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7bd44b1a__Microsoft_Excel___For_Dummies_Range_Selection_Shortcuts__Extend_the_Selection_To______ | [Press This . . .] Shift+spacebar | The entire row where the active cell is located | [] | For Seniors: How to Select a Range in Microsoft Excel - For Dummies | To Extend the Selection To . . . | http://www.dummies.com/how-to/content/for-seniors-how-to-select-a-range-in-microsoft-exc.navId-406871.html | 14/1438042988860.88_20150728002308-00226-ip-10-236-191-2_417669917_1.json |
7bd44b1a__Microsoft_Excel___For_Dummies_Range_Selection_Shortcuts__Extend_the_Selection_To______ | [Press This . . .] Ctrl+Shift+spacebar or Ctrl+A | The entire worksheet | [] | For Seniors: How to Select a Range in Microsoft Excel - For Dummies | To Extend the Selection To . . . | http://www.dummies.com/how-to/content/for-seniors-how-to-select-a-range-in-microsoft-exc.navId-406871.html | 14/1438042988860.88_20150728002308-00226-ip-10-236-191-2_417669917_1.json |
484e40e8_on_in_Excel_2013___For_Dummies__Number_Groups_on_the_Home_Tab_Button_Name | [Function] Displays a Font drop-down menu from which you can assign a new font for the entries in your cell selection. [Hot Keys] Alt+HFF [Button Name] | Font | [] | Format Cells from the Ribbon in Excel 2013 - For Dummies | Button Name | http://www.dummies.com/how-to/content/format-cells-from-the-ribbon-in-excel-2013.navId-814628.html | 14/1438042986646.29_20150728002306-00125-ip-10-236-191-2_408336031_1.json |
484e40e8_on_in_Excel_2013___For_Dummies__Number_Groups_on_the_Home_Tab_Button_Name | [Function] Displays a Font Size drop-down menu from which you can assign a new font size to the entries in your cell selection. Click the Font Size text box and enter the desired point size if it doesn’t appear on the drop-down menu. [Hot Keys] Alt+HFS [Button Name] | Font Size | [] | Format Cells from the Ribbon in Excel 2013 - For Dummies | Button Name | http://www.dummies.com/how-to/content/format-cells-from-the-ribbon-in-excel-2013.navId-814628.html | 14/1438042986646.29_20150728002306-00125-ip-10-236-191-2_408336031_1.json |
484e40e8_on_in_Excel_2013___For_Dummies__Number_Groups_on_the_Home_Tab_Button_Name | [Function] Increases by one point the font size of the entries in your cell selection. [Hot Keys] Alt+HFG [Button Name] | Increase Font Size | [] | Format Cells from the Ribbon in Excel 2013 - For Dummies | Button Name | http://www.dummies.com/how-to/content/format-cells-from-the-ribbon-in-excel-2013.navId-814628.html | 14/1438042986646.29_20150728002306-00125-ip-10-236-191-2_408336031_1.json |
484e40e8_on_in_Excel_2013___For_Dummies__Number_Groups_on_the_Home_Tab_Button_Name | [Function] Decreases by one point the font size of the entries in your cell selection. [Hot Keys] Alt+HFK [Button Name] | Decrease Font Size | [] | Format Cells from the Ribbon in Excel 2013 - For Dummies | Button Name | http://www.dummies.com/how-to/content/format-cells-from-the-ribbon-in-excel-2013.navId-814628.html | 14/1438042986646.29_20150728002306-00125-ip-10-236-191-2_408336031_1.json |
484e40e8_on_in_Excel_2013___For_Dummies__Number_Groups_on_the_Home_Tab_Button_Name | [Function] Applies and removes boldface in the entries in your cell selection. [Hot Keys] Alt+H1 [Button Name] | Bold | [] | Format Cells from the Ribbon in Excel 2013 - For Dummies | Button Name | http://www.dummies.com/how-to/content/format-cells-from-the-ribbon-in-excel-2013.navId-814628.html | 14/1438042986646.29_20150728002306-00125-ip-10-236-191-2_408336031_1.json |
484e40e8_on_in_Excel_2013___For_Dummies__Number_Groups_on_the_Home_Tab_Button_Name | [Function] Applies and removes italics in the entries in your cell selection. [Hot Keys] Alt+H2 [Button Name] | Italic | [] | Format Cells from the Ribbon in Excel 2013 - For Dummies | Button Name | http://www.dummies.com/how-to/content/format-cells-from-the-ribbon-in-excel-2013.navId-814628.html | 14/1438042986646.29_20150728002306-00125-ip-10-236-191-2_408336031_1.json |
484e40e8_on_in_Excel_2013___For_Dummies__Number_Groups_on_the_Home_Tab_Button_Name | [Function] Applies and removes underlining in the entries in your cell selection. [Hot Keys] Alt+H3U (single) or Alt+H3D (for double) [Button Name] | Underline | [] | Format Cells from the Ribbon in Excel 2013 - For Dummies | Button Name | http://www.dummies.com/how-to/content/format-cells-from-the-ribbon-in-excel-2013.navId-814628.html | 14/1438042986646.29_20150728002306-00125-ip-10-236-191-2_408336031_1.json |
484e40e8_on_in_Excel_2013___For_Dummies__Number_Groups_on_the_Home_Tab_Button_Name | [Function] Opens a Borders drop-down menu from which you can assign a new border style to or remove an existing border style from your cell selection. [Hot Keys] Alt+HB [Button Name] | Borders | [] | Format Cells from the Ribbon in Excel 2013 - For Dummies | Button Name | http://www.dummies.com/how-to/content/format-cells-from-the-ribbon-in-excel-2013.navId-814628.html | 14/1438042986646.29_20150728002306-00125-ip-10-236-191-2_408336031_1.json |
484e40e8_on_in_Excel_2013___For_Dummies__Number_Groups_on_the_Home_Tab_Button_Name | [Function] Opens a drop-down Color palette from which you can assign a new background color for your cell selection. [Hot Keys] Alt+HH [Button Name] | Fill Color | [] | Format Cells from the Ribbon in Excel 2013 - For Dummies | Button Name | http://www.dummies.com/how-to/content/format-cells-from-the-ribbon-in-excel-2013.navId-814628.html | 14/1438042986646.29_20150728002306-00125-ip-10-236-191-2_408336031_1.json |
484e40e8_on_in_Excel_2013___For_Dummies__Number_Groups_on_the_Home_Tab_Button_Name | [Function] Opens a drop-down Color palette from which you can assign a new font color for the entries in your cell selection. [Hot Keys] Alt+HFC [Button Name] | Font Color | [] | Format Cells from the Ribbon in Excel 2013 - For Dummies | Button Name | http://www.dummies.com/how-to/content/format-cells-from-the-ribbon-in-excel-2013.navId-814628.html | 14/1438042986646.29_20150728002306-00125-ip-10-236-191-2_408336031_1.json |
