message: start of release process section.
diff: Axom Release Process
  *******************************************
  -n the :ref:`gitflow-label` section, we noted that the master branch
  -records the official release history of the project. Specifically,
  +The Axom team uses its collective professional judgement to decide when
  +the code is ready for a release. Most often, a release is done when some
  +set of functionaly is sufficiently complete to make available to users or
  +when some other development goal is reached. This section describes how
  +Axom releases are done. The process is fairly informal; however, it should
  +be adequate to ensure that the software is in a reasonably robust and stable
  +state when a release is done. In particular, we follow this process to avoid
  +simple oversights and issues that we do not want to pass on to users.
  +
  +In the :ref:`gitflow-label` section, we noted that the **master branch
  +records the official release history of the project**. Specifically,
  whenever, the master branch is changed, it is tagged with a new
  version number. We use a git 'lightweight tag' for this purpose. Such
  a tag is essentially a pointer to a specific commit on the branch.
  