In 2020 Thor Björgólfsson and David de Rothschild co-founded The Lost Explorer Mezcal, which is created in partnership with Maestro Mezcalero Don Fortino Ramos and his daughter. It is a sustainably crafted and Oaxacan-cultivated mezcal brand. The Lost Explorer Mezcal most recently received Double Gold (Salmiana), Gold (Espadin) and Silver (Tobala) recognition from the San Francisco World Spirits Competition, the most established and influential spirits competition in the world. The brand was also named Taste Master, the prestigious accolade of the best of the best across the tequila and mezcal category, in a competition hosted by The Spirits Business. In popular culture Björgólfur Thor Björgólfsson is the inspiration for the main character of Bjarni Harðarson's satirical novel about the 2008–11 Icelandic financial crisis, Sigurðar saga fóts: Íslensk riddarasaga, where his counterpart is the main character, Sigurður frits ('fótur') Bjarnhéðinsson. He is also the inspiration for the main character of Bjarni Bjarnason's novel Mannorð ('reputation'), Starkaður Leví, who pays for the identity (and the life) of a well respected writer. Björgólfur Thor and his great-grandfather Thor Jensen are the subject of the 2011 documentary film Thors saga'' by Ulla Boje Rasmussen. References External links Forbes article Data on Björgólfur The Tennessean on Icelander tycoons Yahoo news on Actavis group Actavis website Straumur website 1967 births Living people People from Reykjavík New York University Stern School of Business alumni 21st-century Icelandic businesspeople Icelandic billionaires Businesspeople in the pharmaceutical industry Icelandic people of Danish descent Icelandic bankers Thors family People named in the Paradise Papers