anchor.diff:          Whether it's fireballs or potions or nature or voodoo, craft every facet to how it works.
         </p>
         <p>
  -        <a href="/plan/characters" class="btn">Plan your own</a>
  +        <a href="/plan/magic" class="btn">Plan your own</a>
         </p>
       </div>
     </div>
   
     <div class="span4 card">
  -    <h3 class="card-heading simple">Plots</h3>
  +    <h3 class="card-heading simple">Languages</h3>
       <img src="http://placekitten.com/275/130" alt="">
       <div class="card-body">
         <p>
  -        Every universe has a million plots going on. Keep track of yours with a smart outline.
  +        English doesn't have to be the only language in your world. Everything is fair game.
         </p>
         <p>
  -        <a href="/plan/characters" class="btn">Plan your own</a>
  +        <a href="/plan/languages" class="btn">Plan your own</a>
         </p>
       </div>
     </div>
  
positive.code:         Upload maps, link areas, track demographics, and keep track of history.
        </p>
        <p>
          <a href="/plan/characters" class="btn">Plan your own</a>
        </p>
      </div>
    </div>
  
negative.code:         You know you've always wanted to create <em>an entire universe</em>. Now's your chance!
        </p>
        <p>
          <a href="/plan/universes" class="btn">Plan your own</a>
        </p>
      </div>
    </div>
  