anchor.diff:                  
             li
               strong: a(href="http://goinstant.com", target="_blank") GoInstant
  -            |  - Lifetime free Developer account (+ Hoodie)
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  +            .with-popover
  +              | (+ Hoodie)
  +              .popover-content(style="display:none")
  +                img(src="/images/prizes/goinstant-hoodie.jpg", width="250", height="250")
             li
               strong: a(href="http://www.nwoods.com/", target="_blank") Northwoods Software
               |  - OEM License for GoJS (HTML5) ($2,795 value)
  
positive.code:                 img(src="http://cl.ly/image/3R45291u2921/content", width="250", height="164")
            li
              strong: a(href="http://goinstant.com", target="_blank") GoInstant
              |  - Lifetime free Developer accounts (+ Hoodies)
              i.icon-users(title="one per team member")
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              strong: a(href="http://aws.amazon.com/start-ups/", target="_blank") Amazon Web Services
  
negative.code:                 p Learn popularity from the pros.
            li
              strong: a(href="http://goinstant.com", target="_blank") GoInstant
              |  - Lifetime free Developer account 
              .with-popover
                | (+ Hoodies)
                .popover-content(style="display:none")
                  img(src="/images/prizes/goinstant-hoodie.jpg", width="250", height="250")
  
              i.icon-users(title="one per team member")
            li
              strong: a(href="http://kissmetrics.com", target="_blank") KISSmetrics
  