Private spaceflight company Blue Origin has its sights set on the Moon, and in May unveiled a new lander to help it get there. This October, Blue Origin CEO Bob Smith will join us onstage at Disrupt SF 2019 to talk about how the company plans to get to the Moon, and beyond — and what the opportunities are for private space companies once it does.

Smith and the Jeff Bezos -backed Blue Origin have been busy with more than just building lunar landers: It has been testing the company’s New Shepard spacecraft since 2015 and through this year, when it plans to perform its first crewed mission. To date, its tests have largely been successful and are a strong indicator that it’s well-positioned among the various companies hoping to return the U.S. to crewed launches.

That’s a key milestone in Blue Origin’s goal of getting to the Moon by 2024, which is the timeline the company declared in May. But their plan isn’t strictly about human achievement or scientific discovery — it’s about business, and establishing a permanent presence in space to provide access to resources and help humanity expand beyond its finite, Earth-bound constraints.

We’ll talk to Smith about what it means to go from today’s launches to low Earth orbit to making the trip to the Moon in just five short years, and what Blue Origin believes the commercial spaceflight industry will look like once we’ve gotten there and established a permanent commercial presence.

Blue sky opportunity is old news — Smith will help us suss out what the blue space opportunity is for the next generation of entrepreneurs.

Disrupt SF runs October 2 to October 4 at the Moscone Center in San Francisco. Tickets are available at an early-bird rate here.