---
layout: page
weight: 0
title: Open Rate
navigation:
  show: false
seo:
  title: Open Rate
  override: true
  description: The rate in which your customers open emails you've sent to them.
---
The “Opens” percentage is the total number of times your users opened your emails, divided by the total number of Delivered messages.

The “Unique opens” percentage is the number of unique individuals that have opened your emails, divided by the total number of Delivered messages.

<call-out>

Tracking open rates requires that the Open Tracking app be enabled.

</call-out>

*To enable the Open Tracking app:*
1. Navigate to **Settings** and select **Tracking**.
1. Locate the line that says Open Tracking and select the action menu to expand the line.
1. Toggle the switch to **On**. Open Tracking is now enabled.


For more information visit our [Statistics]({{root_url}}/ui/analytics-and-reporting/stats-overview/) page.

---
layout: page
weight: 0
title: Open Rate
navigation:
  show: false
seo:
  title: Open Rate
  override: true
  description: The rate in which your customers open emails you've sent to them.
---
The “Opens” percentage is the total number of times your users opened your emails, divided by the total number of Delivered messages.

The “Unique opens” percentage is the number of unique individuals that have opened your emails, divided by the total number of Delivered messages.

<call-out>

Tracking open rates requires that the Open Tracking app be enabled.

</call-out>

*To enable the Open Tracking app:*
1. Navigate to **Settings** and select **Tracking**.
1. Locate the line that says Open Tracking and select the action menu to expand the line.
1. Toggle the switch to **On**. Open Tracking is now enabled.

<call-out>

Looking for customized expert advice to improve your email program? Our team of email experts can help you create a plan to ensure you're optimizing your email delivery and engagement, and avoiding future issues like blacklists. Learn more on our [Expert Services](https://sendgrid.com/solutions/expert-services/?utm_source=docs) page.

</call-out>

For more information visit our [Statistics]({{root_url}}/ui/analytics-and-reporting/stats-overview/) page.

Add Experts callout to Open Rate
Add Experts callout to Open Rate

Signed-off-by: Arthur Novaes <992cb4f7931b8440c9040cdd8fba710857e2f6e9@gmail.com>
