anchor.diff:  
           </div><!-- .row -->
   
  -        <figure class="text-center figure-inverted" style="margin-top: 30px;">Four of many products currently being built collaboratively on Assembly. <a href="<%= discover_path %>">Explore more products &rarr;</a></figure>
  +        <figure class="text-center figure-inverted" style="margin-top: 30px;">Four of many startups currently being openly built on Assembly. <a href="<%= discover_path %>">Explore more products &rarr;</a></figure>
         </div><!-- .section -->
       </div><!-- .container -->
     </div><!-- .block -->
  
positive.code:   </div>
  
    <div class="container">
  
      <div class="section" style="margin-bottom: 36px;">
        <h2 class="text-center">Zigging where others Zag</h2>
  
        <div class="row" style="margin-bottom: 24px;">
          <div class="col-xs-4 text-right text-muted" style="margin-top: 20px;">
            <h6>Traditional companies</h6>
            <ul class="list-unstyled list-ruled text-sans">
              <li>Investors and founders have ownership</li>
              <li style="line-height: 50px;">Complex organizational structure</li>
              <li>Most work happens in the office,<br>during the day</li>
              <li>Employment contracts</li>
            </ul>
          </div>
  
          <div class="col-xs-4">
            <div class="card card-lg text-center" style="box-shadow: inset 0 0 0 2px rgba(123, 171, 94, 0.48), 0 1px 0 0 rgba(0, 0, 0, 0.04);">
              <div class="card-body">
                <h6 class="text-serif">Assembly startups</h6>
                <ul class="list-unstyled list-ruled omega text-success">
                  <li>Everyone has ownership</li>
                  <li>Everyone contributes where they are most effective</li>
                  <li>Products are built around-the-clock by distributed teams</li>
                  <li>Revenue is split equitably between contributors</li>
                </ul>
              </div>
            </div>
          </div>
  
          <div class="col-xs-4 text-muted" style="margin-top: 20px;">
            <h6>Side projects</h6>
            <ul class="list-unstyled list-ruled text-sans">
              <li>Creator has ownership</li>
              <li style="line-height: 50px;">One-person team</li>
              <li>Work happens at home, on nights<br>and weekends</li>
              <li>Revenue is rare</li>
            </ul>
          </div>
        </div>
  
        <p class="lead text-center omega"><a class="text-success" href="#">View our Field Guide to learn more about how Assembly works &rarr;</a></p>
      </div>
  
    </div><!-- .container -->
  
negative.code: 
    <div class="block block-inverted block-image-bg">
      <div class="container">
        <h1 class="text-center">Build companies better, together.</h1>
  
        <p class="text-center lead">Assembly is a platform for creating crowd-founded startups, built and owned by their makers. Talented minds everywhere are invited to help, and both success and profit are shared equitably.</p>
  
        <div class="section" style="margin-bottom: 24px;">
  
  