anchor.diff:    title: "Opportunities identified to improve user engagement"
     content: "In-depth interviews, workshops, shadowing and user journey mapping uncovered opportunities far beyond a website redesign. Signposting of various screening resources, independent and UK-wide positioning through through linking to national screening programmes across each country, a more proactive and engaging service through regular updates via email or SMS and leveraging available open-source technologies all emerged as opportunities to explore further."
     image: "/product-stories/public-health-england-nsc-discovery/wall-with-stickies.jpg"
  -  image_description: "One of the first sketches of Plymouth University website"
  +  image_description: "Mapping out the new service"
   
   highlight_2:
     title: "Public Health England in numbers:"
  
positive.code:   title: "The service assessment through to Alpha"
    content: "Early validation of this Discovery phase has been delivered through successfully passing an internal service assessment (based on the Government Digital Service service assessment), conducted by the Department of Health and Social Care and PHE Digital. The next phase of this project is to prototype and test potential consultation platforms for screening recommendations, as the next step in creating a new online presence for UK NSC built around user needs."
    image: "/product-stories/public-health-england-nsc-discovery/screenshot.jpg"
    image_description: "Meeting of Plymouth Website project team"
  
  quote_3:
    quote: "[…] the panel were particularly impressed by the team’s commitment to co-location with the Service Manager from PHE being on site with the team from the agency almost every day. This made it easier for the team to make decisions in a clear, direct and transparent manner."
  
negative.code:   title: "Fragmented online health screening information"
    content: "The UK National Screening Committee (UK NSC) website is a key resource for experts and policy makers in shaping screening recommendations, as well as wider public interest, reaching 33,000+ visitors per month. With current content spread across disparate pages, inconsistent uses of design elements and outdated, underlying technical infrastructure, Public Health England identified the need to create a new online presence for UK NSC, built around user-needs."
    image: "/product-stories/public-health-england-nsc-discovery/table.jpg"
    image_description: "Discussing user needs"
  
  quote_1:
    quote: During this Discovery phase, we've established a user-centred design process within the UK NSC team to begin changing the current experience from a number of inconsistent and defragmented interactions into a single consistent journey, aligned to the digital service standard.
  