He thought no one would notice.
The latest viral social-media craze isn't about flipping a water bottle; it's about filling it.
For a Virginia high school student named Brian Milan, matching his shoes with his outfits apparently felt played out. So he took his coordination skills to the next level — by matching the color of his shirts to the color of his drinks. Day after day. Making no mention of it to others. The color pairings were meant to be a joke with himself. But a classmate named Chloe picked up on the pattern and documented Brian's iconic style for the world.
Of course, Twitter blew up at the sight of such undeniable brilliance. Chloe's tweet racked up over 100,000 RTs and 300,000 likes in just six days, with many users anointing Brian a hero and legend.
They're also spitballing ideas for his next shirt–drink combos.
Now that everyone understands the power of a beverage accessory, I predict clothing stores will start selling matching juice drinks with their spring lines.
Thank you, Brian, for your contribution to fashion.
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