What is 征 here please? I guess it is either 征求 or 征集。Would either fit the bill? Maybe 征名 is a word？ I think it is really '征集名字‘。

The background is, 兰州的‘读者文摘’ had to change the name of their magazine, because the American '读者文摘‘ had already registered that name.

编辑部马上行动，在杂志上刊登了**征**名启事。征名启事刊出后，读者的来信如雪片般飞来。

The Editorial Department took swift action, they published an announcement in the magazine, calling for/soliciting (new) names for their publication.

Any chance 征 could be 征询 的‘征’？？