I was having a conversation with a friend of mine and he was telling me how some organized criminals use rather obvious company names to 'clean' their proceeds of crime. The companies are usually shell companies with a few clients but with a very big balance sheet.

An example of such a business is a company that deals with building and construction. Such a company is given the name building and construction limited, which is rather obvious for what they do.

When i want to describe such a company to someone, will i say that company has an obvious name or how can i put it to say that the company has an obvious name since what they do is captured in their registered name while at the same time not confusing people who may not understand what i mean by 'obvious' since its not very obvious what the company run by crooks is actually up to?.