Italy Colombia and Equatorial Guinea made their debuts in the FIFA Women's World Cup. Brazil, Germany, Japan, Nigeria, Norway, Sweden and the United States maintained their streak of qualifying for all six tournaments so far, while China PR failed to qualify for the first time ever. This is Mexico's first appearance since 1999 and France's first appearance since 2003. Organization Local organising committee The tournament is supervised by the "Women's World Cup 2011 Organising Committee Germany". President of the Organising Committee (OC) is former German international Steffi Jones; she started her work on 1 January 2008. German president Christian Wulff was named the patron of the tournament. The Organising Committee is chaired by Jones and supervised by the board of the German Football Federation (DFB). On 25 January 2009, Jones opened the committee offices and named her OC team. It is led by managing director Uli Wolter, who headed the Leipzig branch during the 2006 men's World Cup. Aside from Wolter, four department heads were named. Heike Ulrich is responsible for the tournament organisation, former German international Doris Fitschen heads the marketing department, Winfried Naß leads the department "Cities and Stadiums", and Jens Grittner, who served as the press officer for the 2006 Organising Committee, heads the communications department. Intended to advertise the tournament primarily in Germany, the Organising Committee named four national Women's World Cup ambassadors: former German internationals Britta Carlson, Renate Lingor, and Sandra Minnert, as well as shooting Paralympics gold medallist Manuela Schmermund. In October 2009, former U.S. international Mia Hamm was presented as the World Cup's international ambassador. Each host city except for Berlin also named two city ambassadors. They include footballers Matthias Sammer, Karl-Heinz Riedle and Rainer Bonhof, fencer Britta Heidemann or biathlete Magdalena Neuner. Emblem and mascot The official World Cup emblem, called Arena Deutschland, was presented by Steffi Jones and Franz Beckenbauer in the break between the women's and the men's game of the German Cup final on 19 April 2008. It shows a stylised stadium with stripes in the national colours of Germany, black, red and gold, and a pictogram of the Women's World Cup trophy in the upper right corner. It was designed by the Stuttgart advertising agency WVP. The tournament mascot, cat "Karla Kick", was presented during the opening game of the 2010 Under-20 Women's World Cup on 13 July 2010. The mascot was developed by the Frankfurt agency GMR