SalesGenius, the lead qualifying e-mail tracking software tool, is now integrated via SalesForce’s AppExchange.
According to the details of this announcement:
“The combination of Salesforce and SalesGenius is a powerful enterprise mash-up for The Business Web,” said Tien Tzuo, senior vice president, corporate strategy, salesforce.com. “Salesforce.com customers can now install SalesGenius for AppExchange with a single click and immediately begin shortening sales cycles and closing more deals.”
Great move by SalesGenius. In particular, because it, unlike SalesForce, allows you to send and track e-mails from the comfort of Outlook.
Many small business software providers are plugging into SalesForce the way small consumer facing start-ups are plugging into MySpace (see Widgetbox and Sonific). The difference being that SalesForce welcomes this sort of partnership, while the verdict is still out on MySpace (via Mashable – MySpace Testing Their Own Widget Platform).