direct audio feeds allowing the user to listen to live driver and team conversations, as well as the radio broadcast and an exclusive audio-replay feature." From 2008 to 2016, Sprint Corporation was the major title sponsor of NASCAR’s top racing series, formerly called the NEXTEL Cup, which became known as the Sprint Cup Series on February 9, 2008. Since then, Sprint signed a contract extension with NASCAR to continue sponsoring the series through the 2016 season. Sprint was replaced by Monster Energy after the 2016 season. Sprint Corporation held the naming rights to the Sprint Center in Kansas City, Missouri; after the merger in 2020, the arena was renamed the T-Mobile Center (not to be confused with T-Mobile Arena in Las Vegas). Sprint Nextel announced in December 2011 that it reached a multi-year exclusive partnership with the National Basketball Association (NBA) to be the league's official wireless service partner. Sprint was also a sponsor for the Copa América Centenario in 2016. Television Sprint was a sponsor of the Fox television series 24 and Fringe. Sprint was a major sponsor of the NBC television series Heroes and provided exclusive web content to subscribers. Sprint was also the mobile sponsor of NBC's The Voice. Sprint was a major sponsor of competition reality shows, such as Big Brother and Survivor'' on CBS, which enabled viewers to vote each week for "Player of the Game". See also Open Handset Alliance SoftBank Corporation References External links Official website (Archive) (Wireless) T-Mobile US Defunct telecommunications companies of the United States Defunct companies based in Kansas Companies based in Overland Park, Kansas Defunct mobile phone companies of the United States Companies formerly listed on the New York Stock Exchange Telecommunications companies established in 1899 Retail companies established in 1899 American companies established in 1899 Telecommunications companies disestablished in 2020 Retail companies disestablished in 2020 American companies disestablished in 2020 2013 mergers and acquisitions 2020 mergers and acquisitions Deutsche Telekom Spin-offs of the Southern Pacific Transportation Company Tier 1 networks 1899 establishments in Kansas 2020 disestablishments in Kansas