible smartphone.*With Apple Trade In, you can get credit toward a new iPhone when you trade in your Android phone.

## Apple Trade In

### Trade in your eligible deviceAndroid phone for credit.

Just add a trade‑in when you choose a new product. Once your Android phone or eligible device has been received and verified, we’ll credit the value to your payment method. Or choose to check out with Apple Card Monthly Installments and we’ll apply the credit instantly. Terms apply.

-
### Pay over time, interest‑free.

When you choose to check out with Apple Card Monthly Installments.

17## Ways to Buy

### Apple Card Monthly Installments

Pay for your new iPhone over time, interest‑free with Apple Card.

17Simply choose to check out with Apple Card Monthly Installments as your payment option when you make your purchase. And enjoy 3% Daily Cash back, all up front. Terms apply. -
### Apple. Your one-stop shop for incredible carrier deals.

Get up to $1000 in credit on a new iPhone with AT&T, Boost Mobile, T‑Mobile, or Verizon. Trade‑in may be required.

18 -
### Get flexible delivery and easy pickup.

Choose from two‑hour delivery from an Apple Store, free delivery, or easy pickup options.

## Delivery & Pickup

### Flexible delivery and pickup options.

Get your new Apple products quickly and easily with 2‑hour delivery from an Apple Store, free next day delivery, or convenient Apple pickup options.

-
### Shop live with a Specialist.

Let us guide you live over video and answer all of your questions.

## Guided Video Shopping

### Shop live with a Specialist.

We can help you choose the product you need while guiding you through the online Apple Store. You won’t appear on camera. Available 7 a.m.—7 p.m. PT.

-
### Meet your new iPhone with Personal Setup.

Jump into online sessions with a Specialist to set up your iPhone and discover new features.

## Personal Setup

### Jump into online, one‑on‑one sessions.

When you buy your new iPhone directly from Apple, you’ll get access to Personal Setup. In these guided online sessions, a Specialist can walk you through setup, or focus on features that help you make the most of your iPhone. Best of all, you can join whenever works for you, from wherever you are.

-
### Explore a shopping experience designed around you.

Use the Apple Store app to get a more personal way to shop.

## Apple Store App

### Shop in the Apple Store app, tailored specifically for you.

Get personalized product recommendations, compare models, access your Saved Items, and track your orders. Plus, opt in today to get updates on new products, promotions, flexible payment options, and store events.


Scan the QR code to get started.

## Keep exploring iPhone.

-
## New

iPhone 16 Pro iPhone 16 Pro

- Desert Titanium
- Natural Titanium
- White Titanium
- Black Titanium
- +more