In meta tag, The "name" attribute as the variable name and the "content" attribute as the value of that variable. 

```
<meta name="pageType" content="category" />
 <meta name="Country" content='india'/>

```

The variable will capture as: pageType = "category" 
when "pageType" match with condition then the value of "category" should go to into "evars"
example :-
evar5 = category and 
evar6 = india.