How many clicks you need depends on how many monthly searches your keyword gets, what position you are at and what position you are aiming for. First, you can get the CTR for each position by searching Google, or use the chart below for one from Moz.com. Calculate the percentage difference between the CTR of your current position on the first page of Google, and the target position on the first page of Google. For example, if you are 5th and you are looking to try to move to 2nd right now, that's 14% - 6% which is 8%. Bump this figure up just a bit to be safe, as our monthly search count will increase from the clicks that we send, so call it 10% in our example. Next, we simply multiply our percentage above with the monthly search count, and that's the approximate number of clicks that you need. For our example, lets use 1000 monthly searches, so 1000 * 10% = 100 clicks. So we need 100 clicks from SerpClix every month.



We do have a calculator that simplifies all of this math for you.