diff --git a/deis/__init__.py b/deis/__init__.py
index <HASH>..<HASH> 100644
--- a/deis/__init__.py
+++ b/deis/__init__.py
@@ -9,4 +9,4 @@ from __future__ import absolute_import
 from .celery import app  # noqa
 
 
-__version__ = '0.9.0'
+__version__ = '0.10.0'
Switch master to <I>.