Buyer insights are crucial for any marketing team. They help validate decisions, guide messaging and find new, impactful ways to engage and build communities. The ways in which you collect, analyze and apply these insights will greatly determine your success as you head into 2021.
During this webinar, you’ll learn how best-in-class B2B brands are using branded audience surveys and research panels to drive marketing decision-making and innovation. You’ll receive step-by-step guidance around designing audience surveys that will help your team leverage buyer insights in a multitude of ways, including:
- Creating tailored buyer personas and messaging maps;
- Refining and optimizing content strategy;
- Developing highly tailored marketing and amplification plans; and
- Powering sales enablement content and conversation talking points.