85% of business decision makers prefer to get company information in a series of articles versus an advertisement.
HubSpot, State of Inbound Marketing Report 2015
Inbound marketing looks to actively engages your prospective clients and investors by providing them valuable content through blogging, eBooks, eNewsletters, video, and social media.
Inbound marketing is about generating leads that over time turn into clients. Being part of that conversation means sharing helpful, relevant content. By creating content specifically designed to appeal to your ideal customers, your best prospects will come to you.
Traditional marketing is like a megaphone – usually consisting of mass cold calls, cold emails to those who have not given their permission for you to contact them, and ads that generally interrupt. Inbound marketing, on the other hand, is customer-centric – meant to attract and inform via remarkable content – blogs, pitch books, fact sheets, infographics, videos, and more.
Inbound marketing is based on knowing your customers (their “personas”) and creating and leveraging content just for them. Your content should act like a magnet, to capture your prospect’s attention – so they come bounding in to your for more helpful information. Inbound marketing, according to HubSpot, delivered 54% more leads into the marketing funnel than traditional outbound leads in 2013.
What is content marketing and how is it different from inbound marketing? Inbound marketing is methodology, a way of reaching your clients; content marketing is the rich creamy filling inside of what’s inbound. Serebrin Partners can help you create compelling content – pitch books, fact sheets, email marketing, eBooks, white papers, and, of course, websites and more.