anchor.diff:    </div>
   </div>
   
  -<div class='container container--white text-center'>
  -  <div class='row'>
  -    <div class='col-sm-12'>
  -      <h2>How It Works</h2>
  -      <p>Become a Founding Partner with Bus Detective.</p>
  -      <%= image_tag('bd-founder.svg', class: 'icon--small') %>
  -    </div>
  -    <div class='col-sm-6 col-sm-offset-3'>
  -      <div class='well'>
  -        <p>The first 10 Founding Partner businesses will receive a tablet for $20 and free tablet installation with app running. You’ll provide WiFi and display space.</p>
  +<div class='container--grey text-center'>
  +  <div class='container'>
  +    <div class='row'>
  +      <div class='col-sm-12'>
  +        <h2>How It Works</h2>
  +        <p>Become a Founding Partner with Bus Detective.</p>
  +        <%= image_tag('bd-founder.svg', class: 'icon--small') %>
         </div>
  -    </div>
  +      <div class='col-sm-6 col-sm-offset-3'>
  +        <div class='well'>
  +          <p>The first 10 Founding Partner businesses will receive a tablet for $20. We'll install it at your business with the app up and running. It will display routes and arrival times for the nearest bus stops. As a partner, you're responsible for providing WiFi and display space.</p>
  +        </div>
  +      </div>
   
  -    <div class='col-sm-6 col-sm-offset-3'>
  -      <p>
  -        Email
  -        <%= mail_to 'dschleith@gmail.com', 'Apply Now', subject: 'Bus Detective Partner' %>
  -        about applying for a display
  -      </p>
  -    </div>
  -  </div>
  -</div>
  -
  -<div class='container--grey'>
  -  <div class='row'>
  -    <div class='col-sm-12'>
  -      <%= image_tag('bd-photo.jpg', class: 'center') %>
  +      <div class='col-sm-6 col-sm-offset-3'>
  +        <p>
  +          Email
  +          <%= mail_to 'dschleith@gmail.com', 'Daniel Schleith', subject: 'Bus Detective Partner' %>
  +          about applying for a display
  +        </p>
  +      </div>
       </div>
     </div>
   </div>
  
positive.code:   </div>
  </div>
  
  <div class='container--grey'>
    <div class='container text-center'>
      <div class='row'>
        <div class='col-sm-4'>
          <%= image_tag('bd-attract.svg', class: 'icon--circle') %>
          <div class='bd--list'>
            <h3>Attract Attention</h3>
            <p>Bus Detective displays start conversations and draws people into your business.</p>
          </div>
        </div>
        <div class='col-sm-4'>
  
negative.code:     <div class='col-sm-6 col-sm-offset-3'>
        <p>
          Bus Detective Public Displays are a
          <%= link_to 'People’s Liberty Project Grantee.', 'http://www.peoplesliberty.org/grantees/', target: '_blank' %>
          The team behind the displays includes Daniel Schleith and Nate Wessel, graduate students and public transportation researchers, and Brad Thomas, a SORTA board member.
        </p>
      </div>
    </div>
  