anchor.diff:    if message && message.length
       .medium-6.columns.medium-centered
         +alert-success(message)
  -    
  +
     section.hero
       .row
  -      .medium-12.columns.text-center    
  +      .medium-12.columns.text-center
           h1 Product insights, collected respectfully
           h4 Validate your product improvement ideas with data your users are happy to give
       .row
         .medium-6.columns.medium-centered
  -        include includes/sign-up-form  
  +        include includes/sign-up-form
       .sparkline
  -  section.big-green        
  -    section.big-padding
  +  section.big-green
  +    .big-padding
         .row
           .medium-12.columns.text-center
  -          h1 A new way to collect metrics
  -          h4 Build a better product whilst respecting your users' privacy
  +          h3 Regard is an analytics platform where all the data collected is <strong>open</strong>. Your users can <strong>trust</strong> you because they can see you're not collecting anything they aren't happy with. It's the only way to get the answers you need to improve your product while treating your users with <strong>respect</strong>.
   
  -    section.big-padding
  -      .row
  -        .medium-5.columns
  -          h4 Be transparent, gain trust
  -          p Build trust between you and your users by showing them what you want to collect.
  -        .medium-2.columns
  -          img.white-logo.show-for-medium-up(src="/assets/img/regard-white-logo.png")
  -        .medium-5.columns
  -          h4 Make decisions that matter
  -          p Don't just collect data - run experiments to get real answers.
  -      .row
  -        .medium-5.columns
  -            h4 Collaborate with your users to improve your product
  -            p We believe that developers and users should work together to improve the product. We help to start a conversation with your users, rather than spying on them.
  -          .medium-5.columns
  -            h4 Start with questions, not data
  -            p We believe you should have a hypothesis before you collect any data. Our service makes you specify your assumptions up front, so you don't end up with a pile of data to decipher. 
     section.grey-stripe
       .row.hide-for-small.only
         .medium-6.columns
           .clearfix.big-padding
             h1.right Mutually
         .medium-6.columns.grey-column
  -        .big-padding 
  +        .big-padding
             h1 beneficial
  -    
  +
       .row
         .medium-6.columns.small-padding
           .row.hide-for-small-only
  
positive.code:             i.graph-icon.right.small-centered
            .medium-9.columns
              h4 Quicker answers
              p With more-focussed experiemnts and more users willing to participate, your product will get better quickly. 
              .spacer.hide-for-small-only
      
    section.big-green.big-padding
      .row
        .medium-6.columns.medium-centered
  
negative.code:       .medium-6.columns.grey-column.small-padding
          .row
            .medium-3.columns
              img.hide-for-small-only(src="/assets/img/regard-right.svg")
            .medium-9.columns.height-of-split-logo
              h3.vertical-center Better for the dev team
          .row.small-padding
  