anchor.diff:      <div class='introduction'>
         <div class='row'>
           <div class='small-12 large-7 large-centered columns'>
  -          <h3>HELP US TAILOR YOUR PLAN</h3>
  +          <h3>OPTIONAL INFORMATION</h3>
  +          <p class='signups'>You don't have to, but if you like, answer any or all of these questions to help us provide more relevant content in your plan.</p>
             <p class='signups'>Do you..</p>
           </div>
         </div>
  
positive.code:       <div class='row'>
          <div class="small-12 large-7 large-centered columns">
            <div data-alert class='alert-box'>
              <%= "Errors: '" + @signup.errors.full_messages.join("' and '") + "'" %>
              <a href="#" class="close">&times;</a>
            </div>
          </div>
  
negative.code: 
      <div class='row'>
        <div class='small-12 large-7 large-centered columns'>
          <p class='signups'>All we need is a plan name and your postcode.</p>
          <p class='signups'>Plans remain anonymous, and we only use your postcode to find a plan template that best suits your area.</p>
         </div>
      </div>
    </div>
  