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9 charges related to Intentional insult with intent to provoke breach of the peace |
6 charges related to disobedience to order duly promulgated by public servant |
5 charges related to obstructing public servant in discharge of public functions |
4 charges related to being member of an unlawful assembly |
3 charges related to rioting |
3 charges related to abettor present when offence is committed |
3 charges related to voluntarily causing hurt to deter public servant from his duty |
2 charges related to robbery, or dacoity, with attempt to cause death or grievous hurt |
2 charges related to every member of unlawful assembly guilty of offence committed in prosecution of common object (IPC Section-149) |
2 charges related to voluntarily causing hurt |
The other charges against him include threat of injury to public servant, voluntarily causing hurt in committing robbery, wrongful restraint, defamation, abetment of desertion of soldier among others. |
M B Rajesh -- This Communist Party of India-Marxist candidate won the elections from Palakkad in Kerala. He has 16 pending criminal cases against him and is worth Rs 11 lakh. He has not been convicted as yet in any of the cases: His list of criminal cases is: |
2 charges related to attempt to murder |
16 charges related to rioting |
10 charges related to being member of an unlawful assembly |
10 charges related to every member of unlawful assembly guilty of offence committed in prosecution of common object |
8 charges related to danger or obstruction in public way or line of navigation |
6 charges related to Assault or criminal force to deter public servant from discharge of his duty |
4 charges related to rioting, armed with deadly weapon |
4 charges related to voluntarily causing hurt to deter public servant from his duty |
4 charges related to joining unlawful assembly armed with deadly weapon |
2 charges related to obstructing public servant in discharge of public functions |
2 charges related to joining or continuing in unlawful assembly, knowing it has been commanded to disperse |
2 charges related to assaulting or obstructing public servant when suppressing riot, etc. |
2 charges related to voluntarily causing grievous hurt to deter public servant from his duty |
2 charges related to non-attendance in obedience to an order form public servant |
His other charges include criminal conspiracy among others. |
Bhonsle Srimant Pratapsinh -- He is the Nationalist Congress Party candidate who won from Satara in Maharashtra. Worth Rs 8 crore, he has 14 pending criminal cases against him. |
1 charge related to murder |
1 charge related to kidnapping |
7 charges related to criminal intimidation |
6 charges related to being member of an unlawful assembly |
6 charges related to rioting |
5 charges related to intentional insult with intent to provoke breach of the peace |
4 charges related to voluntarily causing hurt |
His other charges include, mischief, trespass, wrongful restraint, rioting and criminal force among others. |
Disney California Adventure Food & Wine Festival will return March 2 through April 12, 2018, bringing delicious cuisine, specialty beverages and exciting entertainment to Disneyland Resort guests for its third season. The culinary festival will expand to six weeks, with more days for guests to enjoy the flavors of the Golden State. |
More than a dozen Festival Marketplaces will feature California-inspired tastes and sips. Guests will experience presentations and demonstrations with celebrity chefs such as Robert Irvine and Alex Guarnaschelli; food and beverage tastings; winemaker dinners; beer, wine and spirit seminars – all in addition to live music, entertainment and special activities throughout the festival. |
The festival’s signature events will include new experiences such as the Disney Family of Wines Dinner, as well as returning favorites like Sweet Sundays and the Winemaker or Brewmaster Dinners. Another guest-favorite returning to the festival is the Junior Chef experience, with hands-on fun led by Chef Goofy, for children ages 3 to 11. |
Keep an eye on Disney Parks Blog and Disneyland.com for more information about the Disney California Adventure Food & Wine Festival, returning March 2 through April 12, 2018! |