484e40e8_on_in_Excel_2013___For_Dummies__Number_Groups_on_the_Home_Tab_Button_Name | [Function] Aligns the entries in your cell selection with the top border of their cells. [Hot Keys] Alt+HAT [Button Name] | Top Align | [] | Format Cells from the Ribbon in Excel 2013 - For Dummies | Button Name | http://www.dummies.com/how-to/content/format-cells-from-the-ribbon-in-excel-2013.navId-814628.html | 14/1438042986646.29_20150728002306-00125-ip-10-236-191-2_408336031_1.json |
484e40e8_on_in_Excel_2013___For_Dummies__Number_Groups_on_the_Home_Tab_Button_Name | [Function] Vertically centers the entries in your cell selection between the top and bottom borders of their cells. [Hot Keys] Alt+HAM [Button Name] | Middle Align | [] | Format Cells from the Ribbon in Excel 2013 - For Dummies | Button Name | http://www.dummies.com/how-to/content/format-cells-from-the-ribbon-in-excel-2013.navId-814628.html | 14/1438042986646.29_20150728002306-00125-ip-10-236-191-2_408336031_1.json |
484e40e8_on_in_Excel_2013___For_Dummies__Number_Groups_on_the_Home_Tab_Button_Name | [Function] Aligns the entries in your cell selection with the bottom border of their cells. [Hot Keys] Alt+HAB [Button Name] | Bottom Align | [] | Format Cells from the Ribbon in Excel 2013 - For Dummies | Button Name | http://www.dummies.com/how-to/content/format-cells-from-the-ribbon-in-excel-2013.navId-814628.html | 14/1438042986646.29_20150728002306-00125-ip-10-236-191-2_408336031_1.json |
484e40e8_on_in_Excel_2013___For_Dummies__Number_Groups_on_the_Home_Tab_Button_Name | [Function] Opens a drop-down menu with options for changing the angle and direction of the entries in your cell selection. [Hot Keys] Alt+HFQ [Button Name] | Orientation | [] | Format Cells from the Ribbon in Excel 2013 - For Dummies | Button Name | http://www.dummies.com/how-to/content/format-cells-from-the-ribbon-in-excel-2013.navId-814628.html | 14/1438042986646.29_20150728002306-00125-ip-10-236-191-2_408336031_1.json |
484e40e8_on_in_Excel_2013___For_Dummies__Number_Groups_on_the_Home_Tab_Button_Name | [Function] Wraps all entries in your cell selection that spill over their right borders onto multiple lines within the current column width [Hot Keys] Alt+HW [Button Name] | Wrap Text | [] | Format Cells from the Ribbon in Excel 2013 - For Dummies | Button Name | http://www.dummies.com/how-to/content/format-cells-from-the-ribbon-in-excel-2013.navId-814628.html | 14/1438042986646.29_20150728002306-00125-ip-10-236-191-2_408336031_1.json |
484e40e8_on_in_Excel_2013___For_Dummies__Number_Groups_on_the_Home_Tab_Button_Name | [Function] Aligns all the entries in your cell selection with the left edge of their cells [Hot Keys] Alt+HAL [Button Name] | Align Text Left | [] | Format Cells from the Ribbon in Excel 2013 - For Dummies | Button Name | http://www.dummies.com/how-to/content/format-cells-from-the-ribbon-in-excel-2013.navId-814628.html | 14/1438042986646.29_20150728002306-00125-ip-10-236-191-2_408336031_1.json |
484e40e8_on_in_Excel_2013___For_Dummies__Number_Groups_on_the_Home_Tab_Button_Name | [Function] Centers all the entries in your cell selection within their cells. [Hot Keys] Alt+HAC [Button Name] | Center | [] | Format Cells from the Ribbon in Excel 2013 - For Dummies | Button Name | http://www.dummies.com/how-to/content/format-cells-from-the-ribbon-in-excel-2013.navId-814628.html | 14/1438042986646.29_20150728002306-00125-ip-10-236-191-2_408336031_1.json |
484e40e8_on_in_Excel_2013___For_Dummies__Number_Groups_on_the_Home_Tab_Button_Name | [Function] Aligns all the entries in your cell selection with the right edge of their cells. [Hot Keys] Alt+HAR [Button Name] | Align Right | [] | Format Cells from the Ribbon in Excel 2013 - For Dummies | Button Name | http://www.dummies.com/how-to/content/format-cells-from-the-ribbon-in-excel-2013.navId-814628.html | 14/1438042986646.29_20150728002306-00125-ip-10-236-191-2_408336031_1.json |
484e40e8_on_in_Excel_2013___For_Dummies__Number_Groups_on_the_Home_Tab_Button_Name | [Function] Decreases the margin between entries in your cell selection and their left cell borders by one tab stop. [Hot Keys] Alt+H5 or Ctrl+Alt+Shift+Tab [Button Name] | Decrease Indent | [] | Format Cells from the Ribbon in Excel 2013 - For Dummies | Button Name | http://www.dummies.com/how-to/content/format-cells-from-the-ribbon-in-excel-2013.navId-814628.html | 14/1438042986646.29_20150728002306-00125-ip-10-236-191-2_408336031_1.json |
484e40e8_on_in_Excel_2013___For_Dummies__Number_Groups_on_the_Home_Tab_Button_Name | [Function] Increases the margin between the entries in your cell selection and their left cell borders by one tab stop. [Hot Keys] Alt+H6 or Ctrl+Alt+Tab [Button Name] | Increase Indent | [] | Format Cells from the Ribbon in Excel 2013 - For Dummies | Button Name | http://www.dummies.com/how-to/content/format-cells-from-the-ribbon-in-excel-2013.navId-814628.html | 14/1438042986646.29_20150728002306-00125-ip-10-236-191-2_408336031_1.json |
484e40e8_on_in_Excel_2013___For_Dummies__Number_Groups_on_the_Home_Tab_Button_Name | [Function] Merges your cell selection into a single cell and then centers the combined entry in the first cell between its new left and right borders. Click the Merge and Center drop-down button to display a menu of options that enable you to merge the cell selection into a single cell without centering the entries, as well as to split up a merged cell back into its original individual cells. [Hot Keys] Alt+HMC [Button Name] | Merge & Center | [] | Format Cells from the Ribbon in Excel 2013 - For Dummies | Button Name | http://www.dummies.com/how-to/content/format-cells-from-the-ribbon-in-excel-2013.navId-814628.html | 14/1438042986646.29_20150728002306-00125-ip-10-236-191-2_408336031_1.json |
484e40e8_on_in_Excel_2013___For_Dummies__Number_Groups_on_the_Home_Tab_Button_Name | [Function] Displays the number format applied to the active cell in your cell selection. Click its drop-down button to open a drop-down menu where you can assign one of Excel’s major Number formats to the cell selection. [Hot Keys] Alt+HN [Button Name] | Number Format | [] | Format Cells from the Ribbon in Excel 2013 - For Dummies | Button Name | http://www.dummies.com/how-to/content/format-cells-from-the-ribbon-in-excel-2013.navId-814628.html | 14/1438042986646.29_20150728002306-00125-ip-10-236-191-2_408336031_1.json |
