A widely used technique in calls to action is the use of the second person, and specifically the use of the possessive determiner "your" before a noun phrase denoting the good or service that the prospect is being encouraged to buy or consume.

For example: "your new house", "your flu jab", etc.

The implication is that the sale or decision to consume has already been made. The salesperson wishes himself and the customer to converse as if it is already a certainty, almost as if they are looking back at it in time rather than forwards.

This standard technique of persuasion - the use of "your" - is surely so pervasive that it must have a name, other than the long-winded "use of the second person possessive determiner in a call to action"? Yet no succinct name for it appears in, for example, Robert Cialdini's book *[Influence: The Psychology of Persuasion](https://www.amazon.co.uk/Influence-Psychology-Robert-Cialdini-PhD/dp/006124189X)*.

Is there a short term for this technique?