Additional fees required for the signature events and certain seminars. Separate admission to Disney California Adventure Park is required and is not included with the cost of such events. Space is limited for all ticketed events; advance reservations are recommended. Guests must be 21 years of age or over to consume alcohol and to participate in some events; valid photo ID required. Events and demonstrations are subject to restrictions and change or cancellation without notice. |
One of the strangest sentences in American law comes from Justice Lewis F. Powell, Jr. “Under the First Amendment,” he wrote, in 1974, “there is no such thing as a false idea.” That is not a decree that the world brims with truth. He meant that we rely on the marketplace of ideas, rather than on judges and juries, to sort out truth from falsehood—and to continually check our understanding of the truth. The Justice was restating the central tenet embraced in New York Times v. Sullivan, in 1964, the Supreme Court’s most important decision about freedom of speech and of the press. The Court extended the scope of the First Amendment to libel law and held that, even if a citizen stated or a newspaper published criticism about a public official that was incorrect, that mistake could be punished as libel only if the critic knew or suspected that the criticism was false. In 1967, the Court applied this rule to public figures as well. |
The premise of the marketplace applies broadly, not just to libel law. The First Amendment protects a lot of harmful speech, including much that is incendiary, offensive, and untrue. That protection covers President Trump, even if he does not believe the torrent of falsehoods he has uttered. Experts on crowd size estimate that his Inauguration attracted a crowd of about a hundred and fifty thousand, but Trump is free to say that there were as many as a million and a half people there. Public officials who oversaw the 2016 election reported that there were scant numbers of votes cast illegally—virtually none compared to the more than 137.7 million ballots cast in total—but Trump can claim that, had it not been for massive voter fraud, he would have won the popular vote, which Hillary Clinton won by 2.9 million votes, or 2.1 per cent of the total. |
Justice Oliver Wendell Holmes introduced this concept into American law almost a century ago, writing that “the best test of truth is the power of the thought to get itself accepted in the competition of the market.” That includes Trump’s views that journalists are “among the most dishonest human beings on Earth” and “the enemy of the American people,” and that the federal appeals-court ruling that struck down his first travel ban, a month ago, jeopardized the security of the country. |
A wide body of scholarship has poked holes in Holmes’s idea. Fifty years ago, Jerome A. Barron, of George Washington University Law School, instructed that the marketplace fails because it assumes incorrectly that all citizens have access to it, that truth is always among the ideas in the marketplace, and that citizens are rational and will see the truth, rather than being irrational or simply subjective. |
Frederick Schauer, of the University of Virginia, summarized the case against the marketplace concept: “placing faith in the superiority of truth” to persuade—over the authority of a speaker, the frequency with which he makes an assertion, the consistency between the assertion and what a listener believes, and other factors, such as whether an assertion is illustrated or not—requires “an almost willful disregard of the masses of scientific and marketing research to the contrary.” (Elizabeth Kolbert wrote last month about new cognitive research that shows the limits of reason.) Schauer wrote that the belief that “a good remedy for false speech is more speech, or that truth will prevail in the long run, may itself be an example of the resistance of false factual propositions to argument and counterexample.” |
These days, the most obvious problem with the notion of a marketplace of ideas is balkanization: instead of there being an overarching marketplace where truth can vanquish falsehood, there are at least two very separate markets—“filter bubbles,” as Amanda Hess described them in the Times—for Trump supporters and opponents, resulting from “the tendency of social networks like Facebook and Twitter to lock users into personalized feedback loops, each with its own news sources, cultural touchstones and political inclinations.” |
