I think what photographers need foremost is all encompassing firmware updates that really fixes every fixable bug.
"Speaking to TechRadar, Mark Thackara, national marketing manager for Olympus UK, said that the possibility of camera apps had been discussed in the past.
"It's an interesting one, and the US seems to be a lot more in tune with that than the Japanese [where Olympus is based].
"The Japanese are known for jealously guarding the secrets behind the cameras though, so for now it's very unlikely - they don't want any one to know how it works."
The discussion comes after Polaroid announced its SC1630 "smart camera" at CES at the beginning of the month. The camera uses the Android operating system, allowing for extension via apps that can be bought on the market. It is the first camera of its kind, though of course all Android smartphones also have inbuilt cameras."