I'm trying to use the [`gitflow-helper-maven-plugin`](https://github.com/egineering-llc/gitflow-helper-maven-plugin) extension for my maven builds. 

Therefore I'd like to configure my project in order to run some extra steps when building a release version and skipping them while compiling a SNAPSHOT one, but I cannot find a way to enable a profile if `${project.version}` contains `-SNAPSHOT`.

Any suggestion?