anchor.diff:                  <%= plan.name %>
                 </h4>
                 <p>
  -                <strong><%= plan.max_conversations %> conversations</strong>
  +                <strong><%= plan.max_conversations %> <%= t('.conversations') %></strong>
                 </p>
                 <p>
                   <% if plan.price.zero? %>
  -                  Totally Free!
  +                  <%= t('.totally_free') %>
                   <% else %>
                     <%= number_to_currency(plan.price, precision: 0) %>/month
                   <% end %>
  
positive.code:               data-plan-amount="<%= plan.formatted_price %>"
                data-plan-subscribe="<%= !plan.price.zero? %>">
  
                
                  <span class="geomicon geomicon-check"></span>
                  
  
                  <span class="plan-select-message">
                    Subscribe<% if plan == @account.billing_plan %>d<% end %>
                  </span>
  
                </button>
                
              </div>
            </div>
          <% end %>
        </div>
      </div>
  
      <p>
        Think you might go through more than <%= @plans.last.max_conversations %> conversations in a month? <a href="mailto:helpful@helpful.io">Let us know</a>, and we'll give you the best deal ever.
      </p>
  
      <%= f.hidden_field :billing_plan_slug %>
      <%= f.hidden_field :stripe_token %>
  
negative.code: 
    <fieldset>
  
      <div class="form-group">
  
        <h2><%= t('.upgrade_plan') %></h2>
  
        <p><%= t('.up_help') %></p>
  
        <script async src="https://assets.helpful.io/assets/widget.js"></script>
        <% if signed_in? %>
          <%= mail_to 'helpful@helpful.io', t('.ask_for_help'), data: {helpful: 'helpful', 'helpful-email' => current_user.email, 'helpful-name' => current_user.name}, class: 'btn btn-default' %>
        <% else %>
          <%= mail_to 'helpful@helpful.io', t('.ask_for_help'), data: {helpful: 'helpful'}, class: 'btn btn-default' %>
        <% end %>
  
      </div>
  
      <div class="form-group">
        <div class="row">
  