On the website, we have many brand names in form of the website's names, publishers, etc. exists; however, we have a more general tag each of them. For instance, we have [elsevier](https://academia.stackexchange.com/questions/tagged/elsevier "show questions tagged 'elsevier'") with only 6 questions tagged or [scopus](https://academia.stackexchange.com/questions/tagged/scopus "show questions tagged 'scopus'") while we have a [publishers](https://academia.stackexchange.com/questions/tagged/publishers "show questions tagged 'publishers'") tag with 52 questions tagged. The same also situation exists for [facebook](https://academia.stackexchange.com/questions/tagged/facebook "show questions tagged 'facebook'"), [twitter](https://academia.stackexchange.com/questions/tagged/twitter "show questions tagged 'twitter'"), etc. with no more than 10 questions tagged; while we have a more general tag [social-media](https://academia.stackexchange.com/questions/tagged/social-media "show questions tagged 'social-media'").

My question is, what is the role of having such brand name tags on the website, while we have good general tags as well? And, what can we do to have more orginised tags when we can have a general tag *and* we already have brand or website names tags on Academia?