diff --git a/setup.py b/setup.py
index <HASH>..<HASH> 100644
--- a/setup.py
+++ b/setup.py
@@ -97,7 +97,7 @@ class ExtensionBuilder(distutils.command.build_ext.build_ext, build_ext_options)
         if processor == 'x86_64':
             return 'x86_64' # Best guess?
         else:
-            return 'reference'
+            return 'x86_64'
 
     def get_compiler_name(self):
         if 'BLIS_COMPILER' in os.environ:
Force build for x<I>_<I>