After gaining worldwide notoriety in the rock band Phish for drumming in a muumuu, Forever 21 has tapped Jon Fishman to release his own line of dresses for the retailer.

Forever 21 believes this design will leverage them ahead of H & M’s new Coachella fashion line.

Fishman will model the different variations of the dress for a showcase of Forever 21’s new summer line in Milan, along with Bar Refaeli, Adriana Lima and Allesandra Ambrosio.

Forever 21 will be opening up pop up shops at festivals throughout the summer. Find them at Magnaball, Bonnaroo or Electric Forest.

Jon Fishman said of the collaboration, “I’ve been trying to make a fashion statement with this dress for 30 years now. I’m glad it finally caught on!”

[Via April Fools]