---
title: Why Your Brand Is More Important Code
description: Telling The Story Of Your Project To The World
conference: OSCON Ignite
slides: "http://www.slideshare.net/shanecurcuru/why-your-projects-brand-is-more-important-than-the-code-script"
video: "https://www.youtube.com/watch?v=b72vvkUYZPk"
---

At OSCON Ignite, I had 5 minutes for 20 slides to explain why an open source project's brand is more important than your code.

### Abstract

BRAND > CODE - a controversial statement to be sure.  But how useful is your code if no-one else ever uses it - or contributes to it?

Spend 5 minutes with Shane Igniting the story about how brand can bring more project growth and longevity to your project than the code itself does.  Ensuring you can tell the **story** of your project and what it does to the world is the best way to attract new contributors.

*Also, apologies.*  Unfortunately the conference video system mangled my beautiful slides; and it was a rough day for me - I don't normally say "so" that many times (not sure what I was thinking!)

{: .lead }
Telling the story for your project to the world.

Add in brand>code ignite talk
Add in brand>code ignite talk
