UC to move from Adidas to Under Armour

The University of Cincinnati sports teams will switch from Adidas to Under Armour gear effective July 1, a UC athletic department source confirmed Wednesday.

The source said the deal will be much larger than UC's current contract with Adidas, in which the Bearcats annually receive a base of $1.05 million in equipment and apparel allowance for their sports teams - plus $525,000 in cash. The Adidas contract runs through June 2015.

"This is a monster deal, and it will dwarf what UC had before," said the source, who requested anonymity because no official announcement has been made. The source declined to give figures, but ESPN Sports Business Reporter Darren Rovell tweeted that UC could get as much as $5 million per year in cash and product in the new deal with Under Armour.

A UC announcement on the Under Armour deal probably will be forthcoming this spring, the source said.