Fox (stylised as FOX) was a British pay television channel serving the United Kingdom and Ireland, owned by Fox Networks Group, a unit of Disney International Operations. It launched on 12 January 2004 as FX289, then changed its name to FX in April 2005 (similar to the American FX), and rebranded to FOX in January 2013. Featuring a mix of comedies and drama series, the channel's programming targeted adults from 18 to 35 years old. It was announced on 17 May 2021 that Fox would cease broadcasting in the UK and Ireland on 1 July 2021. Most of its content was moved to Star on Disney+. The channel ceased broadcasting as planned on that day. History FX289 (2004–05) The channel launched on 12 January 2004 branded as FX289, in reference to its Sky EPG number. In its early years, it mainly broadcast films from the 20th Century Studios library. FX (2005–2013) The channel was rebranded as FX as it moved in the Sky EPG on 21 April 2005. As FX, the channel targeted a demographic of mainly males. Unlike its American counterpart, it promoted and aired both Fox-produced and non-Fox-produced shows. It had a similar format to its American sister channel, with a schedule consisting largely of Fox-produced shows, including comedies such as Arrested Development, Family Guy, American Dad! and King of the Hill, and dramas such as Millennium, The Shield, The X-Files, and NYPD Blue. Non-Fox-produced shows rerun or receiving their UK premiere on the channel include The Walking Dead, Falling Skies, Babylon 5, Carnivàle, Highlander, JAG, NCIS, Sleeper Cell, E-Ring and Huff, Nip/Tuck, Generation Kill, True Blood, Mob City and Dexter. The channel also produced original content such as the sketch show No Signal! Fox (2013–2021) FX was rebranded as Fox at GMT on 11 January 2013 with the beginning of the tenth season of NCIS. With this change, the target demographic switched to both men and women aged between 18 and 35 years old. New programmes added to the schedule included Louie, The Ricki Lake Show, Men at Work, Da Vinci's Demons and the second season of The Increasingly Poor Decisions of Todd Margaret, while many of the programmes that featured on FX continued to broadcast such as The Walking Dead, Dexter, True Blood, Falling Skies, Family Guy, and NCIS. Fox also planned to commission up to 50 hours of original UK content by the end of