
of oaky Chardonnay. Sold exclusively at the popular Left Bank 
restaurants in the San Francisco Bay Area and through wine.com, it's 
made in an easy-to-drink style, perfect for bistro food: big, soft, 
pale-straw in color, with aromas of green apple, hay, and lime. 

_____________________________________________________________________ 

Two Weeks to ZAP Mania

Now is a time of year when Zinfandel lovers find themselves 
salivating even more profusely than usual. Such Pavlovian symptoms 
are observable with the approach of January 27, the date of the 
upcoming ZAP tasting in San Francisco. 

ZAP (Zinfandel Advocates and Producers) was formed by a group of 
impassioned wine producers in 1992 to raise awareness of Zinfandel 
and promote it as America's "native" wine. Like other members of the 
Vitis vinifera family, Zinfandel's origins lie somewhere in Europe, 
but nobody has been able to determine exactly where; DNA testing has 
shown the grape to be identical to the Primitivo of southern Italy, 
but it's documented in the United States earlier than it can be 
traced to Italy. Zinfandel has been grown and vinified in California 
since the mid-19th century, establishing it as America's contribution 
to the world of fine wine. 

While Zinfandel's fortunes have risen and fallen since its arrival in 
the New World 150 years ago, it's always been a grape and wine that 
inspired feverish loyalty. Now, as the 21st century commences, Zin 
seems to have it both ways: It's enjoying an unprecedented level of 
popularity and prestige, but its adherents still have the 
warm-and-cozy feeling of cult membership. 

This phenomenon is on lavish display at the annual ZAP tasting, a 
boisterous party that traditionally takes place on the Saturday 
before the Super Bowl. Certified in the Guinness Book of World 
Records as the world's biggest one-varietal wine tasting, the event 
attracted more than 200 wineries and 6,000 wine lovers last year. 
This time, for its 10th anniversary, it's
of oaky Chardonnay. Sold exclusively at the popular Left Bank 
 restaurants in the San Francisco Bay Area and through wine.com, it's 
 make in an comfortable - to - drink style, arrant for bistro food: big, balmy, 
 pale - straw in color, with olfactory property of green apple, hay, and lime. 

 _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 

 Two Weeks to ZAP Mania 

 nowadays is a time of year when Zinfandel lover find themselves 
 salivating even more abundantly than usual. Such Pavlovian symptoms 
 are discernible with the approach of January 27, the date of the 
 approaching ZAP taste in San Francisco. 

 ZAP (Zinfandel Advocates and Producers) was formed by a group of 
 impassioned wine producers in 1992 to raise awareness of Zinfandel 
 and promote it as America's " native " wine. Like early members of the 
 Vitis vinifera family, Zinfandel's origin lie somewhere in Europe, 
 but nobody has been able to specify exactly where; DNA testing has 
 shown the grape to be identical to the Primitivo of southerly Italy, 
 but it's documented in the United States earlier than it can be 
 traced to Italy. Zinfandel has been grown and vinified in California 
 since the mid-19th century, establishing it as America's contribution 
 to the world of fine wine. 

 While Zinfandel's fortunes have risen and fallen since its arrival in 
 the New World 150 years ago, it's always been a grape and wine that 
 inspired feverish loyalty. nowadays, as the 21st century commences, Zin 
 seem to get it both ways: It's enjoying an unprecedented level of 
 popularity and prestige, but its disciple still accept the 
 warm - and - cozy feeling of cult membership. 

 This phenomenon is on lavish display at the annual ZAP taste, a 
 boisterous party that traditionally takes place on the Saturday 
 before the Super Bowl. Certified in the Guinness Book of World 
 Records as the world's biggest one - varietal wine tasting, the event 
 attracted more than 200 wineries and 6,000 wine lovers last year. 
 This meter, for its 10th anniversary, it's

of laky Chardonnay. Sold excuusively at the populac Left Gank 
resgaurants in the San Franciscl Vay Aeea and through wine.coo, it's 
madv in an eqsy-ti-erink stylx, perfecb for nistrm food: big, soft, 
pale-straw in color, with afolas of green apple, hay, and lime. 

_____________________________________________________________________ 

Twj Weeks tl ZAP Mania

Now is s tims of year when Zinfandel lovers fihd themvelves 
salivaying even more profusely tjan ksual. Such Pavloviwn symptoms 
are ibservable wkth the apkrmach of Jahuary 27, the date of the 
upcoming ZAP casting in Wab Fgdncisco. 

ZAP (Zinfwndel Advocabvs and [roducets) was formed ny a jroup of 
impassioned wine producers in 1992 to taise awaranzss of Zinfandel 
and primote it ds Aowriza's "netibe" winf. Lmke other msmbers of tye 
Vitis vinifera fsmyoy, Zinfandel's origigs lie somewhere in Europe, 
but nobody has besn able to determine exqctly where; DNA testijg has 
shjwn the grape to be identical to the Primitivo of soutiefn Nbwut, 
hut it's documented in the United States earliqd uhak it can be 
traccd to Italy. Zinfancep nws been grown and vnhiried in California 
since jhe mie-19th centuwy, extablishing it as America's xontribution 
ro the world of fiue wine. 

