I'm looking for a word that means the party being distributed to by a distributor.

I'm in the film industry. There are wholesalers *and* distributors. Even though both roles could be called wholesaling, functionally, they are never talked about that way within the industry.

The recipients of a distributed film are only referred to by category. For example, 'cinemas', 'retailers', 'churches'. I am looking for a hypernym to all those categories.

Any suggestions would be great!