diff --git a/googleanalytics/columns.py b/googleanalytics/columns.py
index <HASH>..<HASH> 100644
--- a/googleanalytics/columns.py
+++ b/googleanalytics/columns.py
@@ -8,7 +8,6 @@ from addressable import map, filter
 
 from . import utils
 
-TODO = utils.identity
 
 TYPES = {
     'STRING': utils.unicode,
Remove lingering reference to type preprocessing TODO.