Trusted Media Brands, Inc. (TMBI), formerly known as the Reader's Digest Association, Inc. (RDA), is an American multi-platform media and publishing company that is co-headquartered in New York City and White Plains, New York. The company was founded by husband and wife DeWitt Wallace and Lila Bell Wallace in New York City in 1922 with the first publication of the magazine Reader's Digest. The company's brands include Reader's Digest, Taste of Home, The Family Handyman, Simple & Delicious , Birds & Blooms, Reminisce, Country, EnrichU, and others. At its peak in 1973, the flagship magazine had over 30 million subscribers and continues to be published in 30 countries. As of 2016, its portfolio of brands garners 53 million unique online visitors and 40 million print readers per month. History Trusted Media Brands, Inc. (TMBI) was founded as Reader's Digest Association, Inc. (RDA) in New York City in 1922 by married duo DeWitt Wallace and Lila Bell Wallace. The two self-published the first edition of Reader's Digest in February 1922. To market the magazine, the two used direct mail marketing and sent 5,000 letters to nurses and schoolteachers. In 1925, DeWitt Wallace purchased land in Westchester County, New York where he moved the headquarters of RDA. In 1927, the number of Reader's Digest subscribers increased to 30,000. In 1939, that number was up to 3 million, and, by 1973, it had reached over 30 million. In 1986, under the new leadership of George Grune, the RDA began creating and acquiring new brands and publications to diversify its portfolio. Its first special-interest magazine, Travel Holiday, was acquired in 1986 and was followed by the acquisition of The Family Handyman in 1987. In 1990, it acquired American Health. That same year, the company went public. At the time, it had 7,200 employees in 54 locations throughout the world. In 1991, RDA acquired Joshua Morris Publishing, a children's book publisher and made its first move into the children's book industry. In 2002, RDA purchased Reiman Publications and its selection of 12 magazines for $760 million. The deal gave RDA ownership over magazines including Taste of Home, Country Woman, Birds & Blooms, Country, Reminisce, Healthy Cooking, Simple & Delicious, Farm & Ranch Living, and others. In 2005, RDA launched Every Day with Rachael Ray and purchased Allrecipes.com the following year. Both would eventually be sold to the Meredith Corporation in 2011 and 2012 respectively. In