The Importance of Email Marketing for Your Spa
By Denise Prichard
Email is more than just a tool used to keep in touch with your friends and family. Email is one of the most effective forms of marketing, and many businesses, both small and large are learning how to embrace it to grow.
The same holds true for your spa.
Email marketing is an incredible tool for your business, between being able to communicate specials and promotions, notifying clients about any possible changes in service offerings, and of course, keeping in touch and ensuring they’re coming back to your business. Clients who receive email marketing spend up to 83% more, so it’s evident that email marketing also helps your bottom line.
If you’re looking to keep your existing customers coming back to your small business, email marketing is a tool that you don’t want to just skip out on. Keeping in constant communication with your clients is important, it helps to remind them to book again with your business or even purchase an item from you. On top of helping with your client retention, it’s almost a no-brainer in terms of the ROI – according to Constant Contact, for every $1 your business spends on email marketing, you receive $40 in return.
So, now that you’ve been thoroughly convinced that you need to start creating some email marketing campaigns for your small business, let’s start with some best practices:
1. Always provide value
Always make sure that the emails you’re sending out serve a purpose that will benefit your client. 67% of customers give their email addresses to companies to receive discounts and promotions, so keep that in mind when you’re crafting your email.
2. Segment your list
Keeping with the above point about providing value, make sure you’re able to distinguish between client addresses that would actually benefit from the email you’re sending out.
3. Keep it relevant and on trend
You know your industry better than the next best person, so let it shine through your email. Talk about trending topics in your email to really capture the attention of your recipients.
4. Make sure your content matches your desired action
Each email should have a desired goal, whether it’s too book again with your business, check out a new service, or purchase a special promotion. The content in your emails should reflect those actions and whatever you’re offering should be easily accessible straight from the email itself.