There is also the problem that some bubbles are more counterfactual than others. This was clear from the proliferation of bogus news in support of the Trump campaign, like what came out of the Macedonian town of Veles, with its “100 pro-Trump websites, many of them filled with sensationalist, utterly fake news,” during the Presidential election, as Wired reported. That counterfeit content “energized Trump’s partisans,” the scholars Michael C. Dorf and Sidney Tarrow wrote recently, “and may have been decisive in securing Trump’s victory.” |
The Samsung Group is a South Korea-based conglomerate company that includes a number of subsidiaries. It's one of the largest businesses in Korea, producing nearly one-fifth of the country’s total exports with a primary focus in the electronics, heavy industry, construction, and defense industries. |
Other major subsidiaries of Samsung include insurance, advertising, and entertainment industry businesses. |
Samsung History |
With only 30,000 won (about $27 USD), Lee Byung-chull started Samsung on March 1 in 1938, as a trading company based in Taegu, Korea. The small company of only 40 employees started as a grocery store, trading and exporting goods produced in and around the city, like dried Korean fish and vegetables, as well as its own noodles. |
The company grew and soon expanded to Seoul in 1947 but left once the Korean War broke out. After the war, Lee started a sugar refinery in Busan that was called Cheil Jedang, before expanding into textiles and building the (then) largest woolen mill in Korea. |
The successful diversification became a growth strategy for Samsung, which rapidly expanded into the insurance, securities, and retail business. Samsung was focused on the redevelopment of Korea after the war with a central focus on industrialization. |
Samsung entered the electronics industry in the 1960's with the formation of several electronics focused divisions. The initial electronics divisions included Samsung Electronics Devices, Samsung Electro-Mechanics, Samsung Corning, and Samsung Semiconductor & Telecommunications. Samsung built their initial facilities in Suwon, South Korea, in 1970, where they started producing black and white television sets. |
Between 1972 and 1979, Samsung began selling washing machines, changed to Samsung Petrochemical and then Samsung Heavy Industries, and by 1976, had sold its 1 millionth B&W television. |
In 1977, they started exporting color TVs and established Samsung Construction, Samsung Fine Chemicals, and Samsung Precision Co. (now called Samsung Techwin). By 1978, Samsung had sold 4 million black and white television sets and started mass producing microwave ovens before 1980. |
1980 to Present |
In 1980, Samsung entered the telecommunications hardware industry with the purchase of Hanguk Jenja Tongsin. Initially building telephone switchboards, Samsung expanded into telephone and fax systems which eventually shifted to mobile phone manufacturing. |
The mobile phone business was grouped together with Samsung Electronics which began to invest heavily in research and development throughout the 1980's. During this time Samsung Electronics expanded to Portugal, New York, Tokyo, England, and Austin, Texas. |
In 1987 with the death of Lee Byung-chull, the Samsung group was separated into four business groups leaving the Samsung Group with electronics, engineering, construction, and most high-tech products. Retail, food, chemicals, logistics, entertainment, paper, and telecom were spun out among the Shinsegae Group, CJ Group, and Hansol Group. |
Samsung grew as an international corporation throughout the 1990's. The construction division of Samsung secured several high-profile construction projects, including one of the Petronas Towers in Malaysia, Taipei 101 in Taiwan and the half-mile tall Burj Khalifa Tower in the UAE. |
Samsung 's engineering division also includes Samsung Techwin, an aerospace manufacturer that manufactures aircraft engines and gas turbines as well as supplying parts used in jet engines on Boeing and Airbus aircraft. |
In 1993, Samsung began to focus on three industries — electronics, engineering, and chemicals. The reorganization included selling off ten subsidiaries and downsizing. With a renewed focus in electronics, Samsung invested in LCD technology, becoming the largest manufacturer of LCD panels in the world by 2005. |
