The aftermarket accessories industry is growing due to consumer desire to personalize their vehicles. A major automaker wanted to leverage their extensive accessories catalog and capitalize on that market growth.
In collaboration with the client, One10 conducted a strategic planning session to develop an annual marketing and communications plan—with timely reviews to address new/ongoing issues and opportunities. We then designed, developed, and produced multiple marketing pieces for salespeople and consumers.
Further, One10 developed and managed an incentive to motivate dealership sales forces to move more accessories.
In the first three years, the overall accessories business grew by more than 80%.
Since our initial engagement nearly a decade ago, our partnership with this client has produced hundreds of additional projects and business challenges which One10 has solved.