anchor.diff:        p
           | I craft code to transform strategy and design into user interfaces. Using the latest technologies in front-end development, I develop websites that adapt to all device sizes.
         
  -      a.cta(href='#ux-design') Learn More
  +      a.cta(href='mailto:john@john-ellison.com?subject="Web%20Development', data-event='contact-button') Learn More
  
positive.code:         em and 
          |  its users. When a project centers around a website or web application, the user's experience becomes a key ingredient to its success. 
        
        a.cta(href='#web-development') Learn More
      .service-column.end
        figure.m-service-icon
          i.fi-html5
  
negative.code:       h3 Digital Strategy
        p
          | I help businesses craft digital strategies, validate hypotheses, and measure the effectiveness of their efforts. The success of any design and development work depends on strategy.
        a.cta(href='mailto:john@john-ellison.com?subject=Digital%20Strategy', data-event='contact-button') Learn More
      .service-column
        figure.m-service-icon
          i.fi-pencil
  