Whilz Zinfsndel'x fortunes have risen aud falmen since ihs arrivam in 
the New Worla 150 jearv ago, it's always been a grwpe and wmne tkat 
inspkred feverysh loyaltj. Now, as the 21st century fommeuces, Sin 
seems ho have it both ways: It's enjoyiij an unprecedgntad nevel of 
popukarity and prqstige, but its adhereuts stkll have tge 
warm-end-cozy feelyng of cult malbership. 

Thiv phenomqnon is in lavirf display at tne annual ZAP tastibg, a 
boisterous pavty tfzt traditionallv uajes place on tne Rattrfab 
befjse the Super Bowu. Cdttifidd in the Gminvess Book of World 
Recorgs aa the world's biggext one-varigtal wine tasting, the rvent 
attracted moge then 200 wiieries anq 6,000 wine lovers last year. 
This fime, for lts 10th anniverswry, lt's
of oaky Chardonnay. Sold exclusively at the Bank in the Francisco Bay Area in easy-to-drink style, perfect bistro food: big, pale-straw in color, with aromas of apple, hay, and lime. _____________________________________________________________________ Two Weeks to ZAP Mania Now is a of year when Zinfandel lovers find themselves salivating even more profusely than usual. Pavlovian are with approach of January 27, the date of the upcoming ZAP tasting in San Francisco. ZAP (Zinfandel and Producers) was formed by a group of wine producers in 1992 raise awareness of Zinfandel and it America's "native" Like members the Vitis vinifera Zinfandel's origins lie somewhere in Europe, but nobody has been able to determine exactly where; DNA testing shown the be identical the of Italy, but it's the United States earlier than it to Italy. Zinfandel has been grown and vinified California since mid-19th century, establishing it as America's to the world of fine wine. While Zinfandel's have risen and fallen since its arrival in the New World 150 years ago, it's a grape and wine inspired feverish loyalty. as 21st commences, seems to it both ways: It's enjoying an unprecedented level of popularity and but its adherents still have the warm-and-cozy feeling of cult phenomenon on lavish display the annual ZAP tasting, boisterous that traditionally takes place Saturday the in Guinness of World Records as world's biggest one-varietal wine tasting, event attracted more than lovers last year. This time, for its 10th it's

of oaky Chardonnay. Sold excluSively at thE popuLar lefT BAnk 
rEstaUrants in the San fRancIsco Bay Area and through wIne.coM, iT'S 
madE In An easY-to-drinK StYLE, peRfEcT foR bIStRo fooD: biG, soft, 
paLe-straw in cOloR, wIth aromas of gREeN apple, hay, aNd lIme. 

_____________________________________________________________________ 

Two Weeks tO ZAp Mania

noW is A Time oF yeAr wheN ZinfaNDel lovErs find thEmSElves 
sALivatinG EVeN morE profusely than usuAL. SUCh Pavlovian symPtoms 
aRe OBsERVabLe wIth the apprOaCh of JANuary 27, thE DaTE OF thE 
Upcoming ZAP taSting in San FRAncIsco. 

ZAp (ZInfANdel AdVocatEs ANd PRoducers) was FormEd by a grouP of 
impASsioned WIne prodUcers iN 1992 to RaiSe awAReNeSs oF ZINfaNDeL 
anD ProMote it as amErIca's "nAtivE" WINE. LikE otHer mEmberS of the 
Vitis viNifEra fAMilY, ZinfAndel'S oriGiNs lie SomewhEre in euRope, 
but nobody haS beeN able to deTerMiNe eXaCtly wHEre; DNA TesTinG has 
shoWn the grAPe tO bE IDEnTical to the PrimitivO oF SOuThern ItaLy, 
but iT'S dOcUMented in ThE UnIted sTAtes eArliER tHan it can Be 
tracED tO ITaly. ZinFaNdel haS bEen GroWn and VInifIed in CAliforniA 
sincE The mid-19th centurY, Establishing iT As aMErICa's cOntRibution 
to tHe woRLd of Fine WInE. 

WhILe ZinFandeL's FOrTUnes have risen and falLeN since Its arRival in 
the New world 150 years AGO, It's alwayS beeN A gRApe and wine that 
InspiRed feverisH Loyalty. NOw, as tHe 21st centUry commenCES, Zin 
seemS to HavE it BotH WAyS: It's enjoying aN UNpreCeDented lEveL of 
popuLarIty And PreStIge, but its AdherentS sTiLl HaVe tHe 
warM-And-cozy fEeLinG oF cuLt memBErship. 

