I've installed Ubuntu 13.4 on my Alienware m14x and noticed one thing, cpu gets as high as 70 degrees centigrade (with nothing resourceful running) and cooler doesn't respond to that, just stays calm and quiet. How can I change that?

`fancontrol` couldn't help me - `pwmconfig` says: "There are no pwm-capable sensor modules installed"

upd: I've managed to control fan speed with `i8kutils`. By running `i8kctl fan 1 2` I've managed to speed it a bit, but I can't get to the highest possible speed. CPU still gets close to critical temps. 

upd2: I think I've managed preventing the laptop from overheating by installing bumblebee, but still couldn't find a way to run the fan on its highest possible speed, so theoretically it still can get to critical temps. I'll be testing that.
Also apparently bumblebee installation removed i8kutils so no way to control the fan manually anymore.