anchor.diff:  
       <!-- dream -->
   
  -    <h3>Customer + Product = Business</h3>
  -
  -    <p>Successful product teams all know one thing &mdash; by engaging customers throughout the development process you build better products, lower your costs, and deliver to market faster.</p>
  +    <h3>Customers + Product = Business</h3>
  +
  +    <p>Successful product teams all know one thing—by engaging customers throughout the development process you build better products, lower your costs, and deliver to market faster.</p>
   
       <p>This is called <strong>customer-first development</strong> and it helps:</p>
   
  
positive.code: 
      <!-- fix -->
  
      <h3>"Ryan's insight into our customers and our products is exceptional."</h3>
  
      <p>I've been a professional software developer for the past 10 years. My specialty is making software that people <em>love</em> to use and share.</p>
  
      <p>My secret is to combine the customer-first development process with state-of-the-art software development tools like Cocoa Touch, Backbone.js, and Ruby on Rails.</p>
  
      <p>Let's chat if you need a developer who:</p>
  
      <ul id="checks">
        <li>Understands business objectives and market challenges.</li>
        <li>Accepts when plans change or when details aren't known.</li>
        <li>Brings years of expertise and can learn new technology fast.</li>
        <li>Listens to feedback, offers alternatives, and explains decisions.</li>
        <li><strong>Knows when to sweat the small stuff and when it's time to ship.</strong></li>
      </ul>
  
negative.code:   <section>
      <!-- pain -->
  
      <h3>Who wants your product the most?</h3>
  
      <p>That's a question I ask my clients all the time. Most companies think they know. Unfortunately, they often find out that <em>they</em> are their own biggest fans.</p>
  
      <p>Trust me, I've been guilty of this too. You create a business plan, build a product, and then hope someone will buy it. But while you're busy building, it's easy to forget <em>who</em> you're trying to serve.</p>
  
      <p>Stop what you're doing and ask yourself:</p>
  
      <ul id="questions">
        <li>Are you building a product that people still want?</li>
        <li>Which features do your customers consider essential?</li>
        <li>How will your product standout in a crowded marketplace?</li>
        <li>Who will know when the next feature you're hammering on launches?</li>
        <li><strong>What's the cost of pivoting a product until you find a sustainable market?</strong></li>
  