One of the main goals of any business is to increase or improve sales in order to increase its profits or business gains. If we want to increase sales, one option is to take actions that encourage the customer to visit your store (marketing campaigns, discounts, one-off offers, etc.) so that the increase in visits to the point of sale can have an impact on consumption and expenditure.
Another option is to improve the customer’s buying experience. An improvement in the buying experience will pose a positive effect on customer conversion and loyalty, which will give a good effect on sales, like having a touch screen display at your checkout area.
In this article, we will see how information about our customers’ behavior and the improvement of the buying experience can have a good effect or a positive nudge on sales.
How to Improve the Conversion Rate of the Point of Sale?
A very important fact to ensure improvement in the conversion rate of your store rests on your understanding of your customer’s behavior. For this, it is important to observe and analyze business data.
The analysis of traffic data makes it attainable to measure how many people are at any time of the day in the store. The more people in the store, the fewer conversions, and the average basket tends to be lower.
Indeed, it often happens that we have the same amount of staff available at any time of the day, so when traffic is at its peak, there is not enough staff to properly serve all our customers (customers unattended, long queues) and so we can lose sales opportunities.
To optimize this and be able to adapt staff to traffic peaks, it is important to analyze point-of-sale traffic trends by day and by time to anticipate peaks of visits.
The staff is an advantage of the physical trade because it allows a personalized and individual treatment to each customer. The treatment of customers by the workers can be an excellent sales engine so that the staff must be trained and motivated. In food shops, the craftsman and his employees must advise customers on products and their preparations.
Also, the active listening of workers in a store is also important because they can identify the main weaknesses and customer requirements and help us discover the brakes that prevent customers from making more purchases.
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