NEW DELHI: A segment of Indian luxury consumers seems to have switched to discounted luxury products on online portals post demonetisation. Portals such as Confidential Couture and Darveys that sell discounted luxury products said sales have increased for certain categories and brands after the demonetisation of old Rs 500 and Rs 1,000 notes, and they have acquired new customers.Confidential Couture, which sells luxury products under ‘never used’, ‘gently used’ and ‘fairly used’ heads with the last two referring to second hand goods said its cash orders have fallen by 20% since the ‘note ban’ and several customers buying ‘never used’ products have switched to ‘gently used’.“Sales in gently used have gone up by 15% in the last two months. Brands like Louis Vuitton, Gucci and Chanel have done well,” said Anvita Mehra, founder of Confidential Couture.Never used products are sold at a discount of 30-40% from the retail price on the website while gently used products are available at 40-60% discounts. For Darveys.com, a members only fashion portal that sells clothing and accessories from brands like Fendi and Jimmy Choo, top selling brands in the last two months included Burberry and Emporio Armani.Darveys founder Nakul Bajaj said demonetisation did scare them and sales took a hit initially, but it led to new customer conversions.“Sales were compensated through customers and this new clientele went to stores to check and try new products but eventually bought through us. Discounts matter now and customers who paid a full price earlier bought through us," he said.Emporio Armani was being offered at a discount of 60% on the portal. Cash orders, which earlier comprised about 75% of Darveys’ overall sales, dipped to 20% in November and December.“Online transactions were 80% of overall sales, which is good as we make more money on online payments and the chances of customers returning the products are lesser," said Bajaj.Darveys puts out discounts in the range of 30-60%, depending on its sales around the globe. Smytten, an invitation only discovery and trial platform backed by Google southeast Asia and India vice president Rajan Anandan, said fragrances was among the categories that did well post demonetisation.“We give out products for trial first, which makes purchase decisions easier, to get more bang for the buck,” said Swagata Sarangi, cofounder of the startup that also offers experiences such as sailing and grooming. Its membership base doubled to 50,000 last quarter from 25,000 in October.