anchor.diff:    title: "'Moving in' next door to users and partners"
     content: "Our \"war-room\" close to the clinics gave us direct access to the service users and our clinical partners. From the earliest sketches, through prototypes and models, to the final production code and kits, we were able to validate our thinking on a daily basis with real users."
     image: "/project-stories/sh24/team-discussions.jpg"
  +  image_description: "War room"
   
   timely_quote:
     quote: "Unboxed brought people together rapidly and helped us to deliver a full service in an incredibly short space of time."
  
positive.code:   title: "Creating a brand new physical service with a digital core"
    content: "Whilst the digital elements formed a critical part of the service, we took great care to ensure that the experience of the physical product was equally as effective. The packaging and instructions, supporting information and messaging went through numerous iterations – for example the home blood sampling process changed radically and the instructions were tested and recreated several times."
    image: "/project-stories/sh24/prototyping-instructions.jpg"
  
  prototype_kit_image: "/project-stories/sh24/kit-boxed.jpg"
  
  
negative.code:   client: "SH:24"
    introduction: "Unboxed transform NHS sexual health clinics to a digital service in 8 weeks"
    image: "/assets/images/project-story/sh24-post-it.jpg"
    image_description: "Sexual Health - how do we make it easier to access NHS services?"
  
  introduction:
    title: "The project"
    content: "SH:24 asked Unboxed to help them develop an online STI testing service. The vision was that a self service testing kit, ordered online could tackle long queues at inaccessible sexual health centres and dramatically increase public access to sexual health service."
    image: "/project-stories/sh24/kit-instructions.jpg"
    image_description: "Using a web prototype for instructions"
  
  statistics_title: "Key stats"
  statistics:
  