I have a single menu item that I would like to show or hide based on user role.

Use case: I have a membership site with paid and free memberships. In the navigation menu, I want to show a link for users who do not have the "paid" role to the "Upgrade your account" page. There's no need to limit access; I simply want to show or hide the link.

I know I could make a separate menu and restrict access to that menu block by role, but is there an easy way to do the same for a single menu item link in an existing menu?