Get credit toward iPhone 16 or iPhone 16 Pro when you trade in an eligible smartphone.* BuyYou can get credit for your Android phone.* Learn more

## Get the highlights.

- A hand holds iPhone 16 in Ultramarine, all screen display, Dynamic Island centered near top, rounded corners
- Camera Control on iPhone 16, right finger slides along side of phone to adjust camera settings
- A18 chip from iPhone 16
- A graphics-intensive video game demonstrating the extended battery life of iPhone 16
- Close-up photo of a praying mantis demonstrating the Ultra Wide camera

## Take a closer look.

Click and turn to explore iPhone. Tap and turn to explore iPhone.

iPhone 16 is built for Apple Intelligence, the personal intelligence system that helps you **write, express yourself, and get things done effortlessly**. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.

Explore new tools that help you write, focus, and communicate.

**Writing Tools**can proofread your text and rewrite different versions until the tone and wording are just right, and summarize selected text with a tap. They’re available nearly everywhere you write, including third-party apps.

**summaries**of your transcripts, so you can get the most important info at a glance.

**Priority messages in Mail**elevate time-sensitive messages to the top of your inbox — like an invitation that has a deadline today or a check-in reminder for your flight this afternoon.

Create fun, original images that are truly personal to you.

**Genmoji**right in the keyboard to match any conversation. Want to create a rainbow cactus? You got it. Just provide a description.

**Image Playground app**lets you create unique images in seconds based on a description, a concept, or even a person from your Photos library. Experiment with image styles like animation, illustration, and sketch.

**Clean Up**, you can remove distracting background objects from your photos with just a tap — so you can perfect a shot while staying true to the original image.

With all-new superpowers, Siri will be able to assist you like never before.

**help you in ways that are unique to you**. Need your passport number while booking a flight? Siri can help find what you’re looking for, without compromising your privacy.

**Richer language understanding**and an enhanced voice make communicating with Siri even more natural. For example, if you stumble over your words, Siri still knows what you’re getting at.

**step-by-step instructions**in a snap.

### Great powers come with great privacy.

Apple Intelligence is designed to **protect your privacy at every step**. It’s integrated into the core of iPhone through on-device processing. So it’s aware of your personal information without collecting your personal information.

And with **groundbreaking Private Cloud Compute**, Apple Intelligence can draw on larger Apple-designed server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.

### Camera

#### Take total Camera Control. Touch. Zoom. Click. Quick.

#### Take total Camera Control.

#### Touch. Zoom. Click. Quick.

Now you can take the perfect photo or video in record time. Camera Control gives you **an easier way to quickly access camera tools**. Simply slide your finger to adjust camera functions like exposure or depth of field, and toggle through each lens or use digital zoom to frame your shot — just how you like it.

### Camera System

#### New camera system. Go to great lengths to get the perfect shot.

#### New camera system.

#### Go to great lengths to get the perfect shot.

The **versatile new iPhone 16 camera system** captures beautiful photos — from up close or far away. The two-in-one 48MP Fusion camera lets you take stunning super-high-resolution images, or zoom in with the 2x optical-quality Telephoto. The Ultra Wide camera shoots extreme close-up macro photos or wider, more expansive pictures. Altogether, it’s like having **four lenses in your pocket**. And with spatial capture, you can even take photos and videos in 3D, which you can watch with Apple Vision Pro.

### Ultra Wide camera

#### Ultra Wide camera. Focus on the little things.

And the bigger picture.

#### Ultra Wide camera.

#### Focus on the little things.

And the bigger picture.

The new Ultra Wide camera with autofocus takes incredibly **sharp, detailed macro photos and videos**. You can also **frame more expansive scenes** without taking a step back. And because it has a larger aperture and bigger pixels, it can capture up to **2.6x more light** for higher image quality — even in low light.

### Spatial Capture

#### Spatial Capture. Bring a whole new dimension to your photos and videos.

#### Spatial Capture.

#### Bring a whole new dimension to your photos and videos.

With its realigned cameras, iPhone 16 lets you take **magical photos and videos in a whole new way** using spatial capture. So you can relive those moments in immersive 3D with Apple Vision Pro.

### Audio

#### Audio Mix. Make your voice heard.

#### Audio Mix.

#### Make your voice heard.

Powered by advanced intelligence and Spatial Audio capture, Audio Mix lets you **adjust the way voices sound in your videos** using three different voice options. Want to decrease background sound? Or just focus on the voices that are in frame? Simply select the mix and adjust intensity to get the sound you want after video capture.

Only captures the voices of the people on camera, even if people off-camera are talking during the recording.

