def METHOD_NAME(cell, is_url=False, last_cell=False):
    if is_url:
        url = cell if cell.startswith('http') else 'http://' + cell
        out.writecell(cell, url=url, last_cell=last_cell)
    else:
        out.writecell(cell, format={'text_wrap': True}, last_cell=last_cell)