to snowboard. Burton has teamed up with the American Association of Snowboard Instructors, the Canadian Association of Snowboard Instructors, and major resorts around the world. In December 2016, Burton launched a pop-up shop on Newbury Street in Boston. Controversy In January 2022, BBC News reported on Burton's expansion into China and highlighted the company's role in promoting Xinjiang as a winter sports destination (ahead of China's hosting the Winter Olympics). Craig Smith, the boss of the company's China subsidiary, told the BBC Burton didn't want to "divorce" itself from the region by refusing to do business there, despite allegations of human rights abuse, including genocide of the Uyghurs. Allegations that the local Uyghur population of Xinjiang have been used as forced labor to pick cotton has also been observed to be at odds with Burton's membership of the Better Cotton Initiative - an industry body that aims to ensure the global cotton supply chain is free of forced labor. References External links 1977 establishments in Vermont American companies established in 1977 Clothing companies of the United States Companies based in Burlington, Vermont Manufacturing companies based in Vermont Privately held companies based in Vermont Snowboarding companies Sporting goods manufacturers of the United States