I am unable to create a database in SQL Server 2008. This is the message that I recieve every time:

```

TITLE: Microsoft SQL Server Management Studio
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Create failed for Database 'university'.  (Microsoft.SqlServer.Smo)

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ADDITIONAL INFORMATION:

An exception occurred while executing a Transact-SQL statement or batch. (Microsoft.SqlServer.ConnectionInfo)

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CREATE DATABASE permission denied in database 'master'. (Microsoft SQL Server, Error: 262)

For help, click: http://go.microsoft.com/fwlink?ProdName=Microsoft+SQL+Server&ProdVer=10.00.1600&EvtSrc=MSSQLServer&EvtID=262&LinkId=20476

```

What should be done?