anchor.diff:  
       <!-- dream -->
   
  -    <h3>Customer + Product = Business</h3>
  -
  -    <p>Successful product teams all know one thing &mdash; by engaging customers throughout the development process you build better products, lower your costs, and deliver to market faster.</p>
  +    <h3>Customers + Product = Business</h3>
  +
  +    <p>Successful product teams all know one thing—by engaging customers throughout the development process you build better products, lower your costs, and deliver to market faster.</p>
   
       <p>This is called <strong>customer-first development</strong> and it helps:</p>
   
  
positive.code:   <section>
      <!-- pain -->
  
      <h3>"Our biggest issue was knowing what our customers wanted."</h3>
  
      <p>I hear this all the time when I meet new clients. In the midst of developing a product, it's easy to forget <em>who</em> you're trying to serve.</p>
  
      <p>I've been guilty of this too. You create a business plan, build a product, and then hope someone will buy it.</p>
  
      <ul id="questions">
        <li>But are you building a product that people want?</li>
        <li>Do you know which features are absolutely essential?</li>
        <li>How will your product standout in a crowded marketplace?</li>
        <li>Who will know when the next feature you're hammering on launches?</li>
        <li><strong>What's the cost of pivoting a product until you find a sustainable market?</strong></li>
  
negative.code: 
      <!-- fix -->
  
      <h3>Building exceptional products is what I do.</h3>
  
      <p>I've been a professional software developer for over a decade and I've seen what it takes to build something truely exceptional. It's not rocket science and it's not a secret either. Just combine hard-work with customer-first thinking and you really can't lose.</p>
  
      <p>The only problem is not everyone is willing to work hard and even fewer people are willing to think about someone else's problems. That's where I come in. Building exceptional products for people to use, fall in love with, and share is what I do.</p>
  
      <p>Let's chat if you need a developer who:</p>
  
      <ul id="checks">
        <li>Understands business objectives and market challenges.</li>
        <li>Accepts when plans change or when details aren't known.</li>
        <li>Brings years of expertise and can learn new technologies fast.</li>
        <li>Listens to feedback, offers alternatives, and explains decisions.</li>
        <li><strong>Knows when to sweat the small stuff and when it's time to ship.</strong></li>
      </ul>
  