def METHOD_NAME(self, item):
    """Parse end datetime as a naive datetime object. Added by pipeline if None"""
    date_match = self._get_date(item)
    if date_match:
        end_date = datetime.strptime(date_match.group(0), "%m.%d.%y")
        return datetime.combine(end_date, time(15))
    else:
        return None