SQL Web Edition Download location I cannot find the download location for SQL Web Edition.

I can find the Standard / Developer / Express editions, but not the Web edition.

I have tried https://www.microsoft.com/en-us/sql-server/sql-server-downloads,
I have followed all the links on the page, and found various informational resources of SQL Web edition, but not the actual file.

Where/how can I download SQL Web Edition
Web Edition is not available to download at will.

See here.  Scroll half way down to 'SQL Server Price' section.