WIIL (95.1 MHz) is a commercial FM radio station licensed to Union Grove, Wisconsin. The station serves Kenosha (its original city of license), Racine, the southern suburbs of Milwaukee and the northern suburbs of Chicago. WIIL is owned and operated by Alpha Media and airs an active rock radio format. The call letters stand for Wisconsin and Illinois for its dual-state coverage area. The station is branded as "95 WIIL Rock," with "WIIL" pronounced on air the same as 'will.' The station has an effective radiated power (ERP) of 50,000 watts, the maximum output for the region in which it operates. The studios, offices and transmitter are off Green Bay Road (Wisconsin Highway 31) at 85th Street in Pleasant Prairie, Wisconsin. WIIL serves as a complement to Alpha's station licensed to Coal City, Illinois, and broadcasting from Crest Hill, WRXQ (100.7), which serves the southern and southwest suburbs of Chicago. History Beautiful Music WLIP-FM On December 22, 1962, the station signed on as WLIP-FM, licensed to Kenosha. It was owned by William Lipman, with the first letters of his last name used in the station's call sign. WLIP-FM was powered at only 4,000 watts, a fraction of its current output. The station simulcast co-owned WLIP (1050 AM). After a few years, the simulcast ended and WLIP-FM began running its own music programming from 6 a.m. to midnight, offering a beautiful music format. In the mid-1970s, WLIP-FM began playing Progressive Rock in the evenings, and was known as "Rock 95 LIP-FM". By 1978, the station had converted to a fulltime album oriented rock (AOR) format and changed its call letters to WJZQ. Top 40 WJZQ In the early 1980s, Rock 95 changed to a Top 40/CHR format. In 1990, it became a rhythmic-leaning Top 40 station, first as FM 95 WJZQ, and then later as Power 95 WJZQ. The station returned to mainstream top 40 by late 1991/early 1992. The transition to Power 95 was marked by a day-long stunt with a continuous loop of "The Power" by Snap!, for 24 hours without interruption or explanation. WIIL Rock In September 1992, the call letters changed to WIIL, using the moniker 95 WIIL ROCK with a classic rock format. For a short period in the summer of 2003, WIIL was renamed 95.1 The Rock Station, but returned to "95 WIIL Rock" not long after. In 2000, the NextMedia Group acquired WIIL and