Country Standard Time critic Jon Weisberger gave the album a mixed review, saying that Morgan had a strong singing voice but that most of the songs were "by-the-numbers". Jim Patterson of The Ledger said that lead-off single "Something to Write Home About" was "pedestrian", but that the rest of the album was "an uncommonly assured hard-country effort". Late in the year, Morgan charted a Christmas single entitled "The Kid in Me". Morgan left Atlantic Records in early 2001 when the label closed its Nashville branch, but said that he was not afraid of his musical future because he still had a publishing contract at the time. 2002–2004: I Love It In 2002, Morgan signed with Broken Bow Records. The label released his second album, I Love It, in March 2003. Leading off this album was "God, Family and Country", a song dedicated to former Nashville session drummer Randy Hardison, with backing vocals from the group 4 Runner. It peaked at number 49 on the country charts. Following this song was Morgan's second Top 40 hit, "Almost Home". The song originally fell off the Hot Country Songs charts from a peak position of number 33. However, it experienced an unexpected increase in airplay after falling off the charts, so it was reinstated at the number 25 position three weeks later. After re-entering the charts, the song went on to a new peak position of number six on Hot Country Songs, also reaching number 59 on the Billboard Hot 100. In addition, it won Morgan and co-writer Kerry Kurt Phillips a Song of the Year award from Broadcast Music Incorporated. The album's next two singles, "Every Friday Afternoon" and "Look at Us", both reached the country top 30. By 2004, the album had sold more than 300,000 copies, and its success was cited by Billboard as the beginning of a new wave of commercial success among independently signed country music artists. Rick Cohoon of Allmusic gave I Love It four stars out of five, saying that Morgan's songwriting was "well-crafted" and that his service in the Army justified the patriotic themes of "God, Family and Country". Jeffrey B. Remz of Country Standard Time commended the album for maintaining a neotraditionalist country sound, but said that the ballads were "generic". 2005–2006: My Kind of Livin Morgan released his third album, My Kind of Livin', in 2004. It included eight songs that he co-wrote,