We have a request from a C-Level manager to place specific piece of content top center on our intranet homepage permanently. The approved art is 500 x 176px on a fixed 1,000px layout.

My concern is that by having content permanently placed in the top center area of the homepage, it will eventually create blindness to that content. I assume this will make the communications effort less effective than it could be in another format.

**Question:**  

Are there any prinicples regarding the effectiveness of a carousel design vs a static banner?  

Are there any other tools recommended techniques to prevent "banner blindness"?