I have subclass the UITextField class and did the below code 

```
- (void)drawPlaceholderInRect:(CGRect)rect
{

    [self.placeHolderTextColor setFill];
    [self.placeholder drawInRect:rect
                        withFont:self.placeHolderFont
                   lineBreakMode:NSLineBreakByTruncatingTail
                       alignment:NSTextAlignmentLeft];

}

```

I have also written 
`self.contentVerticalAlignment = UIControlContentVerticalAlignmentTop;`
line of code

This placeholder text is properly center aligned in ios6 but not in ios7 it is showing top aligned.

Although text I type is appearing centered.It only has issue with placeholder string.

I have tried with xib to set placeholder string.In XIB it is showing properly but when I run the code textfield placeholder is top aligned.

Any workaround for this?

**Vadoff's answer worked for me. Still this is the full implementation that might help anyone with the same issue.**

`drawInRect` method is deprecated in ios7 and `drawInRectWithAttributes` works

```
- (void)drawPlaceholderInRect:(CGRect)rect
{

    [self.placeHolderTextColor setFill];

    CGRect placeholderRect = CGRectMake(rect.origin.x, (rect.size.height- self.placeHolderFont.pointSize)/2 - 2, rect.size.width, self.placeHolderFont.pointSize);
    rect = placeholderRect;

    if(iOS7) {

        NSMutableParagraphStyle* style = [[NSMutableParagraphStyle alloc] init];
        style.lineBreakMode = NSLineBreakByTruncatingTail;
        style.alignment = self.placeHolderTextAlignment;

        NSDictionary *attr = [NSDictionary dictionaryWithObjectsAndKeys:style,NSParagraphStyleAttributeName, self.placeHolderFont, NSFontAttributeName, self.placeHolderTextColor, NSForegroundColorAttributeName, nil];

        [self.placeholder drawInRect:rect withAttributes:attr];

    }
    else {
        [self.placeholder drawInRect:rect
                            withFont:self.placeHolderFont
                       lineBreakMode:NSLineBreakByTruncatingTail
                           alignment:self.placeHolderTextAlignment];
    }

}

```