July 21, 2009 – According to a new report by Mediapost, the latest YouTube sensation isn’t cute videos of kittens playing with cardboard boxes, it’s instructional videos showing people how to apply make-up.
Several YouTube users are generating hundreds of thousands, and sometimes millions of views, from people looking for advice on how to apply make-up professionally or look like their favorite performers. In fact, these make-up videos are now the largest growing category of Yout=Tube videos, with some users attracting more than 200,000 subscribers.
This new trend just goes to show how people are responding online to videos that combine pitching products (many of these videos promote specific brands and include advertising banners, etc) with practical information on how best to use them. Online marketers should take note. Considering online video is only growing by the minute, creating short, fun, informational videos that highlight your products and how consumers how to make the most of them can be a great way to drive traffic to your website and introduce thousands of potential customers to your brand.
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