anchor.diff:  
   
     <h3>Who decides on the actions?</h3>
  -  <p>The list is currently curated. The ideal to ensure that every action
  -    should have an equal and opposite action. If you feel that balance is missing,
  +  <p>Currently the list is curated from submissions. If you feel that balance is missing,
       or you want to raise awareness of an action, please get in contact: kevin@skinofstars.com</p>
   
   
     <h3>How does it work?</h3>
  -  <p>You are trying the idea out in the super-alpha-MVP stage. This means the
  -    extension is rudimentary. It looks at the text within a story and matches up
  -    against some required and some likely words.</p>
  +  <p>You are trying the idea out in the super-alpha-MVP stage. It looks at the text
  +    within a story and matches up against some required and some likely words.</p>
   
     <p>Because news sites tend to have a lot going on in a page, this is targetting
       the known layouts of major news outlets. It currently only works for the following
  
positive.code:   <p>Modern news is a media business. We read it, then forget it. The news cycle spins on.</p>
  
    <p><b>Call to Action</b> places buttons at the end of news articles with options
      of things you can do about what you've read. You have an easy choice to do more if you want.</p>
  
  
    <h3>Give me things to do!</h3>
  
negative.code:     <li>Daily Mail UK</li>
      <li>Telegraph UK</li>
      <li>Huffington Post UK</li>
      <li>Forbes</li>
    </ul>
  
    <p>If you'd like your favourite news site to be added, please get in touch: kevin@skinofstars.com</p>
  
    <p>If you'd like to help with the project, it's open source! Get yourself
      over to the Github page:
      <a href="https://github.com/skinofstars/call-to-action">https://github.com/skinofstars/call-to-action</a>
    </p>
  
  
    <h3>Why</h3>
    <p>For a long time I got frustrated with reading the news. I felt like I was
      just watching bad things happen. It made me sad</p>
  
    <p>My first decision was to stop reading the news. This helped a little, I felt
      liberated and happier. Problem was, I was just sticking my head in the sand.</p>
  
    <p>What I wanted was an option or encouragement for something to do about what
      I was reading. I wanted buttons at the end recommending things I could do.</p>
  
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