European Business Institute has honored Tan Viet International S.A. the title of "Diamonds of the Polish Economy 2017". The company was included in the latest ranking of the most valuable Polish companies.
Tan Viet International S.A., the distributor and owner of such brands as: VIFON, Tao Tao Tao, Tokyoto and Ammko, was chosen from among 70 thousand Polish companies.
Golden chicken flavour soup of VIFON won the 18th edition of the prestigious "Hit Handlu" (Hit The Retail), contest for the best selling product in the instant soup category. The winners of the competition were chosen by Retailers during an opinion poll, with about 70 product categories to choose from.
The VIFON and TaoTao brands, whose distributor and importer has been Tan-Viet International S.A. for 25 years, won two top positions this year in the prestigious Consumer's Laurel competition. VIFON received the Gold and TaoTao the Consumer's Silver Laurel.
The awards are the result of a nationwide customer survey in which the respondents indicated the best perceived brands, which confirmed that VIFON and TaoTao enjoy growing popularity and recognition among Polish consumers.
VIFON, the winner of the Consumer's Golden Laurel, Poles appreciate a wide range of flavors (16 soups) and packaging (foil, bowls, cups, sachets). The Consumer Silver Laurel 2018 went to TaoTao, which has original products from Asia in its portfolio. Gluten-free rice pasta, soy sauces, spicy chilli sauces and other TaoTao proposals can be successfully used for European dishes, especially Polish ones.
Jest nam bardzo miło poinformować, że w tym roku po raz kolejny marki VIFON i TaoTao otrzymały Laur Konsumenta. W 2017 roku VIFON otrzymał wyróżnienie Złotego Lauru Konsumenta a TaoTao Srebrnego Lauru Konsumenta. Te prestiżowe odznaki są rezultatem ogólnopolskiego badania, w którym konsumenci wskazali najlepiej postrzegane przez siebie marki.
Oba wyróżnienia są dla nas bardzo ważne, ponieważ zdobyliśmy je dzięki Państwa głosom. Cieszymy się, że ciągła praca nad doskonaleniem naszych produktów oraz nieustanne starania aby zachować ich wysoką jakość, została przez Państwa doceniona. Mobilizuje nas to dalszych działań, aby spełniać Państwa oczekiwania wobec VIFON i TaoTao.
VIFON is synonymous with original flavours and quick and filling meals. It is mostly associated with a wide portfolio of instant soups in cups, bowls and foil. Also appreciated for introducing novelties, such as soups in sachets and Lunch Box instant meals. VIFON Lunch Box is an innovative line of products containing both rice and wheat noodles which conforms to the “take-away” trend and can be eaten straight out of the box. VIFON is also successful in the oriental sauces category.
VIFON and its products, due to their high quality, traditional recipes, novelty, and the support of an ever-expanding number of consumers, have for years been in the lead in both consumer and sales surveys.
The TaoTao brand has been a definite leader on the oriental sauces and oriental noodles market in Poland for many years. The brand’s long-standing high position led to it being awardedthe Silver Consumer’s Laurel 2016.According to the programme’s rules, the distinction is given each year to brands which are most popular in their respective categories. And just such products can be found in TaoTao’s portfolio –undisputable leaders: soy sauce, sweet, and sweet-spicy chilli sauce, as well as rice noodles (tagliatelle, vermicelli).
The TaoTao brand offers a broad range of oriental sauces (chilli, fish, soy), oriental noodles (rice, wheat, Chinese). Moreover, products such as marinades, vegetables, fruit, mushrooms, snacks and culinary ingredients perfectly depict the brand’s oriental image. They are appreciated for their high quality, originality, and a wealth of flavours and aromas characteristic of the cuisine of the Far East. Consumers discover culinary inspirations using TaoTao products not only while preparing Asian courses, but also while varying and enhancing traditional Polish and European dishes. Presently, with an ever-growing consumer awareness, TaoTao products such as soy sauce, which is prepared according to a traditional recipe, and has a very high soy content (34%), or gluten-free rice noodles are most often chosen by consumers and guarantee them culinary satisfaction at an optimal price.
Vifon’s Golden Chicken mild instant soup was declared the Trade Hit of 2016!
Vifon’s Golden Chicken mild instant soup 70 g has won the 15th edition of the “Trade Hit” competition, which elects the best-selling product in the instant soups category.
Same as in previous years, the winners were elected by retailers who were asked to name the best-selling products in their stores in over 80 categories during a special phone survey.
