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33,410 | toffer | 2007-07-10T05:02:23 | Matt Maroon: Advice for Would-Be Y Combinator Founders | http://mattmaroon.com/?p=247 | 54 | 21 | [
33568,
33414,
33458,
33451,
63196,
33421
] | null | null | null | null | null | null | null | null | null | train |
|
33,415 | stevendanziger | 2007-07-10T05:35:19 | New Video Ad-Platform LiveRail promotes ads based on user response | null | http://www.liverail.com | 2 | 0 | null | null | null | null | null | null | null | null | null | null | train |
33,417 | iamwil | 2007-07-10T05:52:02 | Bringing the Browser to the Server | null | http://ejohn.org/blog/bringing-the-browser-to-the-server/ | 3 | 0 | null | null | null | null | null | null | null | null | null | null | train |
33,418 | iamwil | 2007-07-10T05:53:52 | Design Patterns in Dynamic Programming (Norvig) | null | http://norvig.com/design-patterns/ | 8 | 2 | [
33500,
33437
] | null | null | null | null | null | null | null | null | null | train |
33,419 | null | 2007-07-10T05:58:24 | null | null | null | null | null | null | [
"true"
] | null | null | null | null | null | null | null | null | train |
33,427 | shawndrost | 2007-07-10T06:26:12 | AppFactory: fast-tracked seed funding for facebook apps | I'd like to know more about Bay Partners, the VC firm behind this. They don't appear on pg's Top VCs list (<a href="http://ycombinator.com/topvcs.html" rel="nofollow">http://ycombinator.com/topvcs.html</a>), and there aren't any names that jump out at me in their portfolio, but neither of those mean much. Any info?<p>Also, if anyone has a personal contact there that they want to introduce me to, I would love that. My email is in my profile. Thanks. | http://www.baypartners.com/appfactory/ | 11 | 10 | [
33428,
33433,
33440
] | null | null | null | null | null | null | null | null | null | train |
33,429 | blader | 2007-07-10T06:28:12 | Packaging Matters: How Seagate Learned to Package Like Apple | Beautiful, Apple-esque packaging from the last place you'd expect to see it: Seagate. | http://jdk.phpkid.org/2007/07/04/how-seagate-learned-to-package-like-apple/ | 1 | 0 | null | null | null | null | null | null | null | null | null | null | train |
33,436 | jkopelman | 2007-07-10T07:16:15 | Should you always solve for the highest valuation? | http://redeye.firstround.com/2007/07/the-unintention.html | 4 | 0 | null | null | null | null | null | null | null | null | null | null | train |
|
33,438 | rms | 2007-07-10T07:26:25 | Text Compressor 1% Away From AI Threshold | http://science.slashdot.org/article.pl?sid=07/07/10/0055257 | 1 | 1 | [
33459
] | null | null | null | null | null | null | null | null | null | train |
|
33,450 | Tichy | 2007-07-10T09:15:55 | How did you pick your LFSP of choice? | I've noticed that many news.yc contributors use exotic languages, at least as a hobby. I wonder how you arrived at using the particular language. Not wanting to start a language war, it's just the LFM vs LFSP post made me think.<p>Perhaps we all should create our own programming languages? I've seen a lot of articles on how to create a domain specific language in Ruby - perhaps it would be a good criterion to consider how easy it is to create a DSL with a given language? | 5 | 1 | [
33484
] | null | null | invalid_url | null | null | null | null | 2024-11-08T16:37:59 | null | train |
|
33,456 | bootload | 2007-07-10T11:11:10 | Nielsen: Write Articles, Not Blog Postings | http://www.useit.com/alertbox/articles-not-blogs.html | 5 | 0 | null | null | null | no_error | Write Articles, Not Blog Postings | 2007-07-09T05:00:00+0000 | Jakob Nielsen |
Summary:
To demonstrate world-class expertise, avoid quickly written, shallow postings. Instead, invest your time in thorough, value-added content that attracts paying customers.
I recently served as a "consultant's consultant," advising a world leader in his field on what to do about his website. In particular, this expert asked me whether he should start a weblog. I said no.
You probably already know my own Internet strategy, so it might not surprise you that I recommended that he should instead invest his time in writing thorough articles that he published on a regular schedule. Given limited time, this means not spending the effort to post numerous short comments on ongoing blogosphere discussions.
Weblogs have their role in business, particularly as project blogs, as exemplified on several award-winning intranets. Blogs are also fine for websites that sell cheap products. On these sites, visitors can often be easily converted and the main challenge is to raise awareness. For example, a site that sells pistachio nuts should post as much content about pistachios as possible in the hope of attracting quick hits by people searching for that information. Some percentage of these visitors will buy the nuts while visiting the site.
Avoid Commodity Status
Demonstrate Leadership
Variability of Blog Posting Quality
Beating the Internet
In-Depth Content Is Value-Add Content
Expertise vs. Content Usability
Avoid Commodity Status
For many B2B sites with long sales cycles, quick hits to commodity-level content are insufficient. Instead, these sites need to build up long-term customer relationships based on respect.
Take my own business, for example. When I talk with people at my usability conferences, they often say that they've wanted to attend for ages, and only recently secured their boss's approval to come. To address this issue, we added a "convince your boss" section to our conference sites, explaining the benefits of spending money on usability training. Still, realistically, I expect to wait 3-5 years before meeting new readers of my site in person.
Blog postings will always be commodity content: there's a limit to the value you can provide with a short comment on somebody else's work. Such postings are good for generating controversy and short-term traffic, and they're definitely easy to write. But they don't build sustainable value. Think of how disappointing it feels when you're searching for something and get directed to short postings in the middle of a debate that occurred years before, and is thus irrelevant.
Obviously, I am referring to the user experience and to the style of the content in this analysis; not to the technology used to serve up this content. Thus, what I call "articles" might be implemented on a blogging hosting service. What matters is that the user experience is that of immersion in comprehensive treatment of a topic, as opposed to a blog-style linear sequence of short, frequent postings commenting on the hot topic of the day. It doesn't matter what software is used to host the content, the distinctions are:
in-depth vs. superficial
original/primary vs. derivative/secondary
driven by the author's expertise vs. being reflectively driven by other sites or outside events
Demonstrate Leadership
For the sake of argument, let's say that you're the world leader in your field. We'll quantify that as being the #1 expert among the 1,000 people with websites in your field. In other words, you are in the 99.9th percentile.
