Banks to middays, mainly due to the latter personality airing in the afternoon drive in Central and Eastern time zones. When Banks opted to move his show to the mornings in 2000 opposite Tom Joyner (whose show was aimed at the urban adult contemporary audience), KBMB moved Banks to the 6 a.m. to 10 a.m. morning slot. Despite the tape delay, Banks had built a strong following among Sacramento listeners. In its early days, KBMB once had personalities like former Program Directors Randy "Jayare" Johnson (who hosted locally oriented hip hop shows "the Basement" and "Ground Zero", and is now a member of the hip hop group Beataroundabush) and Ibrahim "E-Bro" Darden (now current program director at WQHT in New York), and Deshawn "D-Funk" Robertson, host of the highest rated afternoon drive time show in the station's history, "The Afternoon Flava Show" (Robertson is currently a professional stand-up comedian). From its inception, the station competed fiercely for ratings with heritage competitor KSFM for the very lucrative 18–34 female demographic. The station was committed to Sacramento community causes, as well as its inclusion of urban-leaning artists that traditionally were seldom heard on Sacramento radio. Though competing with an undersized signal which was originally 3 kW but later upped to 6 kW, the upstart station gave heritage KSFM (50 kW) a run for its money in the ratings. It even gained competition from KHYL in 2001 upon that station's format change to rhythmic oldies. In addition, in its early years, KBMB did grab a handful of listeners from KQBR, which shifted its format from smooth jazz to urban AC. But in 2004, after years of litigation between the station's majority owner, Paula Nelson and Bustos Media, the station was forcibly sold to Entravision Communications, a predominantly Spanish language corporate entity. Johnson, Nelson, and all other managers were terminated, and the management team of the local Entravision cluster assumed the reins, despite the abysmal ratings at Entravision's existing properties. Almost immediately, the format was constrained in a failed attempt to compete with KSFM and pop rival KDND more directly. At the time this happened, KBMB was the last remaining Black-owned station on the air after KQBR was sold in 1998 to Entravision in a similar fate; that station is now KXSE. After Entravision acquired KBMB, the new owners systematically went about disassembling the predominantly African American airstaff. The sentiments expressed by Entravision head