             prDelayParts = store[roomid].prDelay[travisid]
             if prDelayParts
                 parts.push(prDelayParts[0])
-                messages.push(primg + vsprintf('%1$s %2$s a Pull Request: %3$s#%5$s; [Reviewable %5$s](https://reviewable.io/reviews/%3$s/%5$s)', prDelayParts))
+                messages.push(primg + vsprintf('`%1$s` %2$s the "__%4$s__" Pull Request: %3$s#%5$s; [Reviewable %5$s](https://reviewable.io/reviews/%3$s/%5$s); [Demo](%6$s)', prDelayParts))
                 store[roomid].prDelay[travisid] = undefined # null delayed pr message
             else
                 parts.push('Someone')

        for commentid, parts of store[roomid].comment
            console.log(commentid, parts)
            parts[0] = andify parts[0]
            messages.push(commentimg + vsprintf('%1$s commented on issue %2$s#%4$s', parts))

        # construct comment messages
        for issueid, parts of store[roomid].issue
            console.log(issueid, parts)
            parts[1] = andify parts[1]
            messages.push(infoimg + vsprintf('%1$s %2$s an issue: %3$s#%5$s', parts))

        for prid, parts of store[roomid].pr
            console.log(prid, parts)
            parts[1] = andify parts[1]
            messages.push(primg + vsprintf('%1$s %2$s a Pull Request: %3$s#%5$s; [Reviewable %5$s](https://reviewable.io/reviews/%3$s/%5$s)', parts))

        for travisid, parts of store[roomid].travis
            console.log(travisid, parts)

                if !error and response.statusCode == 200
                    fbResponse = JSON.parse(body)
                    branchName = fbResponse.head.ref
                    user = fbResponse.user.login
                    demourl = 'http://fgpv.cloudapp.net/demo/users/' + user + '/' + branchName + '/samples/index-one.html'
                    console.log 'Demo url', demourl, m[2], m[2].indexOf('/fgpv-vpgf')

                    # demo urls are only constructed for fgpv-vpgf repos
                    if m[2].indexOf('/fgpv-vpgf') != -1
                        m.push demourl
                else
                    console.log 'Got an error: ', error, ', status code: ', response.statusCode

                store[roomid].prDelay[m[4]] = m
                console.log(m)