(Although you might think you have many more than 1,000 competitors, the Web thrives on specialized content, so it's better to conceptualize yourself as leading a smaller subdiscipline, unless you're so good that you're #1 out of millions of people.)
We can measure expertise as some combination of intelligence, education, experience, correct methodology, professionalism (say, avoiding profanities and politics), and willingness to be frank. The exact metric doesn't matter here; let's just assume there's a way to quantify how good people are within their field. The metric probably follows a normal distribution, meaning that the 1,000 people have the following levels of expertise:
Histogram of expertise scores for 1,000 authors. Each dot is one person.
Stupid people are on the left; clever ones are on the right.
Assuming that you're this good, you have to show it to gain customers. And blogs aren't the way, as we'll see once we plot the distribution of postings as opposed to writers.
Variability of Blog Posting Quality
Assume that the 1,000 people each write 10 blog postings. The resulting 10,000 postings will follow a much broader distribution, because the quality of postings is extremely variable.
Let's assume that a given writer's posting quality is normally distributed, with a mean representing that person's level of expertise and a standard deviation 3 times as large as the SD for expertise among people. I don't know what the actual number is, so this is just a rough estimate. But it's reasonable to assume that posting quality is more variable than expertise for several reasons:
Sometimes people toss off a posting in a minute. Other times they spend hours.
Sometimes a writer happens to know a lot about the topic at hand, possibly because they've just spent several months working on that exact problem. Other times people know nothing — which doesn't keep them from voicing their opinions :-)
Sometimes people are lucky and get a blinding insight. Other times they post more out of duty than anything else.
The following chart shows the distribution of the quality of 10,000 postings in one Monte Carlo simulation I ran:
Histogram of 10,000 blog postings' quality.
Each dot is one posting; the highest-ranked expert's postings are shown in red.
Bozo ramblings are on the left; insightful stuff is on the right.
Of course, if I'd run many more simulations, the histogram would be smooth, but the overall shape would be the same.
In the above histogram, each of the tiny dots represents a blog posting. The larger red dots indicate the ten postings by our leading expert (who was ranked #1 out of the 1,000 bloggers we're considering). Although our expert tends to write good postings, a few of the many lower-ranked people will sometimes write even better postings.
Even if you're the world's top expert, your worst posting will be below average, which will negatively impact on your brand equity. If you do start a blog despite my advice, at least screen your postings: wait an hour or two, then reread your comments and avoid uploading any that are average or poor. (Even average content undermines your brand. Don't contribute to information pollution by posting material that isn't above the average of other people's writings. Plus, of course, follow guidelines for blog usability.)
In my simulation, our expert's best posting happens to be #25 from the top. The expert's second-best posting was ranked #300 from the top. It might seem fine to be the author of postings #9,700 and #9,975 out of a group of 10,000 blog postings. But in fact, it's nowhere near good enough.
The beauty of the blogosphere is that it's a self-organizing system. Whenever something good appears, other blogs link to it and it gets promoted in the system and gains higher visibility. Thus, the 24 postings that are better than our expert's very best attempt will gain higher prominence, even though they're written by people with lower overall expertise.
Prospective new customers don't even have time to read 24 postings, so they'll never make it down the list of rank-ordered blog postings to reach our expert's best.
Beating the Internet
It's almost impossible to fight the Internet: you're up against millions of people who are willing to work for free. But you have to do so, because if you work within the prevailing Web paradigm you're letting the search engines take 98% of your content's value. That's okay if you're not in the content business. Our pistachio site doesn't mind that it's not making money off its recipe for delicious pistachio ice cream. Just as long as it sells nuts.
If you're an expert who wants to live from adding to the world's knowledge, you must go beyond the mainstream Web model of single page visits driven by search traffic. It's easy enough to build a website that freeloaders will use, but that shouldn't be your approach. You must change the game and create content that's so valuable that business users are willing to pay for it.
You should also focus on material that lower-ranked content contributors can't easily create in their spare time.
Both of these needs are met when you produce in-depth content.
In-Depth Content Is Value-Add Content
It might take you only an hour to write a blog posting on some current controversy, but a thousand other people can do that as well (in fact, they'll sometimes do it better, as shown above). And customers don't want to pay for such a tiny increment of knowledge. Sure, sometimes a single paragraph holds the idea that can increase a site's conversion rate so much that a reader should have paid a million dollars to read it. But they don't know that in advance, so they won't pay.
In contrast, in-depth content that takes much longer to create is beyond the abilities of the lesser experts. A thousand monkeys writing for 1,000 hours doesn't add up to Shakespeare. They'll actually create a thousand low-to-medium-quality postings that aren't integrated and that don't give readers a comprehensive understanding of the topic — even if those readers suffer through all 1,000 blogs.
Thorough content's added value can rise above the threshold where customers become willing to be separated from their money. This is the true measure of a sustainable business.
You have to identify opportunities with a non-linear utility function: where paying customers assign more than 10 times higher value to something that costs 10 times as much to produce. The old open-source manifesto "The Cathedral & the Bazaar" holds much truth: when you're the duke, you can't trade in coffee beans, because the bazaar dealers will always undercut your price. You should build a cathedral, because a thousand tents can't compete with the Notre Dame.
The following chart shows another example from my own company: trends for key statistics across three editions of our report on e-mail newsletter usability:
Statistics through three editions of the e-mail newsletter usability report.
All numbers are indexed to make the first edition the baseline with index 100.
As the chart shows, the fatter the report became, the more it has sold. Of course, page count (the blue line) is only a rough indication of the amount of insight, which is what customers are really paying for. The new edition has a large number of eyetracking heatmaps, showing how users read various newsletters, and these many illustrations eat up pages ferociously. Still, there's no doubt that each report edition contains significantly more information than previous editions.
The report's price has increased less than its page count: as we keep doing this research, we become more efficient. You could argue that customers are getting more for their money, and that's why they're buying more. But this argument works only if customers in fact assign extra value to more comprehensive reports. So either way, I conclude that in-depth content sells.
Why are paying customers (the people who matter) attracted by detailed information? Because systematic and comprehensive coverage is more actionable. It also protects them against the risk of losses caused when something important is overlooked.
