   collectName = tabJson.collectName
   window.anchortab.i18n = tabJson.i18n
 
+  # For now, use i18n version of submit and mobile tab "Subscribe" if the defaults
+  # were defined. When we implement a managable i18n system, we can do away with this.
+  submitButtonText = if tabJson.submitButtonText == "Submit"
+    anchortab.i18n["tab-submit"]
+  else
+    tabJson.submitButtonText
+
+  mobileTabText = if tabJson.mobileTabText == "Subscribe"
+    anchortab.i18n["tab-subscribe"]
+  else
+    tabJson.mobileTabText
+
   # Load the Anchor Tab stylesheet.
   atStyleSheet =
     $("<link />")

    if $("meta[name=viewport]").length > 0
      anchorTab.addClass("mobile-optimized-page")

    anchorTab.find(".maximize").text(anchortab.i18n["tab-subscribe"])
    anchorTab.find(".maximize").attr("style", colorSchemeStyle)

    anchorTab.find(".minimize").text("Close")

      .append(
        $("<button />")
          .addClass('email-submission')
          .text(submitButtonText)
          .click(submitEmail)
      )
      .append(
