anchor.diff:  
         ga('create', '#{ga.code}', '#{ga.url}');
         ga('send', 'pageview');
  +    div#fb-root
  +    script.
  +      (function(d, s, id) {
  +        var js, fjs = d.getElementsByTagName(s)[0];
  +        if (d.getElementById(id)) return;
  +        js = d.createElement(s); js.id = id;
  +        js.src = "//connect.facebook.net/en_US/all.js#xfbml=1&appId=368006643310023";
  +        fjs.parentNode.insertBefore(js, fjs);
  +      }(document, 'script', 'facebook-jssdk'));
  
positive.code:     block content
  
      footer.footer.col-xs-12
        p.col-xs-12.with-love with
          span.heart  ♥
        div.col-xs-12.col-sm-6.col-md-3.col-md-push-3.credit
  
negative.code:   else
      script(src='/js/santa.min.js')
      script.
        !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?'http':'https';
        if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+'://platform.twitter.com/widgets.js';
        fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');
      script.
        (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
        (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
        m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
  