There is another term for "real time decisioning," (RTD) and I need it to locate a paper (by searching). I've been beating my head over this all day. I'm thinking it's "[something] moment", but that might not be right.

I expect this to get deleted as not being stats, please wait a day before doing that.

All of my Google searches are failing, such as "real time decisioning" "also known as."

RTD is real-time analytics that identifies an online sales opportunity, at the instant it's relevant. RTD is actually more general than that, while the term I'm trying to remember is this specific.

Thanks for any help.