 
     bullet
       point_style: 'bullet'
-      strong: "Collects opinions on specific ideas"
-      body: ", proposals, plans of action, or hypotheticals. Even job candidates, products, or designs."
+      strong: "Collect opinions on specific ideas"
+      body: ", proposals, plans, or hypotheticals. Even job candidates, products, or designs."
 
     bullet
       point_style: 'bullet'
-      strong: "Fosters considerate interactions"
-      body: ". The interface makes it easy to consider all sides without putting people in direct conflict. Personal attacks and trolling don’t fit the format."
+      strong: "Foster considerate interactions"
+      body: """. The interface focuses people on considering all sides 
+                 of the topic, rather than each other. There is little 
+                 opportunity for personal attacks and trolling.
+            """
 
     bullet
       point_style: 'bullet'
-      strong: "Produces an interactive summary of group thought"
-      body: ". Patterns of thought across the whole group can be identified. Perhaps 80% of opposers have a single con point that can be addressed!"
+      strong: "Produce an interactive summary of group thought"
+      body: """. Patterns of thought across the whole group can 
+                 be identified. Perhaps 80% of opposers have a 
+                 single con point that can be addressed!
+            """
 
 enables = -> 
   DIV

      marginTop: 60

    H1 style: h1,
      'Creates new opportunities for...'

    bullet
      point_style: 'bullet'
      strong: "Involving 5, 20, 100s of people"
      body: " deliberating an issue together, without becoming overwhelming."

    bullet
      point_style: 'bullet'
      strong: "Leading change"
      body: """. Collect organized feedback from employees, membership, and stakeholder groups
                 for strategic planning, process improvement, program evaluation, and other 
                 change efforts. Strong leaders create change by explaining and evolving plans. 
                 Weak leaders try to impose them.
            """

    bullet
      point_style: 'bullet'
      strong: "Distributing decision making"
      body: """. Make decisions as a whole, without resorting to hierarchy. The will of a community, 
                 and the thoughts behind that will, become visible and actionable.
            """

    bullet
      point_style: 'bullet'
      strong: "Teaching critical thinking"
      body: """. Students learn how to develop and express a considered opinion while listening 
                 to and engaging with other’s ideas. Works well for Common Core aligned exercises 
                 in English and Social Studies.

        style: a 
        'Contact us'

      ' to get started today! '
      BR null
      BR null
      'If advanced configuration or custom design is needed, we can discuss whether compensation is necessary.'
