Lorenz Helmschmied and Konrad Seusenhofer. The development of the full bard was also connected with the development of Maximilian armour and the Landsknecht (all three arose from the time Maximilian was in Burgundian Netherlands), as both human and equine combatants required more and more protection. But the full bard was expensive and only the richest knights could afford it. The celebrated Augsburg maker Lorenz Helmschmied made the most technologically developed and also the most complete of the full bards, "The Helmschmid workshop also produced spectacular bards that all but completely enclosed the horse’s body (26.261.14), including the underside of the girth and abdomen, as well as the legs. Complete to the extreme, and of such technical complexity and considerable expense that they were most likely intended solely for ceremonial purposes and as diplomatic gifts.". The extremely elaborated and innovative bards crafted by Lorenz Helmschmied were important as iconographic and propagandic devices for Maximilian in his Burgundian years, as the horse wearing his bards served as living banners for the master even when he could not be present himself. Maximilian utilized the technological expertise of Augsburg, renowned for its innovative wonders and automata, for his bards that, in combination with equine and human performances, would produce optical and technological marvels corresponding to the Burgundian entremets for the Burgundian viewers. Kirchhoff writes that, "In its most luxurious iterations, horse armor did far more than protect an expensive and extensively trained steed. It transformed the animal’s body into a moving sculpture and a communicative surface upon which to inscribe the iconography of power. In the case of the bard now in Vienna, the crupper plates that encase the horse’s flanks form imperial double eagles that are enlivened by etched feathers and emblazoned with an escutcheon bearing the arms of Austria. The corresponding crupper shown in images of the 1480 entries uses the marshalled heraldry of the Habsburg and Burgundian dynasties,supported by a figure that resembles the duchess herself, to declare the consolidation of Mary and Maximilian’s power [...] No surviving equine armor approaches the technical and visual ambition of the articulated bard, and the Helmschmids are the only armorers known to have created matrixes of steel plates flexible enough to encase a horse’s entire lower body as it moved. Indeed, this type of armor became associated with Maximilian, who continued to commission bards that covered horses’ legs and bellies to arm his own