We have recently moved our email newsletter to AWeber and thought you might like some input as to what we like about their product.
For all of you who are not using an email marketing service for your business, you really should consider doing so. Having an email list or newsletter is the best way to mobilize your audience to take action.
It’s also a great way to maintain an active community of readers/customers for your site. In any case, this post is not about trying to convince you to use an email marketing provider, but if you are in the market for one, this review may help you out.
AWeber Email Delivers…
Email delivery is the single most important aspect of any autoresponder. If your emails aren’t delivered to your subscribers, then what’s the point? AWeber boasts 99%+ email delivery rates because of existing relationships they have with ISP’s to ensure your emails are not getting blocked and strong anti-spam policies to make sure things stay that way.
This is the main reason to subscribe to an autoresponder service like AWeber, and not run your own autoresponder server. While the up-front costs may be cheaper to do it yourself, it is unlikely you can get very good email deliverability rates yourself.
Easy to Set-Up…
One of the things we appreciated about AWeber is that it’s ease of configuring an email marketing campaign. It’s simple;
- name your new email campaign
- select one of the 150+ templates
- add text
- add images
- add web links
It’s a simple process that needs very little – if any – IT or technical experience.
Once you set up your new campaign you go in and set-up and schedule your auto-responders. You can set these with an unlimited number of messages going out and as often as you like (every day, weekly, monthly)
You can also choose to manually send out broadcast messages whenever you’ve got something new going on or you want to notify your list of something. You can also use a combination of both scheduled and broadcast.
Very Simple yet AWeber also has some great enhanced features such as a Plug in for WordPress.
AWeber offers 100’s of HTML templates. Basically, if you’ve ever received an email from a company appearing like a fancy website with graphics within the email, and you were impressed…Aweber’s templates will give you that ability.
With their email editor, it’s very easy to customize your emails or newsletters with your logo, custom color schemes, etc. When you have your template set up the way you like, you can save that, and just update the content for future mailings.
The mobile templates automatically resize themselves to fit the screen your subscribers open them on. Your readers won’t have to scroll across their phone screens to read your message if your email is wider than their screen (which can be irritating for smartphone users). This makes your email easier and more enjoyable to read on a small phone screen.
Have a Twitter or Facebook account…no worries your AWeber newsletters will be announced on your social accounts…
Contact List Segmentation…
You can send emails to very certain parts of your contact list based on a number of different criteria. For instance you can send only to those persons who joined your list before or after a certain date, from certain areas, time zones, even whether they chose to open your last email or not… or clicked a link within your email. There are a huge number of segmentation variations that AWeber makes available.
The fact is that targeting emails is the absolute best way to increase conversion rates.
With AWeber’s tracking capabilities you can keep very careful watch on the activity of your list members, and exactly HOW they’re reacting to your emails.
You can analyze open rates, click thru rates, income generation, and unsubscribe rates, and more…showing you exactly what you should and shouldn’t change within your email marketing.
Customized Sign Up Page…
Create a custom sign up page and add it to your company or personal website.
The integration between AWeber and your company and products is seamless and painless
There is no contest here. AWeber has awesome support.
A simple phone call or email will get you the answers you are looking for.
Value for your Money…
There is not dispute that AWeber does not have a Free Trial or Free Account feature but for a minimal monthly amount you get the best value for your money, in terms of delivery, support, social integration.
AWeber has very fair pricing. Their price structure is by the number of subscribers, ranging from $19 per month for up to 500 subscribers – all the way to $149 for up to 25,000 subscribers. No limit on the number of list segments you have, or how many emails you’re sending. That is what we call “value of your money”.
Get your first month for $1. You can get that discount by clicking HERE!
We trust you will enjoy AWeber!
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