Sony partnered with Samsung in 2006 to develop a stable supply of LCD panels for both companies, which had been an increasing problem for Sony, which had not invested in large LCD panels. While the partnership was nearly a 50-50 split, Samsung owned one share more than Sony, giving them control over the manufacturing. At the end of 2011, Samsung bought Sony's stake in the partnership and took full control. |
Samsung's focus in the future is centered on five core businesses including mobile, electronics and biopharmaceuticals. As part of its bio-pharma investment, Samsung formed a joint venture with Biogen, investing $255 million to provide technical development and biopharmaceutical manufacturing capacity in South Korea. Samsung has budgeted nearly $2 billion in additional investment to pursue their bio-pharma growth strategy and leverage the advantages of their joint venture. |
Samsung has also continued to expand in the mobile phone market, becoming the largest manufacturer of mobile phones in 2012. To remain a dominant manufacturer, Samsung has earmarked $3-4 billion to upgrade their Austin Texas semiconductor manufacturing facility. |
Samsung announced the Gear VR in September 2014, which is a virtual reality device developed for use with the Galaxy Note 4. Also in 2014, Samsung announced that they would begin selling fiber optics to glass manufacturer Corning Inc. |
By 2015, Samsung had more US patents approved than any other company, being granted over 7,500 utility patents before the end of the year. |
CC Saad Akhtar (CC BY 2.0) |
Vandaag brengen we op onze website een dossier over detachering – het tijdelijk tewerkstellen van EU-burgers uit een lidstaat in een andere lidstaat, waarbij ze hun sociale zekerheid in hun land van herkomst kunnen blijven regelen. |
Een aantal zaken valt op. |
Ten eerste blijkt detachering sterk toegenomen. Recent onderzoek van het HIVA van de KU-Leuven leert dat het aantal gedetacheerden op tien jaar tijd verdrievoudigd is van 80.000 naar 210.000. In de bouw steeg het aantal gedetacheerden van 45.300 naar 130.000 (terwijl de tewerkstelling voor Belgen met 16.000 eenheden daalde). |
Ten tweede is het opmerkelijk dat er tussen 2011 en 2015 – de nadagen van de financiële crisis met nog behoorlijk wat werklozen - in ons land meer banen zijn geschapen voor gedetacheerden dan voor Belgen: 65.000 Belgen kregen een nieuwe baan als loontrekkende of zelfstandige, tegen 87.000 gedetacheerden, vooral uit Oost-en Centraal-Europa. Daarmee willen we niet beweren dat alle gedetacheerden werk van Belgen hebben ingenomen, maar denken dat geen enkele van die 87.000 jobs voor gedetacheerden door Belgen zou zijn ingenomen, is evenmin realistisch. |
Ten derde viel ons op dat de ergernis in een sector als de bouw groeit. Zeker bij grote bedrijven worden Belgen stelselmatig vervangen door buitenlanders. Belgen krijgen boudweg te horen dat ze te duur zijn. Dat zet kwaad bloed. Sommigen voorspellen nog meer Brexits als het zo doorgaat, anderen stemmen op het Front National . ‘Op sommige werven ken ik amper nog iemand’, vertelt een Belg die op economische werkloosheid staat en nog een week per maand mag komen werken. Het spreekt voor zich dat vakbonden invloed verliezen als er op de werven amper nog iemand werkt die bij hen is aangesloten. ‘Gedetacheerden gooien onze pamfletten weg’, vertelt Wim Baeyens van ACV Bouw. |
Ten vierde is het zo dat de stap naar fraude in die omstandigheden snel gezet is. Als Polen, Roemenen of Portugezen blij zijn met lagere lonen, is het moeilijk om overtredingen te controleren. De controle op de fraude is de voorbije jaren versterkt, maar de nochtans zeer gedreven rechters en sociale inspecteurs zeggen unisono: ‘Wij gaan dit probleem niet oplossen. De politiek heeft het probleem geschapen, hij moet het ook oplossen.’ Gevolg is dat fraude ruim verspreid blijft. |
In het onlangs gesloten slachthuis van Tielt – om redenen van dierenmishandeling - werkten werknemers die aangeleverd werden door liefst twintig verschillende “uitzendkantoren” – “bedrijven” gevestigd in gezinswoningen, die personeel aanleveren. Tien jaar geleden werd Tielt al veroordeeld voor sociale fraude. Of het nu even erg is, is onduidelijk bij gebrek aan onderzoek. Maar arbeidsauditeur Danny Meirsschaut stelt de vraag of de kans op dierenmishandeling niet groter wordt wanneer het personeel niet goed behandeld wordt. |
Ten vijfde valt op dat België, na Luxemburg, het land is waar detachering verhoudingsgewijs het grootst is. Dat staat wellicht niet los van het feit dat in ons land het verschil tussen nettoloon en de totale loonkost het grootst is. Detachering is een manier geworden om de hoge Belgische loonkosten te omzeilen. |
