anchor.diff:      <p>Once you see your location, click it and you'll see a footer appear, with a map. If this is the right place, click "Save".</p>
       <p>Note: if you're using IE8, you might see a blue border around some of the images: these won't appear when you publish your post.</p>
       <p>
  -      <img src="/images/admin/bloggers/footer_preview.png" alt="Footer preview" class="blog_image">
  +      <%= image_tag "admin/bloggers/footer_preview.png", :alt=>"Footer Preview", :class=>"blog_image" %>
       </p>
       <p>The name of the location you tagged will appear above the main editor. The Placeling plugin box contains a map of the location plus its name and address.</p>
       <p>Write your blog post and add a summary, then publish it. If you try to publish without adding a summary, an error will appear.</p>
       <p>
  -      <img src="/images/admin/bloggers/add_summary.png" alt="Add summary" class="blog_image">
  +      <%= image_tag "admin/bloggers/add_summary.png", :alt=>"Add Summary", :class=>"blog_image" %>
       </p>
       <p>When you publish the following will happen:</p>
       <p>
  
positive.code:     <p class="heading"><a name="new">How do I add a place that's not in Placeling's database?</a></p>
      <p>If you type in the name of a location and it doesn't appear, just hit the "enter" or "return" key and you'll see an option to add it:</p>
      <p>
        <img src="/images/admin/bloggers/search_post_enter.png" alt="Add New Place Link" class="blog_image">
      </p>
      <p>When you click the link, a new tab will open up and send you to Placeling.com (you may need to log in). You'll be asked to fill out the details of the place. You can type an address and the map will update for you (or vice versa):</p>
      <p>
        <img src="/images/admin/bloggers/create_new_place_with_details.png" alt="Create New Place" class="blog_image">
      </p>
      <p>You'll then need to confirm the details of the location...</p>
      <p>
        <img src="/images/admin/bloggers/create_new_place_confirm.png" alt="Confirm New Place Details" class="blog_image">
      </p>
      <p>...and it's added to your map:</p>
      <p>
        <img src="/images/admin/bloggers/placemarked_new_place.png" alt="New Place On Your Map" class="blog_image">
      </p>
      <p>At this point you can close Placeling and go back to your blog. From the admin page, close the Placeling window and re-open it. You should see your newly added place there, at the top of this list:</p>
      <p>
        <img src="/images/admin/bloggers/newly_added_place.png" alt="New Place On Your Map" class="blog_image">
      </p>
      <p class="heading"><a name="summary">Why do I need a summary?</a></p>
      <p>In order to link your blog post to Placeling, we require you to write a brief summary. This is so that when someone looks at a location you've added on Placeling, they can see why you think it's interesting.</p>
  
negative.code:     <p>Now you can, with <a href="http://wordpress.org/extend/plugins/placeling/">Placeling's Wordpress plugin</a>.</p>
      <p>Your blog posts appear in Placeling's iPhone app and can be embedded in a map on your blog.</p>
      <p>
        <%= image_tag "admin/bloggers/blog_tool_overview.png", :alt=>"Blog tool overview", :class=>"blog_image" %>
      </p>
      <p class="heading"><a name="faq">FAQ</a></p>
      <p><a href="#requirements">What do I need to use the plugin?</a></p>
  