How it all started

The idea for this app came from my personal frustration with the way the credit card system works. As I started using different credit cards, I realized that it was extremely hard to control and keep track of my balances, especially for several cards from different banks. All banks had their own, unique apps that worked differently from each other. The type and quantity of information, as well as the way it was presented was not consistent at all. It was hard to see all of my transactions in one place, spending trends over time, set budgets and track spending in various categories such as groceries and transportation. None of the other apps I explored had a good solution for these problems. Some of them showed only transactions with budgets, others showed some basic trends which were hard to read, but none provided all of these features in a nicely designed package. This is where the core idea behind the BusyBee app came from.

I chose to focus on improving existing features from the other apps and adding some new ones that are really needed. My tutors for the capstone project proposed 3 major design briefs: TIME, CHANGE and GLANCE. I’ve decided to design a solution around CHANGE with GLANCE transition.

Ideation & Needfinding

People often forget about things they bought or price of the services they used during a month and after recognizing a strange transaction they need to call the bank, which takes a long time to prove that there was a mistake or even fraud. But what if a person lost his receipt? This process turns into real stress.

When you have several different credit cards and debit cards it is hard to control all the money flows you do daily. Also, not only in the USA but all over the world hackers and scammers can steal your bank account and use it. It is vital to be ready for quick action.

To make sure that my needs represented the needs of other people too, I decided to approach this using the ideation and need-finding techniques I learned in my UX Design specialization. I spent some time with my users from various social, age and national backgrounds. I got to know them through some formal, videotaped interviews where they answered questions about their credit card use and how they solved the problems I identified. It turned out that everyone felt the same frustration that I did and there was no good solution that they could use. After gathering all these observations, I brainstormed some ideas and areas for improvement.

My core idea was to improve and simplify the use of financial apps by:

Making clean and simple UI of trends, statistics and budget chart for personal awareness that could allow users to keep track of their spending patterns over time; Making all the expenses transparent with detailed information; Applying quick determination of frauds or unusual transactions; Making automatic category determination + ability for customizing them; Adding features that categorize all transactions by type and allows the user to track his/her monthly budgets in those categories; Adding a feature to set a separate budget for any of the categories; Allowing users to stay connected with their money, even if they use credit cards from different banks; Tracking credit score over time and correlating it with user’s spending patterns; Overall, the application aims to be clean, convenient and easy to use!

Storyboards & Prototypes

From my point of view, a good financial app has to be able to show clean and easy-to-understand charts and trends, detailed transactions, maintain quick switching between cards from different banks, automatically send location to the bank so the card wouldn’t be blocked during travel.

I created few storyboards outlining user needs: