programming strategies. KBMB had also been beaten at times by KDND, a straightforward top 40 more in tune with 103.5's current direction. Another reason for KNTY's Class A status is due to KHSL-FM in Chico, who also resides at the 103.5 frequency. As a result, KNTY's coverage is limited to mostly Sacramento County proper, although the primary signal basically covers the urban and more populated portion of the market. Since its shift from Rhythmic to Mainstream in 2011, KHHM's ratings had been low, making them hard to compete with KSFM and KDND (at the time it was on the air), although it improved somewhat slightly by being first and faster on current Pop hits and playing newer artists like One Direction and Capital Cities. In March 2014, KHHM decided to dump the Top 40 format for Rhythmic Contemporary, and although they continued to play some pop songs, it had enough Hip Hop and R&B songs to compete with KSFM. This was probably done for ratings boost and to leave the clustered Top 40/CHR race, which they came in last every month since flipping formats in 2010, although their return had them facing off with Rhythmic AC rival KHYL as well. However, by August 2014, KHHM returned to BDS' Top 40/CHR panel, due to KHYL's shift to a short-lived Rhythmic direction and its return to a more Pop-skewing presentation (Mediabase had KHHM listed on its Rhythmic panel until its flip in July 2019). Programming In 2005, long time 106 KMEL air personality Short-E and ex-KSFM Davey D both joined the Bomb Family. Although they enjoyed high ratings after their arrival to KBMB, Davey D's career with KBMB was cut short when he parted ways with the station in January 2008. Another change in the lineup took place in 2008 when Short-E, who was doing mornings with co-hosts Lady Stephanie and Famous, was moved to afternoons after the station placed Big Boy in the morning drive and his co-hosts were let go. On Sunday mornings, KHHM aired Gospel programming from 6 AM to 12 noon with Tommie Goss from the late 1998 until early 2010 when he left the station for KHYL. In 2011, KHHM revamped its lineup, with the launch of the "Hot 1035 Hot Morning Mess" with JayMarzz and Roxy featuring the Breakfast Club mix with DJ Tosh, PD Pattie Moreno,"The Latin Diva," in mid-days featuring the Caliente Mix at