anchor.diff:      <h3 class="header center teal-text">Notebook Pricing</h3>
       <div class="row center" style="clear: both">
         <div class="card-panel green white-text" width="200px;">
  -        Start worldbuilding now. No card needed.
  +        Start worldbuilding immediately. No card needed.
           <%= link_to 'Get started now.', new_user_registration_path, class: 'light-blue-text text-lighten-4' %>
         </div>
       </div>
  
positive.code:             <div class="card card-avatar center">
                  <div class="center brown-text"><br /><i class="material-icons" style="font-size: 250%">class</i></div>
                  <div class="card-content">
                      <span class="card-title activator grey-text text-darken-4">Ethereal<br>
                          <small><em><a class="red-text text-darken-1">Free forever</a></em></small></span>
                      <ul class="plan-features">
                        <li>Plan up to <strong>5</strong> universes</li>
                        <li>Plan <strong>unlimited</strong> characters</li>
  
negative.code:             <div class="card card-avatar">
                  <div class="center brown-text"><br /><i class="material-icons" style="font-size: 250%">book</i></div>
                  <div class="card-content center">
                      <span class="card-title activator grey-text text-darken-4">Premium<br>
                          <small><em class="red-text text-darken-1">$9/month</em></small>
                      </span>
                      <ul class="plan-features">
  