JQuery changing data attribute of <object>
<p>Works perfectly in FF (as you'd expect) but for some reason when I do this:</p>

<pre><code>$('#objectname').attr('data', 'newcontent.php')
</code></pre>

<p>...absolutely nothing happens in IE.</p>

<p>When I do an </p>

<pre><code>alert($('#objectname').attr('data', 'newcontent.php'))
</code></pre>

<p>it shows the new data source but doesn't change it...</p>

<p>Any ideas please?</p>
