def METHOD_NAME(self, label):
    count = 0
    try:
        label = label.lower()
        label = label.strip()
        label = unicode(label, 'utf-8')
        label = unicodedata.normalize('NFKD', label).encode('ASCII', 'ignore')
        for i in label:
            count += ord(i)
    except:
        pass
    return count