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  -      <h2>A free address database for everyone</h2>
  -      <p>Addresses are part of our everyday lives. But it's not easy - or cheap - to use them to analyse data, deliver goods or provide services to customers. We're here to change that.</p>
  +      <h2>Making  UK address data better for everyone</h2>
  +      <p>Addresses are part of our everyday lives. But it’s not simple to locate addresses, to enter addresses on websites,or even to get access to an accurate list. We’re here to change that.</p>
         <a href="#">Learn more</a>
          <%= image_tag 'home-gfx-mobile.png', :class => "home-gfx-mobile" %>
         <%= image_tag 'home-gfx.png', :class => "home-gfx" %>
  
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            <h2><a href="/developers/apis-and-data">Open Addresses in your apps</a></h2>
            <p>Developers! We’re looking for exciting and interesting ways open addresses can be used in your app or service. Get started with our API.</p>
            <div class="home-cta-data-indicator"><span>64<em>%</em></span> current data quality</div>
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            <h2><a href="/get-involved/add-an-address">Donate your address data</a></h2>
            <p>Open Addresses future depends on us all getting involved and donating our data. Collaborate with us and help develop and maintain a sustainable address database.</p>
            <div class="home-cta-data-indicator"><span>1.5<em>m</em></span> out of 40m addresses</div>  
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            <h2><a href="/get-involved/trialists">Partnering with Open Addresses</a></h2>
            <p>There should be no barriers to accessing data that is by its very nature, open. Try Open Addresses within your organisation and begin the journey of moving away from costly datasets.</p>
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negative.code:             <h2>Addressing political issues</h2>
              <p><strong>Something New are a political party who face a challenge faced by many organisations: hundreds of emails from multiple people each interested in different issues. Some issues were national, some issues were local - for example an issue with the nearby hospital, some were hyperlocal - for example concerns over a local park.</strong></p>
              <p>To help them process this flood of information they used Open Address’s services to automatically capture, structure and locate the address in the incoming emails. Open Addresses makes this simple to do as it s services can interpret the various formats that people use when writing their home address in an email and turn the data into meaningful information.</p>
              <p>This allows Something New to more easily understand where issues are being raised from and then provide a tailored response. It helps Something New engage more voters and it helps the voters get their voices heard.</p>
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