I'm getting the following runtime error when I added service reference to my website. 

> 
> The maximum message size quota for
>  incoming messages (65536) has been
>  exceeded. To increase the quota, use
>  the MaxReceivedMessageSize property on
>  the appropriate binding element.
> 
> 
> 

There should be no limit while transferring message. So, how can I give the maximum message size?? Wat is the maximum size I can give??

Following is the code:

```
<httpTransport manualAddressing="false" maxBufferPoolSize="524288"
      maxReceivedMessageSize="65536" allowCookies="false" authenticationScheme="Anonymous"
      bypassProxyOnLocal="false" hostNameComparisonMode="StrongWildcard"
      keepAliveEnabled="true" maxBufferSize="65536" proxyAuthenticationScheme="Anonymous"
      realm="" transferMode="Buffered" unsafeConnectionNtlmAuthentication="false"
      useDefaultWebProxy="true" />

```