anchor.diff:  
   <div class="container" style="padding-top: 120px; padding-bottom: 120px">
   
  -  <h3 class="text-uppercase text-center" style="padding-bottom: 40px">Built with your customers in mind</h3>
  +  <h3 class="text-uppercase text-center" style="padding-bottom: 40px">Built with your customers (and your wallet) in mind</h3>
   
     <div class="row">
       <div class="col-xs-12 col-sm-6">
         <div class="padding-large">
           <h4>
  -          100% free for as many people as you like
  +          100% free, no "seat" limitations
           </h4>
  -        <p class="text-muted">Invite your entire team and send unlimited messages with your free, and always free,  Helpful shared inbox.  Never pay per seat again so you can invite everyone from the CEO to the new intern to help.</p>
  +        <p class="text-muted">Invite your entire team and send unlimited messages entirely free, forever. Never pay "per seat" ever again.</p>
         </div>
       </div>
       <div class="col-xs-12 col-sm-6">
  
positive.code:     <div class="col-xs-12 col-sm-6">
        <div class="padding-large">
          <h4>
            Fast, simple features that serve a purpose
          </h4>
          <p class="text-muted">Helpful is built for speed. Read messages, assign co-workers to help out, organize, and respond in seconds without ever leaving the inbox.</p>
        </div>
      </div>
      <div class="col-xs-12 col-sm-6">
  
negative.code:         <h4>
            Feels personal to your customers
          </h4>
          <p class="text-muted">Your customers will receive emails directly from your  eam. The result is a more personal encounter and dialogue that will make your customers feel engaged and supported.</p>
        </div>
      </div>
    </div>
  