10+ years in insurance and personal finance content

30+ years in media, PR, and content creation


Evelyn leads Insurify’s content team. She’s passionate about creating empowering content to help people transform their financial lives and make sound insurance-buying decisions.

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Licensed auto and home insurance agent

3+ years experience in insurance and personal finance editing


Katie uses her knowledge and expertise as a licensed property and casualty agent in Massachusetts to help readers understand the complexities of insurance shopping.

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Corporate communications director for Insurance Information Institute

20+ years in insurance and communications


As Director, Corporate Communications for Triple-I, Mark serves as the non-profit’s national spokesperson, sharing information and education on a wide array of insurance issues.

7+ years experience in data analysis

Ph.D. in Computational Biology


Konstantin has led data teams across multiple industries, including insurance, travel, and biology. He’s led Insurify’s engineering team for more than three years.

Updated November 21, 2024

**Why you can trust Insurify:**Comparing accurate insurance quotes should never put you at risk of spam. We earn an agent commission only if you buy a policy based on our quotes. Our editorial team follows a rigorous set of editorial standards and operates independently from our insurance partners. Learn more.

At Insurify, our goal is to help customers compare insurance products and find the best policy for them. We strive to provide open, honest, and unbiased information about the insurance products and services we review. Our hard-working team of data analysts, insurance experts, insurance agents, editors and writers, has put in thousands of hours of research to create the content found on our site.

We do receive compensation when a sale or referral occurs from many of the insurance providers and marketing partners on our site. That may impact which products we display and where they appear on our site. But it does not influence our meticulously researched editorial content, what we write about, or any reviews or recommendations we may make. We do not guarantee favorable reviews or any coverage at all in exchange for compensation.

#### Table of contents

Comparing auto insurance quotes on a car insurance shopping site can help you find the coverage you need at an affordable price.

But not all comparison sites are equally trustworthy. Some collect your information to sell to insurance agencies and insurance companies and don’t show you any actual quotes.

The editors and data scientists at Insurify checked out 10 of the most well-known car insurance comparison sites. We’ve identified the best (and worst) experiences for comparing car insurance rates online. Here’s what we learned.

Insurify, Compare.com, and Policygenius are the three best car insurance comparison sites.

The Zebra, our pick for second-best site in the past, has fallen to fourth place due to a lack of instant quotes.

Jerry has the best mobile app for comparing car insurance.


#### Our sample driver

We created a driver profile intended to appear the most insurable to quoting engines, and then went through the quoting process for each site. Our sample profile was for a 50-year-old female driver residing in a suburban area, driving a paid-off 2019 Hyundai Elantra. Our driver has a clean motor vehicle record and average credit, rents her home, is single, and has a current in-force policy. She got her license at 17, commutes 10 miles per day to work, and is a high school graduate.

#### Our sample policy

We sought full coverage quotes for:

$50,000 per person and $100,000 per accident bodily injury liability

$50,000 property damage liability

$1,000 collision/comprehensive deductible


#### Our rating criteria

Insurify’s researchers considered each site’s available online ratings, the number of real quotes the site served for our sample driver, prices of provided quotes, and ease of use. We also looked at customer reviews and whether using the site might result in spam emails, phone calls, or text messages. To assess spam risks, we created a test email account and tracked the number of emails it received.


## 10 best insurance-comparison sites

With dozens of insurance-comparison sites available, picking the best shopping experience can be challenging. To help you choose, here’s a comprehensive list of car insurance comparison sites.

Comparison Site▲▼ | Rank▲▼ | Reviews Average▲▼ | Average Instant Quotes▲▼ | Sells Customer Information?▲▼ |
---|---|---|---|---|

Insurify | 1 | 4.8 | 6 | No |

Compare.com | 2 | 4.3 | 1 | No |

Policygenius | 3 | 4.7 | 0 | No |

The Zebra | 4 | 4.5 | 0 | No |

Gabi | 5 | 3.5 | 0 | No, but shares data with its parent company |

Trusted Choice | 6 | 4.7 | 0 | Yes, unless you opt out |

Coverage.com | 7 | 2.8 | 0 | Yes, unless you opt out |

QuoteWizard | 8 | 4.6 | 0 | Yes |

ValuePenguin | 9 | 2.1 | 0 | Yes |

NerdWallet | 10 | 3.7 | 0 | Yes |


## How auto insurance comparison sites work

Auto insurance comparison sites help you shop for car insurance and compare multiple quotes by sharing some basic information about yourself and your vehicle. These sites fall into two categories: quote-comparison sites and lead-generation sites. Both aim to connect insurance shoppers with quotes from car insurance companies. They differ in how they do this.

Many people still prefer to work with a local agent to buy a car insurance policy. But a growing number are embracing online shopping for car insurance.

### Real-time quote-comparison sites

Quote-comparison sites partner with car insurance companies to provide real-time or estimated quotes.

Below, you can see the different steps involved in receiving online car insurance quotes from quote-comparison sites.

### Lead-generation sites

Lead-generation sites collect your information and promise multiple quotes. But these sites typically sell user information to their advertising partners, like insurance companies, agencies, or even other lead-generation sites.

This means you won’t receive actual quotes from a lead-generation site. Instead, the site will display a list of insurance company logos. You’ll need to click on one or more logos and enter your information multiple times to request quotes.

You could end up getting a barrage of cold calls or emails from insurance call centers and agents.

