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14
But yeah. Are are you saying here that uh the remote controls should be aware of who is using it ? So for instance the young guy would not be able to use it because his father doesn't want.
Uh yeah I just want to say it should be real smart.
Like with some Maybe fingerprint recognition or
Voice recognition is quite tough. I say don't use it , and the control just looks.
false
QMSum_205
Uh yeah I just want to say it should be real smart.
Like with some Maybe fingerprint recognition or
Voice recognition is quite tough. I say don't use it , and the control just looks.
Yeah.
false
QMSum_205
Like with some Maybe fingerprint recognition or
Voice recognition is quite tough. I say don't use it , and the control just looks.
Yeah.
Mm.
false
QMSum_205
Voice recognition is quite tough. I say don't use it , and the control just looks.
Yeah.
Mm.
'Cause I ordered jus To l to l lock it.
false
QMSum_205
Yeah.
Mm.
'Cause I ordered jus To l to l lock it.
Um Mm.
false
QMSum_205
Mm.
'Cause I ordered jus To l to l lock it.
Um Mm.
Uh that mm that could be feasible I guess , like So since we have we want to do some speaker dependent speech recognition uh so we can use
false
QMSum_205
'Cause I ordered jus To l to l lock it.
Um Mm.
Uh that mm that could be feasible I guess , like So since we have we want to do some speaker dependent speech recognition uh so we can use
Okay. So it could be smart in that way.
false
QMSum_205
Um Mm.
Uh that mm that could be feasible I guess , like So since we have we want to do some speaker dependent speech recognition uh so we can use
Okay. So it could be smart in that way.
yeah. Yeah , yeah.
false
QMSum_205
Uh that mm that could be feasible I guess , like So since we have we want to do some speaker dependent speech recognition uh so we can use
Okay. So it could be smart in that way.
yeah. Yeah , yeah.
Mm. Okay.
false
QMSum_205
Okay. So it could be smart in that way.
yeah. Yeah , yeah.
Mm. Okay.
But for instance th I I'm thinking about the other uh uh particularity that the the remote control could have. S since it it knows who is using it , it might also record the kind of uh channels you are u more often using and uh levels of volumes that you're more often uh things like that
false
QMSum_205
yeah. Yeah , yeah.
Mm. Okay.
But for instance th I I'm thinking about the other uh uh particularity that the the remote control could have. S since it it knows who is using it , it might also record the kind of uh channels you are u more often using and uh levels of volumes that you're more often uh things like that
Yeah.
false
QMSum_205
Mm. Okay.
But for instance th I I'm thinking about the other uh uh particularity that the the remote control could have. S since it it knows who is using it , it might also record the kind of uh channels you are u more often using and uh levels of volumes that you're more often uh things like that
Yeah.
Mm.
false
QMSum_205
But for instance th I I'm thinking about the other uh uh particularity that the the remote control could have. S since it it knows who is using it , it might also record the kind of uh channels you are u more often using and uh levels of volumes that you're more often uh things like that
Yeah.
Mm.
Yeah , sure.
false
QMSum_205
Yeah.
Mm.
Yeah , sure.
Yeah.
false
QMSum_205
Mm.
Yeah , sure.
Yeah.
and provide you ways of using them , I dunno , somehow ,
false
QMSum_205
Yeah , sure.
Yeah.
and provide you ways of using them , I dunno , somehow ,
Yeah.
false
QMSum_205
Yeah.
and provide you ways of using them , I dunno , somehow ,
Yeah.
I dunno , that might be expensive
false
QMSum_205
and provide you ways of using them , I dunno , somehow ,
Yeah.
I dunno , that might be expensive
Mm-hmm.
false
QMSum_205
Yeah.
I dunno , that might be expensive
Mm-hmm.
but
false
QMSum_205
I dunno , that might be expensive
Mm-hmm.
but
Uh it's
false
QMSum_205
Mm-hmm.
but
Uh it's
that might also be a good sales pitch again.
false
QMSum_205
but
Uh it's
that might also be a good sales pitch again.
