what is the most simple and easiest way to backup and restore on oracle 11g? Im new on oracle 11g i come from SQL Server administration and the process to 
 back up and restore its very easy and intuitive.

I was searching how to make backup and restore on oracle 11g in many cases devolpers talk about RMAN but i want to know if there is a more simple and easy solution to restore all elements of my DW
I dont need to make a programmed back up at the moment
mainly i want a programtically solution to operate in a windows SO
Shut down the database instance. 
Copy all files to backup location.
Start up the database instance.