KLOL (101.1 FM "Mega 101") is a commercial radio station in Houston, Texas. It is owned by Audacy, Inc. and airs a Spanish-language Latin pop radio format. KLOL serves as the Spanish-language flagship station for the Houston Texans football team. The studios and offices are in Greenway Plaza in Houston. The transmitter is located off McHard Road in Missouri City, Texas. History KTRH-FM For much of the early days of radio, KTRH had been one of Houston's top AM stations, co-owned with The Houston Chronicle. In 1947, an FM station was added, 101.1 KTRH-FM. It was the third FM station in Houston (after the short-lived KOPY and KPRC-FM) and mostly simulcast KTRH's programming when few people had FM radios. KTRH-AM-FM aired the CBS Radio Network line-up of dramas, comedies, news, sports, soap operas, game shows and big band broadcasts during the "Golden Age of Radio." In the 1950s, as network programming moved from radio to TV, KTRH-AM-FM switched to a full-service middle of the road (MOR) format. In 1965, KTRH-AM-FM were acquired by the Rusk Corporation. Under Rusk ownership, KTRH-FM experimented with progressive rock programs at night while simulcasting AM 740 in the daytime. In 1970, Rusk switched the station over to a full-time rock format as KLOL. 101 KLOL In 1970, "I'm Free" by The Who ushered in a new format and call sign to the 101.1 frequency, and "The KLOL Legend" was born. In the early days, KLOL was known as "Mother's Family" and later "K101" and utilized what would be termed a freeform radio format, where each DJ would choose which records he wanted to play. The "Mother's Family" name was a reference to KFMK-FM (97.9, now KBXX), Houston's original progressive rock radio station, known as "Mother Radio." A major contributor to the early and ongoing success of KLOL was the laid-back DJ Maurice "Crash" Collins. KLOL played cuts from mostly rock albums in the early years, but it was also possible to hear jazz, blues, folk music and R&B. In the mid-1970s the main rock competition to 101 KLOL was ABC-owned 96.5 KAUM. KAUM eventually switched to top 40 hits. In addition, 100.3 KILT-FM was also playing rock music, another competitor for KLOL. Moving to AOR By the late 1970s, KLOL had moved from progressive rock to an album-oriented rock sound, with a structured playlist of only the top tracks from the best selling albums. The