night of the iPPV, Strong lost again, this time to El Generico. After the match, Strong's teammate from the House of Truth, Michael Elgin, attacked Generico until Colt Cabana made the save. Christopher Daniels also came out, presumably to assist fellow babyfaces Cabana and Generico, but turned heel after hitting Generico with the Book of Truth and hitting Cabana with the Angel's Wings, thus joining the House of Truth. On August 13 at the first ever TV tapings of Ring Of Honor Wrestling under Sinclair Broadcasting Group, Strong received another shot at the ROH world title against Davey Richards but was unsuccessful. On March 31, 2012, at Showdown in the Sun, Strong defeated Jay Lethal to win the ROH World Television Championship for the first time, in the process becoming the second person to win the ROH Triple Crown. On June 29, Strong lost the title to Adam Cole. After defeating former stablemate Michael Elgin on December 16 at Final Battle 2012: Doomsday, Strong quit the House of Truth. On March 2, 2013 at the 11th Anniversary Show, Strong would end his feud with Elgin, being defeated in a Two out of three falls match. Various feuds and departure (2013–2016) Throughout 2013, Strong won numerous singles matches and in mid-2013, began a friendly rivalry with Adam Cole with both men trading victories. After the ROH World Championship was vacated, Strong entered a tournament to determine the new champion as a face, defeating Matt Taven in his first round match on August 3. On August 17, Strong was eliminated from the tournament in the second round by Kevin Steen. On October 5, Strong challenged tournament winner and ROH World Champion, Adam Cole, in a No Disqualification, No Count Out match, but would come up short. In late 2013, Strong would dub the name "Mr. Ring of Honor" for his consistent stint in ROH. On December 14, 2013 at Final Battle 2013, Roderick Strong would turn into a villain with B. J. Whitmer and Jimmy Jacobs, by attacking Eddie Edwards, citing that they were sick of people being celebrated when they walk out of ROH, while the constants in ROH would go unappreciated. This villainous group is known as The Decade. On January 4, 2014, Strong was defeated by the returning A.J. Styles. Throughout 2014, Strong was ousted from The Decade after falling out with Adam Page, Strong then fended off an