anchor.diff:    <div class="col-xs-6">
       <h3>Participate in an Community</h3>
       <p>
  -      You can browse our <%=link_to "public organizations", organizations_path%> to look for places in your area to get started. <%=brand_name%> is a free tool, so feel free to kick the tires and consider pulling together your own community and get to work!
  +      You can browse our <%=link_to "public organizations", organizations_path%> to look for places in your area to get started. <%=brand_name%> is a free tool, so feel free to kick the tires and consider pulling together your own community and getting to work right now!
       </p>
   
       <p>
  
positive.code: 
  <div class="row">
    <div class="col-xs-12 col-md-6">
      <h3><i class="fa fa-users"></i> Organizations</h3>
      <p>A community is key to a successful event. <%=brand_name%> allows, public, semi-public and private organizations. Organization admins can approve or deny any user, to keep communities on topic.</p>
    </div>
  
    <div class="col-xs-12 col-md-6">
      <h3><i class="fa fa-calendar"></i> Events</h3>
      <p>A <%=brand_name%> event might be an unconference, a hackathon or even a retreat. Plan unlimited events for your community. Collect registration, ideas and community input leading up to the event. Post a schedule and other event details</p>
    </div>
  
    <div class="col-xs-12 col-md-6">
      <h3><i class="fa fa-lightbulb-o"></i> Ideas</h3>
      <p>After creating an event, ideas can be submitted by any community member. They do not have to champion the idea, be an expert or even want to pursue the ideas. All ideas are subject to community input.</p>
    </div>
  
    <div class="col-xs-12 col-md-6">
      <h3><i class="fa fa-thumbs-o-up"></i> Community Input</h3>
      <p>Leading up to an event, encourage your members to vote, volunteer and comment on ideas for an event. This input can help provide detail into hot topics or identify ideas that may need more thought.</p>
    </div>
  </div>
  
  <div class="row">
    <div class="col-xs-12 col-md-6">
      <h3><i class="fa fa-paper-plane-o"></i> Invitations</h3>
      <p>To get people excited about your event, you can either invite existing organizations members, past event attendees or provide a list of emails to send invitations.</p>
    </div>
  
    <div class="col-xs-12 col-md-6">
      <h3><i class="fa fa-plus-square"></i> Registrations</h3>
      <p>Want to know who is coming? Have a maximum capacity? We have you covered with event registration. We also provide a roster of event attendees and help admin interfaces.</p>
    </div>
  
    <div class="col-xs-12 col-md-6">
      <h3><i class="fa fa-slack"></i> Engagement</h3>
      <p>If you provide us with a <a href="https://slack.com/">Slack</a> webhook, we will give you realtime updates for all events, ideas, votes, volunteers and comments created for your events. This gives your community a second opportunity to stay engaged.</p>
    </div>
  
    <div class="col-xs-12 col-md-6">
      <h3><i class="fa fa-university"></i> Presentations</h3>
      <p>A key to an successful community driven event is presenting what you learned during the event. We provide a simple, no frills interface for creating <a href="http://example.coeventer.com/projects/8-another-project/presentation">impressive presentations</a> in no time. A markdown and Reveal.js framework keep your members collaborating instead of scrambling to share.</p>
    </div>
  </div>
  
  
negative.code: <div class="row">
    <div class="col-xs-12">
      <p>
        The CoEventer idea originated with Chad and Dave, both staff at the University of Minnesota, in 2013. We wanted to fire up the University developer community and begin solidifying working relationships accross our many departments. The end result was Campus Codefest 2013. After the first event, we learned what event planning, idea collecting, and other related tools were missing for such events and Dave decided to start filling in the gaps. Two years later, we are releasing CoEventer.
      </p>
  
      <p>
  