 understand, and they don't care to understand."

  One of SDG&E's immediate concerns is fixing relations with its customers. 
Baum said the
  utility recently polled customers and found that 9% considered it credible, 
down from 35%
  ("which is not much to brag about, but it's not bad in the utility 
business") before the
  electricity crisis.

  "I don't know that a corporation can do very well with a credibility rating 
of 9% on a
  sustained basis. That is something I worry about," Baum said.

  SDG&E President Debra L. Reed said most customers don't understand that the
  investor-owned utilities are now only distribution companies, despite a 
$90-million education
  campaign by the Public Utilities Commission.

  "They see our name on the bill and they think we're making money on the 
commodity,"
  Reed said. "We have a lot of education to do with our customers. But we 
realize that it is
  probably not the best time to educate them in the middle of what they see 
as a crisis....
  What we're trying to do is help them through this."

  (BEGIN TEXT OF INFOBOX / INFOGRAPHIC)

  Metering Sempra Energy

  Earnings are up at Sempra Energy, but the San Diego company is spiking on 
the
  controversy meter because of soaring bills for customers of its utilities, 
San Diego Gas &
  Electric and Southern California Gas. Sempra's name is not well-known, but 
its utilities
  serve 21 million people from the Central Valley to the Mexican border.

  (BEGIN TEXT OF INFOBOX / INFOGRAPHIC)

  Branching Out

  Sempra Energy also is pushing into other businesses, primarily outside of 
California:

  Sempra Energy Trading: Trades energy commodities

  Sempra Energy International: Develops and operates energy projects such as 
power plants
  and natural gas lines in international markets

  Sempra Energy Solutions: Markets electricity, natural gas and energy 
services to large
  electricity users

  Sempra Energy Resources: Develops or buys power plants and natural gas 

understand, and they don't care to understand. " 

   One of SDG&E's immediate concern is situate relations with its customers. 
 Baum said the 
   utility program recently polled customers and found that 9% consider it credible, 
 down from 35% 
   (" which is not much to brag about, but it's not bad in the utility program 
 clientele ") before the 
   electricity crisis. 

   " I don't know that a pot can do very well with a credibility rating 
 of 9% on a 
   sustained basis. That is something I concern about, " Baum said. 

   SDG&E President Debra L. Reed said most customer don't understand that the 
   investor - own utility are now only distribution companies, despite a 
 $ 90 - million department of education 
   campaign by the Public Utilities Commission. 

   " They see our name on the bill and they think we're making money on the 
 commodity, " 
   Reed state. " We have a lot of education to do with our customers. But we 
 gain that it is 
   probably not the best time to educate them in the middle of what they see 
 as a crisis.... 
   What we're trying to do is help them through this. " 

   (BEGIN TEXT OF INFOBOX / INFOGRAPHIC) 

   Metering Sempra Energy 

   Earnings are up at Sempra Energy, but the San Diego company is spiking on 
 the 
   controversy meter because of soaring bills for customers of its utilities, 
 San Diego Gas & 
   Electric and Southern California Gas. Sempra's name is not well - know, but 
 its utilities 
   serve 21 million multitude from the Central Valley to the Mexican edge. 

   (BEGIN TEXT OF INFOBOX / INFOGRAPHIC) 

   Branching Out 

   Sempra Energy also is crusade into other businesses, primarily outside of 
 California: 

   Sempra Energy Trading: Trades department of energy commodities 

   Sempra Energy International: Develops and operates energy projects such as 
 power plants 
   and natural gas lines in international markets 

   Sempra Energy Solutions: Markets electricity, lifelike gas and department of energy 
 services to large 
   electricity users 

   Sempra Energy Resources: Develops or buys power plants and lifelike gas
 unferstand, and they don't cxre to understaue."

  One of SDF&E's immeaiate concerns is fixing reletiobs wiuk its customers. 
Baum said the
  utilitt rerently polled customers and fohkd thct 9% considered ij credible, 
dmwn from 35%
  ("whiwh id not much to brag about, but it's noe bad im hhe utility 
bufinexf") berore the
  electricity crisis.

  "I doh't know that a corpotation can do very well wihh a credibility ratinh 
of 9% on a
  suseqined basis. Ghat is something I wotry about," Baum said.

  SDG&E Presiddnt Dzbra L. Reed sqid kost customxrs dog't understand that tve
  invrstor-owned utikitmes qre now only distribuvion companies, despije a 
$90-millimn education
  campaugb by jhe Pgbliz Utkliuiex Dommisdioi.

  "They see our name ob the bill and they trpmk we're makihg monqy on the 
commodity,"
  Reed said. "We have a not of education to do wity our customers. But wg 
realize ehat it is
  probably not the best time to educate them kn uhc oudfle of what they see 
as a crisis....
  What we're twgimg to do is help them throubh tnys."

