I'm trying to set an environment variable for Anki's media folder, in `.bash_profile`. 

The line is `export ANKI_MEDIA='/Users/<username>/Library/Application Support/Anki2/me/collection.media'`. 

Once *sourced*, I try `echo $ANKI_MEDIA` which correctly returns the full path but if I do `cd $ANKI_MEDIA` I get back `-bash: cd: "/Users/<username>/Library/Application\: No such file or directory`

I've tried different combos of single and double quotes -- to no avail.
Please advice, thank you in advance.

EDIT 1
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I've tried writing the pathfile in .bash\_profile within backticks. After *sourcing* it, I immediate get back `-bash: /Users/<username>/Library/Application Support/Anki2/me/collection.media: is a directory`

EDIT 2
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For future reference, I created a link in the home directory of the User and pointed it to the `collection.media` folder. This just a workaround, I would greatly appreciate it if someone helped me solve this puzzle.