US-based SharpSpring has appointed Perth-based cloud technology company Envision Digital as its ‘Country Partner Oceania’ for its automated marketing platform. The two firms have signed a deal which will see Envision Digital Pty Ltd focus on becoming an implementation and distribution channel for SharpSpring.
The marketing automation company SharpSpring has been aggressive about its global expansion and is excited to start a coordinated campaign in the Australian market. A Mordor Intelligence study forecasted the digital marketing software market to grow by a CAGR of 10% from 2020 to 2025. It also found that smaller firms in Australia have been quicker in adapting digital marketing automation tools like marketing automation software, CRM and email software .
About Envision Digital
Founded in 2015 by Mr Rod Wakefield, Envision Digital focuses on harnessing cloud technology to enhance the productivity and efficiency of Australian businesses. They specialise in integrating automated marketing and lead generation software, analytics and CRM systems with websites to offer an all-in-one marketing solution. The marketing automation software company also specializes in implementing cloud software and website development.
Mr Wakefield is dedicated to helping Australian businesses become more profitable through strategic implementation of digital transformation and cloud technology. He says proper implementation of the two is imperative for the success of Australian businesses so that they can solve traditional hindrances with creativity, innovation and inter-connected knowledge resources.
The Managing Director of Envision Digital, Mr Wakefield believes the SharpSpring platform can offer great opportunities for marketing agencies by helping them create new profit centres and generating better results for their client.
Envision Digital’s partnership with marketing automation solution SharpSpring
SharpSpring, Inc. is a fast-growing global provider of marketing automation solution which is delivered through a cloud-based Software-as-a-Service (SaaS) platform. As they expand globally, numerous businesses across the world now us the SharpSpring platform to drive their online marketing activities. The deal with SharpSpring will enable Envision Digital to provide valuable technical services to internal marketing teams and digital marketing agencies throughout the Oceanic Region, said Mr Wakefield.
He also believes SharpSpring’s lower pricing in comparison to HubSpot will encourage more businesses to leverage the benefits of automated digital marketing. Envision Digital and SharpSpring will be able to deliver marketing automation services far more cost-effectively as compared to their competitors in this market segment. The pricing for both implementation and subscription will provide a feasible marketing automation solution for the Australian SMEs.
 Mordor Intelligence (2019) “DIGITAL MARKETING SOFTWARE MARKET IN AUSTRALIA – GROWTH, TRENDS, AND FORECAST (2020 – 2025)” [Online] Available from: https://www.mordorintelligence.com/industry-reports/investment-opportunities-for-digital-marketing [Accessed July 2020]
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