Backlight Master Drive is essentially a precision backlight technology that aims to provide the best lighting possible. There's a dense LCD layer atop the TV that is coupled with a unique lighting algorithm to do the job. Discrete LED controls prompts the TV to dim and boost each LED individually instead of lighting up entire zones. Meanwhile, a calibrated LED beam means the light focuses in on a specific area instead of leaking. This, Sony says, offers "unparalleled contrast and realism," leading to a deeper blacks and brighter images.

On top of all this, the Z series packs in the new 4K HDR Processor X1TM Extreme, which when combined with the Backlight Master Drive tech, should result in better color and contrast. Sony says it has 40 percent more real-time image processing power than the previous 4K Processor X1TM. It packs in features such as object-based HDR remastering, dual database processing and Super Bit Mapping 4K HDR, all of which combine to create better HD upscaling, improved noise reduction and just a smoother picture overall.

The 65-inch and 75-inch models are available for pre-sale today for $6,999 and $9,999 MSRP respectively, and should arrive in stores this summer. If you'd prefer a super-sized version, a 100-inch model will be available later in the year for a yet to be determined price.