Too often, Bitcoin is portrayed in a financial, political and technological way.

“Bitcoin leads to the elimination of the state. Bitcoin is best for countries suffering from high inflation. Bitcoin will enable autonomous corporations.”

I find this argument entirely unappealing for taking Bitcoin mainstream.

We cannot expect adoption of Bitcoin to come from everyone being converted to libertarianism or having suffered from ultra high inflation or having become a futurist.

People did not adopt the Internet more in places where the paper boy was often delayed or didn’t show up.

Presenting Bitcoin as a political tool or a hedge against inflation, or as an enabler of autonomous economies is ineffective because of how much is required to learn and debate and form opinions on.

I rather describe Bitcoin simply as an advancement for society. There will now be a travel agency formed in Zimbabwe that can accept customers from around the world and will offer a potentially better product for a cheaper price. If you want to book from that travel agency, you will need to acquire bitcoins.

Bitcoin allows you to conduct business with a greater number of people in a more efficient way. As that economy grows, it becomes more necessary to acquire bitcoins to participate in it. It doesn’t matter what your political beliefs or how much you are suffering from inflation - you will want to acquire bitcoins.

For entrepreneurs, I believe this represents an opportunity not to start a Bitcoin business, but rather a business that is enabled by Bitcoin.