and exotic species, which have been admired by students and visitors. Since the beginning, preservation of the forest was a priority, to the point that the library's architectural design of the buildings was done to keep the trees as intact as possible. New Media Department – Creation, Implementation & Effective Management of Digital Resources – The New Media Department specializes in streaming audio and video conferences in English and Spanish on topics related to classical liberal thought. Sampler: Milton and Rose Friedman's Free to Choose series (in Spanish) James Buchanan conference for the opening of Latin America's first Public Choice Center (2001) Vernon L. Smith honorary doctorate ceremony (2004) Interview of Milton and Rose Friedman for the 2002 Mont Pelerin Society General Meeting in London The New Media digital library includes 1,500 hours of digitized and indexed educational material, and receives over 1000 visitors daily from around the world. The Museo Popol Vuh Museum offers its visitors a unique journey through Guatemalan history, illustrated by one of the best collections of prehispanic and colonial art in the country. The museum is a scientific, private, nonprofit organization for the conservation, investigation and the popularization of Guatemala's cultural and archeological heritage. Lienzo de Quauhquechollan is a large Nahua painting on cotton cloth (lienzo) that belongs to the pre-Hispanic tradition of documenting stories of migrations and conquests within a geographic context. Considered the first map of Guatemala, it is one of the few sources from the 16th century that tell of the military campaigns of Jorge de Alvarado in 1527. A digitally-restored copy and an animated recreation of the story, exhibited at the campus, are based on the research done by Dutch archaeologist Florine Asselbergs. The ITA Scholarship Program (an acronym for Impulso al Talento Academico) stands for "promotion of academic talent." The program grants scholarships for undergraduate degrees to the poorest, most highly qualified and most motivated students. The scholarship covers full tuition and fees, room and board, medical insurance, and a stipend for public transportation, books, and basic personal expenses. Traditions and landmarks Following Manuel Ayau, in 1972, the first class of students that entered to the university presented a pair of bronzed shoes to the founding rector, Ayau, as a joke. Since then the shoes are kept at the rector's office; as a way to remember to follow Ayau's steps and those of the founders of the university on the