anchor.diff:        <div class="card-col-6">
           <%= image_tag "placeholder.jpg", {:title => "Placeholder", :alt => "Placeholder Iamge", class: "card-col-6_img"} %>
           <p class="text-center card-col-6_desc">
  -          A copy of industry leading DevOps -Metrics book,
  +          A copy of industry leading DevOps Metrics book,
             <%= link_to 'Accelerate', '#', class: 'link' %>
           </p>
         </div>
  
positive.code: <header class="banner-container analytics-fb-header-container">
    <div class="container">
      <h1 class="banner-container_heading analytics-fb-header"> Shape the future of GoCD with us! </h1>
      <p class="text-center analytics-fb-header_desc">Receive free books and surprise gifts in exchange for your feedback.</p>
    </div>
  </header>
  
  
negative.code:       <h3 class="analytics-fb-form_content_header">What you need to do:</h3>
        <ul class="analytics-fb-form_content_list">
          <li>
            Register here (we will let you know whether you are qualified within one business day via email)
          </li>
          <li>
            Receive a link to download the latest GoCD Analytics plugin via email
          </li>
          <li>
            Install and use the Analytics plugin for 30 days
          </li>
          <li>
            Give us feedback along your journey via slack or email
          </li>
          <li>
            Await your weekly gift!
          </li>
        </ul>
  
  