             paddingBottom: 15
 
           """
-          The idea for Consider.it struck one cloudy Seattle morning 
-          while Travis sat on the ground outside of a bike shop. He was feeling 
-          morose after spending a few dark hours reading hundreds of comments 
+          The idea for Consider.it was born on a cloudy Seattle morning 
+          while Travis sat on the ground outside of a """
+          A 
+            href: 'https://www.google.com/maps/place/Montlake+Bicycle+Shop/@47.639382,-122.302025,3a,75y,284.92h,78.85t/data=!3m4!1e1!3m2!1sqE4cgPSn9t_eCx1xr5HsEQ!2e0!4m2!3m1!1s0x549014c486e2f9c1:0x7b96d3f907c7f742'
+            style: story_link
+            'bike shop'
+
+          """
+          . He was feeling 
+          down after spending a few dark hours reading hundreds of comments 
           on news articles about the Affordable Care Act. So much talking past 
-          one another. So few takeaways. So much effort... wasted. 
+          one another. Such wasted effort. 
           """
 
         P 

            paddingBottom: 15

          """
          The problem is not limited to online comment boards. Email threads 
          involving close colleagues and even face to face conversations with 
          loved ones can easily degenerate. Humanity's ability 
          to listen and learn is ever so fragile, easily broken by poor habits and 
          flawed tools. Travis knew he was no exception to the problem; 
          but that day, at least, Travis was happy to turn his frustration into 
          a blueprint for improvement.
          """

      DIV 

            paddingBottom: 15

          """
          While wrapping up their academic pursuits, Mike and Travis 
          met Kevin Miniter. Kevin had just arrived in Seattle, eager for his next 
          adventure after running the campaign for the """
          A