In my report example, consider an Internet marketing manager who's in charge of the company's email newsletter. The report's price is trivial compared to the millions of dollars many companies would gain from increased subscription rates, increased open rates, increased clickthrough rates, and enhanced customer loyalty from content that's both better appreciated and read more often. To improve these key performance metrics for her newsletter, the manager could spend a week surfing the Web and reading a thousand short pieces about newsletter design. The result? A scattered set of imprecise advice that neglects many important issues. Instead, that manager could spend a day gaining much deeper insights from reading a single, well-structured report with all-inclusive coverage of the topic (and based on empirical data instead of each blogger's personal opinion). Saving 4 days is worth a lot in business, which is another reason to target business customers with value-added information.
In-depth content provides more value in less time than numerous superficial postings. That's why business customers have empirically been willing to pay, and that's why you should emphasize fewer, better pieces as your content strategy.
Expertise vs. Content Usability
This has been a very long article, stuffed with charts, mathematical modeling, and theoretical concepts — like standard deviations and utility functions — that I know most readers find difficult. Recommending in-depth content flies in the face of all guidelines for Web writing, which call for fewer words and scannable information.
The content usability guidelines are correct: they are indeed the way to make a site easier for most people. Thus, you should follow the guidelines — rather than emulate this article — for normal business websites and intranets. (When I say "business sites," I include government sites and non-profits, as well as e-commerce and corporate marketing sites.)
For most sites, the content is not the point. Instead, you want to answer customers' questions as rapidly as possible so that they'll advance in the sales cycle and start buying (or donate, or sign up for your newsletter, or whatever else you want them to do).
Elite, expertise-driven sites are the exception to the rule. For these sites, you don't care about 90% of users, because they want a lower level of quality than you provide and they'll never pay for your services. People looking for the quick hit and free advice are not your customers. Let them eat cake; let them read Wikipedia.
Still, even if you run an expertise-driven site, you should comply with the bulk of content usability guidelines: be as brief as you can; use bulleted lists and highlighted keywords; chunk the material; and use descriptive headings, subheads, and hyperlinks. The small percentage of users who are qualified prospects still read in an F-pattern, so a headline's first words are more important than its last words, just as they are for normal sites.
See Also: Writing for Social Networks: Usability of Corporate Content Distributed Through Facebook, Twitter & LinkedIn.
Full Report
Full eyetracking report on how users read on the web is available for download.
| 2024-11-08T07:43:38 | en | train |
|
33,461 | terpua | 2007-07-10T12:05:26 | MySpace API preview | http://mashable.com/2007/07/10/myspace-api/ | 4 | 1 | [
33462
] | null | null | missing_parsing | MySpace API Preview | 2007-07-10T11:41:46+00:00 | null |
Credit:
Looks like with a bit of digging around, you can find a fragment of the upcoming MySpace API. A MySpacer discovered a web album services interface that provides these operations: GetAlbums, GetAlbumsSlideShow, GetImagesCount, InsertAlbum.Is this a hint of a complete MySpace API to come?[img src="" caption="" credit="" alt=""]
| 2024-11-08T06:52:25 | null | train |
|
33,463 | staunch | 2007-07-10T12:28:00 | Kara Visits Sequoia's Roelof Botha | http://kara.allthingsd.com/20070709/kara-visits-sequoias-roelof-botha/ | 1 | 0 | null | null | null | null | null | null | null | null | null | null | train |
|
33,464 | eastsidegringo | 2007-07-10T12:30:52 | Spending Time With Your Family To Improve Business Skills | There was no post yesterday because the TrackSuit Family was on a road trip. We play a game with our 3 year old called Going On a Picnic and as we were playing it this time I realized how similar it is to a memorization technique I just read about on Lifehack.org called the Stacking Method.
| http://tracksuitceo.wordpress.com/2007/07/10/spending-time-with-your-family-to-improve-business-skills/ | 2 | 0 | null | null | null | null | null | null | null | null | null | null | train |
33,465 | dpapathanasiou | 2007-07-10T12:42:55 | Hackers and Fighters | http://www.lambdassociates.org/blog/hackers.htm | 16 | 12 | [
33485,
33614
] | null | null | no_error | LambdAssociates | null | null |
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| 2024-11-08T21:14:13 | id | train |
|
33,466 | staunch | 2007-07-10T12:59:28 | There are only two things a rational entrepreneur does in a hot market: sell or raise money | Be sure to read comment #5 from Marc Andreesen.
| http://www.calacanis.com/2007/07/09/should-you-raise-a-lot-of-money-or-not-hint-listen-to-success/ | 1 | 3 | [
33471,
33477
] | null | null | null | null | null | null | null | null | null | train |
33,468 | gibsonf1 | 2007-07-10T13:13:26 | Oracle Upgrade Is Giving Pause (Similar in response to MS Vista? Any Startups here using Oracle?) | http://online.wsj.com/article/SB118402426802161458.html?mod=technology_main_whats_news | 2 | 0 | null | null | null | null | null | null | null | null | null | null | train |
|
33,473 | nickb | 2007-07-10T13:45:35 | Web Application Form Design | http://www.uie.com/articles/web_forms/ | 22 | 1 | [
33915
] | null | null | null | null | null | null | null | null | null | train |
|
33,474 | gibsonf1 | 2007-07-10T13:54:01 | Nielsen Replaces Page View Ranking With Time Spent, Swaps One Problematic Metric For Another | null | http://publishing2.com/2007/07/09/nielsen-replaces-page-view-ranking-with-time-spent-swaps-one-problematic-metric-for-another/ | 1 | 0 | null | null | null | null | null | null | null | null | null | null | train |
33,475 | amichail | 2007-07-10T13:54:05 | A variation on likebetter.com to detect cheating in online chess | http://mindrosity.blogspot.com/2007/07/variation-on-likebettercom-to-detect.html | 1 | 0 | null | null | null | null | null | null | null | null | null | null | train |
|
33,476 | mqt | 2007-07-10T14:04:01 | 10 Most Beautiful Social Networks | http://mashable.com/2007/07/09/beautiful-social-networks/ | 3 | 0 | null | null | null | null | null | null | null | null | null | null | train |
|
33,480 | mqt | 2007-07-10T14:12:14 | Web 2.0 Goes to Work | http://www.businessweek.com/innovate/content/jul2007/id2007079_595150.htm | 2 | 0 | null | null | null | null | null | null | null | null | null | null | train |
|
33,481 | jkush | 2007-07-10T14:22:01 | Dealing With Conflict of Interest | Hi everyone - I would appreciate any advice you might have about dealing with a conflict of interest. Here's the situation: I and one of my coworkers have been working on a prototype for a startup that could easily be described as a conflict of interest. The startup is in the same industry as the company we work for. The idea involves referring business to companies like the one we work for. In one sense, we'd be driving business to the one we work for, but would also be driving business to direct competitors (hence the conflict of interest).<p>At some point, we will have to have a conversation with our boss. I'm trying to come up with a way to spin the conversation so that it could be a mutually beneficial arrangement. Ideally, it would be great if the company would seed fund us, although that is a very long shot. <p>As I stated above, in one sense it could be beneficial because our startup would be driving business to the company, but on the other hand, it would also be driving business to its competitors. <p>We aren't comfortable with flying under the radar as long as we can - so we either need to get out now or work on a prototype and when it's further along, have a sit-down with our boss. <p>Has anyone been in this situation?