Ten zesde: De politiek maakt aanstalten om er iets aan te doen. De Belgische regering maakt zich sterk dat haar loonkostenverlaging de detachering al heeft verminderd. En wil daar in de bouw nog verder in gaan door de werkgeversbijdragen in 2019 en 2020 met zeshonderd miljoen euro te verlagen. België lijkt zich in gevoelige sectoren dus aan te passen aan het Europese gemiddelde inzake loonkost: if you can’t beat them, joint hem. Eurocommissaris Marianne Thyssen wil dat de gedetacheerden hier niet langer de minimale wettelijke verloning ontvangen maar de doorsnee verloning met alle voordelen voorzien in de CAO’s. |
Wat leren we uit dit alles? |
1. Dat er zoveel ongelijkheid is in de EU dat ze arbeidsmigratie in de hand werkt. Vraag is of de arme lidstaten de welvaartskloof kunnen dichten door arbeid uit te voeren. Er is zonder twijfel meer nodig: investeringen in mensen en dingen bijvoorbeeld. |
2. ‘Als we de detachering te lijf gaan door sociale zekerheidsbijdragen te verlagen, organiseer je zelf de sociale dumping’, waarschuwt professor Jef Pacolet. ‘En bevestig je dat de EU een machine is die sociale bescherming afbouwt. Tenzij je de sociale zekerheid anders gaat financieren.’ Staatssecretaris voor sociale fraudebestrijding Philippe De Backer is het daar niet mee eens: ‘Door de loonkost te verlagen, schep je meer banen, en krijg je meer inkomsten voor de sociale zekerheid.’ |
3. De kwestie van de detachering heeft ook een belangrijke politieke dimensie. Belgische werknemers die als gevolg hiervan hun baan verliezen, hebben het gevoel dat ze de verliezers van het Europese verhaal zijn. En dat heeft zoals recentelijk bewezen politieke gevolgen. De verliezers van de globalisering en de kleine globalisering-genaamd-Europese-eenheidsmarkt roeren zich. Het kabaal is het grootst in de landen die het neoliberalisme het meest onverdund hebben doorgevoerd: zowel in de VS Trump als het Verenigd Koninkrijk legt een nationalistische overwinning grenzen op aan de globalisering. |
West-Europese landen zijn die dans tot nu toe ontsprongen maar de EU zal moeten bewijzen dat ze de mensen kan beschermen zoals de Franse president Macron belooft. Dat het voor rechtvaardige fiscaliteit kan zorgen. Dat het voor een menselijke migratiepolitiek kan zorgen die gedragen wordt. Het detacheringsdossier zit in het hart van dat debat. Niet toevallig zijn er intussen vijfhonderd amendementen op Thyssens voorstel. Hoe organiseer je een Europese arbeidsmarkt zonder sociale dumping in de rijkere lidstaten? |
Als Merkel wil dat we als Europa aan een zeel gaan trekken – nu ook op vlak van defensie - dan zal ze voor een sociaal-economisch beleid moeten zorgen dat niet alleen goed uitpakt voor Duitsland maar voor alle landen van de Unie. Dat zal geld kosten. Het zijn spannende tijden. |
TOP 5 SPENDING TOP 5 SPENDING WASHINGTON Tuesday's midterm elections — and the record-shattering amounts outside groups spent to oust Democratic incumbents — are just a warm-up to the 2012 presidential race, analysts and experts say. Conservative groups outspent liberal groups by a more than 2-to-1 ratio heading into an Election Day that brought the biggest Republican sweep in the House of Representatives in decades and sliced into the Democratic majority in the Senate. "The Democrats brought a bat, and the Republicans brought a grenade," said Dave Levinthal of the Center for Responsive Politics, which tracks campaign money. "If you think spending is out of control by outside groups, it likely will blow your mind in the presidential election." President Obama has repeatedly lambasted conservative groups for their role in the midterm elections and criticized the Supreme Court's decision in January that opened the floodgates to unlimited corporate and union spending on election ads. Conservative spending has topped $187 million this year, up from $19.6 million in 2006, the last midterm election, the center's data show. The leader of one of the leading GOP organizations said on Wednesday that it plans to play a big role in 2012. "People wanted Congress and the president to address the economy and felt that instead the Congress and the president were pursuing an agenda that has nothing to do with what the average American wanted," said Steven Law, CEO of American Crossroads and a related group that spent more than $38 million combined to influence