Most Travel and Tourism organisations have a long trail of data, including reservations, inquiries, feedback and customer information. With better analytics comes the ability to gain more visibility and access to relevant information, and fast. Data Science can be used to extract knowledge from the data that most travel and tourism organisations already have. No matter the volume, this information can be used to sell the right activity at the right time, based on, past, present and real time data. Big Data can be used to identify trends and help you prepare for future events and seasonal changes that may affect your sales and promotions strategy. While leveraging weather data has the power to help predict bookings and personalise offers.
We provide Data Analytics solutions that can be used for a more targeted approach to promotions, enhancing your customer experience by providing a more personal service. By knowing more about their needs, you can prepare relevant information that’s readily available when they ask. Our solutions can identify market trends that help you to understand who your customers or guests are, as well as what impacts their purchasing habits. This enables you to better plan your offers ensuring you reach out in a timely manner. With this level of insight, your business can improve inventory management and enhance customer experience, ultimately increasing customer satisfaction and driving more revenue.
Our expert team of data specialists can help you realise the benefits of Big Data, by providing you with the ability to make more evidence-driven decisions. This includes being able to anticipate future demand more accurately, optimise pricing strategies, target marketing more precisely, and improve the customer experience.