What opportunities are there for regular app developers (with that I mean, you're not a million dollar content producing company or distribution channel provider, but a regular, small app development company) to secure video/audio content for the app from being saved/distributed. 
I mention the 'regular developer', because I had seen in the Android core code that Sony had added some code portions into it, in the DRM packages. Let's assume we're not that powerful to talk to Google to include such in their core code.

Are there any real secure ways to protect video/audio (as part of an app) on Android.

Assumptions (correct me if I'm wrong):

* devices could be rooted by the users, need to be aware of that
* detection whether a device is rooted or not (within an app) is not really possible on Android, as a super user can basically fake any state of the device.
* we cannot modify any hardware or the user's system (meaning: we don't bundle our app product with a device, the app should be available as a 'regular' app on the App Market for download)
* the media files/stream could be locally on the device or come remotely from a server, both is ok

I have researched this topic quite a bit, googled a lot, went through (hopefully) all related questions here on SO, I have talked to one DRM provider (which is really hard to get in touch with as a small company or freelance developer, or at least to get some real relevant information, technical docs and details). 

I looked into DRM as one approach, but "security-by-obscurity" does not seem to be a very good way. Besides, I haven't found any information or real solutions/APIs for regular developers.

Public-key encryption was another idea, but where to store the private key really safely? Furthermore, I assume that in such case, the entire media framework & player would need to be rewritten, in order to pass a secure video stream to the player. Or am I mistaken?

I would like to get some opinions from other experienced developers in the field, as it's really hard to find information about media content protection for Android anywhere.

Update:

In the context of my question, I found this Question and it's update interesting: [Streaming to the Android MediaPlayer](https://stackoverflow.com/questions/2511045/streaming-to-the-android-mediaplayer)