There’s no doubt about it. The benefits of PPC advertising for business growth are exponential. PPC (pay-per-click) advertising is an excellent digital marketing tool used to promote products and services online. Whether you’re using Google AdWords, Bing Ads, or social media platforms such as Facebook Ads, these effective channels allow you to drive more traffic to your website.
These ads also encourage more customers to make a purchase, maximizing your conversion rates, and improving your ROI. Let’s take a closer look at 5 benefits of PPC advertising for business growth.
Boost Website Traffic
Driving more traffic to your website is always the name of the game. By linking PPC ads to relevant landing pages, you’re boosting web traffic across your entire business website. Most online visitors have an intention behind why they’re online in the first place.
They have an idea in mind of what to search for and how to search for it.For instance, let’s say that you need to hire a local cleaning service. Typically speaking, you’d go on Google to search for a plumber in the specific city and state that you reside in (i.e., Plumber Miami, FL).
If they conduct a search that is relevant to your business (i.e., Plumbing Business in Miami, FL), then your PPC ads will appear front and center. This instantly grabs the target audience’s attention and makes them more inclined to not only trust your business but also to make a purchase.
When someone clicks on your ad, they’re directed to a specific landing page on your website. Directing your customer’s to one page on your website may also prompt them to explore more pages throughout your website. The longer that a visitor is looking at your website, the more likely they are to make a purchase.
Increase Leads & Sales
Using landing pages that are relevant to specific online searches can help you convert more online visitors into actual customers. This means that you’re turning more leads into sales with PPC advertising.
The entire point of using PPC advertising as a marketing strategy is to get more customers. To get more customers, you must first get high-quality leads. Then once you’ve targeted your leads, it’s time to reel them in. So, when creating your PPC ads, be conscious of the content. Make it both relevant to your business and engaging to keep your audience interested in your business.
Maximize Brand Recognition
Have you ever wondered why companies like McDonald’s have become such a globally recognized brand? Is it the cheeseburgers? Could it be the delicious french fries? How about those famous McDonald’s breakfasts? Well, in case you were wondering, the answer is brand recognition.
Whenever you see those big, golden arches on the street, on a commercial, in a magazine, or displayed on your mobile device, you know you’re seeing a McDonald’s ad. This company in particular was so successful in their branding efforts that just about everyone in the world can easily identify the brand by their logo alone.
This example just goes to show that the more your business name is displayed across the search engine results pages, the more people will recognize you. Maximizing your brand recognition is a highly effective method for achieving company objectives.
The targeting capabilities of PPC advertising are immense. PPC advertising can target customers based on their location, relevant keywords, behaviors, and interests. These factors allow you to target your specific audience and organize them by their specific segments.
This enables you to portray more precise messaging to your audience as well, creating content that pinpoints your target audience’s interests, behaviors, and locations.
You do this by altering your PPC campaign settings by location while also using certain keywords that are relevant to your target audience
Analytics & Performance Tracking
PPC ads give you full access to your PPC campaign performance results. You can measure the success of all of your PPC campaigns by keyword, advertisement, and placements to determine which ads your customers best respond to.
By tracking every ad’s performance, you can differentiate between the ads that work well with the ones that don’t work well at all. You can also install conversion tracking tools on your website to measure your performance even further.
The bottom line is that PPC advertising offers small businesses a way to grow by expanding their marketing efforts and budget. You know what they say – “sometimes, you have to spend money to make money.”
This saying speaks true to the idea of PPC advertising. With every dollar that you spend on PPC ads, you could be vastly improving your ROI. As long as you have the right PPC ad campaign strategy in place, then your business can grow to exponential heights.