Alizé is a line of alcoholic drinks. It is produced in several varieties that can be consumed neat or can be used in mixed drinks. As of 2020, the line consists of eight vodka-based liqueurs, all of which are 16% alcohol (32 US proof). The products are Alizé Gold Passion, Red Passion, Bleu Passion, Peach, Apple, Pink Passion, Pineapple, and Mango. Each of these liqueurs is a blend of French vodka, passion fruit juice, and other exotic fruit juices. History In 1984 Alizé was introduced by the Kobrand Corporation at the Wine and Spirits Wholesalers of America convention in New Orleans. A common company known as L & L was created to produce and distribute Alizé. In 1986, Alizé Gold Passion was introduced in the United States, initially targeting 45- to 55-year-old white women. It did not sell well until the mid-90s when its price was dropped from $45 to $16 per bottle and started to appear in rap videos such as Tupac Shakur's "Thug Passion". The packaging of Alizé has undergone three major changes: a new bottle shape and an updated label with foil imprinting and a larger name in 2002, followed by a frosted bottle and silk screened label in 2006, and the transition to a clear bottle for all flavors in 2007. Advertising Throughout the 1990s Alizé advertising involved promotions like a Culinary Mentorship Challenge, which offered the grand prize of a month-long study program at Le Cordon Bleu, and Operation Redhead, a collaboration with Manic Panic that chose 250 winners the opportunity to become redheads via a special-edition hue of hair dye. From 2016 to 2017, Alizé sponsored the Tupac biopic “All Eyez on Me,” and in 2018, Alizé partnered with The Doughnut Project to create a limited time only rose-colored doughnut with crème filling topped with an Alizé Pink liqueur and lime glaze, complete with a candied lime finish. Wendy Williams was the spokesperson for Alizé from 2006 to 2007. Her activities included a 5-city national tour called Alizé LIVE! Presents The Wendy Williams Experience, highlighting her signature radio show. Varieties Alizé Gold Passion, the "original" Alizé, is a blend of passion fruit juice and other fruits blended with cognac (and now vodka). It was introduced in 1986. Alizé Red Passion, introduced in 1998, is a combination of the original Gold Passion with cranberry and peach. Alizé Bleu Passion, introduced in 2004, is a blend