484e40e8_on_in_Excel_2013___For_Dummies__Number_Groups_on_the_Home_Tab_Button_Name | [Function] Opens a drop-down menu from which you can select the currency symbol to be used in the Accounting number format. When you select the $ English (U.S) option, this format adds a dollar sign, uses commas to separate thousands, displays two decimal places, and encloses negative values in a closed pair of parentheses. Click the More Accounting Formats option to open the Number tab of the Format Cells dialog box where you can customize the number of decimal places and/or currency symbol used. [Hot Keys] Alt+HAN [Button Name] | Accounting Number Format | [] | Format Cells from the Ribbon in Excel 2013 - For Dummies | Button Name | http://www.dummies.com/how-to/content/format-cells-from-the-ribbon-in-excel-2013.navId-814628.html | 14/1438042986646.29_20150728002306-00125-ip-10-236-191-2_408336031_1.json |
484e40e8_on_in_Excel_2013___For_Dummies__Number_Groups_on_the_Home_Tab_Button_Name | [Function] Formats your cell selection using the Percent Style number format, which multiplies the values by 100 and adds a percent sign with no decimal places. [Hot Keys] Alt+HP [Button Name] | Percent Style | [] | Format Cells from the Ribbon in Excel 2013 - For Dummies | Button Name | http://www.dummies.com/how-to/content/format-cells-from-the-ribbon-in-excel-2013.navId-814628.html | 14/1438042986646.29_20150728002306-00125-ip-10-236-191-2_408336031_1.json |
484e40e8_on_in_Excel_2013___For_Dummies__Number_Groups_on_the_Home_Tab_Button_Name | [Function] Formats your cell selection with the Comma Style Number format, which uses commas to separate thousands, displays two decimal places, and encloses negative values in a closed pair of parentheses. [Hot Keys] Alt+HK [Button Name] | Comma Style | [] | Format Cells from the Ribbon in Excel 2013 - For Dummies | Button Name | http://www.dummies.com/how-to/content/format-cells-from-the-ribbon-in-excel-2013.navId-814628.html | 14/1438042986646.29_20150728002306-00125-ip-10-236-191-2_408336031_1.json |
484e40e8_on_in_Excel_2013___For_Dummies__Number_Groups_on_the_Home_Tab_Button_Name | [Function] Adds a decimal place to the values in your cell selection. [Hot Keys] Alt+H0 (zero) [Button Name] | Increase Decimal | [] | Format Cells from the Ribbon in Excel 2013 - For Dummies | Button Name | http://www.dummies.com/how-to/content/format-cells-from-the-ribbon-in-excel-2013.navId-814628.html | 14/1438042986646.29_20150728002306-00125-ip-10-236-191-2_408336031_1.json |
484e40e8_on_in_Excel_2013___For_Dummies__Number_Groups_on_the_Home_Tab_Button_Name | [Function] Removes a decimal place from the values in your cell selection. [Hot Keys] Alt+H9 [Button Name] | Decrease Decimal | [] | Format Cells from the Ribbon in Excel 2013 - For Dummies | Button Name | http://www.dummies.com/how-to/content/format-cells-from-the-ribbon-in-excel-2013.navId-814628.html | 14/1438042986646.29_20150728002306-00125-ip-10-236-191-2_408336031_1.json |
24832f2c_nd_Code_Download___For_Dummies__Description | [Name] ExPASy [Address] www.expasy.ch [Description] | Dedicated to proteins | [] | Bioinformatics For Dummies, 2nd Edition:Book Information and Code Download - For Dummies | Description | http://www.dummies.com/store/product/Bioinformatics-For-Dummies-2nd-Edition.productCd-0470089857,navId-322494,descCd-NOTE.html | 14/1438042988860.88_20150728002308-00017-ip-10-236-191-2_411494200_36.json |
24832f2c_nd_Code_Download___For_Dummies__Description | [Name] ArrayExpress [Address] www.ebi.ac.uk/microarray/ [Description] | DNA chips | [] | Bioinformatics For Dummies, 2nd Edition:Book Information and Code Download - For Dummies | Description | http://www.dummies.com/store/product/Bioinformatics-For-Dummies-2nd-Edition.productCd-0470089857,navId-322494,descCd-NOTE.html | 14/1438042988860.88_20150728002308-00017-ip-10-236-191-2_411494200_36.json |
24832f2c_nd_Code_Download___For_Dummies__Description | [Name] Swbic [Address] www.swbic.org [Description] | Miscellaneous links | [] | Bioinformatics For Dummies, 2nd Edition:Book Information and Code Download - For Dummies | Description | http://www.dummies.com/store/product/Bioinformatics-For-Dummies-2nd-Edition.productCd-0470089857,navId-322494,descCd-NOTE.html | 14/1438042988860.88_20150728002308-00017-ip-10-236-191-2_411494200_36.json |
24832f2c_nd_Code_Download___For_Dummies__Description | [Name] Pasteur [Address] bioweb.pasteur.fr/intro-uk.html [Description] | Miscellaneous links; many online tools | [] | Bioinformatics For Dummies, 2nd Edition:Book Information and Code Download - For Dummies | Description | http://www.dummies.com/store/product/Bioinformatics-For-Dummies-2nd-Edition.productCd-0470089857,navId-322494,descCd-NOTE.html | 14/1438042988860.88_20150728002308-00017-ip-10-236-191-2_411494200_36.json |
24832f2c_nd_Code_Download___For_Dummies__Description | [Name] RNA World [Address] www.imb-jena.de/RNA.html [Description] | RNA-related links | [] | Bioinformatics For Dummies, 2nd Edition:Book Information and Code Download - For Dummies | Description | http://www.dummies.com/store/product/Bioinformatics-For-Dummies-2nd-Edition.productCd-0470089857,navId-322494,descCd-NOTE.html | 14/1438042988860.88_20150728002308-00017-ip-10-236-191-2_411494200_36.json |
24832f2c_nd_Code_Download___For_Dummies__Description | [Name] miRNAs [Address] microrna.sanger.ac.uk/sequences/index.shtml [Description] | Extensive Resources on miRNA | [] | Bioinformatics For Dummies, 2nd Edition:Book Information and Code Download - For Dummies | Description | http://www.dummies.com/store/product/Bioinformatics-For-Dummies-2nd-Edition.productCd-0470089857,navId-322494,descCd-NOTE.html | 14/1438042988860.88_20150728002308-00017-ip-10-236-191-2_411494200_36.json |
