anchor.diff:            <div class="case-study-content">
               <span class="subtitle">Case study</span>
               <h2>Addressing political issues</h2>
  -            <p><strong>Something New are a political party who face a challenge faced by many organisations: hundreds of emails from multiple people each interested in different issues. Some issues were national, some issues were local - for example an issue with the nearby hospital, some were hyperlocal - for example concerns over a local park.</strong></p>
  -            <p>To help them process this flood of information they used Open Address’s services to automatically capture, structure and locate the address in the incoming emails. Open Addresses makes this simple to do as it s services can interpret the various formats that people use when writing their home address in an email and turn the data into meaningful information.</p>
  -            <p>This allows Something New to more easily understand where issues are being raised from and then provide a tailored response. It helps Something New engage more voters and it helps the voters get their voices heard.</p>
  +            <p><strong>Something New are a political party who face a challenge faced by many organisations: hundreds of emails from a variety of people each interested in different issues. Some issues were national; some issues were local - for example an issue with the nearby hospital; some were hyperlocal - for example concerns over a local park.</strong></p>
  +            <p>To help them process this flood of information, they used Open Addresses’ services to automatically capture, structure and locate addresses in incoming emails. Open Addresses makes this simple to do as its services can interpret the variety of formats that people use when writing their home address in an email and turn the data into meaningful information.</p>
  +            <p>This allows Something New to more easily understand where issues are being raised from and provide a tailored response. It helps Something New engage more voters and it helps the voters get their voices heard.</p>
             </div>
           </div>
         </div>
  
positive.code:       <div class="home-ctas">
             <div class="home-cta">
            <h2><a href="/get-involved/add-an-address">Donate Address Data</a></h2>
            <p>Everyone who uses Open Addresses will benefit from every address donation. Collaborate with us and we can all create better address data that everyone can use</p>
            <div class="home-cta-data-indicator"><span>X<em>m</em></span> UK addresses</div>  
          </div>
          <div class="home-cta">
            <h2><a href="/developers/apis-and-data">Open Addresses For Your Apps</a></h2>
            <p>Developers! We’re looking for exciting and interesting ways open addresses can be used in your app or service. Get started with our APIs.</p>
            <div class="home-cta-data-indicator"><span><em>nnnn</em></span> average confidence score</div>
          </div>
          <div class="home-cta">
  
negative.code: 
      <div class="home-hero">
        <h2>Making  UK address data better for everyone</h2>
        <p>Addresses are part of our everyday lives. They indicate where we live, work and visit, connecting us to local communities and services we rely on. There is a hidden complexity and cost in the process of locating addresses, entering addresses online, and accessing an accurate address list. We’re here to change this, to make things simpler and better.</p>
        <a href="/mission">Learn more</a>
         <%= image_tag 'home-gfx-mobile.png', :class => "home-gfx-mobile" %>
        <%= image_tag 'home-gfx.png', :class => "home-gfx" %>
  