2004, Canterbury won its fifth title, defeating Wellington in the final. Canterbury finished 2nd in the round robin after posting a record of 6 wins, 1 draw and 2 losses. Canterbury hosted Bay of Plenty in Christchurch. Canterbury defeated Bay of Plenty 44–12 in the semi-final. Wellington hosted the final against Canterbury. Canterbury defeated Wellington 40–27 in the final, with Justin Marshall scoring two tries. 2005 was the last season of the National Provincial Championship before it became the Air New Zealand Cup. Canterbury finished 1st in the round robin, posting a record of 7 wins, 1 draw and 1 loss. Canterbury hosted Otago in the semi-final, in the battle of the South Island. Otago beat Canterbury 22–37, ending Canterbury's season. Air New Zealand Cup (2006–2009) In 2006 the National Provincial Championship became the Air New Zealand Cup, as Air New Zealand airline company became the principal sponsor of the tournament and earned naming rights. During the Air New Zealand Cup era, unexpected Canterbury dominance would begin to emerge. The 2006 season was not very successful for Canterbury. Canterbury posted a record of 6 wins and 3 losses, placing Canterbury 5th in the Top Six division. Canterbury would have to travel to Wellington for the quarter-final. Wellington defeated Canterbury 23–36 in the quarter-final. In 2007, Canterbury finished 2nd in the round robin, behind the undefeated Auckland. Canterbury hosted Wellington in the semi-final. However, Wellington closely defeat Canterbury 21–26. The 2008 season would begin Canterbury's unprecedented dynasty. Canterbury recorded 9 wins and 1 loss, to finish 2nd behind Wellington. Canterbury hosted Tasman in the quarter-final. Canterbury beat Tasman 48–10. In the semi-final Canterbury hosted Hawke's Bay, defeating Hawke's Bay 31–21. For the final Canterbury travelled to Wellington to face the top seed Wellington. In a low-scoring final, Canterbury won 7–6, earning its first Air New Zealand Cup title and sixth title overall. The 2009 season continued Canterbury's success, in the round robin Canterbury finished 1st after posting a record of 10 wins and 3 losses. Canterbury hosted Hawke's Bay, the best attacking team in the competition. Canterbury defeated Hawke's Bay 20–3 in the semi-final. Canterbury faced Wellington again in the final. In a closely fought match, Canterbury won with a penalty in the 78th minute. Canterbury defeated Wellington 28–20. For the first time Canterbury won titles back to back. ITM Cup (2010–2015) In 2010 the Air New Zealand Cup became the