#McFail! McDonalds' Twitter promotion backfires as users hijack #McDstories hashtag to share fast food horror stories



They certainly don't seem to be lovin’ it.



The Big Mac has come under attack, after McDonald's became the subject of an outburst of vitriolic hatred on Twitter when critics hijacked a promotional hash-tag created by the fast-food giant.

Opponents accused the burger franchise of making customers vomit, serving pig meat from gestation crates and dishing up a burger containing a finger nail.



One fierce critic claimed he would rather eat his own diarrhea than visit the famous Golden Arches.

Hijacked: The global chain sent out two tweets with the more general hash-tag #McDStories

Slanging match: The fast food restaurant faced all kind of accusations from unsatisfied customers

Eating out: One user claimed to have chipped a tooth while another said she had been hospitalised for food poisoning as a result of eating there

Weight loss: One customer claimed he lost 50 lb after leaving

Pigging out: One user claimed that McDonald's use pig meat from gestation crates

Some marketing whizzkid proclaimed: 'When u make something w/pride, people can taste it,' - McD potato supplier #McDStories http://t.co/HaPM5G9F'



But within minutes the tweets began to go radically off message, as the hash-tag took on a life of its own.



Detractors seized on #McDStories as an opportunity to document their alleged horror stories at the Golden Arches.



Swinging off-message: Detractors seized on #McDStories to document their horror stories at the Golden Arches

@jfsmith23 wrote: 'Watching a classmate projectile vomit his food all over the restaurant during a 6th grade trip. #McDStories '

One of the worst was @MuzzaFuzza who wrote 'I haven’t been to McDonalds in years, because I’d rather eat my own diarrhea.'

Followers chimed in including @nelo_taylor who wrote: 'These #McDStories never get old, kinda like a box of McDonald's 10 piece'



Social media director Rick Wion told paidcontent.org: ‘Within an hour, we saw that it wasn’t going as planned,

‘It was negative enough that we set about a change of course.’



However the campaign wasn't a complete failure.