In the shoppin cart; "checkout/cart.phtml" page, I want to add a column that contains a custom attribute. Working with a multilingual Website, I have to show the translated label of each Store.

I have tried this code: 

```
$attributeLabel = Mage::getResourceModel('eav/entity_attribute_collection')
->setCodeFilter('length')
->getFirstItem()
->getFrontend_label();

echo "<pre>"; var_dump($attributeLabel); echo "</pre>";

```

but this shows the attribute admin label.

How can I get the translated labels for earch store ? 

Thanks.