We already have a blog post about how to run a successful crowdfunding campaign.

You’ve ticked off those boxes and you think you’re ready to get going, but have you thought about what NOT to do?

Let’s look at why Kickstarter projects fail.

1. Make sure no one gets excited about your project.

When people get excited about a Kickstarter campaign, they tell their friends about it.

Excited backers want your project to be fully funded so that they’ll definitely get whatever you’re offering.

Don’t spend time before and during your campaign advertising and spreading the word via social media that your campaign is about to go live.

2. Don’t upload a video. If you do, make it super boring.

If a potential backer can’t make it all the way through your video, they’re definitely not going to invest.

Plus, if your video is boring, it has zero potential to go viral. Which means no new people will hear about it.

3. Don’t update your backers.

If you happen to get backers, don’t tell them what’s going on.

Don’t bother sending them emails to tell them where you are in your production cycle, or what you’re planning to do once your money comes in.

Having backers who are investing not only their time but also their money means that you would have to spend your own precious time letting them know what’s going on behind the scenes.

And why would you want to do that?

4. Don’t have interesting rewards.

Just tell everyone that you’ll send thank-you cards once you get your money.

That’ll make sure no one backs you at the $100 level.

5. Set a really, really high initial goal.

So that, just in case you do get backers, you definitely won’t get enough to receive your money.

Definitely don’t set a low initial goals with stretch goals along the way. Just set your goal to the highest number you can think of.

6. Don’t spend a lot of time planning out what you’re going to do, how you’re going to promote your campaign, or how you’ll drum up excitement.

Just wing it.