Sorry ahead of time, I'm new to Raspberry Pi's.

I am trying to install Jasper by using its guide (<https://jasperproject.github.io/documentation/installation/>), but I cannot seem to figure it out.

In the guide, it says to image the SD card with their .img file, so I did and I put the card on the Pi and it didn't start. So I thought it was something like maybe I'm suppose to wipe the SD card, install NOOBS, put it on the Pi, install Raspbian then image the Jasper file to one of the partitions that was created upon starting up the Pi with NOOBS, but that just made the Pi not boot up when I put the SD card in with a partition imaged. 

I don't know whether I am supposed to image a particular partition or what I should do. 

Any help is greatly appreciated, cheers!