I'm currently translating an article of Joel Spolsky's which is called [Thanks or No thanks](http://www.inc.com/magazine/20090101/how-hard-could-it-be-thanks-or-no-thanks.html) and I'm a bit confused about the meaning of the title.

The only two possible meanings that I could guess are the following:

* "Thanks!" or "No, thanks", referring to whether the character of the article will accept the offer, or he will reject it.
* Deciding whether or not we should thank the character

Which one is correct?