| 1 | 0 | null | null | null | invalid_url | null | null | null | null | 2024-11-08T16:37:59 | null | train |
|
33,492 | dawie | 2007-07-10T15:20:52 | iPhone Hackers: "we have owned the filesystem" | null | http://www.engadget.com/2007/07/10/iphone-hackers-we-have-owned-the-filesystem/ | 3 | 0 | null | null | null | null | null | null | null | null | null | null | train |
33,493 | zx76 | 2007-07-10T15:24:45 | Tyranny of the Page View Nearly Over? | http://www.readwriteweb.com/archives/tyranny_of_the_page_view.php | 4 | 1 | [
33523
] | null | null | null | null | null | null | null | null | null | train |
|
33,496 | transburgh | 2007-07-10T15:27:06 | Five Ways to Move your Startup Forward without Cash | null | http://www.gobignetwork.com/wil/2007/7/10/five-ways-to-move-your-startup-forward-without-cash/10175/view.aspx | 3 | 0 | null | null | null | null | null | null | null | null | null | null | train |
33,502 | ivrokv | 2007-07-10T16:39:29 | Recommendations for a Colo Datacenter in Boston area | Please share your reviews, experiences about how you chose your datacenter colo. | 1 | 3 | [
33513
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33,505 | tacoma_wa_dev | 2007-07-10T16:55:44 | Advice on web-app credit card processing and invoicing? | I am developing a niche business web-application targeted at machine shops with fewer than 10 employees.
I am charging a flat-rate of $5/day for the web application with an unlimited number of users.
Customers pay up front for however many days they want. They can purchase additional days whenever they want. There is no automatic recurring billing -- the web app is simply 'paused' when it runs out of days.<p>What is the best way to go about handling credit/debit card processing and invoicing for this?<p>I'm playing around with using Paypal Website Payments Standard with encrypted 'buy it now' buttons and Instant Payment Notification (IPN).
However, the user-experience for credit-card payments with PayPal is lacking. Specifically, Paypal does not auto-redirect users back to my website if they use a credit card (auto-redirect works only with PayPal payments).
What other payment processing solutions should I be looking at? <p>Unforunately, Google Checkout seems to be behind PayPal in terms of multiple-currency support.<p>Thanks in advance! | 10 | 10 | [
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33,514 | mattculbreth | 2007-07-10T17:41:47 | Behind the Fiendish Complexities of Airfare Pricing | http://www.wired.com/culture/lifestyle/news/2007/07/mileage_software | 10 | 5 | [
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33,519 | tomh | 2007-07-10T18:14:16 | A Periodic Table of the Internet.... | http://www.wellingtongrey.net/miscellanea/archive/2007-06-23--periodic-table-of-the-internet.html | 1 | 0 | null | null | null | timeout | null | null | null | null | 2024-11-08T02:22:30 | null | train |
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33,529 | danw | 2007-07-10T18:51:02 | OpenID on the iPhone- If you're building a mobile web app, please use OpenID | http://factoryjoe.com/blog/2007/07/09/openid-on-the-iphone/ | 5 | 0 | null | null | null | no_error | OpenID on the iPhone | 2007-07-10T02:23:01+00:00 | Author: Chris Messina |
Skip to content
I helped lead a session on Saturday at iPhoneDevCamp on the topic of OpenID and Oauth (a new protocol a group of us have been developing) to a packed room of developers, designers and interested parties.
My basic premise was that if you’re going to be developing an application for the iPhone that has any kind of account or social functionality that you should dispense with creating yet another identity silo and instead make use of OpenID. Among the reasons I cited:
Safari on the iPhone doesn’t have a password manager like 1Passwd and won’t be able to import all the Firefox passwords you’ve been recording for years. And, as mobile web browsers become more powerful, remembering web service account credentials will become more important (and more of a burden). Better to make it easy on your customers — one OpenID url, one username and password.
if you’ve logged in with OpenID on a web service on your desktop or laptop and have set your provider to always allow you to login in automatically, logging in on the iPhone will require you to only login to your OpenID provider and then enter your URL once for every web service that you want to login to. This means that you avoid the challenge of invisibly typing in your password over and over on the error prone touchscreen keyboard.
The ability to cross-polinate authenticated data using a combination of OpenID and Oauth while remote will be increasingly valuable, especially if the expectation is that applications are going to be entirely web-driven. When you’re dealing with desktop apps, you’re operating off a harddrive with known permissions; when you’re passing between web apps, the permission model is radically different and, just as when you go to check out from Amazon you always have to authenticate, developing patterns for this experience between web apps needs refinement. OpenID can help smooth out that interaction.
Lastly, there is work going on (okay, I’m doing it so far) to make the OpenID login experience on the iPhone (and elsewhere) trump any kind of old school login system available. This obviously needs a lot of work and new thinking (maybe instead of authenticating by typing a password you have to SMS a unique shortcode, etc) but I think your money should be on OpenID if you’re going to be developing account-based web applications on the iPhone — or — generally.
Inventor of the hashtag. #1 Product Hunter. Techmeme Ride Home podcaster. Ever-curious product designer and technologist. Previously: Google, Uber, Republic, YC W'18.
