With the following html and jQuery, if I click the first anchor multiple times and then click the list anchor I get the alert message show up by the number of times I clicked the first anchor. Why is this? How do I stop it happening?

```
<div>
    <a href="#">click me</a>
    <ul style="display:none">
        <li><a href='#'>now click me</a></li>
    </ul>
</div>

$('div > a').click(function(e) {
    e.preventDefault();

    $(this).next().show().find('a').click(function() {
        alert("alert from inner click");
        return false;
    });
});

```