     return unless ourMenu?
     locker = grab ourMenu.submenu, 'command', 'multi-wrap-guide:toggle-lock'
     if locker?
-      locker.label = if @locked then @labelUnlockGuides else @labelLockGuides
+      locker.label = if @locked then @labelUnlockGuides() else @labelLockGuides()
     silencer = grab ourMenu.submenu, 'command', 'multi-wrap-guide:toggle-silent'
     if silencer?
-      silencer.label = if @silent then @labelUnsilenceGuides else @labelSilenceGuides
+      silencer.label = if @silent then @labelUnsilenceGuides() else @labelSilenceGuides()
     toggler = grab ourMenu.submenu, 'command', 'multi-wrap-guide:toggle'
     if toggler?
-      toggler.label = if @enabled then @labelDisableGuides else @labelEnableGuides
+      toggler.label = if @enabled then @labelDisableGuides() else @labelEnableGuides()
     atom.menu.update()

    @contextMenu?.dispose()
    @contextMenu = null
    submenu = []
    submenu.push { label: @labelCreateVerticalGuide, command: 'multi-wrap-guide:create-vertical-guide' }
    submenu.push { label: @labelCreateHorizontalGuide, command: 'multi-wrap-guide:create-horizontal-guide' }
    if atom.packages.getLoadedPackage('line-length-break')?
      submenu.push { label: @labelLineBreak, command: 'multi-wrap-guide:line-break' }
    submenu.push { type: 'separator' }
    submenu.push { label: @labelRemoveGuide, command: 'multi-wrap-guide:remove-guide' }
    submenu.push { type: 'separator' }
    if @locked
      submenu.push { label: @labelUnlockGuides, command: 'multi-wrap-guide:toggle-lock' }
    else
      submenu.push { label: @labelLockGuides, command: 'multi-wrap-guide:toggle-lock' }
    if @enabled
      submenu.push { label: @labelDisableGuides, command: 'multi-wrap-guide:toggle' }
    else
      submenu.push { label: @labelEnableGuides, command: 'multi-wrap-guide:toggle' }
    if @silent
      submenu.push { label: @labelUnsilenceGuides, command: 'multi-wrap-guide:toggle-silent' }
    else
      submenu.push { label: @labelSilenceGuides, command: 'multi-wrap-guide:toggle-silent' }
    @contextMenu = atom.contextMenu.add
      'atom-text-editor': [
        label: 'Multi Wrap Guide'

  subs: null                  # SubAtom object.
  views: {}                   # Hash of MultiWrapGuideView objects by editor.id.

  labelUnlockGuides: ->
    if atom.config.get 'multi-wrap-guide.icons' then '🔓 Unlock Guides' else 'Unlock Guides'
  labelLockGuides: ->
    if atom.config.get 'multi-wrap-guide.icons' then '🔒 Lock Guides' else 'Lock Guides'
  labelDisableGuides: ->
    if atom.config.get 'multi-wrap-guide.icons' then '❌ Disable Guides' else 'Disable Guides'
  labelEnableGuides: ->
    if atom.config.get 'multi-wrap-guide.icons' then '✅ Enable Guides' else 'Enable Guides'
  labelUnsilenceGuides: ->
    if atom.config.get 'multi-wrap-guide.icons' then '🔔 Unsilence Guide tooltips' else 'Unsilence Guide tooltips'
  labelSilenceGuides: ->
    if atom.config.get 'multi-wrap-guide.icons' then '🔕 Silence Guide tooltips' else 'Silence Guide tooltips'
  labelCreateVerticalGuide: ->
    if atom.config.get 'multi-wrap-guide.icons' then '⇣ Create Vertical Guide' else 'Create Vertical Guide'
  labelCreateHorizontalGuide: ->
    if atom.config.get 'multi-wrap-guide.icons' then '⇢ Create Horizontal Guide' else 'Create Horizontal Guide'
  labelLineBreak: ->
    'Line Break at Guide'
  labelRemoveGuide: ->
    'Remove Guide'

  # Public: Activates package.
  activate: ->
