def METHOD_NAME(self, rtype, name, content):
    """Create record if doesnt already exist with same content"""
    # check if record already exists
    existing_records = self.list_records(rtype, name, content)
    if len(existing_records) >= 1:
        return True
    record = {
        "record_type": rtype,
        "name": self._relative_name(name),
        "content": content,
    }
    if self._get_lexicon_option("ttl"):
        record["ttl"] = self._get_lexicon_option("ttl")
    if self._get_lexicon_option("priority"):
        record["prio"] = self._get_lexicon_option("priority")
    payload = self._post(f"/v1/domains/{self.domain}/records", {"record": record})
    status = "id" in payload.get("record", {})
    LOGGER.debug("create_record: %s", status)
    return status