         encourage_array = [':thumbsup:', 'That was a nice thing you did.', 'Boomtown', 'BOOM', 'Finally.', 'And another request bites the dust.']
         encourage_me = encourage_array[Math.floor(Math.random()*encourage_array.length)];
         content =
-          text: "Pull Request Approved"
+          text: ''
           fallback: "A pull request on `#{repo_name}` has been approved by #{resp.user.display_name}\n#{encourage_me}"
           pretext: encourage_me
           color: green

          fields: [
            {
              title: repo_name
              value: "Approved by #{resp.user.display_name}"
              short: false
            }
          ]

          for reviewer in resp.reviewers
            reviewers += " #{reviewer.display_name}"
        else
          reviewers = ' no one in particular'

        content =
          text: "#{resp.author.display_name} created a new request"
          fallback: "Yo#{reviewers}, #{resp.author.display_name} just *created* the pull request \"#{resp.title}\" for `#{resp.destination.branch.name}` on `#{repo_name}`.\n#{resp.links.html.href}"
          pretext: reviewers
          color: blue
          mrkdwn_in: ["text", "title", "fallback", "fields"]
          fields: [
            {
              title: repo_name
              value: resp.title
              short: true
            }
            {
              title: "Merge to #{resp.destination.branch.name}"
              value: "#{resp.links.html.href}\nRequesting review from#{reviewers}"
              short: true
            }
          ]