24832f2c_nd_Code_Download___For_Dummies__Description | [Name] Phylip [Address] evolution.genetics.washington.edu/phylip/software.html [Description] | Everything on phylogeny | [] | Bioinformatics For Dummies, 2nd Edition:Book Information and Code Download - For Dummies | Description | http://www.dummies.com/store/product/Bioinformatics-For-Dummies-2nd-Edition.productCd-0470089857,navId-322494,descCd-NOTE.html | 14/1438042988860.88_20150728002308-00017-ip-10-236-191-2_411494200_36.json |
24832f2c_nd_Code_Download___For_Dummies__Description | [Name] NCBI primers [Address] www.ncbi.nlm.nih.gov/education [Description] | Very good primers on many subjects | [] | Bioinformatics For Dummies, 2nd Edition:Book Information and Code Download - For Dummies | Description | http://www.dummies.com/store/product/Bioinformatics-For-Dummies-2nd-Edition.productCd-0470089857,navId-322494,descCd-NOTE.html | 14/1438042988860.88_20150728002308-00017-ip-10-236-191-2_411494200_36.json |
24832f2c_nd_Code_Download___For_Dummies__Description | [Name] Bielefeld [Address] bibiserv.techfak.uni-bielefeld.de/intro/dist.html [Description] | Awesome online course | [] | Bioinformatics For Dummies, 2nd Edition:Book Information and Code Download - For Dummies | Description | http://www.dummies.com/store/product/Bioinformatics-For-Dummies-2nd-Edition.productCd-0470089857,navId-322494,descCd-NOTE.html | 14/1438042988860.88_20150728002308-00017-ip-10-236-191-2_411494200_36.json |
24832f2c_nd_Code_Download___For_Dummies__Description | [Name] Bio-informer [Address] www.ebi.ac.uk/Information/News/ [Description] | The EBI online news | [] | Bioinformatics For Dummies, 2nd Edition:Book Information and Code Download - For Dummies | Description | http://www.dummies.com/store/product/Bioinformatics-For-Dummies-2nd-Edition.productCd-0470089857,navId-322494,descCd-NOTE.html | 14/1438042988860.88_20150728002308-00017-ip-10-236-191-2_411494200_36.json |
24832f2c_nd_Code_Download___For_Dummies__Description | [Name] Coffee Corner [Address] www.ncbi.nlm.nih.gov/books/bv.fcgi?call=bv.View..ShowSection&rid=coffeebrk [Description] | NCBI Online News. | [] | Bioinformatics For Dummies, 2nd Edition:Book Information and Code Download - For Dummies | Description | http://www.dummies.com/store/product/Bioinformatics-For-Dummies-2nd-Edition.productCd-0470089857,navId-322494,descCd-NOTE.html | 14/1438042988860.88_20150728002308-00017-ip-10-236-191-2_411494200_36.json |
2c04d19b_ce_for_Marketing___For_Dummies__The_Intuitive_Consumer_Model | [The Rational Consumer Model] Information about brands and products drives purchase decisions. [The Intuitive Consumer Model] | Habit, experience, and emotional cues provide shortcuts to making decisions. | [] | Using Brain Science for Marketing - For Dummies | The Intuitive Consumer Model | http://www.dummies.com/how-to/content/using-brain-science-for-marketing.html | 14/1438042986646.29_20150728002306-00211-ip-10-236-191-2_415839383_0.json |
2c04d19b_ce_for_Marketing___For_Dummies__The_Intuitive_Consumer_Model | [The Rational Consumer Model] Factual information can be retrieved by the consumer, completely and accurately. [The Intuitive Consumer Model] | Feelings about products and brands are the main memories retrieved by consumers; facts are remembered sporadically and often incorrectly. | [] | Using Brain Science for Marketing - For Dummies | The Intuitive Consumer Model | http://www.dummies.com/how-to/content/using-brain-science-for-marketing.html | 14/1438042986646.29_20150728002306-00211-ip-10-236-191-2_415839383_0.json |
2c04d19b_ce_for_Marketing___For_Dummies__The_Intuitive_Consumer_Model | [The Rational Consumer Model] Preferences are determined rationally. They’re clear, unambiguous, and enduring. [The Intuitive Consumer Model] | Preferences are rarely the products of careful logical analysis. More often, they’re inferred from the consumer’s behavior, rather than the other way around. | [] | Using Brain Science for Marketing - For Dummies | The Intuitive Consumer Model | http://www.dummies.com/how-to/content/using-brain-science-for-marketing.html | 14/1438042986646.29_20150728002306-00211-ip-10-236-191-2_415839383_0.json |
2c04d19b_ce_for_Marketing___For_Dummies__The_Intuitive_Consumer_Model | [The Rational Consumer Model] A cost-benefit calculation is made to make a purchase decision at the point of sale. [The Intuitive Consumer Model] | Most purchase decisions are made spontaneously and without much conscious deliberation at the point of sale. | [] | Using Brain Science for Marketing - For Dummies | The Intuitive Consumer Model | http://www.dummies.com/how-to/content/using-brain-science-for-marketing.html | 14/1438042986646.29_20150728002306-00211-ip-10-236-191-2_415839383_0.json |
2c04d19b_ce_for_Marketing___For_Dummies__The_Intuitive_Consumer_Model | [The Rational Consumer Model] Preferences can only be changed by presenting new information. [The Intuitive Consumer Model] | Product and brand preferences can be changed by changing the situation within which the consumer is shopping. | [] | Using Brain Science for Marketing - For Dummies | The Intuitive Consumer Model | http://www.dummies.com/how-to/content/using-brain-science-for-marketing.html | 14/1438042986646.29_20150728002306-00211-ip-10-236-191-2_415839383_0.json |
2c04d19b_ce_for_Marketing___For_Dummies__The_Intuitive_Consumer_Model | [The Rational Consumer Model] Marketing and advertising communications are messages that deliver rational, logical arguments about brands and products. [The Intuitive Consumer Model] | Marketing and advertising primarily influence consumers in nonconscious ways. At a conscious level, consumers believe ads and marketing have no effect on them. | [] | Using Brain Science for Marketing - For Dummies | The Intuitive Consumer Model | http://www.dummies.com/how-to/content/using-brain-science-for-marketing.html | 14/1438042986646.29_20150728002306-00211-ip-10-236-191-2_415839383_0.json |
