diff --git a/colorful/__init__.py b/colorful/__init__.py
index <HASH>..<HASH> 100644
--- a/colorful/__init__.py
+++ b/colorful/__init__.py
@@ -4,6 +4,6 @@ from django.utils import version
 
 __all__ = ['VERSION', '__version__']
 
-VERSION = (1, 2, 1, 'alpha', 0)
+VERSION = (1, 3, 0, 'final', 0)
 
 __version__ = version.get_version(VERSION)
Bumped version number to <I>.