anchor.diff:  
               <p>Then add the <code>data-helpful</code> attribute to any link on your site. The value of the attribute should be the name of your account.</p>
   
  -            <pre><code>&lt;a href="mailto:your-account@helpful.io" data-helpful="&lt;HELPFUL ACCOUNT&gt;"&gt;Help!&lt;a&gt;</code></pre>
  +            <pre><code>&lt;a href="mailto:your-account@helpful.io" data-helpful="<%= @account.slug %>"&gt;Help!&lt;&#47;a&gt;</code></pre>
   
               <h3>Fallback</h3>
   
               <p>To make sure your link isn't completely broken when the widget fails to load you can add a mailto to the link. The widget prevents any default events when it's properly loaded.</p>
   
  -            <pre><code>&lt;a href="mailto:your-account@helpful.io" data-helpful="&lt;HELPFUL ACCOUNT&gt;"&gt;Help!&lt;a&gt;</code></pre>
  +            <pre><code>&lt;a href="mailto:your-account@helpful.io" data-helpful="<%= @account.slug %>"&gt;Help!&lt;&#47;a&gt;</code></pre>
   
               <h3>Customize</h3>
   
  
positive.code: 
              <p>By the default a 70% transparent overlay is shown behind the widget. Use the overlay option to disable it. (Example is in combination with the modal option.)</p>
  
              <pre><code>&lt;a href="mailto:your-account@helpful.io" data-helpful="&lt;HELPFUL ACCOUNT&gt;" data-helpful-modal="on" data-helpful-overlay="off"&gt;Help!&lt;a&gt;</code></pre>
  
              <%= mail_to 'helpful@helpful.io', 'Example', data: {helpful: 'helpful', 'helpful-modal' => 'on', 'helpful-overlay' => 'off'} %>
  
  
negative.code: 
              <p>If you already have information about your customer, you can save them typing by having it pre-filled.</p>
  
              <pre><code>&lt;a href="mailto:your-account@helpful.io" data-helpful="<%= @account.slug %>" data-helpful-name="Jane Smith" data-helpful-email="jane@icloud.com"&gt;Help!&lt;&#47;a&gt;</code></pre>
  
              <% if signed_in? %>
                <%= mail_to 'helpful@helpful.io', 'Example', data: {helpful: 'helpful', 'helpful-email' => current_user.email, 'helpful-name' => current_user.name} %>
  