View all posts by Chris Messina
Post navigation
| 2024-11-07T22:12:14 | en | train |
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33,531 | amichail | 2007-07-10T18:54:23 | How to get people to look at online ads carefully | http://mindrosity.blogspot.com/2007/07/how-to-get-people-to-look-at-online-ads.html | 1 | 0 | null | null | null | null | null | null | null | null | null | null | train |
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33,536 | msgbeepa | 2007-07-10T19:48:16 | Web 2.0 - Share Service For Professionals | null | http://www.avinio.blogspot.com/2007/07/share-service-for-professionals.html | 1 | -1 | null | null | true | null | null | null | null | null | null | null | train |
33,538 | jsjenkins168 | 2007-07-10T19:58:15 | The "Truly Open Broadband Network" is Coming... Good News for Mobile Startups | http://www.usatoday.com/money/industries/telecom/2007-07-09-wireless-telecom_N.htm?csp=N008 | 3 | 0 | null | null | null | null | null | null | null | null | null | null | train |
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33,543 | far33d | 2007-07-10T20:13:15 | Kijiji and the Curse of Craigslist | http://gigaom.com/2007/07/09/kijiji-vs-craigslist/ | 9 | 7 | [
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33,546 | adamdoupe | 2007-07-10T20:41:19 | Secure Gmail Notifier using hidden preference setting | Thought everyone would like to know that Gmail passwords are transmitted in plain text with notifier. Kinda scary. | http://www.macosxhints.com/article.php?story=200707030100345 | 4 | 0 | null | null | null | null | null | null | null | null | null | null | train |
33,548 | dawie | 2007-07-10T20:54:27 | The 1st Year is the Hardest | null | http://www.foundread.com/view/the-1st-year-is-the | 1 | 0 | null | null | null | null | null | null | null | null | null | null | train |
33,550 | amichail | 2007-07-10T21:07:03 | Justin.tv suggestions | http://mindrosity.blogspot.com/2007/07/justintv-suggestions.html | 1 | 0 | null | null | null | null | null | null | null | null | null | null | train |
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33,553 | transburgh | 2007-07-10T21:42:38 | When did Facebook and LinkedIn become competitors? | null | http://www.startuphustle.com/2007/07/10/when-did-facebook-and-linkedin-become-competitors/ | 1 | 3 | [
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33,558 | palish | 2007-07-10T22:28:17 | Are employees of YC companies allowed at YC events? | 7 | 11 | [
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33,561 | brett | 2007-07-10T23:03:11 | The Verizon guy who turned down the iPhone | null | http://sethgodin.typepad.com/seths_blog/2007/06/the-verizon-guy.html | 9 | 5 | [
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33,562 | jmtame | 2007-07-10T23:07:36 | Recruiting a Co-Founder For Your Startup | http://jtame05.wordpress.com/2007/07/10/recruiting-a-co-founder-for-your-startup/ | 14 | 5 | [
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33,563 | wmorein | 2007-07-10T23:10:42 | Attacking recommender systems | http://glinden.blogspot.com/2007/07/attacking-recommender-systems.html | 4 | 0 | null | null | null | null | null | null | null | null | null | null | train |
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33,572 | iamwil | 2007-07-11T00:53:26 | Elastic circuit connectors designed for rubber-band-like circuits | null | http://www.physorg.com/news103283742.html | 1 | 0 | null | null | null | http_other_error | Just a moment... | null | null | Please complete security verificationThis request seems a bit unusual, so we need to confirm that you're human. Please press and hold the button until it turns completely green. Thank you for your cooperation!Press and hold the buttonIf you believe this is an error, please contact our support team.24.173.64.2 : bacf87d2-9a61-48a9-a7c1-9392b9bc | 2024-11-08T16:19:57 | null | train |
33,578 | myoung8 | 2007-07-11T01:42:05 | Applying to Y Combinator as an undergrad | I'm seriously considering applying for Winter '08 as a rising junior.
Has anyone else applied as an undergrad (other than the guys at Loopt)?
How did they (you) fare? <p>Thanks in advance. | 14 | 11 | [
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33,584 | staunch | 2007-07-11T02:17:40 | Do Pragmatic Tools For Learning to Speak a New Language Exist Already? | I'm studying Japanese and have started hacking up various tools to assist. I'm seriously considering turning my stuff into a more polished project and releasing it, but not if someone has done something great already. I am concentrating on very pragmatic conversational speaking and not anything remotely academic. I really like image-association and vocabulary-building tools. Anyone know of some super smart (web-based?) tools for this that support Japanese?<p> | 1 | 1 | [
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33,588 | crazyirish | 2007-07-11T02:41:43 | Improving usability | In a talk at the University of Waterloo, Professor Michael Terry discusses the use of data mining, in a customized version of the Gimp, in order to discover and analyze real-world usability data. He touches on encouraging users to participate, privacy concerns, as well as common user categories that the software is currently able to sift out. | http://www.csclub.uwaterloo.ca/media/Usability%20in%20the%20Wild.html | 1 | 0 | null | null | null | null | null | null | null | null | null | null | train |
33,591 | amichail | 2007-07-11T02:48:22 | Some unusual subreddit suggestions | http://mindrosity.blogspot.com/2007/07/some-unusual-subreddit-suggestions.html | 1 | 0 | null | null | null | null | null | null | null | null | null | null | train |
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33,606 | jamiequint | 2007-07-11T03:58:13 | Finding Co-Founders (Step 1) | null | http://blog.jamiequint.com/2007/06/23/finding-co-founders/ | 2 | 0 | null | null | null | null | null | null | null | null | null | null | train |
33,611 | staunch | 2007-07-11T04:15:08 | Marc Andreessen: Eleven Lessons Learned About Blogging | http://blog.pmarca.com/2007/07/eleven-lessons-.html | 8 | 0 | null | null | null | null | null | null | null | null | null | null | train |
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33,612 | gleb | 2007-07-11T04:41:06 | Question: link to Amazon's study of HTTP latency vs cart abandonment? | They did an interesting study showing that response time above 200ms led to people spending less money. Basically, they A-B testing and artificially added server latency in small increments and measured how much money people spent. 200ms (or some similar number) was optimal, going lower didn't show benefit, going above lost them money.<p>Anyway, I can't find a link to this anymore. I think it was on some blogs, probably after a talk Amazon gave. Anybody have it? I don't seem to have enough Google-fu to find it :( | 1 | 2 | [
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33,617 | jkopelman | 2007-07-11T06:07:25 | Gigya's Big Win With Top Widget Companies | http://www.techcrunch.com/2007/07/10/gigyas-big-win-with-top-widget-companies/ | 2 | 0 | null | null | null | null | null | null | null | null | null | null | train |
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33,626 | terpua | 2007-07-11T06:31:57 | Building a facebook app? Advertise it using FBExchange | http://gigaom.com/2007/07/10/fbexchange/ | 1 | 0 | null | null | null | null | null | null | null | null | null | null | train |
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33,628 | gibsonf1 | 2007-07-11T06:45:37 | Rivals respond to Microsoft's CRM plans (Salesforce.com, SugarCRM) | null | http://news.com.com/8301-10784_3-9742179-7.html | 4 | 0 | null | null | null | null | null | null | null | null | null | null | train |
33,629 | gibsonf1 | 2007-07-11T06:48:15 | Wall Street, meet MySpace (Social network around stock trading) | http://www.siliconvalley.com/ci_6338985 | 1 | 0 | null | null | null | http_404 | Page not found – Silicon Valley | null | null |
Oops! That page can’t be found.
