he had married in 1983—hosted the Fall Bash, to promote goodwill among company employees and friends. In 2009, the Fall Bash became the subject of controversy after the company attempted to censor the press about it. In 2010, Burton announced that Burton Snowboards would cease manufacturing in Vermont and move production to Austria. More recently, the company has shifted some of its snowboard production to China. In December 2011, Burton named his wife, Donna Carpenter, as president of the company. In 2013, Donna Carpenter estimated that the company had 40 to 45% of the snowboarding market, which totaled $236 million. She said that the U.S. market constituted 35% of the company's business, with Europe making up 30%, and Japan and Canada the rest. In May 2014, Burton named Mike Rees as CEO, while remaining as founder and chairman. In December 2015, Burton named Donna Carpenter as CEO (Mike Rees having left to be closer to family) and John Lacy as president. In 2016, in light of the company's 40th anniversary, Burton's Chief Creative Officer, Greg Dacyshyn, stated he wished to keep both the sport and lifestyle aspect of the brand going for many years. Jake Burton Carpenter died at his home on November 20, 2019, due to a recurrence of testicular cancer. Technology The first Burton snowboard was the BB1, a narrow board consisting of single-strap bindings with a rope and handle attached to the nose. The company started using a single-channel binding-mounting system on its 2008 models. In 2009, this system was installed on other snowboard lines. A binding system was created with this system that was designed to give the rider more control and a greater board feels. This binding system, named EST® (Extra Sensory Technology), eliminates weight by mounting the binding to the board from the sides of the binding instead of the middle, getting rid of the middle baseplate. Company overview Burton is now the second-largest snowboard manufacturer in the US; and its products are marketed worldwide in over 4,348 stores, 1,536 of which are in the United States. In 2003, Burton allowed several online companies to sell Burton products over the internet. For years, Burton products had been available only through local stores; but the company felt that an online presence would allow buyers to have an alternate way to buy Burton products, instead of having to turn to another brand. As well as selling