Christmas in July, Christmas in Summer or Christmas in Winter is a second Christmas celebration held around the summer season, mainly during July. It is centered around Christmas-themed activities and entertainment, including small gatherings, seasonal music and specials, and shopping, with the goal of getting the public in the "Christmas spirit" during the summer season in the Northern hemisphere. Origins Werther, an 1892 French opera with libretto by Édouard Blau, Paul Milliet, and Georges Hartmann, had an English translation published in 1894 by Elizabeth Beall Ginty. In the story, a group of children rehearses a Christmas song in July, to which a character responds: "When you sing Christmas in July, you rush the season." It is a translation of the French: This opera is based on Goethe's The Sorrows of Young Werther. Christmas features in the book, but July does not. In 1935, the National Recreation Association's journal Recreation described what a Christmas in July was like at a girl's camp in Brevard, North Carolina, writing that "all mystery and wonder surround this annual event." The term, if not the exact concept, was given national attention with the release of the Hollywood movie comedy Christmas in July in 1940, written and directed by Preston Sturges. In the story, a man is fooled into believing he has won $25,000 in an advertising slogan contest. He buys presents for family, friends, and neighbors, and proposes marriage to his girlfriend. In 1942, the Calvary Baptist Church in Washington, D.C. celebrated Christmas in July with carols and the sermon "Christmas Presents in July". They repeated it in 1943, with a Christmas tree covered with donations. The pastor explained that the special service was patterned after a program held each summer at his former church in Philadelphia, when the congregation would present Christmas gifts early to give ample time for their distribution to missions worldwide. It became an annual event, and in 1945, the service began to be broadcast over local radio. The U.S. Post Office and U.S. Army and Navy officials, in conjunction with the American advertising and greeting card industries, threw a Christmas in July luncheon in New York in 1944 to promote an early Christmas mailing campaign for service men overseas during World War II. The luncheon was repeated in 1945. American advertisers began using Christmas in July themes in print for summertime sales as early as 1950. In the United States,