anchor.diff:        </table>
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       <td width="100%" style="padding: 10px; font-family:Arial, Helvetica, sans-serif; font-size:14px; margin-top:0; mso-line-height-rule: exactly;line-height: 20px;">
           <font color="#333333">We've included some information below to help you get started. If you have any other questions, <a
           href="https://contact.blinkboxbooks.com" style="color:#ee0079; text-decoration: none;" target="_blank"
           title="Support at blinkbox books">check out our online help topics</a>.</font></td>
     </tr>
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     <tr>
       <td width="100%" style="padding: 10px; margin-top:0; font-family:Arial, Helvetica, sans-serif; font-size: 14px; font-weight: bold; font-style: italic;">
           <font color="#333333">The blinkbox books team</font>
       </td>
     </tr>
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  -   <tr>
  +  <tr>
       <td width="100%" style="margin-top:0; font-family:Arial, Helvetica, sans-serif; font-size: 12px; padding-top: 0; padding-right: 10px; padding-bottom: 10px; padding-left: 10px;">
         <font color="#666666">This email address is unmanned, so please don't reply.</font>
       </td>
     </tr>
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   </table>
   
   
   <table class="bbtable" cellpadding="10" cellspacing="0" border="0" bgcolor="#ffffff" width="580" align="center" style="border-top-style: solid; border-top-width: 1px;border-top-color: #cccbca; padding-top: 10px; margin-top: 10px;">
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  -        <tr>
  +  <tr>
       <td width="100%" style="font-family:Arial, Helvetica, sans-serif; font-size: 14px; font-weight:bold;">
        <font color="#000000">Getting started...</font>
        </td>
  
positive.code:         <tr>
            <td width="100%">
              <table class="bbtable" width="100%" align="center" cellpadding="7" bgcolor="#efefef">
  
             <tr align="center">
  
  			<td style="padding-top: 20px;"><a href="https://play.google.com/store/apps/details?id=com.blinkboxbooks.android" target="_blank"><img src="https://developer.android.com/images/brand/en_generic_rgb_wo_45.png"
                                                           alt="Get blinkbox books on the Play Store!"
                                                           title="Get blinkbox books on the App Store!" width="129" height="45"
                                                           style="display:block" border="0" /></a></td>
  
  			<td  style="padding-top: 20px;"> <a href="https://itunes.apple.com/gb/app/blinkbox-books-ebook-reader/id815037307?mt=8" target="_blank">
                    <img src="https://media.blinkboxbooks.com/params;v=0/assets/external/apple/download_on_the_app_store_2013-10-11.png"
                                                                                   alt="Get blinkbox books on the App Store!"
                                                                                   title="Get blinkbox books on the App Store!" width="135" height="40"
                                                                                   style="display:block" border="0" /></a></td>
  			</tr>
  
  			<tr align="center" class="force-col">
  			<td class="center" style="padding-bottom: 20px;"><font color="#000000"> <a href="https://play.google.com/store/apps/details?id=com.blinkboxbooks.android" target="_blank" style="font-family:Arial, Helvetica, sans-serif; font-size: 14px; color: #ee0079; text-decoration: none; font-weight: bold;">Android phone or tablet</a></font></td>
  			<td class="center" style="padding-bottom: 20px;"><font color="#ee0079"> <a href="https://itunes.apple.com/gb/app/blinkbox-books-ebook-reader/id815037307?mt=8" target="_blank" style="font-family:Arial, Helvetica, sans-serif; font-size: 14px; color: #ee0079;text-decoration: none; font-weight: bold;">iPhones and iPads</a></font></td>
  			</tr>
  
              </table>
  
            </td>
          </tr>
        </table>
  
negative.code:                        title="Try before you buy" width="141" height="118"
                         style="display:block" border="0" />
                  </td>
                  <td align="left" style="margin-top:0; font-family:Arial, Helvetica, sans-serif; font-size: 14px;mso-line-height-rule: exactly;line-height: 20px; ">
                      <font color="#000000" style="font-weight: bold;">Try before you buy</font><br />
                      <font color="#333333">Read a free sample of any eBook, so you know you'll enjoy it</font>
  