

スケールが含まれているマーケティング雑誌に[docx](https://drive.google.com/file/d/1IljYiNZ6n2xHddMYCedSj4l97aBg7Med/view?usp=sharing)の記事が掲載されていますが、それらを抽出したいと思います。

[![Introir la описания
образов](https://i.stack.imgur.com/C1v8y.png)](https://i.stack.imgur.com/C1v8y.png).

たとえば、次のスケールでタイトルを取得したいと思います。10アイテムおよび5アイテムの性格インベントリ、質問* "自分のことを"：*と回答。

[code]

    {
       "title":"Ten-Item and Five-Item Presonality Inventories",
       "scales":{
          "I see myself as":{
             "answer0":"1. Extraverted, enthusiastic",
             "answer1":"2. Critical, quarrelsome",
             "answer2":"3. Dependable, self-disciplined",
             ...
          },
          "I see my self as":{
             "answer0":"Extraverted, enthusiastic (that is, sociable ... ",
             "answer1":"2. Agreeable, kind ...",
             ...
          }
       }
    }
    
[/code]

または、質問名の重複が問題になる場合は、そのようなものです。

しかし、ページ31、ページ34、ページ38のような他のパターンがあることは知っています。

今まで私は試しました：

[code]

    # !pip install python-docx 
    from docx import *
    
    document = Document('/content/drive/My Drive/Books/handbook-of-marketing-scale-2011.docx')
    
    dict_open = False
    qas = {}
    qa = {}
    for para in document.paragraphs:
        for run in para.runs:
            try:
                if run.bold and dict_open == False:
                    # open a dict of qa until next bold
                    dict_open = True
                    question = run.text
                elif run.text[0].isdigit() and dict_open == True:
                    number = run.text.split(".")[0]
                    answer = run.text.split(".")[-1]
                    qa[number] = answer
                elif run.bold and dict_open == True and qa:
                    # close dict
                    qas[question] = qa
                    qa = {}
                    dict_open = False
                else:
                    pass
            except IndexError:
                  pass    
                   
    
[/code]

しかし得た：

[code]

