charts, the song peaked at number nineteen on the European Hot 100 Singles chart, as compiled by Billboard. Music video Fraser Middleton of The Evening Times wrote that Simpson captured a "girl next door" image with her previous album and the music videos for its accompanying singles. Although the album was successful, Columbia Records felt it was far from the successes of her contemporaries, Aguilera and Spears and that Simpson needed to make some changes to her image. As a part of the change, she lost weight, dressed in a more sexy style and learned dance. Simpson said the video is a kind of "comic strip girl come to life" further explaining that the video was something she had never done before. The music video was directed by Colombian film director Simon Brand, in Los Angeles, and was choreographed by Dan Karaty. Shot in a set with futuristic backdrops, Simpson assumes the role of a spy on a mission in the video. It begins with Simpson exiting a helicopter then entering a building to compromise evidence in a laboratory there. Simpson takes the elevator which opens onto a pathway. While she is walking, a gadget appears on the floor followed by a small explosion. In the next scene, Simpson walks through a water tunnel, out of which she is pulled by a robotic hand. As the video progresses, Simpson is shown dancing in a room full of mirrors. Scenes of ninjas climbing up a rope hanging from top of the building are inter-cut with scenes of Simpson dancing until the laboratory explodes. Simpson is next shown dancing on the rooftop alongside the ninjas before a helicopter arrives and Simpson boards it. The video premiered on MTV's Total Request Live on May 9, 2001. Upon the premiere, critics gave the music video mixed reviews. People magazine called the video "humptastic", referring to Simpson's progressive sexual image from her previous videos, while an editor for The Irish Independent wrote that Simpson looked "incredibly sexy" in the video. Billboards Chuck Taylor also reviewed the video positively, writing the video will "add to the allure" of Simpson becoming a "sex-symbol". Similarly, Melissa Ruggeri of The Richmond Times-Dispatch also gave a positive review, writing that the term "Irresistible" fitted the video. However, Siobhan Grogan of NME magazine wrote that Simpson has no apprehension "about 'forgetting' most of her clothes for the video". Craig Seymour of