I'm about to move to my new job, and my current colleagues are curious about the new enterprise that hired me. I discussed with them the organization, benefits, pros and cons of the actual vs the new position, but they insist on knowing the exact name of the enterprise.

Not sure why exactly, but as more as they are becoming pushy, the more I don't wan't to disclose it (maybe it's because we never really bonded that much).

Could you suggest a way to gently stop this kind of questions?

Few notes:

* for the moment, I'm stalling saying that I'll reveal the name later.
* I'm comfortable with the position I'm going to cover in the new
enterprise.
* as a last resort, I could always lie and provide an incorrect name (I'd like a bit less drastic solution, if possible).

Edit:

I'm more interested how to handle the issue with my colleagues, not with my boss (as discussed [here](https://workplace.stackexchange.com/questions/21232/how-can-i-avoid-telling-my-boss-about-the-new-company-that-ill-be-working-for-d)), while [this](https://workplace.stackexchange.com/questions/32402/under-what-circumstances-is-it-ok-to-tell-your-colleagues-where-you-will-be-goin) answer is closer to my question, although it addresses the opposite issue (when it's ok to tell / how not to tell).

I would have prefer to wait until the last day but I had to give advance notice of few month before leaving in order to allow my current employer to look for a suitable replacement (otherwise my employer can withold my last paychecks). At that point my colleagues (at least some of them) are involved in the process of selecting a replacement and my resignation is not confidential any more.

p.s. Still don't have the permission to write comments, only to edit my original question