In a schematic you can you use the @ notation to specify multiple pins with identical names for example GND@2. This doesn't seem to work in a package/board. For example an arduino board PCB has several identical pin names such as TXO or RXI.
This is how it's shown in the datasheet as well as printed on the pcb so using incrementing numbers for all pins would be confusing. Even worse there are pins on 3 sides of the pcb and even a few miss aligned pins next to rows of pins adding to the confusion.

What is the proper way to name identical pads or a good way work around this issue?

Example board:

[![enter image description here](https://i.stack.imgur.com/oTYT9.jpg)](https://i.stack.imgur.com/oTYT9.jpg)