## Top Stories


Custom Rules lets advertisers trigger actions, like blocking publishers after spending without conversions, enhancing campaigns with features like better site visibility and rule duplication.


GenAI Ad Maker helps kickstart your ad campaigns on Taboola with ease, and generate more efficient, high-quality assets to improve performance at scale.


Taboola’s Maximize Conversions bidding strategy helps advertisers drive more conversions and improve performance at scale.

## All Stories


Explore how SOMOS Taboola harnesses Hispanic/Latinx cultural heritage to build a community of belonging. Through cafecito traditions, creativity, and connection, SOMOS empowers Taboola’s global impact.


Discover how Amazon Prime Day’s data reveals consumer trends that advertisers and publishers can use to optimize their campaigns and content for the next shopping events, including the holiday season.


Allen Chang, Taboola’s R&D Team Lead, reflects on his journey from Data Scientist to leading projects in AI-driven content solutions, sharing his growth and impact on NLU systems and team development.


Explore how industry experts tackle media buying challenges and offer actionable tips to balance quality and scale while avoiding low-quality MFA websites and optimizing ad placements. Please create an author profile for Maria if she doesn’t already have one. We’ll get her details later.


From starting her career in hospitality to leading the US & LATAM SMB Publisher Partnerships team at Taboola, Katia Guzman offers insights into how her transferable skills prepped her for success as a sales leader at Taboola.


Maximize your holiday sales with Taboola’s checklist. Plan, optimize, and execute your holiday ad campaigns for success before the holiday rush begins.


At DMEXCO 2024, Taboola’s Adam Singolda and Nestlé’s Maike Abel discussed AI’s role in marketing, balancing brand performance with consumer engagement, and building authentic relationships in a tech-driven world.


Tech in Motion Awards Taboola’s Ning Ning Yu “Best Tech Manager, North America”


Discover how Taboola supports working mothers globally with parental leave, flexible work options, and employee resource groups (ERGs) to create a nurturing, family-friendly workplace for employees in Thailand and beyond.


Discover insights from top CEOs, including Linda Yaccarino and Adam Singolda, on leadership, AI, and culture, shared during Zeta Live’s panel discussion on business transformation.