<p>I see a number of people writing "CURA", when I have always called it "Cura". So I started to wonder if CURA was a <em>capitalised</em> acronym, like LiDAR or NATO (but not like radar or laser).</p>

<p>I had a look and the Wikipedia entry, <a href="https://en.wikipedia.org/wiki/Cura_(software)" rel="nofollow noreferrer">Cura (software)</a> doesn't appear to suggest that.</p>

<p>So I wondered if it was a marketing thing.</p>

<hr>

<p>After all, over on SE.Arduino, <em>lots</em> of people write "Arduino UNO" - I myself did so to, for a long time, until Nick Gammon <a href="https://arduino.stackexchange.com/questions/13839/can-i-use-analogreadresolution-on-an-uno-or-leonardo#comment25114_13839">picked me up on it</a>:</p>

<blockquote>
  <p><a href="https://i.stack.imgur.com/6piXl.png" rel="nofollow noreferrer" title="Uno not UNO"><img src="https://i.stack.imgur.com/6piXl.png" alt="Uno not UNO" title="Uno not UNO"></a></p>
</blockquote>

<p>I <em>think</em> that the reason that I did was that the Arduino pages write it in that way (arguably incorrectly) and it just seems to be a branding/marketing ploy.</p>

<p>So, is this the same sort of thing with CURA? I am just wondering where it started and came from?<sup>1</sup></p>

<hr>

<p><sup>1</sup> As one does on a boring rainy Sunday morning :-)</p>

[{'answer_id': 322, 'author': 'Pᴀᴜʟsᴛᴇʀ2', 'author_id': 11242, 'author_profile': 'https://3dprinting.meta.stackexchange.com/users/11242', 'pm_score': 2, 'selected': False, 'text': '<p>Actually, it\'s neither:</p>\n\n<p><a href="https://i.stack.imgur.com/H7bOQ.png" rel="nofollow noreferrer"><img src="https://i.stack.imgur.com/H7bOQ.png" alt="enter image description here"></a></p>\n\n<p>If you wanna believe this image, it\'s: Ultimaker <strong>cura</strong> ... all lower case.</p>\n'}, {'answer_id': 535, 'author': '0scar', 'author_id': 5740, 'author_profile': 'https://3dprinting.meta.stackexchange.com/users/5740', 'pm_score': 3, 'selected': True, 'text': '<p>As of version 4 the splash screen has changed, also the branding/naming of the product throughout Ultimaker\'s website.</p>\n<p><a href="https://i.stack.imgur.com/1eX3U.png" rel="nofollow noreferrer"><img src="https://i.stack.imgur.com/1eX3U.png" alt="enter image description here" /></a></p>\n<p>Technically it is not <em>CURA</em> or <em>cura</em>, it is <em>Ultimaker Cura</em>.</p>\n'}]
['https://3dprinting.meta.stackexchange.com/questions/321', 'https://3dprinting.meta.stackexchange.com', 'https://3dprinting.meta.stackexchange.com/users/4762/']