How to prevent mail from our website going into spam mail of users?
<p>I work for an educational services company based in India. We've around one million students enrolled as users. We're frequently facing the problem of our bulk mailers regarding upcoming exams, new product launches and promotions going into spam mail folders of the students. Is the problem in the headlines? Or where else? what can we do to reduce this number?
  This is killing us, we cannot have an impossibly large precentage of mails not being opened..Please help.</p>

<p>Regards,</p>

<p>MBS.</p>
