async def METHOD_NAME(update: Update, context: ContextTypes.DEFAULT_TYPE) -> None:
    """Reached through the SO_COOL payload"""
    bot = context.bot
    url = helpers.create_deep_linked_url(bot.username, USING_ENTITIES)
    text = f'You can also mask the deep-linked URLs as links: <a href="{url}">▶️ CLICK HERE</a>.'
    await update.message.reply_text(text, parse_mode=ParseMode.HTML, disable_web_page_preview=True)