least 1999. Some had speculated on a switch to urban oldies or top 40 as "KISS 101." However, the November 10, 2004, edition of "the Walton & Johnson Show" on KLOL informed listeners that if they wanted to keep listening, they had better learn Spanish. On November 12, 2004, after a rerun of the "Walton & Johnson Show", KLOL segued into the "10 O'Clock Rock Block" as normal. Then, at 10:11 a.m., the station changed its format to Hurban (Spanish-language hip hop music). "I'm Free" by The Who would bookend the 34-year history of KLOL as a rock station. In the fall of 2007, KLOL redesigned the station's entire look, changing the format to a more contemporary Latin pop sound under the direction of Clear Channel's Senior VP Alfredo Alonso. This design was made to better compete with other Spanish-language stations on the Houston radio dial. The name MEGA 101 was kept, while the logo was changed. The website was also redesigned. CBS and Entercom acquisitions On December 15, 2008, Clear Channel and CBS Radio announced a multi-station swap: KLOL and co-owned 96.5 KHMX would go to CBS Radio, while CBS Radio-owned stations WQSR in Baltimore, KBKS-FM in Seattle, KLTH and KXJM in Portland, Oregon, and KQJK in Sacramento, California, would go to Clear Channel. The sale was approved on March 31, 2009, and was consummated on April 1. On February 2, 2017, CBS Radio announced it would merge with Entercom. The merger was approved on November 9, 2017, and was consummated on the November 17. Partnership with KTMD On September 25, 2018, Entercom struck a new content deal with NBCUniversal Television Group station KTMD (Telemundo Channel 47). The TV station will provide news, weather and other content for KLOL programming. Online return of Rock 101 On November 12, 2012, after eight years of absence, Rock 101 KLOL returned as an Internet radio format. The online-only version plays classic, progressive and some contemporary rock as well as blues-rock, often commercial-free. The Internet station is run by volunteers and uses a listener-supported business model. It is not owned by Audacy. The station has several syndicated shows as well as original programming. Classic station imaging is played and old clips of Stevens & Pruett's "Uncle Waldo" are aired on Friday mornings. Former "on air" personalities such as Jim Pruett, Dayna Steele and Scotty Phillips have contributed with sweepers and station drops, along