and Palms Towers. In 2011 a restructuring gave private equity firms TPG Inc. and Leonard Green & Partners each a 49% share, leaving the Maloofs with 2% ownership. Maloof Productions The Maloofs have expanded their business ventures into entertainment with the creation of Maloof Productions. Through its television division, Maloof Television, they have produced the reality series Bullrun for Spike TV in 2007, Speed Channel in 2009, and Living Lohan, the E! reality series running in 2008. In 2008 the family was developing Rebuilding the Kingdom with reality television producer Mark Burnett. The film division, Maloof Motion Pictures, produced the 2005 film Feast and as of 2007 was developing The Big Bizarro, starring Pierce Brosnan. Skateboarding Founded in 2008 by Joe and Gavin Maloof, the Maloof Money Cup was a competition for both professional and amateur skateboarders. The Orange County, US, dates of the contest series include the US Pro Men's and Women's Street Championships, the US Pro Vert Championships, and the Maloof Money Cup AM Championships. A spring New York date and a fall South Africa date were added in 2010 and 2011 respectively. In 2012, the Maloofs focused on the South African event, entitled the Maloof Money Cup World Skateboarding Championships, and canceled the Orange County event due to logistical issues. The Maloof family is also one of the main sponsors of the game Skate 3, offering a slew of different competitions. Family members The family consists of George J. Maloof Sr. deceased, and now headed by his wife Colleen, followed by their children: Joe Maloof (born November 15, 1955) Gavin Maloof (born October 9, 1956) Adrienne Maloof (born September 1, 1961) George J. Maloof Jr. (born September 2, 1964) Phillip Maloof (born May 16, 1967). A New Mexico state senator in the late 1990s, ran unsuccessfully against Heather Wilson for in 1998. Albert Maloof Sr., a cousin of George J. Maloof Sr., is best known for his distribution business in the Southeastern United States. In popular culture The Maloofs sponsor skateboard video game competitions in Skate 3 The Maloofs frequently appeared on the television show, Las Vegas. Phil Maloof owns the console of the Barton organ installed at Chicago Stadium. The Maloof brothers made a cameo in Lil Wayne's music video "Lollipop", which was filmed at Gavin Maloof's multimillion-dollar mansion in the Southern Highlands Golf Club, Las Vegas. They also make an appearance in Ludacris' music video,