Italian Serie A football club Fiorentina has entered into a partnership with IT services provider Var Group.
The three-and-a-half-year deal will run until June 2022. Var Group will serve as an exclusive digital partner of Fiorentina and support the club’s digital transformation project.
Var Group will benefit from brand exposure on Fiorentina’s training kit, as well as exposure at the club’s training centre and on the LED boards at the Stadio Artemio Franchi.
The company will also take part in activities on Fiorentina’s digital channels.
German Bundesliga football team Werder Bremen has entered into a partnership with domestic online information technology store One.de.
Spanish Liga football team Real Sociedad has reached an agreement for Chinese mobile and internet technology company Qbao.com to become its main sponsor for the 2014-15 season.