diff --git a/KwfBundle/Validator/Constraints/NoTags.php b/KwfBundle/Validator/Constraints/NoTags.php
index <HASH>..<HASH> 100644
--- a/KwfBundle/Validator/Constraints/NoTags.php
+++ b/KwfBundle/Validator/Constraints/NoTags.php
@@ -7,9 +7,13 @@ class NoTags extends Constraint
 {
     public $message = '';
 
+    static $trlMessage = null;
     public function __construct($options = null)
     {
         parent::__construct($options);
-        $this->message = trlKwf("Must not include tags");
+        if (!self::$trlMessage) { // trl-call is expensive...
+            self::$trlMessage = trlKwf("Must not include tags");
+        }
+        $this->message = self::$trlMessage;
     }
 }
Init message-value only once

as trl call is expensive