argued, would not televise a Mandela concert if it followed the AAM and ANC campaign policies. They would regard it as a political event. Other broadcasters would provide only limited airtime. But a positive birthday tribute would conform to the broadcasters' entertainment mandate and there would be a good chance they would show the full day's event. Hollingsworth was not seeking ANC backing because that would have put off broadcasters. He wanted the AAM's backing but, for similar reasons, did not want the movement's name on the event. Terry was the first to come round to Hollingsworth's view, but needed some time before persuading the rest of his team. On the other hand, he quickly won the approval of Archbishop Trevor Huddleston, the AAM president and a former priest in southern Africa. Signing up first artists By the time that the Anti-Apartheid Movement had agreed to support the concert, Hollingsworth had booked Wembley Stadium for the following June and had approached several artists in addition to Simple Minds. Few were saying a definite no, but hardly anyone would commit. Hollingsworth wanted Dire Straits, one of the largest acts in the world and the kind of act that was needed if broadcasters across the world were to sign up for the event, to head the bill. The group took the same line as Simple Minds. The band's manager Ed Bicknell said that Dire Straits would perform if other top acts also agreed, but Hollingsworth was not to mention Dire Straits in persuading the other acts. Hollingsworth signed up other big names, albeit on a provisional basis, put them in touch with one another and finally they all, including Dire Straits, agreed to perform. With clearly enough talent on board, Hollingsworth announced the bill in March, three months before the 11 June event. The list included: George Michael, Dire Straits, Whitney Houston, UB40, Aswad, Sly and Robbie, Bee Gees, Miriam Makeba and Hugh Masekela. The announcement of the list made it easier to bring in further artists, including the Eurythmics who had earlier refused three times, but other big names also. There were some difficulties. Bicknell, for instance, was shocked when Hollingsworth told him there was one condition to Dire Straits playing. The band must rehearse for the event because it had not been on tour for some time and had even disbanded, albeit temporarily. Hollingsworth, in fact, told most of the