anchor.diff:              <h3><a href="/explore">Explore</a></h3>
               <ul>
                 <li><a href="/map">GFW Interactive Map</a></li>
  -              <li><a href="/countries">Country profiles & rankings</a></li>
  +              <li><a href="/countries">Country Profiles & Rankings</a></li>
                 <li><a class="mobile-friendly" href="http://commodities.globalforestwatch.org/">Commodities</a></li>
                 <li><a class="mobile-friendly" href="http://fires.globalforestwatch.org/">Fires</a></li>
                 <li><a href="/explore/applications">All applications</a></li>
  
positive.code:               <li><a href="/about/the-gfw-partnership">The GFW partnership</a></li>
                <li><a href="/about/videos">Videos</a></li>
                <li><a href="/about/awards_and_testimonials">Awards & testimonials</a></li>
                <li><a href="/about/data_policy">Data Policy</a></li>
                <li><a href="/about/contact-us">Contact us</a></li>
              </ul>
            </div>
  
negative.code:           <div class="col">
              <h3><a href="/howto">How to</a></h3>
              <ul class="submenu">
                <li><a href="/howto/view-data">Visualize data</a></li>
                <li><a href="/howto/view-statistics">View statistics</a></li>
                <li><a href="/howto/analyze-forest-change">Analyze forest change</a></li>
                <li><a href="/howto/subscribe-to-tree-clearing">Subscribe to tree clearing alerts</a></li>
                <li><a href="/howto/submit-a-story">Submit a story</a></li>
                <li><a href="/howto/odp">Open Data Portal</a></li>
  