Pick your favorite shade and line the upper and/or lower lash line for desired look. Pair with your favorite mascara to complete the look.

Product Reviews

Rated 4.1 out of 5 stars

6196 Reviews

Most Helpful Positive Review

My favorite and only eye liner!

This is my favorite eye liner ever. I have tried a multitude of eye liners, and this is the best one. That's when I stock up. The pencil glides on smoothly, there's no need to worry about sharpening the pencil and losing half of it in the process, and it looks so smooth. When I wear this eye liner, most people assume I'm wearing liquid liner because of how smooth the quality is. I cannot recommend this eye liner enough to people. It's great for everyday use or for when you're going out. I know that I have trouble getting a nice wing with liquid liner...actually, I have problems with liquid liner in general. But this is the miracle eye liner.

Most Helpful Critical Review

So disappointed

After reading all the glowing reviews of these eyeliners I was so excited to pick some up. Since Ulta was having one of their buy 2 get 2 sale (and I had a coupon) I scooped up 5 liners. I am glad I did not pay full price for these as they are awful! when I swatched them on my hand, they were beautiful, but this did not transfer to the eye. I pressed and pressed and could not get these to show up. The pigmentation is awful and I tried these on my bare lid (no primer), over primer, and over eyeshadow. Furthermore, they claim to be waterproof, which was a selling point for me, but when I tried to use them on my waterline, I had the same issue with pigmentation. Plus, despite the fact that they are "waterproof" they started fading from my waterline after just an hour or two. I have oily lids, so people without oily lids might not have the same issues that I have. In the meantime, I highly recommend the ultra gel eyeliner pencils. Yes, you have to sharpen them, but the color pay off and longevity is superior.

Reviewed by 6196 customers

disappointed

3

Kathryn from OH

I wanted an eyeline that was easy to use and produced a fine line. This isn't it.

I will continue using this product.

5

Kay from Eldora, IA

I was using the Estee Lauder eyeliner, but decided to try the Ulta brand. I love it. It saved me money and is every bit as good of a product. It is easy to use, and I will continue to use it in the future.

Charcoal gray

2

Sarah from Northeast

The color of the charcoal gray is dull and smudges easily.

I've been using it for years. Always keep an extra

5

Eyeline happy from Florida

I've been using this for years. I use grey for daytime and the black for evening. I always have a replacement backup in my drawer.

Disappointed

1

Packard from Madison Wisconsin

I used this product exactly once. It didn't show up very well on my skin. It looked very chalky. I used it once, tossed it in my makeup bag that stays in my bedroom. About a week later I went to use the product and it was moldy! The cap was wet on the inside (was dry when I put it away) and there was fuzzy white mold in the cap and on the product itself

Look Good for About An Hour

2

Kiwi from Los Angeles

Applied easily and stayed put for the first hour of wear. After that, transferred all over and irritated my eyes.

I love this and will rebuy

5

KayB from FL

This is best used (for me) as a soft pencil around the eyes. It goes on easily without stretching the eyelids, stays in place, doesn't run or smudge (except when you want it to). The only thing I would add is a soft smudger at the other end to use because the point is kind of small and I like my liner to be softly applied. I bought the gray, grape, brown. I've only used the grape but I like it. The color doesn't scream PURPLE, just accents my blue/hazel eyes.

Best eyeliner I've had

5

Linda from Largo FL

I use everyday to live my eyes

Didn't work well

1

F from Arizona

Purchase 2 eyeliners because they were on sale. The colors are very pretty. They both wouldn't go on my eyelid. One broke trying to get the color on. I have to press the eyeliner very hard to get any color on. They look soft but hard to apply. I'm not sure if it was a bad batch but from everyone's reviews, they're great.

Love this liner!

5

Kat from Newnan, GA

Mostly daily use.

Best Eye Liner Pencil

5

UltaShprPA from PA

Love this eyeliner. Goes on and deposits color easily. Lasts a long time and does not smudge. Love the colors, I have the purple and the black brown, both great for blue eyes. This is the best eyeliner I have used in a long time. Would buy again and again.

Great liner at great price!

4

Retiree from Silver Spring, MD

Great eye liner and long lasting

Good eyeliner

5

Rita from Longmont

I love this eyeliner.easy to use

Purple liner

5

MLG from Md.

Great purple color for blue eyes to pop. Long wearing and cheaper than other brands.

BE CAREFUL

1

LORI from PORT ST LUCIE, FL

I've bought this a couple time, and decided to try another color (metallic purple) but it breaks sooo soo easily. you have to wind it just barely over the top otherwise it will break off. The purple doesn't give the kind of coverage I like - i won't buy again. I would buy the black and recommend just be really careful.

Nice eyeliner

5

Okie from Tulsa

Good coverage

I love this eye liner. Been buying for couple years now.

5

Me from Fairbanks

Just nice eyeliner!

Love the color, not the glide

3

teebsfor68 from Dover DE

Color is great however it does not glide on easily. For the price, it's worth it but it's difficult to get any color to come out in my bottom line. I do like that it's firmer than most retractable loner so I can layer it to get the darkness I want.

Disappointed

2

Ana from Texas

Don't know how this has four stars. Pros: glides easily Cons: not long lasting, not pigmented.

Not a good eyeliner

1

Patricia from Nevada

I don't know why this eyeliner has great reviews. When you give a review, it should say how good the product is, how it wears & so on. Reviews that say how much a person likes a product or that they'll continue to buy it, isn't a review of the product itself. That being said, this eyeliner doesn't apply well for tight lining. I applied it on one eye & it applied fairly well. With the other eye, it just would not go on. I was going over & over trying to get the color on the tight line area, but it just wasn't working out. After many attempts, it started clumping and black specs somehow got in my eyes and on my lower lash line. I hadn't even applied any liner on the lower lash line. Finally, my eyes were so irritated from the black specs, I had to remove the liner all together and rinse my eyes out. I returned this eyeliner. Still on the hunt for a good eyeliner for tight lining.

This is absolutely the best eyeliner I have ever purchased.

5

Melody from West Virginia

I use this everyday. It's glides on great and stays all day no smudging on face.

Thought I'd Give It a Try

5

DebD from Austin Tx

Working from home and on many video calls, I still want to present myself as put together. This waterproof liner helps do the job!

My Favorite

5

Kimmie from El Paso

Love the eyeliner! Absolutely my most favorite of all brands

I love these and I always buy them from Ulta

5

Jchmom from Florida

I love that it doesn't have to be sharpened amd the smooth glide

My Eyes ADORE THIS.

5

Joanne from Medford, New York

This pencil is soooo easy to use and the color is exactly as shown. I buy them whenever they're on sale. I was lucky enough to get the awesome freebie of the clear tote and the gorgeous , roomy makeup bag so I'm more than happy. ❤️Ulta.