    {' ': {'603': '603'},
     '(Articles Containing Inter-/Intrafirm-Related Measures)': {'11, 186–93': '',
      '121–123': '121–123',
      '127–128': '127–128',
      '140–142': '140–142',
      '146–147': '146–147',
      '18, 21': '18, 21',
      '183–187': '183–187',
      '222–224': '222–224',
      '23, 387–93': '',
      '230–231': '230–231',
      '240–241, 243–244': '240–241, 243–244',
      '243–244': '243–244',
      '256–257': '256–257',
      '270–271': '270–271',
      '272–275, 285': '272–275, 285',
      '278–280': '278–280',
      '281–282': '281–282',
      '292–294': '292–294',
      '302–305': '302–305',
      '321–323': '321–323',
      '336–338': '336–338',
      '339–340': '339–340',
      '347–349': '347–349',
      '356–357': '356–357',
      '374, 376': '374, 376',
      '399–401': '399–401',
      '416–418': '416–418',
      '419–421': '419–421',
      '423–426': '423–426',
      '429–431': '429–431',
      '430, 431': '430, 431',
      '446–447': '446–447',
      '448–450': '448–450',
      '456–458': '456–458',
      '487, 490': '487, 490',
      '489–490, 492': '489–490, 492',
      '49–51': '49–51',
      '501–503': '501–503',
      '512–514': '512–514',
      '515–517': '515–517',
      '526–527': '526–527',
      '531–534': '531–534',
      '545–548': '545–548',
      '549–551': '549–551',
      '561–562, 564': '561–562, 564',
      '576–577': '576–577',
      '580–583': '580–583',
      '584, 586–587': '584, 586–587',
      '589': '589',
      '590': '590',
      '592': '592',
      '594': '594',
      '596': '596',
      '598': '598',
      '600': '600'},
     'A Diagnostic Tool/Clinical Screener for Classifying Compulsive Consumers': {'1 really believe that having more money would solve most of my problems': ''},
     'Adaptive Selling: ADAPTS': {'1990 by the American Marketing Association': '',
      '544\tHANDBOOK OF MARKETING SCALES': '544\tHANDBOOK OF MARKETING SCALES'},
     'Agents’ Socially Desirable Responding: ASDR Scale': {'477': '477',
      '478\tHANDBOOK OF MARKETING SCALES': '478\tHANDBOOK OF MARKETING SCALES'},
     'Alliance Orientation': {'554\tHANDBOOK OF MARKETING SCALES': '554\tHANDBOOK OF MARKETING SCALES'},
     'Analytic/Holistic Thinking Scale: AHS': {'288\tHANDBOOK OF MARKETING SCALES': '288\tHANDBOOK OF MARKETING SCALES',
      '51, 407–15': ''},
     'Appendix to General Values': {'162': '162'},
     'Appendix to SERVQUAL: Review and Sources of SERVQUAL Use': {'21 (1), 1–12': '',
      '30, 7–27': '',
      '428\tHANDBOOK OF MARKETING SCALES': '428\tHANDBOOK OF MARKETING SCALES',
      '64, 12–40': ''},
     'Attitudes About the Performance of Business Firms, Satisfaction and': {'1': '1'},
     'Behavioral Identification Form: BIF': {'292\tHANDBOOK OF MARKETING SCALES': '292\tHANDBOOK OF MARKETING SCALES'},
     'Behavioral Inhibition and Behavioral Activation Systems: BIS/BAS Scales': {'222': '222'},
     'Brand Experience Scale': {'144 unspecified participants; and Study 6,': '144 unspecified participants; and Study 6,',
      '150 mall/street shoppers; Study 5,': '150 mall/street shoppers; Study 5,',
      '209 university students': ''},
     'Brief Mood Introspection Scale: BMIS': {'302\tHANDBOOK OF MARKETING SCALES': '302\tHANDBOOK OF MARKETING SCALES'},
     'Centrality of Visual Product Aesthetics': {'356\tHANDBOOK OF MARKETING SCALES': '356\tHANDBOOK OF MARKETING SCALES'},
     'Chapter 2': {'148\tHANDBOOK OF MARKETING SCALES': '148\tHANDBOOK OF MARKETING SCALES'},
     'Chapter 3': {'226': '226'},
     'Chapter 4': {'57 (4), 660–71': ''},
     'Chapter 5': {'30, 234–45': '',
      '386\tHANDBOOK OF MARKETING SCALES': '386\tHANDBOOK OF MARKETING SCALES'},
     'Chapter 6': {'7': '7'},
     'Chapter 7': {'5': '',
      '588\tHANDBOOK OF MARKETING SCALES': '588\tHANDBOOK OF MARKETING SCALES'},
     'Cognitive and Sensory Innovativeness': {'110\tHANDBOOK OF MARKETING SCALES': '110\tHANDBOOK OF MARKETING SCALES'},
     'Comparing Four Modified Involvement Scales': {'12, 341–52': '',
      '12, 663–82': '',
