anchor.diff:                <tr>
                   <td align="center">
                     <img src="<%= @strings[:img_04] %>"
  -                       alt="It gives us great pleasure to invite you to our
  -                       ASICS Hub during the 2016 Rio Olympics.
  -                       When: AUGUST 03RD UNTIL AUGUST 21ST.
  -                       Time: FROM 12PM TO 10PM.
  -                       Where: Est. Boca do Mato, 803 Vargem pequena Rio de janeiro"
  +                       alt="<%= @strings[:when] %> <%= @strings[:where] %>"
                          width="600"
                          style="display:block; width:100%; margin:0 auto"/>
                   </td>
  
positive.code:               <tr>
                  <td align="center">
                    <img src="<%= @strings[:img_02] %>"
                         alt="This is an open letter to anyone striving
                          to a sporting goal over this summer.
                          If you want it more than all night parties.
                          If you want it more than sleep.
                          If you want it more than perfect hair.
                          Or cake.
  
                          More than straight teeth and a pretty nose.
                          More than soft hands.
                          If you really want to be an athlete,
                          just wanting it isn't enough.
                          You've got to want it more." width="600"
                         style="display:block; width:100%; margin:0 auto"/>
                  </td>
                </tr>
  
negative.code:                 <td align="center">
                    <a href="http://asicshub.com.br/rsvp/confirm/<%= @user.invite_token %>">
                      <img src="<%= @strings[:img_05] %>"
                           alt="<%= @strings[:link] %> http://asicshub.com.br/rsvp/confirm/<%= @user.invite_token %>"
                           width="600"
                           style="display:block; width:100%; margin:0 auto"/>
                    </a>
  