anchor.diff:      <div class="container">
         <ul class="process">
           <li>
  -          <span class="decide"><%= image_tag "go.cd_decide.svg", {:alt => ""} %></span>
  +          <span class="decide"><%= image_tag "go.cd_decide.svg", {:alt => "decide what you want to build"} %></span>
             <span>Decide what you want to build</span>
           </li>
           <li>
  -          <span class="fork"><%= image_tag "go.cd_fork.svg", {:alt => ""} %></span>
  +          <span class="fork"><%= image_tag "go.cd_fork.svg", {:alt => "fork the gocd repo"} %></span>
             <span>Fork the repository, keep it in sync with the master</span>
           </li>
           <li>
  -          <span class="talk"><%= image_tag "go.cd_want-to-do.svg", {:alt => ""} %></span>
  +          <span class="talk"><%= image_tag "go.cd_want-to-do.svg", {:alt => "tell gocd about contribution"} %></span>
             <span>Talk to us about what you want to do</span></li>
           <li class="lastitem">
  -          <span class="changes"><%= image_tag "go.cd_changes.svg", {:alt => ""} %></span>
  +          <span class="changes"><%= image_tag "go.cd_changes.svg", {:alt => "make changes to gocd"} %></span>
             <span>Make your changes</span></li>
         </ul>
   
         <ul class="process second">
           <li>
  -          <span class="merge-request"><%= image_tag "go.cd_merge.svg", {:alt => ""} %></span>
  +          <span class="merge-request"><%= image_tag "go.cd_merge.svg", {:alt => "gocd merges pull request"} %></span>
             <span>We merge your request</span>
           </li>
           <li>
  -          <span class="cla-form"><%= image_tag "go.cd_form.svg", {:alt => ""} %></span>
  +          <span class="cla-form"><%= image_tag "go.cd_form.svg", {:alt => "fill out gocd cla form"} %></span>
             <span>Fill out the CLA Form</span>
           </li>
           <li>
  -          <span class="pull-request"><%= image_tag "go.cd_pull-request.svg", {:alt => ""} %></span>
  +          <span class="pull-request"><%= image_tag "go.cd_pull-request.svg", {:alt => "submit pull request to gocd"} %></span>
             <span>Submit a Pull Request</span>
           </li>
         </ul>
  
positive.code:         <div class="tile">
            <h3>Test GoCD</h3>
            <figure>
              <%= image_tag "icons/go.cd_test-gocd.svg", {:alt => ""} %>
            </figure>
            <p>
              You can <a href="https://github.com/gocd/gocd/issues" title="report issues" target="_blank">report issues</a> you find, or you can help us test GoCD to find new issues. You can also add to the existing automated tests.
  
negative.code:       </div>
  
        <div class="col-sm-6 col-md-6 col-lg-4">
          <%= image_tag "Go_watermark_logo.svg", {:alt => "gocd logo", :class => "watermark"} %>
        </div>
      </div>
    </div>
  