| 2024-11-08T11:45:42 | null | train |
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33,630 | thinkingserious | 2007-07-11T06:50:44 | Symfony Made Simple | I developed this "cliff notes" style document while working on my first Symfony project ThemBid.com. It will be useful for you to get started quickly with Symfony and serve as a cheat sheet while you are hacking. | http://blog.thembid.com/index.php/2007/07/10/symfony-made-simple/ | 1 | 0 | null | null | null | null | null | null | null | null | null | null | train |
33,631 | gibsonf1 | 2007-07-11T06:51:04 | A Hacker's Nasdaq (For security vulnerabilities) | null | http://www.forbes.com/technology/2007/07/06/security-software-hacking-tech-security-cx_ag_0706vulnmarket.html | 1 | 0 | null | null | null | null | null | null | null | null | null | null | train |
33,635 | staunch | 2007-07-11T07:20:16 | Venture Voice: Facebook: Crossing the Chasm in Reverse | null | http://www.venturevoice.com/2007/07/facebook_crossing_the_chasm_in.html | 1 | 0 | null | null | null | fetch failed | null | null | null | null | 2024-11-07T23:37:48 | null | train |
33,636 | jmtame | 2007-07-11T07:21:25 | Dating vs. Startups | http://jtame05.wordpress.com/2007/07/11/dating-vs-startups/ | 2 | 1 | [
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33,644 | bootload | 2007-07-11T11:00:44 | Working in Facebook | http://radar.oreilly.com/archives/2007/07/working_in_face.html | 1 | 0 | null | null | null | null | null | null | null | null | null | null | train |
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33,645 | bootload | 2007-07-11T11:27:59 | Think Negative! | http://www.slate.com/id/2166211/fr/flyout | 2 | 0 | null | null | null | null | null | null | null | null | null | null | train |
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33,646 | brlewis | 2007-07-11T12:16:11 | Google to launch mapplets with API | http://www.techcrunch.com/2007/07/11/google-to-launch-my-maps/ | 4 | 0 | null | null | null | null | null | null | null | null | null | null | train |
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33,647 | michele | 2007-07-11T12:17:12 | Rails is slow? Who cares! | http://blog.wonsys.net/posts/19-rails-is-slow-who-cares/ | 4 | 1 | [
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33,649 | dpapathanasiou | 2007-07-11T12:32:56 | You've Built a Great Technology, Now What? (A Dilemma) | http://thecodist.com/fiche/thecodist/article/youve-built-a-great-technology-now-what-my-dilemma | 1 | 2 | [
33667,
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33,651 | pg | 2007-07-11T12:36:00 | The Pirates' Code | null | http://www.newyorker.com/online/2007/07/09/070709on_onlineonly_surowiecki | 3 | 0 | null | null | null | null | null | null | null | null | null | null | train |
33,653 | gibsonf1 | 2007-07-11T12:44:13 | Motorola's internal VC talks about fund's role | http://news.com.com/Motorolas+internal+VC+talks+about+funds+role/2008-1036_3-6195878.html?tag=nefd.lede | 1 | 0 | null | null | null | null | null | null | null | null | null | null | train |
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33,654 | gibsonf1 | 2007-07-11T12:46:17 | Watchdog group flags top pirated films on Google Video | http://news.com.com/8301-10784_3-9741728-7.html?tag=nefd.only | 1 | 0 | null | null | null | null | null | null | null | null | null | null | train |
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33,655 | gibsonf1 | 2007-07-11T12:47:44 | More mashing of Google Maps | http://news.com.com/8301-10784_3-9742147-7.html | 1 | 0 | null | null | null | no_article | null | null | null | null | 2024-11-08T08:57:05 | null | train |
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33,656 | gibsonf1 | 2007-07-11T12:51:42 | JPMorgan now not so sure about an iPhone Nano | null | http://news.com.com/8301-10784_3-9741983-7.html | 2 | 0 | null | null | null | null | null | null | null | null | null | null | train |
33,657 | gibsonf1 | 2007-07-11T12:54:24 | Ballmer hints at Microsoft's future in the 'cloud' | http://news.com.com/Ballmer+hints+at+Microsofts+future+in+the+cloud/2100-7339_3-6195825.html?tag=nefd.top | 3 | 2 | [
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33,658 | gibsonf1 | 2007-07-11T12:57:52 | Google's Postini acquisition is expected to boost challenge to Microsoft Office | null | http://www.sfgate.com/cgi-bin/article.cgi?file=/c/a/2007/07/10/BUGTIQTGDV1.DTL&type=tech | 1 | 0 | null | null | null | null | null | null | null | null | null | null | train |
33,659 | thinkingserious | 2007-07-11T13:03:00 | New Analytics for a Web 2.0 World | With Ajax proliferating modern websites, a new method of analytics is needed. Nielson NetRatings is imposing their method, but does it make sense? | http://blog.thembid.com/index.php/2007/07/11/new-analytics-for-a-web-20-world/ | 1 | 0 | null | null | null | null | null | null | null | null | null | null | train |
33,661 | dawie | 2007-07-11T13:48:13 | The Timing of a Press Release Can Make or Break Your Product/Service | null | http://www.pronetadvertising.com/articles/the-timing-of-a-press-release-can-make-or-break-your-productservice34397.html | 1 | 0 | null | null | null | null | null | null | null | null | null | null | train |
33,666 | farmer | 2007-07-11T14:28:04 | Stickam Owned By Porn Co Owner | null | http://www.techcrunch.com/2007/07/11/stickam-would-you-let-you-children-use-a-service-owned-by-pornographers/ | 4 | 4 | [
33721,
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33,668 | transburgh | 2007-07-11T14:31:32 | Welcome to Day One of your New Startup Job | null | http://www.gobignetwork.com/wil/2007/7/11/welcome-to-day-one-of-your-new-startup-job/10176/view.aspx | 8 | 3 | [
33675,
