message: ci: Go through Makefile and replace all subst
  Missed from previous PR
diff: @@ -174,7 +174,7 @@ publish-artifacts-dev: publish-artifacts
  # Need to ensure that version is always a semver
  # Version convention is different here. Notice the `+`
  bump-fluvio: FLUVIO_BIN=$(HOME)/.fluvio/bin/fluvio
  -bump-fluvio: PUBLIC_VERSION?=$(subst -,+,$(VERSION))
  +bump-fluvio: PUBLIC_VERSION?=$(subst -$(GIT_COMMIT_SHA),+$(GIT_COMMIT_SHA),$(VERSION))
  bump-fluvio: install-fluvio-package
  # This is gonna end up echoing twice when RELEASE != true
  $(DRY_RUN_ECHO) $(FLUVIO_BIN) package bump $(CHANNEL_TAG) $(PUBLIC_VERSION)
  @@ -189,7 +189,7 @@ bump-fluvio-stable: VERSION=$(REPO_VERSION)
  bump-fluvio-stable: bump-fluvio
  bump-fluvio-latest: CHANNEL_TAG=latest
  -bump-fluvio-latest: VERSION=$(subst -,+,$(DEV_VERSION_TAG))
  +bump-fluvio-latest: VERSION=$(subst -$(GIT_COMMIT_SHA),+$(GIT_COMMIT_SHA),$(DEV_VERSION_TAG))
  bump-fluvio-latest: bump-fluvio
  update-public-installer-script-s3:
  