Hmm.
false
QMSum_205
Uh it's
that might also be a good sales pitch again.
Hmm.
The remote that knows you.
false
QMSum_205
that might also be a good sales pitch again.
Hmm.
The remote that knows you.
Mm-hmm.
false
QMSum_205
Hmm.
The remote that knows you.
Mm-hmm.
Okay.
false
QMSum_205
The remote that knows you.
Mm-hmm.
Okay.
Okay , thanks.
false
QMSum_205
Mm-hmm.
Okay.
Okay , thanks.
So it's
false
QMSum_205
Okay.
Okay , thanks.
So it's
My turn ?
true
QMSum_205
Okay , thanks.
So it's
My turn ?
yeah , Marketing Expert.
false
QMSum_205
So it's
My turn ?
yeah , Marketing Expert.
Okay , it's alright.
false
QMSum_205
My turn ?
yeah , Marketing Expert.
Okay , it's alright.
Participant two ?
false
QMSum_205
yeah , Marketing Expert.
Okay , it's alright.
Participant two ?
Four.
false
QMSum_205
Okay , it's alright.
Participant two ?
Four.
Four ,
false
QMSum_205
Participant two ?
Four.
Four ,
Four , I think.
false
QMSum_205
Four.
Four ,
Four , I think.
sorry.
false
QMSum_205
Four ,
Four , I think.
sorry.
Trend , yeah. No uh yes. Okay , so I'm going to talk about trends and um I hope this can help us to to understand l how we should design our remote control. So , next slide please. So first maybe just a small recap on how how do we watch trends so it's not so uh simple you might think that it's easy but uh it's not so simple. Anyway these days uh the best uh source of information is the web as you know , so have to to go often on the web and look at uh what the others are doing , and ask real people who are using real remote controls every day uh or any other tool that is similar to a remote control which basically is a small device that people have with them , always , like a phone. We can we can use the phone as a as a good uh uh example of where to in be inspired. Of course those tha d who are watching the trends are also have also to be inspired because in fact they're not only watching the trends , they're inventing it , they're creating the trend. I hope I'm going to try to help you on that. This is more risky because you're not following the trend ,
false
QMSum_205
Four , I think.
sorry.
Trend , yeah. No uh yes. Okay , so I'm going to talk about trends and um I hope this can help us to to understand l how we should design our remote control. So , next slide please. So first maybe just a small recap on how how do we watch trends so it's not so uh simple you might think that it's easy but uh it's not so simple. Anyway these days uh the best uh source of information is the web as you know , so have to to go often on the web and look at uh what the others are doing , and ask real people who are using real remote controls every day uh or any other tool that is similar to a remote control which basically is a small device that people have with them , always , like a phone. We can we can use the phone as a as a good uh uh example of where to in be inspired. Of course those tha d who are watching the trends are also have also to be inspired because in fact they're not only watching the trends , they're inventing it , they're creating the trend. I hope I'm going to try to help you on that. This is more risky because you're not following the trend ,
you try to invent it , which means either you succeed and you make a lot of money or you don't and you're out of business.
false
QMSum_205
sorry.
Trend , yeah. No uh yes. Okay , so I'm going to talk about trends and um I hope this can help us to to understand l how we should design our remote control. So , next slide please. So first maybe just a small recap on how how do we watch trends so it's not so uh simple you might think that it's easy but uh it's not so simple. Anyway these days uh the best uh source of information is the web as you know , so have to to go often on the web and look at uh what the others are doing , and ask real people who are using real remote controls every day uh or any other tool that is similar to a remote control which basically is a small device that people have with them , always , like a phone. We can we can use the phone as a as a good uh uh example of where to in be inspired. Of course those tha d who are watching the trends are also have also to be inspired because in fact they're not only watching the trends , they're inventing it , they're creating the trend. I hope I'm going to try to help you on that. This is more risky because you're not following the trend ,
you try to invent it , which means either you succeed and you make a lot of money or you don't and you're out of business.
