Lovecraft Country is a term coined for the New England setting used by H. P. Lovecraft in many of his weird fiction stories, which combines real and fictitious locations. This setting has been elaborated on by other writers working in the Cthulhu Mythos. The phrase was not in use during Lovecraft's own lifetime; it was coined by Keith Herber for the Lovecraftian role-playing game Call of Cthulhu. The phrase is one of several attempts to label the setting of Lovecraft's works. Alternative phrases include Arkham County, Miskatonic County, and the Miskatonic region. Origin The term was coined by Keith Herber and then popularized by Chaosium, the producers of the Lovecraftian role-playing game Call of Cthulhu. Alternative phrases Lovecraft scholar S. T. Joshi refers to the area as the Miskatonic region, after its fictional river and university. Lovecraft biographer Lin Carter calls it Miskatonic County, and the film Color Out of Space refers to it as Arkham County, although Lovecraft indicates that at least some of his fictional towns were located in the real-life Essex County of Massachusetts. Just as Arkham County is fictitious, Matt Ruff places some of the events of his book in the equally fictitious Devon County of Massachusetts. Lovecraft's fiction Setting plays a major role in Lovecraft's fiction. Lovecraft Country, a fictionalized version of New England, serves as a central hub for his mythos. It represents the history, culture, and folklore of the region, as interpreted by Lovecraft, who associated himself with the region. These attributes are exaggerated and altered to provide a base upon which his stories could be constructed. The names of the locations in the region were directly influenced by the names of real locations in the region, which was done to increase their realism. Lovecraft's stories use their connections with New England to imbue themselves with the ability to instil fear. Lovecraft first used a New England setting in his 1920 short story "The Terrible Old Man", set in Kingsport. "The Picture in the House" (written later in 1920), is the first of his stories to mention both Arkham and the Miskatonic Valley. The story begins with a manifesto for why the New England countryside is a fitting backdrop for his horror stories: the true epicure of the terrible, to whom a new thrill of unutterable ghastliness is the chief end and justification of existence, esteem most of all the ancient, lonely farmhouses