anchor.diff:      <div id="main_copy">
         <div id="headline">Your Places</div>
         <p class="copy">Where you've been.</p>
  +
         <p class="copy">Where you want to go.</p>
  +
         <p class="copy">With friends.</p>
  +
         <div id="homepage_action">
  -        <div class="register"><span class="social_proof">Join thousands of locals</span> <span id="homepage_register"><%= link_to "Create Your Own Map", new_user_registration_path(), :class => "submit sign_up" %></span></div>
  +        <div class="register"><span class="social_proof">Join thousands of locals</span>
  +          <span id="homepage_register"><%= link_to "Create Your Own Map", new_user_registration_path(), :class => "submit sign_up" %></span>
  +        </div>
         </div>
         <div id="homepage_people">
           <% @users.each do |user| %>
  -          <div class="homepage_photo_holder"><%= image_tag(user.thumb_cache_url, :class=>"homepage_photo")%></div>
  +            <div class="homepage_photo_holder"><%= image_tag(user.thumb_cache_url, :class => "homepage_photo") %></div>
           <% end %>
         </div>
       </div>
  
positive.code: </div>
  <div id="homepage_finish">
    <div id="finish_options">
      Need more info? <%= mail_to "contact@placeling.com", "Email us", :encode => "javascript"%><span id="stay_in_touch">Stay in touch:</span> <span class="social_connect"><a href="http://www.facebook.com/placeling"><%= image_tag "home/facebook.png", :alt => "FB", :id => "facebook" %></a></span> <span class="social_connect"><a href="https://www.twitter.com/placeling"><%= image_tag "home/twitter.png", :alt => "Twitter", :id => "twitter" %></span> <span class="social_connect"><a href="http://blog.placeling.com"><%= image_tag "home/tumblr.png", :alt => "Blog", :id => "blog" %></a></span>
    </div>
  </div>
  
negative.code:     <div class="mini_headline">What Else Can You Do With Placeling?</div>
      <div class="feature_unit">
        <div class="feature_image">
          <%= image_tag(asset_path("home/features/tour.jpg")) %>
        </div>
        <div class="feature_description">
          <p class="feature_headline">Be The
            Guide <%= image_tag(asset_path("header/tour_compass.png"), :class => "watermark") %></p>
  
          <p class="feature_details">Turn the places on your map into shareable, printable tours.</p>
  
          <p class="learn_link"><%= link_to("Shareable Tours", tour_path, :class => "tour_link") %></p>
        </div>
      </div>
      <div class="feature_unit">
        <div class="feature_image">
          <%= image_tag(asset_path("home/features/questions.jpg")) %>
        </div>
        <div class="feature_description">
          <p class="feature_headline">Find The Perfect
            Place <%= image_tag(asset_path("header/AnswersGlyph_lightbulb.png"), :class => "watermark") %></p>
  
          <p class="feature_details">Ask your friends for their favorite places - and add them to your map.</p>
  
          <p class="learn_link"><%= link_to("Ask A Question", questions_path, :class => "question_link") %></p>
        </div>
      </div>
      <div class="feature_unit">
        <div class="feature_image">
          <%= image_tag(asset_path("home/features/infographic.jpg")) %>
        </div>
        <div class="feature_description">
          <p class="feature_headline">Get The Locals' Perspective</p>
  
          <p class="feature_details">We ask local experts for the best of their city - and you get it automatically.</p>
  
          <p class="learn_link"><%= link_to("City Guides", local_path, :class => "city_guide_link") %></p>
        </div>
      </div>
      <div class="feature_unit">
        <div class="feature_image">
          <%= image_tag(asset_path("home/features/wordpress.png")) %>
        </div>
        <div class="feature_description">
          <p class="feature_headline">Your Map In Your Blog</p>
  
          <p class="feature_details">Embed your map in your blog and use our plugin to add pins to it.</p>
  
          <p class="learn_link"><%= link_to("Blogging Tools", bloggers_path, :class => "blog_tools_link") %></p>
        </div>
      </div>
    </div>
  