Mumbai: Reliance Jio Infocomm Ltd. (“Jio”) today announced an exclusive partnership for the Indian market with Screenz, a platform for “entertainment-based interactivity” used by world’s top broadcasters and format owners.
The company said, this partnership will add to Jio’s existing platform for gamification, which has proven itself time and again, as seen during the on-going Jio Cricket Play Along, where it has enrolled over 65 Mn unique users already, who are consistently playing the game as well as the Jio Kaun Banega Crorepati Play Along game, where it took KBC to every home and therefore in the common man’s reach.
With this exclusive partnership, Jio Screenz will become the largest platform and one of the only integrated providers of entertainment-based gamification in India, said company statement adding that, this will empower broadcasters and publishers to create engaging content with robust scalability. The features on this platform are highly adaptable for varied content, allowing for live, real-time interactions between broadcasters and viewers, keeping them watching and engaged.