It seems fairly well agreed that people glancing at a site won't read proper paragraphs, only bullet point lists.

I'm really struggling how to say all the things I want in a few bullet points... it seems to me more than 5 or 6 points and it again looks 'heavy'

To me, so many things about my company seem imperative to get across but how on earth do you decide what to leave out?

My site will be somewhere I direct users to, not one they find via Google - it's a specialist product.

*ps: Is this the best SE site? I figured web-design would have its own but I can't see one*