Marketing and technology are undoubtedly intertwined. With Macaw’s Sitecore-based Digital Experience Platform, expect a data platform offering more targeted advertising on different channels such as websites, online stores, or social media. This way, you can offer your customers a personalized experience.
Efficiency through digital experience and customer platforms
Macaw makes digital marketing efficient by using digital experience platforms and customer data platforms. Customers leave online and offline traces that say a lot about their environment, their behaviour, and their desires. By combining this data with additional data, such as from predictive models or market research, a comprehensive customer profile is created enabling you to advertise in a much more targeted manner through various channels such as websites, online stores, or social media.
- Customer Experience: Better engagement and interaction between the customer and your brand
- Marketing Automation
- E-commerce: For customers, it’s not just about online shopping, but about the entire customer experience. After developing standard e-commerce solutions, experience commerce is the next logical step.
- Conversion optimization: increasing the number of transactions.
- Creation of tracking concepts for websites and eCommerce
- Performance audit, monitoring, and website analysis using tracking tools such as etracker, Google Analytics, or Piwik
Would you like to learn more about our experience and commerce platform services? Please get in touch.