2c04d19b_ce_for_Marketing___For_Dummies__The_Intuitive_Consumer_Model | [The Rational Consumer Model] Marketing and communications influence consumers by providing logical arguments that are consciously remembered at the point of sale. [The Intuitive Consumer Model] | The primary way that advertising influences the consumer is indirectly, through repetitive association of the advertised brand or product with positive themes and images. | [] | Using Brain Science for Marketing - For Dummies | The Intuitive Consumer Model | http://www.dummies.com/how-to/content/using-brain-science-for-marketing.html | 14/1438042986646.29_20150728002306-00211-ip-10-236-191-2_415839383_0.json |
283abada_inal_on_Your_Mac___For_Dummies_Miscellaneous_Commands_What_It_Does | [Command] Control+C [What It Does] | Terminates most operations. | [] | How to Use Basic UNIX Commands to Work in Terminal on Your Mac - For Dummies | What It Does | http://www.dummies.com/how-to/content/how-to-use-basic-unix-commands-to-work-in-terminal.html | 14/1438042988860.88_20150728002308-00150-ip-10-236-191-2_410806061_3.json |
283abada_inal_on_Your_Mac___For_Dummies_Miscellaneous_Commands_What_It_Does | [Command] date [What It Does] | Displays the current date and time. | [] | How to Use Basic UNIX Commands to Work in Terminal on Your Mac - For Dummies | What It Does | http://www.dummies.com/how-to/content/how-to-use-basic-unix-commands-to-work-in-terminal.html | 14/1438042988860.88_20150728002308-00150-ip-10-236-191-2_410806061_3.json |
283abada_inal_on_Your_Mac___For_Dummies_Miscellaneous_Commands_What_It_Does | [Command] echo [What It Does] | Repeats whatever appears after the command (after expansion). | [] | How to Use Basic UNIX Commands to Work in Terminal on Your Mac - For Dummies | What It Does | http://www.dummies.com/how-to/content/how-to-use-basic-unix-commands-to-work-in-terminal.html | 14/1438042988860.88_20150728002308-00150-ip-10-236-191-2_410806061_3.json |
283abada_inal_on_Your_Mac___For_Dummies_Miscellaneous_Commands_What_It_Does | [Command] help [What It Does] | Displays a partial list of bash commands. | [] | How to Use Basic UNIX Commands to Work in Terminal on Your Mac - For Dummies | What It Does | http://www.dummies.com/how-to/content/how-to-use-basic-unix-commands-to-work-in-terminal.html | 14/1438042988860.88_20150728002308-00150-ip-10-236-191-2_410806061_3.json |
283abada_inal_on_Your_Mac___For_Dummies_Miscellaneous_Commands_What_It_Does | [Command] history [What It Does] | Displays the last commands you typed. You can redo a command by typing an exclamation point (!) followed immediately (no space) by the number of that command in the history list. To repeat the last command, type !!. To repeat the last filename, type !*. | [] | How to Use Basic UNIX Commands to Work in Terminal on Your Mac - For Dummies | What It Does | http://www.dummies.com/how-to/content/how-to-use-basic-unix-commands-to-work-in-terminal.html | 14/1438042988860.88_20150728002308-00150-ip-10-236-191-2_410806061_3.json |
283abada_inal_on_Your_Mac___For_Dummies_Miscellaneous_Commands_What_It_Does | [Command] pico [What It Does] | A simple UNIX text editor. | [] | How to Use Basic UNIX Commands to Work in Terminal on Your Mac - For Dummies | What It Does | http://www.dummies.com/how-to/content/how-to-use-basic-unix-commands-to-work-in-terminal.html | 14/1438042988860.88_20150728002308-00150-ip-10-236-191-2_410806061_3.json |
283abada_inal_on_Your_Mac___For_Dummies_Miscellaneous_Commands_What_It_Does | [Command] ps [What It Does] | Displays a list of running processes. | [] | How to Use Basic UNIX Commands to Work in Terminal on Your Mac - For Dummies | What It Does | http://www.dummies.com/how-to/content/how-to-use-basic-unix-commands-to-work-in-terminal.html | 14/1438042988860.88_20150728002308-00150-ip-10-236-191-2_410806061_3.json |
283abada_inal_on_Your_Mac___For_Dummies_Miscellaneous_Commands_What_It_Does | [Command] sudo [What It Does] | Lets you carry out commands for which the account you are using lacks authority. You will be asked for an administrator’s password. | [] | How to Use Basic UNIX Commands to Work in Terminal on Your Mac - For Dummies | What It Does | http://www.dummies.com/how-to/content/how-to-use-basic-unix-commands-to-work-in-terminal.html | 14/1438042988860.88_20150728002308-00150-ip-10-236-191-2_410806061_3.json |
31e446e1__Navigation_Keys___For_Dummies__Action | [Keystroke] Home [Keystroke_2] Ctrl+Home [Action_3] Go to the beginning of current text box [Action] | Go to the beginning of current text line | [] | Microsoft Publisher 2007 Navigation Keys - For Dummies | Action | http://www.dummies.com/how-to/content/microsoft-publisher-2007-navigation-keys.html | 14/1438042988860.88_20150728002308-00069-ip-10-236-191-2_421698207_0.json |
31e446e1__Navigation_Keys___For_Dummies__Action | [Keystroke] End [Keystroke_2] Ctrl+End [Action_3] Go to the end of current text box [Action] | Go to the end of current text line | [] | Microsoft Publisher 2007 Navigation Keys - For Dummies | Action | http://www.dummies.com/how-to/content/microsoft-publisher-2007-navigation-keys.html | 14/1438042988860.88_20150728002308-00069-ip-10-236-191-2_421698207_0.json |
31e446e1__Navigation_Keys___For_Dummies__Action | [Keystroke] Up arrow [Keystroke_2] Ctrl+Up [Action_3] Go to the beginning of current paragraph [Action] | Move up one text line | [] | Microsoft Publisher 2007 Navigation Keys - For Dummies | Action | http://www.dummies.com/how-to/content/microsoft-publisher-2007-navigation-keys.html | 14/1438042988860.88_20150728002308-00069-ip-10-236-191-2_421698207_0.json |
31e446e1__Navigation_Keys___For_Dummies__Action | [Keystroke] Down arrow [Keystroke_2] Ctrl+Down arrow [Action_3] Go to the beginning of next paragraph [Action] | Move down one text line | [] | Microsoft Publisher 2007 Navigation Keys - For Dummies | Action | http://www.dummies.com/how-to/content/microsoft-publisher-2007-navigation-keys.html | 14/1438042988860.88_20150728002308-00069-ip-10-236-191-2_421698207_0.json |
31e446e1__Navigation_Keys___For_Dummies__Action | [Keystroke] Right arrow [Keystroke_2] Ctrl+Right arrow [Action_3] Move right one word [Action] | Move right one character | [] | Microsoft Publisher 2007 Navigation Keys - For Dummies | Action | http://www.dummies.com/how-to/content/microsoft-publisher-2007-navigation-keys.html | 14/1438042988860.88_20150728002308-00069-ip-10-236-191-2_421698207_0.json |