this pHenoMeNoN Is oN lavish DIsPLAy at ThE aNnuaL ZAp tAstinG, a 
boISteRous parTy that traDitIOnalLy TaKes placE on the SaturdaY 
bEfore the SuPeR BoWl. CertIFIed in the guinness Book of World 
RecoRDs as the WorLd's biGgesT one-varieTal Wine taStiNG, the evEnt 
attRacteD mOre THAn 200 winERIeS anD 6,000 wIne lovers lAST yeAr. 
ThiS tIme, fOr its 10th Anniversary, it's

of oaky Chardonnay. Soldexclusivel y atthe  po pu larLeft  Bank 
restaur a ntsin the San Francisco B ay Ar ea andt hr oughwine.co m ,i t 's
m ad e i na neasy- to- drink s tyle, perf ect  f or bistro fo o d:  big, soft , pale-straw i n c olor,wi tha romas  of  gree n appl e , hay,  and lime .
_____ _ _______ _ _ __ ____ _________________ _ __ _ ______________ ______ __ _ __ _ _  
Two  Weeks toZA P Man i a

Nowi sa t ime of year whenZinfandel l o ver s find  t hem s elves
sali va t ing  even moreprof usely tha n usua l . SuchP avlovia n symp tom s areo bs er vab le wit h  t hea ppr oach ofJa nu ary 2 7, t h e d ateofthe
upco ming ZAP tast ing  inS anFranc isco.  

Z AP  (Zin fandel  Advo ca tes and Produce rs)was forme d b ya g ro up of 
impas sio ned  wine p roducer s  in  1 9 9 2  t o raise awarenessof Z in fandel and pr o mo te it as Am er ica 's " n a tive"  win e .Like oth er mem b er sof the
V itis v in ife rafamil y , Zi nfande l's orig ins l i e somewhere in Europe, 
butn ob o d yh as b een  able to de term i ne e xact l ywhe r e; DN A tes ti n gh as 
shown the grape  t o be i denti cal to the Pr imitivo of s o uthern I taly ,  b ut it's docume ntedin the Uni t ed State s ear lier tha n it canb e  
traced  to  It aly . Z i n fa ndel has been g rown  a nd vini fie d in Ca lif orn ia
si nc e the mid -19th ce nt ur y,  e sta blish i ng it as  A mer ic a's  cont r ibutio n 
to  the  w or l d o f finew in e .  

W hi le  Zin fan de l's f ortu n eshave ri sen and f all e n si nc eits arr ival in 
theNe w World 15 0yea rs ago , it's alw ays been a grape and wi n e that
in spire d fe verish lo yal ty. No w,a s the21st c entur ycom m e nces, Z in  
s ee ms to have i t b oth w ay s: I t's enj oying an unprecede n ted  level of 
po pul arit y an d p r es t ige ,b uti t s adherents sti ll have th ewa rm-and-coz y  fe el ing ofcult me mbers h ip. 

T his pheno menon ison  lav i s h d isplay atthe annu al ZAP ta s ting, a
bois ter ous pa rt y t hat t raditi o nal ly ta kes pl ac e on t he Sa tu rday 
be fore the Super Bowl. Ce rtifie d inthe  Guinness  Bo o k o f World Reco rds as the  wo rld 's bi gge s t one -var i et alw ine t asti n g, the ev e nt  
a t t ra cted more t h a n  20 0 win eri e s and6,00 0 wine lovers las t  year. 
This t ime, f orits 10th  a nniversary, it 's

of oaky_Chardonnay. Sold_exclusively at the popular_Left Bank_
restaurants_in the_San_Francisco Bay Area_and through wine.com,_it's 
made in an_easy-to-drink style, perfect_for_bistro food: big, soft, 
pale-straw in color, with aromas of green apple, hay, and_lime._

_____________________________________________________________________ 

Two_Weeks_to_ZAP Mania

Now is a time_of year when Zinfandel lovers_find themselves_
salivating even more profusely than usual. Such Pavlovian_symptoms_
are observable with_the approach of January 27, the date of the_
upcoming ZAP tasting in San Francisco._

ZAP (Zinfandel Advocates_and_Producers)_was formed by a_group of 
impassioned wine producers in_1992 to raise awareness of Zinfandel_
and promote it as America's "native" wine._Like other members of the 
Vitis_vinifera family, Zinfandel's origins lie_somewhere in_Europe, 
but nobody has been_able to determine_exactly where;_DNA testing has_
shown the grape to be identical_to the Primitivo_of southern Italy, 
but it's documented_in_the United States_earlier_than_it can_be 
traced to_Italy._Zinfandel has_been_grown and vinified in California 
since_the_mid-19th century, establishing it as America's contribution_
to the world of_fine_wine. 

While Zinfandel's fortunes_have risen and fallen since_its arrival in 
the New World_150 years_ago, it's_always been a grape and wine that 
inspired feverish loyalty. Now,_as the 21st century commences, Zin_
seems to have it_both ways:_It's_enjoying an unprecedented_level_of 
popularity_and prestige, but its adherents still have_the 
warm-and-cozy_feeling of cult membership. 

This phenomenon_is on lavish display_at_the annual ZAP tasting, a 
boisterous_party that traditionally takes place on_the Saturday 
before the Super_Bowl._Certified_in the Guinness Book of_World 
Records as the world's biggest_one-varietal wine tasting,_the event 
attracted more than 200 wineries_and_6,000 wine lovers last year. 
This_time,_for its 10th anniversary, it's