WPSD-TV (channel 6) is a television station licensed to Paducah, Kentucky, United States, serving as the NBC affiliate for Western Kentucky's Jackson Purchase region, Southern Illinois, the Missouri Bootheel, and northwest Tennessee. Owned by locally based Paxton Media Group, the station maintains studios on Television Lane in Paducah, and its transmitter is located at Monkey's Eyebrow, Kentucky. History The station signed on as WPSD on May 28, 1957, with an analog signal on VHF channel 6. It has been an NBC affiliate and owned by the Paxton family for its entire existence alongside Western Kentucky's major newspaper, The Paducah Sun. The "PSD" letters in the call sign stands for Paducah Sun-Democrat which was the paper's name at the time the station launched in 1957. It is one of the few television stations in the United States to have retained the same owners (Paxton Media Group) since signing on. Programming Syndicated programming on the station includes Wheel of Fortune, Inside Edition, Jeopardy!, and Dr. Phil among others. WPSD initially declined to carry Saturday Night Live. WPSD made a compromise after receiving negative feedback for the preemption; for several years, they delayed the variety show for an hour. In the early 1990s, the station finally decided to air the program at its network-recommended time of 10:30 p.m. CT. News operation WPSD serves more than fifty counties in southeastern Missouri, southern Illinois, western Kentucky, and northwest Tennessee. Among the area's big three outlets, the station focuses more on Western Kentucky since it is based in Paducah. In addition to its main studios, WPSD operates a bureau on South Illinois Avenue in Downtown Carbondale. Beginning in 2006, WPSD produced a nightly prime time newscast on Fox affiliate KBSI through a news share agreement, known as Local 6 at 9 on Fox 23 and featured a regional summary of headlines because KBSI is based in Cape Girardeau. For nearly eight years, the broadcast competed with KFVS' own nightly prime time news at 9 seen on the area's low-powered CW affiliates WQTV-LP/WQWQ-LP, which was canceled on July 29, 2007. WPSD's partnership with KBSI expired on September 30, 2010. KBSI entered into a new partnership with KFVS presumably to refocus the prime time production to the Missouri Bootheel area and expand it to 60 minutes. On October 3, 2010, WPSD brought back its own newscast at 9 p.m. to its RTV and Antenna TV. Known as The