anchor.diff:          <h4>
             Choose your communication method
           </h4>
  -        <p class="text-muted">Helpful comes with an embeddable help box you can install on your own website. This lets your customers quickly send you feedback from any page. Needs something even more custom? Use our API.</p>
  +        <p class="text-muted">Embed a help box right on your own website allowing quick and direct feedback from any page. Need something more robust? Use our API to develop your own custom implementation.</p>
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positive.code:     <div class="col-xs-12 col-sm-6">
        <div class="padding-large">
          <h4>
            Fast, simple features that serve a purpose
          </h4>
          <p class="text-muted">Helpful is built for speed. Read messages, assign co-workers to help out, organize, and respond in seconds without ever leaving the inbox.</p>
        </div>
      </div>
      <div class="col-xs-12 col-sm-6">
  
negative.code:         <h4>
            Feels personal to your customers
          </h4>
          <p class="text-muted">Your customers will receive emails directly from your  eam. The result is a more personal encounter and dialogue that will make your customers feel engaged and supported.</p>
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