anchor.diff:  
       <div class='col-sm-6 col-sm-offset-3'>
         <p>
  -        <a href='mailto:dschleith@gmail.com?Subject=Bus%20Detective%20Partner'>Email Daniel Schleith</a>
  +        Email
  +        <%= mail_to 'mailto:dschleith@gmail.com', 'Daniel Schleith', subject: 'Bus Detective Partner' %>
           about applying for a display
         </p>
       </div>
  
positive.code:     <div class='col-sm-6 col-sm-offset-3'>
        <p>
          Bus Detective Public Displays are a
          <a href='http://www.peoplesliberty.org/grantees/' target='_blank'>People’s Liberty Project Grantee</a>
           The team behind the displays includes Daniel Schleith and Nate Wessel, graduate students and public transportation researchers, and Brad Thomas, a SORTA board member.
        </p>
      </div>
  
negative.code:       <p class='bd--lead'>
          Suport public transporation in Cincinnati. Display real-time bus arrival data for Cincinnati Metro in your bar, restaurant or retail store.
        </p>
        <%= mail_to 'mailto:dschleith@gmail.com', 'Apply Now', subject: 'Bus Detective Partner', class: 'btn btn-default', role: 'button' %>
      </div>
    </div>
  </div>
  