How The Ad Revenue Index Works

Online publishers often lack transparency regarding how their display ad rates are doing when compared to the rest of the market. Digital publishers experience natural fluctuations in their earnings from ads but most have trouble understanding if their increases (or decreases) in revenue over a particular time frame are specific to their site, or something affecting all sites. The Ad Revenue Index takes a statistically relevant sampling of global sites (of all sizes and demographics) and collectively indexes their ad earnings and displays them in a running real-time aggregate.

The Ad Revenue Index is a single metric served as a baseline to describe the state of the online advertising marketplace on any given day. Each day, the index calculates a daily index score by strategically sampling across our dataset of online ad impressions and consolidates the data into a single number on a 1 to 100 scale.

The index can help publishers determine if their ad revenue increases or declines are the result of universal market conditions or the result of something occuring within their own site.