Motel has rapidly established itself as the go-to brand for their fashionista dresses, so naturally their audience is the conspicuous, quirky girl; Eliza Doolittle, Marina and the Diamonds, Little Boots and Lily Allen are all supporters of the brand. The fashion press also love Motel’s veritable concept that an independent brand can look great, fit fabulously, but does not cost the earth. Motel’s most recent achievement includes winning Brand of the Year at the Drapers Award for 2010. The collection offers samples.
For Spring 11, Motel are putting colour back into our lives using an optimistic colour palette including 90s fluorescents and eye catching bursts in Motel’s signature prints. Styles to include dresses, shirts, pleated skirts and halter necks, focusing on elegant silhouettes. Fabrics will include 70s chambray, liquid lycra and some seasonal knockouts.