I want to publish WCF Service Application created in Visual Studio 2010 on IIS Express.

So I'm using Project -> Publish -> Web Deploy:

```
Service URL: http://localhost
Site/application: wcf

```

But ran into some miss-understanding:

* Web Deployment requires a virtual directory, it doesn't want to publish in the site root
* IIS Express [doesn't support](http://forums.asp.net/p/1586631/4010126.aspx) virtual directories

How can I accomplish the task?