31e446e1__Navigation_Keys___For_Dummies__Action | [Keystroke] Left arrow [Keystroke_2] Ctrl+Left arrow [Action_3] Move left one word [Action] | Move left one character | [] | Microsoft Publisher 2007 Navigation Keys - For Dummies | Action | http://www.dummies.com/how-to/content/microsoft-publisher-2007-navigation-keys.html | 14/1438042988860.88_20150728002308-00069-ip-10-236-191-2_421698207_0.json |
31e446e1__Navigation_Keys___For_Dummies__Action | [Keystroke] Ctrl+Tab [Keystroke_2] Ctrl+Shift+Tab [Action_3] Move to previous connected text box [Action] | Move to next connected text box | [] | Microsoft Publisher 2007 Navigation Keys - For Dummies | Action | http://www.dummies.com/how-to/content/microsoft-publisher-2007-navigation-keys.html | 14/1438042988860.88_20150728002308-00069-ip-10-236-191-2_421698207_0.json |
31e446e1__Navigation_Keys___For_Dummies__Action | [Keystroke] Ctrl+G [Action] | Go to a specific page | [] | Microsoft Publisher 2007 Navigation Keys - For Dummies | Action | http://www.dummies.com/how-to/content/microsoft-publisher-2007-navigation-keys.html | 14/1438042988860.88_20150728002308-00069-ip-10-236-191-2_421698207_0.json |
4e008e8d_Books_2013_Tasks___For_Dummies__Choose_This_QuickBooks_Command | [To Do This] Invoice a customer | Customers→Create Invoices | [] | How to Perform Common QuickBooks 2013 Tasks - For Dummies | Choose This QuickBooks Command | http://www.dummies.com/how-to/content/how-to-perform-common-quickbooks-2013-tasks.seriesId-347925.html | 14/1438042986646.29_20150728002306-00057-ip-10-236-191-2_413373946_0.json |
4e008e8d_Books_2013_Tasks___For_Dummies__Choose_This_QuickBooks_Command | [To Do This] Provide customer estimate | Customers→Create Estimates | [] | How to Perform Common QuickBooks 2013 Tasks - For Dummies | Choose This QuickBooks Command | http://www.dummies.com/how-to/content/how-to-perform-common-quickbooks-2013-tasks.seriesId-347925.html | 14/1438042986646.29_20150728002306-00057-ip-10-236-191-2_413373946_0.json |
4e008e8d_Books_2013_Tasks___For_Dummies__Choose_This_QuickBooks_Command | [To Do This] Records sales order | Customers→Create Sales Order | [] | How to Perform Common QuickBooks 2013 Tasks - For Dummies | Choose This QuickBooks Command | http://www.dummies.com/how-to/content/how-to-perform-common-quickbooks-2013-tasks.seriesId-347925.html | 14/1438042986646.29_20150728002306-00057-ip-10-236-191-2_413373946_0.json |
4e008e8d_Books_2013_Tasks___For_Dummies__Choose_This_QuickBooks_Command | [To Do This] Record a cash sale | Customers→Enter Sales Receipts | [] | How to Perform Common QuickBooks 2013 Tasks - For Dummies | Choose This QuickBooks Command | http://www.dummies.com/how-to/content/how-to-perform-common-quickbooks-2013-tasks.seriesId-347925.html | 14/1438042986646.29_20150728002306-00057-ip-10-236-191-2_413373946_0.json |
4e008e8d_Books_2013_Tasks___For_Dummies__Choose_This_QuickBooks_Command | [To Do This] Issue a credit memo | Customers→Create Credit Memo/Refunds | [] | How to Perform Common QuickBooks 2013 Tasks - For Dummies | Choose This QuickBooks Command | http://www.dummies.com/how-to/content/how-to-perform-common-quickbooks-2013-tasks.seriesId-347925.html | 14/1438042986646.29_20150728002306-00057-ip-10-236-191-2_413373946_0.json |
4e008e8d_Books_2013_Tasks___For_Dummies__Choose_This_QuickBooks_Command | [To Do This] Record a customer payment | Customers→Receive Payments | [] | How to Perform Common QuickBooks 2013 Tasks - For Dummies | Choose This QuickBooks Command | http://www.dummies.com/how-to/content/how-to-perform-common-quickbooks-2013-tasks.seriesId-347925.html | 14/1438042986646.29_20150728002306-00057-ip-10-236-191-2_413373946_0.json |
4e008e8d_Books_2013_Tasks___For_Dummies__Choose_This_QuickBooks_Command | [To Do This] Pay a bill with a check | Banking→Write Checks | [] | How to Perform Common QuickBooks 2013 Tasks - For Dummies | Choose This QuickBooks Command | http://www.dummies.com/how-to/content/how-to-perform-common-quickbooks-2013-tasks.seriesId-347925.html | 14/1438042986646.29_20150728002306-00057-ip-10-236-191-2_413373946_0.json |
4e008e8d_Books_2013_Tasks___For_Dummies__Choose_This_QuickBooks_Command | [To Do This] Buy inventory with a check | Banking→Write Checks | [] | How to Perform Common QuickBooks 2013 Tasks - For Dummies | Choose This QuickBooks Command | http://www.dummies.com/how-to/content/how-to-perform-common-quickbooks-2013-tasks.seriesId-347925.html | 14/1438042986646.29_20150728002306-00057-ip-10-236-191-2_413373946_0.json |
4e008e8d_Books_2013_Tasks___For_Dummies__Choose_This_QuickBooks_Command | [To Do This] Move money between bank accounts | Banking→Transfer Funds | [] | How to Perform Common QuickBooks 2013 Tasks - For Dummies | Choose This QuickBooks Command | http://www.dummies.com/how-to/content/how-to-perform-common-quickbooks-2013-tasks.seriesId-347925.html | 14/1438042986646.29_20150728002306-00057-ip-10-236-191-2_413373946_0.json |
4e008e8d_Books_2013_Tasks___For_Dummies__Choose_This_QuickBooks_Command | [To Do This] Deposit money in a bank account | Banking→Make Deposits | [] | How to Perform Common QuickBooks 2013 Tasks - For Dummies | Choose This QuickBooks Command | http://www.dummies.com/how-to/content/how-to-perform-common-quickbooks-2013-tasks.seriesId-347925.html | 14/1438042986646.29_20150728002306-00057-ip-10-236-191-2_413373946_0.json |
4e008e8d_Books_2013_Tasks___For_Dummies__Choose_This_QuickBooks_Command | [To Do This] See a bank account’s transactions | Banking→Use Register | [] | How to Perform Common QuickBooks 2013 Tasks - For Dummies | Choose This QuickBooks Command | http://www.dummies.com/how-to/content/how-to-perform-common-quickbooks-2013-tasks.seriesId-347925.html | 14/1438042986646.29_20150728002306-00057-ip-10-236-191-2_413373946_0.json |
4e008e8d_Books_2013_Tasks___For_Dummies__Choose_This_QuickBooks_Command | [To Do This] Reconcile a bank account | Banking→Reconcile | [] | How to Perform Common QuickBooks 2013 Tasks - For Dummies | Choose This QuickBooks Command | http://www.dummies.com/how-to/content/how-to-perform-common-quickbooks-2013-tasks.seriesId-347925.html | 14/1438042986646.29_20150728002306-00057-ip-10-236-191-2_413373946_0.json |
