Amazon has released a new video commercial for the $79 Kindle that targets the one flaw (or limitation) of the iPad – it is nearly impossible to read books on your iPad while you are out in the sun because of the reflective glass screen.
The other point that Amazon is trying to highlight in the video is that Kindle is more value for money – you can get a bundle of two Kindle Fire units and one Kindle 5 unit for less than the price of an iPad.
Here’s the original Kindle ad that Amazon released about an year ago. It uses the same setting – a girl sunbathing near the pool and reading on her Kindle – and they have even hired the same actress – Anna Zielinski – to do the sequel.
On a related note, I have an iPad 2 and the new Kindle 5 (see setup) and I almost always prefer reading long form content on the Kindle. The iPad is good for flipping through PDFs or for watching multimedia content but Kindle is much better for reading text whether you are indoors or outside in direct sunlight.