I'm just starting out with SharePoint 2010 for Internet Sites, but most of what I've seen both in the app and in example sites look like the format of the URL is pretty fixed. 

For example, most reference sites that I've seen hav their home page as 'pages/default.aspx'. I'd like to have something like '/home'. Is that possible? If so, is it fairly simple to do or is it pretty involved? The reference sites I saw are very good looking sites. I'm surprised they have such ugly URls. 

Thanks in advance for any help!