When you install live chat capabilities on your dealership website, you’re changing the entire way that your website functions. The ability to talk one-on-one with customers will provide your website with the ability to bring the talents of your sales team to bear on online customers – vastly increasing your ability to close deals and earn higher profits.

To take advantage of this capability, all you need to do is contact a software development specialist that works specifically on sales and marketing applications for auto dealerships.

Recent Changes for Online Dealerships

Live Chat is merely one of a series of new online apps designed to change the way that a dealership uses their website. In the past, car sellers mainly used their online presence as a way to display inventory for existing customers and casual web traffic to view. While they were able to advertise some deals, the dealership website held little potential to retain and capture web traffic.

Building Better Customer Relationships

For the customer looking for research, one company’s webpage was as good as the other. Websites offered limited images and information with no ability for further inquiry. Adding a live chat option changes everything. New customers are now able to engage a live operator with questions about the vehicles that interest them.

Building Better Leads

They can also provide information to the dealership regarding their tastes and finances in order to allow your team to make better assessments of which vehicles will suit each particular customer. Using the information gather in live chat, your dealership can easily drive more leads though your site in order to increase your end sales dramatically.

Let Your Sales Team Take the Lead

Live chat operators engage people browsing online in order to build better leads and create new customers. As the process develops, your in-house sales team can join in the conversation in order to bring their marketing skills to bear online and better direct that customer towards a satisfying purchase. Providing your sales staff with the ability to work online also allows them to offer personalized upgrade offers and on-the-minute deals catered to that particular customer.

Share Video and Photos

An online messaging service isn’t just about creating great conversations that attract new customers, it’s about bringing everything that you have to offer to the digital forum in order to create a website that is every bit as powerful a sales resource as your physical dealership location. That’s why live chat also allows your sales team to share photo and video right in the conversation.

When you install a live chat service on your dealership website, you aren’t just offering a new service –

you’ll be taking your website to a whole new level. Offering a better online experience can help generate better leads and even lead to online auto sales.

Your capabilities all depend on whether or not you get in touch with a company that offers advanced solutions for dealerships online. Talk to a specialist today.