add how to improve performance
-# The Design Goals and Principles
+# Design Goals and Principles
## Goals
* Easy to maniupate strings
handled easily in later iterations with advanced tooling like
https://cee.studio, valgrind, or ASAN.
-* Performance optimziation should be easy to do by removing abstraction
+* Performance optimziation should be easy to do by removing abstraction and
+ falling back to more C idiomatic implementations.
