How can I convert the string `Joe Doe\xE2\x80\x99s iPhone` to `Joe Doe’s iPhone`

The string source is `regexp` processing the output of `iwlist wlan0 scan`

Under the hood it is:

```
const text  = "Joe Doe\\xE2\\x80\\x99s iPhone"

```

Thought of refeed it as literal or use packages like `strconv` but none worked.