Makes voices sound like you’re recording in a professional studio equipped with sound-dampening walls. Great for vloggers or podcasters because the recording will sound like the mic is close to the subject’s mouth, even if it’s a few feet away.

Captures all of the voices around you and consolidates them toward the front of the screen — just like sound is formatted for the movies.

### Photographic Style

#### Choose your

Photographic Style. Change it up.



Change it back.

#### Choose your

Photographic Style.

#### Change it up.



Change it back.

Our latest generation of Photographic Styles gives you greater creative flexibility than ever before, so you can **make every photo even more you**. And you can add, change, or remove a style anytime you want.

#### Lock in your look.

We’ve created new styles that let you **dial in your exact desired look with more advanced skin-tone rendering** and set it across your photos. And thanks to the powerful A18 chip, you can see the change in a live preview before you apply it.

#### Align with your aesthetic.

Our improved image pipeline also enables more creative styles, which allow you to **customize the different moods of a photo** through color.

#### Make the most of your megapixels.

Personalize every style even more with the new control pad, which makes it **easy to adjust tone and color simultaneously**. You can also use the slider to adjust the intensity of the specific colors, instead of applying a one-size-fits-all approach.

#### Lock in your look.

We’ve created new styles that let you **dial in your exact desired look with more advanced skin-tone rendering** and set it across your photos. And thanks to the powerful A18 chip, you can see the change in a live preview before you apply it.

#### Align with your aesthetic.

Our improved image pipeline also enables more creative styles, which allow you to **customize the different moods of a photo** through color.

#### Make the most of your megapixels.

Personalize every style even more with the new control pad, which makes it **easy to adjust tone and color simultaneously**. You can also use the slider to adjust the intensity of the specific colors, instead of applying a one-size-fits-all approach.

### A18 chip

#### A18 chip. Hi. IQ.

#### A18 chip.

#### Hi. IQ.

Meet A18, **custom-built for Apple Intelligence** — and so much more. It jumps two generations ahead of the A16 Bionic chip in iPhone 15. And it powers next-level camera features like Photographic Styles and Camera Control. All with exceptional power efficiency to extend battery life.

Up to **60% faster** 6‑core CPU

Up to **2x faster** 5‑core GPU

Up to **60% faster** 6‑core CPU

Up to **2x faster** 5‑core GPU

Up to **50% faster** 6‑core CPU

Up to **70% faster** 5‑core GPU

Up to **50% faster** 6‑core CPU

Up to **70% faster** 5‑core GPU

Up to **50% faster** 6‑core CPU

Up to **50% faster** 5‑core GPU

Up to **50% faster** 6‑core CPU

Up to **50% faster** 5‑core GPU

Up to **30% faster** 6‑core CPU

Up to **40% faster** 5‑core GPU

Up to **30% faster** 6‑core CPU

Up to **40% faster** 5‑core GPU

### Battery

#### Even longer battery life. You’ll need to recharge

before it will.

#### Even longer battery life.

#### You’ll need to recharge

before it will.

iPhone 16 has been designed to make room for a larger battery, which works together with A18 to deliver **a big boost in battery life**, even with so many new features. So you can game, binge, and rock on — and on.

Snap on a new MagSafe charger for **even faster wireless charging 4** — up to 25W with a 30W power adapter or higher, enabling up to 50% charge in around 30 minutes.

5

Up to **5 more hours** video playback on iPhone 16

Up to **10 more hours** video playback on iPhone 16 Plus

Up to **7 more hours** video playback on iPhone 16

Up to **12 more hours** video playback on iPhone 16 Plus

Up to **3 more hours** video playback on iPhone 16

Up to **8 more hours** video playback on iPhone 16 Plus

Up to **5 more hours** video playback on iPhone 16

Up to **10 more hours** video playback on iPhone 16 Plus

Up to **2 more hours** video playback on iPhone 16

Up to **7 more hours** video playback on iPhone 16 Plus

Up to **4 less hours** video playback on iPhone 16

Up to **1 more hour** video playback on iPhone 16 Plus

Up to **2 more hours** video playback on iPhone 16

Up to **7 more hours** video playback on iPhone 16 Plus

Up to **4 less hours** video playback on iPhone 16

Up to **1 more hour** video playback on iPhone 16 Plus

### Durable design

#### Durable design. Who says beauty

isn’t meant to last.

#### Durable design.

#### Who says beauty

isn’t meant to last.

iPhone 16 has a **sturdy, aerospace-grade aluminum enclosure** and strong — and beautiful — color-infused glass on the back. The latest-generation Ceramic Shield material is **two times tougher than any smartphone glass**. And a new internal design dissipates heat more effectively, so you’ll get better performance overall, especially when it comes to gaming.

