With every new Subaru purchased or leased during the 2024 Subaru Share the Love® Event, Subaru and our retailers will donate a minimum of $300 to charity. See special offers below.

If you have a vehicle that was damaged or lost due to Hurricanes Helene & Milton and the subsequent flooding in Florida, Georgia, South Carolina, Tennessee, Virginia, and North Carolina, Subaru of America is offering $500 toward the purchase or lease of any new 2024 or 2025 model year Subaru vehicle.


Special Program

If you have a vehicle that was damaged or lost due to Hurricane Helene, Milton and the subsequent flooding in counties in Florida, Georgia, North Carolina, South Carolina, Tennessee or Virginia, Subaru of America is offering $500 toward the purchase or lease of any new 2024 or 2025 model year Subaru vehicle. The program is open to those who prove that their loss occurred in a Florida, Georgia, North Carolina, South Carolina, Tennessee or Virginia county* that was affected by Hurricane Helene, Milton and floods that began on Sept. 23, 2024. If you are interested in this program, call or stop by your local Subaru retailer to see if you qualify.

*Qualifying areas are defined as FEMA-designated Individual Assistance major disaster and emergency areas in the following Florida, Georgia, North Carolina, South Carolina, Tennessee or Virginia county as of September 23rd, 2024 (“Qualifying Areas”):

Updates to FEMA-designated Individual Assistance areas can be found at:

FL - FEMA Designated Areas: Disaster 4828

GA - FEMA Designated Areas: Disaster 4830

NC - FEMA Designated Areas: Disaster 4827

SC - FEMA Designated Areas: Disaster 4829

TN - FEMA Designated Areas: Disaster 4832

VA - FEMA Designated Areas: Disaster 4831



Subaru is proud to offer a special discount to active-duty and reserve members, as well as veterans and retirees within 24 months of your date of separation.** **


Special Program

Subaru supports you on and off the road with the Subaru Military Discount Program. Subaru is proud to offer a special $500 military discount to active-duty and reserve members of the U.S. Air Force, Army, Navy, Marines, National Guard, Space Force, and Coast Guard, as well as veterans and retirees within 24 months of your date of separation.

To receive a military discount, your eligibility must be verified by our trusted partner ID.me. Please register with ID.me before contacting your local participating Subaru retailer. Final verification will take place at your local retailer.

Once you negotiate your best price with a Subaru retailer, you’ll receive the additional $500 military discount. In addition, your price will be further reduced by any applicable zone or regional cash incentives in effect at the time of purchase.

For complete program details and eligibility information, please contact your local participating Subaru retailer or VIP Program Headquarters at vipprogram@subaru.com for further assistance.

Because words aren’t the only way Subaru thanks you for your service.

Solterra owners enjoy 10 free days of Subaru Just Drive car rentals for extra adventuring flexibility when planning long cross-country drives or off-grid expeditions.

Special Program

Solterra owners enjoy 10 free days of Subaru Just Drive car rentals for extra adventuring flexibility when planning long cross-country drives or off-grid expeditions. With Just Drive, you can choose from a selection of vehicles in the Subaru fleet and rent directly from a participating Subaru retailer. With Just Drive, you’re not just getting a rental car; you’re getting the extra peace of mind that comes with all the safety, capability, and quality Subaru vehicles are known for.

Recent and soon-to-be graduates can apply to finance or lease a new Subaru vehicle under the College Graduate Program for leases and loans approved through Subaru Motors Finance.



Special Program

Recent and soon-to-be graduates can apply to finance or lease a new Subaru vehicle under a College Graduate Program for leases and loans approved through Subaru Motors Finance. In addition, all qualified applicants are automatically eligible for any special lease or retail offers currently available. Visit your local Subaru Retailer for complete program details and eligibility.

Subaru Mobility Assist helps reimburse Subaru drivers with disabilities for the vehicle modifications they need in order to keep them safe and active.** **


Special Program

No matter the challenge, Subaru designs vehicles that give drivers a strong sense of control, maneuverability and security. That’s why we created Subaru Mobility Assist, a program that helps Subaru drivers with disabilities get the vehicle modifications they need in order to keep them safe and active. Through Subaru Mobility Assist, drivers get up to $1,000 reimbursement for necessary vehicle modifications on eligible Subaru vehicles. Contact Customer Support for more information.

Special Finance Rates starting as low as 3.99% APR Financing on Subaru Certified Pre-Owned Vehicles.

Special Program

Special finance rates available on select Subaru Certified Pre-Owned used vehicles 2025-2019 model years. Manufacturer offer. No down payment required. Cannot be combined with any other coupon, direct/email offer or promotional offer unless allowed by that offer. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval & vehicle availability. Vehicle may not be in stock. Estimated delivery to be determined upon ordering. See participating retailers for details. Must take delivery from retailer stock by December 2, 2024.

Special Finance Rates starting as low as 2.49% APR Financing on Subaru Solterra Certified Pre-Owned Vehicles.

Special Program

Special finance rates available on select Solterra carline Certified Pre-Owned used vehicles 2023 model year. Manufacturer offer. No down payment required. Cannot be combined with any other coupon, direct/email offer or promotional offer unless allowed by that offer. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval & vehicle availability. See participating retailers for details. Must take delivery from retailer stock by December 2, 2024.

Is your current Subaru leased through Subaru Motors Finance? If so, you may also qualify for the Subaru of America Lease Loyalty Program.** **


Special Program

Is your current Subaru leased through Subaru Motors Finance? If so, you may also qualify for the Subaru of America Lease Loyalty Program. Under the Lease Loyalty Program, Subaru will make the first monthly payment on your behalf – not to exceed $550 – on your next Subaru lease through Subaru Motors Finance and pay any disposition fee owed on your current leased Subaru. Offer subject to program rules and customer eligibility requirements. Ask your Subaru retailer for Lease Loyalty Program details.

Looking for the all-wheel drive vehicle of your dreams? It’s easier than ever with our many Subaru car lease offers, SUV lease specials, and special low rates on car financing.

Subaru offers a variety of car lease deals and finance offers to fit your lifestyle and budget. Whether you're in the market for the rugged Outback, Crosstrek crossover, or the three-row Ascent, our SUV lease deals offer exceptional value and affordable monthly lease payments on our popular models.

Our Subaru retailers will work to help qualified buyers sign a monthly lease with approved credit or secure low car finance interest rates. Our promotions offer a great opportunity to drive away in a new Subaru at an excellent price.

We’re also committed to our communities through special programs like our Subaru Military Discount program, which honors those who serve our country with car and SUV discounts. We also help young people with our College Graduate Program, which allows new and soon-to-be graduates to apply for car loans and leases through Subaru Motors Finance.

Don't miss out — contact your local retailer for complete details on Subaru financing offers or Subaru lease offers today.