anchor.diff:          <h2 style="font-size: 32px; font-weight: lighter">Skip the boring stuff</h2>
           <p class="large text-muted">
             If thinking about LLCs and C-Corps don’t get you out of bed, rest assured you found like minded friends. 
  -          We handle the finances, legal, and accounting so you can focus on your product. There’s no need to incorporate, 
  -          setup  bank accounts, find accountants, hire lawyers or think about HR &dash; phew! It’s simple. For every month where there is revenue, we’ll pay the bills and split the proceeds with all those involved.
  +          All the finances, legal, and accounting are handled so you can focus on your product. There’s no need to incorporate, 
  +          setup bank accounts, find accountants, hire lawyers or think about HR &dash; phew! It’s simple. For every month where there is revenue, we’ll pay the bills and split the proceeds with all those involved.
           </p>      
   
           <hr style="margin-top: 30px; margin-bottom: 40px">
  
positive.code:             
              Why this is important? It is.
              
            </p>
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          <div class="feature">
            <span class="glyphicon glyphicon-ok text-success large" ></span>
            <h3 class="feature-title">Outside investment not necessary</h3>
            <p class="feature-body text-muted large">Don’t worry about raising capital. Assembly helps every app get started with hosting on Heroku and continues to cover the costs until revenue exceeds the expenses and it can pay its own bills. We’re also working to support other providers in the future if you don’t want to use Heroku. Either way, you’re always welcome to use anything else that would help your product and expense it. Product expenses are reimbursed from revenue once there is profit.</p>
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negative.code:           <div class="panel panel-subtle">
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                <p class="panel-title">
                  <a href="#no-interest-generated" data-toggle="collapse" style="display: block">
                    <span class="glyphicon glyphicon-chevron-down small pull-right" style="margin-top: 5px"></span>
                    What if I start an idea here and no one is interested?
                  </a>
                </p>
              </div>
              <div id="no-interest-generated" class="panel-collapse collapse">
                <div class="panel-body">
                  <p>You are always free to keep building and keep trying on Assembly – so there’s no point at which you could no longer keep trying. If nobody earns App Coins in your product, you are free to take it elsewhere, but once people have earned ownership in your product, it has to live on in the Assembly community.</p>
                  <p>In some cases, products sat for months with little interest before suddenly picking up momentum in the community. Your product could follow that trajectory.</p>
                </div>
              </div>
            </div>          
            
            <div class="panel panel-subtle">
              <div class="panel-heading">
                <p class="panel-title">
                  <a href="#can-a-product-be-sold" data-toggle="collapse" style="display: block">
                    <span class="glyphicon glyphicon-chevron-down small pull-right" style="margin-top: 5px"></span>
                    Can a product be sold?
  