Deluxe Distribution is an Ermico Enterprises, Inc-owned subsidiary founded in 1986 with limited partner Brian Ware in San Francisco. Deluxe was formed to distribute the Beware Record label, and other small record labels popular with skateboarders, along with Thunder Trucks and Supercush Bushings. Deluxe distributes six skateboard brands and owns DLXSF, a retail outlet. Brands Spitfire Spitfire is a wheel company that was founded in 1987. The company released a video, entitled Spitfire, in 1993. The company also produces skateboard bearings, skateboard tools, griptape, and soft goods (e.g. T-shirts, gloves, caps), stickers, and accessories (e.g. bags, wallets, air freshener). As of fall/autumn 2012, notable team-riders from the company's roster include Bryan Herman, Andy Roy, Peter Hewitt, Theotis Beasley, Peter Ramondetta, Erik Ellington, Dennis Busenitz, Andrew Reynolds, Sean Malto, Brian "Slash" Hansen, Trevor Colden, Grant Taylor, Dylan Rieder, Chris Pfanner, Vincent Alvarez, Louie Lopez, Eric Koston, Chris Cole, Omar Salazar, Mike Mo Capaldi, John Cardiel, Tyshawn Jones, Mike Anderson, Shane O'neill, and Guy Mariano. Individual video parts have been released by Spitfire team riders in the 21st century, either as an introduction to the team, or to accompany the release of a new product. Notable video parts include Reynolds' introduction part, Capaldi's introduction part (in the form of a mock "Sponsor-me" video), and Daewon Song's promotional part for the "Enter the Daewon" signature wheel model. Real Origin Real Skateboards is a skateboard company that was founded in 1991 by Tommy Guerrero and Jim Thiebaud, ex-Powell Skateboards riders at the time of formation, with support from skateboarding pioneer and entrepreneur, Fausto Vitello. Guererro explained in a twenty-year anniversary interview: I'm not quite sure how me and Thiebaud met; through mutual friends, I think. We were skating together all the time, when he moved to the city and I was giving him Powell gear, and that's, and then he got on Powell, you know, after that—he just felt it wasn't right, you know? And, he went to skate for Natas. You know, he skated for, for, SMA for a while, and then the opportunity came to do something with Real. He approached me, but also Fausto and those guys approached me to be part of it, and at that point in time, at Powell, I was sort of being put on the back burner—'cause all the young guns coming, and I felt it, I knew, you know. And I figured, shit, I want