anchor.diff:  
     p I often moved directly from wireframes to designing in the browser. Using my front-end framework with Gulp and BrowserSync, I can make edits quickly and see the changes reflected on all the devices on my workstation.
   
  +  img(src="http://placehold.it/800x450", alt="")
  +  img(src="http://placehold.it/800x450", alt="")
  +  img(src="http://placehold.it/800x450", alt="")
  +
     h4.subheader Step 3. Development
  -  p Using a front-end framework (Zurb Foundation 5), I layed out Michael's website and set up a staging site for Michael's review and for user testing.
  +  p Using a front-end framework (
  +    a(href="http://foundation.zurb.com" title="zurb foundation 5 website") Zurb Foundation 5
  +    | ), I layed out Michael's website and set up a staging site for Michael's review and for user testing.
   
     p We moved quickly into developing the song modules. Each song needed to have the following functionality:
     ul
  
positive.code:     li Share 
      li View/hide lyrics
  
    h4.subheader Step 4. Testing
    p When we had the basic functionality and structure built into the site, we shared the staging site with users that matched the audience segments we defined in Discovery.
  
    h3 The Outcome
    p After testing the site, Michael realized that he wanted to change directions drastically. As Michael talked to users he began to envision a completely different brand and image for his music. He saw a character living in his music. It would be the creative vehicle for Michael to share his music with the world without all the strings attached to his personal life. Michael quickly arrived on the name Jackie Stone.
    p As Michael wrapped up the first stage of recording for his album, Jackie Stone continued to evolve. We decided to start the website from scratch under the new brand identity. Michael and I worked side-by-side to design and develop the site together. 
    p My experience with designing in the browser allowed Michael to have fine-grained control over every element of his website. While we weren't utilizing user testing in this stage of development, we were crafting an experience that achieved Michael's main goal for the website:
    p He needed a website that represented his music in a way that resonated deeply with him and allowed him to build his web presence with confidence. Check out the Jackie Stone Music website or read the case study.
    
negative.code: 
    p I told Michael &ldquo;When it comes to design and development on the web, nothing is perfect, and nothing is ever truly finished&rdquo;, but that I would love to help him use the web to share his music with the world. 
  
    img(src="http://placehold.it/800x450", alt="")
  
    h3 The Goal
    p Michael wanted a website that effectively portrayed his brand as a musician and encouraged people to download his music. It was also important that users could stream high-fidelity music on any device. He wanted users to be able to share the music easily and that they should be able to share the entire website or just a single song. 
  
    p Also, Michael felt that his lyrics were a crucial element of his music and that users should be able to toggle lyrics for each song while they were listening to them.
  