             paddingBottom: 15
 
           """
-          And here we are now! We've been adding new functionality and 
-          simplifying the design. We are exploring the ways Consider.it 
-          can be used outside of civic engagement, such as: to smooth 
-          organizational change efforts, to allow decentralized online 
-          communities to deliberate, and to help schools teach critical 
-          thinking skills in classrooms.          
-          """          
-
+          And here we are now! 
+          As a startup, we are exploring different markets beyond civic 
+          engagement. We're using Consider.it to 
+          align the opinions of employees during organizational change 
+          efforts, where Consider.it's ability to surface knowledge and 
+          identify sticking points across a large group of people can help
+          the planning process. We're applying Consider.it to decision-making 
+          and deliberation in decentralized online communities. Finally, 
+          Consider.it's concentration on tradeoffs is a good fit for schools 
+          teaching the new Common Core critical thinking skills."""
         P
           style: 
             paddingBottom: 15


          ' delivered by Seattle Public Librarians since 2012.'


    DIV
      style: section_style

          Michael's incisive and persistent feedback helped Travis transform his 
          abstract knowledge and ideas into concrete designs. They started co-advising
          each other and helping with each others' projects. Bits and pieces of ideas 
          that Michael and Travis had kicked around before had suddenly coalesced in 
          that moment Consider.it was born outside the bike shop. 
          """


