anchor.diff:  
         <div class="callout callout-primary">
           <div class="callout-content">
  -          <p>Using <a href="https://smooch.io">Smooch</a>? Head down to our <a href="https://help.dialoganalytics.com/sources">sources</a> page to easily connect to Dialog without writing code.</p>
  +          <p>Using <a href="https://www.zendesk.com/">Zendesk</a>, <a href="https://www.helpscout.net/">HelpScout</a> or <a href="https://frontapp.com/">Front</a>? We support all of them via <a href="https://smooch.io">Smooch</a>. Head down to our <a href="https://help.dialoganalytics.com/sources">sources</a> page to easily connect to Dialog without writing code.</p>
           </div>
         </div>
       </div>
  
positive.code:             <div class="panel-heading">Ruby</div>
              <ul class="list-group">
                <li class="list-group-item">
                  <a href="https://github.com/dialoganalytics/messenger-ruby-example">Messenger</a>
                </li>
                <li class="list-group-item">
                  <a href="#">Twilio IP Messaging</a> (soon)
                </li>
                <li class="list-group-item">
                  <a href="https://github.com/dialoganalytics/twilio-sms-ruby-example">Twilio SMS</a>
                </li>
                <li class="list-group-item">
                  <a href="#">Kik</a> (soon)
                </li>
              </ul>
            </div>
  
negative.code:             <div class="panel-heading">Node</div>
              <ul class="list-group">
                <li class="list-group-item">
                  <a href="#">Amazon Alexa</a> (soon)
                </li>
                <li class="list-group-item">
                  <a href="#">Google Actions</a> (soon)
                </li>
                <li class="list-group-item">
                  <a href="https://github.com/dialoganalytics/botkit-messenger-example">Messenger with Botkit</a>
                </li>
                <li class="list-group-item">
                  <a href="https://github.com/dialoganalytics/botkit-twilio-ipm-example">Twilio Programmable Chat with Botkit</a>
                </li>
                <li class="list-group-item">
                  <a href="https://github.com/dialoganalytics/kik-node-example">Kik</a>
  