Don't want ASP.net escape my string from database
<p>I have a field with product name</p>

<pre><code>abc&amp;reg; product1
</code></pre>

<p>If I get the data from the database and databind it to the dropdownlist. It becomes</p>

<pre><code>&lt;option value="2"&gt;abc &amp;amp;reg;  product1&lt;/option&gt;
</code></pre>

<p>I don't want ASP.net to escape the <code>&amp;reg;</code> to <code>%amp;reg</code>.
What should I do?</p>
