Anita brings over 17 years of professional experience in both traditional and digital marketing, including brand management, product marketing, online user acquisition and retention, CRM, market research and user experience design. At Oriente, Anita oversees regional brand marketing strategy development as well as driving implementation at a local market level with a focus on user growth. Before this, Anita spent five years building LU.com’s brand and user base to reach 30M registered users and trading volumes of RMB100B monthly as Vice GM of Sales & Marketing. She also has over a decade of experience driving marketing and user acquisition strategy across markets in Asia with eBay, Yahoo, Philips, and Allianz Group. Anita holds a double MBA degree from the Chinese University of Hong Kong and the Chang Gung University of Taiwan.