was abandoned in Philadelphia. Much to the delight of fans, Greater Media announced in late October that it would pick up the Smooth Jazz format for 97.5. The official transfer of ownership took place on November 15, when WTHK signed off and shut down its Trenton transmitter. The new WJJZ launched on November 17, 2006, at 6 p.m. After a minute of silence, a recording of smooth jazz artists greeted listeners was played (the same recording that was played at the closing of the old WJJZ), as well as a welcome message from Dave Koz. The first song played on the new frequency was the Grover Washington, Jr. tune "Protect the Dream." The new WJJZ began broadcasting from the same tower used by the old WJJZ, located on Mermaid Lane in Wyndmoor, Pennsylvania. At the station's start, it used Broadcast Architecture's syndicated "Smooth Jazz Network," with musician Dave Koz as the afternoon host, Program Director Michael Tozzi handling middays and Ramsey Lewis' morning show simulcast from WNUA in Chicago. DJs from the old WJJZ were added over time, including Bill Simpson, Frank Childs, Desirae McCrae, Al Winters and Lisa Fairfax. 2008-2009: Adult contemporary WJJZ's lack of ratings success fueled rumors of a format change. In the summer of 2008, Greater Media began doing listener research to change the station. Among the formats tested was Soft AC, Hot AC, all-news on FM, FM Talk, and a AAA format similar to WIOQ of the early 80s. On September 5, 2008, at 6:00 p.m., after playing Boyz II Men's "I'll Make Love to You", WJJZ began stunting with a loop of 15 songs, ranging from Blondie's "Heart of Glass" to Avril Lavigne's "Complicated". Three days later, on September 8, at 9 a.m., "Now 97.5" made its debut as a Hot AC station, and positioned itself as "a younger approach to today's soft rock," competing with the market AC leader, WBEB ("B-101"). The first song was "Who Knew" by Doylestown native P!nk. On September 12, 2008, WJJZ changed call letters to WNUW to match the “Now” branding. On October 31, 2008, at 5:00 p.m., the station switched to all-Christmas music. During WNUW's first week in the all-Christmas format, competitor B101 announced it would be sprinkling in Christmas tunes during the weekend of November 8–9, obviously in reaction to WNUW. Then on November 13, B101 flipped to all-Christmas. It was the earliest that B101 made