“Where’s the documentation and the process for this?” I asked.
I’d like to think this saga is unique, but I hear it regularly from my marketing and executive colleagues. Over the past decade, many of us have had to either make deep cuts in our organizations or significantly increase our productivity without a comparable change in staffing or resources. It’s the nature of our business and the more astute managers will adapt, often through outsourcing and contract help.
You are not here to be lawyers: you are here to be good clients, which requires an understanding of the basics of law so you can make intelligent decisions.
True for business law, true for marketing, and true for other professions. If you don’t understand what you’re outsourcing, then how can you gauge the results? Marketing outsourcing will remain a critical part of our operations, but be sure to keep competency in house.
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