anchor.diff:  
                   p
                       | more than just a static site generator
  -                    | write small functions (steps).
  -                    | group steps if you'd like (tasks).
  -                    | add config and post on github (recipe).
  -                    | make cool shit (mott).
  -                    | wait. cordova has recipes? (txjs 2011 talk https://github.com/brianleroux/Cordova/tree/58804a21e285e1a9eb4411c06392aa117f20dfec/cordova)
  -                    | similar to https://github.com/buildjs/bake-js https://github.com/buildjs/rigger http://brunch.io https://github.com/buildjs/recipe
  -                    | so whats the difference between mott and all of those?
   
               div.row-fluid.marketing
                   div.span12
  -                    h2 start
  -
  -                    pre
  -                        code mkdir myapp && npm install -g git://github.com/imlucas/mott.git && mott
  -
  -                    :markdown
  -
  -                        Have a look at the generated code in the generated `mott.js` file.
  -                        This site is built using mott.
  -
                       p
                           | mott was originally created to help build the exfm phonegap
                           | app.  it started out as a dozen or so grunt.js tasks.
  
positive.code:                         | there?), run js/main.js through browserify and spit
                          | that out as app.js, all simple things you could do
                          | in the makes.  steps and recipes can also modify
                          | tpl (which really, really needs another name) to
                          | abstract away more tooling configuration; copy
                          | the bootstrap glyphs to build/img/, compile
                          | posts/*.jade templates and put them in build/post/$1,
  
negative.code:                         | this one should be a phonegap app, etc, etc.
  
                      p
                          | metadata is the
                          | runtime configuration for a recipe.  the metadata is what
                          | a context is originally built from.  your metadata is what
                          | specifies the tooling configuration for project;
                          | copy these png's from node_modules
                          | (node_modules/my-app-design-aseets/**/*.png)
  