it would publish a third installment to the F.E.A.R. series in the fall of 2010. On April 20, 2010, Warner Bros. Home Entertainment Group acquired Turbine, Inc. the developer of the famous MMOs Asheron's Call, Dungeons & Dragons Online and The Lord of the Rings Online. On June 4, WBHEG and Turbine, inc. said that the massively multiplayer online title The Lord of the Rings Online was to become a free-to-play game that autumn. WBIE announced 6 days later that Mortal Kombat, a reboot of the series (and considered the series' most brutal installment to date), was due for release on the PlayStation 3 and Xbox 360 in 2011. Mortal Kombat was developed by the newly renamed NetherRealm Studios, led by series creator and creative director Ed Boon. Branching out from Game Party for the Wii, WBIE attempted to leverage the Xbox 360's new full-body motion-sensing device Kinect on June 14 and revealed Game Party: In Motion for the new device, set for a November 4 release as a launch title. After Kevin Tsujihara became chairman and CEO of Warner Bros., he promoted Diane Nelson to the post of President and Chief Content Officer of Warner Bros. Interactive Entertainment. In January 2015, David Haddad was named Executive Vice President and General Manager of the company and was promoted to President in October. On December 19, 2016, it was announced that Warner Bros. would no longer develop or publish The Lord of the Rings Online or Dungeons & Dragons Online; further development of the game would be handled by a newly formed studio, Standing Stone Games, with publishing to be transitioned over to Daybreak Game Company. The new studio would take the old development team from Turbine, leaving Turbine as a mobile-only developer. As part of the deal, Daybreak did not pick up the rights to Asheron's Call, an original IP created by Turbine and thus owned by Warner Bros. as part of the 2010 acquisition. This resulted in the closure of Asheron's Call and Asheron's Call 2: Fallen Kings on January 31, 2017. On January 24, 2017, it was announced that recently-closed studio Avalanche Software and its Octane engine software were acquired by Warner Bros. from Disney Interactive Studios and the studio was reopened, with John Blackburn returning as its CEO. The studio's first title under Warner was a companion video game to the Disney-Pixar film Cars 3, titled Cars