If you see sexist / homophobic / [whatever-ist](https://travel.meta.stackexchange.com/questions/870/rule-1-be-nice?lq=1) content, **do something about it**.

This may be talking to the person about why they shouldn't say it, but if you're not prepared to do that, flag it instead.

Don't let such behaviour be seen as acceptable.

The chat message in question was one user saying that he shouldn't argue with women, because they're illogical. It was made a day or two ago, and as far as I could tell no-one had addressed his sexism. (It has since been removed)

The community was hostile towards that message being flagged. For example, hippietrail described it as "trolling". I know that he was specifically referring to the flagging, as at the time I hadn't said anything about the person who made the sexist comment for weeks.

I'm not a woman, so someone saying that women are lesser beings doesn't affect me directly. Nor does someone being homophobic or anti-semitic affect me directly. But I don't want to be in an atmosphere where such content is encouraged.