message: Only use a tag if it is an exact match, otherwise the tag is development.
  This will identify images which are not an official release.
diff: @@ -67,7 +67,7 @@ MINISHIFT_DISK_SIZE := 30GB
  CI_BUILD_TAG ?= lagoon
  ARCH := $(shell uname)
  -VERSION := $(shell git describe --tags)
  +VERSION := $(shell git describe --tags --exact-match 2>/dev/null || echo development)
  # Docker Image Tag that should be used when publishing to docker hub registry
  PUBLISH_TAG :=
  