anchor.diff:  
     <div class="block block-inverted block-image-bg">
       <div class="container">
  -      <h1 class="text-center text-serif">Build companies better, together.</h1>
  +      <h1 class="text-center">Build companies better, together.</h1>
   
  -      <p class="text-center lead">Without limitations of geography, time, and logistics, Assembly connects talented minds to build great software products. Everyone can make an impact, and success is shared equitably.</p>
  +      <p class="text-center lead">Assembly is a platform for creating crowd-founded startups, built and owned by their makers. Talented minds everywhere are invited to help, and both success and profit are shared equitably.</p>
   
         <div class="section" style="margin-bottom: 24px;">
   
  
positive.code: 
          </div><!-- .row -->
  
          <figure class="text-center figure-inverted" style="margin-top: 30px;">Four of many products currently being built collaboratively on Assembly. <a href="<%= discover_path %>">Explore more products &rarr;</a></figure>
        </div><!-- .section -->
      </div><!-- .container -->
    </div><!-- .block -->
  
negative.code:   </div>
  
    <div class="container">
      <div class="row">
        <div class="col-xs-12">
  
            <p class="text-large text-center">
              By trade, we may be developers, designers, writers, and marketers—but at heart, we're makers.  Assembly is for those makers that want to create something on their own terms, choose their own challenges, and focus on the things they love. <strong>Creating together on Assembly frees us to think bigger, be more driven, and go further.</strong>
            </p>
            
            <hr style="margin-bottom: 36px; margin-top: 36px;">
          
        </div>
      </div>
    </div>
    
    <div class="container">
      <div class="row">
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          <div class="section" style="margin-bottom: 36px;">
            <h2 class="text-center">Zigging where others Zag</h2>
  
            <div class="row" style="margin-bottom: 24px;">
              <div class="col-xs-4 text-right text-muted" style="margin-top: 20px;">
                <h6>Traditional companies</h6>
                <ul class="list-unstyled list-ruled text-sans">
                  <li>Investors and founders have ownership</li>
                  <li style="line-height: 50px;">Complex organizational structure</li>
                  <li>Most work happens in the office,<br>during the day</li>
                  <li>Employment contracts</li>
                </ul>
              </div>
  
              <div class="col-xs-4">
                <div class="card card-lg text-center" style="box-shadow: inset 0 0 0 2px rgba(123, 171, 94, 0.48), 0 1px 0 0 rgba(0, 0, 0, 0.04);">
                  <div class="card-body">
                    <h6 class="text-serif">Assembly startups</h6>
                    <ul class="list-unstyled list-ruled omega text-success">
                      <li>Everyone has ownership</li>
                      <li>Everyone contributes where they are most effective</li>
                      <li>Collaboration can happen around-the-clock by people everywhere</li>
                      <li>Revenue is split equitably between contributors</li>
                    </ul>
                  </div>
                </div>
              </div>
  
              <div class="col-xs-4 text-muted" style="margin-top: 20px;">
                <h6>Side projects</h6>
                <ul class="list-unstyled list-ruled text-sans">
                  <li>Creator has ownership</li>
                  <li style="line-height: 50px;">Working alone</li>
                  <li>Work happens at home, on nights<br>and weekends</li>
                  <li>Revenue is rare</li>
                </ul>
              </div>
            </div>
          </div>
  
          <p class="lead text-center omega">
            <a class="text-success" href="<%=getting_started_path%>">View our Field Guide to learn how to get started on Assembly &rarr;
            </a>
          </p>
      </div>
  
    </div><!-- .container -->
  