So anyway uh next slide please. Uh to be to be quick there's a lot of words here but uh basically there are uh in in the market of of remote controls there are three aspects that we should very pay much attention to. The first one , which seems to be the most important one , is that it has to be fancy , it has to have a fancy look and feel. And uh interestingly this is the very most important thing. It has to be fancy. Strangely enough it's more important to be fancy than to be wi and now that's the second thing it has to be , it has to be technologically i innovative ,
false
QMSum_205
Trend , yeah. No uh yes. Okay , so I'm going to talk about trends and um I hope this can help us to to understand l how we should design our remote control. So , next slide please. So first maybe just a small recap on how how do we watch trends so it's not so uh simple you might think that it's easy but uh it's not so simple. Anyway these days uh the best uh source of information is the web as you know , so have to to go often on the web and look at uh what the others are doing , and ask real people who are using real remote controls every day uh or any other tool that is similar to a remote control which basically is a small device that people have with them , always , like a phone. We can we can use the phone as a as a good uh uh example of where to in be inspired. Of course those tha d who are watching the trends are also have also to be inspired because in fact they're not only watching the trends , they're inventing it , they're creating the trend. I hope I'm going to try to help you on that. This is more risky because you're not following the trend ,
you try to invent it , which means either you succeed and you make a lot of money or you don't and you're out of business.
So anyway uh next slide please. Uh to be to be quick there's a lot of words here but uh basically there are uh in in the market of of remote controls there are three aspects that we should very pay much attention to. The first one , which seems to be the most important one , is that it has to be fancy , it has to have a fancy look and feel. And uh interestingly this is the very most important thing. It has to be fancy. Strangely enough it's more important to be fancy than to be wi and now that's the second thing it has to be , it has to be technologically i innovative ,
it has to be new with some of uh new uh technology inside and uh and this is also uh more important than the last thing which we w may think that would have been the most important , which is that it should be easy to use and it should be easy to use as a remote control. So as you see uh it first have to be very nice , s something that people are proud of uh uh that i uh they can be id identified with uh and and then uh something that um contains very novel stuff that they can talk about with their friends , huh , mine has this and not yours. And finally of course it has to be useful as a remote control but it seems that it's not so important that it's useful as a remote control.
false
QMSum_205
you try to invent it , which means either you succeed and you make a lot of money or you don't and you're out of business.
So anyway uh next slide please. Uh to be to be quick there's a lot of words here but uh basically there are uh in in the market of of remote controls there are three aspects that we should very pay much attention to. The first one , which seems to be the most important one , is that it has to be fancy , it has to have a fancy look and feel. And uh interestingly this is the very most important thing. It has to be fancy. Strangely enough it's more important to be fancy than to be wi and now that's the second thing it has to be , it has to be technologically i innovative ,
it has to be new with some of uh new uh technology inside and uh and this is also uh more important than the last thing which we w may think that would have been the most important , which is that it should be easy to use and it should be easy to use as a remote control. So as you see uh it first have to be very nice , s something that people are proud of uh uh that i uh they can be id identified with uh and and then uh something that um contains very novel stuff that they can talk about with their friends , huh , mine has this and not yours. And finally of course it has to be useful as a remote control but it seems that it's not so important that it's useful as a remote control.
