I've just inherited a SQL Server 2005 database that's using service broker (this is part of a bigger project/solution). Everything about the solution is working fine. I'm trying to grok the service broker SQL, and I see this statement.

```
BEGIN DIALOG CONVERSATION @h
FROM SERVICE foo_Init
TO SERVICE 'foo_Target'
ON CONTRACT fooContract

```

Why is foo\_Init not in single quotes? I'd expect it to be, just like 'foo\_Target'.