* **“Dear Abby, *

*I need your advice.*

*I sell pizza ovens, and I have a website that allows people to buy them. I want to get visitors to my website, and turn those visitors into customers. *

*I’m embarrassed to say, I have no idea how to launch an advertising campaign! I know the price of my pizza oven, and I know how much money it costs me to make the pizza oven, but that’s about it. *

* **Can you please help me create a campaign? *

* **Sincerely,*

* **Anonymous Advertiser”*

There are more than 100 million businesses in the world, all striving for the same goal—**GROWTH**. While business owners, whether big or small, may deeply understand their products and know the value of each customer, being ‘great at advertising’ is a whole different challenge.

Let’s be honest: navigating the world of online advertising can sometimes feel like trying to solve a Rubik’s cube blindfolded. There are so many moving parts, and if you’re not an expert, it’s easy to get lost in the sea of clicks, conversions, and creative assets.

Enter **Abby**, Taboola’s latest Generative AI powered solution, designed to help any business owner be great at advertising. Abby helps advertisers navigate the open web like a GPS-guided highway.

Join Adam Singolda, Founder & CEO of Taboola, as he takes to the streets of New York City, meeting business owners and introducing them to Abby. In a fast-paced world where businesses are vying for attention, Abby empowers anyone to become the ‘Don Draper’ of advertising.

## AI with Personality—and Productivity

Studies show that AI is synonymous with ad results. Deloitte found that 91% of surveyed organizations expect generative AI to improve their productivity. Meanwhile, McKinsey & Company reports GenAI could contribute upwards of $4.4 trillion in annual global productivity, and marketing and sales are among the groups expected to reap about 75 percent of that value.

Because it allows advertisers to handle multiple aspects of ad creation, development, and optimization all on their own, Abby is highly skilled at increasing productivity. That means it gives advertisers the authority to use AI autonomously while tapping into tried-and-true data to support their campaigns.

__How Does Abby Work?__ Abby is “AI Magic”, Not Just Smart—Smarter

Abby’s secret sauce lies in its ability to seamlessly manage everything—from ad creation to bidding strategies to precise optimization. Advertisers who once grappled with the complexities of campaigns now have a trusted guide, capable of crafting, adjusting, and fine-tuning strategies with just a few simple prompts.

**User-Friendly Technology**. With Abby, there’s no prior advertising experience or expertise required. Abby serves as a campaign copilot, guiding you to launch and beyond by assisting self-service advertisers with Taboola campaigns and leveraging expertise from professionals like The Creative Shop—all of which is crucial for helping businesses on their entrepreneurial journey.

**Conversational Campaign Building and Simplified Management**. Abby offers a conversational approach to campaign management, so you can ask it about everything from budgeting and targeting to creative, optimization, and more. That makes Abby useful and accessible to all advertisers, simplifying workflow and democratizing campaign creation.

**Campaign Setup Knowledge**. When you’re first starting out on Taboola, there are a few things you need to know in order to launch your campaign. Abby helps advertisers with all aspects of campaign setup and management, making each launch and ad flight a breeze. These range from targeting the right audience and testing strategies to optimizing your creative. Additionally, Abby guides you through budgeting for your ad campaign, ensuring that you allocate your spend effectively to maximize results while staying within your financial goals.

**Daily Assistant for Advertisers**. As you’re managing your campaign, Abby becomes an indispensable assistant by analyzing and reporting on ad effectiveness and applying strategic changes on a daily basis.

**Automated Media Plans**. When it comes to key performance indicators (KPIs), Abby’s got you covered. It prompts users with simple questions to automatically populate media plans, handling objectives like driving purchases, brand awareness, and lead generation in addition to budget allocations and bidding strategies for optimal results.

**Efficiency Gains**. Campaigns launched with Abby are estimated to go live significantly faster than those set up manually—and Abby campaigns enjoy increased success rates since they adhere to Taboola’s best practices.

**Generative AI Creative Features**. With the use of GenAI Ad Maker (more on that below!), Abby can access advanced creative tools, allowing advertisers to create and modify images, edit backgrounds, and craft captions and calls to action (CTAs) all without needing image editing software or expertise.

**Problem-Solving Capabilities**. Despite all of its assistance and guidance, users—not the AI agent—remain in complete control of every campaign. Abby is like a mini ad agency, bringing intrinsic knowledge of Taboola’s algorithm that enables you to create, manage, and optimize ad campaigns.

**Based on more than a Decade of Experience.** Abby wasn’t born yesterday. The technology is built on more than a decade of successful Taboola advertiser campaign data, so you can have complete confidence in Abby’s recommendations.

**Your Taboola BFF**. In short, Abby is your sidekick and confidant, providing inside information and best practices to help you succeed and answering your every question. You can even count on Abby to help you review ad quality and expedite policy approval, and it’s mobile-friendly for easy access anytime.

The beauty of Abby is that it’s not a single-use solution that only does one job well. Instead, it tackles major challenges facing advertisers today, all while taking tasks off your to-do list.

## Leveraging Advanced AI to Unlock Value

Abby leverages Taboola’s most advanced AI technologies, including **GenAI Ad Maker** and **Maximize Conversions**, to give advertisers access to best-in-class solutions for ad creation, optimization, and performance.

**GenAI Ad Maker**: This cutting-edge creative assistant uses generative AI to automatically craft multiple creative assets tailored to a brand’s unique goals. By producing high-quality ads quickly and efficiently, Abby ensures advertisers get the right messages in front of the right audience, at the right time.**Maximize Conversions**: Powered by AI, this bidding technology optimizes campaign performance by matching advertisers to customers most likely to convert, all while meeting business objectives. For brands, this means increased conversions and improved cost-efficiency—key factors in driving sustained growth.

## Why Wait? Start Your Campaign with Abby Today

Abby is not just a tool; it’s a game-changer in the world of advertising. Imagine a future where your ad campaigns run smoothly, perform better, and generate more revenue while you sit back and watch the results unfold—that’s the potential Abby unlocks for businesses of all sizes.

Currently, Abby is already tackling the hardest part of online advertising—getting campaigns off the ground—but soon, it will be even more powerful, managing bids and optimizing campaigns like an AI-powered marketing genius in your pocket. Whether you’re new to advertising or a seasoned marketer, Abby makes advertising easy, fun, and highly effective. With Abby and Taboola’s AI tools, the open web is ripe with opportunities. Start your first campaign today and revolutionize your advertising journey with Abby.