was quickly signed up for an all-Technicolor musical comedy entitled Under a Texas Moon (1930), in which he also displayed his singing abilities. The movie was a box-office success and made a hit of the theme song, also titled "Under a Texas Moon". Fay sang the theme song several times throughout the picture. Another expensive picture, Bright Lights (1930), an extravagant all-Technicolor musical, quickly followed. Fay also starred in The Matrimonial Bed (1930), a Pre-Code comedy in which he sang the song "Fleur d'Amour" twice. Fay quickly found himself associated with musical films, and this led to a decline in his popularity when public interest in musical films waned in 1931. In fact, in his next film, God's Gift to Women (1931), the musical sequences were cut for the American release, but were retained for other countries. Fay was always cast as a debonair lover, irresistible to women, and he frequently threw in suggestive jokes (e.g., on homosexuality and sex). His pre-Code risque humor did not bode well with the rising conservative movement ushered in by the Great Depression. Fay's performance in God's Gift to Women failed to get the rave reviews he had previously enjoyed. He attempted to produce his own picture in 1932 and struck a deal with Warner Bros. to have them release his film A Fool's Advice. It failed, and resurfaced five years later as Meet the Mayor, with new titles prepared by the Warner Bros. studio. These new credits reflect the low regard Fay's professional colleagues had for him: his name appears in the smallest possible type as both star and author, with the supporting cast members' names more than twice the size of Fay's. Fay made only one more appearance for Warner, billed near the bottom of the cast in Stars over Broadway (1935), in which he presided over a radio amateur hour. Later career Fay made a brief screen comeback in 1943 for the low-budget Monogram Pictures. He was teamed with comedian Billy Gilbert for a series of wartime comedies, but walked out after the opener, Spotlight Scandals. Fay was replaced by another comedian more congenial to Gilbert, Shemp Howard. In 1944, Antoinette Perry cast Fay to star in Harvey, about an alcoholic and his friend Harvey, an invisible rabbit, which was his last success. In 1945, Equity president Bert Lytell censured Fay for demanding that Actors' Equity investigate each member who supported