Next slide please.
false
QMSum_205
So anyway uh next slide please. Uh to be to be quick there's a lot of words here but uh basically there are uh in in the market of of remote controls there are three aspects that we should very pay much attention to. The first one , which seems to be the most important one , is that it has to be fancy , it has to have a fancy look and feel. And uh interestingly this is the very most important thing. It has to be fancy. Strangely enough it's more important to be fancy than to be wi and now that's the second thing it has to be , it has to be technologically i innovative ,
it has to be new with some of uh new uh technology inside and uh and this is also uh more important than the last thing which we w may think that would have been the most important , which is that it should be easy to use and it should be easy to use as a remote control. So as you see uh it first have to be very nice , s something that people are proud of uh uh that i uh they can be id identified with uh and and then uh something that um contains very novel stuff that they can talk about with their friends , huh , mine has this and not yours. And finally of course it has to be useful as a remote control but it seems that it's not so important that it's useful as a remote control.
Next slide please.
Mm.
false
QMSum_205
it has to be new with some of uh new uh technology inside and uh and this is also uh more important than the last thing which we w may think that would have been the most important , which is that it should be easy to use and it should be easy to use as a remote control. So as you see uh it first have to be very nice , s something that people are proud of uh uh that i uh they can be id identified with uh and and then uh something that um contains very novel stuff that they can talk about with their friends , huh , mine has this and not yours. And finally of course it has to be useful as a remote control but it seems that it's not so important that it's useful as a remote control.
Next slide please.
Mm.
Uh and now in a more uh general uh uh broad way of seeing th uh the thing. If we look back and not uh look at only remote controls I think it's important to see that the trends are quite the same in many areas so currently the the trends that we see in l in l big cities like Paris and Milan , well , it seems that this year things should have uh a fruit and vegetable uh way of of look or feel
false
QMSum_205
Next slide please.
Mm.
Uh and now in a more uh general uh uh broad way of seeing th uh the thing. If we look back and not uh look at only remote controls I think it's important to see that the trends are quite the same in many areas so currently the the trends that we see in l in l big cities like Paris and Milan , well , it seems that this year things should have uh a fruit and vegetable uh way of of look or feel
or so.
false
QMSum_205
Mm.
Uh and now in a more uh general uh uh broad way of seeing th uh the thing. If we look back and not uh look at only remote controls I think it's important to see that the trends are quite the same in many areas so currently the the trends that we see in l in l big cities like Paris and Milan , well , it seems that this year things should have uh a fruit and vegetable uh way of of look or feel
or so.
And I think of course uh i it applies to everything. That's the thing with trends. It it can travel f from clothe to furniture same idea.
false
QMSum_205
Uh and now in a more uh general uh uh broad way of seeing th uh the thing. If we look back and not uh look at only remote controls I think it's important to see that the trends are quite the same in many areas so currently the the trends that we see in l in l big cities like Paris and Milan , well , it seems that this year things should have uh a fruit and vegetable uh way of of look or feel
or so.
And I think of course uh i it applies to everything. That's the thing with trends. It it can travel f from clothe to furniture same idea.
Fruit and vegetable. Think fruit and vegetable. And uh if we co we compare to last year , now it has to be spongy ,
false
QMSum_205
or so.
And I think of course uh i it applies to everything. That's the thing with trends. It it can travel f from clothe to furniture same idea.
Fruit and vegetable. Think fruit and vegetable. And uh if we co we compare to last year , now it has to be spongy ,
Mm.
false
QMSum_205
And I think of course uh i it applies to everything. That's the thing with trends. It it can travel f from clothe to furniture same idea.
Fruit and vegetable. Think fruit and vegetable. And uh if we co we compare to last year , now it has to be spongy ,
Mm.
What is spongy ?
false
QMSum_205
Fruit and vegetable. Think fruit and vegetable. And uh if we co we compare to last year , now it has to be spongy ,
Mm.
What is spongy ?
yeah. Well
false
QMSum_205
Mm.
