anchor.diff:              <div class="card card-avatar center">
                   <div class="center brown-text"><br /><i class="material-icons" style="font-size: 250%">class</i></div>
                   <div class="card-content">
  -                    <span class="card-title activator grey-text text-darken-4">Ethereal<br>
  -                        <small><em><a class="red-text text-darken-1">Free forever</a></em></small></span>
  +                    <span class="card-title activator grey-text text-darken-4">Starter<br>
  +                        <small><em><a class="red-text text-darken-1">Free</a></em></small></span>
                       <ul class="plan-features">
                         <li>Plan up to <strong>5</strong> universes</li>
                         <li>Plan <strong>unlimited</strong> characters</li>
  
positive.code:             <div class="card card-avatar">
                  <div class="center brown-text"><br /><i class="material-icons" style="font-size: 250%">book</i></div>
                  <div class="card-content center">
                      <span class="card-title activator grey-text text-darken-4">Eternal<br>
                          <small><em class="red-text text-darken-1">$9/month</em></small>
                      </span>
                      <ul class="plan-features">
  
negative.code:     <h3 class="header center teal-text">Notebook Pricing</h3>
      <div class="row center" style="clear: both">
        <div class="card-panel green white-text" width="200px;">
          Start worldbuilding immediately. No card needed.
          <%= link_to 'Get started now.', new_user_registration_path, class: 'light-blue-text text-lighten-4' %>
        </div>
      </div>
  