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33,670 | chris | 2007-07-11T14:34:58 | Haute Secure Launches To Detect Malware | http://www.techcrunch.com/2007/07/10/site-advisor-20-haute-secure-launches-to-detect-and-block-malware/ | 4 | 0 | null | null | null | null | null | null | null | null | null | null | train |
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33,672 | jcwentz | 2007-07-11T14:39:09 | New Hollywood Studio to Start Making Short Videos for the Web | null | http://www.nytimes.com/2007/07/11/business/media/11spot.html?ex=1341806400&en=93b1cce9b1f79c46&ei=5090&partner=rssuserland&emc=rss | 3 | 0 | null | null | null | null | null | null | null | null | null | null | train |
33,673 | awt | 2007-07-11T14:39:57 | The Social Graph, Facebook and Virality | http://20bits.com/2007/07/11/the-social-graph-facebook-and-virality/ | 2 | 0 | null | null | null | null | null | null | null | null | null | null | train |
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33,676 | kkim | 2007-07-11T14:45:59 | What motivates programmers? | null | http://blog.assembleron.com/2007/07/11/what-motivates-programmers/ | 2 | 1 | [
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33,677 | fastlink2 | 2007-07-11T14:48:16 | Lesson 2 - Google Page Rank and Alexa Rank | To improve the Alexa Rank, all you need to do is improve your traffic to your site. Following the tips in the above section and in the next lessons should help you to increase traffic, which will, in turn, increase your Alexa Rank. | http://www.submitsuite.com/blog/lesson-2-google-page-rank-and-alexa-rank-33 | 1 | 0 | null | null | null | no_error | Lesson 2 – Google Page Rank and Alexa Rank | null | null |
When you get past the beginning level of SEO ( see our Lesson 1: Introduction to SEO techniques ) , you’ll begin hearing about a lot of terms that are unfamiliar to you. Among these are Google Page Rank and Alexa Rank. These are topics of concern for web masters who want to ensure that their sites are doing good in search engine rankings. While both Google Page Rank and Alexa Rank are important in SEO and measure much of the same thing †the popularity of a website†they are also different in some ways. These differences make it important to understand the very basics of both Google Page Rank and Alexa Rank, which will be covered in this lesson.
What is Google Page Rank?
Google Page Rank, as the Google founders Larry Page and Sergey Brin put it, is a tool developed to rank websites that are listed in the Google search engine. The page rank is given in a scale of 0-10. 0 is the lowest possible score for a site, while 10 is the highest. The higher the page ranking of your site, the greater the amount of traffic it receives.
Now you know what the Google Page Rank is. But how, exactly, is it determined? Well, Google uses a really complicated mathematical formula to determine the ranking of a page. We could literally spend this entire lesson going over this formula, which really would be a waste of time. Instead, we’ll just talk about it in a non-in depth, but still useful way.
When Google is ranking a web site, there are several factors involved. The first is the overall layout of the site and how “complete” it is. Google dislikes incomplete site maps being sent to the search engine, which is why you should only submit the site map when the site is actually finished. The second major factor is the usage of keywords. Google likes a site with good usage of keywords. They like a keyword density of 3-5%. Another major factor is that of external links. Google likes it when your site is getting linked to by other sites. That way Google can find your site more often. The last major factor is how updated the site is. Google hates outdated sites, so make sure yours is updated often. All of these factors make up the basis of the Google Page Rank.
You can determine your Google Page Rank, Alexa Page Rank, inbound links, indexed pages, important directories and site listing, press and media mentions and another 30 ranking parameters for your website using the last version of Website Popularity SEO ranking software.
What is the Alexa Rank?
The Alexa Rank is much like the Google Rank, with one main difference: it is exclusively based on page views, number of users and three months of historical data. It is not based on SEO principles like the Google Page Rank is, although having a good SEO’d site will help the cause.
An Alexa Rank may range from 1 to a billion, depending on the number of web sites. Every web site in the world is included in the Alexa Rank, so you’re up against all of them. The goal is to have a high ranking (generally considered to be in the 1-1,000,000 range). Presently, the highest ranked site in the Alexa Rank is Yahoo.com, although Google.com poses a threat to this. You can find out your Alexa Page Rank by going to Alexa.com directly or checking using the Website Popularity.
How can I improve my Google Page Rank?
The good thing about the Google Page Rank is that it can be improved pretty easily. Follow these suggestions to improve yours:
Create a site that is search engine optimized. Your site should be full of quality content that doesn’t fall short in terms of keywords and keyword density. Strive for a keyword density of 3-5% and make sure that all keywords and content are relative to your site’s purpose.
Use META and title tags correctly. One of the biggest factors in search engine optimizing a site is that of the META and title tags. When using these, you should make sure that the title tag is accurate and that the META tag describes your site well. For tips on META and title tags, check out Lesson 4: Title and META tag creation.
Submit all pages to the Google site map. Do so only when the site is completed.
Build targeted traffic to your website.
How can I improve my Alexa Rank?
