anchor.diff:        <ul class="sponsors">
           <li>
             <div class="ribbon">
  -	         <span>Helios</span>
  -	        </div>
  +            <span>Helios</span>
  +          </div>
   
             <% link_to 'sponsors/euruko2013-sponsorship-packages.pdf', :class => 'brochure' do %>
  -            <img src="sponsors/place_holder_250x125.png" />
  -          <% end %>
  -        </li>
  -      </ul>
  -    </div>
  -
  -        <div id="selene">
  +            <%= image_tag "sponsors/place_holder_250x125.png", alt: "Helios sponsor logo", title: "Your logo here!", itemprop: "image", width: "250", height: "125" %>
  +          <% end %>
  +        </li>
  +      </ul>
  +    </div>
  +
  +    <div id="selene">
         <h2>Selene</h2>
   
         <ul class="sponsors">
  -
  -        <li>
  -          <% link_to 'http://www.avarteq.de/', :target => '_blank' do %>
  -            <img src="sponsors/avarteq.200.100.png" alt="Avarteq" width="200" height="100" />
  -          <% end %>
  -        </li>
  -
  -        <li>
  -          <% link_to 'https://soundcloud.com/', :target => '_blank' do %>
  -            <img src="sponsors/soundcloud.200.100.png" alt="SoundCloud" width="200" height="100" />
  -          <% end %>
  -        </li>
  -
  -        <!-- <li>
  -          <% link_to 'http://www.heroku.com/', :target => '_blank' do %>
  -            <img src="sponsors/heroku.200.100.png" alt="Heroku" width="200" height="100" />
  -          <% end %>
  -        </li> -->
  +        <li id="avarteq">
  +          <% link_to 'http://www.avarteq.de', :target => '_blank' do %>
  +            <%= image_tag "sponsors/avarteq_200x100.png", alt: "Avarteq Logo", title: "Avarteq", itemprop: "image", width: "200", height: "100" %>
  +          <% end %>
  +        </li>
  +
  +        <li id="soundcloud">
  +          <% link_to 'https://soundcloud.com', :target => '_blank' do %>
  +            <%= image_tag "sponsors/soundcloud_200x100.png", alt: "SoundCloud Logo", title: "SouldCloud", itemprop: "image", width: "200", height: "100" %>
  +          <% end %>
  +        </li>
  +
  +        <!--
  +        <li id="heroku">
  +          <% link_to 'http://www.heroku.com', :target => '_blank' do %>
  +            <%= image_tag "sponsors/heroku_200x100.png", alt: "Heroku Logo", title: "Heroku", itemprop: "image", width: "200", height: "100" %>
  +          <% end %>
  +        </li>
  +        -->
   
           <li>
             <div class="ribbon">
  -	        <span>Selene</span>
  -	      </div>
  +            <span>Selene</span>
  +          </div>
   
             <% link_to 'sponsors/euruko2013-sponsorship-packages.pdf', :class => 'brochure' do %>
  -            <img src="sponsors/place_holder_200x100.png" />
  +            <%= image_tag "sponsors/place_holder_200x100.png", alt: "Selene sponsor Logo", title: "Your logo here!", itemprop: "image", width: "200", height: "100" %>
             <% end %>
           </li>
         </ul>
  
positive.code:       <ul class="sponsors">
          <li>
            <div class="ribbon party">
  	    <span>Party</span>
  	  </div>
  
            <img src="sponsors/place_holder_200x100.png" />
          </li>
  
          <li>
            <div class="ribbon wifi">
  	    <span>WiFi</span>
  	  </div>
  
            <img src="sponsors/place_holder_200x100.png" />
          </li>
  
          <li>
            <div class="ribbon network">
  	    <span>Network</span>
  	  </div>
  
            <img src="sponsors/place_holder_200x100.png" />
          </li>
  
negative.code: 
        <ul class="sponsors">
          <li>
            <% link_to 'http://www.skroutz.gr', :target => '_blank' do %>
              <%= image_tag "sponsors/skroutz_logo_400x300.png", alt: "Skroutz S.A. Logo", title: "Skroutz S.A.", itemprop: "image", width: "400", height: "300" %>
            <% end %>
  
            <h4 id="skroutz">Skroutz S.A.</h4>
  
            <br />
  
            <p>
                Founded in 2005, Skroutz S.A. is committed to modern software development actively creating bleeding edge
  