Unified Structured Inventive Thinking (USIT) is a structured, problem-solving methodology for finding innovative solution concepts to engineering-design type problems. Historically, USIT is related to Systematic Inventive Thinking (SIT), which originated in Israel and is related to TRIZ, the Russian methodology. It differs from TRIZ in several ways, but most importantly it is a simpler methodology, which makes it quicker to learn and easier to apply. It requires no databases or computer software. (But note that the purest application of TRIZ does not require databases or software either.) The goal of USIT is to enable a problem solver to invent multiple solution concepts in as short a time as possible for real-world problems (day-to-day technical problems in all fields). Key to this methodology is its ability to establish, quickly, unusual perspectives of a problem situation. Innovative results are achieved using tools (heuristics) designed to elicit complementary contributions from both cerebral hemispheres, generating logical and creative concepts. USIT tools and methods began their development in the Ford Motor Company Research Laboratory in a training program called structured inventive thinking that continues to be taught and applied in Ford Motor Company worldwide engineering locations (see History and Industrial Experience). Introduction Problem solving is most commonly used in professions such as, engineers, scientists, mathematicians, all of whom have academic degrees, and inventors who bear patents as proof to their talent. Engineering and science are mostly based on an algorithmic-type of problem solving developed by applied mathematicians. Inventing is not an algorithmic process; it is a result of unrestricted creative thinking—inspiration. Lacking in algorithmic processes, inventive-type problem solving methodology has eluded much of academia. Many methodologies have been developed and marketed for filling this gap. Though they may or may not involve algorithms, they often entail structured methodology. USIT has structure, but no algorithms. History The methodology known as systematic inventive thinking (SIT), now known as advanced systematic thinking (ASIT), was brought into Ford Motor Company in 1995. Dr. Roni Horowitz and colleagues developed SIT in the early 1990s with the goal of simplifying TRIZ. It was introduced into Ford by Dr. Ed Sickafus who modified the methodology for adaptation into an automotive environment and named it "structured inventive thinking", retaining the acronym SIT in honor of the earlier work. In 1997, Ford Motor Company approved the publication of a textbook, Unified Structured Inventive Thinking – How to Invent by Dr. Ed. Sickafus. Since 2000,