anchor.diff:  
       <div class="container">
         <div class="home-ctas">
  +           <div class="home-cta">
  +          <h2><a href="/get-involved/add-an-address">Donate your address data</a></h2>
  +          <p>Everyone who uses Open Addresses will benefit from every address donation. Collaborate with us and we can all create better address data that everyone can use</p>
  +          <div class="home-cta-data-indicator"><span>X<em>m</em></span> UK addresses</div>  
  +        </div>
           <div class="home-cta">
             <h2><a href="/developers/apis-and-data">Open Addresses in your apps</a></h2>
  -          <p>Developers! We’re looking for exciting and interesting ways open addresses can be used in your app or service. Get started with our API.</p>
  -          <div class="home-cta-data-indicator"><span>64<em>%</em></span> current data quality</div>
  -        </div>
  -        <div class="home-cta">
  -          <h2><a href="/get-involved/add-an-address">Donate your address data</a></h2>
  -          <p>Open Addresses future depends on us all getting involved and donating our data. Collaborate with us and help develop and maintain a sustainable address database.</p>
  -          <div class="home-cta-data-indicator"><span>1.5<em>m</em></span> out of 40m addresses</div>  
  +          <p>Developers! We’re looking for exciting and interesting ways open addresses can be used in your app or service. Get started with our APIs.</p>
  +          <div class="home-cta-data-indicator"><span>nnnn</span> average confidence score</div>
           </div>
           <div class="home-cta">
             <h2><a href="/get-involved/trialists">Partnering with Open Addresses</a></h2>
  -          <p>There should be no barriers to accessing data that is by its very nature, open. Try Open Addresses within your organisation and begin the journey of moving away from costly datasets.</p>
  +          <p>There should be no barriers to accessing vital national data such as the list of UK addresses. Try Open Addresses within your organisation and begin the journey of using and publishing open data.</p>
           </div>
         </div>
       </div>
  
positive.code:         <div class="discussion-blocks">
            <div>
            <span class="subtitle">Latest blog post</span>
              <h3><a href="#">Open Addresses UK to sponsor Open Data Camp</a></h3>
              <p>Open Addresses UK has announced that it will be sponsoring Open Data Camp 2015 on February 21st and 22nd in Winchester.</p>
            </div>
            <div>
              <span class="subtitle">Latest news</span>
              <h3><a href="#">Multiplying addresses</a></h3>
              <p>Postcode area ‘ZE’ is the black sheep of the launch edition of the Open Addresses UK dataset. It was generated (or “distilled”) from our source data on 10th December 2014, and we knew only 117 addresses belonging to it at the time.</p>
            </div>
            <div>
              <span class="subtitle">Latest forum post</span>
              <h3>Join the discussion</h3>
              <ul>
                <li><a href="#">Be part of the GitHub forum</a></li>
                <li><a href="#">Chat to us on Twitter</a></li>
              </ul>
            </div>
          </div>
  
negative.code:   <div class="wrapper wrapper-corner-gfx-1">
      <div class="container">
        <div class="home-services">
          <h2>Services</h2>
          <div class="home-services-list">
            <div class="service">
              <h3><a href="#">Free-format address input</a></h3>
              <p>Simple address entry suitable for all users from the least confident to those with high digital skills.</p>
            </div>
            <div class="service">
              <h3><a href="#">Type-ahead address input</a></h3>
              <p>Smart address entry for users with higher digital skills.</p>
            </div>
            <div class="service">
              <h3><a href="#">Data Sorting Office</a></h3>
              <p>Use our API to cleanse, categorise and parse your data.</p>
            </div>
            <div class="service">
              <h3><a href="#">Locate Addresses</a></h3>
              <p>Look up the latitude and longitude for a postcode.</p>
            </div>
            <div class="service">
              <h3><a href="#">Address Parsing</a></h3>
              <p>Turn unstructured addresses into useful information.</p>
            </div>
            <div class="service">
              <h3><a href="#">New Service Creation</a></h3>
              <p>Create innovative new services, with the use of our unique, persistent URLs for every address.</p>
            </div>
            <div class="service">
              <h3><a href="#">Data Enrichment</a></h3>
              <p>Use our service to access bulk data - for use in academic research, service provisioning or other applications where an API would prove inconvenient - and use it to enrich your other data sources.</p>
            </div>
            <div class="service">
              <h3><a href="#">Data Rationalisation</a></h3>
              <p>Use Open Addresses’ unique, persistent identifiers to create a master address reference dataset across your IT architecture.</p>
            </div>
          </div>
        </div>
  