SEO stands for Search Engine Optimization. This is the practice of maximizing the number of users to a particular website by guaranteeing that your firm’s’ website appears high on the first page of the search engines results.
These statistics just highlight how important it is to incorporate SEO into your business marketing plan. Is your law firm website one of the first results to show up? If not you need some SEO SOS.
How can SEO help your law firm?
SEO can help you improve your search engine rankings, which has the potential to improve your firm’s reputation and online presence. In order to appear among the first organic listings, you have to create content that both attracts Google’s algorithms and your users. You will have to invest a considerable amount of time and money in order to create high-quality content that is worthy of appearing on the top listings. However, in order to retain your position as the top ranking, you will have to maintain and invest time in producing new content that serves as tangible resources, so that you are constantly receiving new and more traffic.
When SEO is combined with PR you can truly maximize your results. An example of this is through link building. Once you have earned links from prestigious websites this will open the doors for publications and influencers to advertise and talk about your company. This is another effective way of distributing your content to potential victims and clients.
How can you compete for organic traffic?
The lower the competition of the keyword the better. Make sure to find a keyword that is also specific to the type of service that you offer.
–What questions are your target market asking?
Make the preview of your website compelling so that you increase your chances of your CTR (click through rate).
Organization of your website is extremely important. The presentation of your website will be the first impression that your user will get, which will give them an insight into the firm’s reputation and image.
PPC stands for Pay Per Click. This is a non-organic form of internet marketing that allows the advertisers to pay every-time their ad is clicked on. It is non-organic because you are buying your traffic instead of earning it organically. Through PPC your firm can leverage search engine traffic by paying or bidding for keywords that are related to the niche of your firm. PPC’s true value lies in its expansiveness and speed. It is the most effective method to create exposure and to build brand awareness especially when you are starting up a new firm.
When done correctly both PPC and SEO can get your firm on the front pages of the search engine. However, it should be noted that PPC is more effective for products than it is for service companies and in this case for law firms. On the other hand, when it comes to a long-term lifespan of your internet marketing, SEO offers better value in search marketing. It is the most affordable and beneficial form of marketing for your law firm.
Which programme should I invest in?
Both programmes have shown how important it is for your company to invest in an effective marketing strategy. Here at St8, we are a company that strikes the balance and maximizes each programme. We can offer our services to provide your firm with a long-term effective marketing strategy, that will build your reputation and increase your online presence.