George Street is the main street of Dunedin, the second largest city in the South Island of New Zealand. It runs for two and a half kilometres north-northeast from The Octagon in the city centre to the foot of Pine Hill. It is straight and undulates gently as it skirts the edge of the hills to its northwest. South of The Octagon, Princes Street continues the line of George Street south-southwest for two kilometres. History Early history In the early years of Dunedin's settlement, much of the city's growth was on two areas of reasonably flat land close to the harbour, separated by the large Bell Hill and an area of low swampy land. The northern of these two flat areas surrounded the floodplain of the Water of Leith, a small river that runs through Dunedin. As the city grew the swamp was drained to become the new city's centre, and the hill was lowered by excavation to allow access between the two areas of settlement. A street grid was set up with the main road split in two by the city centre (now The Octagon) - Princes Street to the south and George Street to the north. Both these names, along with many of the city's other street names, reflect those in Edinburgh, Scotland. In the settlement's early days, Bell Hill proved a major obstacle to travel south of the city centre, and major excavation work was carried out to provide access to the south. A cutting was made in the hill in 1858, and during the 1860s the hill was lowered by some , much of the rubble forming the start of the Southern Endowment, a large area of land reclaimed from the Otago Harbour to the southeast of the city centre. Once the cut was completed, Princes Street quickly became the city's central business district, especially the area between the original docks (now the Exchange area) and around the cutting. Increased development to the north of the Octagon saw a slow but inexorable drift of the city's business heart to George Street, a trend possibly accelerated by the growth of the city's tertiary education sector, especially the University of Otago. Much of the city's economic and retail heart now lies between the University and the Octagon in the first few blocks of George Street and in the streets which cross it (notably Hanover Street and St. Andrew