What is the proper setup for PG user for web application We have a web app that detects if the DB does not exist and creates it.
Users like it, but my thought is that such user has too much privileges.

I would optimally propose to change the DB creation screen of the app to supply 2 sets of credentials - one that will be used for creating DB initially and not stored permanently (e.g. 'postgres' role)  and the other that will be used by the web app and stored in config file (e.g. 'webapp').
Furthermore, 'webapp' will need to be able to 1) add new and 2) modify existing tables, procedures, and functions (the web app automatically updates the schema as required)

So some of the questions I have are:


What are some of the best practices in above scenario when using PostgreSQL 9.x? 
Should the DB created be owned by 'webapp' role or should it be owned by 'postgres' and I just grant 'webapp' the necessary privileges. In case of latter, would newly added objects be owned by 'webapp' and should I avoid that?
What are some of the approaches users in community are currently using?
The best way, really, is for the web app to have no right to create or modify tables at all. It should only have the rights to do what it needs to do to perform its day to day functions, not administration.

In particular, the web app must not run as a superuser and should preferably not own the database or tables.

If the webapp has built-in administration functions for changing tables when it's upgraded, etc, it should do so via a separate set of credentials and allow you to be prompted to enter those credentials each time you perform an upgrade. Or let you create the file with the admin credentials, run the upgrade, and delete it again.

If you can't fix the webapp to use different credentials for schema changes, then it might as well be the owner of the database and tables. Just don't make it a superuser!

If you can fix the app so it uses different credentials for schema changes, then its regular non-schema-change user should not own the tables or database. It should have only CONNECT and TEMPORARY rights on the database, USAGE rights on the schema(s), and the required rights on each table GRANTed to it. Just don't forget to REVOKE ALL FROM public ON DATABASE mydb; and REVOKE ALL FROM public ON SCHEMA public;.