Third-party tracking allows you to measure and verify your LinkedIn ad performance through third-party tracking partners. Add tracking tags to each of your ads to start tracking your ad performance.

We currently support the following third-party partners:

## Google Marketing Platform (formerly Google DoubleClick)

By adding Google Marketing Platform tracking tags, you can attribute the clicks and impressions for each of your LinkedIn Ads. We support the following ad formats:

- Text ads
- Dynamic ads
- Sponsored Content ads

### Important to know

## DoubleVerify and Integral Ad Science (IAS)

Use DoubleVerify or IAS to attribute viewability and audibility metrics to your LinkedIn video ads.

**Related tasks**