The 2m20s clip closes with a young Elton unwrapping a piano in what is supposed to be the sitting room of his home in his London home in the 1950s.
It's worth a watch, and the same can be said for this year's John Lewis ad, which features the one and only Elton John.
Others reacting to the advert were reminded by the recent social media campaign for Manchester United's signing of footballer Alexis Sanchez.
It's moved other viewers too, with some saying it made them cry.
Elton John's John Lewis commercial will make televised debut on Britain's ITV Thursday evening.
The song choice was also criticised, with one user saying the retail company should have opted for Sir Elton's Step Into Christmas instead.
"The speculation in recent months around the costs associated with this year's ad is wildly inaccurate and our total spend is similar to previous years", the press release stated.
"The John Lewis Christmas campaign is an iconic part of Christmas now and has had so many warm memories and associations for us, with all of our Christmases, so to be asked to be part of that was a huge honour".
So this holiday season, remember that sometimes the gifts you give can impact someone's life as a whole in ways you may not expect. What is the most memorable gift you've received?