races. "Our goal was to amplify that," he said. "The main thing for the president to do is to listen to that for his own sake and for the country's sake. If he decides not to, we will amplify it even louder in 2012." In more than 50 House races, outside groups and party committees outspent the candidates, a USA TODAY analysis shows. Other trends: •In the 48 House contests in which outside groups spent a combined $1 million or more, Republicans won two-thirds, a USA TODAY analysis of election results and campaign reports shows. In one Upstate New York district, conservative groups such as American Crossroads, the Tea Party Express and the 60 Plus Association bought $2.8 million in negative ads attacking freshman Democratic Rep. Scott Murphy on health care, helping Republican Christopher Gibson win 55% of the vote. •Self-funded candidates of both parties faired poorly Tuesday. Only four of the 15 federal candidates who put $1 million or more into their own campaigns won on Tuesday, according to a tally by the Center for Responsive Politics. Wrestling executive Linda McMahon lost the Connecticut Senate race, despite spending $46.6 million — or roughly $96 per vote. By comparison, her Democratic opponent, Attorney General Richard Blumenthal, spent $12 per vote with campaign and personal funds. Other self-funded candidates who lost include: former eBay CEO Meg Whitman, who spent more than $142 million of her own money in the California gubernatorial contest. Some multimillion-dollar-spending candidates did have success. Republican Ron Johnson, CEO of a polymer company, spent $8.2 million of his own to oust Sen. Russ Feingold, D-Wis. Republican Rick Scott, founder of the hospital chain Columbia/HCA, spent $73 million in a successful bid for Florida governor. •U.S. Chamber of Commerce spent $32 million on 67 House and Senate races. The USA TODAY analysis shows that 72% of chamber-backed candidates won so far. But, it spent nearly $5 million against Sen. Barbara Boxer, D-Calif., who won. R. Bruce Josten, the chamber's top lobbyist, said the state's voters were out of step with the rest of the electorate. "You've got a state with one of the highest unemployment rates in the country, with massive budget deficits ... and a body politic that showed absolutely no signs of coming to grips with their own economic reality." This year's spending should spur Democrats to start raising cash for their own outside efforts, said Mark Aronchick, a longtime Democratic fundraiser in Philadelphia. "Interest and advocacy groups that support the Democratic agenda need to stop wringing their hands and step up to the plate," he said. Guidelines: You share in the USA TODAY community, so please keep your comments smart and civil. Don't attack other readers personally, and keep your language decent. Use the "Report Abuse" button to make a difference. You share in the USA TODAY community, so please keep your comments smart and civil. Don't attack other readers personally, and keep your language decent. Use the "Report Abuse" button to make a difference. Read more |
No self-respecting oligarch these days can afford to be without a superyacht. Ownership of a bling boat is as obligatory as the Ferrari in the triple garage and the private jet on standby. |
However, within months any billionaire wanting to sail their marine home into US waters will have to comply with stringent new environmental regulations to curb their hulking vessel’s polluting effects. The regulations, which stipulate that certain types of vessel built after 2016 have to be fitted with bulky equipment that converts nitrogen oxides into nitrogen and water, were presented to the International Maritime Organisation, the UN body responsible for reducing shipping pollution, but were resisted by trade bodies representing superyacht manufacturers. They protested that the proposed rules threatened their industry because the engine rooms of some superyachts were too small to accommodate the new equipment, meaning they would have to lose a guest cabin to make room for the technology. |
A vociferous lobbying campaign was mounted, with some boat builders suggesting that the regulations represented a “doomsday” scenario for their industry. Russia, too, weighed in against the proposals. Amid the standoff, the US has opted to impose its own unilateral obligations, which come into force from 1 January in North America and the US Caribbean, and will force all newly built boats over 24m long and with a gross tonnage of 500 tonnes or more to cut their sulphur and nitrogen oxide emissions by nearly 80%. Experts predict that the regulations, which will apply to all vessels over 24m by 2021, would soon be rolled out to other maritime areas, including the Mediterranean. |
