def METHOD_NAME(data):
    """Apply migration 0037 - REV. 1.0.37
    Migrates the node `attributes` and `extras` from the EAV schema to JSONB columns. Since JSON does not support
    datetime objects, and the EAV did, existing datetime objects have to be serialized to strings. Just like the
    database migration they were serialized to the standard ISO format, except that they were first converted to UTC
    timezone and then the stored without a timezone reference. Since existing datetimes in the attributes and extras in
    the database were timezone aware and have been migrated to an ISO format string *including* the timezone information
    we should now add the same timezone information to datetime attributes and extras in existing export archives. All
    that one needs to do for this is to append the `+00:00` suffix, which signifies the UTC timezone.
    Since the datetime objects were the only types being serialized in the attributes and extras, after the reinstating
    of the timeonze information, there is no longer a need for the de/serialization dictionaries for each node, stored
    in `node_attributes_conversion` and `node_extras_conversion`, respectively. They are no longer added to new archives
    and so they can and should be removed from existing archives, reducing the size enormously.
    """
    data['node_attributes'] = migrate_deserialized_datetime(data['node_attributes'], data['node_attributes_conversion'])
    data['node_extras'] = migrate_deserialized_datetime(data['node_extras'], data['node_extras_conversion'])
    data.pop('node_attributes_conversion', None)
    data.pop('node_extras_conversion', None)