The "Damage Rolls" section of the rules (PHB p. 196, also in the [online Basic Rules](http://dnd.wizards.com/products/tabletop/players-basic-rules#howtoplay_1191)) says this:

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> If a spell or other effect deals damage to **more than one target** at the same time, roll the damage once for all of them. For example, when a wizard casts fireball or a cleric casts flame strike, the spell’s damage is rolled once for all creatures caught in the blast.
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The Magic Missile spell (PHB p. 257, also in the [online Basic Rules](http://dnd.wizards.com/products/tabletop/players-basic-rules#magic-missile)) has this effect:

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> You create three glowing darts of magical force. Each dart hits a creature of your choice that you can see within range. A dart deals 1d4 + 1 force damage to its target. The darts all strike simultaneously, and you can direct them to hit one creature or several.
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1. If I target three different creatures with the darts, the spell says quite clearly says that the darts strike at the same time and the Damage Rolls rule says that in that case (as multiple targets are being dealt damage at the same time) I roll only once for all of them. So my reading of that is that I roll my four-sided die just once, add 1, and apply that much damage to each target. Is that correct? It seems the straightforward reading, but then the next scenarios make me unsure.
2. If I target just one creature with all three darts, then it seems that the "more than one target" clause of the Damage Rolls would no longer apply. So, does that mean that I effectively roll 3d4+3 (rolling my four-sided die three separate times, one for each dart), since there's no longer anything saying to use the same roll for each dart?
3. And how about if I target creature *A* with one dart, and creature *B* with two darts? Per the Damage Rolls section I should roll once for both of them, but that doesn't make any sense they should be taking different amounts of damage, right?

I'm sure I'm just reading things too literally, but it all seems rather contradictory to me, and now I'm unsure how many dice should be rolled for Magic Missile in any scenario. Is there further direction somewhere I'm missing? (I currently only have the PHB, the Starter Box, and the online Basic Rules, so maybe there's more guidance in the other books? I wouldn't think so, though.)