In a Rails 3 application I have a domain class where one attribute stores pure HTML content (it's a blog app, the domain class is Post). 

In the ERB templates, I need to display the content of the attribute as it was formmated, with the HTML tags in place. But, Rails is escaping all HTML tags! How can I disable this behaviour for this class attribute?

Example:

```
somePost = Post.new
somePost.content = "<strong> Hi, i'm here! </strong>"

```

In the erb template:

```
<%= somePost.content %>

```

The HTML generated is escaped:

```
&lt;strong&gt; Hi, i'm here! &lt;/strong&gt;

```