anchor.diff:                <tr>
                   <td align="center">
                     <img src="<%= @strings[:img_02] %>"
  -                       alt="This is an open letter to anyone striving
  -                        to a sporting goal over this summer.
  -                        If you want it more than all night parties.
  -                        If you want it more than sleep.
  -                        If you want it more than perfect hair.
  -                        Or cake.
  -
  -                        More than straight teeth and a pretty nose.
  -                        More than soft hands.
  -                        If you really want to be an athlete,
  -                        just wanting it isn't enough.
  -                        You've got to want it more." width="600"
  +                       alt="<%= @strings[:intro] %>" width="600"
                          style="display:block; width:100%; margin:0 auto"/>
                   </td>
                 </tr>
  
positive.code:               <tr>
                  <td align="center">
                    <img src="<%= @strings[:img_04] %>"
                         alt="It gives us great pleasure to invite you to our
                         ASICS Hub during the 2016 Rio Olympics.
                         When: AUGUST 03RD UNTIL AUGUST 21ST.
                         Time: FROM 12PM TO 10PM.
                         Where: Est. Boca do Mato, 803 Vargem pequena Rio de janeiro"
                         width="600"
                         style="display:block; width:100%; margin:0 auto"/>
                  </td>
  
negative.code:               <tr>
                  <td align="center">
                    <img src="<%= @strings[:img_06] %>"
                         alt="<%= @strings[:explanation] %>"
                         width="600"
                         style="display:block; width:100%; margin:0 auto"/>
                  </td>
  