Change a specific text inside a div with jQuery
<p>In the code below, I would like to use jQuery to only change the words "Going for" to "Highest bid:". The only way I know how is to use <code>replaceWith</code> to produce something like this: <code>$('#wp-bidcontainerleft').replaceWith('new word');</code> but that wouldn't work since I'm not replacing everything within the div.</p>

<pre><code>&lt;div id="wp-bidcontainerleft"&gt;
  Going for
  &lt;br&gt;
  $101.00
&lt;/div&gt;
</code></pre>

<p>What would be the simplest method of achieving this?</p>
