Our Mission

### The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.

Our 700+ members are leaders in digital advertising & media, and include:

Committees & Councils

IAB helps drive the industry forward through the efforts of committees and councils in various industry segments.

Centers of Excellence

Our Centers of Excellence, fully staffed and independently funded units within IAB, work with industry experts and members to develop standards, guidelines, best practices and other solutions to improve business outcomes for the industry.

Tech Lab

IAB Technology Laboratory (IAB Tech Lab) is a nonprofit research and development consortium charged with producing technical standards, specifications and protocols to support member companies.

Diversity & Inclusion

IAB is dedicated to increasing diversity, equity, and inclusion throughout the digital industry through workforce development initiatives.

# Questions about IAB?

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