anchor.diff:  <div class="l-constrained">
   
     <div class="l-3col-even">
  -    <h2>Your food</h2>
  +    <h2>Save hundreds on food</h2>
       <div class="t-article-promos">
         <%= image_tag('campaign/survive-january-your-food.png', alt: '', class: 'promo__img') %>
       </div>
       <ul>
         <li>
  -        <a href="https://blog.moneyadviceservice.org.uk/download-your-recipe-for-smarter-shopping">Spend less on food</a>
  +        <a href="https://blog.moneyadviceservice.org.uk/download-your-recipe-for-smarter-shopping">A recipe for smarter shopping</a>
         </li>
         <li>
  -        <a href="https://blog.moneyadviceservice.org.uk/how-to-reduce-food-waste-at-home-and-save-money">Food waste cutdown</a>
  +        <a href="https://blog.moneyadviceservice.org.uk/how-to-reduce-food-waste-at-home-and-save-money">Save £60 a month with a meal plan</a>
         </li>
         <li>
  -        <a href="https://blog.moneyadviceservice.org.uk/be-loyal-to-your-pocket-not-supermarket-and-save">Shopping savings</a>
  +        <a href="https://blog.moneyadviceservice.org.uk/be-loyal-to-your-pocket-not-supermarket-and-save">3 reasons not to be loyal to your supermarket</a>
         </li>
         <li>
  -        <a href="https://blog.moneyadviceservice.org.uk/video-inside-thrifty-lesley-s-waste-free-kitchen">Waste-free kitchen</a>
  +        <a href="https://blog.moneyadviceservice.org.uk/video-inside-thrifty-lesley-s-waste-free-kitchen">Get inside a waste free kitchen</a>
         </li>
       </ul>
     </div>
   
     <div class="l-3col-even">
  -    <h2>Your home</h2>
  +    <h2>Find hidden cash at home</h2>
       <div class="t-article-promos">
         <%= image_tag('campaign/survive-january-your-home.png', alt: '', class: 'promo__img') %>
       </div>
       <ul>
         <li>
  -        <a href="https://blog.moneyadviceservice.org.uk/how-to-sell-stuff-and-turn-your-trash-into-cash">What could you sell?</a>
  +        <a href="https://blog.moneyadviceservice.org.uk/how-to-sell-stuff-and-turn-your-trash-into-cash">6 steps to turn trash into cash</a>
         </li>
         <li>
  -        <a href="https://blog.moneyadviceservice.org.uk/how-to-sell-online-a-seasoned-seller-reveals-all">How to sell online</a>
  +        <a href="https://blog.moneyadviceservice.org.uk/how-to-sell-online-a-seasoned-seller-reveals-all">Video: A seller reveals his top tips</a>
         </li>
         <li>
  -        <a href="https://blog.moneyadviceservice.org.uk/selling-online-for-the-first-time-here-s-how">Selling online for the first time</a>
  +        <a href="https://blog.moneyadviceservice.org.uk/selling-online-for-the-first-time-here-s-how">How to sell online for the first time</a>
         </li>
         <li>
  -        <a href="https://blog.moneyadviceservice.org.uk/easy-tweaks-to-save-money-on-energy-bills">Easy energy tips</a>
  +        <a href="https://blog.moneyadviceservice.org.uk/easy-tweaks-to-save-money-on-energy-bills">7 easy ways to save on energy bills</a>
         </li>
       </ul>
     </div>
   
     <div class="l-3col-even">
  -    <h2>You</h2>
  +    <h2>Challenge your habits</h2>
       <div class="t-article-promos">
         <%= image_tag('campaign/survive-january-you.png', alt: '', class: 'promo__img') %>
       </div>
       <ul>
         <li>
  -        <a href="https://blog.moneyadviceservice.org.uk/survive-january-how-to-look-good-for-less">Look good for less</a>
  +        <a href="https://blog.moneyadviceservice.org.uk/survive-january-how-to-look-good-for-less">How to look good for less</a>
         </li>
         <li>
  -        <a href="https://blog.moneyadviceservice.org.uk/revealed-the-hidden-habits-that-cost-you-money">What are you buying?</a>
  +        <a href="https://blog.moneyadviceservice.org.uk/revealed-the-hidden-habits-that-cost-you-money">Revealed: Hidden habits that cost you money</a>
         </li>
         <li>
  -        <a href="https://blog.moneyadviceservice.org.uk/survive-january-how-to-have-fun-for-less">Budgeting for a night out</a>
  +        <a href="https://blog.moneyadviceservice.org.uk/survive-january-how-to-have-fun-for-less">5 ways to party in January for less</a>
         </li>
         <li>
  -        <a href="https://blog.moneyadviceservice.org.uk/when-did-you-last-check-your-bank-balance">How you can switch accounts</a>
  +        <a href="https://blog.moneyadviceservice.org.uk/when-did-you-last-check-your-bank-balance">Signs that it's time to switch banks</a>
         </li>
       </ul>
     </div>
  
positive.code: 
        <div class="l-campaign__2col-main l-campaign__content" data-dough-newsletter-article="true">
  
          <p>January can be a tough month, and it can seem long, but our Survive January campaign will help with some really simple ways to put pennies back in your pocket and change your money habits. What do you have to lose?</p>
  
          <%= render 'shared/news_signup_test',
                     visible: true,
  
negative.code:                    component_info_text: 'Sign up to get money saving tips and advice direct to your inbox',
                     component_form_endpoint: main_app.survive_january_subscription_path %>
  
          <p>Our kit will show you how to stop wasting hundreds on food, how to find money you didn't know you had, and other ways to help stretch your money until payday.</p>
  
          <p>Want a head start? See how easy it is by checking out our blog posts from experts and people who have already saved.</p>
  
        </div>
      </div>
  