The pilot program to recycle film plastic in New Jersey Borough of Bradley Beach is slated to run from November 2019 to November 2020.

New Jersey’s Borough of Bradley Beach and SC Johnson, Racine, Wisconsin, have announced New Jersey’s first pilot program for curbside plastic film recycling. Bradley Beach residents will be able to recycle their plastic bags, plastic film and plastic wrap as part of the community’s curbside recycling program that will begin Nov. 13.

The pilot program, slated to run from November 2019 to November 2020, was passed unanimously by the Bradley Beach Borough Council in August, according to a news release from SC Johnson.

“This is a win for the environment, a win for Bradley Beach residents and a win for the plastic recycling market,” says Gary Engelstad, Mayor of Bradley Beach. “By participating in this program, residents can help safeguard our coast and minimize our plastic waste. We thank SC Johnson for helping us make this a reality.”

While plastic film is recyclable at thousands of retail locations across the United States through store takeback programs, residential curbside programs offer yet another convenient option for consumers to recycle their plastic film and drive up recycling rates. SC Johnson is providing funding for a collection vehicle, curbside bins and community engagement materials to raise awareness, SC Johnson reports in a news release on the new program.

“Making it easier for people to recycle plastic is one the best ways to reduce waste,” says Fisk Johnson, chairman and CEO of SC Johnson. “We’re proud to join Bradley Beach in this effort, and we thank the community for its leadership. I hope this is the first of many more pilot programs around the U.S.”

Beginning Nov. 13, Bradley Beach residents will be asked to put clean and dry plastic film items into a plastic bag, tie the top of the bag, put the bag in a provided curbside bin and place the curbside bin next to their recycling bin on the date of collection. The items will be picked up by a collection vehicle to be transported for recycling. Once collected, the Bradley Beach Department of Public Works will sell the film to an end-market purchaser.