anchor.diff:              <tbody>
                 <tr style="border-collapse: collapse;">
                   <td width="500" style="border-collapse: collapse;">
  -                  <h2>Thank you for posting your question to AskThem, <%= @user.given_name %></h2>
  +                  <h2>Great work, <%= @user.given_name %>, your question is posted.
  +					  <br><br>Now it's time to organize!
  +				  </h2>
   
  +				  <p>To get an answer, you need to share your question with as many people as possible.<br>&nbsp;</p>
  +					  
  +				  <p><strong>STEP 1</strong><br>Forward this email to at least 5 friends and ask them to sign the question by clicking below and then *share it to Facebook*.<br>&nbsp;</p>
  +
  +				  <p><strong>STEP 2</strong><br>Share the question on Facebook yourself.  This is the <em>single most powerful</em> way to get more signers.<br>&nbsp;</p>
  +
  +				  <p><strong>STEP 3</strong><br>Finally, if you have a Twitter account, visit the question page and share to Twitter.  This can echo to thousands of people in a very short period of time.<br>&nbsp;</p>
  +				  
  +				  <p>Good luck!<br><br>We hope you reach the threshold-- remember to check your progress daily and keep sharing the question.  If you have any questions, please don't hesitate to email Maryam at maryam@askthem.io.</p>
  +				  
  +				  <br><br>		
  +		
  +				  
                     <dl>
  -                    <dt>Title:</dt>
  -                    <dt><%= @question.title %></dt>
  +                    <dt><h3><a style="color: #82B7C8;" href="<%= question_url(@question.state, @question.id) %>"><%= @question.title %></a></h3></dt>
                       <br>
   
  -                    <dt>Topic:</dt>
                       <dt><%= @question.subject %></dt>
                       <br>
   
  -                    <dt>To:</dt>
                       <dt>
                         <span><%= link_to @question.person.name, person_url(@question.state, @question.person.id) %></span>
                         <span>(<%= person_attributes(@question.person) %>)</span>
                       </dt>
                       <br>
   
  -                    <dt>Body:</dt>
  +
                       <dt><%= @question.body %></dt>
                       <br>
                     </dl>
   
                     <p>
  -                    <a href="<%= question_url(@question.state, @question.id) %>">Here's a permalink to your question</a>, which you can share over email and on Facebook & Twitter.
  +                    For more tips on gathering support for this question and more info on how AskThem works, <a href="http://www.askthem.io/faq">please visit our FAQ</a>.
                     </p>
                     <p>
  -                    Now, get others to join you in supporting this question. When it reaches the signature threshold, we'll deliver it publicly to its target and push for a public response.
  -                  </p>
  -                  <p>
  -                    For tips on gathering support for this question and more info on how AskThem works, <a href="http://www.askthem.io/faq">please visit our FAQ</a>.
  -                  </p>
  -                  <p>
  -                      Thank you,
  +                      Thank you,<br><br>
                         The AskThem Team
                     </p>
                   </td>
  
positive.code: <body style="width: 100% !important; background-color: #d8f2f6 !important; margin: 0; padding: 0;" bgcolor="#d8f2f6">
    <table width="100%" cellpadding="0" cellspacing="0" border="0" id="background-table" style="background-color: #d8f2f6; font-family: Roboto, Helvetica, sans-serif; color: #32515a;" bgcolor="#d8f2f6">
      <tbody>
        <tr id="header" style="border-collapse: collapse; display: block; margin: 45px;">
          <td align="center" style="border-collapse: collapse;">
            <table width="640" cellpadding="0" cellspacing="0" border="0">
              <tbody>
  
negative.code:                     <img label="AskThem" editable="true" width="135" src="http://www.askthem.io/assets/logo.png" class="w640" border="0" align="top" style="display: block !important; outline: none !important; text-decoration: none !important;" />
                    </a>
                    <p class="tagline" style="color: #82B7C8; position: relative; top: 12px;">
                      Ask questions and get answers.
                    </p>
                  </div>
                </tr>
  