anchor.diff:          <div class="col-md-4">
             <%= icon('pencil') %>
             <h3>Generate Questions</h3>
  -          <p>AskUp is an educational tool to help you make sense and remember material that you learn in class, at home, or in the hospital. Generating great questions will require you to recall information, identify the main points, reflect on how it relates to things you’ve previously learned, and generate your own answer—powerful techniques for learning!</p>
  +          <p>AskUp is an educational tool to help you make sense and remember material you learn in class, at home, or in the hospital. Generating questions based on this material requires you to recall information, identify the main points, reflect on how it relates to things you’ve previously learned, and generate your own answer—powerful techniques for learning!</p>
             <!--<p><br/><a href="#" class="btn btn-theme">More Info</a></p> -->
           </div>
           <div class="col-md-4">
             <%= icon('list-alt') %>
             <h3>Test your Knowledge</h3>
  -          <p>To remember new material you need to be tested on it— simply re-reading a text or lecture notes do not make you learn or understand the material, it only creates a false sense of familiarity. Testing, which requires you to recall the information, actually helps to enhance the connections in your brain to remember the material best. </p>
  +          <p>To remember new material you need to be tested on it--simply re-reading a text or lecture notes do not make you learn or understand the material, it only creates a false sense of familiarity. Testing, which requires you to recall the information, actually helps to enhance the connections in your brain to remember the material best. </p>
             <!-- <p><br/><a href="#" class="btn btn-theme">More Info</a></p> -->
           </div>
           <div class="col-md-4">
             <%= icon('university') %>
             <h3>Study the Right Way</h3>
  -          <p>Effective learning requires recall, reflection, generation, and testing—techniques that you will practice while using AskUp.  Studies have also shown that spaced learning, that is, learning the material spread out over time, is more effective than spending the same amount of time cramming the material over a short period.  Mixing up your studies, by studying different subjects at the same time, is (harder) but more effective than studying one subject first, then moving to the next one.  Don’t forget to use these techniques with AskUp!</p>
  +          <p>Effective learning requires recall, reflection, generation, and testing—techniques that you will practice while using AskUp. Studies have also shown that spacing your learning over time, as opposed to cramming, is more effective for long-term retention.  Mixing up your studies, by tackling different material at the same time, is (harder) but more effective than studying one subject first, then moving to the next one.  Integrate these ideas to make the best of AskUp!</p>
             <!-- <p><br/><a href="#" class="btn btn-theme">More Info</a></p> -->
           </div>            
         </div>
  
positive.code:       <div class="row">
          <div class="col-lg-8 col-lg-offset-2">
          <%= icon('comment-o') %>
          <p>AskUp uses evidence-based principles to improve your learning. It will allow you to generate questions and answers based on new material (class lectures, reading assignments, videos, patient encounters in the hospital). Generating these questions will require you to recall the information, identify the main points, reflect on how it relates to things you’ve previously learned, and generate your own answer—powerful techniques for learning! When your classmates participate, you will be able to see and answer the questions they created, further enhancing your learning.</p>
          <h4><br/>Jonathan S. Hausmann, MD</h4>
          <p>HARVARD MEDICAL SCHOOL</p>
          </div>
  
negative.code:           <h4>Contact Us</h4>
            <div class="hline-w"></div>
            <p>
              125 Mt. Auburn Street<br>
              Room 524<br>
              Cambridge, MA 02138<br>
              <a href="mailto:help@askup.us">help@askup.us</a><br>
              <a href="https://twitter.com/GoAskUp" class="twitter-follow-button" data-show-count="false">Follow @GoAskUp</a> <script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+'://platform.twitter.com/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');</script>
            </p>
            <p>&copy 2015 Harvard TLT</p>
          </div>
  