I'm editing a plist file on my Mac for the [QuickCursor](http://www.hogbaysoftware.com/products/quickcursor) app. I'd like to try to add Aquamacs to the list of available editing applications. In any case, all the other editors listed in the plist are called with something that looks like `com.developer.application`. For instance:

```
BBEdit => com.barebones.bbedit
MacVim => org.vim.MacVim
Smultron => org.smultron.Smultron

```

I've noticed all the "processes" or "applications" on my Android phone follow a similar naming scheme. So what the heck do I call those things? Reverse-URI's?

And more to my purpose, how do I find the "reverse-URI" for any arbitrary Mac application? (I'm cool with using the terminal if that's the easiest way.)

Please feel free to tag this with better tags so others can find it in the future.