anchor.diff:  
         <div class="row">
           <div class="col s12 m4">
  -          <div class="icon-block">
  -            <h2 class="center brown-text"><i class="material-icons">flash_on</i></h2>
  -            <h5 class="center">Breeds creativity</h5>
  -            <p class="light">
  -              Beep boop, here's some text.
  -            </p>
  -          </div>
  -        </div>
  -
  -        <div class="col s12 m4">
  -          <div class="icon-block">
  -            <h2 class="center brown-text"><i class="material-icons">group</i></h2>
  -            <h5 class="center">Speeds up writing</h5>
  -            <p class="light">
  -              Beep boop, here's some text.
  -            </p>
  -          </div>
  -        </div>
  -
  -        <div class="col s12 m4">
  -          <div class="icon-block">
  -            <h2 class="center brown-text"><i class="material-icons">settings</i></h2>
  -            <h5 class="center">Continuuity checks</h5>
  -            <p class="light">
  -              Beep boop, here's some text.
  -            </p>
  -          </div>
  -        </div>
  -      </div>
  -      <div class="row">
  -        <div class="col s12 m4">
  -          <div class="icon-block">
  -            <h2 class="center brown-text"><i class="material-icons">flash_on</i></h2>
  -            <h5 class="center">Deeper characters</h5>
  -            <p class="light">
  -              Beep boop, here's some text.
  -            </p>
  -          </div>
  -        </div>
  -
  -        <div class="col s12 m4">
  -          <div class="icon-block">
  -            <h2 class="center brown-text"><i class="material-icons">group</i></h2>
  -            <h5 class="center">Richer worlds</h5>
  -            <p class="light">
  -              Beep boop, here's some text.
  -            </p>
  -          </div>
  -        </div>
  -
  -        <div class="col s12 m4">
  -          <div class="icon-block">
  -            <h2 class="center brown-text"><i class="material-icons">settings</i></h2>
  -            <h5 class="center">Items of legend</h5>
  -            <p class="light">
  -              Beep boop, here's some text.
  -            </p>
  -          </div>
  -        </div>
  -      </div>
  -      <div class="row">
  -        <div class="col s12 m4">
  -          <div class="icon-block">
  -            <h2 class="center brown-text"><i class="material-icons">flash_on</i></h2>
  -            <h5 class="center">Grows with you</h5>
  -            <p class="light">
  -              Beep boop, here's some text.
  -            </p>
  -          </div>
  -        </div>
  -
  -        <div class="col s12 m4">
  -          <div class="icon-block">
  -            <h2 class="center brown-text"><i class="material-icons">group</i></h2>
  -            <h5 class="center">Brainstorm together</h5>
  -            <p class="light">
  -              Beep boop, here's some text.
  -            </p>
  -          </div>
  -        </div>
  -
  -        <div class="col s12 m4">
  -          <div class="icon-block">
  -            <h2 class="center brown-text"><i class="material-icons">settings</i></h2>
  -            <h5 class="center">Access for life</h5>
  -            <p class="light">
  -              Beep boop, here's some text.
  +          <div class="icon-block center">
  +            <h2 class="brown-text"><i class="material-icons">bubble_chart</i></h2>
  +            <h5>Promotes creativity</h5>
  +            <p class="light">
  +              Your Notebook now asks you questions about your characters and ideas, and your answers are saved too.
  +            </p>
  +          </div>
  +        </div>
  +
  +        <div class="col s12 m4">
  +          <div class="icon-block center">
  +            <h2 class="brown-text"><i class="material-icons">schedule</i></h2>
  +            <h5>Speeds up writing</h5>
  +            <p class="light">
  +              With a universe of information at your fingertips, you can look up anything quickly and keep writing.
  +            </p>
  +          </div>
  +        </div>
  +
  +        <div class="col s12 m4">
  +          <div class="icon-block center">
  +            <h2 class="brown-text"><i class="material-icons">assignment_turned_in</i></h2>
  +            <h5>Continuuity checks</h5>
  +            <p class="light">
  +              When every little fact is stored in one place, you can rest easy you won't accidentally contradict yourself.
  +            </p>
  +          </div>
  +        </div>
  +      </div>
  +      <div class="row">
  +        <div class="col s12 m4">
  +          <div class="icon-block center">
  +            <h2 class="brown-text"><i class="material-icons">face</i></h2>
  +            <h5>Deeper characters</h5>
  +            <p class="light">
  +              Get to know your characters. Track every detail of their thoughts, appearance, and personality.
  +            </p>
  +          </div>
  +        </div>
  +
  +        <div class="col s12 m4">
  +          <div class="icon-block center">
  +            <h2 class="brown-text"><i class="material-icons">public</i></h2>
  +            <h5>Richer worlds</h5>
  +            <p class="light">
  +              Immerse yourself in vibrant worlds with tracking available for any kind of locations.
  +            </p>
  +          </div>
  +        </div>
  +
  +        <div class="col s12 m4">
  +          <div class="icon-block center">
  +            <h2 class="brown-text"><i class="material-icons">security</i></h2>
  +            <h5>Items of legend</h5>
  +            <p class="light">
  +              Every object has a backstory that can shine as bright as any character &mdash; if you let it.
  +            </p>
  +          </div>
  +        </div>
  +      </div>
  +      <div class="row">
  +        <div class="col s12 m4">
  +          <div class="icon-block center">
  +            <h2 class="brown-text"><i class="material-icons">settings_ethernet</i></h2>
  +            <h5>Grows with you</h5>
  +            <p class="light">
  +              Plan as much as you want in your Notebook, for life. The only limits here are your imagination.
  +            </p>
  +          </div>
  +        </div>
  +
  +        <div class="col s12 m4">
  +          <div class="icon-block center">
  +            <h2 class="brown-text"><i class="material-icons">group</i></h2>
  +            <h5>Brainstorm together</h5>
  +            <p class="light">
  +              Invite anyone to review any content you decide to share. Sometimes a second set of eyes makes all the difference.
  +            </p>
  +          </div>
  +        </div>
  +
  +        <div class="col s12 m4">
  +          <div class="icon-block center">
  +            <h2 class="brown-text"><i class="material-icons">vpn_key</i></h2>
  +            <h5>Access for life</h5>
  +            <p class="light">
  +              Signing up for Notebook is just like buying a notebook: one payment and it's yours for life.
               </p>
             </div>
           </div>
  
positive.code:         </div>
          <div class="col s12 m6">
              <div class="card card-avatar">
                  <div class="center brown-text"><br /><i class="material-icons">class</i></div>
                  <div class="card-content center">
                      <span class="card-title activator grey-text text-darken-4">Eternal<br>
                          <small><em><a class="red-text text-darken-1" href="#"><strike>$19.99</strike> Free for life!</a></em></small>
  
negative.code:   </div>
  
    <div class="parallax-container valign-wrapper">
      <div class="container center">
        <h5 class="header light">
          <strong>"Imagine sliced bread as a notebook, and this is even better."</strong>
          <br /><br />
          &mdash; Andrew Brown, Author & CEO
        </h5>
      </div>
      <div class="parallax">
        <%= image_tag 'landing/screenshot.png', style: 'display: block; transform: translate3d(-50%, 145px, 0px); opacity: 0.25' %>
  