anchor.diff:              strong: a(href="http://pivotallabs.com", target="_blank") Pivotal Labs
               |  - $500 gift certificate            
             li
  -            strong: a(href="http://segment.io", target="_blank") Segment.io
  -            |  - Swiss Army Knives
  -            i.icon-users(title="one per team member")
  +            .with-popover
  +              strong: a(href="http://segment.io", target="_blank") Segment.io
  +              |  - Miley Cyrus's new album <em>Bangerz</em>
  +              i.icon-users(title="one per team member")
  +              .popover-content(style="display:none")
  +                p Learn popularity from the pros.
  +
             li
               strong: a(href="http://kissmetrics.com", target="_blank") KISSmetrics
               |  - 6mo subscription ($1,500 value)
  
positive.code:           li
              strong MYSTERY PRIZE #1
            li
              strong: a(href="http://segment.io", target="_blank") Segment.io
              |  - Week Supply of Soylent ($65 value)
            li
              strong: a(href="http://kissmetrics.com", target="_blank") KISSmetrics
              |  - 6mo subscription ($1,500 value)
  
negative.code:             |  - Custom tailored shirt
              i.icon-users(title="one per team member")
            li
              .with-popover
                strong: a(href="http://segment.io", target="_blank") Segment.io
                |  - Etsy Gift Certificate ($75)
                .popover-content(style="display:none")
                  h3 The Ian Storm Taylor Memorial Etsy Award
                  p Switch from <code>/etc</code> to Etsy with a $75 gift certificate for some vintage designer threads. Comes with a free consultation from <strong>ianstormtaylor</strong>, Segment.io's least fashion impaired member.
   
            li
              strong: a(href="http://kissmetrics.com", target="_blank") KISSmetrics
              |  - 6mo subscription ($1,500 value)
  