def METHOD_NAME(self, obj):
    link_icon = static('images/icons/external_16x16.png')
    link = '<a href="%s" title="%s"><img src="%s" alt="%s" title="%s" /></a>' % (
        reverse('page', args=[obj.slug]),
        obj.title,
        link_icon,
        obj.title,
        obj.title
    )
    return link