So Google just announced its new Pixel and Pixel XL smartphones. On paper, they look like they tick off all the boxes, but why should anyone consider them over an iPhone 7 or a Galaxy S7?

Two words: Google Photos. The phones will come with unlimited photo and video storage at full resolution.

Anyone can download and install Google Photos on their iOS or Android phone. But the photo storage service caps photo resolution at 16 megapixels and video resolution at full HD (1,920 x 1,080) if you want to store an unlimited amount of media for free.

This means if you want to store higher resolution photos and videos at greater resolution (like 4K), you'd need to pay for a monthly storage plan, which starts at $1.99 per month for 100GB.

With unlimited photo and video storage and their highest resolutions, the Pixel phones are an attractive value for people who want to store their memories in full — ahem — pixel glory.