Unsurprising.

The Dem base consists of people who would rather burn an American flag than hug one. These are primaries which means that the lefty fringe will be overepresented and red, white and blue will just trigger them. Plus the hipster design studios they'll be relying on are stocked full of the same people. Add on the fact that the rest of the base will lean heavily toward tribal demos and it's a sure thing.

Of the now 14 different Democratic candidates officially running for office in 2020, just four have what might be considered "traditional" logos incorporating the red, white, and blue of the American flag. The rest of the presidential hopefuls have branded their campaigns with hues of "liberty green" to hot pink to vintage yellow. And as each of their future lawn signs serves to prove, this crop of candidates is appealing to a new demographic of voters, and turning the tide on a dated portrait of America.

Or, more accurately, on America.

The alternatives though are seventy shades of ugly. Vintage faded colors straight from the seventies make everything look like an Instagram filter from hell. I don't think Biden will go this route, but you can count on much of the 2020 field looking like an old album cover, which will hand Trump the logo victory by default.