anchor.diff:          <h4>
             Feels personal to your customers
           </h4>
  -        <p class="text-muted">Customers receive emails from your support team just like they would if you had personally sent them. No automated robot-queue junk in each email; just a direct conversation with your users.</p>
  +        <p class="text-muted">Your customers will receive emails directly from your  eam. The result is a more personal encounter and dialogue that will make your customers feel engaged and supported.</p>
         </div>
       </div>
     </div>
  
positive.code:         <h4>
            Choose your communication method
          </h4>
          <p class="text-muted">Helpful comes with an embeddable help box you can install on your own website. This lets your customers quickly send you feedback from any page. Needs something even more custom? Use our API.</p>
        </div>
      </div>
    </div>
  
negative.code:     <div class="col-xs-12 col-sm-6">
        <div class="padding-large">
          <h4>
            Fast, simple, and purpose-driven features
          </h4>
          <p class="text-muted">Helpful is built for speed: Read messages, assign co-workers to help, organize, and respond in seconds without ever leaving the inbox.</p>
        </div>
      </div>
      <div class="col-xs-12 col-sm-6">
  