I am tasked with designing a new platform for a new social network, and we have yet to decide on an official color and shade for the company logo.

It seems logical to me to choose the color blue, and of course a different hue than Facebook or Twitter. My question is: **Is blue the best color for a social networking platform like Facebook and Twitter?**

Can I use other colors and still convey the feeling of *"airiness"*, freedom and *"social connection"* of the color blue?