To improve the Alexa Rank, all you need to do is improve your traffic to your site. Following the tips in the above section and in the next lessons should help you to increase traffic, which will, in turn, increase your Alexa Rank. There are tools out there which claim to improve the Alexa Rank, however, these are usually not very effective and may do more harm than good to your site’s ranking. Do not go for submission to 300,000 search engines, this is the worst thing you can do.
| 2024-11-08T10:57:40 | en | train |
33,680 | dawie | 2007-07-11T15:35:55 | 5 business lessons from Costco | null | http://www.37signals.com/svn/posts/505-5-business-lessons-from-costco | 18 | 4 | [
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33,686 | falsestprophet | 2007-07-11T16:40:48 | Credit card processing Many-to-One relationship | Is there a good way of moving money from many people to one person (who isn't the host of course)?<p>If the amounts were small and numerous enough, it may make sense to simply direct most of the payments between the parties and siphon off your cut with several payments. But this is an ugly solution.<p>If the amounts were few and large, this solution is not practical. As far as I can tell, the only alternatives to the small e-businessman are using paypal and being charged twice (once for accepting from one party and another time for pushing to the other), or (somehow) negotiating with a bank to get a merchant account (at great expense I imagine) that charges a little bit less for the same solution.<p>My goal is to minimize the amount paid to credit card processors while taking a small cut.<p>Do any of you know anything about this?<p>Thanks. | 1 | 8 | [
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] | null | null | invalid_url | null | null | null | null | 2024-11-08T16:37:59 | null | train |
|
33,698 | eugenet | 2007-07-11T17:42:37 | Segala's Paul Walsh on semantic web | null | http://uk.intruders.tv/Essential-Web-07-Paul-Walsh-on-Segala-and-semantic-web_a105.html | 2 | 0 | null | null | null | null | null | null | null | null | null | null | train |
33,700 | mattculbreth | 2007-07-11T17:48:21 | iPhone--In depth Ars Technica review | http://arstechnica.com/reviews/hardware/iphone-review.ars | 4 | 1 | [
33762
] | null | null | null | null | null | null | null | null | null | train |
|
33,709 | run4yourlives | 2007-07-11T18:24:27 | The Five Qualities of Successful Leaders | http://davidpiccione.com/blog/five-qualities-of-successful-leaders/ | 1 | 1 | [
33815
] | null | null | null | null | null | null | null | null | null | train |
|
33,710 | yubrew | 2007-07-11T18:31:49 | Do blog comments still matter? | http://www.mathewingram.com/work/2007/07/10/do-blog-comments-still-matter/ | 1 | 0 | null | null | null | http_404 | Page not found – mathewingram.com/work | null | null |
Oops! That page can’t be found.
It looks like nothing was found at this location. Maybe try a search?
Search for:
| 2024-11-08T04:08:24 | null | train |
|
33,712 | nickb | 2007-07-11T18:49:00 | LinkedIn - What is the big deal? | http://www.techconsumer.com/2007/07/11/linkedin-what-is-the-big-deal/ | 2 | 0 | null | null | null | null | null | null | null | null | null | null | train |
|
33,715 | vann | 2007-07-11T18:53:43 | Appaholic, the Alexa of Facebook Apps | null | http://appaholic.com | 2 | 0 | null | null | null | null | null | null | null | null | null | null | train |
33,723 | danw | 2007-07-11T20:06:25 | Facebook delivers appalling ad clickthroughs: 0.04% clickthrough | http://www.reachstudents.co.uk/blog/2007/07/11/facebook-advertising-warning/ | 10 | 14 | [
33735,
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33755,
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33836
] | null | null | null | null | null | null | null | null | null | train |
|
33,729 | derami | 2007-07-11T20:35:55 | Romlet blog widget combines brag badge, analytics tool and bookmarking buttons | http://romlet.com | 2 | 0 | null | null | null | null | null | null | null | null | null | null | train |
|
33,730 | blabberpus | 2007-07-11T20:37:06 | Don't Read This Blog! Be More Productive By Ending Your Blog Addiction | null | http://www.bretterrill.com/2007/07/dont-read-this-blog.html | 2 | 0 | null | null | null | null | null | null | null | null | null | null | train |
33,731 | shara | 2007-07-11T20:38:26 | What Entrepreneurs Most Want to Know: June 2007's Most Popular Work.com How-to Guides | null | http://blogs.work.com/community/2007/07/what-entreprene.html | 1 | 0 | null | null | null | fetch failed | null | null | null | null | 2024-11-08T07:01:28 | null | train |
33,734 | msgbeepa | 2007-07-11T21:02:07 | Web 2.0: Add A Note To Any Page Or Blog! | null | http://www.avinio.blogspot.com/2007/07/add-note-to-any-page-or-blog.html | 1 | -1 | null | null | true | null | null | null | null | null | null | null | train |
33,738 | immad | 2007-07-11T21:55:45 | Summer YC startup launches: Versionate's Wiki End Run Around Google Docs | http://www.techcrunch.com/2007/07/11/versionates-wiki-end-run-around-google-docs | 26 | 31 | [
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] | null | null | null | null | null | null | null | null | null | train |
|
33,750 | wmorein | 2007-07-11T23:07:01 | Introducing iUI (UI library for iPhone) | http://www.joehewitt.com/blog/introducing_iui.php | 10 | 1 | [
33757
] | null | null | null | null | null | null | null | null | null | train |
|
33,758 | jtq | 2007-07-11T23:46:43 | Maximum Success From Home | null | http://www.shaklee.net/jtq | 2 | 0 | null | null | null | null | null | null | null | null | null | null | train |
33,759 | myoung8 | 2007-07-11T23:47:54 | Help with a JavaScript Drop-Down Menu | Does anyone know if there's a tutorial somewhere on how to build the kind of drop-down menus seen on Facebook and Versionate? | 1 | 3 | [
33899,
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] | null | null | invalid_url | null | null | null | null | 2024-11-08T16:37:59 | null | train |
|
33,760 | zach | 2007-07-12T00:05:23 | Is Jeopardy! a viable source of startup funding? | Well, I'm on tonight's show, so I guess we'll see (I'm co-founder of LALife.com, a local real estate site). Tune in and find out. | 1 | 2 | [
33761
] | null | null | invalid_url | null | null | null | null | 2024-11-08T16:37:59 | null | train |
|
33,764 | far33d | 2007-07-12T00:37:43 | Stupid Rumor: Microsoft Buying Facebook for $6 Billion | http://mashable.com/2007/07/11/facebook-microsoft/ | 2 | 0 | null | null | null | null | null | null | null | null | null | null | train |
|
33,766 | rjb | 2007-07-12T00:58:29 | 8 Ways to Help Boost Your Inspiration | Thought I would list out the methods that I find helpful when I am in an inspirational rut. Enjoy. | http://www.wafflebox.com/8-ways-to-boost-your-inspiration/ | 2 | 0 | null | null | null | null | null | null | null | null | null | null | train |
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