anchor.diff:        <div class='row'>
           <div class="small-12 large-7 large-centered columns">
             <div data-alert class='alert-box'>
  -            <%= "Errors: '" + @signup.errors.full_messages.join("' and '") + "'" %>
  +            <%= "Oops! '" + @signup.errors.full_messages.join("' and '") + "'" %>
               <a href="#" class="close">&times;</a>
             </div>
           </div>
  
positive.code: 
      <div class='row'>
        <div class='small-12 large-7 large-centered columns'>
          <p class='signups'>All we need is a plan name and your postcode. <br/>
          Just so we can help find plan templates that you may find useful.</p>
         </div>
      </div>
    </div>
  
negative.code:     <div class='introduction'>
        <div class='row'>
          <div class='small-12 large-7 large-centered columns'>
            <h3>OPTIONAL INFORMATION</h3>
            <p class='signups'>You don't have to, but if you like, answer any or all of these questions to help us provide more relevant content in your plan.</p>
            <p class='signups'>Do you..</p>
          </div>
        </div>
  