What is spongy ?
yeah. Well
Yeah
false
QMSum_205
What is spongy ?
yeah. Well
Yeah
this so so I think uh uh i
false
QMSum_205
yeah. Well
Yeah
this so so I think uh uh i
kind of um maybe
false
QMSum_205
Yeah
this so so I think uh uh i
kind of um maybe
When we were talking about rubber ,
false
QMSum_205
this so so I think uh uh i
kind of um maybe
When we were talking about rubber ,
Yeah it
false
QMSum_205
kind of um maybe
When we were talking about rubber ,
Yeah it
I think uh the rubber aspect might be important because it's what is probably more feasible in terms of sponginess.
false
QMSum_205
When we were talking about rubber ,
Yeah it
I think uh the rubber aspect might be important because it's what is probably more feasible in terms of sponginess.
Mm-hmm.
false
QMSum_205
Yeah it
I think uh the rubber aspect might be important because it's what is probably more feasible in terms of sponginess.
Mm-hmm.
Yeah.
false
QMSum_205
I think uh the rubber aspect might be important because it's what is probably more feasible in terms of sponginess.
Mm-hmm.
Yeah.
S So maybe titanium it's not a good idea.
false
QMSum_205
Mm-hmm.
Yeah.
S So maybe titanium it's not a good idea.
Yeah. We need to think about mm mm.
false
QMSum_205
Yeah.
S So maybe titanium it's not a good idea.
Yeah. We need to think about mm mm.
Seems not , seems not.
false
QMSum_205
S So maybe titanium it's not a good idea.
Yeah. We need to think about mm mm.
Seems not , seems not.
Mm-hmm.
false
QMSum_205
Yeah. We need to think about mm mm.
Seems not , seems not.
Mm-hmm.
Yeah.
false
QMSum_205
Seems not , seems not.
Mm-hmm.
Yeah.
Um sorry Mark.
false
QMSum_205
Mm-hmm.
Yeah.
Um sorry Mark.
So
false
QMSum_205
Yeah.
Um sorry Mark.
So
It seems to be
false
QMSum_205
Um sorry Mark.
So
It seems to be
Think more of uh something in the colours of uh like fruit and vegetables and spongy ,
false
QMSum_205
So
It seems to be
Think more of uh something in the colours of uh like fruit and vegetables and spongy ,
Fruit. Even shape ?
false
QMSum_205
It seems to be
Think more of uh something in the colours of uh like fruit and vegetables and spongy ,
Fruit. Even shape ?
as a even in the shape it has to be more round and uh more uh uh look natural somehow. I mean
false
QMSum_205
Think more of uh something in the colours of uh like fruit and vegetables and spongy ,
Fruit. Even shape ?
as a even in the shape it has to be more round and uh more uh uh look natural somehow. I mean
More
false
QMSum_205
Fruit. Even shape ?
as a even in the shape it has to be more round and uh more uh uh look natural somehow. I mean
More
Mm-mm.
false
QMSum_205
as a even in the shape it has to be more round and uh more uh uh look natural somehow. I mean
More
Mm-mm.
yeah. Yeah.
false
QMSum_205
More
Mm-mm.
yeah. Yeah.
And not those futuristic uh remote control with angles and uh and titanium like.
false
QMSum_205
Mm-mm.
yeah. Yeah.
And not those futuristic uh remote control with angles and uh and titanium like.
Mm-hmm.
false
QMSum_205
yeah. Yeah.
And not those futuristic uh remote control with angles and uh and titanium like.
Mm-hmm.
Mm.
false
QMSum_205
And not those futuristic uh remote control with angles and uh and titanium like.
Mm-hmm.
Mm.
Hmm. You're old-fashioned.
false
QMSum_205
Mm-hmm.
Mm.
Hmm. You're old-fashioned.
So that's what people seem to yeah i I know it's quite far from what you thought
false
QMSum_205
Mm.
Hmm. You're old-fashioned.
So that's what people seem to yeah i I know it's quite far from what you thought
Sorry.
false
QMSum_205
Hmm. You're old-fashioned.
