anchor.diff:        <p class='bd--lead'>
           Suport public transporation in Cincinnati. Display real-time bus arrival data for Cincinnati Metro in your bar, restaurant or retail store.
         </p>
  -      <a class='btn btn-default' href='mailto:dschleith@gmail.com?Subject=Bus%20Detective%20Partner' role="button">Apply Now</a>
  +      <%= mail_to 'mailto:dschleith@gmail.com', 'Apply Now', subject: 'Bus Detective Partner', class: 'btn btn-default', role: 'button' %>
       </div>
     </div>
   </div>
  
positive.code: 
      <div class='col-sm-6 col-sm-offset-3'>
        <p>
          <a href='mailto:dschleith@gmail.com?Subject=Bus%20Detective%20Partner'>Email Daniel Schleith</a>
          about applying for a display
        </p>
      </div>
  
negative.code:     <div class='col-sm-6 col-sm-offset-3'>
        <p>
          Bus Detective Public Displays are a
          <%= link_to 'People’s Liberty Project Grantee', 'http://www.peoplesliberty.org/grantees/', target: '_blank' %>
           The team behind the displays includes Daniel Schleith and Nate Wessel, graduate students and public transportation researchers, and Brad Thomas, a SORTA board member.
        </p>
      </div>
  