The ASB found Cummins' pose throughout the advertisement "is not presented in a manner which is sexualised or intended to be sexually suggestive and the focus is on his whole body". The ASB also considered the use of the words "fart", "meat and two veg" and "duck's nuts" in its ruling. "[The word fart] is part of the common Australian vernacular and is not considered strong or obscene by most members of the community," it found. It found the reference to "meat and two veg" is a "colloquial reference to a man's penis and testicles" which may be offensive to some members of the community but is not strong, obscene or sexualised language.

"The board noted the use of the phrase, 'duck's nuts' and considered that whilst this comment could be interpreted as referring literally 'to the testicles of a duck' the board considered that it is not strong, obscene or sexualised language and that most members of the community would interpret it as just a saying, such as the 'bee's knees', meaning that something is really good." The ASB also took into account Cummins' personality. "The board noted that Nick is known for using this type of Australian vernacular when interviewed as part of his duties as a sportsman and considered that even if you were not familiar with this Wallabies player and his style of speak in the board's view the language used in the advertisement is not strong, obscene or inappropriate in the circumstances." The ASB found the ad did not breach section 2 of the Advertiser Code of Ethics which requires marketing to treat sex, sexuality and nudity with "sensitivity to the relevant audience" and therefore dismissed the complaints. Sojo, the makers of Tradie underwear, responded to the complaint saying the advertisement had been independently classified and fell within the parameters for TV advertising.