anchor.diff:              <tr>
                   <td style="padding: 18px 0 100px; font-family: 'Brandon Grotesque', 'Helvetica Neue', 'Helvetica', 'Arial', serif; font-size: 14px; letter-spacing: 0.05em; color: #6c6c6c; text-decoration: none">
                       <center>
  -                        <a href="http://www.harrys.com" style="font-family: 'Brandon Grotesque', 'Helvetica Neue', 'Helvetica', 'Arial', serif; font-size: 13px; color: #6c6c6c; text-decoration: none">Harrys.com</a> | <a href="tel:2151234567" style="font-family: 'Brandon Grotesque', 'Helvetica Neue', 'Helvetica', 'Arial', serif; font-size: 13px; color: #6c6c6c; text-decoration: none">(888) 212-6855</a>
  +                        <a href="http://www.thejoeyapp.com" style="font-family: 'Brandon Grotesque', 'Helvetica Neue', 'Helvetica', 'Arial', serif; font-size: 13px; color: #6c6c6c; text-decoration: none">thejoeyapp.com</a> | <a href="tel:2151234567" style="font-family: 'Brandon Grotesque', 'Helvetica Neue', 'Helvetica', 'Arial', serif; font-size: 13px; color: #6c6c6c; text-decoration: none"></a>
                       </center>
                   </td>
               </tr>
  
positive.code:           </tr>
          </table>
          <table style="margin: 0 auto; padding: 0; width: 651px; font-family: 'Helvetica Neue-Light', 'Helvetica Neue Light', 'Helvetica Neue', HelveticaNeue, Helvetica, Arial, sans-serif; font-size: 0; color: #CCC; font-weight: normal; border: 4px solid #995e5d; border-top: none; border-bottom: none; background: white; text-align: center;" width='651' cellspacing='0' cellpadding='0' align="center" bgcolor="#FFFFFF">
            <tr>
              <td style="padding: 22px 0 0;">
                <center>
                  <img src="<%= Rails.application.config.action_mailer.default_url_options %>/assets/harrys-is-coming.jpg" alt="Harry's Is Live! We're launcing a new shave brand. You'll be the first to know." style="display: block; margin: 0 auto; padding: 0; border: 0;">
                </center>
              </td>
            </tr>
          </table>
          <table style="margin: 0 auto; padding: 0; width: 651px; font-family: 'Helvetica Neue-Light', 'Helvetica Neue Light', 'Helvetica Neue', HelveticaNeue, Helvetica, Arial, sans-serif; font-size: 0; color: #CCC; font-weight: normal; border: 4px solid #995e5d; border-top: none; border-bottom: none; background: white; text-align: center;" width='651' cellspacing='0' cellpadding='0' align="center" bgcolor="#FFFFFF">
            <tr>
  
negative.code: </head>
  
  <body style="margin: 0; padding: 0;">
    <span style='font-size: 0; line-height: 0; height: 0; width: 0;'>
  Thank you for signing up. As an “insider” to the upcoming launch of Joey, the app, you will be the first to hear of our exciting news and updates. And won’t you help us spread the word to your networks? Who knows – you may know Jack whose colleague, Jill may have a cousin, Sarah with a 5 month old nursing infant!
   
  Reach out to your friends and family with your unique referral code…and when they sign up on our prelaunch page, YOU can win prizes! Track how many of your friends signed up and await your rewards at the end of the campaign.
   
  Hope you enjoy this little word-of-mouth game we set up for you. We want you to have as much fun telling people about Joey, as we do! So start sharing J
   
  Cheers,
  Prajakta</span>
    <table width="100%" cellspacing='0' cellpadding='0' border="0" bgcolor="#ebebeb" style="background-color: #ebebeb; padding: 73px 15px; margin: 0;">
      <tr>
        <td align="center">
  