Land Rover wanted to increase favorable brand perception and maximize awareness of its latest model to fill the gap between their branding and direct response efforts.
Leading up to the debut of its flagship G4 phone release, LG wanted to create a positive buzz that would generate awareness and influence consumers' decision-making process.
Motorola wanted to drive product awareness and positive sentiment of its flagship phone, the Moto X Gen 3, also known as the Moto X Pure Edition.
L'Oreal wanted to increase awareness and preference for La Palette, a new eyeshadow product that needed to stand out in a highly competitive space.
NetApp, a data storage and cloud solution, wanted to further establish thought leadership in their space by promoting select content.
The tourism board of Ireland wanted to present the country as an attractive year-around, must-visit destination to extend its travel season.
With Escape and F-150 having been available for several years, Ford Canada wanted to create a new and positive perception for the established models.
With the announcement about removing artificial flavors and dyes from its cereal, General Mills wanted to capitalize and earn the full trust of moms.