anchor.diff:                data-plan-amount="<%= plan.formatted_price %>"
                 data-plan-subscribe="<%= !plan.price.zero? %>">
   
  -              
                   <span class="geomicon geomicon-check"></span>
  -                
   
                   <span class="plan-select-message">
  -                  Subscribe<% if plan == @account.billing_plan %>d<% end %>
  +                  <%= t('.subscribe') %><% if plan == @account.billing_plan %><%= t('.letter_d') %><% end %>
                   </span>
   
                 </button>
  -              
  +
               </div>
             </div>
           <% end %>
         </div>
       </div>
   
  -    <p>
  -      Think you might go through more than <%= @plans.last.max_conversations %> conversations in a month? <a href="mailto:helpful@helpful.io">Let us know</a>, and we'll give you the best deal ever.
  -    </p>
  +    <% if signed_in? %>
  +      <%= mail_to 'helpful@helpful.io', t('.need_more'), data: {helpful: 'helpful', 'helpful-email' => current_user.email, 'helpful-name' => current_user.name}, class: 'btn btn-default' %>
  +    <% else %>
  +      <%= mail_to 'helpful@helpful.io', t('.need_more'), data: {helpful: 'helpful'}, class: 'btn btn-default' %>
  +    <% end %>
  +
   
       <%= f.hidden_field :billing_plan_slug %>
       <%= f.hidden_field :stripe_token %>
  
positive.code: 
    <fieldset>
  
      <h2>Upgrade Your Plan</h2>
  
      <p>How many support requests do you think you'll have each month? Select the plan that works for you or <a href="mailto:helpful@helpful.io">ask us for help</a>.</p>
  
      <div class="form-group">
        <div class="row">
  
negative.code:                 <%= plan.name %>
                </h4>
                <p>
                  <strong><%= plan.max_conversations %> <%= t('.conversations') %></strong>
                </p>
                <p>
                  <% if plan.price.zero? %>
                    <%= t('.totally_free') %>
                  <% else %>
                    <%= number_to_currency(plan.price, precision: 0) %>/month
                  <% end %>
  