(later moving to 95.7 and 99.3 and rebranded as "KOOL"). Hot adult contemporary (2001–present) Pre-launch poll; holiday music On November 21, 2001, KJQY swapped formats and call letters with Mix 95.7, also owned by Clear Channel. 94.1 (now with the placeholder KMSX calls) then began stunting with a loop of Christmas music. At the same time, the station administered a poll, asking listeners what they would like to hear, and later began informing listeners to find out the poll results at 3 p.m. on December 25, 2001. My 94.1 The stunting continued until the advertised date and time, which at that point, the station's callsign became KMYI, flipped to its present Hot AC format and branded as My 94.1. The first song under the Hot AC format was "Breathe" by Faith Hill. For a time, KMYI was simulcast in Temecula, California on KMYT until December 2, 2004, when KMYT switched to a smooth jazz format. Star 94-1 On September 19, 2005, noted San Diego radio duo "Jeff and Jer" came to KMYI, and the station was rebranded as Star 94-1, picking up both the morning show and the moniker from KFMB-FM, which had switched to adult hits and joined Jack FM earlier in the year. The station adopted the "San Diego's Best Variety" slogan to reflect its broadcast area, although it has recently began using the corporate "More Music, More Variety" slogan on air. Clear Channel Communications became iHeartMedia in 2014. Through all of the changes that have occurred since becoming a hot AC station, the one constant at KMYI had taken place during the final weeks of the year: Up until 2014, KMYI had an annual tradition of playing all Christmas music, returning to its regular Hot AC format on December 26. This ended in 2015 to focus on New Year's Eve music content instead. Today, KMYI's chief rivals are KYXY, which has moved closer to a Hot AC format to gain younger listeners, and KXSN, which broadcasts a Classic Hits format and calls itself Sunny 98.1, competition for this station is established by playing songs from the 1990s at the bottom of each hour. Morning shows KMYI has had many morning shows throughout the years: When the station first flipped to Hot AC in 2001, KMYI recruited Jagger and Kristi from KFMB-FM; their tenure lasted until summer 2005, when they would move to XHRM. Upon rebranding as "Star