diff --git a/lib/octopress-ink/assets/page.rb b/lib/octopress-ink/assets/page.rb
index <HASH>..<HASH> 100644
--- a/lib/octopress-ink/assets/page.rb
+++ b/lib/octopress-ink/assets/page.rb
@@ -39,7 +39,6 @@ module Octopress
         def page
           unless @page 
             @page = Page.new(Octopress.site, source_dir, page_dir, file, plugin.config)
-            @page.data['permalink'] ||= page_dir
           end
           @page
         end
Auto permalinks are bad, mkay