Not updating button's data attribute
<p>There are answers on here that show how to update a data attribute but in my case, it is not working. It's probably something simple. Here's my button:</p>

<pre><code>&lt;button type="submit" rel="popover" class="btn primary" id="save" 
        data-content="some content I want to change" data-placement="below" 
        data-original-title="some more content I want to change"&gt;Save
&lt;/button&gt; 
</code></pre>

<p>Here's my code to update the content data attribute:</p>

<p><code>$('#save').data('content', 'something else');</code></p>

<p>But nothing happens. I'm using a click event that is being fired successfully.</p>
