On 2nd December the annual event of lightning up city’s central Christmas tree took place in Riga. But this time it was organized in an unusual way. Scandiweb build the world’s largest Rube Goldberg machine for this purpose and the event served as a Guinness World Record attempt.
To achieve company goals, an integrated communication campaign was implemented.
The outcome was incredibly successful - we reached more than 20M people around the world and had 156 publication in Latvian and 625 in international media.