ITM Cup as ITM gained the naming rights, after becoming the principal sponsor. Canterbury tied Auckland with 45 points during the round robin, but managed to top the table after having a better points differential than Auckland. Canterbury hosted the semi-final against Wellington. In a high scoring match, Canterbury outdueled Wellington 57–41. Canterbury faced Waikato the 3rd seed, after Waikato upset Auckland 38–37 in the other semi-final. Canterbury defeated Waikato in the final 33–13. Canterbury earned its first ITM Cup title and eighth title overall. Canterbury achieved its first threepeat, only the second province (Auckland) to accomplish this. Due to the 2011 Rugby World Cup, there would be no semi-finals to allow more time for the world cup. As a result, only the top two sides would qualify for a final. Canterbury posted a record of 6 wins and 4 losses, allowing Canterbury to finish as the 2nd seed. Despite Taranaki having 7 wins and 3 losses, Canterbury qualified because it had more competition points, Taranaki (31), Canterbury (33). Canterbury had to travel to Hamilton to face Waikato in the final for the second time in two years. Canterbury defeated Waikato 12–3, with both teams only able to score through penalty's. Canterbury earned its ninth title and equalled Auckland's feat of a fourpeat. The 2012 season was another successful year for Canterbury. Canterbury tied with Wellington on 39 competition points, but finished top of the table due to better points differential. Canterbury faced Taranaki in the semi-final. Despite being expected to win easily, Taranaki, at full-time the score was tied at 27–27, forcing extra-time. In extra-time Canterbury's superior fitness paid dividends, running out to a 51–27 victory. Canterbury hosted Auckland in the 2012 final. Canterbury beat the Auckland team 31–18. Canterbury become the first team to win five titles in a row, a feat not even Auckland managed in their golden years. Canterbury earned its tenth title. In 2013, Canterbury become the first team to win six title in a row. Canterbury finished 2nd in the round robin behind Wellington, after posting a record of 8 wins and 2 losses. Canterbury hosted Auckland in the semi-final. In an offensive game, Canterbury beat Auckland 56–26. Canterbury faced Wellington away in the final. Canterbury defeated Wellington 29–13. Canterbury made history by winning six title in a row. In 2014, Canterbury's streak came to an end. Canterbury posted a record of 7 wins