Client: “We like the green, but it’s just a little too green. Can you use our green?”

Me: “That is your green.”

Client: “Oh, well it looks more limey. We want it more like our green.”

Me: “The limey green is your green. It is exactly what is used on your logo type.”

Client: “Oh, okay, well then can you change it by one?”

Me: “One what? Do you want it lighter, or darker?”

Client: “No, just change it by one.”

Me: “I don’t understand what ‘change it by one’ means. I can make it lighter, darker, more yellow, more cyan… But when I change it, it’s not going to be the same as your corporate green.”

Client: “Okay, well let’s just change it by one and have a look.”