The WILD Foundation is a non-profit organization, belonging to category 501(c)(3) of the U.S. Internal Revenue Code, that was founded in 1974 by South Africans Ian Player (conservationist) and Magqubu Ntombela (Zulu chief, friend, and colleague), and based in Boulder, Colorado. WILD states that it aims to create a world that protects and interconnects nature. History The WILD Foundation was founded in 1974 by South African game ranger Ian Player and his Zulu Mentor Magqubu Ntombela. One of their most notable conservation efforts prior to forming the WILD Foundation was called "Operation Rhino", the apartheid government's attempt to save the white rhinoceros from extinction in the 1960s. Recent escalations in poaching in the 2010s have brought rhinoceros preservation back to the forefront of WILD's efforts. After leaving the government wildlife service, Player founded the Wilderness Leadership School, taking people on five-day hikes in the African wilderness. Started during apartheid, this school was the first organization in Africa giving its participants a thorough wilderness experience regardless of race. In 1974, the ideas of conservation that inspired the Wilderness Leadership School expanded into the concept that became the WILD Foundation and WILD's sister organizations in the Wilderness Network. Laurens van der Post worked closely with Player in the early days of WILD and was a founding member of the board of directors, serving until 1987. Originally named the International Wilderness Leadership Foundation, the organization began doing business as the WILD Foundation in 1988. WILD has been a member of the World Commission on Protected Areas (International Union for Conservation of Nature) since 1988, and founder/co-chair of the IUCN Wilderness Specialist Group. Since its founding, the WILD Foundation has worked on scores of field projects in dozens of countries. In 1983, the WILD Foundation established the World Wilderness Congress. The WILD Foundation has helped foster organizations, such as the Cheetah Conservation Fund based in Namibia, National Geographic photographer James Balog's Extreme Ice Survey, and the International League of Conservation Photographers, a consortium of the world's top photographers dedicated to "furthering environmental and cultural conservation through ethical photography". For six years until about 2010, WILD and iLCP partnered with the cement company CEMEX to produce a book series about such topics as biodiversity, the human footprint, transboundary conservation and climate change. Starting in the 1990s CEMEX and local Mexican NGOs worked to realize CEMEX's conservation projects in the Maderas del Carmen region in northern