Recently I was listening to the radio and the host used some expression (that now evades me) to explain that the song 7 Years by Lukas Graham quickly becomes uninteresting to listeners after a few plays - in other words the first few times you hear the song it is interesting but after that it becomes less interesting, compared to some songs that the user enjoys listening to over and over again.

I seem to recall that he used the word burn .e.g. the song's 'burn rate' however googling that only brings up references to a companies burn rate (the rate that it looses money), but not a song's.

So my question is just that, what is the term for this?