      '1995 by John Wiley & Sons, Inc': '',
      '22, 41–53': '',
      '24–38': ''},
     'Construct': {'1983 by the American Marketing Association': '',
      '560\tHANDBOOK OF MARKETING SCALES': '560\tHANDBOOK OF MARKETING SCALES'},
     'Construct:': {'1984 by the American Marketing Association': '',
      '226–33': '',
      '586\tHANDBOOK OF MARKETING SCALES': '586\tHANDBOOK OF MARKETING SCALES'},
     'Construct: ': {'6': '6'},
     'Consumer Attitudes Toward Business Practices and Marketing': {'387': '387',
      '388\tHANDBOOK OF MARKETING SCALES': '388\tHANDBOOK OF MARKETING SCALES'},
     'Consumer Attitudes Toward Marketing and Consumerism': {'392\tHANDBOOK OF MARKETING SCALES': '392\tHANDBOOK OF MARKETING SCALES'},
     'Consumer Attitudes to Debt': {'190': '190', '3 ': '3 '},
     'Consumer Involvement Profiles: CIP': {'244\tHANDBOOK OF MARKETING SCALES': '244\tHANDBOOK OF MARKETING SCALES'},
     'Consumer Self-Confidence: CSC': {'22\tHANDBOOK OF MARKETING SCALES': '22\tHANDBOOK OF MARKETING SCALES',
      '5-point scale labeled 1 ': '5-point scale labeled 1 '},
     'Consumer Spending Self-Control: CSSC': {'82\tHANDBOOK OF MARKETING SCALES': '82\tHANDBOOK OF MARKETING SCALES'},
     'Consumer Susceptibility to Reference Group Influence': {'1)': '',
      '3,': '3,',
      '4,': '4,'},
     'Consumers’ Emotional Attachments to Brands': {'1': '1',
      '358\tHANDBOOK OF MARKETING SCALES': '358\tHANDBOOK OF MARKETING SCALES'},
     'Control: Supervisory Control': {'526\tHANDBOOK OF MARKETING SCALES': '526\tHANDBOOK OF MARKETING SCALES'},
     'Convergent, Discriminant, and Nomological Validity': {'10': '10'},
     'Country Image Scale': {'1993 by Elsevier Science': '',
      '84\tHANDBOOK OF MARKETING SCALES': '84\tHANDBOOK OF MARKETING SCALES'},
     'Culture: Organizational Culture': {'460\tHANDBOOK OF MARKETING SCALES': '460\tHANDBOOK OF MARKETING SCALES'},
     'Customer Orientation of Salespeople: SOCO': {'1—True for NONE of your customers—NEVER': '1—True for NONE of your customers—NEVER',
      '2—True for ALMOST NONE': '2—True for ALMOST NONE',
      '3—True for A FEW': '3—True for A FEW',
      '4—True for SOMEWHAT LESS THAN HALF': '4—True for SOMEWHAT LESS THAN HALF',
      '5—True for ABOUT HALF': '5—True for ABOUT HALF',
      '6—True for SOMEWHAT MORE THAN HALF': '6—True for SOMEWHAT MORE THAN HALF',
      '7—True for a LARGE MAJORITY': '7—True for a LARGE MAJORITY',
      '8—True for ALMOST ALL': '8—True for ALMOST ALL',
      '9—True for ALL of your customers—ALWAYS': '9—True for ALL of your customers—ALWAYS'},
     'Customer-Based Reputation of a Service Firm: CBR Scale': {'103 (3),411–23': '',
      '398\tHANDBOOK OF MARKETING SCALES': '398\tHANDBOOK OF MARKETING SCALES'},
     'Economic and Social Satisfaction': {'76 (Spring), 11–32': ''},
     'Emotions: Dimensions of Emotions: PAD': {'4 to –4 basis': ''},
     'Ethics: Corporate Ethics Scale: CEP': {'1993 by Sage Publications': '',
      '454\tHANDBOOK OF MARKETING SCALES': '454\tHANDBOOK OF MARKETING SCALES'},
     'Expertise, Trustworthiness, and Attractiveness of Celebrity Endorsers': {'1993 by the American Marketing Association': ''},
     'Feelings Toward Ads': {'320\tHANDBOOK OF MARKETING SCALES': '320\tHANDBOOK OF MARKETING SCALES'},
     'Feelings TowardAds': {'317': '317',
      '318\tHANDBOOK OF MARKETING SCALES': '318\tHANDBOOK OF MARKETING SCALES'},
     'Gender Dimensions of Brand Personality': {'348\tHANDBOOK OF MARKETING SCALES': '348\tHANDBOOK OF MARKETING SCALES'},
     'General Self-Control': {'80\tHANDBOOK OF MARKETING SCALES': '80\tHANDBOOK OF MARKETING SCALES'},
     'General Values': {'151': '151', '152': '152'},
     'Health Consciousness Scale: HCS': {'176': '176'},
     'Hedonic Shopping Motivations': {'360\tHANDBOOK OF MARKETING SCALES': '360\tHANDBOOK OF MARKETING SCALES'},
     'Horizontal and Vertical Individualism and Collectivism': {'56\tHANDBOOK OF MARKETING SCALES': '56\tHANDBOOK OF MARKETING SCALES'},
     'In general,': {'4': '4'},
