anchor.diff:      <div class="action--description">
         <p>Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit</p>
   
  +      <div class="action--prizing-preview">
  +        <h3>Prizing</h3>
  +        <img src="/images/placeholders/wallpaper.png" alt="campaign image" class="full-width" style="height: 200px" />
  +
  +        <p><strong>Grand 1</strong></p>
  +        <p>Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit</p>
  +
  +        <p><strong>Prize 1, Prize 2, Prize 3</strong></p>
  +        <p>Prize ipsum incentivization lorem?</p>
  +
  +        <p><a href="#modal--prizing" class="js-trigger-modal">View All Prizes</a></p>
  +      </div>
  +
         <div class="action--stepper callout">
  -        <a href="/example/complete?new_chrome=1" class="btn primary medium js-action-step-complete">Tell Us</a>
  +        <a href="/example/complete?new_chrome=1" class="btn secondary large callout js-action-step-complete">Tell Us About It</a>
         </div>
       </div>
     </section>
  
positive.code: 
  <aside id="modal--faq1" class="modal fade-in">
    <div class="modal-content slide-in-fast">
      <a href="#" class="js-close-modal modal-close-button btn secondary medium">&times;</a>
      <h2>More stats on distracted driving:</h2>
      <p>Lorem ipsum dolor sit amet, consectetur adipisicing elit. Eveniet, incidunt, minima, numquam blanditiis nobis soluta id aliquid eius error ipsam animi quaerat eligendi veritatis at facere quibusdam officia vel. Distinctio!</p>
      <p>Lorem ipsum dolor sit amet, consectetur adipisicing elit. Eveniet, incidunt, minima, numquam blanditiis nobis soluta id aliquid eius error ipsam animi quaerat eligendi veritatis at facere quibusdam officia vel. Distinctio!</p>
      <p>Lorem ipsum dolor sit amet, consectetur adipisicing elit. Eveniet, incidunt, minima, numquam blanditiis nobis soluta id aliquid eius error ipsam animi quaerat eligendi veritatis at facere quibusdam officia vel. Distinctio!</p>
      <p>Lorem ipsum dolor sit amet, consectetur adipisicing elit. Eveniet, incidunt, minima, numquam blanditiis nobis soluta id aliquid eius error ipsam animi quaerat eligendi veritatis at facere quibusdam officia vel. Distinctio!</p>
      <p><a href="#" class="js-close-modal btn primary medium">Got it!</a></p>
    </div>
  </aside>
  
  <aside id="modal--faq2" class="modal fade-in">
    <div class="modal-content slide-in-fast">
      <a href="#" class="js-close-modal modal-close-button btn secondary medium">&times;</a>
      <h2>Tips on how to share the socks:</h2>
      <p>Lorem ipsum dolor sit amet, consectetur adipisicing elit. Eveniet, incidunt, minima, numquam blanditiis nobis soluta id aliquid eius error ipsam animi quaerat eligendi veritatis at facere quibusdam officia vel. Distinctio!</p>
      <p><a href="#" class="js-close-modal btn primary medium">Got it!</a></p>
    </div>
  </aside>
  
  <aside id="modal--faq3" class="modal fade-in">
    <div class="modal-content slide-in-fast">
      <a href="#" class="js-close-modal modal-close-button btn secondary medium">&times;</a>
      <h2>Frequently Asked Questions:</h2>
      <p>Lorem ipsum dolor sit amet, consectetur adipisicing elit. Eveniet, incidunt, minima, numquam blanditiis nobis soluta id aliquid eius error ipsam animi quaerat eligendi veritatis at facere quibusdam officia vel. Distinctio!</p>
      <p>Lorem ipsum dolor sit amet, consectetur adipisicing elit. Eveniet, incidunt, minima, numquam blanditiis nobis soluta id aliquid eius error ipsam animi quaerat eligendi veritatis at facere quibusdam officia vel. Distinctio!</p>
      <p>Lorem ipsum dolor sit amet, consectetur adipisicing elit. Eveniet, incidunt, minima, numquam blanditiis nobis soluta id aliquid eius error ipsam animi quaerat eligendi veritatis at facere quibusdam officia vel. Distinctio!</p>
      <p>Lorem ipsum dolor sit amet, consectetur adipisicing elit. Eveniet, incidunt, minima, numquam blanditiis nobis soluta id aliquid eius error ipsam animi quaerat eligendi veritatis at facere quibusdam officia vel. Distinctio!</p>
      <p>Lorem ipsum dolor sit amet, consectetur adipisicing elit. Eveniet, incidunt, minima, numquam blanditiis nobis soluta id aliquid eius error ipsam animi quaerat eligendi veritatis at facere quibusdam officia vel. Distinctio!</p>
      <p>Lorem ipsum dolor sit amet, consectetur adipisicing elit. Eveniet, incidunt, minima, numquam blanditiis nobis soluta id aliquid eius error ipsam animi quaerat eligendi veritatis at facere quibusdam officia vel. Distinctio!</p>
      <p>Lorem ipsum dolor sit amet, consectetur adipisicing elit. Eveniet, incidunt, minima, numquam blanditiis nobis soluta id aliquid eius error ipsam animi quaerat eligendi veritatis at facere quibusdam officia vel. Distinctio!</p>
      <p>Lorem ipsum dolor sit amet, consectetur adipisicing elit. Eveniet, incidunt, minima, numquam blanditiis nobis soluta id aliquid eius error ipsam animi quaerat eligendi veritatis at facere quibusdam officia vel. Distinctio!</p>
      <p>Lorem ipsum dolor sit amet, consectetur adipisicing elit. Eveniet, incidunt, minima, numquam blanditiis nobis soluta id aliquid eius error ipsam animi quaerat eligendi veritatis at facere quibusdam officia vel. Distinctio!</p>
      <p>Lorem ipsum dolor sit amet, consectetur adipisicing elit. Eveniet, incidunt, minima, numquam blanditiis nobis soluta id aliquid eius error ipsam animi quaerat eligendi veritatis at facere quibusdam officia vel. Distinctio!</p>
      <p>Lorem ipsum dolor sit amet, consectetur adipisicing elit. Eveniet, incidunt, minima, numquam blanditiis nobis soluta id aliquid eius error ipsam animi quaerat eligendi veritatis at facere quibusdam officia vel. Distinctio!</p>
      <p>Lorem ipsum dolor sit amet, consectetur adipisicing elit. Eveniet, incidunt, minima, numquam blanditiis nobis soluta id aliquid eius error ipsam animi quaerat eligendi veritatis at facere quibusdam officia vel. Distinctio!</p>
      <p><a href="#" class="js-close-modal btn primary medium">Got it!</a></p>
    </div>
  </aside>
  
  
negative.code:       <p>Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit.</p>
  
        <p class="action--result">
          You chose to send your lorems to <strong class="js-action-result">The Evil Lair</strong>. (<a class="js-change-location" href="#">change</a>)
        </p>
  
        <ul class="action--faq">
          <li><a href="#modal--faq2" class="js-trigger-modal">Check out the Action Guide</a></li>
        </ul>
  
        <div class="action--widget">
  