on every level of social organization, from top to bottom. Self-presentation theory The book proposes a theory of self that has become known as self-presentation theory, which suggests that people have the desire to control the impressions that other people form about them. The concept is still used by researchers in social media today, including Kaplan and Haenlein's Users of the World Unite (2010), Richard W. Belk's "Extended Self in a Digital World" (2013), and Nell Haynes' Social Media in Northern Chile: Posting the Extraordinarily Ordinary (2016). Reception In 1961, Goffman received the American Sociological Association's MacIver award for The Presentation of Self in Everyday Life. Philosopher Helmut R. Wagner called the book "by far" Goffman's best book and "a still unsurpassed study of the management of impressions in face-to-face encounters, a form of not uncommon manipulation." In 1998, the International Sociological Association listed The Presentation of Self in Everyday Life as the tenth most important sociological book of the twentieth century, behind Talcott Parsons' The Structure of Social Action (1937). See also Impression management References External links 1956 non-fiction books 1959 non-fiction books Sociology books Books by Erving Goffman Works about everyday life Books about social constructionism Symbolic interactionism