SCHUELLER DE WAAL stages their Spring-Summer 2017 collection in a performance art presentation evolving around ‘being multidimensionally normal’. The performative piece ‘Lady Blabla’ humorously depicts on the relationships of designers with their agents and muses and satirically illuminates on scenarios designers have to face in order to have their workbeing seen. The piece as part of a collaborative fashion presentation of emerging fashion talent. SHOWROOM ROOMSHOW.