## Cheapest recent rates

#### Drivers have found policies from Just Insure, Certainly, Safety Insurance, and more, for rates as low as $34/mo. through Insurify

*Quotes generated for Insurify users within the last 10 days. Last updated on November 21, 2024. Actual quotes may vary based on the policy buyer’s unique driver profile.

*Quotes generated for Insurify users within the last 10 days. Last updated on November 21, 2024. Actual quotes may vary based on the policy buyer’s unique driver profile.

## Best and worst comparison sites ranked

The insurance industry went through a lot of turmoil in 2023. Many insurers reduced the amount of business and advertising they did with comparison websites. This has made it difficult overall for sites to deliver as many real-time quotes as they could in previous years. We saw this difference reflected in our testing to update this page with the most current information, and we’ll point it out when it’s relevant on this page.

## 1. Insurify

Number of Instant Quotes ▲▼ | Sells Customer Information ▲▼ | Shopper Approved ▲▼ | Trustpilot ▲▼ |
---|---|---|---|

6 | No | 4.8 | 4.8 |


**Our verdict: Insurify is the best website to compare car insurance**

Insurify is a reputable virtual insurance agent that makes it easy to instantly compare car insurance rates from multiple companies. Insurify provides accurate, real-time quotes. Other comparison sites can provide accurate quotes too, but Insurify delivered the most while having the fewest ads. It gave us the option to complete our purchase online.

The process was fast and simple for our sample driver, with the easiest information prompts to follow of any website we tested.

#### About Insurify

Insurify is a virtual insurance agent licensed in all 50 states and Washington, D.C. The company partners with many well-known insurance companies, including Liberty Mutual, Travelers, Allstate, and Progressive. The company has provided more than 90 million quotes. Users can save up to $852 on annual car insurance premiums when they compare rates through the website, Insurify says.

Users consistently give Insurify positive reviews for ease of use, customer service, and savings. Insurify partners with more than 100 auto insurance companies, including top-rated national, regional, and ultra-regional insurers, so the company can provide the most real-time quotes. Insurify offers auto, home, renters, life, and bundled insurance.

High number of insurance company partners

Produces more accurate, real-time quotes than competitors

Users can personalize policy details for the best possible policy fit


Must provide phone number to see quotes

Insurance company ads on results pages may make users enter their information again

Users with traffic incidents on their records may see fewer quotes


### How Insurify works

Insurify prompts users to provide information like their age, gender, and ZIP code; car year, make and model; and their driving record. You also need to share your current insurance status and pick whether you want to buy **liability-only** or **full-coverage** (comprehensive and collision) insurance.

Once you’ve completed the process, Insurify shows you quotes from top insurance companies. The site even recommends which offer might be best for you.

The entire process can take five minutes or less, and Insurify charges no fees of any kind.

In most cases, users have the option to complete their purchase online or talk to an agent. Some users may have to speak with an agent to complete their policy purchase.

### How Insurify performs

Insurify typically returns multiple quotes. Our sample driver’s information got nine offers, including six real-time quotes. It’s worth noting that in previous years’ testing, Insurify served even more quotes.

Clicking “View deal” showed us some high-level details of the policy, including coverages, limits, policy length, down payment, and payment schedule. We had the option to finalize our purchase online or by speaking with an agent on the phone.

Clicking “Get quote” took us to the insurer’s website to complete the quoting and purchase process. Insurify prefilled some of our test driver’s basic information on the insurer’s website.

## 2. Compare.com

Number of Instant Quotes ▲▼ | Sells Customer Information ▲▼ | Shopper Approved ▲▼ | Trustpilot ▲▼ |
---|---|---|---|

1 | No | 4.7 | 3.9 |


**Our verdict: Among the best**

User reviews indicate Compare.com is an easy-to-use comparison website that provides real-time quotes from insurers. Compare showed us one instant quote, which is more than most of the other sites tested. In previous tests, Compare showed five quotes.

Compare ranks second for its ease of use, its strong customer data protections, and the ability to finalize a purchase online. Like Insurify and The Zebra, Compare.com is free to use and partners with top insurers.

#### About Compare

Compare only offers auto insurance, but users will generally see multiple offers at the end of Compare’s quoting process. Compare.com works with more than 75 top insurance companies, according to its website. It partners with major national insurers, including Liberty Mutual, **USAA**, and Travelers.

The site claims it saves its users $720 per year on average, and many of its reviews echo that assertion. Compare.com customers generally have positive things to say about their experiences.

Works with more than 75 top insurers

Quick and easy online form

More than 1,000 positive customer reviews with the Better Business Bureau


Limited options for policy customization

Fewer returned quotes than competitors

Some users may not get any quotes


### How Compare.com works

Like Insurify, Compare.com makes money through commissions its insurance company partners pay when a user buys a policy through Compare.com. The site says it doesn’t sell user information.

To get a quote from Compare.com, you’ll first provide the standard personal, driving record, and vehicle information. Compare.com adds a few additional personal questions.

### How Compare.com performs

Compare has refined its results page to be much more understandable. You can adjust coverage levels on the results page and see updated offers right away.

Compare only showed us one instant quote, but it was a competitive price. The other two offers were an insurance company and another comparison platform. In both cases, we needed to re-enter information we’d already provided to Compare.

Quotes show the monthly premium, the total cost over the life of the policy (usually six to 12 months), and how much is due when you buy the policy. If you choose one of the policies **Compare.com** shows you, the website will transfer your data to the insurance company’s website. You’ll complete your purchase there.

## 3. Policygenius

Number of Instant Quotes ▲ |
---|