anchor.diff:              </div>
               <div id="is-assembly-legal" class="panel-collapse collapse">
                 <div class="panel-body">
  -                <p>Yes, of course. We've worked hard to figure out the legal challenges of letting people build businesses in this new way.</p>
  -                <p>Each product on Assembly is legally structured as a partnership, where all stakeholders are partners. The product's profits are paid out to partners as royalties, based on each partner's App Coin ownership.</p>
  -              </div>
  -            </div>
  -          </div>
  -
  -        </div>
  -      </div>
  -    </div>
  -
  -    <div class="text-large" style="padding: 60px 30px; font-size: 24px">
  -      <a href="<%= start_idea_path %>" class="btn btn-success btn-lg pull-right">Learn More</a>
  -      Already have a product and want to migrate it to Assembly?
  +                <p>Yes, of course. We've worked hard to figure out the legal framework of letting people build businesses in this new way.</p>
  +                <p>Each product on Assembly is legally structured as a partnership, where all stakeholders are partners - sorta like how a law firm works. All the partners have access to the product's information and influence over the direction. The product's profits are paid out to partners as royalties, based on each partner's App Coin ownership.</p>
  +              </div>
  +            </div>
  +          </div>
  +
  +        </div>
  +      </div>
  +    </div>
  +
  +    <div class="text-large" style="padding: 60px 30px; font-size: 20px">
  +      <a href="<%= start_idea_path %>" class="btn btn-success btn-lg pull-right">Nope, I'm ready to create this thing!</a>
  +      Already have a product and want to put it on Assembly? 
  +      <a href="<%= start_idea_path %>">Learn more.
       </div>
     </div>
   </div>
  
positive.code:             </div>
              <div id="why-not-just-do-open-source" class="panel-collapse collapse">
                <div class="panel-body">
                  <p>Open source is great, Assembly products are built with OSS. What Assembly lets you do is monetize the products you create.</p>
                </div>
              </div>
            </div>
  
negative.code: </div><!-- .masthead -->
  
  <div class="container">
    <h1 class="text-center" style="font-weight: lighter">Go from an idea to iterating on it, like instantly</h1>
  
    <div class="row">
      <div class="col-xs-2 col-xs-offset-5">
  