---
layout: blocks/long_description
title: Content teams - accountability, expertise, escalation
---
#### [1]Long text description

A pyramid displays the hierarchy of a content team from leaders to doers and specialists. Accountabilities are adjacent to the roles.

**Leaders:**
- lead with strategy
- champion quality
- build capability
- report on success
- can say ‘no’

**Doers and specialists:**
- use content lifecycle stages
- apply skills to tasks
- follow guides and standards
- design for users
- question and check quality

---
layout: blocks/long_description
title: Content teams - accountability, expertise, escalation
---

A pyramid displays the hierarchy of a content team from leaders to doers and specialists. Accountabilities are adjacent to the roles.

**Leaders:**
- lead with strategy
- champion quality
- build capability
- report on success
- can say ‘no’

**Doers and specialists:**
- use content lifecycle stages
- apply skills to tasks
- follow guides and standards
- design for users
- question and check quality

Remove long description redundant header
Remove long description redundant header
