Camping World is moving away from its strategy of acquiring outdoor retail stores to create business synergies with its existing RV outlets.

In a statement, the Lincolnshire-based company said it will “strategically shift away” from its existing locations that do not have the ability to sell and service recreational vehicles. The move could mean 27 to 37 stores are either sold, closed, relocated or repurposed.

That would represent a roughly 22 percent elimination of Camping World’s total outlets, with 165 locations currently able to sell or service RVs.

“We believe the sale and/or servicing of recreational vehicles is our core and most important offering and, with the RV and outdoor consumer crossover, we believe there is an opportunity to continue growing our market share and improve our financial performance through the operation of locations with RV sales and/or service and, when feasible, our hunting, fishing and camping products,” CEO Marcus Lemonis said in a statement. “We will continue to operate our RV sales and/or service locations under three banners: Camping World, Gander RV and Outdoors, and Gander RV.”

Lemonis and company executives spent around $100 million scooping up outdoor retailers the past few years but spent the first half of 2019 selling off those assets as the main RV business suffered a slowdown.

The acquisitions of specialty outdoor retailers like Uncle Dan's and Rock Creek, along with Lemonis' purchases of bankrupt Gander Mountain locations, were a move to "give us access to a more diverse base of outdoor lifestyle consumers" and attract a "loyal customer following that we believe will leverage over time by cross-selling products and services," he told analysts in a 2017 fourth-quarter earnings call.

Now Camping World is more reliant on RV sales, which are experiencing a 12-month slowdown. Analysts predict the downturn will last through 2019.

Camping World shares were recently at $7.40 in after-market trading, down 84 percent from a peak of $47 reached in December 2017.