Social media ad revenues expected to grow to $11 billion dollars by the year 2017. Facebook alone is expected to make close to $1 billion from its mobile ad revenue in 2013.
Many social media industry leaders scoff at the idea of paying for attention in social media. That’s easy to say for individuals that were early adopters and were able to grow a substantial following. That’s not the same situation that businesses find themselves in. It’s imperative that they build a following on social media – and to accelerate that growth and capture leads – paying for advertising is a solid investment with a positive return on investment.
Social ads reach the audience in which you’ve invested a lot of money and time into nurturing. You can see which audiences are engaging the most, so you can ensure that your ads are being bought correctly and you’re actually growing your fan base based on true data. Salesforce Marketing Cloud VP Peter Goodman
If the infographic doesn’t cover enough, be sure to download Salesforce’s eBook, Everything You Need to Know About Social Media Ads.