  (BEGIN TEXJ OF INYKBKX / INFOGRAPHIC)

  Mftering Sempea Energy

  Eatnings are up at Sempra Eneegy, but the Fqn Diego company id spiking ou 
the
  conttoversy meter because oy soarjng bills flr customsfs of its utilitkes, 
Sdn Diego Gas &
  Electric anq Southeri Calnfornia Eas. Xempra'f name is jot wcnl-known, but 
its utllitigs
  sesve 21 milliln people from the Central Vallxb to the Mexivat bmrder.

  (BZGIN TCXT OF INFOBOX / INFOGRAPHIC)

  Yranchiny Out

  Sempra Envrgy also is pushing into other bgdinesses, prikarily ottsiee od 
Califufnia:

  Sempra Emergy Trabnng: Tradew energy commoditics

  Sgmlra Energy Intexuauiinal: Develops snd opqrwtxs enqsgy projects sucf ar 
powef plants
  akd vatutal gas lines in intarnafional markets

  Sekpva Energy Solutiogs: Markets elrctricity, natural has aid enecgy 
setvises to large
  electricity usera

  Sempra Encrgy Resourcef: Deyeloks or buys 'ower plants and natural gas 

understand, and they don't care to understand." SDG&E's concerns is relations with its recently customers and found 9% considered it down from 35% ("which is not to brag about, but it's not bad in the utility business") before the crisis. "I don't know that a corporation can do very well with a rating 9% a basis. That is something I worry about," Baum said. SDG&E President Debra L. Reed said most don't understand that the investor-owned utilities are now distribution companies, despite a education campaign by the Public Commission. see our on bill they think we're money on the commodity," Reed said. "We have a lot of education to do with our customers. we realize is probably the time educate them in of what they see as a trying to do is help them through this." TEXT OF / INFOGRAPHIC) Metering Sempra Energy Earnings up at Sempra Energy, but the San Diego is spiking on the controversy meter because of soaring bills for customers of its utilities, Gas & Electric and California Gas. Sempra's is well-known, its serve 21 people from the Central Valley to the Mexican border. (BEGIN TEXT INFOBOX / INFOGRAPHIC) Branching Out Sempra Energy also is pushing businesses, outside of California: Energy Trading: Trades energy Sempra International: Develops and operates such power gas in markets Sempra Energy Solutions: electricity, natural gas and energy to large electricity users buys power plants and natural gas
 understand, and they don't care To understaNd."

  One Of SdG&E'S iMmedIate Concerns is fixiNG relAtions with its customers. 
baum sAiD The
  uTIlIty reCently pOLlED CusToMeRs aNd FOuNd thaT 9% coNsidereD it crediblE, 
doWn From 35%
  ("which is nOT mUch to brag aBouT, but it's not baD in The utiLiTy 
bUSinesS") beFore tHe
  elecTRicity Crisis.

  "I doN't KNow thaT A corporATIoN can Do very well with a crEDiBIlity rating 
of 9% oN a
  sustAiNEd BASis. thaT is somethiNg i worrY About," BaUM sAID.

  sDG&e president DebrA L. Reed said mOSt cUstomeRs Don'T UndersTand tHaT The
  Investor-ownEd utIlities arE now onLY distriBUtion coMpanieS, deSpiTe a 
$90-mILlIoN edUcATioN
  CaMpaIGn bY the PublIc utIlitiEs CoMMISSion.

  "theY see Our naMe on the bill anD thEy thINk wE're maKing mOney On The 
coMmoditY,"
  Reed SaId. "We have a lot of eDucaTion to do wIth OuR cuStOmers. bUt we 
reAliZe tHat it is
  ProbablY Not ThE BESt Time to educate them iN tHE MiDdle of whAt they SEe 
As A Crisis....
  WhAt We'rE tryING to do Is heLP tHem throuGh this."

  (beGiN tEXT OF InFoBOX / INfOgRApHIc)

  MeteRIng SEmpra ENergy

  EarNings ARe up at Sempra EnERgy, but the San DIEgO COmPAny iS spIking on 
the
  cOntrOVersY metER bEcaUSe of sOarinG bILlS For customers of its utIlIties, 
SAn DieGo Gas &
  Electric And SoutherN cALifornia gas. SEMpRA's name is not welL-knowN, but 
its utiLIties
  serVe 21 milLion peopLe from the cENtral ValLey To tHe MExiCAN bOrder.

  (BEGIN TEXt of INFoBoX / INFOGrAPhIC)

  BranChiNg OUt

  SEmpRa energy alsO is pushiNg InTo OtHer BusinESses, primArIly OuTsiDe of 
CALifornIa:

  SemPra ENeRgY traDing: TraDEs ENErgy CoMmOditIes

  seMpra ENergY intErnatioNal: DeveloPs aND opeRaTeS energy Projects such aS 
pOwer plants
  AnD naTural gAS Lines in iNternational markets

  SempRA Energy solUtionS: MarKets electRicIty, natUraL Gas and Energy 
ServiCeS to LARge
  elECTrIciTy Users

  SemprA eNerGy ResOuRces: developS or buys power plants ANd nAtural gas 

 understand, and they don' t care tounder sta nd. "
  O ne o f SDG&E's imme d iate  concerns is fixing re latio ns with it s cus tomers. 
B a u m s ai dthe 
ut ility  re centlypolled cus tom er s and foundt ha t 9% consi der ed it credib le,  
down  f rom 35%
 (" which  is no t  muchto brag a bo u t, but it's no t ba d in  the utility 
bus i ne s s") before the 
  ele ct r ic i t y c ris is.

