anchor.diff:        <div class="row center">
           <div class="col-md-4">
             <%= icon('pencil') %>
  -          <h3>Generate Questions</h3>
  -          <p>AskUp is an educational tool to help you make sense and remember material you learn in class, at home, or in the hospital. Generating questions based on this material requires you to recall information, identify the main points, reflect on how it relates to things you’ve previously learned, and generate your own answer—powerful techniques for learning!</p>
  +          <h3>What is AskUp?</h3>
  +          <p>AskUp is an educational tool to help you make sense and remember material you learn in class, at home, or in the hospital. It uses evidence-based principles to improve your learning.</p>
             <!--<p><br/><a href="#" class="btn btn-theme">More Info</a></p> -->
           </div>
           <div class="col-md-4">
             <%= icon('list-alt') %>
  -          <h3>Test your Knowledge</h3>
  -          <p>To remember new material you need to be tested on it--simply re-reading a text or lecture notes do not make you learn or understand the material, it only creates a false sense of familiarity. Testing, which requires you to recall the information, actually helps to enhance the connections in your brain to remember the material best. </p>
  +          <h3>What to do?</h3>
  +          <p>After any educational event—a lecture, a reading, a patient encounter, a video-generate your own question and answer. Periodically, test yourself on these questions to make sure you remember the material. If your classmates also create questions on AskUp, quiz yourself on their questions as well.</p>
             <!-- <p><br/><a href="#" class="btn btn-theme">More Info</a></p> -->
           </div>
           <div class="col-md-4">
             <%= icon('university') %>
  -          <h3>Study the Right Way</h3>
  -          <p>Effective learning requires recall, reflection, generation, and testing—techniques that you will practice while using AskUp. Studies have also shown that spacing your learning over time, as opposed to cramming, is more effective for long-term retention.  Mixing up your studies, by tackling different material at the same time, is (harder) but more effective than studying one subject first, then moving to the next one.  Integrate these ideas to make the best of AskUp!</p>
  +          <h3>Why does it work?</h3>
  +          <p>Self-testing has been shown to be one of the most effective learning strategies. Generating questions will require you to recall information, identify the main points, reflect on how it relates to things you’ve previously learned, and generate your own answer—powerful techniques for learning!</p>
             <!-- <p><br/><a href="#" class="btn btn-theme">More Info</a></p> -->
           </div>            
         </div>
  
positive.code:             125 Mt. Auburn Street<br>
              Room 524<br>
              Cambridge, MA 02138<br>
              <a href="mailto:help@askup.us">help@askup.us</a><br>
              <a href="https://twitter.com/GoAskUp" class="twitter-follow-button" data-show-count="false">Follow @GoAskUp</a> <script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+'://platform.twitter.com/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');</script>
            </p>
            <p>&copy; 2015 Harvard TLT</p>
  
negative.code:       <div class="row">
          <div class="col-lg-8 col-lg-offset-2">
          <%= icon('comment-o') %>
          <p>"AskUp is a revolutionary educational tool to enhance learning.  It empowers learners to create their own questions and answers, employing techniques that have been shown to improve learning and retention."</p>
          <h4><br/>Jonathan S. Hausmann, MD</h4>
          <p>HARVARD MEDICAL SCHOOL</p>
          </div>
  