Acne is gender-neutral — we can agree on this, yes? Makeup however is largely for the womenfolk, according to mainstream society. That doesn't mean that dudes don't cringe when a breakout beams like a red beacon of p.acnes bacteria as well. But for a manly dude-man who might be embarrassed by a visible zit, he's just got to suck it up and sport it like a man, naked and oozing. Well, not anymore! Now there is zit concealer just for you, my dudes.

Brought to our attention by Twitter user @KivaBay (who summed this whole mess up best), honestly it looked like a satire about makeup for men:

Well. It's not. THEY Hate Pimples. That's the name of the product, not a statement I am making right now. Judging by the tone of the brand's website, I'm honestly surprised they didn't go with HE Hates Pimples but maybe that's just a reference to They Live, that '80s John Carpenter horror movie that all dudes seem to love (a stretch but then again, so is this entire thing).

So. They Hate Pimples is a $15 zit concealer with tea tree oil in it, "which is a super badass ingredient known to fight pimples" (sent with lasers). It is available in three colors: Pale ale, Medium Ale, and Amber Ale (I'm not a beer drinker myself but is medium ale even a thing people drink?). All three ales are basically fair to beige, the latter of which seem to be identical but one has a pinker tone and the other is more yellow-toned. So sorry, dudes with skin tones deeper than beige — you'll be sitting bench for this game. Hey, maybe if dudes start complaining about the lack of shade inclusivity in the beauty industry we can collectively rally!