division becomes a second mainstay for the group, therefore Writing instruments and Cosmetics became separate businesses, introducing "Schwan Cosmetics". The company rebranded itself from "Schwan Bleistift Fabrik" to "Schwan-Stabilo" in 1976 in honour of the Schwanhäußer family. During the period from 1977 to 1992, the cosmetics division released several cosmetic pencils and liquid eyeliners. In 1992, Schwan-Stabilo split into two separate companies: Schwan Cosmetics and Stabilo International GmbH. The company later moved to a new head office in Heroldsberg, near Nuremberg. During the 2000s, the firm acquired backpack manufacturer Deuter Sport. The group's structure is expanded by a third division with its entry into the "Outdoor" sector. In 2010, Schwan Cosmetics GmbH & Co. KG acquired US cosmetics manufacturer Cosmolab based in Lewisburg, Tennessee, to consolidate its presence in this region and adding Cosmolab to existing subsidiaries in North America. In 2011, Schwan-Stabilo acquired Ortovox Sportartikel GmbH, a manufacturer of mountaineering equipment headquartered in Taufkirchen, as part of the consistent expansion of the company's Outdoor division. By the time, Ortovox had subsidiaries in Austria, US and Canada, and was present in 30 countries around the world. Schwan Cosmetics expanded its operations in the US with a new head office in Murfreesboro in 2015. That same year, Schwan-Stabilo added Maier Sports GmbH (and its brand Gonso), a skiing clothes equipment manufacturer, with 160 employees at the time of acquisition. Maier added to Schwan-Stabilo's portfolio of Outdoor brands. Group brands and products As of December 2019, companies of the Schwan-Stabilo Group are: References External links Schwan Cosmetics Stabilo Writing implements Companies based in Bavaria Cosmetics brands Cosmetics companies of Germany German brands Office supply companies of Germany