message: Use bullet points for alternatives
  Makes it clearer that not both things need to done.
diff: 2. Grab the _Instrumentation Key_ (aka "ikey") from the resource you created in
  step 1. Later, you'll add it to the `instrumentationKey` setting of the Application Insights JavaScript SDK.
  3. Add Application Insights to your app. There are 2 ways to do this.
  - 1. Install via NPM. Then, [setup an instance Application Insights in your app](#setup-npm-only-ignore-if-using-snippet)
  + - Install via NPM. Then, [setup an instance Application Insights in your app](#setup-npm-only-ignore-if-using-snippet)
  > *Note:* **Typings are included with this package**, so you do **not** need to install a separate typings package.
  ```sh
  npm i --save @microsoft/applicationinsights-web
  ```
  - 2. [Pasting a script snippet at the beginning of every `<head>` tag in each of the pages of your app.](#snippet-setup-ignore-if-using-npm)
  + - [Pasting a script snippet at the beginning of every `<head>` tag in each of the pages of your app.](#snippet-setup-ignore-if-using-npm)
  ## Basic Usage
  