anchor.diff:          <div class="col-lg-4">
             <h4>Find out More</h4>
             <div class="hline-w"></div>
  -          <p>To learn more about spaced education learning and the advantages of retrieval studying, check out the book <a href="http://www.amazon.com/Make-It-Stick-Successful-Learning/dp/0674729013" target="_blank"><i>Make it Stick</i> by Peter C. Brown. &nbsp <%= icon('share-square-o') %></a></p>
  +          <p> To learn more about the educational strategies used in this app, including question-generation, spaced repetition, and testing, check out the book <a href="http://www.amazon.com/Make-It-Stick-Successful-Learning/dp/0674729013" target="_blank"><i>Make it Stick</i> by Peter C. Brown. &nbsp <%= icon('share-square-o') %></a></p>
           </div>
           <div class="col-lg-4">
  -          <h4>Our Office</h4>
  +          <h4>Contact Us</h4>
             <div class="hline-w"></div>
             <p>
               125 Mt. Auburn Street room 524<br>
               Cambridge, MA 02138
  +            help@askup.us
  +            Follow us on Twitter: @goaskup
             </p>
  -          <p>&copy 2014 Harvard TLT</p>
  +          <p>&copy 2015 Harvard TLT</p>
           </div>
         
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  -   </div><!--/footerwrap -->+   </div><!--/footerwrap -->
  
positive.code:       <div class="row center">
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            <%= icon('pencil') %>
            <h3>Create Questions</h3>
            <p>Great question are designed to encourage deep thinking.  Great questions do not ask for a simple yes/no answer, but instead require a thoughtful explanation.</p>
            <!--<p><br/><a href="#" class="btn btn-theme">More Info</a></p> -->
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negative.code:         <div class="col-md-4">
            <%= icon('university') %>
            <h3>Study the Right Way</h3>
            <p>Effective learning requires recall, reflection, generation, and testing—techniques that you will practice while using AskUp.  Studies have also shown that spaced learning, that is, learning the material spread out over time, is more effective than spending the same amount of time cramming the material over a short period.  Mixing up your studies, by studying different subjects at the same time, is (harder) but more effective than studying one subject first, then moving to the next one.  Don’t forget to use these techniques with AskUp!</p>
            <!-- <p><br/><a href="#" class="btn btn-theme">More Info</a></p> -->
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