This is how script containing required data looks like on html page:

```

 u'{                    displayName:"iPhone 5 16GB Black",             
 productNameUrl:"apple-iphone-5-16gb-black-and-slate",                 
 _default:"true",                     priority:"1",                     paymMinPrice:"9.99",                     paymMinMrc:"46.00",          
 paymMinContractLength:"24 Months",                    
 pagmMinPrice:"",                     paygMinMrc:"",                   
 paygMinContractLength:"",                    
 paymentTypeUrl:"pay-monthly"                }           
 handset.imgURLimage_reg_url            //handset.contactless 
 contactless            handset.colours  colours           
 handset.compare  compare            handset.exclusive  exclusive      
 handset.dmMessage  dmMessage            handset.ctaButton  ctaButton  
 ifhsetDispArr["iphone-5"] ! null {                handDispObj 
 hsetDispArr["iphone-5"]               
 handDispObj.handsets.pushhandset            } else {               
 handsets.pushhandset                handDispObj 
 {productDispPFUrl:"iphone-5-group",
 productPFUrl:"apple-iphone-5-16gb-black-and-slate",
 manufacturerName:"Apple", productDispName:"iPhone 5",
 handsets:handsets}                hsetDispKeys.push"iphone-5"         
 }            handDispObj.handsets.sortfunctionh1,h2{ifh1._default 
 "true"{return false}else ifh2._default  "true"{return true}else{return
 h1.priority > h2.priority}}            hsetDispArr["iphone-5"] 
 handDispObj                   var handDispObj  {}'

```

I need to extract information under `productNameUrl` (2nd Tag from the top) tag from this script. Can someone please tell me how do I do it?

As this script is not in standard JSON format I can't use JSON.loads also.