As an interactive marketing experience provider that collects personal data on behalf of clients across dozens of shopping centres in Europe, we’ve taken a proactive approach to data privacy.
NexusEngage is committed to compliance with the General Data Protection Regulation (GDPR), which will go into effect May 25, 2018. The GDPR is the most comprehensive EU data privacy law in decades. It is aimed at guiding and regulating the way companies across the world will handle their customers’ personal information and creating strengthened and unified data protection for all individuals within the EU.
Our customers can trust that NexusEngage has made GDPR a priority and has devoted significant resources toward our efforts to comply with GDPR. This page outlines our approach and progress to date.
Like many other marketing companies, NexusEngage is in the process of rolling out its company-wide GDPR compliance strategy leading up to May 2018 and beyond. NexusEngage appreciates that our customers have requirements under GDPR that are directly impacted by their use of NexusEngage products and services, and NexusEngage is committed to helping our customers fulfil their requirements under GDPR and local laws.
Here are the main things we’ve been doing in order to ensure to satisfy the GDPR requirements that apply to both NexusEngage and our customers:
Our dev team are building the necessary features that will enable our customers to easily meet their GDPR obligations.
NexusEngage can help you meet your data portability requirements for GDPR, with new tools to easily export all of your campaign data and permanently delete all data linked to an individual user.
Our new analytic system will also allow for fully anonymised reports – anonymising and aggregating personaldata information.
We’re reviewing all our suppliers, finding out and evaluating their GDPR plans and are continuing to improve data process and management ensuring all parties ad-hear to the standards and taking necessary actions where required.
A full review of the data stored has been conducted, as well as an internal audit of our security system and processes – please get in touch to know more about our Information Security management system.
There are additional measures that we are taking towards GDPR-readiness:
Does NexusEngage process Personal Data of its customers?
Where does NexusEngage send my data?
Our goal is to provide our customers with secure, fast, and reliable services.
What does NexusEngage do with my data?
The data collected on our website, or via direct contact (email, phone, …) will be stored in our CRM and available to be erased or modified upon request.
Can you guarantee that my data will stay in a certain location (e.g., Europe)?
While we prioritize hosting your data in the location closest to your largest user base for performance reasons, some NexusEngage service and product features such as IntuiFace Data Tracking will still require that data be transferred to the US. In addition, NexusEngage personnel may need access to data stored in the EU from the US for technical and support related reasons.
NexusEngage is 100% committed to customer success and the protection of customer data, which is why our customers can count on our commitment to GDPR compliance.
Fulfilling our privacy and data security commitments are important to us. So we’re glad to help you prepare for all the changes the GDPR brings. This page will be revised to reflect GDPR-related information as it becomes available. If you have any questions about how NexusEngage is addressing GDPR compliance, we hope you’ll reach out to us.