of 1994, airing a number of infomercials, public domain movies, and brokered shows for eight hours a day; the station expanded to 24-hour broadcasting on Labor Day, and on October 2, 1995, it took the call letters KWBP, reflecting its new affiliation. By the fall of 1995, bartered syndicated programming (including cartoons, and some older sitcoms and dramas) were added to the station's schedule. It also relayed the O. J. Simpson trial from future sister station KTLA in Los Angeles. After becoming a WB affiliate, KWBP significantly upgraded its on-air look and schedule. It acquired several first-run syndicated sitcoms and talk shows. It grew even further after being purchased by ACME Communications in 1997. At that point, a low-power relay, KWBP-LP (originally operating on channel 4, now on channel 5) was established in Downtown Portland to address signal issues in that area. By the start of the new millennium, KWBP had established itself as a solid competitor to established non-Big Three stations KPTV (channel 12) and KPDX (channel 49). Tribune ownership On December 30, 2002, ACME sold KWBP and KPLR-TV in St. Louis, Missouri to the Tribune Company for $270 million ($70 million of which was declared as the purchase price for KWBP); the sale was finalized on March 21, 2003. KWBP's growth continued, especially with KPDX's parent company Meredith Corporation purchasing KPTV and absorbing both that station's Fox affiliation and news operation into KPTV, leaving new UPN affiliate KPDX a weakened rival in the aftermath. On January 24, 2006, the Warner Bros. unit of Time Warner and CBS Corporation announced that the two companies would shut down The WB and UPN and combine the networks' respective programming to create a new "fifth" network called The CW. KWBP was announced as Portland's CW affiliate through a 16-station group affiliation agreement with Tribune, while KPDX was named as the Portland affiliate of MyNetworkTV (another new network created by News Corporation as a result of the formation of The CW). On September 16, 2006, KWBP changed its call letters to the current KRCW-TV. It affiliated with The CW when it launched on September 18, 2006, KPDX affiliate with MyNetworkTV (which launched on September 5). On April 6, 2009, KRCW joined other Tribune-owned CW affiliates in phasing out the network's branding from the station's own on-air brand, referring to itself as "Northwest 32 TV," or "NW 32 TV" for short. The station reinstated