The recording of our Annual Board of Directors meeting is now available. Our team covered a variety of topics including industry insights, market analytics, the current competitive climate, current tourism landscape and select FY25 activities and campaigns.


Brand USA, the nation's destination marketing organization, is committed to promoting the United States as a premier travel destination and providing international travelers with information about U.S. travel policies. The organization exists to enrich lives by welcoming the world to the USA and is dedicated to fostering community prosperity by uniting partners, showcasing innovative leadership, and inspiring travel to benefit the U.S. travel industry and the diverse communities across the United States.


GoUSA TV

GoUSA TV is a global, multi-channel travel entertainment network featuring programming about the United States. Our mix of programming exposes authentic USA experiences in all locations, showcasing the people, places, culture and activities that make travel in the United States truly distinct.

Partner Engagement

Interested in partnering with us as we strive to enrich lives by welcoming the world to the USA and foster community prosperity? Brand USA provides opportunities for exposure in global markets through new and evolving co-op marketing platforms, as well as a comprehensive range of resources and information.

Latest Podcast Episode:

John David, CEO of the Sports Events and Tourism Association, discusses the upcoming "mega decade" of sports in the U.S., how communities large and small are tapping in, and the resources Sports ETA offers to help destinations score big in the competitive world of sports tourism.