Get text of element within same parent
<p>I have the following HTML. What I try to achieve is to get the back text of the <code>h4</code> in the change function what is called by <code>#my_id</code> selectbox.</p>

<pre><code>&lt;div class="product_box"&gt;
    &lt;h4&gt;title&lt;/h4&gt;
    &lt;select id="my_id"&gt;
        &lt;option value="1"&gt;&lt;/option&gt;
        &lt;option value="2"&gt;&lt;/option&gt;
        &lt;option value="4"&gt;&lt;/option&gt;
    &lt;/select&gt;
&lt;/div&gt;
</code></pre>

<pre class="lang-javascript prettyprint-override"><code>$("#ajax_call").change(function(){
    var count = $('#ajax_call :selected').val();
    var prod_modul =$('#ajax_call').parents();
}); 
</code></pre>