     'Influence Strategies in Marketing Channels': {'558\tHANDBOOK OF MARKETING SCALES': '558\tHANDBOOK OF MARKETING SCALES'},
     'Informational and Transformational Ad Content': {'322\tHANDBOOK OF MARKETING SCALES': '322\tHANDBOOK OF MARKETING SCALES'},
     'Involvement General to Several Product Classes': {'237': '237',
      '238\tHANDBOOK OF MARKETING SCALES': '238\tHANDBOOK OF MARKETING SCALES'},
     'Jain and Srinivasan (1990) CIP Scale': {'246\tHANDBOOK OF MARKETING SCALES': '246\tHANDBOOK OF MARKETING SCALES'},
     'Job Diagnostic Survey: JDS': {'498\tHANDBOOK OF MARKETING SCALES': '498\tHANDBOOK OF MARKETING SCALES'},
     'Long-Term Orientation: LTO': {'30\tHANDBOOK OF MARKETING SCALES': '30\tHANDBOOK OF MARKETING SCALES'},
     'Materialistic Attitudes: MMA': {'204': '204'},
     'Measure of CRM Process and Its Impact on Performance': {'458\tHANDBOOK OF MARKETING SCALES': '458\tHANDBOOK OF MARKETING SCALES'},
     'Mood Short Form: MSF': {'54, 1063–70': ''},
     'Moral Identity': {'166': '166'},
     'Need to Evaluate: NES': {'3 ': '3 ', '36': ''},
     'New Measure of Brand Personality: NMBP': {'350\tHANDBOOK OF MARKETING SCALES': '350\tHANDBOOK OF MARKETING SCALES'},
     'Opinion Leadership and Information Seeking': {'104\tHANDBOOK OF MARKETING SCALES': '104\tHANDBOOK OF MARKETING SCALES'},
     'Organizational Citizenship Behaviors: OCBs': {'1993 by the American Marketing Association': '',
      '57, 70–80': ''},
     'Organizational Commitment': {'540\tHANDBOOK OF MARKETING SCALES': '540\tHANDBOOK OF MARKETING SCALES'},
     'Organizational Commitment: OCQ': {'536\tHANDBOOK OF MARKETING SCALES': '536\tHANDBOOK OF MARKETING SCALES'},
     'Other evidence': {'0': '16) as well as peer communication (beta '},
     'Other evidence:': {'27, 333–44': '', '64, 295–314': ''},
     'Other source': {'434\tHANDBOOK OF MARKETING SCALES': '434\tHANDBOOK OF MARKETING SCALES'},
     'Other source:': {'534\tHANDBOOK OF MARKETING SCALES': '534\tHANDBOOK OF MARKETING SCALES'},
     'Other sources': {'21, 522–33': ''},
     'Other sources:': {'12, 177–87': ''},
     'Other sources:   ': {'16, 321–38': '',
      '530\tHANDBOOK OF MARKETING SCALES': '530\tHANDBOOK OF MARKETING SCALES'},
     'Other sources:    ': {'51, 125–39': ''},
     'PII for Advertising: PIIA': {'258\tHANDBOOK OF MARKETING SCALES': '258\tHANDBOOK OF MARKETING SCALES'},
     'Perceived Leader Behavior Scales': {'1': ' Item scores can be summed within each factor to form indices for each of'},
     'Polychronic Attitude Index: PAI': {'230': '230'},
     'Positive and Negative Affect Scales (PANAS)': {'5': '5'},
     'Possessions: Attachment to Possessions': {'212': '212',
      '6 requires reverse scoring': ''},
     'Power and Influence in Group Settings': {'2': '2',
      '566\tHANDBOOK OF MARKETING SCALES': '566\tHANDBOOK OF MARKETING SCALES'},
     'Power: Distributor, Manufacturer, and Customer Market Power': {'1 ': '1 ',
      '2 ': '2 ',
      '20% of my customers account for 80% of my total product sales': '',
      '3 ': '3 ',
      '4 ': '4 ',
      '5 ': '5 ',
      '564\tHANDBOOK OF MARKETING SCALES': '564\tHANDBOOK OF MARKETING SCALES'},
     'Price Perception Scales': {'380\tHANDBOOK OF MARKETING SCALES': '380\tHANDBOOK OF MARKETING SCALES'},
     'Product Retention Tendency: PRT': {'214': '214'},
     'Public Opinion TowardAdvertising': {'334\tHANDBOOK OF MARKETING SCALES': '334\tHANDBOOK OF MARKETING SCALES'},
     'Purchase Decision Involvement: PDI': {'1': ' In selecting from many types and brands of this product available in the market, would you say that:',
      '1 2 3 4 5 6 7': '1 2 3 4 5 6 7',
      '1 2 3 4 5 6 7 I would care a great deal as to which one I buy': '',
      '3': ' How important would it be to you to make a right choice of this product?'},
     'Purchasing Involvement: PI': {'06, ns, ': '06, ns, '},
     'RPII and OPII': {'58) for eyeglasses (i': '91 ('},
     'Reference': {'112\tHANDBOOK OF MARKETING SCALES': '112\tHANDBOOK OF MARKETING SCALES'},
     'Reference:': {'1 ': '1 ',
      '1 feel alienated from top management': '',
