anchor.diff:  
                   <table style="margin: 0 auto; padding: 0; width: 651px; font-family: 'Helvetica Neue-Light', 'Helvetica Neue Light', 'Helvetica Neue', HelveticaNeue, Helvetica, Arial, sans-serif; font-size: 0; color: #CCC; font-weight: normal; border: 4px solid #995e5d; border-top: none; background: white; text-align: center;" width='651' cellspacing='0' cellpadding='0' align="center" bgcolor="#FFFFFF">
                       <tr>
  -                        <td style="padding: 18px 0 100px; font-family: 'Brandon Grotesque', 'Helvetica Neue', 'Helvetica', 'Arial', serif; font-size: 14px; letter-spacing: 0.05em; color: #ff4f2c; text-decoration: none">
  +                        <td style="padding:0; font-family: 'Brandon Grotesque', 'Helvetica Neue', 'Helvetica', 'Arial', serif; font-size: 14px; letter-spacing: 0.05em; color: #ff4f2c; text-decoration: none">
                               <center>
                                   <a href="http://www.firesideprovisions.com" style="font-family: 'Brandon Grotesque', 'Helvetica Neue', 'Helvetica', 'Arial', serif; font-size: 13px; color: #ff4f2c; text-decoration: none">www.firesideprovisions.com</a> | <a href="mailto:info@firesideprovisions.com" style="font-family: 'Brandon Grotesque', 'Helvetica Neue', 'Helvetica', 'Arial', serif; font-size: 13px; color: #ff4f2c; text-decoration: none">info@firesideprovisions.com</a>
                               </center>
                           </td>
                       </tr>
                       <tr>
  -                        <td style="padding: 18px 0 100px; font-family: 'Brandon Grotesque', 'Helvetica Neue', 'Helvetica', 'Arial', serif; font-size: 14px; letter-spacing: 0.05em; color: #5A5A5A; text-decoration: none">
  +                        <td style="padding:0;font-family: 'Brandon Grotesque', 'Helvetica Neue', 'Helvetica', 'Arial', serif; font-size: 14px; letter-spacing: 0.05em; color: #5A5A5A; text-decoration: none">
                               <center>
                                   <p>&copy; 2015 Fireside Provisions</p>
                               </center>
  
positive.code:                 </table>
                  <table style="margin: 0 auto; padding: 0; width: 651px; font-family: 'Helvetica Neue-Light', 'Helvetica Neue Light', 'Helvetica Neue', HelveticaNeue, Helvetica, Arial, sans-serif; font-size: 0; color: #CCC; font-weight: normal; background: white; text-align: center;" width='651' cellspacing='0' cellpadding='0' align="center" bgcolor="#FFFFFF">
                      <tr>
                          <td style="padding: 60px 0 0;">
                              <center>
                                  <img src="https://pure-citadel-4400.herokuapp.com/assets/email-refer-friends.png" alt="Refer Friends, Earn Rewards" style="display: block; margin: 0 auto; padding: 0; border: 0;">
                              </center>
                          </td>
                      </tr>
                      <tr>
                          <td style="padding: 60px 0 0;">
                              <center>
                                  <a href="https://pure-citadel-4400.herokuapp.com?ref=<%= @user.referral_code %>" style="font-family: 'Times', serif; font-size: 14px; letter-spacing: 0.05em; color: #ff4f2c; text-decoration: none" target="_blank">https://pure-citadel-4400.herokuapp.com?ref=<%= @user.referral_code %></a>
                              </center>
                          </td>
                      </tr>
                      <tr>
                          <td style="padding: 60px 0 0;">
                              <table style="margin: 0 auto; padding: 0; width: 200px; font-family: 'Helvetica Neue-Light', 'Helvetica Neue Light', 'Helvetica Neue', HelveticaNeue, Helvetica, Arial, sans-serif; font-size: 0; color: #CCC; font-weight: normal; background: white; text-align: center;" width='200' cellspacing='0' cellpadding='0' align="center" bgcolor="#FFFFFF">
                                  <tr>
                                      <td width="80" align="right">
  
negative.code:     <table width="100%" cellspacing='0' cellpadding='0' border="0" bgcolor="#ebebeb" style="padding: 0; margin: 0;">
          <tr>
              <td align="center">
                  <table style="margin: 0 auto; padding:0; width: 100%; font-family: 'Helvetica Neue-Light', 'Helvetica Neue Light', 'Helvetica Neue', HelveticaNeue, Helvetica, Arial, sans-serif; font-size: 0; font-weight: normal; background: white; text-align: center;" width='651' cellspacing='0' cellpadding='0' align="center" bgcolor="#FFFFFF">
                      <tr>
                          <td style="">
                              <center>
  