anchor.diff:              <p class="text-muted text-center">Square (1:1) images only, please.</p>
             </div>
           </div>
  +
  +      </div>
  +
  +      <hr>
  +
  +      <h6>The Story</h6>
  +
  +      <div class="row">
  +        <div class="col-sm-12">
  +
  +          <div class="form-group">
  +            <%= f.label :lead, 'Blurb', class: 'form-label' %>
  +            <div class="row">
  +              <div class="col-md-8">
  +                <%= f.text_area :lead, class: 'form-control input-lg', rows: 2 %>
  +              </div>
  +              <div class="col-md-4">
  +                <p class="help-block alpha">
  +                  Keep it short. How would you describe your product in a tweet?
  +                </p>
  +              </div>
  +            </div>
  +          </div>
  +
  +          <div class="form-group">
  +            <%= f.label :description, 'Description', class: 'form-label' %>
  +            <div class="row">
  +              <div class="col-md-8">
  +                <%= f.text_area :description, class: 'form-control', rows: 2, data: { autosize: '', 'validate-length' => 2 } %>
  +              </div>
  +              <div class="col-md-4">
  +                <p class="help-block alpha">
  +                  Dive into the details. How did you come up with the idea? What makes it great?
  +                </p>
  +              </div>
  +            </div>
  +          </div>
  +
  +        </div>
         </div>
   
         <div class="form-actions">
  
positive.code:             <%= f.label :homepage_url, 'Product homepage url', class: 'form-label' %>
              <%= f.url_field :homepage_url, class: 'form-control', maxlength: 255 %>
            </div>
          </div>
  
          <div class="col-sm-4">
  
negative.code:     <% end %>
    </div>
  
    <div class="tab-pane" id="vision">
  
      <%= form_for @product do |f| %>
        <div class="form-group">
          <%= f.label :goals, 'Goals', class: 'form-label' %>
          <div class="row">
            <div class="col-md-8">
              <%= f.text_area :goals, class: 'form-control', data: { autosize: '' }, rows: 2 %>
            </div>
            <div class="col-md-4">
              <p class="help-block alpha">
                What problems are you trying to solve with the product? Setting goals early often helps align people's expectations later.
              </p>
            </div>
          </div>
        </div>
  
        <div class="form-group">
          <%= f.label :key_features, 'Key Features', class: 'form-label' %>
          <div class="row">
            <div class="col-md-8">
              <%= f.text_area :key_features, class: 'form-control', data: { autosize: '' }, rows: 2 %>
            </div>
            <div class="col-md-4">
              <p class="alpha help-block">
                What do you expect the key features of the product to be? What sets it apart from others?
              </p>
            </div>
          </div>
        </div>
  
        <div class="form-group">
          <%= f.label :target_audience, 'Target Audience', class: 'form-label' %>
          <div class="row">
            <div class="col-md-8">
              <%= f.text_area :target_audience, class: 'form-control', data: { autosize: '' }, rows: 2 %>
            </div>
            <div class="col-md-4">
              <p class="alpha help-block">
                Who are you solving problems for? What is unique about that market?
              </p>
            </div>
          </div>
        </div>
  
        <div class="form-group">
          <%= f.label :competing_products, 'Competing Products', class: 'form-label' %>
          <div class="row">
            <div class="col-md-8">
              <%= f.text_area :competing_products, class: 'form-control', data: { autosize: '' }, rows: 2 %>
            </div>
            <div class="col-md-4">
              <p class="alpha help-block">
                What do you consider is your biggest competition? For example, Facebook may consider MySpace their biggest competitor.
              </p>
            </div>
          </div>
        </div>
  
        <div class="form-group">
          <%= f.label :competitive_advantage, 'Competitive Advantage', class: 'form-label' %>
          <div class="row">
            <div class="col-md-8">
              <%= f.text_area :competitive_advantage, class: 'form-control', data: { autosize: '' }, rows: 2 %>
            </div>
            <div class="col-md-4">
              <p class="alpha help-block">
                What advantage do you have over these competitors that is uniquely yours?
              </p>
            </div>
          </div>
        </div>
  
        <div class="form-group">
          <%= f.label :monetization_strategy, 'Monetization Strategy', class: 'form-label' %>
          <div class="row">
            <div class="col-md-8">
              <%= f.text_area :monetization_strategy, class: 'form-control', data: { autosize: '' }, rows: 2 %>
            </div>
            <div class="col-md-4">
              <p class="alpha help-block">
                How should this product be monetized?
              </p>
            </div>
          </div>
        </div>
  
        <div class="form-actions">
          <%= f.submit 'Save', class: 'btn btn-primary' %>
        </div>
      <% end %>
  
    </div>
  
    <div class="tab-pane" id="core-team">
  
      <table class="table table-responsive">
        <thead>
  