4e008e8d_Books_2013_Tasks___For_Dummies__Choose_This_QuickBooks_Command | [To Do This] Prepare a purchase order | Vendors→Create Purchase Orders | [] | How to Perform Common QuickBooks 2013 Tasks - For Dummies | Choose This QuickBooks Command | http://www.dummies.com/how-to/content/how-to-perform-common-quickbooks-2013-tasks.seriesId-347925.html | 14/1438042986646.29_20150728002306-00057-ip-10-236-191-2_413373946_0.json |
4e008e8d_Books_2013_Tasks___For_Dummies__Choose_This_QuickBooks_Command | [To Do This] Record when items are received | Vendors→Receive Items or Vendors→Receive Items and Enter Bill | [] | How to Perform Common QuickBooks 2013 Tasks - For Dummies | Choose This QuickBooks Command | http://www.dummies.com/how-to/content/how-to-perform-common-quickbooks-2013-tasks.seriesId-347925.html | 14/1438042986646.29_20150728002306-00057-ip-10-236-191-2_413373946_0.json |
4e008e8d_Books_2013_Tasks___For_Dummies__Choose_This_QuickBooks_Command | [To Do This] Record an accounts payable amount | Vendors→Enter Bills or Vendors→Enter Bill for Received Items | [] | How to Perform Common QuickBooks 2013 Tasks - For Dummies | Choose This QuickBooks Command | http://www.dummies.com/how-to/content/how-to-perform-common-quickbooks-2013-tasks.seriesId-347925.html | 14/1438042986646.29_20150728002306-00057-ip-10-236-191-2_413373946_0.json |
4e008e8d_Books_2013_Tasks___For_Dummies__Choose_This_QuickBooks_Command | [To Do This] Preparing employee payroll | Employees→Pay Employees→Scheduled Payroll (or Unscheduled Payroll) | [] | How to Perform Common QuickBooks 2013 Tasks - For Dummies | Choose This QuickBooks Command | http://www.dummies.com/how-to/content/how-to-perform-common-quickbooks-2013-tasks.seriesId-347925.html | 14/1438042986646.29_20150728002306-00057-ip-10-236-191-2_413373946_0.json |
4e008e8d_Books_2013_Tasks___For_Dummies__Choose_This_QuickBooks_Command | [To Do This] Paying tax deposits | Employees→Payroll Taxes and Liabilities→Pay Scheduled Liabilities | [] | How to Perform Common QuickBooks 2013 Tasks - For Dummies | Choose This QuickBooks Command | http://www.dummies.com/how-to/content/how-to-perform-common-quickbooks-2013-tasks.seriesId-347925.html | 14/1438042986646.29_20150728002306-00057-ip-10-236-191-2_413373946_0.json |
4e008e8d_Books_2013_Tasks___For_Dummies__Choose_This_QuickBooks_Command | [To Do This] Accounts | Lists→Chart of Accounts | [] | How to Perform Common QuickBooks 2013 Tasks - For Dummies | Choose This QuickBooks Command | http://www.dummies.com/how-to/content/how-to-perform-common-quickbooks-2013-tasks.seriesId-347925.html | 14/1438042986646.29_20150728002306-00057-ip-10-236-191-2_413373946_0.json |
4e008e8d_Books_2013_Tasks___For_Dummies__Choose_This_QuickBooks_Command | [To Do This] Customers | Customers→Customer Center | [] | How to Perform Common QuickBooks 2013 Tasks - For Dummies | Choose This QuickBooks Command | http://www.dummies.com/how-to/content/how-to-perform-common-quickbooks-2013-tasks.seriesId-347925.html | 14/1438042986646.29_20150728002306-00057-ip-10-236-191-2_413373946_0.json |
4e008e8d_Books_2013_Tasks___For_Dummies__Choose_This_QuickBooks_Command | [To Do This] Inventory | Lists→Item List | [] | How to Perform Common QuickBooks 2013 Tasks - For Dummies | Choose This QuickBooks Command | http://www.dummies.com/how-to/content/how-to-perform-common-quickbooks-2013-tasks.seriesId-347925.html | 14/1438042986646.29_20150728002306-00057-ip-10-236-191-2_413373946_0.json |
4e008e8d_Books_2013_Tasks___For_Dummies__Choose_This_QuickBooks_Command | [To Do This] Vendors | Vendors→Vendor Center | [] | How to Perform Common QuickBooks 2013 Tasks - For Dummies | Choose This QuickBooks Command | http://www.dummies.com/how-to/content/how-to-perform-common-quickbooks-2013-tasks.seriesId-347925.html | 14/1438042986646.29_20150728002306-00057-ip-10-236-191-2_413373946_0.json |
4e008e8d_Books_2013_Tasks___For_Dummies__Choose_This_QuickBooks_Command | [To Do This] Employees | Employees→Employee Center | [] | How to Perform Common QuickBooks 2013 Tasks - For Dummies | Choose This QuickBooks Command | http://www.dummies.com/how-to/content/how-to-perform-common-quickbooks-2013-tasks.seriesId-347925.html | 14/1438042986646.29_20150728002306-00057-ip-10-236-191-2_413373946_0.json |
4e008e8d_Books_2013_Tasks___For_Dummies__Choose_This_QuickBooks_Command | [To Do This] Profit and loss | Reports→Company & Financial→Profit & Loss Standard or one of the other profit & loss reports on Company & Financial submenu | [] | How to Perform Common QuickBooks 2013 Tasks - For Dummies | Choose This QuickBooks Command | http://www.dummies.com/how-to/content/how-to-perform-common-quickbooks-2013-tasks.seriesId-347925.html | 14/1438042986646.29_20150728002306-00057-ip-10-236-191-2_413373946_0.json |
4e008e8d_Books_2013_Tasks___For_Dummies__Choose_This_QuickBooks_Command | [To Do This] Net worth | Reports→Company & Financial→Balance Sheet Standard or one of the other balance sheet reports on the Company & Financial submenu | [] | How to Perform Common QuickBooks 2013 Tasks - For Dummies | Choose This QuickBooks Command | http://www.dummies.com/how-to/content/how-to-perform-common-quickbooks-2013-tasks.seriesId-347925.html | 14/1438042986646.29_20150728002306-00057-ip-10-236-191-2_413373946_0.json |
4e008e8d_Books_2013_Tasks___For_Dummies__Choose_This_QuickBooks_Command | [To Do This] Setting up a new company | File→New Company | [] | How to Perform Common QuickBooks 2013 Tasks - For Dummies | Choose This QuickBooks Command | http://www.dummies.com/how-to/content/how-to-perform-common-quickbooks-2013-tasks.seriesId-347925.html | 14/1438042986646.29_20150728002306-00057-ip-10-236-191-2_413373946_0.json |
4e008e8d_Books_2013_Tasks___For_Dummies__Choose_This_QuickBooks_Command | [To Do This] Resetting company information | Company→Company Information | [] | How to Perform Common QuickBooks 2013 Tasks - For Dummies | Choose This QuickBooks Command | http://www.dummies.com/how-to/content/how-to-perform-common-quickbooks-2013-tasks.seriesId-347925.html | 14/1438042986646.29_20150728002306-00057-ip-10-236-191-2_413373946_0.json |
