message: docs: Adding William Hill as Adopter
diff: @@ -184,3 +184,4 @@ _If you're using Backstage in your organization, please try to add your company
  | [Funding Circle](https://www.fundingcircle.com/) | [Ariel Pacciaroni](https://github.com/arielpacciaroni) | We are building the internal developer portal using Backstage project and centralizing all services information at one place. The portal helps us track down repositories ownership as well as direct access to key information on every component. |
  | [Clarivate](https://www.clarivate.com) | [Gabriele Carteni](mailto:gabriele.carteni@clarivate.com) | We are building our Developer Portal using Backstage to have a better control over our software ecosystem, integrate SDLC tools and promote best practices |
  | [Cho Tot](https://www.chotot.com) | [Chotot Team](mailto:sre@chotot.vn) | Internal developer portal, service catalog with CI/CD tools. |
  +| [William Hill](https://www.williamhillgroup.com/) | [Pat Mills](mailto:pat.mills@williamhill.com), [Nathan Flynn](mailto:nflynn@williamhill.co.uk), and [Nishkarsh Raj](mailto:nishkarsh.raj@williamhill.co.uk) | William Hill are leveraging Backstage to build our Engineering Portal. Our mission is to centralize the software catalog inventory to enable service discoverability, reduce the onboarding time for new Engineers, provide a single pane of glass to accelerate Developer Productivity and Save Engineers time. Our aspiration is to create an InnerSource community focussed on organization-wide patterns that are re-usable and can be self-served with the Scaffolder. |
  