How to get a data element within one's DIV
<p>I am trying to get the data value within an anchor element in a Div.</p>

<p>The code is as follows:-</p>

<pre><code>&lt;div id="value" class="wrapper-dropdown-5" tabindex="1"&gt;
    &lt;img src="./images/content/value-menu-item-selected.png"&gt;
    &lt;ul class="dropdown"&gt;
        &lt;li class="orange"&gt;
            &lt;a href="#" data-jumpslide="2"&gt;
                  ...
</code></pre>

<p>I am trying to get the value of <strong>data-jumpslide</strong> within the <strong>div id="value"</strong></p>

<p>Here is what I tried but clearly, it isn't working.</p>

<pre><code>$("#value").data('jumpslide')
</code></pre>

<p>EDIT 2:</p>

<p>Tried this too. </p>

<pre><code>$("#"+$(this).attr("id")+ " &gt; a.data('jumpslide')"). 
</code></pre>

<p>Didn't work either :(
Thanks.</p>
