Can't access HyperLinkField text in a GridView
<p>I have a HyperLinkField defined as follows:</p>

<pre><code>&lt;asp:GridView ID="gvNotifications" runat="Server" AutoGenerateColumns="false" EnableViewState="true" CssClass="tableWhole" AlternatingRowStyle-CssClass="tableAlt"&gt;
&lt;Columns&gt;
    &lt;asp:HyperLinkField HeaderText="Item#" DataTextField="sku" 
                        DataNavigateUrlFormatString="/store/item/{0}/"
                        DataNavigateUrlFields="sku" ItemStyle-CssClass="itemNo" /&gt;
</code></pre>

<p>In my code-behind, I'm attempting to access the Text property like this:</p>

<pre><code>    For Each gvRow In gvNotifications.Rows
        processItem(gvRow.Cells(0).Text.ToString)
    Next
</code></pre>

<p>This code worked when it was defined as a BoundField, like this:</p>

<pre><code>&lt;asp:BoundField HeaderText="Item #" DataField="sku" ItemStyle-CssClass="itemNo" /&gt;
</code></pre>

<p>How can I access the Text property on a HyperLinkField in a GridView.Row.Cells?</p>