Latest-generation Ceramic Shield. 2x tougher than any smartphone glass.

Engineered from beautiful aerospace-grade aluminum.

Splash, water, and dust resistant.7

**Strength meets style.** iPhone 16 comes in five vibrant colors, from black to ultramarine.

### Action button

#### Action button. Do more. Wait less.

#### Action button.

#### Do more. Wait less.

The Action button on iPhone 16 is a **fast track to your favorite feature**. Just press and hold to launch the action you want — the flashlight, a voice memo, Silent mode, and more. You can also set up Shortcuts to open an app, run a series of tasks, or change actions depending on the time of day or your location. Or use it to take actions in an app, like setting an alarm or even ordering your favorite coffee drink.

### iOS 18

#### iOS 18. Customize. Stylize.

Mesmerize.

#### iOS 18.

#### Customize. Stylize.

Mesmerize.

### Safety

#### No signal?

There’s a satellite for that.

#### No signal?

There’s a satellite for that.

When you don’t have cell service or Wi‑Fi, iPhone 16 can **connect to a satellite**, so you can stay in touch or get the assistance you need.

**Messages via satellite** lets you send and receive messages and Tapbacks when you’re off the grid, right from the Messages app. Your iPhone will help you connect to a satellite, so you can text over iMessage or SMS.8

**Roadside Assistance via satellite** can get you help for things like a flat tire or a dead car battery. iPhone will connect you with a roadside assistance provider, who can dispatch help to your exact location — even if you’re off the grid.9

See how Roadside Assistance works

Roadside Assistance via satellite is included for free for two years with iPhone 168

iPhone also has vital safety features that can help save lives. If you try calling 911 for urgent help but don’t have cell service or Wi‑Fi, you can use iPhone to **text emergency services over satellite**.10

See how Emergency SOS via satellite works

**Crash Detection** uses hardware sensors and advanced motion algorithms to detect a severe car crash, then call 911 and notify your emergency contacts when you can’t — even when you don’t have service.11

iPhone also has vital safety features that can help save lives. If you try calling 911 for urgent help but don’t have cell service or Wi‑Fi, you can use iPhone to **text emergency services over satellite**.10

**Crash Detection** uses hardware sensors and advanced motion algorithms to detect a severe car crash, then call 911 and notify your emergency contacts when you can’t — even when you don’t have service.11

When you’re within range and make a 911 emergency call, iPhone 16 gives you the option to start sharing a live feed with 911 responders for **quick and effective assistance**.8

### Designed to make a difference.

#### Environment

All Apple data centers — including those that power Apple Intelligence — run on **100% renewable electricity.**

**iPhone 16 uses more recycled metals than ever:**

over 95% recycled lithium in the battery.12

100% recycled gold in the plating of the USB-C connector and camera wires.

100% recycled copper foil in the MagSafe inductive charger.

#### Privacy

**Apple Intelligence protects your privacy at every step**. With on-device processing and Private Cloud Compute, no one but you can access your data — not even Apple.

**The new Passwords app** makes it even easier to access account passwords, passkeys, Wi-Fi passwords, two-factor authentication codes, and more. It stores them securely and syncs across your devices with end-to-end encryption.

You can also **control which contacts to share with an app,** rather than giving it access to all your contacts. And you can choose to share more contacts over time.

#### Accessibility

**Eye Tracking** makes it possible to navigate your iPhone and use your favorite apps just by moving your eyes, thanks to the power of machine learning and the front-facing camera.

**Music Haptics** matches the iPhone Taptic Engine with the rhythm of songs. So people who are deaf or hard of hearing can enjoy the Apple Music catalog in a whole new way.

**Vocal Shortcuts** helps people with severe atypical speech record sounds that trigger specific actions on iPhone — set a timer, take a screenshot, scroll up and down, and more.

## Switch to iPhone.

-
Getting Started

Switching from Android to iPhone is simple.

### Getting Started

#### Switching from Android


to iPhone is simple.##### Transfer your data in a few easy steps.

Simply download the Move to iOS app on your Android phone to securely transfer the stuff you care about most to your iPhone — contacts, messages, WhatsApp content, photos, videos, email accounts, favorite apps, call history, and more.

##### Continue your conversations with friends.

Messages lets you reply with a quick emoji, create Memoji, and pay a friend for pizza. RCS (Rich Communication Services) messaging brings richer media and delivery and read receipts for those who don’t use iMessage. And you can keep your conversations going on apps such as WhatsApp and WeChat.