So that's what people seem to yeah i I know it's quite far from what you thought
Sorry.
but that's that's fashion and
false
QMSum_205
So that's what people seem to yeah i I know it's quite far from what you thought
Sorry.
but that's that's fashion and
Okay.
false
QMSum_205
Sorry.
but that's that's fashion and
Okay.
Okay.
false
QMSum_205
but that's that's fashion and
Okay.
Okay.
Okay that's all I have to say.
false
QMSum_205
Okay.
Okay.
Okay that's all I have to say.
Mm you have questions ?
false
QMSum_205
Okay.
Okay that's all I have to say.
Mm you have questions ?
So these abilities are mainly ad addressed by young people ? Or it's
false
QMSum_205
Okay that's all I have to say.
Mm you have questions ?
So these abilities are mainly ad addressed by young people ? Or it's
These I'm sorry.
false
QMSum_205
Mm you have questions ?
So these abilities are mainly ad addressed by young people ? Or it's
These I'm sorry.
This you you so did you
false
QMSum_205
So these abilities are mainly ad addressed by young people ? Or it's
These I'm sorry.
This you you so did you
Yeah , yeah we have people uh uh listening to the trends everywhere in the world , of course ,
false
QMSum_205
These I'm sorry.
This you you so did you
Yeah , yeah we have people uh uh listening to the trends everywhere in the world , of course ,
Where ? Oh. Oh , okay , mm-hmm.
false
QMSum_205
This you you so did you
Yeah , yeah we have people uh uh listening to the trends everywhere in the world , of course ,
Where ? Oh. Oh , okay , mm-hmm.
as you know our company is quite big and uh so I'm just asking them what are the current trends according to them when they go in the stores and when they ask uh their uh friends
false
QMSum_205
Yeah , yeah we have people uh uh listening to the trends everywhere in the world , of course ,
Where ? Oh. Oh , okay , mm-hmm.
as you know our company is quite big and uh so I'm just asking them what are the current trends according to them when they go in the stores and when they ask uh their uh friends
It's not from mm. Mm-hmm. Yeah. Yeah.
false
QMSum_205
Where ? Oh. Oh , okay , mm-hmm.
as you know our company is quite big and uh so I'm just asking them what are the current trends according to them when they go in the stores and when they ask uh their uh friends
It's not from mm. Mm-hmm. Yeah. Yeah.
that are also
false
QMSum_205
as you know our company is quite big and uh so I'm just asking them what are the current trends according to them when they go in the stores and when they ask uh their uh friends
It's not from mm. Mm-hmm. Yeah. Yeah.
that are also
It's more general trend
false
QMSum_205
It's not from mm. Mm-hmm. Yeah. Yeah.
that are also
It's more general trend
well.
false
QMSum_205
that are also
It's more general trend
well.
it's not particular to the remote control.
false
QMSum_205
It's more general trend
well.
it's not particular to the remote control.
No , it's not it's not this this is very general , yeah. But it seems that trends travel across things.
false
QMSum_205
well.
it's not particular to the remote control.
No , it's not it's not this this is very general , yeah. But it seems that trends travel across things.
Mm. Yeah.
false
QMSum_205
it's not particular to the remote control.
No , it's not it's not this this is very general , yeah. But it seems that trends travel across things.
Mm. Yeah.
The what we
false
QMSum_205
No , it's not it's not this this is very general , yeah. But it seems that trends travel across things.
Mm. Yeah.
The what we
Yeah but some materials n they're to be uh they're to be something like solid like they can't be really spongy
false
QMSum_205
Mm. Yeah.
The what we
Yeah but some materials n they're to be uh they're to be something like solid like they can't be really spongy
Sure.
false
QMSum_205
The what we
Yeah but some materials n they're to be uh they're to be something like solid like they can't be really spongy
Sure.
or
false
QMSum_205
Yeah but some materials n they're to be uh they're to be something like solid like they can't be really spongy
Sure.
or
Yeah.
false
QMSum_205
Sure.
or
Yeah.
yeah yeah.
false
QMSum_205