         _service = app.config.services.settings[s]
         analyticsSettings[_service.name] = _service
 
+      if analyticsSettings?.Mixpanel
+        analyticsSettings.Mixpanel.nameTag = true
+        analyticsSettings.Mixpanel.pageview = false
+
       analytics.initialize(analyticsSettings)
 
       if app.config.data.me?.id?

          'Hull-App-Id': config.appId

      request.done (res)->
        identify(res) if path == 'me'
        callback(res)

      request.fail(errback)

      return

    trackHandler = (req, route, callback, errback)->
      analytics = require('analytics')
      eventName = req.path.replace(/^track\//, '')
      _.delay (-> analytics.track(eventName, req.params)), 500
      req.path    = "t"
      req.params.event ?= eventName
      req.params  = { t: btoa(JSON.stringify(req.params)) }