Although the new US rules apply to all types of boat built from next year, it is their impact on superyachts that will be most noticeable. Environmental campaigners have expressed anger that, even when the cheapest of cars are equipped with anti-pollutant filters, superyachts have historically had to meet few environmental obligations to reduce their sizeable diesel emissions. |
It reportedly costs more than £250,000 just to fill the fuel tanks of the Vava II, which is almost 100 metres long and was commissioned for a former Miss UK, Kirsty Bertarelli, by her billionaire husband Ernesto. The vessel is dwarfed by Russian billionaire Roman Abramovich’s 160m Eclipse, which can accommodate 36 guests in 18 cabins. U2 singer Bono owns the more modestly sized Kingdom Come which is 60m long and can hold up to 115,000 litres of fuel. |
With the super-rich competing to build ever larger vessels, curbing diesel emissions is becoming a priority for engine builders who believe that incorporating anti-pollution systems into their next-generation designs represents a new marketing opportunity. |
“These yachts can go up to 200 metres and everything is getting bigger and bigger and bigger,” said Ivo Van Den Berg, business manager at Zenoro, a company that specialises in fitting power systems to superyachts. “These boats need more than shore power can provide when they are moored up. You go to Monaco and you see lot of yachts running on generators all the time. When there is no wind, the emissions are like smog in the city.” Dan Houston, editor at classicsailor.com, said the shipping world was a major polluter that had been slow to clean up its act. “Around 95% of all that we use comes in by ships,” Houston said. “I live in Hove, and you can see the diesel fumes out at sea on certain days. The ships are trucking up and down through the straits of Dover, and when you can’t see the yellow smudge out to sea, that’s when you’re in it.” |
Some studies suggest that the health risks of shipping pollution are worse than those caused by traffic pollution. It is claimed that one giant container ship can emit almost the same amount of cancer and asthma-causing chemicals as 50 million cars. A German report estimates that 60,000 deaths each year are caused by shipping pollution. |
But, despite these concerns, the shipping world has not yet been subject to the same level of scrutiny as other polluting industries. |
Two guys walk into a bar. They order beers. Bartender says they don’t have any beer. The men look confused. A stranger in a stylish hat suggests they try something different. They order a clear malt beverage. It’s on ice, clear, delicious. The men are happy. |
The entire ad spot lasts 30 seconds, or roughly the same amount of time Zima could claim to be among the most popular adult beverages in the country. |
In 1991, with beer sales on the decline across the industry, the Coors company of Golden, Colorado decided to blend two of the hottest trends in consumer marketing: “clear” products like Crystal Pepsi and the smooth, gently-intoxicating appeal of wine coolers. By using charcoal to filter the color and taste from their brews, they were able to deliver a vaguely citrus-tasting drink with 4.7 percent alcohol content. The company asked third-party marketing firm Lexicon Branding to give it a name; Jane Espenson, who would later become a staff writer on Buffy the Vampire Slayer and Game of Thrones, dubbed it Zima, the Russian word for "winter." |
Armed with a $180 million budget for the 1994 launch, Coors peppered television with commercials featuring a spokesman who exchanged his s's for z's. (“What’s your zign?”) They also pushed a slew of merchandising and even an early consumer-use product website. |
The goal was to get Zima on the minds and into the hands of young males. Owing to the blanket advertising assault, that's exactly what they accomplished. Zima sold a staggering 1.3 million barrels’ worth of product in 1994, giving it a near-instant 1 percent market share in the booze industry. It was estimated that 70 percent of all drinkers tried the “malternative." |
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