anchor.diff:        <div class="home-ctas">
              <div class="home-cta">
             <h2><a href="/get-involved/add-an-address">Donate Address Data</a></h2>
  -          <p>Everyone who uses Open Addresses will benefit from every address donation. Collaborate with us and we can all create better address data that everyone can use</p>
  +          <p>Everyone who uses Open Addresses will benefit from every address donation. Collaborate with us and together we can create better address data that everyone can use.</p>
             <div class="home-cta-data-indicator"><span>X<em>m</em></span> UK addresses</div>  
           </div>
           <div class="home-cta">
             <h2><a href="/developers/apis-and-data">Open Addresses For Your Apps</a></h2>
  -          <p>Developers! We’re looking for exciting and interesting ways open addresses can be used in your app or service. Get started with our APIs.</p>
  +          <p>Developers! We’re looking for exciting and interesting ways Open Addresses can be used in your app or service. Get started with our APIs.</p>
             <div class="home-cta-data-indicator"><span><em>nnnn</em></span> average confidence score</div>
           </div>
           <div class="home-cta">
  
positive.code:         <div class="home-services-list">
            <div class="service">
              <h3><a href="/services/free-format-address-input">Free-format address input</a></h3>
              <p>Make a website more accessible with our simple address entry service. Suitable for all users from those with high digital skills to those with less confidence.</p>
            </div>
            <div class="service">
              <h3><a href="/services/type-ahead-address-input">Type-ahead address input</a></h3>
              <p>Make user journeys faster and increase the order completion rate on your website. Suitable for more tech-savvy users.</p>
            </div>
            <div class="service">
              <h3><a href="/services/locate-addresses">Locate Addresses</a></h3>
  
negative.code: 
      <div class="home-hero">
        <h2>Making  UK address data better for everyone</h2>
        <p>Addresses are part of our everyday lives. They indicate where we live, work and visit, connecting us to local communities and services we rely on. There is a hidden complexity and cost in the process of locating addresses, entering addresses online, and accessing an accurate address list. We’re here to change this, to make things simpler and better.</p>
        <a href="/mission">Learn more</a>
         <%= image_tag 'home-gfx-mobile.png', :class => "home-gfx-mobile" %>
        <%= image_tag 'home-gfx.png', :class => "home-gfx" %>
  