I'm starting out in product photography & someone asked me to shoot some clothing for them- we checked out a couple of clothing sites to see what we like and found [this site](http://www.patagonia.com)
that has some really good looking images i would like to copy like the image below-

![pix](https://i.stack.imgur.com/CeCrU.jpg) 

Does anyone have an idea how these pictures were taken & what they used to give dimension to the clothes so that they don't look dead?   

Any tips on the light setup?- (in my studio I'm currently using a set of 2 strobes with softboxes or scrims & various light stands (-would like tips on how to use strobes not constant light)

I do not want to do the ghost mannequin effect shown [here](https://photo.stackexchange.com/questions/15528/how-to-do-the-ghost-mannequin-effect) as it is not practical, considering the amount of clothes that I need to photograph for a new website.