presented. The presentation method for selection purposes would focus on the technique's ability to represent the model at the intended level of depth and detail. The characteristics of the model's users or participants is an important aspect to consider. A participant's background and experience should coincide with the conceptual model's complexity, else misrepresentation of the system or misunderstanding of key system concepts could lead to problems in that system's realization. The conceptual model language task will further allow an appropriate technique to be chosen. The difference between creating a system conceptual model to convey system functionality and creating a system conceptual model to interpret that functionality could involve two completely different types of conceptual modeling languages. Considering affected variables Gemino and Wand go on to expand the affected variable content of their proposed framework by considering the focus of observation and the criterion for comparison. The focus of observation considers whether the conceptual modeling technique will create a "new product", or whether the technique will only bring about a more intimate understanding of the system being modeled. The criterion for comparison would weigh the ability of the conceptual modeling technique to be efficient or effective. A conceptual modeling technique that allows for development of a system model which takes all system variables into account at a high level may make the process of understanding the system functionality more efficient, but the technique lacks the necessary information to explain the internal processes, rendering the model less effective. When deciding which conceptual technique to use, the recommendations of Gemino and Wand can be applied in order to properly evaluate the scope of the conceptual model in question. Understanding the conceptual models scope will lead to a more informed selection of a technique that properly addresses that particular model. In summary, when deciding between modeling techniques, answering the following questions would allow one to address some important conceptual modeling considerations. What content will the conceptual model represent? How will the conceptual model be presented? Who will be using or participating in the conceptual model? How will the conceptual model describe the system? What is the conceptual models focus of observation? Will the conceptual model be efficient or effective in describing the system? Another function of the simulation conceptual model is to provide a rational and factual basis for assessment of simulation application appropriateness. General model theory A model is a simplifying image of