message: Add Back Market to ADOPTERS.md
diff: @@ -122,3 +122,4 @@ _If you're using Backstage in your organization, please try to add your company
  | [World Fuel Services](https://www.wfscorp.com/) | [Anirudh Kurapathi](https://github.com/anirudhkurapati), [Alex Kwon](https://github.com/alexkwon), [Lester Hernandez](https://github.com/lhernandez-wfscorp), [Avi Boru](https://github.com/aviboru), [Vardhan Annapureddy](https://github.com/harshaaws) | Internal Developer Portal, service catalog product, API's, Software Templates, tech docs and more. |
  | [leboncoin](https://www.leboncoin.fr/) | [Andy Ladjadj](https://github.com/aladjadj) | Centralize our multiple UI in a single portal. Simplify onbording, new features and harmonize how people search information. Core features (catalog,api,docs,scafolder) are good to start the adoption. status: internal beta. |
  | [Contentful](https://www.contentful.com) | [James Bourne](https://github.com/jamesmbourne) | Centralized documentation of service ownership, APIs, and documentation, and new service creation with a custom scaffolder - [full case study with Roadie](https://roadie.io/case-studies/maintaining-velocity-through-hypergrowth-contentful/). |
  +| [Back Market](https://www.backmarket.com) | [Sami Farhat](https://github.com/skfarhat) | Internal Developer Portal featuring catalog, tech-radar, ownership management, component creation (scaffolder) and centralized infrastructure management -- probably more to come.
  