---
seo:
  title: Link branding
title: Link branding
weight: 0
layout: page
navigation:
  show: false
---

Email link branding allows all of the click-tracked links and opens tracked images in your emails to be from your domain instead of from sendgrid.net. Spam filters and recipient servers look at the links within emails to determine whether the email looks trustworthy enough to deliver - they use the reputation of the root domain to determine whether the links can be trusted. Implementing link labeling helps in email deliverability because you are no longer relying on click tracking going through a domain that you do not control.

<call-out>

In an attempt to clarify complex functionality, SendGrid is upgrading the name of Whitelabel. A whitelabel is now generally called sender authentication. A domain whitelabel is now called domain authentication. A link whitelabel is now called link branding. An IP Whitelabel is now called reverse DNS.

</call-out>

## 	Additional Resources

- [How to set up link branding]({{root_url}}/ui/account-and-settings/how-to-set-up-link-branding/)
- [How to set up domain authentication]({{root_url}}/ui/account-and-settings/how-to-set-up-domain-authentication/)
- [How to set up reverse DNS]({{root_url}}/ui/account-and-settings/how-to-set-up-reverse-dns/)

---
seo:
  title: Link branding
title: Link branding
weight: 0
layout: page
navigation:
  show: false
---

Email link branding allows all of the click-tracked links and opens tracked images in your emails to be from your domain instead of from sendgrid.net. Spam filters and recipient servers look at the links within emails to determine whether the email looks trustworthy enough to deliver - they use the reputation of the root domain to determine whether the links can be trusted. Implementing link labeling helps in email deliverability because you are no longer relying on click tracking going through a domain that you do not control.

<call-out>

In an attempt to clarify complex functionality, SendGrid is upgrading the name of Whitelabel. A whitelabel is now generally called sender authentication. A domain whitelabel is now called domain authentication. A link whitelabel is now called link branding. An IP Whitelabel is now called reverse DNS.

</call-out>

## 	Additional Resources

- [How to set up link branding]({{root_url}}/ui/account-and-settings/how-to-set-up-link-branding/)
- [How to set up domain authentication]({{root_url}}/ui/account-and-settings/how-to-set-up-domain-authentication/)
- [How to set up reverse DNS]({{root_url}}/ui/account-and-settings/how-to-set-up-reverse-dns/)

<call-out>

Get started on the right foot. Be confident that your account is optimized and set up for success now and as your email program continues to grow with [SendGrid Onboarding Services](https://sendgrid.com/marketing/onboarding-services-request/?utm_source=docs).

</call-out>

Add callout to Link branding
Add callout to Link branding

Added Pro Services callout. Fixes #4639