The TaoTao brand has been a definite leader on the oriental sauces and oriental noodles market in Poland for many years2. The brand’s long-standing high position led to it being awarded the Consumer’s Laurel GRAND PRIX 2015. According to the programme’s rules, the distinction is given each year to brands which are most popular in their respective categories. And just such prodducts can be found in TaoTao’s portfolio – undisputable leaders: soy sauce, sweet, and sweet-spicy chilli sauce, as well as rice noodles (tagliatelle, vermicelli). All these products firmly hold the first place in sales rankings3.
This year the Vifon brand was once again awarded a prestigious title of the Golden Consumer Laurel 2015. It is a clear emphasis of the position and importance of the brand on the Polish market. As indicated by the Organiser of the plebiscite: “The analysis of the brand’s presence in the project is made with particular attention paid to all votes for the brand of the Consumers in a nationwide survey. Vifon received the highest scores, and thus was among the best perceived and most dynamically developing brands”.
VIFON brand is synonymous of a unique and original flavour and fast and satisfying meal. It is associated primarily with the rich portfolio of instant soups in the foil, cups and bowls. It is also appreciated for introducing the novelties in the form of soups in sachets and Lunch Box fast meals. VIFON Lunch Boxes are innovative instant meals with rice or wheat noodles, suited to the “take-away” trend, possible to eat straight from the box.
VIFON brand successfully functions also in the category of oriental sauces. VIFON products, due to a wide selection, high quality and the support of a huge group of Consumers have for years been on the leading positions in the Consumer and sales research.
TaoTao brand has been an undisputable leader on the market of the oriental sauces and oriental pasta in Poland for many years. Long-term high position of the brand resulted this year in another prize in the form of the Silver Consumer Laurel 2015. In accordance with the rules of the project’s Organisers, the distinction is awarded each year to the brands, which are most popular in their categories. In the portfolio of TaoTao brand such products can be found – unquestionable leaders: soy sauce, sweet and spicy and sweet chilli sauces, as well as rice pasta (noodles, tagliatelle).
TaoTao brand offers a rich range of oriental sauces (chilli, soy, fish), oriental pasta (rice, wheat, Chinese). Moreover, in its regular offer there are also available pickles, vegetables, fruit, mushrooms, snacks and condiments, which perfectly reflect the oriental character of the brand. The products are appreciated mainly for their high quality, originality, and the richness of flavours and aromas, characteristic for the Far East cuisine.
The Consumers discover culinary inspirations while using TaoTao products not only for the Asian dishes, but also enriching the traditional Polish and European cuisine. Currently, with the constantly growing awareness of the Consumers, TaoTao products, especially the soy sauce produced based on the traditional recipe with a very high content of soy (34%), or the naturally gluten-free rice pasta, while maintaining the optimal prices, are most frequently chosen by the Consumers and guarantee their culinary satisfaction.
Consumer Quality Leader 2015 is another edition of the nationwide, promotional consumer program, led by the Editorial Board of the Economic Zone, an independent supplement distributed with the Gazeta Prawna (Gazette of Legal Affairs) Journal. Its goal is to select the best, in the Consumers’ view, brands and companies available and functioning on the Polish market.
Debut of the Year 2015 is an answer to the search for products present on the market for a relatively short time – the novelties, which in recent times have been noticed and highly appreciated by the Consumers.
Medals "Consumer Quality Leader DEBUT OF THE YEAR 2015" were handed to the VIFON brand’s products, which effectively establish their position on the market. Lunch Box VIFON are filling instant dishes with rice noodles (flavours: Chicken, Pho, Kim Chi) or wheat pasta (flavours: Tomato, Mushroom, Cheese, Stew), which can be eaten STRAIGHT FROM THE BOX. New VIFON’S CUP instant soups in sachets guarantee to the Consumers a convenient and quick meal in popular flavours: Golden Chicken, Curry Chicken, Chilli Tomato, Pho, Kim Chi, Tom Yum.
Once again, following the example of the previous years, both brands have been awarded a prestigious title of “Good Product – the Consumers’ Choice”. The Organiser of the plebiscite is the Business Forum of the Gazeta Prawna (Gazette of Legal Affairs) Journal.
This award is given based on the nationwide survey of attitudes and preferences of the Consumers. The Organisers of the Program led under the patronage and auspice of the Institute of Philosophy and Sociology of the Polish Academy of Sciences for the fourth time conducted the market research carried out on the sample of 1000 people, using the method of computer-assisted telephone interviewing (CATI).
The respondents answered the question: which product brands are the best and trustworthy in a given category, and which define products of good quality.
