01. Create an event on Facebook and promote it on your business page.
This may seem obvious but it’s for a good reason. Facebook events are ubiquitous, and people see them, interact with them, and, most importantly, get event information from them every day.
Promoting the event on your business Facebook page gives you a double whammy— followers who land on your business page for other reasons will learn about your event, and followers who are invited to your Facebook event can invite their friends!
Facebook ads can target specific a demographic so you can be sure to reach your target audience, which will likely give you a higher conversion rate (i.e. more of the right people clicking and signing up)!
03. Post a short video with highlights from similar previous events.