Today, many brands experience significant challenges in their marketing strategies. Not because they lack adequate skills or knowledge to create personalized marketing campaigns, but for a simple reason—lack of time.
When you have so much data to collect from customers, your team may fail to assimilate that data, uncover insights, and develop automated marketing campaigns for each person.
AI in marketing leverages customer data, and some concepts like machine learning help anticipate the customer's next move.
Subsequently, AI technology then goes ahead to improve the customer's experience through relevant content and individualized automation.
Fundamentally, the main goal of AI in marketing is to take the burden of data analysis from the marketing team so that they can focus on content, strategy, and creative work.
Here are 4 ways AI can boost your marketing efforts.
Using AI in your marketing enables you to see a significantly broader picture of each of your contacts. And as customers interact with your brand on social media and your site, you'll be able to collect pertinent information about each one of them to help you build profiles. The secret to designing comprehensive profiles is through collecting data during every customer interaction. You can enhance these profiles further through AI, to create personalized content and refine your campaigns. You will be able to deliver the right message to the ideal customer at the opportune time.
Artificial intelligence marketing gives you the freedom to target your segments well beyond demographics, and helps you get more personal with your groupings. Allowing AI to analyze your data means you can segment to even individuals and target them based on behavior. For instance, if you have a loyal customer who is at risk of defecting, AI can predict the risk and help you win them back.
While there are many ways you can use to optimize digital advertising, AI solutions help you take them a step further for deeper analysis and insights. AI can tap into the customer data hidden in social profiles, keyword searches, and other online data for more effective digital ads. The results are human-level insights and outcomes without human labor. With this kind of data, you will be able to deliver targeted adverts to your customers.
Static FAQ common in the past may no longer be enough. Subsequently, the solution that businesses are now implementing integrates AI-based chat functions for direct customer engagements. Chatbots save time and resources with their ability to answer multiple questions. This results in more satisfied customers who receive the answers they need without having to hold for assistance. If you are already using chatbots, you may also want to consider expanding chat options beyond service interactions. You can use AI agents to advise and engage site visitors directly with recommendations, surveys, and content related chat opportunities.
In short, as technology evolves, more channels will emerge, and that translates into additional customer data. For your marketing strategy, this means you have to find more ways of turning this data into personalized campaigns that will increase customer engagement. Without AI, this is nearly impossible. It would be best if you incorporated AI into your marketing strategies to bridge the gap between the data you are collecting and what you are doing. If you are not already using AI to boost your marketing, this would be an excellent time to start, and WhatBench is here to help. Search our consolidated reviews of technology firms from all around the web and find your next digital marketing or AI firm today!