anchor.diff:                  td &#9900;
                   td &#9900;
                 tr
  -                td Promotion on Artsy Galleries page
  -                td &#9900;
  -                td &#9900;
  -                td &#9900;
  -              tr
                   td Artsy Folio for iPad and iPhone
                   td
                   td &#9900;
  
positive.code:                 td &#9900;
                  td &#9900;
                tr
                  td Unlimited collector messages
                  td &#9900;
                  td &#9900;
  
negative.code:                 td
                  td &#9900;
                tr
                  td Collector email reveal
                  td
                  td
                  td &#9900;
  