anchor.diff:                          <div class="alert">
                               Having trouble? <a href='https://twitter.com/playplayio' target="_blank">@playplayio</a> on Twitter
                               <br><br>
  -                            <a href="https://twitter.com/share" class="twitter-share-button"{count} data-url="<%= SlackGamebot::Service.url %>" data-text="I'm team captain on PlayPlay, a free ping pong, chess, pool and tic-tac-toe bot for @SlackHQ @SlackAPI." data-via="playplayio" data-size="large" data-related="SlackAPI">Tweet</a>
  +                            <a href="https://twitter.com/share" class="twitter-share-button" data-url="<%= SlackGamebot::Service.url %>" data-text="I'm team captain on PlayPlay, a free ping pong, chess, pool and tic-tac-toe bot for @SlackHQ @SlackAPI." data-via="playplayio" data-size="large" data-related="SlackAPI">Tweet</a>
                               <br><br>
                               <a href='<%= SlackGamebot::Service.url %>'>Go back to playplay.io.</a>
                           </div>
  
positive.code:                         <a href='https://twitter.com/playplayio'>tweet at @playplayio</a>,
                          or <a href='mailto:dblock[at]dblock[dot]org'>e-mail dblock[at]dblock[dot]org</a>.
                          <br><br>
                          <a href="https://twitter.com/share" class="twitter-share-button"{count} data-url="<%= SlackGamebot::Service.url %>" data-text="Check out PlayPlay, a free ping pong, chess and pool bot for @SlackHQ @SlackAPI." data-via="playplayio" data-size="large" data-related="SlackAPI">Tweet</a>
                          <br><br>
                          Follow Us or DM <a href='https://twitter.com/playplayio' target="_blank">@playplayio on Twitter</a> and show us some love on <a href='https://www.producthunt.com/tech/playplay-io' target='_blank'>ProductHunt</a>.
                          Playplay is <a href='https://twitter.com/dblockdotorg' target="_blank">@dblockdotorg</a>'s pet project and is work in progress.
  
negative.code:                     <a id="uptime" href="https://twitter.com/playplayio">
                          <h6 id="value" class="section-subheading text-center">&nbsp;</h6>
                      </a>
                      <div>
                          Bot offline?
                          <a href="https://twitter.com/messages/compose?recipient_id=4528918701&text=Help! My bot is offline. My team name is " class="twitter-dm-button" data-screen-name="@playplayio">
                          I'm having trouble, DM @playplayio</a>
                      </div>
                      <a href="#gotslack" class="page-scroll btn btn-xl">Get Started</a>
                  </div>
              </div>
  