I have some data stored in my database such as 

```
&lt;b&gt;Availability:&lt;/b&gt; 

```

I am then echoing this out into 'data-promo' attribute PHP using html\_entity\_decode

```
<a href="" class="button" data-promo="<?php echo html_entity_decode($mytext); ?>"></a>

```

In my Jquery file. I want to click the above button and then show the text in the '#key' div.

```
$('.button).click(function(e) {
  e.preventDefault();
  promo = $(this).attr('data-promo');
  $('div#key').html(promo);
});

```

This all works except the value that it renders and displays in the '#key' div as

```
<b>Availability</b>

```

Instead of displaying the tag, I simply just want it to format output.