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   			    <h3 class="media-heading">What is "Ethical Housing"?</h3>
  -			    <p> As thousands of newcomers pour into the city each month, even more disadvantaged familys are displaced from their city homes and pushed away from critical resources. Many are the victims of legal, but potentially unethical, nofault eviction practices, including Ellis Acts. Other "soft-pressure" tactics, such as delayed maintenance or implied legal actions, may have played a role as well. If this matters to you, then we're here to help you make more informed housing choices. Read on...</p>
  +			    <p> As thousands of newcomers pour into the city each month, even more disadvantaged families are displaced from their city homes and pushed away from critical resources. Many are the victims of legal, but potentially unethical, nofault eviction practices, including Ellis Acts. Other "soft-pressure" tactics, such as delayed maintenance or implied legal actions, may have played a role as well. If this matters to you, then we're here to help you make more informed housing choices.</p>
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positive.code: 
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  			    <h3 class="media-heading">"Inspect" a building</h3>
  			    <p>Want to know more about you're housing? Just enter the address in the search bar above and we'll generate a list of potentially matching properties.  Select a unit from the list, and you'll see the its <span class="scoop">"Scoops Score"</span> as well as a customized report that includes a checklist of public actions and related community reports related to eviction pressure tactics. Make more informed decision about your future housing: 
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  			    <p><h4 id="tagline">Think well. Live well. AbodeWell.</h4></p>
  
  
negative.code: 
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  			    <h3 class="media-heading">The "Scoops" Score</h3>
  			    <p>We've collected thousands of public records, including Ellis Acts, Owner Move-ins, and Condo conversions, and combined them with related community reported incidents. Our proprietary algorithm then generates a <span class="scoop">"Scoops Score"</span> to index the negative actions that have contributed to the unit's vacancy... the lower the index, the more questionable the unit's ethical origins. </p>
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