When ESPN and the Southeastern Conference joined forces to create the SEC Network, all 14 SEC football coaches signed a limited number of footballs to commemorate the network launch. The autographed footballs became the centerpiece of one of Disney & ESPN Media Networks’ most highly valued promotional mailers.
The package included a glass display case etched with SEC Network logo. Each football was elegantly displayed within a case along with supporting collateral including a personalized letter, an “unofficial” certificate of authenticity naming the SEC coaches, and a 12-page brochure featuring promotional messaging about the SEC Network and fun facts about the 14 SEC schools. The display case product box was custom labeled with SEC Network branding and secured inside a shipping box featuring DEMN branding.