the visual products of society—their production, consumption and meaning. Communication with images and media other than words A third dimension of visual sociology is both the use of visual media to communicate sociological understandings to professional and public audiences, and also the use of visual media within sociological research itself. In this context, visual sociology draws on the work of Edward Tufte, whose books Envisioning Information and The Visual Display of Quantitative Information address the communication of quantitative information. Qualitatively, visual sociology can be analyzed through content analysis, semiotics, and conversation analysis. Visual sociology considers the logics of presentation of sociological and anthropological documentarians and ethnographers like Robert Flaherty, Konrad Lorenz, Margaret Mead and Gregory Bateson, and Frederick Wiseman. Visual sociology also requires the development of new forms—for example, data driven computer graphics to represent complex relationships e.g., changing social networks over time, the primitive accumulation of capital, the flow of labor, relations between theory and practice. See also Visual anthropology Visual communication Visual culture References External links IVSA website BSA Visual Sociology Group (UK) ArtLab website Articles on Fieldwork Goldsmiths MA in Visual Sociology Documentary film genres Sociology of art