      '510\tHANDBOOK OF MARKETING SCALES': '510\tHANDBOOK OF MARKETING SCALES'},
     'References': {'13, 405–9': '', '154': '154', '32, 547–49': ''},
     'References:': {'50 (1), 1–28': '',
      '514\tHANDBOOK OF MARKETING SCALES': '514\tHANDBOOK OF MARKETING SCALES'},
     'Regulatory Focus Composite Scale: RF-COMP': {'232': '232'},
     'Regulatory Focus Questionnaire: RFQ': {'236': '236'},
     'Reliability': {'8': '8'},
     'Role Ambiguity: Multifaceted, Multidimensional Role Ambiguity: MULTIRAM': {'1991 by American MarketingAssociationScale itemstaken fromAppendix(pp': '',
      '1991 by the Marketing Science Institute': '',
      '28, 328–38': ''},
     'Role Overload of the Wife': {'300\tHANDBOOK OF MARKETING SCALES': '300\tHANDBOOK OF MARKETING SCALES'},
     'Sales Performance Scale': {'520\tHANDBOOK OF MARKETING SCALES': '520\tHANDBOOK OF MARKETING SCALES'},
     'Sample:': {'28) was reportedfor the scale(Houseand Rizzo 1972,p': ''},
     'Samples': {'1987 by the American Marketing Association': ''},
     'Samples:': {'1974 by Southern Illinois University Press': ''},
     'Scales Related to Information Processing:': {'4])': ''},
     'Scales Related to Interpersonal Orientation, Needs/Preferences, and Self-Concept': {'15': '15',
      '16\tHANDBOOK OF MARKETING SCALES': '16\tHANDBOOK OF MARKETING SCALES'},
     'Scales Related to Post-Purchase Behavior: Consumer Discontent': {'430\tHANDBOOK OF MARKETING SCALES': '430\tHANDBOOK OF MARKETING SCALES'},
     'Scores': {'13, 121–37': '', '1996 by Elsevier Science': ''},
     'Scores:': {'1970 by ': '1970 by '},
     'Self-Monitoring Scale': {'146\tHANDBOOK OF MARKETING SCALES': '146\tHANDBOOK OF MARKETING SCALES'},
     'Service Convenience: SERVCON': {'420\tHANDBOOK OF MARKETING SCALES': '420\tHANDBOOK OF MARKETING SCALES'},
     'Service Quality of Retail Stores': {'410\tHANDBOOK OF MARKETING SCALES': '410\tHANDBOOK OF MARKETING SCALES'},
     'Service Quality: Physical Distribution Service Quality': {'424\tHANDBOOK OF MARKETING SCALES': '424\tHANDBOOK OF MARKETING SCALES'},
     'Situation-Specific Thinking Styles: STSS': {'5 ': '5 '},
     'Socially Responsible Consumption Behavior: SRCB': {'184': '184'},
     'Source': {'1992 by University of Chicago Press': ''},
     'Source:': {'1992 by the American Marketing Association': ''},
     'Sources': {'1981 by University of Chicago Press': '',
      '1986 by the Association for Consumer Research': ''},
     'Sources:': {'7-point scales ranging from 1 ': '7-point scales ranging from 1 '},
     'Style of Processing Scale: SOP': {'1982 by University of Chicago Press': '',
      '8, 407–17': ''},
     'Summary': {'12': '12',
      '16 (February), 64–73': '',
      '24 (4), 366–74': '',
      '28 (4), 674–89': '',
      '34, 100–17': '',
      '7 (3), 309–19': '',
      '70 (1), 172–94': '',
      '78, 98–104': '',
      '9 (June), 139–64': ''},
     'Table 3.3': {'2 (Summer), 5–18': ''},
     'Table 7.1': {'1989 by the American Marketing Association': ''},
     'The Technology Readiness Index (or Techqual™)': {'312)—specifically, OPT1-OPT10 (10 items),INN1-INN7 (7 items),DIS1-DIS10 (10 items), and INS1-INS9 (9 items)': ' Questions were answered on a 5-pointscale, where 1 '},
     'The eTail Quality Scale: eTailQ': {'416\tHANDBOOK OF MARKETING SCALES': '416\tHANDBOOK OF MARKETING SCALES'},
     'Uniqueness: Desire for Unique Consumer Products: DUCP': {'224 sample': ''},
     'Validity': {'1983 by Praeger': ''},
     'Validity:': {'35 (September), 382–97': ''},
     'Voluntary Simplicity Scale: VSS': {'188': '188'},
     'how often': {'574\tHANDBOOK OF MARKETING SCALES': '574\tHANDBOOK OF MARKETING SCALES'},
     'research tool': {'100,000 pages of SAGE book and': '100,000 pages of SAGE book and'},
     'tension': {'306\tHANDBOOK OF MARKETING SCALES': '306\tHANDBOOK OF MARKETING SCALES'},
     'very closely related': {'256\tHANDBOOK OF MARKETING SCALES': '256\tHANDBOOK OF MARKETING SCALES'}}
                
    
[/code]

だからそれはほとんどがゴミです...


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