While you’ve likely felt email marketing and social media marketing are at opposing ends of the marketing spectrum, they can undoubtedly work together to benefit your next marketing campaign.
Here, we’re going to take a look at how social media and email marketing are great separately, and integrating the two can transcend your marketing strategy to new heights.To know more info check SEO Agency in Hyderabad.
Social Media Marketing
Social media marketing is the act of promoting content on social media channels, including Twitter, Instagram, Facebook, and YouTube. Content should be tailored to the specifications of each channel to boost lead generation and increase brand awareness.
The marketing should also meet the needs of the audience on that medium. For example, you’ll want to have high-quality visuals for Instagram and keep the captions short — inversely, on LinkedIn, storytelling is the way to go.
One benefit of social media marketing in a digital-forward society is that 3.2 billion people around the globe use social media. The challenge? Social media organic reach is getting harder to come by. For example, the amount of people using Facebook to search for new brands is down 11%; not the best odds.
While social media marketers can’t rely on organic reach anymore, it’s still a viable avenue compared to email marketing. Social channels allow businesses to engage with customers directly, thus building brand loyalty.For more details check SEO Services in London.
Fun, engaging content, like live videos and in-app ecommerce options, are channel-specific perks of social media marketing. For instance, technology company Dell used social media to promote their new laptop during “National Coffee Day”, a social media-inspired holiday.
Now that we’ve explored how important social media marketing is, what about those emails I scroll through every morning?
Since I willingly signed up to receive emails from these businesses, I’m genuinely interested in newsletters and other promotional materials from these brands — additionally, these brands are able to cultivate a sense of loyalty through email marketing by providing personalized, useful content to my inbox each day.,
Email marketing is the process of leading prospects down the sales funnel by sending marketing materials directly to those who’ve subscribed to that content. For example, a fan of Adobe might sign up for their newsletters to catch promotional offers as they arrive.
3.8 billion people are like me — starting their day by checking their email. Plus, 60% of that three billion prefer to receive marketing materials through email.
Why email marketing? For starters, it leads to sales. Two-thirds of customers make purchases as a direct result of email marketing. And, with a 4400% ROI, that’s a pretty sweet deal. That means for every $1 spent, you can expect a $44 return.To know more info on SEO Services check Udarunachal
At this point, you’re probably juggling how to use both of these methods to maximize the benefit of your campaigning. Don’t worry — we’ll cover that, next.