Is it possible in cypher to create different relationship between nodes based on the value of csv using the import functionality .

Eg : 
For a given csv data 

```
product_id  user_id  action
1           1        VIEW
1           2        PURCHASE

```

I need to create product node(product\_id) , user node(user\_id) and either VIEW or PURCHASE relationship between '**user**' and **product** node based on the value of '**action**' field in csv . 

Below are the approaches I tried . I know the syntax is incorrect but just to give an idea what I am trying to do . 

```
USING PERIODIC COMMIT
LOAD CSV WITH HEADERS FROM "file://pathto/product-event.csv" AS csvLine 
FIELDTERMINATOR ','
MERGE ( prod:Product{pid: toInt(csvLine.product_id)} )
MERGE ( usr:User { cid: toInt(csvLine.userid)  })
WITH prod,usr , CASE  
    WHEN csvLine.action ='VIEW' THEN  'VIEW'
    WHEN csvLine.action ='PURCHASE' THEN  'PURCHASE'
    ELSE 'VIEW' END AS action
MERGE (usr)-[:action]->(prod)

USING PERIODIC COMMIT
LOAD CSV WITH HEADERS FROM "file:///pathto/product-event.csv" AS csvLine 
FIELDTERMINATOR ','
MERGE ( prod:Product {pid: toInt(csvLine.productid) } )
MERGE ( usr:User { cid: toInt(csvLine.userid) }
    )
ON CREATE SET 
    prod.created=timestamp()
WHERE csvLine.action = 'VIEW'
MERGE (cust)-[:VIEW]->(prod)
WHERE csvLine.action = 'PURCHASE'
MERGE (usr)-[:PURCHASE]->(prod)

```

There may be simple way to do it . but I am not getting any reference online. Thanks.