4e008e8d_Books_2013_Tasks___For_Dummies__Choose_This_QuickBooks_Command | [To Do This] Backing up data file | File→Create Backup or Create Copy | [] | How to Perform Common QuickBooks 2013 Tasks - For Dummies | Choose This QuickBooks Command | http://www.dummies.com/how-to/content/how-to-perform-common-quickbooks-2013-tasks.seriesId-347925.html | 14/1438042986646.29_20150728002306-00057-ip-10-236-191-2_413373946_0.json |
4e008e8d_Books_2013_Tasks___For_Dummies__Choose_This_QuickBooks_Command | [To Do This] Restoring a data file | File→Open or Restore Company | [] | How to Perform Common QuickBooks 2013 Tasks - For Dummies | Choose This QuickBooks Command | http://www.dummies.com/how-to/content/how-to-perform-common-quickbooks-2013-tasks.seriesId-347925.html | 14/1438042986646.29_20150728002306-00057-ip-10-236-191-2_413373946_0.json |
4e008e8d_Books_2013_Tasks___For_Dummies__Choose_This_QuickBooks_Command | [To Do This] Customizing QuickBooks | Edit→Preferences | [] | How to Perform Common QuickBooks 2013 Tasks - For Dummies | Choose This QuickBooks Command | http://www.dummies.com/how-to/content/how-to-perform-common-quickbooks-2013-tasks.seriesId-347925.html | 14/1438042986646.29_20150728002306-00057-ip-10-236-191-2_413373946_0.json |
4e008e8d_Books_2013_Tasks___For_Dummies__Choose_This_QuickBooks_Command | [To Do This] Adjusting accounting data | Company→Make General Journal Entries | [] | How to Perform Common QuickBooks 2013 Tasks - For Dummies | Choose This QuickBooks Command | http://www.dummies.com/how-to/content/how-to-perform-common-quickbooks-2013-tasks.seriesId-347925.html | 14/1438042986646.29_20150728002306-00057-ip-10-236-191-2_413373946_0.json |
9f5510fd_ce_for_Marketing___For_Dummies__The_Rational_Consumer_Model | [The Intuitive Consumer Model] Habit, experience, and emotional cues provide shortcuts to making decisions. [The Rational Consumer Model] | Information about brands and products drives purchase decisions. | [] | Using Brain Science for Marketing - For Dummies | The Rational Consumer Model | http://www.dummies.com/how-to/content/using-brain-science-for-marketing.html | 14/1438042986646.29_20150728002306-00211-ip-10-236-191-2_415839383_0.json |
9f5510fd_ce_for_Marketing___For_Dummies__The_Rational_Consumer_Model | [The Intuitive Consumer Model] Feelings about products and brands are the main memories retrieved by consumers; facts are remembered sporadically and often incorrectly. [The Rational Consumer Model] | Factual information can be retrieved by the consumer, completely and accurately. | [] | Using Brain Science for Marketing - For Dummies | The Rational Consumer Model | http://www.dummies.com/how-to/content/using-brain-science-for-marketing.html | 14/1438042986646.29_20150728002306-00211-ip-10-236-191-2_415839383_0.json |
9f5510fd_ce_for_Marketing___For_Dummies__The_Rational_Consumer_Model | [The Intuitive Consumer Model] Preferences are rarely the products of careful logical analysis. More often, they’re inferred from the consumer’s behavior, rather than the other way around. [The Rational Consumer Model] | Preferences are determined rationally. They’re clear, unambiguous, and enduring. | [] | Using Brain Science for Marketing - For Dummies | The Rational Consumer Model | http://www.dummies.com/how-to/content/using-brain-science-for-marketing.html | 14/1438042986646.29_20150728002306-00211-ip-10-236-191-2_415839383_0.json |
9f5510fd_ce_for_Marketing___For_Dummies__The_Rational_Consumer_Model | [The Intuitive Consumer Model] Most purchase decisions are made spontaneously and without much conscious deliberation at the point of sale. [The Rational Consumer Model] | A cost-benefit calculation is made to make a purchase decision at the point of sale. | [] | Using Brain Science for Marketing - For Dummies | The Rational Consumer Model | http://www.dummies.com/how-to/content/using-brain-science-for-marketing.html | 14/1438042986646.29_20150728002306-00211-ip-10-236-191-2_415839383_0.json |
9f5510fd_ce_for_Marketing___For_Dummies__The_Rational_Consumer_Model | [The Intuitive Consumer Model] Product and brand preferences can be changed by changing the situation within which the consumer is shopping. [The Rational Consumer Model] | Preferences can only be changed by presenting new information. | [] | Using Brain Science for Marketing - For Dummies | The Rational Consumer Model | http://www.dummies.com/how-to/content/using-brain-science-for-marketing.html | 14/1438042986646.29_20150728002306-00211-ip-10-236-191-2_415839383_0.json |
9f5510fd_ce_for_Marketing___For_Dummies__The_Rational_Consumer_Model | [The Intuitive Consumer Model] Marketing and advertising primarily influence consumers in nonconscious ways. At a conscious level, consumers believe ads and marketing have no effect on them. [The Rational Consumer Model] | Marketing and advertising communications are messages that deliver rational, logical arguments about brands and products. | [] | Using Brain Science for Marketing - For Dummies | The Rational Consumer Model | http://www.dummies.com/how-to/content/using-brain-science-for-marketing.html | 14/1438042986646.29_20150728002306-00211-ip-10-236-191-2_415839383_0.json |
9f5510fd_ce_for_Marketing___For_Dummies__The_Rational_Consumer_Model | [The Intuitive Consumer Model] The primary way that advertising influences the consumer is indirectly, through repetitive association of the advertised brand or product with positive themes and images. [The Rational Consumer Model] | Marketing and communications influence consumers by providing logical arguments that are consciously remembered at the point of sale. | [] | Using Brain Science for Marketing - For Dummies | The Rational Consumer Model | http://www.dummies.com/how-to/content/using-brain-science-for-marketing.html | 14/1438042986646.29_20150728002306-00211-ip-10-236-191-2_415839383_0.json |
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