VIFON became synonymous with original flavours and quick and filling meals. It is mostly associated with a wide portfolio of instant soups in sachets, cups, bowls and foil. The VIFON brand also offers oriental sauces and particularly recommended NOVELTIES – innovative instant meals from the VIFON Lunch Box line which conform to the “take-away” trend and can be eaten straight out of the box.
The TaoTao brand has been a definite leader on the oriental sauces and oriental noodles market in Poland for many years. The brand’s high position led to it being awarded this year with the Silver Consumer’s Laurel 2014. According to the rules of the project, this distinction is given each year to brands which are most popular in their respective categories.
In this brand’sportfolio one can find exquisite chilli and soy sauce, different kinds of noodles – wheat, rice, Chinese, marinades, vegetables, fruit, mushrooms, snacks and culinary ingredients which perfectly reflect its oriental nature. These products are most of all appreciated for their high quality, originality and a wealth of flavours and aromas characteristic of the cuisine of the Far East.
Consumers discover culinary inspirations using TaoTao products not only while preparing Asian courses, but also while varying and enhancing traditional Polish and European dishes. Presently, with an ever-growing consumer awareness, TaoTao products such as soy sauce, which is prepared according to a traditional recipe, and has a very high soy content (34%), or gluten-free rice noodles are most often chosen by consumers and guarantee them culinary satisfaction at an optimal price.
This year, the Consumer Laurel programme celebrates its anniversary: the most popular brands on the Polish market have already been selected for 10 years. The Vifon brand was awarded with a special jubilee emblem, Consumer Laurel 2004-2014 Decade Leader.
It is honouring the position in the Consumer Laurel programme within the last ten years and additionally highlighting the significance of the Vifon brand on the Polish market and appreciating its products by consumers over the years. As the programme organiser states, ‘The brand presence analysis in the project is made especially with regard to all of the votes cast for the brand by consumers in the Polish-wide survey. Vifon obtains the highest results in it, thus becoming one of the best perceived and most dynamically growing brands’.
For the Vifon brand to receive the Consumer Laurel 2014 Decade Leader emblem is a great success yet an obligation as well for further years towards faithful consumers, which we are going to continue fulfilling with care.
The TaoTao brand has been a leader on the market of oriental sauces and noodles in Poland for many years now. The TaoTao products have been popular with consumers for years. This year, the brand’s high position resulted in having been awarded with the Consumer Laurel 2014 GRAND PRIX emblem which additionally confirms the highest quality of the products.
According to programme organisers’ rules, the award is given to brands which have continued to stand on the podium at least three years in a row. Popularity in the competition over the recent years was taken into account. Consumer Laurel 2014 GRAND PRIX is a confirmation that the products in the TaoTao brand portfolio are part of the categories perceived best by consumers.
The TaoTao soy sauce won in the 4th edition of the Golden Receipt Polish Merchants Award competition organised by Hurt&Detal.
The winners were chosen by retailers who cast their votes in a questionnaire distributed together with the Hurt&Detal monthly. The results were compiled by TNS Polska, a research institute. Products proposed in the survey competed for the best sales in a retail outlet.
VIFON Kurczak Złoty won in the 13th edition of the Trade Hit competition for the best-selling product in the instant Convenience Food category.
The winners in the prestigious competition organised by the Handel magazine were chosen by retailers, its readers. In a telephone survey, they gave the best-selling products in their shops in over 70 categories. The survey covered a 12-month period to 31 March 2014. It took place in April 2014 covering a randomly selected sample of over 1,000 retailers from all over Poland.
The TaoTao brand took the first place and VIFON brand took the second place in the Oriental Food Products category in the 2014 CONSUMER QUALITY LEADER programme, thus becoming qualified for winning golden and silver 2014 CONSUMER QUALITY LEADER emblems.
2014 CONSUMER QUALITY LEADER is a Polish-wide promotional consumer programme run by the editorial staff of Strefa Gospodarki, a Polish independent supplement distributed together with the Dziennik Gazeta Prawna daily.
It aims to select best quality brands and products available on the Polish market in consumer surveys and to promote them in press.
On 16 January 2014 following the audit TUV NORD Polska Sp. z o.o. issued a certificate confirming the compliance of the applications of TAN-VIET International S.A. with the standards of the Warehouse of and Trade in Oriental Food Products.
European Business Institute has honored Tan Viet International S.A. the title of "Diamond of the Polish Economy 2017".
We took part in the Sial Paris 2018, the global meeting place for fresh and processed products.
Golden Chicken flavour soup of VIFON won prestigious Retailers' award.