led by Ken Hunt. In the early 1990s, KXOA-FM's popularity began to wane following the launch of competitors in KYMX and KGBY; ratings fell by roughly half from 1990 to 1993. Brown responded by hiring a new operations manager, Don Daniels, from WOMC in Detroit. Daniels moved to drop 1960s songs from the station's repertoire, and in May 1993, the station flipped to a more uptempo adult contemporary format branded as Xtra 107.9, advertising itself as featuring "no rap, metal, or Madonna". It also dropped its local news coverage. The format did not improve KXOA's ratings; on March 25, 1994, the station flipped to a classic hits format branded as Arrow 108, adapted from Los Angeles' KCBS-FM. The Arrow format challenged KSEG (96.9 FM) and KHYL (101.1 FM). In July 1996, Brown Broadcasting sold KXOA-AM-FM and KQPT (100.5 FM) to American Radio Systems for $50 million, bringing it to the market limit of five FM and three AM stations. Not even two weeks later, ARS acquired EZ Communications, which owned two FM and one AM stations in the market. As a result, ARS needed to sell three Sacramento stations. KXOA was sold to Entercom, which simultaneously acquired KSEG and KRXQ (93.7 FM) from Jacor Communications; the two purchases, totaling $65 million, gave Entercom a trio of rock-oriented radio stations. The combination of rock stations proved a problem for differentiating them and even resulted in changes in airstaff at stablemate KSEG. Management ultimately decided that the format was simply too similar to that station. As KDND At noon on July 14, 1998, Entercom made a move that general manager John Geary admitted should have occurred a year prior and flipped KXOA to Top 40/CHR as 107.9 The End with new KDND call letters. The first song on “The End” was “Everybody” by Backstreet Boys. In January 1999, the KXOA call letters, as well as the Arrow format and branding, were recycled by the former KRAK-FM at 93.7 MHz, replacing an ailing classic country station. "Hold Your Wee for a Wii" contest On January 12, 2007, KDND's morning show, the Morning Rave, held an on-air contest entitled Hold Your Wee for a Wii, in which contestants were asked to drink as much water as they could without urinating. The contestant able to hold the most water would win a Wii video game console; at the time, the Nintendo console was a very