In a press release, Ikea described the bike as "truly a complete system that supports living a sustainable and healthy life in the city."

"With more and more people living in urban places, there’s an increased need for easy and flexible transportation," it added. "Having a car in a city is often not a practical solution." Scandinavian cities like Copenhagen, where the bicycle is already sold, are built for two-wheeled transportation, which is widely used by locals.