def METHOD_NAME(self):
    result = {
        '@context': 'http://schema.org',
        '@type': 'CreativeWork',
        'alternateName': self.slug,
        'dateCreated': self.created_at.isoformat(),
        'dateModified': self.last_modified.isoformat(),
        'url': endpoint_for('reuses.show', 'api.reuse', reuse=self, _external=True),
        'name': self.title,
        'isBasedOnUrl': self.url,
    }
    if self.description:
        result['description'] = mdstrip(self.description)
    if self.organization:
        author = self.organization.METHOD_NAME
    elif self.owner:
        author = self.owner.METHOD_NAME
    else:
        author = None
    if author:
        result['author'] = author
    return result