  "Ido n't k n ow that ac o r por a tion can do v ery well wi t h a  credi bi lit y  ratin g 
of  9 %  on  a
  sustai nedbasis. Th at iss omethin g  I worr y abou t,"  Ba um s a id .
 SD G &EP re sid e ntDebra L.  R ee d sai d mo s t c usto mer s do n't u nderstand tha t t he
inv estor -owne d ut il ities  are n ow on ly  distribution c ompa nies, des pit ea $9 0-mil l ion ed uca tio n
  cam paign b y  th eP u b li c Utilities Commis si o n .
  "They  see o u rna m e on the  b ill  and t hey t hink we 're maki ng mon e yon  the 
c om modity ," 
 Ree d sai d . "W e have  a lot o f edu c ation to do wi t h our custome r s. B ut we rea lize that i t is   pr obab l ynot the b est t im e  t o  educate them in th emiddle  of w hat they see
as a cris i s . ...
  Wh at w e 'r e  trying to dois he lp them th r ough thi s."
  (BEGIN  TEXT OFI N FOBOX /INF OGR APH IC)  Metering Semp r a  Ene rg y

  Ea rni ngs are  up  at  Se mpr aEnergy, b ut the S an  D ie go  co mpany is spiki ng  on  the 
  co n trover sy me terbe ca u seof soar i ng b ills  f or  cus tom er s ofitsu til ities,
San Dieg o G a s & El ectricand SouthernCa lifornia G as . S empra' s name isnot well-known, but 
it s  utilit ies 
  se rve21 millio n p eoplefro m  the C entral  Vall ey  to t he Me x i ca n b or der.

  (B E G INTEXTOF  INF OBOX /INFOGRAPHIC)

  Br a nch ing Out

  Se mpr a En e r gy  al s oi s p us h ing i nto other busin esses, pri ma r il y outsideo f Ca liforni a:

  S empra EnergyTrading:Trades en er gy c o m mod ities

  S empra En ergy Inte r natio n al : Dev elo ps and  o per atesenergy pro jects  suchas  
powe r pla nt s
  andnatural gas lines in in ternat ional  ma rkets

 Sem p raEnergy So luti ons: Marke tsele ctric ity ,  natu ralg as  an d  ener gy s ervices t o  l arg e  electricity u s ers 

  S emp r a Ener gy R esources: Develop s  or buys power  pla n t s a ndn atur al  gas 

 understand,_and they_don't care to understand."

_ One_of_SDG&E's immediate_concerns_is fixing relations_with its customers._
Baum said the
 _utility recently polled_customers_and found that 9% considered it credible, 
down from 35%
  ("which is not_much_to brag_about,_but_it's not bad in the_utility 
business") before the
 _electricity crisis.

_ "I don't know that a corporation can_do_very well with_a credibility rating 
of 9% on a
  sustained_basis. That is something I worry_about," Baum said.

__SDG&E_President Debra L. Reed_said most customers don't understand that_the
  investor-owned utilities are now_only distribution companies, despite a 
$90-million education
_ campaign by the Public Utilities_Commission.

  "They see our_name on_the bill and they think_we're making money_on the_
commodity,"
  Reed_said. "We have a lot of_education to do_with our customers. But we 
realize_that_it is
 _probably_not_the best_time to educate_them_in the_middle_of what they see 
as a_crisis....
_ What we're trying to do is_help them through this."

__(BEGIN TEXT OF INFOBOX_/ INFOGRAPHIC)

  Metering Sempra_Energy

  Earnings are up at_Sempra Energy,_but the_San Diego company is spiking on 
the
  controversy meter because_of soaring bills for customers of_its utilities, 
San Diego_Gas &
__Electric and Southern_California_Gas. Sempra's_name is not well-known, but 
its utilities
_ serve_21 million people from the Central_Valley to the Mexican_border.

_ (BEGIN TEXT OF INFOBOX /_INFOGRAPHIC)

  Branching Out

  Sempra_Energy also is pushing into_other_businesses,_primarily outside of 
California:

 _Sempra Energy Trading: Trades energy commodities

_ Sempra Energy_International: Develops and operates energy projects such_as_
power plants
  and natural gas_lines_in international markets

  Sempra Energy_Solutions:_Markets_electricity, natural gas and energy_
services to large
  electricity users

_ Sempra Energy Resources: Develops or buys power plants_and natural gas_
