anchor.diff:    header.jumbotron.subhead
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         h1 Open Access Button
  -      .lead Millions of researchers hit journal paywalls every day.
  +      .lead Journal paywalls block millions of researchers every day.
         .lead Help us tear them down.
   
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positive.code:               strong Open Access button
                |. Every paywall met is an isolated incident; it’s time we capture those
                |individual moments of injustice and frustration to turn them into positive
                |change. We’ve figured out how all this and more can be done – If you’re a
                |programmer, we’d love your help creating a basic prototype to prove this is
                |a viable idea. After that our dreams include a having a slick website to
                |provide a home for the button and an accompanying campaign. If you have
                |anything you feel that can help us and you want to help create change to
                |move towards a more open world join us by contacting 
                a(href='mailto:oabutton@gmail.com') oabutton@gmail.com
                |.
  
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negative.code:             h1 The project
            .hero-unit
              p.
                |If we want to bring about a more open community we’ll need more tools,
                |more information and more engagement around the issue.
  
              p
                strong That’s where our idea comes in. 
                |Imagine a browser-based tool that allows you to track every time someone
                |is denied access to a paper? Better yet, imagine if that tool gave you
                |basic information about where in the world they were or their profession
                |and why they were looking. Integrating this into one place would create a
                |realtime, worldwide, interactive picture of the problem. The integration
  