Cook finally drops the pan on the counter of the now-wrecked kitchen, and, back to her calmer self, says, "Any questions?" This PSA, likewise titled "Frying Pan", was conceived by art director Doug Hill, copywriter Ken Cills and creative director Graham Turner at New York-based agency Margeotes/Fertitta & Partners. It was directed by Eden Tyler through New York-based production company Zooma Zooma, produced by agency producer Ed Kleban and Zooma Zooma producer Joseph Mantegna and edited by Jay Nelson at Santa Monica-based Avenue Edit. 2016 version The third PSA, from 2016, is a loose remake which shows an egg in a human hand, stating "This is your brain", alongside a frying pan that the other hand is pointing to, stating, "This is drugs." The egg is then cracked and fried into the pan, with the narration, "This is your brain on drugs. Any questions?" This is followed by scenes of teens, some of whom state, "Um, yeah, I have questions", "Prescription drugs aren't as bad as street drugs, right?", "Weed's legal, isn't it?", "Drinking is worse than smoking weed. Isn't it?", "Why is heroin so addictive?", "Molly just makes you feel happy", "I have questions", "Mom, Dad, did you ever try drugs?" The narrator returns to say, "They're going to ask. Be ready." 2017 War on Drugs Critique version In 2017, Rachael Leigh Cook used imagery from the This is Your Brain on Drugs commercials in a PSA by the Drug Policy Alliance. The PSA critiqued the war on drugs and its contribution to mass incarceration, structural racism and poverty. The ad was posted to YouTube on April 20, 2017 in recognition of 4/20. 2018 Brain on Cannabis version In 2018, professional chef Todd Sugimoto was cast to mimic the original motions and lines from the original 1987 PSA. The concept was meant to help raise awareness on the changing laws and perception of legal cannabis. Filmed in a posh and modern apartment, the chef asks if there is anyone out there who still isn't clear on the effects of cannabis on the brain. He holds up an egg and says, "This is your brain," before motioning to a frying pan and adding, "This is cannabis." He then cracks open the egg, then a montage of skillful chopping and advanced chef techniques are shown prior to a revealing of a gourmet egg dish, as he says, "This is your brain