Sql server 2012 replication scenario I am under a really specific scenario. I have a database on a customer's site and a website on Azure cloud that connects to that database.

User is on a 50mbit fiber but this is obviously slow. So I am thinking of implementing replication with SQL Server on the local Azure server.

Is there a way of implementing the reads from the replica but the writes on the main database (I am thinking about this so that I don't have to deal with merges and I don't really care about the write speed)? Moving everything to cloud is not an option as on site there are a lot of clients that are already connected.
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  Is there a way of implementing the reads from the replica but the writes on the main database (I am thinking about this so that I don't have to deal with merges and I don't really care about the write speed)?
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Technically possible but probably not in your scenario. Bi directional transactional replication would be required, which isn't invisible to the app/website.