def METHOD_NAME(self, row, force_name):
    """ Parse the content from the given behave row as place column data.
    """
    for name, value in zip(row.headings, row.cells):
        self._add(name, value)
    assert 'osm_type' in self.columns, "osm column missing"
    if force_name and 'name' not in self.columns:
        self._add_hstore('name', 'name',
                         ''.join(random.choice(string.printable)
                                 for _ in range(int(random.random()*30))))
    return self