##### Everything just works.

Apple engineers design our hardware and software together for a totally seamless experience. Want to connect your new AirPods to your iPhone? It’s a simple one‑tap setup. Want to share photos or contacts with friends nearby? AirDrop lists their names onscreen, so you can choose with a tap.

##### Help is just a call or chat away.

There are lots of ways to reach someone if you have questions. Call a Specialist, chat with someone online, go into an Apple Store, or use the Apple Support app. And the Tips app will help you get the most out of your iPhone over time.

-
Designed to Last

iPhone holds its value longer than other smartphones.

### Designed to Last

#### iPhone holds its value longer


than other smartphones.##### Last phone standing.

iPhone is built to withstand everyday wear and tear — and to resist spills and splashes.

7Our newest models feature the latest‑generation Ceramic Shield, which is two times tougher than any smartphone glass.##### New now. And later.

Regular iOS updates keep your iPhone feeling new for years to come. Just turn on automatic updates, and your iPhone stays current with the latest features and security.

##### Extremely advanced chips.

Apple‑designed chips deliver exceptional performance you’ll notice in everything you do. They unlock Apple Intelligence, power advanced photo features like latest‑generation Photographic Styles, and enable AAA gaming. We also design the operating system, so everything works together in the most efficient way possible for great battery life.


## Significant others.

-
With iPhone Mirroring, you can view your iPhone screen on your Mac and control it without picking up your phone. Continuity features also let you answer calls or messages right from your Mac. You can even copy images, video, or text from your iPhone and paste it all into a different app on your Mac. And with iCloud, you can access your files from either device.

-
Misplaced your iPhone? The latest Apple Watch models can show you its approximate distance and direction.

15To set up a group photo on your iPhone, join the group and use Apple Watch as a viewfinder to snap the shot. And when you take a call on your Apple Watch, just tap your iPhone to continue the conversation there. -
Set up AirPods on iPhone with just a tap. You’ll love Adaptive Audio, which automatically tailors the noise control to provide the best listening experience across different environments and interactions throughout the day.


## Why Apple is the best

place to buy iPhone.

-
### Save with Apple Trade In.Trade in your Android phone for credit.

Get credit toward iPhone 16 or iPhone 16 Pro when you trade in an eligible smartphone.*With Apple Trade In, you can get credit toward a new iPhone when you trade in your Android phone.

## Apple Trade In

### Trade in your eligible deviceAndroid phone for credit.

Just add a trade‑in when you choose a new product. Once your Android phone or eligible device has been received and verified, we’ll credit the value to your payment method. Or choose to check out with Apple Card Monthly Installments and we’ll apply the credit instantly. Terms apply.

-
### Pay over time, interest‑free.

When you choose to check out with Apple Card Monthly Installments.

16## Ways to Buy

### Apple Card Monthly


InstallmentsPay for your new iPhone over time, interest‑free with Apple Card.

16Simply choose to check out with Apple Card Monthly Installments as your payment option when you make your purchase. And enjoy 3% Daily Cash back, all up front. Terms apply. -
### Apple. Your one-stop shop for incredible carrier deals.

Get up to $700-$1000 in credit on a new iPhone with AT&T, Boost Mobile, T‑Mobile, or Verizon. Trade‑in may be required.

17 -
### Get flexible delivery and easy pickup.

Choose from two‑hour delivery from an Apple Store, free delivery, or easy pickup options.

## Delivery & Pickup

### Flexible delivery and pickup options.

Get your new Apple products quickly and easily with 2‑hour delivery from an Apple Store, free next‑day delivery, or convenient Apple pickup options.

-
### Shop live with a Specialist.

Let us guide you live over video and answer all of your questions.

## Guided Video Shopping

### Shop live with a Specialist.

We can help you choose the product you need while guiding you through the online Apple Store. You won’t appear on camera. Available 7 a.m.—7 p.m. PT.

-
### Meet your new iPhone with Personal Setup.

Jump into online sessions with a Specialist to set up your iPhone and discover new features.

## Personal Setup

### Jump into online, one‑on‑one sessions.

When you buy your new iPhone directly from Apple, you’ll get access to Personal Setup. In these guided online sessions, a Specialist can walk you through setup, or focus on features that help you make the most of your iPhone. Best of all, you can join whenever works for you, from wherever you are.

-
### Explore a shopping experience designed around you.

Use the Apple Store app to get a more personal way to shop.

## Apple Store App

### Shop in the Apple Store app, tailored specifically for you.

Get personalized product recommendations, compare models, access your Saved Items, and track your orders. Plus, opt in today to get updates on new products, promotions, flexible payment options, and store events.


Scan the QR code to get started.