anchor.diff:          </div>
           <div class="row text-center">
             <div class="col-md-4 col-sm-4 svc-item">
  -         
  +
   
   
             </div>
  
positive.code:     <h1> Strategic Plan
      </h1>
      <p>
        <%= link_to 'Strategic Plan', '/documents/datacite_strategic_plan_ 2018-2021.pdf' %>
      </p>
    </div>
  
negative.code:             </div>
            </div>
            <div class="col-md-4 col-sm-4 svc-item">
              <div class="thumbnail">
                <%= image_tag "board_wittenberg.jpg" %>
                <div class="caption">
                  <h4>Jamie Wittenberg</h4>
  