It has taken years, but finally Australia has a pineapple it can call its own.

Up until now the pineapples Australians have eaten have been derived from those brought in from overseas.

But now Australian scientists have bred the first true blue Australian pineapple, with twice as much vitamin C as regular varieties.

Garth Sanewski, a horticulturalist with the Queensland Department of Innovation, led a 15-year project to breed the super-fruit.

"We've used conventional cross pollination ... so we use pollen from one favoured variety and fertilise with another favoured variety to produce seed, plant those out and pick out the best of those - no genetic modification whatsoever," he said.

The new variety is known as Australian Jubilee.

Its creators say it not only looks and tastes better, but it has a higher concentration of vitamin C.

"It's about 25mg [of vitamin C] per 100ml of juice - so that's a little bit less than orange juice, but it's about double that of what a normal pineapple is," Mr Sanewski said.

The pineapple industry is worth $70 million a year to the Queensland economy.

Queensland Minister for Primary Industries Tim Mulherin says today's commercial launch marks a new future for the fruit.

"The origins of the pineapple go back to when Christopher Columbus went to the Americas and came back with the pineapple and it's spread through Spain, the Philippines, and into Hawaii," he said.

"The Queensland industry has relied on Hawaiian-bred varieties, but this variety has been bred for Queensland conditions.

"It's truly our first ever born-and-bred pineapple."

Gympie pineapple farmer Chris Doyle says public tastings of the new fruit have already proven positive.

"I've just come back from the Brisbane Royal Show three weeks ago and over a 10-day period we gave out 10 tonnes of pineapple," he said.

"They just said 'where can we get this variety?'

"They were so impressed with the winter sweet ones and once you've eaten one you won't go back to a normal old-fashioned pineapple."

The seasonal fruit will be available in supermarkets from now until November.