anchor.diff:          Every weapon was made by someone. Keep track of every aspect of your equipment. 
         </p>
         <p>
  -        <a href="/plan/characters" class="btn">Plan your own</a>
  +        <a href="/plan/equipment" class="btn">Plan your own</a>
         </p>
       </div>
     </div>
  
positive.code:         Whether it's fireballs or potions or nature or voodoo, craft every facet to how it works.
        </p>
        <p>
          <a href="/plan/characters" class="btn">Plan your own</a>
        </p>
      </div>
    </div>
  
    <div class="span4 card">
      <h3 class="card-heading simple">Plots</h3>
      <img src="http://placekitten.com/275/130" alt="">
      <div class="card-body">
        <p>
          Every universe has a million plots going on. Keep track of yours with a smart outline.
        </p>
        <p>
          <a href="/plan/characters" class="btn">Plan your own</a>
        </p>
      </div>
    </div>
  
negative.code:         Upload maps, link areas, track demographics, and keep track of history.
        </p>
        <p>
          <a href="/plan/locations" class="btn">Plan your own</a>
        </p>
      </div>
    </div>
  