I'm working in a Repeater over blog posts and I'm displaying a ShareThis JavaScript piece at the bottom. The Title and URL of the post are being sent to JS. In one test case, the title of a post has a single quote, e.g.

> 
> Mark's test post
> 
> 
> 

Since I need to preserve that single quote when being sent to ShareThis, I need to wrap that JavaScript string in double quotes, however the string is being bound via a Literal and I cannot wrap the literal in double quotes:

This is want I want but DOES NOT WORK:

```
SHARETHIS.addEntry({ title: "<asp:Literal ID="ltlTitle" runat="server" />", etc..

```

I can only wrap the literal with single quotes like so:

```
SHARETHIS.addEntry({ title: '<asp:Literal ID="ltlTitle" runat="server" />', etc..

```

But that will result in bad front-end code:

```
SHARETHIS.addEntry({ title: 'Mark's test post', etc..

```

How can I encode this correctly or somehow wrap the control in double quotes? I'm aware of `HttpUtility.HtmlEncode` and `Server.HtmlEncode` but I don't see how those will help me.