def METHOD_NAME(self, email_address):
    """
    Starts verification of an email identity. This function causes an email
    to be sent to the specified email address from Amazon SES. To complete
    verification, follow the instructions in the email.
    :param email_address: The email address to verify.
    """
    try:
        self.ses_client.METHOD_NAME(EmailAddress=email_address)
        logger.info("Started verification of %s.", email_address)
    except ClientError:
        logger.exception("Couldn't start verification of %s.", email_address)
        raise