   'total quality',
   'touch base',
   'touch points',
-  'touch|ing base',
-  'value add|ed',
+  'touch(|ing) base',
+  'value add(|ed)',
   'value proposition'
 ]
 

  'all hands on deck',
  'at the end of the day',
  'best of breed',
  'best practice|s',
  'big|ger picture',
  'bleeding edge',
  'blue sky thinking',
  'boil the ocean',

  'make hay',
  'move the goal posts',
  'move the needle',
  'on (my|your) plate',
  'on (my|your) radar',
  'out of the loop',
  'outside the box',
  'paradigm',
