We currently have a web site that advertises a single product (a piece of software that deals with personnel information). That software has many features. 

Potential customers usually arrive at our site after searching Google for one of the features we have, e.g. *employee records* or *job profiling* or *succession planning*.

To be listed well in Google, the site was designed so that each feature (capability) is described in its own page, e.g. (structure trimmed for brevity):

```
<title>Succession Planning</title>
---
<h1>Succession Planning<h1>
<p>Here's why our software is amazing for <em>succession planning</em>...</p>
<ul>...List of extra sales points...</ul>

```

and

```
<title>Job Profiling</title>
---
<h1>Job Profiling<h1>
<p>Here's why our software is amazing for <em>job profiling</em>...</p>
<ul>...List of extra sales points...</ul>

```

This has worked well for SEO historically. However, we have around 25 features we're selling against, and therefore 25 pages to maintain.

The site is being redesigned, and I am wondering whether HTML5's new elements allow for us to combine all 25 features into a single page (or perhaps group the features into fewer pages at least).

I've read W3Schools and many blog posts on this, but can't find an answer that matches these requirements (most just list many products with basic description/price).

Here are some options I've considered:

1. Put each feature in its own `article` element (although I think that isolates each feature away from the product)
2. Use nested `divs` with [schema.org/Product](http://schema.org/Product) descriptions
3. Use `h1` and `title` for the product name, then `h2` and/or `h3` for each feature
4. Put each feature in its own `section` element with `h2`, e.g.

---

```
<h1>Software Title</h1>
<p>Intro</p>
<h2>Features</h2>
<section>
    <h3>Succession Planning</h3>
    <p>Here's why our software is amazing for <em>succession planning</em>...</p>
</section>
<section>
    <h1>Job Profiling<h1>
    <p>Here's why our software is amazing for <em>job profiling</em>...</p>
</section>

```

I would try all of these in turn, but I don't have the resources and need a quick turnaround. The more research I do, the more mixed messages I get.

Has anyone used any of the above approaches with success, or is there a better way altogether please?