A Xero study found that 65% of failed enterprises blame their closure on financial mismanagement. That includes things as simple as losing sight of cashflow.
Share graphs of their cashflow situation and explain what it means for their business.
You’ll help cure the cashflow blindness that affects so many enterprises.
Once you set up a dashboard and pull back the veil on your client's cashflow, they’ll begin to see the real value of your service. Stay in communication. Call out interesting numbers and trends. Identify problems. If they haven’t already decided on their KPIs, suggest a meeting to do that. It’ll help keep them focused.